Transcript
WEBVTT 1 00:00:05.140 --> 00:00:08.970 hello and welcome back to another episode of B two B growth. Today I'm 2 00:00:08.970 --> 00:00:12.870 going to talk about the 10 documentaries every marketer should 3 00:00:12.870 --> 00:00:17.450 watch, including B two B marketers, of course. But before I get into it like I 4 00:00:17.450 --> 00:00:22.360 want to talk about why, why it could be helpful toe watch documentaries. Why 5 00:00:22.540 --> 00:00:25.920 I'm gonna recommend these and they all kind of have, like, a unifying theme of 6 00:00:25.920 --> 00:00:30.560 why they're helpful to watch. And that's mostly for context. The cool 7 00:00:30.560 --> 00:00:35.550 thing about documentaries kind of like reading biographies of past business 8 00:00:35.550 --> 00:00:40.320 successes and reading case studies, is because it gives you context context of 9 00:00:40.320 --> 00:00:44.280 what's going on context of what's proposed for the future context of 10 00:00:44.280 --> 00:00:47.680 what's happened in the past. All these things are really important. But 11 00:00:47.680 --> 00:00:53.790 because guess what? Even in a data driven world, we're still left having 12 00:00:53.790 --> 00:00:58.210 to make choices, choices where the data isn't clear. And let's be honest, it's 13 00:00:58.210 --> 00:01:02.750 not clear often most of the choices you're gonna have to make as a marketer 14 00:01:02.760 --> 00:01:06.590 you're still gonna have to make with your gut because the data is only one 15 00:01:06.590 --> 00:01:10.500 point trying to give you some direction. Thea Other points have to come from 16 00:01:10.500 --> 00:01:15.400 experience, but it can also come from other people's experiences. And the one 17 00:01:15.400 --> 00:01:19.200 way you could do that is by watching documentaries. I know they've been 18 00:01:19.200 --> 00:01:22.030 really helpful for me, but I'm an aggressive learner, like reading a lot 19 00:01:22.030 --> 00:01:26.290 of biographies. I like reading a lot of history. I like looking at ah, lot of 20 00:01:26.290 --> 00:01:31.750 courses, and part of that is consuming like consistently documentaries. I wish 21 00:01:31.750 --> 00:01:35.420 there were more of them. I wish there were more than 10. And as I just 22 00:01:35.420 --> 00:01:39.090 discovered a new one that was brought up to me by James Carberry Just this 23 00:01:39.090 --> 00:01:44.640 past weekend, I decided it would be time to do a full review of 10 that 24 00:01:44.640 --> 00:01:48.700 have been helpful for me and that I'd like to share with you and some Some 25 00:01:48.700 --> 00:01:52.310 might be more interesting to you than others, but at least you have a list to 26 00:01:52.310 --> 00:01:56.010 go and check out and add to your watch list. Some of these are on YouTube. 27 00:01:56.010 --> 00:02:00.630 Some of these are on Netflix. Some of these air Justin on video like, so I'm 28 00:02:00.630 --> 00:02:04.240 not gonna actually give where you can find them, because those will change 29 00:02:04.240 --> 00:02:07.940 over time. But Google is your best friend, so just type in any of these 30 00:02:07.940 --> 00:02:10.509 titles into Google on where you can watch it and you'll be able to find it 31 00:02:10.509 --> 00:02:15.580 wherever it's playing, whether it's Netflix or YouTube or Vimeo or Amazon 32 00:02:15.580 --> 00:02:21.450 or wherever this documentary can be found. So let's go through the top 10 33 00:02:21.450 --> 00:02:24.980 documentaries, and I have a little bonus at the end, so hang around till 34 00:02:24.980 --> 00:02:30.860 the end. So let's go through it. Number one, the S E o. Movie. This is the one 35 00:02:30.860 --> 00:02:33.690 I watched this weekend and I just watched it. James Carberry told me 36 00:02:33.690 --> 00:02:36.380 about it. I'm surprised because I've been in S C O for a while and I have 37 00:02:36.380 --> 00:02:40.310 not hadn't even heard of this one. Um, though it has all the major players of 38 00:02:40.310 --> 00:02:44.090 S C O in it, as far as documentaries goes a little vanilla like the video 39 00:02:44.090 --> 00:02:47.750 Isn't that great? There's hardly any b roll it It's like I don't like okay, 40 00:02:47.840 --> 00:02:50.960 but the content was really good, and it certainly gave me a better perspective 41 00:02:50.960 --> 00:02:56.270 of the history of S e O. What's going on? How the pros look at it as a person 42 00:02:56.270 --> 00:03:00.190 who practices sc of all the time. It was kind of fun to see, like a deeper 43 00:03:00.200 --> 00:03:03.830 do a deep dive on it to kind of see where it's come from and where it's 44 00:03:03.830 --> 00:03:08.310 going. It was shot in 2017, so some of their predictions for the future I've 45 00:03:08.310 --> 00:03:11.690 actually started coming true. It's been very interesting. So if you find you're 46 00:03:11.690 --> 00:03:16.070 doing a lot of Web work in working a lot with content and writing, blog's 47 00:03:16.070 --> 00:03:19.540 and writing and web, and you're thinking somewhat about search engines 48 00:03:19.540 --> 00:03:24.710 at all, this is helpful for you, even if you're not involved in digital 49 00:03:24.710 --> 00:03:28.690 marking. Specifically, this could give you more context of just what buyers 50 00:03:28.690 --> 00:03:32.500 air doing in order to find things. Because search is a big part of all of 51 00:03:32.500 --> 00:03:37.500 our lives now, Gen Z specifically like almost being raised by Google as they 52 00:03:37.500 --> 00:03:40.390 have questions. And instead of going to their parents, ask, they're just going 53 00:03:40.390 --> 00:03:44.800 to Google because it's faster and provides a wealth of information that 54 00:03:44.800 --> 00:03:49.120 maybe their parents don't even know quite well, most of it right? So S E. O 55 00:03:49.120 --> 00:03:52.770 is playing a bigger and bigger role in our lives. Your buyers lives, for sure, 56 00:03:52.780 --> 00:03:57.190 and for a lot of us are day to day marking decisions. Number two is the 57 00:03:57.190 --> 00:04:01.330 content marketing documentary by the Content Marketing Institute. Fantastic 58 00:04:01.330 --> 00:04:04.830 Documentary. Probably one of the best marketing documentaries ever seen. It's 59 00:04:04.830 --> 00:04:09.280 super clean. It kind of goes and gives you a rundown of, like, all the content 60 00:04:09.280 --> 00:04:13.500 marketing that's happened back plus 100 plus years ago and how it's developed 61 00:04:13.500 --> 00:04:17.269 and how it's the powerhouse that it is today. When this documentary came out 62 00:04:17.269 --> 00:04:20.610 of his revolutionary. Now it's like everybody knows content marketing is a 63 00:04:20.610 --> 00:04:24.230 big part of the game. But if you want more context of what that whole world 64 00:04:24.230 --> 00:04:29.340 looks like and how where it's come from Great documentary Number three This 65 00:04:29.340 --> 00:04:34.120 documentary is called Josiah Wedgwood The Genius. This was something I've 66 00:04:34.120 --> 00:04:38.720 watched again recently over the last couple of weeks, and it's for free on 67 00:04:38.720 --> 00:04:43.450 YouTube. It is a fantastic documentary on the guy who essentially invented 68 00:04:43.460 --> 00:04:48.720 modern marketing. This is Bree, just just as the Industrial Revolution is 69 00:04:48.720 --> 00:04:52.020 kicking off when markets or even started to take shape or mass markets. 70 00:04:52.020 --> 00:04:56.030 More specifically, when marketing starts to move from you yelling at a 71 00:04:56.030 --> 00:04:59.450 street corner, the goods that you're selling to actually developing a 72 00:04:59.450 --> 00:05:02.890 product for a specific group of people and then trying to get it to it and get 73 00:05:02.890 --> 00:05:06.100 it in front of them and make them interested in it in different ways. 74 00:05:06.100 --> 00:05:10.520 Josiah Wedgwood is really the one who is probably the most references, the 75 00:05:10.530 --> 00:05:14.130 father of of marketing as we know it today if you want to get a little bit 76 00:05:14.130 --> 00:05:18.410 more of his backstory, this documentary is fantastic. I love context. I'd like 77 00:05:18.410 --> 00:05:23.000 to see where ideas originate from, and he's invented a lot of them. Number 78 00:05:23.000 --> 00:05:27.750 four terms and conditions may apply is the name of the documentary, and it 79 00:05:27.750 --> 00:05:31.440 really has to do with all the legal copy that were clicking and signing our 80 00:05:31.440 --> 00:05:34.460 life away. When we click, accept terms and conditions, you've probably seen it 81 00:05:34.460 --> 00:05:38.140 a few. Why I like the documentary is it kind of gives me an understanding of, 82 00:05:38.140 --> 00:05:41.930 like where people are thinking as faras privacy is concerned, what tech 83 00:05:41.930 --> 00:05:44.430 companies and big companies they're getting away with in terms of 84 00:05:44.430 --> 00:05:48.830 conditions and just the overall sentiment that it's leaving for people. 85 00:05:48.830 --> 00:05:51.190 And I think it's important for marketers to know this one more than 86 00:05:51.190 --> 00:05:55.430 even tech companies is because marketers were often playing in these 87 00:05:55.430 --> 00:05:58.050 like shades of gray, especially as people are becoming more and more 88 00:05:58.050 --> 00:06:02.290 concerned about privacy. And we have more laws being passed, um, demanding 89 00:06:02.290 --> 00:06:06.180 mawr control over their own data. And marketers were the ones collecting and 90 00:06:06.180 --> 00:06:09.440 using the this kind of data over and over and over again. So if you wanna 91 00:06:09.440 --> 00:06:14.220 get kind of like, ah, bigger perspective of that whole world is far 92 00:06:14.220 --> 00:06:19.360 as privacy and data and, um, the legalities behind it, terms and 93 00:06:19.360 --> 00:06:23.970 condition is kind of in that realm. And I think it's a helpful documentary for 94 00:06:23.970 --> 00:06:27.680 that because you're gonna have to make a lot of choices over the next 10 years. 95 00:06:27.690 --> 00:06:32.130 Assed faras what? How you collect data, what you do with data and how you have 96 00:06:32.130 --> 00:06:37.820 to weigh the public sentiment with that. So the fifth documentary is called The 97 00:06:37.820 --> 00:06:43.240 Social Dilemma. This is a new one that hit Netflix lad this last fall. I 98 00:06:43.240 --> 00:06:47.050 actually don't have a Netflix account. I signed up for a 30 day trial again. 99 00:06:47.060 --> 00:06:51.110 Just tow watch this documentary and oh my goodness, it was so well put 100 00:06:51.110 --> 00:06:55.490 together and everything in it, as far as I know is true. You know, 101 00:06:55.490 --> 00:06:59.670 documentaries could be, you know, a little slanted sometimes. But if you're 102 00:06:59.670 --> 00:07:02.480 like me and you're into digital marketing, where you're using 103 00:07:02.490 --> 00:07:06.850 algorithms, your you're playing the game, you're trying to optimize and use 104 00:07:06.850 --> 00:07:10.310 contextual marketing a lot. Like you'll see a lot of the trends that have been 105 00:07:10.310 --> 00:07:13.510 playing out. Like a lot of this stuff hasn't been new to marketing for a long 106 00:07:13.510 --> 00:07:18.720 time for years now, but it's only just becoming like being made aware to the 107 00:07:18.720 --> 00:07:23.540 public just recently with documentaries like this and what the documentary is 108 00:07:23.540 --> 00:07:29.130 about is about how social media and algorithms are essentially manipulating 109 00:07:29.140 --> 00:07:35.580 ah, whole society into taking actions, whether for to get people addicted to 110 00:07:35.580 --> 00:07:39.600 social APS or to help them buy certain things right. And that's where we come 111 00:07:39.600 --> 00:07:43.870 in his marketers. This documentary is important because we need to really 112 00:07:43.870 --> 00:07:48.190 review what we're doing and why we're doing it, because we're starting to 113 00:07:48.190 --> 00:07:50.740 step into an era, as you could tell, with just the news and all the 114 00:07:50.740 --> 00:07:54.950 craziness happening out in the world right now, where people are being 115 00:07:55.340 --> 00:08:00.080 manipulated to some degree based on these APS, which is why the text fear 116 00:08:00.080 --> 00:08:04.170 is so big, so prominent so important right now as everything unfolds and 117 00:08:04.170 --> 00:08:08.420 marketers play. A big part of that is we're providing the economic engine 118 00:08:08.430 --> 00:08:14.680 behind. Ah, lot of the decisions tech companies, air making to make sure both 119 00:08:14.680 --> 00:08:20.530 the users and the buyers that ad buyers like us are happy. There weren't any 120 00:08:20.530 --> 00:08:24.300 specific marketing tactics I got out of it, other than just kind of informing 121 00:08:24.310 --> 00:08:28.430 myself on, like how people are being informed about what essentially we're 122 00:08:28.430 --> 00:08:31.180 doing and we've been doing for a long time. We're marketers are almost like, 123 00:08:31.180 --> 00:08:34.179 kind of like the guys behind the curtain pulling the levers right, like 124 00:08:34.179 --> 00:08:37.590 in the Wizard of Oz, and people are becoming aware of it. Not that we're 125 00:08:37.590 --> 00:08:42.850 doing it in a bad way because we're trying to sell and get attention for 126 00:08:42.850 --> 00:08:46.220 good products. Hopefully, that can actually improve their lives, so 127 00:08:46.220 --> 00:08:50.170 there's nothing wrong with that. But it is creating kind of a system that we're 128 00:08:50.170 --> 00:08:54.030 bad things can happen on it as well. So it's gonna be aware of that. 129 00:08:54.040 --> 00:08:59.250 Documentary Number six is press pause play. This one came out almost 10 years 130 00:08:59.250 --> 00:09:03.130 ago, was Seth Goat and being kind of like the main voice behind it. I loved 131 00:09:03.140 --> 00:09:06.900 this documentary when it came out, and I just kind of watched kind of the 132 00:09:06.910 --> 00:09:10.340 intro of it again. As I was reviewing this list and a man, it is. I think 133 00:09:10.340 --> 00:09:13.890 it's just a relevant as it was back then. We're in a world where everybody 134 00:09:13.890 --> 00:09:17.540 has the ability to get out in front of people, were no longer in a world where 135 00:09:17.540 --> 00:09:21.320 you have to go to quote unquote the man, Um, in order to get your book published, 136 00:09:21.320 --> 00:09:24.970 your music out there or whatever it is you need to get to, Which is why we're 137 00:09:24.970 --> 00:09:30.040 seeing all these huge B two C companies now coming to fruition, right? All 138 00:09:30.040 --> 00:09:34.040 these huge companies like Casper just going direct to Consumer. They don't 139 00:09:34.040 --> 00:09:38.150 have to go through Macy's or slumber land or anything to peddle the mattress 140 00:09:38.150 --> 00:09:42.230 anymore, right? They could just sell it directly to the consumer online, And 141 00:09:42.240 --> 00:09:45.750 that's gonna play out in B two B as well. Like if you want to sell software, 142 00:09:45.750 --> 00:09:49.450 you don't have to go through retailers. You don't have to go through other big 143 00:09:49.450 --> 00:09:54.510 players in order to get to the your exact buyer. You know, there's so many 144 00:09:54.510 --> 00:09:59.310 ways to get to them now. It is no longer about us having to win favor 145 00:09:59.310 --> 00:10:02.870 with a certain platform. We all now have the ability to go to whoever we 146 00:10:02.870 --> 00:10:08.150 want. So this whole idea is playing out across the web. And it has been playing 147 00:10:08.150 --> 00:10:11.220 out for the last 10 years. And it's only going to become mawr prevalent as 148 00:10:11.220 --> 00:10:16.540 people have easier have better tools to get out there in front of people. The 149 00:10:16.540 --> 00:10:20.760 seventh one is vlog, you men tary. Vlogging has become a huge thing, and 150 00:10:20.760 --> 00:10:25.140 it is driving a lot of business. Funny thing is, it's not driving a lot of 151 00:10:25.140 --> 00:10:28.720 business for me to be, but I expect that it will be, as I think, thought 152 00:10:28.720 --> 00:10:33.750 leaders and influencers in the business space are going to be ones developing 153 00:10:33.760 --> 00:10:38.360 Mawr Blawg style kind of content. And it's not like you're gonna be taken 154 00:10:38.360 --> 00:10:41.380 around in their lifestyle vlog. You know where they're on boats and stuff 155 00:10:41.380 --> 00:10:44.660 like you kind of see with blogging right now, but they're going to take 156 00:10:44.660 --> 00:10:48.260 you through their journey as they go through their worlds, and it's gonna be 157 00:10:48.260 --> 00:10:52.070 done in a more intimate in a more personal way. This is my prediction, 158 00:10:52.540 --> 00:10:55.160 and those people are going to command influence because they're gonna be 159 00:10:55.160 --> 00:10:58.250 transparent through their ups and downs, and people are gonna be watching them 160 00:10:58.260 --> 00:11:01.480 as they go through it. Gary V is probably the leader, and that's because 161 00:11:01.480 --> 00:11:04.890 he's already doing it. But other people are coming to start join that as well 162 00:11:04.900 --> 00:11:08.930 you got. Remember, Gary V is not like a zoo. Much a B two c place. He is a B 163 00:11:08.930 --> 00:11:13.280 two b play. He's talking to marketers. He's talking to aspiring entrepreneurs. 164 00:11:13.290 --> 00:11:17.740 He's talking to people about business primarily. So I think we're going to 165 00:11:17.740 --> 00:11:21.500 see a lot more of that play out. Watching vlog you men tary is that 166 00:11:21.500 --> 00:11:25.380 gives you context for how blogging has evolved and where it's come from what 167 00:11:25.380 --> 00:11:29.530 bloggers are currently doing. Um, it's fantastic documentary that YouTube 168 00:11:29.530 --> 00:11:33.860 actually put together a couple of years ago. Number eight is the marketing of 169 00:11:34.040 --> 00:11:37.630 Cool. You probably never heard of this because it's not actually labeled as a 170 00:11:37.630 --> 00:11:41.540 documentary. It is. Actually, it was a lynda dot com course, now a Lincoln 171 00:11:41.540 --> 00:11:45.280 Learning course, and it's a short course done by a youtuber, but it's 172 00:11:45.280 --> 00:11:48.380 fantastic and it feels like a documentary, even though it's broken 173 00:11:48.380 --> 00:11:52.350 into multiple segments. It's not like a talking head video. It's very engaging 174 00:11:52.360 --> 00:11:57.840 and talks about the die Qadri Um, that is cool. And how to make a brand 175 00:11:57.840 --> 00:12:01.430 specifically cool on what is cool. And how do people determine what is cool? 176 00:12:01.430 --> 00:12:04.620 So he goes, this youtuber goes on a journey and interviewing different 177 00:12:04.620 --> 00:12:08.820 people and tries to unpack like the common sentiment of what is cool. It 178 00:12:08.820 --> 00:12:12.700 was really a thought provoking. Geese are highly recommend it. It's it's 179 00:12:12.700 --> 00:12:16.470 short. It's very interesting and engaging. You'll see his editing styles 180 00:12:16.470 --> 00:12:21.210 kind of fun, so highly recommend that video. It's actually, of course, Number 181 00:12:21.210 --> 00:12:26.190 nine is the history of video editing. As you know, video editing is becoming 182 00:12:26.200 --> 00:12:30.870 a bigger and bigger part of marketing, right? We're using video more and more 183 00:12:30.880 --> 00:12:36.080 in our marketing plans and honestly, for me to be able to not only make 184 00:12:36.080 --> 00:12:40.090 videos myself but be able to communicate directly to someone who 185 00:12:40.090 --> 00:12:44.660 edits video. I needed to get more context about the history of where the 186 00:12:44.660 --> 00:12:48.920 mediums come from and some of the language and vocabulary around it, so I 187 00:12:48.920 --> 00:12:52.440 can actually speak with authority to video editors. I'm trying to get them 188 00:12:52.440 --> 00:12:55.460 to edit the way I wanted to or to understand them, at least when they're 189 00:12:55.460 --> 00:12:58.820 making suggestions. The best way to get context for that is to kind of go back 190 00:12:58.820 --> 00:13:01.930 in the history of video editing. So this is actually another course. It was 191 00:13:01.930 --> 00:13:05.490 on Linda. Now it's on LinkedIn learning, um, that I've watched that I found to 192 00:13:05.490 --> 00:13:09.250 be very helpful. It's actually cut by someone who's a professional editor and 193 00:13:09.250 --> 00:13:11.930 a good storyteller, and she does a great job of walking you through. It's 194 00:13:11.930 --> 00:13:15.990 a hole course, but again it's cut. More like this is probably somewhere between 195 00:13:15.990 --> 00:13:18.960 a documentary and, of course, but it's a very fascinating course on the 196 00:13:18.960 --> 00:13:22.630 history of it, so that you can have more insight into how videos working, 197 00:13:22.630 --> 00:13:25.910 why editing so important, which is becoming a bigger and bigger parks. You 198 00:13:25.910 --> 00:13:29.030 don't want just a solo episode of someone just talking kind of like me 199 00:13:29.030 --> 00:13:32.750 right now, But podcasting is a different medium. The video right? So 200 00:13:32.750 --> 00:13:37.740 that is the ninth one. The 10th and last one is the documentary called 201 00:13:37.750 --> 00:13:42.510 Helvetica, which is yes, just about the single font If you're a design nerd, 202 00:13:42.510 --> 00:13:45.800 you've probably already seen this documentary. But if you're a marketer 203 00:13:45.800 --> 00:13:49.930 who wants to understand the vocabulary and the decision and the thinking just 204 00:13:49.940 --> 00:13:54.240 that goes into graphic design, this is a great documentary. If you've ever 205 00:13:54.240 --> 00:13:58.350 wondered why designers are so crazy about some of the details, this 206 00:13:58.350 --> 00:14:00.800 documentary will help you understand, or at least give you some of the 207 00:14:00.800 --> 00:14:05.660 context for why they're so crazy about the details. I also find I came out of 208 00:14:05.660 --> 00:14:09.680 designed like my first. My career got started in graphic design, so I've 209 00:14:09.680 --> 00:14:13.540 watched it for that reason. But I find that a lot of marketers would do well 210 00:14:13.550 --> 00:14:16.500 to understand the design world a little bit better, since they have to work 211 00:14:16.510 --> 00:14:20.610 with designers quite a bit. So those are the 10 documentaries and why I 212 00:14:20.610 --> 00:14:24.530 would recommend them as a bonus. I did as I was searching through this, I did 213 00:14:24.530 --> 00:14:28.880 find two movies that I also found would be very helpful to watch if you watch 214 00:14:28.880 --> 00:14:32.220 it through the lens of not just being entertained. But what marketing lessons 215 00:14:32.230 --> 00:14:36.600 can we hole from this video as you're watching it? So let's dive into those 216 00:14:36.600 --> 00:14:40.980 videos. The first one is the social network Now. Whether it's super 217 00:14:40.980 --> 00:14:45.970 accurate on the life of Mark Zuckerberg or not is a different question. But 218 00:14:45.970 --> 00:14:50.080 what's really fascinating about this movie from a marketing perspective, is 219 00:14:50.080 --> 00:14:54.440 how sass and tech companies specifically think about growth, and 220 00:14:54.440 --> 00:14:57.690 that is in the area of growth hacking. If you're a pro growth hacker and 221 00:14:57.690 --> 00:15:00.600 you're well into it, then this isn't relevant to you. But for everybody else 222 00:15:00.600 --> 00:15:03.930 who is listening to this that hasn't thought about how technology plays 223 00:15:03.930 --> 00:15:06.920 critical roles in growth and how you can structure things in such a way that 224 00:15:06.920 --> 00:15:11.560 they growth by themselves. Like this movie should be like required for you 225 00:15:11.560 --> 00:15:15.540 to watch, because this is a big part of marketing now. It's no longer about 226 00:15:15.550 --> 00:15:20.280 direct marketing. It's no longer just about endorsements and just the five PS 227 00:15:20.280 --> 00:15:24.300 of marketing and all that kind of stuff you have in 2020 and beyond. You have 228 00:15:24.300 --> 00:15:28.260 to start thinking about growth, hacking and growth practices in order to become 229 00:15:28.240 --> 00:15:32.010 successful. How can you leverage technology? How can you create viral 230 00:15:32.010 --> 00:15:34.320 loops? How can you do these kinds of things and some of the things that 231 00:15:34.320 --> 00:15:36.840 you're starting to get a picture of within a narrative of the social 232 00:15:36.840 --> 00:15:40.830 network is they talk about how to grow linked in you know who's the right 233 00:15:40.830 --> 00:15:44.080 people do invite first so that it can spread and spread and spread by itself. 234 00:15:44.090 --> 00:15:47.110 Without you having to crank the marketing engine so hard, How could you 235 00:15:47.110 --> 00:15:52.640 make viral products? So that's a bonus as a number 11 right here, And the 236 00:15:52.640 --> 00:15:58.010 second movie that I want to recommend is the founder with about Ray Crock and 237 00:15:58.010 --> 00:16:02.380 the story of McDonald's. You will hate Ray Crock by the end, but gosh, dang it, 238 00:16:02.380 --> 00:16:07.000 you will learn a lot about business and marketing. As Ray Crock figures out 239 00:16:07.000 --> 00:16:10.620 that it's not enough just to have a remarkable business. You have to get it 240 00:16:10.630 --> 00:16:14.640 in structure in such a way so that it can grow exponentially like McDonald's 241 00:16:14.650 --> 00:16:19.170 did. If you look at it with a marketing lens, you could learn a lot about how 242 00:16:19.240 --> 00:16:25.370 important product is and how important markets are. Real estate locations, 243 00:16:25.380 --> 00:16:28.640 like all that kind of stuff. Look at it with a marketing lens and you'll find 244 00:16:28.640 --> 00:16:31.970 you'll pull out a lot of little nuggets out of the founder beyond some of the 245 00:16:31.980 --> 00:16:35.600 best nuggets arm or around businesses and systems. Like If you read the e 246 00:16:35.600 --> 00:16:39.050 meth and you understand like the system of the business is just as important as 247 00:16:39.050 --> 00:16:41.220 the product you're delivering, it actually is the product you're 248 00:16:41.220 --> 00:16:45.320 delivering, as McDonald Brothers discovered. So there's a lot to be 249 00:16:45.320 --> 00:16:48.120 learned there as far as business is concerned. But there's certainly a lot 250 00:16:48.120 --> 00:16:52.110 of nuggets you could get in just marketing alone. So there you have a 10 251 00:16:52.110 --> 00:16:57.510 documentaries to movies, and I hope you enjoy kind of sprinkling these into 252 00:16:57.510 --> 00:17:03.350 your Netflix binging so you can be entertained but also educated as well. 253 00:17:03.340 --> 00:17:07.770 The watching These will make you a better marketer. If you liked this 254 00:17:07.770 --> 00:17:12.819 episode, it means the world to us to give a rating to the show. If you want, 255 00:17:12.829 --> 00:17:16.589 leave a review as well. But if you could just even just go into your phone 256 00:17:16.589 --> 00:17:20.970 app and just tap that five star rating, it just two seconds. Just go and do it 257 00:17:20.970 --> 00:17:24.569 right now as you're listening or as you're done driving wherever you're at, 258 00:17:24.640 --> 00:17:27.720 it means the world to us. It really helps our show. And if you liked this 259 00:17:27.720 --> 00:17:30.850 episode That would mean the world to me if you could go and tap on that five 260 00:17:30.850 --> 00:17:35.140 star. And if you like to see more episodes like this where I'm covering a 261 00:17:35.140 --> 00:17:39.010 list of inspiration of places where you could go to get better as a marketer 262 00:17:39.020 --> 00:17:43.700 let me know at Lincoln dot com slash high end slash digital marketing. Dan, 263 00:17:43.710 --> 00:17:48.860 connect with me. Send me a message. I love talking to all of you on LinkedIn. 264 00:17:50.640 --> 00:17:54.260 One of the things we've learned about podcast audience growth is that word of 265 00:17:54.260 --> 00:17:58.690 mouth works. It works really, really well, actually. So if you love this 266 00:17:58.690 --> 00:18:02.850 show, it would be awesome if you texted a friend to tell them about it. And if 267 00:18:02.850 --> 00:18:07.270 you send me a text with a screenshot of the text you sent to your friend Meta I 268 00:18:07.270 --> 00:18:10.800 know I'll send you a copy of my book content based networking. How to 269 00:18:10.810 --> 00:18:14.250 instantly connect with anyone you want to know. My cell phone number is 270 00:18:14.250 --> 00:18:19.550 4074903328 Happy texting
