June 10, 2021

10x Your Reach & Authority With Collective Thought Leadership

In this episode, Dan Sanchez talks with the founder of Sweet Fish, James Carbary, about the power of Collective Thought Leadership.

The concept that can multiply your reach and audience for a fraction of the cost.

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Transcript
WEBVTT 1 00:00:02.540 --> 00:00:02.740 Yeah, 2 00:00:05.340 --> 00:00:09.470 welcome back to BTB growth. I'm dan Sanchez, my friends call me dan says 3 00:00:09.480 --> 00:00:13.470 and I'm here with James Carberry, the founder of Sweet Fish Media to talk 4 00:00:13.470 --> 00:00:17.660 about thought leadership because we're still on the journey of learning me, 5 00:00:17.660 --> 00:00:21.090 learning everything I can about thought leadership. I've read all the books and 6 00:00:21.090 --> 00:00:24.060 now I'm trying to interview all the practitioners, all the experts out 7 00:00:24.060 --> 00:00:27.400 there on what they have because it's not just enough to read. Sometimes 8 00:00:27.400 --> 00:00:30.980 sometimes it's good to have the conversations, the uh even meet with 9 00:00:30.980 --> 00:00:35.620 the authors of the books and actually work out what you think they mean and 10 00:00:35.620 --> 00:00:39.080 have worked through all the different methodologies and nuances that don't 11 00:00:39.080 --> 00:00:42.310 get covered in all the blogs and books and podcasts you hear even like this 12 00:00:42.310 --> 00:00:46.740 one, being able to talk to people is a huge part of this journey and I've been 13 00:00:46.750 --> 00:00:50.690 loving it. If you're a learner like I am, you got to do a deep dive like this, 14 00:00:50.690 --> 00:00:54.170 it's just so much fun. I've been learning a lot about thought leadership 15 00:00:54.170 --> 00:00:58.340 and one thing I wanted to circle back around is an idea that James first 16 00:00:58.350 --> 00:01:02.500 introduced me to just about a year ago when he introduced me to this idea 17 00:01:02.500 --> 00:01:06.780 called collective thought leadership. And ever since then I've started to 18 00:01:06.780 --> 00:01:10.620 have eyes to see other people do this though. I haven't heard anybody else 19 00:01:10.620 --> 00:01:15.200 talk about like a term that this thing doesn't really have a name other than 20 00:01:15.200 --> 00:01:18.850 what I've heard James called collective thought leadership. So I want to go 21 00:01:18.850 --> 00:01:23.830 deep into this one aspect that James has been telling me about and open it 22 00:01:23.830 --> 00:01:27.500 up a little bit so that you can learn how to implement it at your own company. 23 00:01:27.510 --> 00:01:32.590 So James, welcome back to the show, Thank you man, this is this is gonna be 24 00:01:32.590 --> 00:01:37.770 a fun conversation. We were we were really heads down on executing this 25 00:01:37.770 --> 00:01:42.570 strategy, probably starting about two years ago, did it for a year, year and 26 00:01:42.570 --> 00:01:46.680 a half before we kind of decided to take a different direction with the 27 00:01:46.680 --> 00:01:51.530 business. But I think it's a really powerful concept that I think could be 28 00:01:51.530 --> 00:01:56.060 implemented at any company that's trying to do thought leadership in a, 29 00:01:56.060 --> 00:02:00.970 in a unique and novel way. And so I'm pumped to dive into it. So to kick it 30 00:02:00.970 --> 00:02:04.390 off, let's define like what it is and give an example so that people can kind 31 00:02:04.390 --> 00:02:07.920 of imagine what it is, like what was the first implementation we saw of it 32 00:02:07.920 --> 00:02:12.870 at Sweet fish and how did you arrive at it? Yeah, so, so it started with this 33 00:02:12.870 --> 00:02:18.240 show actually started with BB growth and I originally was just trying to 34 00:02:18.240 --> 00:02:22.880 figure out how can we put out more content from B to B growth because we 35 00:02:22.880 --> 00:02:27.340 know that the more content we put out from the show, there's more advertising 36 00:02:27.340 --> 00:02:31.990 opportunities, the more quality content coming out of the show, The better 37 00:02:31.990 --> 00:02:35.060 experience for the listener because people come to be to be growth because 38 00:02:35.060 --> 00:02:40.620 they want really practical insights on how to do B2B marketing in today's 39 00:02:40.630 --> 00:02:44.210 world from practitioners that are actually doing it. So as we started 40 00:02:44.210 --> 00:02:48.770 thinking about like, Okay, who could we bring on to? Not just be a guest on 41 00:02:48.770 --> 00:02:54.230 episodes, but Could we bring on multiple co hosts of GDP growth? And 42 00:02:54.230 --> 00:02:59.240 then those co hosts could either do solo episodes themselves or they could 43 00:02:59.250 --> 00:03:03.070 go out and interview other practitioners that they know that are 44 00:03:03.080 --> 00:03:07.920 operating at a high level with as it relates to be, be marketing. And so I 45 00:03:07.920 --> 00:03:13.910 think I invited like 23 people to be co hosts of GDP growth and it up leveled 46 00:03:13.910 --> 00:03:19.460 the quality of our content and the quantity of our content in doing that. 47 00:03:19.840 --> 00:03:24.810 And uh, the thought being like, Hey, we have a platform with the show, we're 48 00:03:24.810 --> 00:03:29.620 producing the content so it's a win for them to get to be the co host of a top 49 00:03:29.620 --> 00:03:34.480 100 podcast. But it's also a win for us because we're getting more content. And 50 00:03:34.490 --> 00:03:38.090 um, we, you know, we have variety of different ways that we monetize that 51 00:03:38.090 --> 00:03:42.070 content both through advertising and just threw listeners listeners that end 52 00:03:42.070 --> 00:03:46.940 up working with us because this is an execution of our content marketing. So 53 00:03:47.120 --> 00:03:50.590 that's how it started. It started with me to be growth. We had, I think, I 54 00:03:50.590 --> 00:03:55.050 think it was right around 20, I think it was 23 co hosts at one point and 55 00:03:55.050 --> 00:04:00.100 then decided, man, what could this look like to actually build media properties 56 00:04:00.100 --> 00:04:06.670 from scratch using this model of having multiple co hosts? Uh that would, we 57 00:04:06.670 --> 00:04:13.450 believed would build a media property much faster if you had 5, 10, even 15 58 00:04:13.460 --> 00:04:19.600 industry leaders, all kind of pointing their audiences back to a particular 59 00:04:19.600 --> 00:04:22.320 media property. So we did this with manufacturing with a show called The 60 00:04:22.320 --> 00:04:26.430 Manufacturing show. We did it with B two B sales with a show called the B 61 00:04:26.430 --> 00:04:32.000 two B sales Show. Um We continue doing it with GDP Growth. We did it with a 62 00:04:32.010 --> 00:04:36.620 podcast called the cybersecurity podcast. So we experimented with it in 63 00:04:36.630 --> 00:04:41.630 in a lot of different ways. And I think it was really, really good learning man. 64 00:04:41.630 --> 00:04:44.840 So it's essentially like getting a bunch of industry leaders together and 65 00:04:44.840 --> 00:04:49.520 then everybody working on one kind of media property at a time. And I imagine 66 00:04:49.520 --> 00:04:52.270 there's a number of different advantages to that. Why wouldn't they 67 00:04:52.270 --> 00:04:55.950 want to take that same time and focus it back on their own property? Like 68 00:04:55.950 --> 00:04:59.870 what what's the advantage to every individual? If they're all collectively 69 00:04:59.870 --> 00:05:03.690 working towards and asked a kind of a property they don't necessarily have 70 00:05:03.690 --> 00:05:08.830 full control over. Yeah, that's a great question. And ultimately, you're 71 00:05:08.830 --> 00:05:15.870 capitalizing on the reach of other people, so you can do your own, you 72 00:05:15.870 --> 00:05:21.860 know, kind of focus if you want to make the investment to really grow your own 73 00:05:21.860 --> 00:05:26.400 media property, a media property that your brand owns and controls. Obviously 74 00:05:26.400 --> 00:05:31.560 that's what most people do, but you're going to be limited in terms of the 75 00:05:31.560 --> 00:05:37.960 reach of that content. If you're over in a silo doing it on your own, where 76 00:05:37.970 --> 00:05:42.850 if you go to four or five other industry leaders that also have reach 77 00:05:42.860 --> 00:05:47.850 and can access different pockets of the industry, maybe manufacturing, for 78 00:05:47.850 --> 00:05:53.230 example, you have somebody that has a lot to say about Ai or has a lot to say 79 00:05:53.230 --> 00:05:58.480 about automation, there are different components of an industry. And so your 80 00:05:58.480 --> 00:06:02.510 expertise at your company oftentimes you you don't have the in house 81 00:06:02.510 --> 00:06:07.540 expertise to be able to speak to other elements of an industry that people 82 00:06:07.540 --> 00:06:12.030 would be interested in. And so I think it it allows you to go a little bit 83 00:06:12.030 --> 00:06:16.350 wider with content and I think it allows you to grow an audience much 84 00:06:16.350 --> 00:06:21.660 faster when you've got other brands that are winning resources to it. But 85 00:06:21.660 --> 00:06:25.540 you definitely have to have the mindset that we're going to go further faster 86 00:06:25.540 --> 00:06:29.550 if we go together. And not every brand, I don't even want to say that that's 87 00:06:29.550 --> 00:06:33.810 right for every brand necessarily. But certainly a lot of brands don't 88 00:06:33.810 --> 00:06:37.950 necessarily have that mindset. So it will never be something they do, which 89 00:06:37.960 --> 00:06:42.980 makes it a great opportunity for those that do have that mindset. I think a 90 00:06:42.980 --> 00:06:46.810 lot of content marketers will have like some idea of what it means to do. Like 91 00:06:46.810 --> 00:06:50.580 a content collaboration, right? Which usually is just with one other company 92 00:06:50.580 --> 00:06:55.110 or one other person. But this is like content collaboration on steroids, 93 00:06:55.120 --> 00:06:57.960 right? Because you're finding all of the people that, you know, have some 94 00:06:57.960 --> 00:07:02.820 influence, Maybe not unreachable, they have so much influence, but, you know, 95 00:07:02.830 --> 00:07:07.480 our reach, you have contact with or could get ahold of and have influence 96 00:07:07.480 --> 00:07:11.100 and then pulling all that influence together for everybody else's benefit. 97 00:07:11.100 --> 00:07:16.830 I mean, if I'm promoting a collective podcast, but so are 12 other people, 98 00:07:16.840 --> 00:07:19.890 Yes, I'm pushing my audience to something, but it's not like they 99 00:07:19.890 --> 00:07:22.530 forget me, it's not like I lose that audience, they're just checking out 100 00:07:22.530 --> 00:07:26.220 other people there. But all those 12 are also pushing their audience there 101 00:07:26.220 --> 00:07:30.680 and maybe maybe they find my episode and download it to giving me exposure 102 00:07:30.680 --> 00:07:36.120 to potentially 12 times the size of my audience. Um for not that much more 103 00:07:36.120 --> 00:07:39.980 work, just seems like it would really accelerate things and like you said, go 104 00:07:39.990 --> 00:07:44.840 farther faster together. What are some other expressions you've seen this? 105 00:07:44.840 --> 00:07:48.420 Because obviously we're in podcasting, so we've, we've tested and played with 106 00:07:48.420 --> 00:07:52.930 this in the podcast land. Where else have you seen this done? Yeah, So I 107 00:07:52.930 --> 00:07:59.870 think books are another play where you go and get three or four co authors to 108 00:07:59.870 --> 00:08:04.760 author a book. Each of you have your name on the front cover of the book, 109 00:08:04.770 --> 00:08:10.390 but now, instead of just you and your company promoting the book, you've got 110 00:08:10.390 --> 00:08:14.530 three or four other voices in the space that are actively promoting the book as 111 00:08:14.530 --> 00:08:20.310 well. Um, and so I think a book is a, is a fantastic execution of collective 112 00:08:20.310 --> 00:08:25.080 thought leadership. Also, I love it. I've seen you see that one all the time, 113 00:08:25.080 --> 00:08:28.190 right? Where people are like co author, co author and they don't even see co 114 00:08:28.190 --> 00:08:32.299 author because all like in podcasting and we say co host, but In a book 115 00:08:32.299 --> 00:08:36.010 they're just like, I'm the author of you get almost like 100% of the 116 00:08:36.010 --> 00:08:38.799 credibility that comes with writing a book with only like a quarter of the 117 00:08:38.799 --> 00:08:42.760 amount of work if you have four authors. Yeah, I think another one and this one, 118 00:08:42.770 --> 00:08:47.310 this one just popped up in my head. But I think if if you were to do something 119 00:08:47.310 --> 00:08:52.840 like a day in the life type of video content, so almost like a vlog style 120 00:08:52.840 --> 00:09:00.670 content, if you went in with say five other brands and said, hey, we've been 121 00:09:00.670 --> 00:09:05.670 wanting to do this type of video content, what if we collectively went 122 00:09:05.670 --> 00:09:13.660 in and paid for a videographer or like, you know what, The D Rock to Gary V and 123 00:09:13.840 --> 00:09:18.660 you know, one day of the week, he's going to follow our ceo around another 124 00:09:18.660 --> 00:09:21.920 day of the week, they're gonna follow the ceo of this other company around 125 00:09:21.930 --> 00:09:26.680 and you know, have, I don't know, five or six people that are in on that. And 126 00:09:26.680 --> 00:09:31.340 then I think that could be a really smart execution two and a way to get in 127 00:09:31.340 --> 00:09:36.160 the game of video without necessarily incurring the full expense of 128 00:09:36.170 --> 00:09:40.460 everything that goes into that. That would be awesome. I can't, I don't 129 00:09:40.460 --> 00:09:42.940 think I've ever seen a Youtube channel implemented that way, but that would 130 00:09:42.940 --> 00:09:46.210 totally be doable. You can almost higher for you have to be pretty, I 131 00:09:46.210 --> 00:09:50.230 think you'd have to be pretty selective in curating who you want to be a part 132 00:09:50.230 --> 00:09:54.250 of it. Obviously, you know, like anything you don't, you don't want 133 00:09:54.250 --> 00:09:58.520 somebody who's super lame co hosting your podcast. The book is probably a 134 00:09:58.520 --> 00:10:02.970 little bit easier to massage because it can go through, you know, a more 135 00:10:02.970 --> 00:10:07.460 intense editing process before it sees the light of day video might be tough. 136 00:10:07.470 --> 00:10:10.920 You know, if you don't have somebody that's very charismatic that doesn't 137 00:10:10.920 --> 00:10:16.120 come across well on video or is never available. So you can you're never 138 00:10:16.120 --> 00:10:21.800 getting that content from that person. That could be tough. But I think if you 139 00:10:21.800 --> 00:10:26.010 do a proper vetting process and you frame it up right? I think you'll find 140 00:10:26.010 --> 00:10:30.460 plenty of companies that would want to do it with you. Hi, dan Sanchez here 141 00:10:30.460 --> 00:10:35.030 with a quick break from this episode, sponsor Vidyard. 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So sign up for Vidyard free today by going to 150 00:11:12.910 --> 00:11:17.660 Vidyard dot com slash GDP growth and just like you guys, the team at Vidyard 151 00:11:17.660 --> 00:11:21.990 can't keep up with all these promo codes on podcast, so they are making 152 00:11:21.990 --> 00:11:26.930 signing up as easy as possible, so no promo code needed. Just go to Vidyard 153 00:11:26.930 --> 00:11:32.420 dot com slash GDP growth to start using Vidyard completely free. And as a bonus, 154 00:11:32.420 --> 00:11:39.240 get their 2021 B two B video trans guide, especially if they're in like 155 00:11:39.240 --> 00:11:43.210 closer geographic proximity with you and that would work even if you're 156 00:11:43.210 --> 00:11:46.680 serving like a specific region, it gets a little stronger because you can 157 00:11:46.690 --> 00:11:50.890 literally partner with these people and do events with them uh with that. It 158 00:11:50.890 --> 00:11:54.970 could really expand out one of the things dan that I was, you know, we 159 00:11:54.970 --> 00:11:59.140 might still do this down the road, but You know, I think local service 160 00:11:59.140 --> 00:12:04.220 providers think attorneys, insurance agents, financial planners, people like 161 00:12:04.220 --> 00:12:10.060 that if they were to come together say 10 or 15 of those types of folks that 162 00:12:10.070 --> 00:12:18.430 do business locally. If they started a show that was focused on sharing 163 00:12:18.440 --> 00:12:22.560 success stories in their city and they branded the show, 164 00:12:23.640 --> 00:12:27.490 you know, something like leaders in Orlando or you know, something like 165 00:12:27.490 --> 00:12:32.780 that. You could do a lot of really cool stuff if each of those 10 people maybe 166 00:12:32.780 --> 00:12:35.200 you've got and they're non competitive with one another. So you've got a 167 00:12:35.200 --> 00:12:39.800 financial advisor, somebody that does insurance, somebody that is, you know, 168 00:12:39.800 --> 00:12:43.820 I don't know, there's tons of local service type businesses, you put all 169 00:12:43.820 --> 00:12:49.440 those people together and say, hey, for putting 1000 bucks a month, you get two 170 00:12:49.440 --> 00:12:56.150 episodes a month and we're going to pull that money too, create a ton of 171 00:12:56.150 --> 00:13:00.420 ancillary content to go along and promote the show. But then you could 172 00:13:00.420 --> 00:13:04.860 also start to do really cool stuff like putting ads in airports and on the 173 00:13:04.860 --> 00:13:10.140 sides of buses and like, and use the different co hosts as the faces of that 174 00:13:10.140 --> 00:13:13.950 media property in a very similar way that you see like news stations do it 175 00:13:14.340 --> 00:13:18.520 and you're not incurring the full cost because you're splitting it with the 176 00:13:18.520 --> 00:13:21.900 other people that are, that are your co host of that property. So I think a 177 00:13:21.900 --> 00:13:26.230 local execution of this strategy. Um, it was something that we were really 178 00:13:26.230 --> 00:13:29.960 looking at and considering doing at Sweet fish. We even started a show 179 00:13:29.960 --> 00:13:34.330 called Atlanta Success and I think we started one called Orlando Success as 180 00:13:34.330 --> 00:13:39.140 well. We, you know, lots of ideas, only limited, limited bandwidth for things 181 00:13:39.140 --> 00:13:44.150 we can actually execute. But for anybody listening, if you are a service 182 00:13:44.160 --> 00:13:50.560 provider that has a high end clientele, I think this is a fantastic execution 183 00:13:51.040 --> 00:13:54.160 man. That sounds, it almost makes me sometimes I'm like, oh, that just 184 00:13:54.160 --> 00:13:57.190 sounds so good. So doable. I could almost quit sweet fish and just go and 185 00:13:57.190 --> 00:14:00.690 execute that. Just gather up everybody in a specific industry. Let's just pick 186 00:14:00.690 --> 00:14:06.350 the wedding industry in Minneapolis where I'm from and I like find wedding 187 00:14:06.350 --> 00:14:10.250 vendors that all kind of fit your style and flavor, you know, and then you just 188 00:14:10.250 --> 00:14:13.510 work together to market the heck out of the unifying theme and then everybody's 189 00:14:13.510 --> 00:14:17.470 got their own little nature thing and I'm like, dude, you would destroy. That 190 00:14:17.470 --> 00:14:21.210 would be really fun too. I hope somebody listening to this. I mean the 191 00:14:21.220 --> 00:14:25.340 beautiful part of it is honestly if three or four years down the road suite 192 00:14:25.340 --> 00:14:32.060 fish, we decide to execute on this, there's no cap on how many local shows 193 00:14:32.060 --> 00:14:37.470 there can be. And so somebody could start Denver success or leaders in 194 00:14:37.470 --> 00:14:41.540 Denver or whatever. And we could come in three years from now and start 195 00:14:41.540 --> 00:14:47.420 another local show, working with other local leaders in the area and then it 196 00:14:47.420 --> 00:14:51.320 just becomes a game of who can promote, market the show better and not even 197 00:14:51.320 --> 00:14:55.050 better. I mean because people could listen to leaders in Denver and Denver 198 00:14:55.050 --> 00:14:59.820 success and get value from it. Just like you know, most people listen to 199 00:14:59.830 --> 00:15:04.260 weigh more than one podcast. So it's something where multiple people can win 200 00:15:04.270 --> 00:15:08.860 by executing this even at a local level in the same city. So it's the same way 201 00:15:08.860 --> 00:15:11.940 it's kind of taking what uh in the business world we call like a joint 202 00:15:11.940 --> 00:15:14.560 venture and just bring in a bunch of people together to share and split 203 00:15:14.560 --> 00:15:18.300 marketing costs. I mean this isn't this isn't unheard of people have been 204 00:15:18.310 --> 00:15:23.650 creating like associations or um I forgot what there's another word for it 205 00:15:23.940 --> 00:15:27.780 that pulled together money for a massive advertising budgets. It's just 206 00:15:27.780 --> 00:15:31.670 that now we're talking about it in a much more intimate content marketing, 207 00:15:31.670 --> 00:15:35.350 an inbound marketing style, like in the outbound marketing style. Like we all 208 00:15:35.350 --> 00:15:38.480 remember that Got milk campaign, which was all the farmers pulling together 209 00:15:38.480 --> 00:15:43.000 their money to drive up the demand for milk, which everybody remembers that. 210 00:15:43.010 --> 00:15:46.080 Unfortunately it was unsuccessful because milk consumption still went 211 00:15:46.080 --> 00:15:55.250 down. This. Also Though this approach I think is very conducive to how you and 212 00:15:55.250 --> 00:16:00.490 I see marketing happening over the next 10 years, which is, it's much more 213 00:16:00.490 --> 00:16:06.170 centered around a human and less centered around a corporate logo. And 214 00:16:06.170 --> 00:16:11.350 so especially for the service profession, like, you know, insurance 215 00:16:11.350 --> 00:16:17.190 folks and financial planners and maybe even the local dentist, like you want 216 00:16:17.190 --> 00:16:21.440 to know the face behind that brand because that's that's who you're 217 00:16:21.440 --> 00:16:26.380 working with. And so doing something like this allows you to showcase the 218 00:16:26.380 --> 00:16:31.320 faces of these different people and then you think about like the different 219 00:16:31.330 --> 00:16:36.130 in person activations that you can bring to life as well when you've got 220 00:16:36.130 --> 00:16:40.920 10 different people that are a part of the show, doing a quarterly meet up or 221 00:16:40.930 --> 00:16:46.830 something where you're really creating meaningful community. And so even if 222 00:16:46.830 --> 00:16:51.820 every quarter each of those 10 hosts went back and and invited the six 223 00:16:51.820 --> 00:16:56.060 guests that they invited to the show and there was an in person event that 224 00:16:56.060 --> 00:17:00.470 they put together where everybody brought the guest that they had on the 225 00:17:00.470 --> 00:17:05.680 show and did a dinner or something like that, big barbecue outside somewhere. 226 00:17:05.680 --> 00:17:11.190 Like I just think it would be a really fun way to go to market to legitimately 227 00:17:11.190 --> 00:17:15.359 market your business. But in a way that where there is also learning from your 228 00:17:15.359 --> 00:17:19.050 peers, there is sustained relationship building with the guests that you've 229 00:17:19.050 --> 00:17:22.819 had on the show. There's just so many things you can do with it. It certainly 230 00:17:22.819 --> 00:17:25.800 makes a lot more sense than me than just paying to sponsor an event where 231 00:17:25.800 --> 00:17:29.120 you're one logo among many logo. Maybe your logo slightly bigger than your 232 00:17:29.120 --> 00:17:34.380 competitors up on the wall and in the brochure that nobody reads and uh, the 233 00:17:34.380 --> 00:17:37.910 signage that nobody sees in the conference halls, it just doesn't even 234 00:17:37.910 --> 00:17:41.390 make sense. But in this case, you're actually leading with creating value 235 00:17:41.400 --> 00:17:45.750 with people that are complementary to you and are sending value that way. 236 00:17:45.750 --> 00:17:49.280 You're creating a whole media entity and yourself, we talk a lot about 237 00:17:49.280 --> 00:17:53.360 creating a media shop or a media company within your company, Right? And 238 00:17:53.360 --> 00:17:56.320 this is one of the clever ways to do it and only have like a court, like a 239 00:17:56.330 --> 00:18:00.820 fraction of the cost associated with it. I think you're exactly right. So there 240 00:18:00.820 --> 00:18:04.900 you go. Is there anything else that we left on the table James? No, man. I 241 00:18:04.900 --> 00:18:09.480 mean, this honestly feels like I was a little bit hesitant jumping on here. 242 00:18:09.480 --> 00:18:13.810 Like, man, this is a strategy that I very much want to execute both at an 243 00:18:13.820 --> 00:18:18.430 industry level and the local level. And uh, and so part of me is like, man, 244 00:18:18.430 --> 00:18:21.720 there's thousands of people that listen to this, Somebody going to beat us to 245 00:18:21.720 --> 00:18:26.080 it if we share it. But honestly, I think multiple people could win 246 00:18:26.090 --> 00:18:30.870 executing this. And I know it's not on our roadmap for at least a few years at 247 00:18:30.870 --> 00:18:34.760 this point. And so I really hope somebody listening to this takes it 248 00:18:34.770 --> 00:18:38.080 catches a vision for it and, and really make something happen with it because I 249 00:18:38.080 --> 00:18:41.660 think a whole lot of people could win. Yeah, there's so much abundance, 250 00:18:41.670 --> 00:18:44.910 There's so much to be had that I felt like you'd be fine even if five people 251 00:18:44.910 --> 00:18:48.640 heard it and took it ran with it. Oh my gosh, there's just so much that you can 252 00:18:48.640 --> 00:18:54.390 do with this. So awesome. Well, James, thanks for joining me on your show. 253 00:18:54.400 --> 00:19:00.950 Thanks for doing this man. I'm I'm super pumped. Your last deep dive on 254 00:19:00.950 --> 00:19:06.100 demand jin was like drinking from a fire hydrant for me. So I'm unlikely to 255 00:19:06.100 --> 00:19:10.900 demand when I was a B. M. Remember, Oh you were a B. M. Leslie did both of 256 00:19:10.900 --> 00:19:13.360 those, both of the deep dives have been awesome. So the thought leadership, 257 00:19:13.360 --> 00:19:17.540 deep dive if is uh I'm looking forward to these things going live. So thanks 258 00:19:17.540 --> 00:19:22.070 for having me be a part of it. Yeah, bringing the fire. So for everybody 259 00:19:22.070 --> 00:19:26.130 listening, if you liked this episode, please go tap that writing button and 260 00:19:26.130 --> 00:19:30.760 your podcast player of choice to let us know that you like this and come talk 261 00:19:30.760 --> 00:19:34.540 to James and I'll linkedin. We spend a ton of time there and honestly both of 262 00:19:34.540 --> 00:19:38.400 us are talking to people all the time. Hit us up in the DMZ. I answer any, any 263 00:19:38.400 --> 00:19:42.830 genuine question that comes by me in a comment or D. M I'm answering sometimes 264 00:19:42.830 --> 00:19:46.150 the video message. So come find us unless you try to sell me something I 265 00:19:46.150 --> 00:19:51.440 respond to, I respond to DNS as well. So yeah, go to ratings. Give us tap the 266 00:19:51.440 --> 00:19:54.020 number of stars you think we deserve? We're not even gonna ask you to leave a 267 00:19:54.020 --> 00:19:58.010 review honestly because they don't matter that much ratings are really 268 00:19:58.010 --> 00:20:03.120 seem to be what Apple cares more about. So I love you all time dan. Thanks for 269 00:20:03.130 --> 00:20:06.060 for letting me be a part of this one man. Thank you and thanks for listening 270 00:20:06.060 --> 00:20:07.670 to be to be growth 271 00:20:09.740 --> 00:20:13.500 for the longest time. I was asking people to leave a review of GDP growth 272 00:20:13.500 --> 00:20:17.920 and apple podcasts but I realized that was kind of stupid because leaving a 273 00:20:17.920 --> 00:20:23.030 review is way harder than just leaving a simple rating. So I'm changing my 274 00:20:23.030 --> 00:20:26.710 tune a bit instead of asking you to leave a review, I'm just gonna ask you 275 00:20:26.710 --> 00:20:31.200 to go to be be growth in apple podcasts, scroll down until you see the ratings 276 00:20:31.200 --> 00:20:35.240 and review section and just tap the number of stars you want to give us no 277 00:20:35.250 --> 00:20:40.500 review necessary. Super easy and I promise it will help us out a ton if 278 00:20:40.500 --> 00:20:44.070 you want a copy of my book, content based networking, just shoot me a text 279 00:20:44.080 --> 00:20:48.530 after you leave the rating and I'll send one your way, text me at 4074 and 280 00:20:48.530 --> 00:20:52.060 I know 33 to 8.