1114: 3 Social Media Lessons from ESPN that Every B2B Marketer Can Use w/ Tyler Dimich

WEBVTT 1 00:00:00.000 --> 00:00:04.200 Are you trying to establish your brand as a thought leader? Start a PODCAST, 2 00:00:04.679 --> 00:00:09.750 invite industry experts to be guests on your show and watch your brand become 3 00:00:09.830 --> 00:00:15.750 the prime resource for decision makers in your industry. Learn more at sweetphish MEDIACOM. 4 00:00:20.629 --> 00:00:24.780 You're listening to be tob growth, a daily podcast for B TOB leaders. 5 00:00:25.379 --> 00:00:28.859 We've interviewed names you've probably heard before, like Gary Vander truck and Simon 6 00:00:28.940 --> 00:00:33.219 Senek, but you've probably never heard from the majority of our guests. That's 7 00:00:33.299 --> 00:00:37.850 because the bulk of our interviews aren't with professional speakers and authors. Most of 8 00:00:37.890 --> 00:00:42.490 our guests are in the trenches leading sales and marketing teams. They're implementing strategy, 9 00:00:42.530 --> 00:00:47.049 they're experimenting with tactics, they're building the fastest growing BTB companies in the 10 00:00:47.130 --> 00:00:50.600 world. My name is James Carberry. I'm the founder of sweet fish media, 11 00:00:50.799 --> 00:00:54.479 a podcast agency for BB brands, and I'm also one of the cohosts 12 00:00:54.520 --> 00:00:58.320 of this show. When we're not interviewing sales and marketing leaders, you'll hear 13 00:00:58.439 --> 00:01:00.960 stories from behind the scenes of our own business. Will share the ups and 14 00:01:02.119 --> 00:01:06.030 downs of our journey as we attempt to take over the world. Just getting 15 00:01:06.629 --> 00:01:15.150 well, maybe let's get into the show. Welcome back to be tob growth. 16 00:01:15.189 --> 00:01:19.219 I'm your host for today's episode, Logan Lyles with sweet fish media. 17 00:01:19.500 --> 00:01:23.019 I'm really excited to introduce our guests today. I'm joined today by Tyler damage. 18 00:01:23.260 --> 00:01:27.060 He is a senior social media manager at ESPN. Tyler, how's it 19 00:01:27.099 --> 00:01:32.060 going today? Man, it's awesome. It's awesome. I'm I'm ountain at 20 00:01:32.140 --> 00:01:36.849 Los Angeles, my work in downtown La Right across from the staple center, 21 00:01:36.890 --> 00:01:40.290 which is a big hub for sports and an exciting, exciting place to be, 22 00:01:40.489 --> 00:01:44.890 and the Florida talkingy Logan, especially right now, man. Well, 23 00:01:44.930 --> 00:01:49.760 we're going to be talking about three specific lessons that beb marketers can learn from 24 00:01:49.760 --> 00:01:55.319 the way espn approaches social media marketing. For some context, to let people 25 00:01:55.400 --> 00:01:57.359 know who you are, what you've been up to, what you and your 26 00:01:57.439 --> 00:02:01.469 team at Espn are doing these days. Get books a little bit of background 27 00:02:01.510 --> 00:02:05.189 on yourself, your team, what you guys are up to these days. 28 00:02:05.189 --> 00:02:08.550 Yeah, so I started in Bristol, Connecticut, which is where ESPN's headquarters 29 00:02:08.629 --> 00:02:13.990 are. I was a production assistant working on TV, helping out shows, 30 00:02:14.229 --> 00:02:17.580 everything from running a teleprompter to cutting highlights and after a couple of years I 31 00:02:17.659 --> 00:02:22.860 moved out to La and then moved into the social media space, where I've 32 00:02:22.900 --> 00:02:27.419 been producing content for a couple of years for different shows, different brands. 33 00:02:27.460 --> 00:02:31.770 ESPN has, you know, ten to fifteen different brands that exist on social 34 00:02:31.810 --> 00:02:37.370 media. I'm actually probably more than that, including our talent and on air 35 00:02:37.449 --> 00:02:40.969 presence. But we have so many brands across so many different areas that we 36 00:02:42.289 --> 00:02:45.639 service and produce content for. So some of the two, the two most 37 00:02:45.680 --> 00:02:50.599 recognizable ones are ESPN and sports center, and then those have like thirty five 38 00:02:50.680 --> 00:02:53.840 million followers on twitter, fifteen million on instagram ram and it's kind of a 39 00:02:54.400 --> 00:03:00.229 my team's job to uphold and keep those accounts flowing and fresh with new and 40 00:03:00.349 --> 00:03:04.389 creative content. Yeah, as a follower myself, you guys are doing a 41 00:03:04.469 --> 00:03:07.389 phenomenal job, and so that's why it's really excited to have you unpack a 42 00:03:07.430 --> 00:03:13.180 few of the things that you guys are thinking about the tactics that you employ 43 00:03:13.219 --> 00:03:19.020 as you're managing multiple accounts multiple brands, because I think that there's a lot 44 00:03:19.259 --> 00:03:23.860 for bdb marketers to learn from the way that you guys are approaching social so 45 00:03:23.939 --> 00:03:27.810 the three things we're going to talk about today, Tyler, are meeting followers 46 00:03:27.889 --> 00:03:32.210 where they are, using affective storytelling and humanizing the brand. Why don't you 47 00:03:32.250 --> 00:03:36.449 tell us a little bit more about how you guys think about this? First 48 00:03:36.449 --> 00:03:40.009 Strategy of meeting followers, or really anyone, where they are when it comes 49 00:03:40.009 --> 00:03:46.280 to your social media strategy? Absolutely so. ESPN's mission statement is serving sports 50 00:03:46.319 --> 00:03:50.319 fans anytime, anywhere. So we want to meet fans and followers where they 51 00:03:50.319 --> 00:03:54.039 are and deliver our product to them. That's what social media kind of allows 52 00:03:54.080 --> 00:03:58.669 us to do. That's the magic of social media is. We know that, 53 00:03:58.789 --> 00:04:01.590 outside of watching your TV, where ESPN was born and made its name, 54 00:04:01.949 --> 00:04:06.870 you're now getting your content from so many other avenues, whether it's Snapchat, 55 00:04:08.150 --> 00:04:12.219 instagram, facebook, Tick Tock, Youtube, and we want to make 56 00:04:12.259 --> 00:04:16.259 sure that we're extending ourselves into those spaces. So instead of trying to always 57 00:04:16.379 --> 00:04:23.779 drive fans to maybe our home product, which is our TV programs and networks, 58 00:04:23.819 --> 00:04:27.290 because that's what's driving the most revenue for us, we want to make 59 00:04:27.329 --> 00:04:30.730 sure that we're taking our product and actually moving it to you and to where 60 00:04:30.769 --> 00:04:32.410 you are. We want to meet you on Instagram, we want to meet 61 00:04:32.449 --> 00:04:35.209 you on twitter, we want to meet you on Youtube, on ticktock. 62 00:04:36.009 --> 00:04:42.759 We want to extend and be in the space natively with you, so that 63 00:04:42.879 --> 00:04:46.759 we're kind of walking around in the same area versus asking you to come meet 64 00:04:46.800 --> 00:04:51.990 us where we are on TV or on espncom and in those other spaces that 65 00:04:53.110 --> 00:04:57.509 we've kind of created and are maybe most helpful for us, and we're expecting 66 00:04:57.629 --> 00:05:00.949 that if we meet you where you're at, then ultimately you're going to come 67 00:05:01.069 --> 00:05:08.579 back to our home platforms and remember espn for what it is on TV and 68 00:05:08.660 --> 00:05:12.779 what it is online. It's digital presence. Yeah, absolutely. I feel 69 00:05:12.779 --> 00:05:15.860 like we've kind of gotten lost a little bit in the last ten years of 70 00:05:15.019 --> 00:05:19.500 marketing. You know, the whole shift to inbound in content marketing was supposed 71 00:05:19.500 --> 00:05:24.730 to be to deliver value so that you attract people, but I see a 72 00:05:24.810 --> 00:05:28.850 lot of folks kind of missing the mark. They're kind of taking the opposite 73 00:05:28.889 --> 00:05:33.329 mentality of what you're unpacking their tyler in. Okay, we're putting out content 74 00:05:33.410 --> 00:05:36.639 where people are but it's really just a hook in the water. We do 75 00:05:36.959 --> 00:05:42.399 we just want to get them hooked and trick them or get them in any 76 00:05:42.439 --> 00:05:46.000 means, by any means necessary. Back to assets that we own, whether 77 00:05:46.120 --> 00:05:50.550 that's your TV programming or, for a lot of bb brands, that's their 78 00:05:50.670 --> 00:05:55.470 home page, and we forget this idea of meeting them where they are. 79 00:05:56.029 --> 00:06:00.870 It's a little bit slower play right you're you're meeting them where they are and 80 00:06:00.029 --> 00:06:03.230 not just directly trying to get them back to an asset that you own, 81 00:06:03.540 --> 00:06:09.300 but just delivering value and doing it consistently. And so it is maybe the 82 00:06:09.339 --> 00:06:14.220 lesson there for beb marketers to not always be thinking about what's that called to 83 00:06:14.300 --> 00:06:17.569 action. Every piece of content we put on out on social needs to be 84 00:06:17.689 --> 00:06:21.689 measured based on how much traffic it drives back to an asset that we own. 85 00:06:23.089 --> 00:06:26.290 Yeah, so I like that frame of reference and it because I think 86 00:06:26.329 --> 00:06:30.569 all businesses are going to have that intention and, ultimately, that goal. 87 00:06:30.170 --> 00:06:34.600 But fans are smart enough to know. Anyone who's following a social media account 88 00:06:34.600 --> 00:06:38.279 or listening to this is going to be smart enough to know when they're being 89 00:06:38.399 --> 00:06:42.279 marketed to most of the time and when they're being asked to do something or 90 00:06:42.319 --> 00:06:46.800 asked to to execute a behavior most of the time. And so it's okay 91 00:06:46.920 --> 00:06:48.750 to have those goals in mind and to like know that there are going to 92 00:06:48.790 --> 00:06:51.550 be spots where that you need to pick, where you need to like push 93 00:06:51.670 --> 00:06:55.589 those things, but I think you have to deliver value and meet them where 94 00:06:55.589 --> 00:06:59.629 they're at before you get to the point where they're ready to meet you where 95 00:06:59.629 --> 00:07:02.699 you're at. So it's kind of like a reciprocal exchange where I'm giving value, 96 00:07:02.740 --> 00:07:05.180 I'm giving value, I'm giving value. Oh Yeah, here's this thing. 97 00:07:05.500 --> 00:07:09.500 You know, ESPN does it all the time. We have a ESPN 98 00:07:09.579 --> 00:07:13.060 plus is here. So we're going to give you this snippet of content or 99 00:07:13.139 --> 00:07:17.490 we're going to give you this piece of valuable entertainment that you're consuming or that 100 00:07:17.610 --> 00:07:21.970 you like, and then maybe we'll ask you one out of x number of 101 00:07:23.050 --> 00:07:27.209 times to kind of convert or to look for more and to meet us. 102 00:07:27.209 --> 00:07:30.720 Yeah, absolutely. I mean I've seen that with the advertisements and the the 103 00:07:30.800 --> 00:07:34.879 snippets that you guys have shared from ESPN plus, from Peyton's places right, 104 00:07:35.120 --> 00:07:39.079 and I got to see some of it. Wasn't just like Oh, just 105 00:07:39.199 --> 00:07:42.279 completely tease the content and you know, if you want to see anything, 106 00:07:42.879 --> 00:07:45.829 sign up and this is the cost and here's where you go to sign up. 107 00:07:46.189 --> 00:07:48.069 Actually releasing some of that. I mean it goes back to what you 108 00:07:48.189 --> 00:07:51.470 know. Gary V has always talked about so many people go for the right 109 00:07:51.550 --> 00:07:55.550 hook way too early. There's a time for the right hook, but you've 110 00:07:55.550 --> 00:07:58.699 got a jab a lot before you do that. Give, give, give, 111 00:07:58.899 --> 00:08:03.699 before you ask. So I just completely align with that sentiment, Tyler, 112 00:08:03.699 --> 00:08:05.899 and I know our entire team at sweet fish does. Let's take it 113 00:08:05.980 --> 00:08:09.100 from there and talk about the next thing that I know is important to you 114 00:08:09.139 --> 00:08:15.129 guys, and that's this aspect of storytelling. So I think anyone following any 115 00:08:15.290 --> 00:08:18.689 social accounts or brands from ESPN is going to pick up on this pretty easily 116 00:08:18.769 --> 00:08:24.129 that you guys have moved a long time ago away from just hey, here's 117 00:08:24.129 --> 00:08:26.839 a highlight and here's who won and here's the box score. But tell us 118 00:08:26.839 --> 00:08:31.160 a little bit about how that's evolved. You've been at ESPN for a while, 119 00:08:31.160 --> 00:08:33.759 as we talked about what's kind of the the state and your take on 120 00:08:33.960 --> 00:08:39.720 storytelling as it relates to your social media strategies at ESPN. Yeah, a 121 00:08:41.080 --> 00:08:46.909 storytelling is, you know, a cornerstone of ESPN's content and has been from 122 00:08:46.950 --> 00:08:48.870 the time that the company was started in one thousand nine hundred and seventy nine. 123 00:08:50.070 --> 00:08:52.870 But it's evolving, like you said, every day and it's evolving every 124 00:08:52.909 --> 00:09:00.100 year for these different platforms. Social media is a very short form platform where 125 00:09:00.139 --> 00:09:03.220 all these different APPS are asking you to tell stories in different ways and at 126 00:09:03.299 --> 00:09:07.700 different lengths than what we're used to, which might be a five minute feature 127 00:09:07.779 --> 00:09:09.490 on TV or a three minute feature on TV. It's like no, we 128 00:09:09.610 --> 00:09:13.809 have about ten to fifteen seconds to get your attention, sometimes less than that. 129 00:09:13.330 --> 00:09:16.809 So you can tell stories with the video, you can tell stories with 130 00:09:18.370 --> 00:09:20.929 your copy, which is how you're teeing up the post, and it's just 131 00:09:22.490 --> 00:09:26.000 a very, very important part of everything that we're doing because we know that 132 00:09:26.159 --> 00:09:31.000 how we tell the story is going to compel, is going to make people 133 00:09:31.000 --> 00:09:35.159 feel like the way that you frame the content is going to make people feel 134 00:09:35.600 --> 00:09:39.309 what they're going to feel about it and that's what they'll remember. So one 135 00:09:39.389 --> 00:09:45.309 example of storytelling is to two days ago, the grandson of Red Sox legend, 136 00:09:45.710 --> 00:09:48.029 call you Stromski, who played for the Red Sox and was like beloved 137 00:09:48.110 --> 00:09:52.470 in the city. His grandson was playing his first game at Fenway Park, 138 00:09:52.509 --> 00:09:56.779 which is the Boston Red Sox home park, and we told we teaed up 139 00:09:56.860 --> 00:10:01.179 this video of Mikeyastremski, his grandson, hitting a home run in his first 140 00:10:01.179 --> 00:10:03.820 game at Fenway Park, and we could have said Mikey Stromski is, you 141 00:10:03.940 --> 00:10:07.690 know, this is what he is. He's the grandson of probably strong ski 142 00:10:07.769 --> 00:10:09.370 and he hit this home run, but we hadn't. We wanted to make 143 00:10:09.409 --> 00:10:13.169 it make you feel. We want to make it hit home. I want 144 00:10:13.210 --> 00:10:16.730 to say this is awesome, this is incredible. Mikey Stromski, grandson of 145 00:10:16.809 --> 00:10:20.480 Ledge, of Red Sox legend, call you Stromski, like hits a home 146 00:10:20.519 --> 00:10:24.440 run and his first game at Fenway Park and we have an Emoji in there 147 00:10:24.480 --> 00:10:28.799 or something that's like shows that, like, this is a human thing, 148 00:10:28.000 --> 00:10:31.320 this is a human story that we're telling, and time and again we see 149 00:10:31.480 --> 00:10:37.470 that human stories outperformed sports stories like a hundred percent of the time. Our 150 00:10:37.509 --> 00:10:41.789 highest performing content of the year is almost always a human story. More than 151 00:10:41.830 --> 00:10:46.509 it's a sports highlight of Lebron dunking, it's a highlight of a kid at 152 00:10:46.509 --> 00:10:50.740 a baseball game, like giving his foul ball to another kid. It's a 153 00:10:50.019 --> 00:10:56.379 video of a special Olympian, like lifting a weight that he's been that he 154 00:10:56.500 --> 00:11:00.220 was previously unable to get, an UN celebrating that those are the stories that 155 00:11:00.340 --> 00:11:03.259 cut through and that resonate the most. Yeah, I love that, I 156 00:11:03.419 --> 00:11:05.809 think. You know, what I pull out of that for BB marketing is 157 00:11:07.049 --> 00:11:11.250 remember that even though it's be to be, it's Htah, it's still human 158 00:11:11.289 --> 00:11:13.970 to human. They are still humans within the four walls of the organizations that 159 00:11:15.049 --> 00:11:18.879 we're marketing to, you know, like we talked about here on our htah 160 00:11:18.000 --> 00:11:22.919 series on bb growth, and so thinking about, okay, we're talking to 161 00:11:24.000 --> 00:11:28.840 marketers or we're talking to lawyers or we're talking to people in healthcare. What 162 00:11:28.000 --> 00:11:33.470 else is going on in their lives and how can we highlight the stories of 163 00:11:33.710 --> 00:11:37.710 the actitioners in the space that we're trying to serve, much like you guys 164 00:11:37.750 --> 00:11:39.830 do it well in and around sports. But, like you said, it's 165 00:11:39.830 --> 00:11:45.830 not always on the nose. It's the highlight of Lebron or it's just the 166 00:11:45.909 --> 00:11:50.179 highlight of the home run. It's the backstory. So I think the lesson 167 00:11:50.220 --> 00:11:52.820 there is to take a little bit of time to uncover those because they might 168 00:11:52.860 --> 00:11:56.659 not just hit you right in the face, especially in a be to be 169 00:11:56.820 --> 00:12:00.460 environment. But if you take some time to uncover those and then you put 170 00:12:00.539 --> 00:12:05.090 your storytelling muscles to work on your team. It can just make for some 171 00:12:05.250 --> 00:12:09.370 social content gold. So let's go from there, Tyler, and talk about 172 00:12:09.570 --> 00:12:13.769 the humanizing your brand. We just talked about, you know, humanizing your 173 00:12:13.889 --> 00:12:16.360 stories, connecting with people on a human level. One of the things that 174 00:12:16.480 --> 00:12:22.200 we keep repeating here at sweetish is that people connect with other people more than 175 00:12:22.240 --> 00:12:24.279 they do with logos. So I would love for you to speak to that 176 00:12:24.519 --> 00:12:28.840 from the standpoint of, you know, running social at Espn, and then 177 00:12:28.000 --> 00:12:31.710 you know what bb brands can think about when it comes to this idea of 178 00:12:33.029 --> 00:12:37.549 humanizing the brand and being more human in your marketing. Yeah, so I 179 00:12:37.669 --> 00:12:43.669 think that humanizing the brand does relate to storytelling and does relate to human stories, 180 00:12:43.750 --> 00:12:46.259 like like you are pointing out and like I was talking about, and 181 00:12:46.299 --> 00:12:48.580 I think, and it bans to be space those things, if they are 182 00:12:48.659 --> 00:12:54.299 able to resonate with humans and resonate in a way that that makes you feel, 183 00:12:54.379 --> 00:12:56.659 makes you remember, I think that story still resonates in a and it 184 00:12:56.740 --> 00:13:01.169 be to be environment and it's pointing out needs or it's address saying needs that 185 00:13:01.610 --> 00:13:07.649 that they're having and it's hopefully bringing that brand's approachability clients a client. It's 186 00:13:07.690 --> 00:13:13.120 raising their approachability and making them more of a more desirable of a partner in 187 00:13:13.240 --> 00:13:18.320 that space. And when when we talk about humanizing the brand, like you 188 00:13:18.440 --> 00:13:22.480 said, people more than they connect with logos, we see influencer. That's 189 00:13:22.480 --> 00:13:26.350 why influencers are such a thing, like it's a part of our culture now 190 00:13:26.470 --> 00:13:33.110 because of these social platforms and people being more marketable than brands. Is what 191 00:13:33.470 --> 00:13:37.070 drives up the value of influencers and makes them so prevalent. Today. We 192 00:13:37.190 --> 00:13:41.980 see the engagement, in the amount of fan interaction on their accounts be so 193 00:13:43.100 --> 00:13:46.620 much higher, even within ESPN. You know, like Adrian Wishnowski is like 194 00:13:46.860 --> 00:13:52.820 the lead NBA twitter reporter. He has the most followers of anybody in that 195 00:13:54.059 --> 00:13:58.809 space. He created an instagram accounts like a year and a half ago and 196 00:13:58.970 --> 00:14:03.769 his account grew faster, by far, than any ESPN account did over the 197 00:14:03.850 --> 00:14:07.690 course of that time as he was a human and his engage the level of 198 00:14:07.769 --> 00:14:11.639 engagement of fans on his account, just like is supremely higher than it is 199 00:14:13.080 --> 00:14:16.480 for our NBA on espn account, as a comparison, a point which has, 200 00:14:16.960 --> 00:14:20.679 you know, more followers, but it's it's a brand versus Adrian is 201 00:14:20.000 --> 00:14:26.029 a person and people attached to his ideas and his thoughts and relate to them 202 00:14:26.190 --> 00:14:30.629 more because of that. And so if you're able to turn that into your 203 00:14:31.309 --> 00:14:35.789 your brand strategy or use human language as a brand or treat people, to 204 00:14:35.990 --> 00:14:39.539 your followers, like they're your actual friends or people you might see next week, 205 00:14:39.779 --> 00:14:43.139 that's going to help you more than being a commercial on a TV. 206 00:14:43.620 --> 00:14:46.899 Yeah, and I think taking advantage of the person, not taking advantage of 207 00:14:48.059 --> 00:14:52.450 but leveraging the personalities and the expertise that you have within your walls as a 208 00:14:52.690 --> 00:14:56.090 BB brand. You know, you make a great point there. You Know 209 00:14:56.250 --> 00:15:03.169 Ian Rappaport, Adam Schefter, are other folks, you know, sports personalities 210 00:15:03.370 --> 00:15:07.080 that I've follow more so than I do. You know, NFL twitter handle 211 00:15:07.240 --> 00:15:11.840 or something like that, and so I see that play out in just my 212 00:15:11.080 --> 00:15:16.919 own life as a sports fan myself. So I think that really rings true. 213 00:15:16.519 --> 00:15:20.159 So, I mean I look at those guys and even on a, 214 00:15:20.399 --> 00:15:24.070 you know, a more local level, there are folks who are really active 215 00:15:24.350 --> 00:15:28.029 on social I'm a huge broncos Fan and there are folks there that you know, 216 00:15:28.269 --> 00:15:33.230 it's not a brand account, it's it's someone who's been following the team 217 00:15:33.230 --> 00:15:37.500 very closely, puts out their own insights and analysis, and so when they're 218 00:15:37.539 --> 00:15:39.740 like, oh, hey, we're promoting something, I kind of want to 219 00:15:39.820 --> 00:15:43.539 support them right because I've connected with them on a human level. But I've 220 00:15:43.580 --> 00:15:48.460 connected because for so long they're just delivering value, like they're they're either entertaining 221 00:15:48.580 --> 00:15:52.490 or they're providing insights and analysis that I think are fun and those sorts of 222 00:15:52.529 --> 00:15:56.649 things. So I think as much as we can take that and apply it 223 00:15:56.850 --> 00:16:00.730 to a BDB environment, I think that you can definitely learn something there. 224 00:16:02.090 --> 00:16:04.200 What Tyler, this has been a great conversation. Man, I could talk 225 00:16:04.320 --> 00:16:10.559 sports and Social Media and marketing. It's like perfect try effecta to have just 226 00:16:10.799 --> 00:16:14.279 a long conversation with you, but I want to be conscious of your time. 227 00:16:14.440 --> 00:16:17.840 So as we wrap it up today, if anybody listening to this would 228 00:16:17.840 --> 00:16:19.950 like to ask any follow up questions or just stay connected with you, what's 229 00:16:19.990 --> 00:16:23.269 the best way for them to reach out? Man, Tyler, damage on 230 00:16:23.629 --> 00:16:30.070 Linkedin is is the quickest connection you can also, I do have social media 231 00:16:30.149 --> 00:16:33.419 platforms, which seems fitting, so I'm open to that connection on instagram. 232 00:16:34.059 --> 00:16:37.220 I don't really use twitter, so I would go with instagram or Linkedin as 233 00:16:37.259 --> 00:16:41.940 a starting point and I'll be there. Tyler damage, tyler damage? All 234 00:16:41.940 --> 00:16:45.580 right man. Well, I really appreciate it. Thank you so much for 235 00:16:45.700 --> 00:16:48.370 sharing some knowledge with folks today. Really appreciate you being on the show. 236 00:16:48.850 --> 00:16:56.049 Thank you, Logan. We totally get it. We publish a ton of 237 00:16:56.289 --> 00:16:59.250 content on this podcast and it can be a lot to keep up with. 238 00:16:59.769 --> 00:17:03.919 That's why we've started the B tob growth big three, a no fluff email 239 00:17:03.039 --> 00:17:07.039 that fools down. Our three biggest takeaways from an entire week of episodes. 240 00:17:07.519 --> 00:17:15.359 Sign up today at Sweet Fish Mediacom big three. That sweet PHISH MEDIACOM Big 241 00:17:15.710 --> Three