Transcript
WEBVTT 1 00:00:00.120 --> 00:00:04.519 Want to expand the reach of your content, start a podcast, feature industry 2 00:00:04.639 --> 00:00:08.910 experts on your show and leverage the influence and reach of your guests to grow 3 00:00:08.990 --> 00:00:18.309 your brand. Learn more at sweet fish Mediacom. You're listening to be tob 4 00:00:18.429 --> 00:00:23.260 growth, a daily podcast for B TOB leaders. We've interviewed names you've probably 5 00:00:23.300 --> 00:00:27.059 heard before, like Gary Vander truck and Simon Senek, but you've probably never 6 00:00:27.179 --> 00:00:31.300 heard from the majority of our guests. That's because the bulk of our interviews 7 00:00:31.379 --> 00:00:35.810 aren't with professional speakers and authors. Most of our guests are in the trenches 8 00:00:35.929 --> 00:00:40.609 leading sales and marketing teams. They're implementing strategy, they're experimenting with tactics, 9 00:00:40.929 --> 00:00:45.250 they're building the fastest growing BTB companies in the world. My name is James 10 00:00:45.289 --> 00:00:48.890 Carberry. I'm the founder of sweet fish media, a podcast agency for BB 11 00:00:49.009 --> 00:00:52.320 brands, and I'm also one of the CO hosts of this show. When 12 00:00:52.359 --> 00:00:56.320 we're not interviewing sales and marketing leaders, you'll hear stories from behind the scenes 13 00:00:56.359 --> 00:01:00.039 of our own business. Will share the ups and downs of our journey as 14 00:01:00.079 --> 00:01:04.349 we attempt to take over the world. Just getting well, maybe let's get 15 00:01:04.349 --> 00:01:12.750 into the show. Welcome back to beb growth. I am your host for 16 00:01:12.829 --> 00:01:17.829 today's episode. Nikki ID was sweet fish media. Guys. I've got with 17 00:01:17.950 --> 00:01:22.579 me today Sam Filled Otto, who is head of sales and growth at sales 18 00:01:22.659 --> 00:01:25.299 reply. Sam, how are you doing to day? Thank you, I'm 19 00:01:25.340 --> 00:01:29.459 good. It's great media. I love of that. Love an enthusiastic response 20 00:01:29.459 --> 00:01:33.209 to that question because then knows, sometimes we could go either way. So 21 00:01:33.450 --> 00:01:36.450 glad to hear that you're doing well. Guys. Same is going to be 22 00:01:36.569 --> 00:01:41.810 talking to us today about a growth half that's really helped all the folks that 23 00:01:41.849 --> 00:01:47.760 sales reply out these days and that is using linked in employee change to drive 24 00:01:48.000 --> 00:01:52.040 at tension and I cannot wait to hear those insight sound but before we get 25 00:01:52.040 --> 00:01:53.439 into all of that, I would love it if you would just give us 26 00:01:53.439 --> 00:01:57.920 all a little bit of background on yourself and will you and the folks that 27 00:01:57.000 --> 00:02:00.670 sales reply have been up to these days? Yeah, absolutely so. As 28 00:02:00.670 --> 00:02:04.790 you mentioned, on the head of sales and growth here at sales reply, 29 00:02:05.349 --> 00:02:08.310 we just went through a rebrand from pipe istry over to sales apply. A 30 00:02:08.389 --> 00:02:14.509 lot of companies had heard of pipe histry previously, but we had built a 31 00:02:14.629 --> 00:02:17.419 new platform that we and we really just wanted to align everything on both sides 32 00:02:17.460 --> 00:02:23.020 of the business. So we made the decision to make that rebrand over to 33 00:02:23.099 --> 00:02:29.580 sales reply. So now we're mixed between a beauty sales floment agency and technology 34 00:02:29.699 --> 00:02:35.370 platform, with the end goal of allowing companies to scale rapidly without hiring additional 35 00:02:35.530 --> 00:02:40.009 reps or investing in additional technologies on the sales flom in front. So our 36 00:02:40.050 --> 00:02:46.520 goal is really getting meetings for clients and helping them grow without increasing their headcount, 37 00:02:46.960 --> 00:02:51.000 right, which is what we all want. So so I'm glad that 38 00:02:51.120 --> 00:02:53.240 that you guys are seeing some success and thanks for letting US know exactly what 39 00:02:53.400 --> 00:02:55.719 it is that you guys are are doing for folks out there. It sounds 40 00:02:55.719 --> 00:03:00.310 like it's important work and one of the ways that you guys are advancing that 41 00:03:00.469 --> 00:03:06.150 important work is using linkedin employee changed to drive attention. And so first I'd 42 00:03:06.150 --> 00:03:10.750 like for you to give us a little bit more context around what you guys 43 00:03:12.270 --> 00:03:17.060 went through with the the rebrand and why that was an opportunity to apply this 44 00:03:17.139 --> 00:03:20.979 this growth hack before we get into sort of what exactly that looks like. 45 00:03:21.620 --> 00:03:25.099 Yeah, absolutely. So, when we first came out with the product, 46 00:03:25.259 --> 00:03:30.050 we named a sales reply and we loved the name and we really liked the 47 00:03:30.449 --> 00:03:35.530 idea and how it lined up with our market and what we're trying to achieve. 48 00:03:36.409 --> 00:03:39.490 The part of the problem when you're going through a rebrand is you quickly 49 00:03:40.129 --> 00:03:46.759 come to this dead stop where nobody knows who sales replies. They may have 50 00:03:46.879 --> 00:03:50.439 heard of hype this tree before, and so you have to figure out ways 51 00:03:50.520 --> 00:03:53.439 that you can really get yourself in front of your audience and not let there 52 00:03:53.639 --> 00:03:59.349 be a dip because ultimately, you know, when you're a small business, 53 00:03:59.469 --> 00:04:03.909 especially in a boosttrap like we are, downtimes can be hard times and we're 54 00:04:03.990 --> 00:04:09.310 not trying to see how long lasting impact from that. And so, you 55 00:04:09.389 --> 00:04:13.259 know, one of the ideas that we came up with on the Linkedin Front 56 00:04:14.219 --> 00:04:17.060 was, you know, and I kind of came up with this, I 57 00:04:17.100 --> 00:04:20.100 don't know, it is probably about six months ago or so. I was 58 00:04:20.819 --> 00:04:26.610 making some adjustments to my title on Linkedin and I forgot to change the I 59 00:04:26.769 --> 00:04:29.850 forgot to basically throttle it off so that it wouldn't send an update to my 60 00:04:29.930 --> 00:04:32.410 whole network. And so when I made a, you know, small adjustment 61 00:04:32.569 --> 00:04:38.250 to my title at the company, it pushed out an update to every single 62 00:04:38.329 --> 00:04:41.639 person in my network and, you know, within a couple of hours I 63 00:04:41.759 --> 00:04:45.120 had hundreds of views on my profile. I had a bunch of messages from 64 00:04:45.160 --> 00:04:47.560 people. You know, I had people commenting on the job changed and I 65 00:04:47.600 --> 00:04:51.079 hadn't even changed jobs. I just made a slight adjustment to the title and 66 00:04:51.199 --> 00:04:55.949 I was like, well, this is for what I did here. This 67 00:04:56.389 --> 00:05:00.949 was kind of annoying, but if this could be utilized in a different way, 68 00:05:00.069 --> 00:05:03.029 this could get me in front of a pretty large audience and a very 69 00:05:03.110 --> 00:05:06.660 short amount of time, which on Linkedin is you know, everyone's striving to 70 00:05:06.699 --> 00:05:10.500 do that. It's hard to get in front of your audience with the way 71 00:05:10.500 --> 00:05:13.980 that they're always changing their algorithm around. You can post content, but it's 72 00:05:14.180 --> 00:05:16.699 probably not going to get in front of a huge portion of your network. 73 00:05:17.060 --> 00:05:19.220 By doing this, though, I figured out I could get in front of 74 00:05:19.220 --> 00:05:23.370 a lot larger part of my network and you know, I would get they 75 00:05:23.410 --> 00:05:27.250 would get notifications on their phone for it, it would pop up on their 76 00:05:27.290 --> 00:05:30.290 timeline. You know, when people comment or like it, that would pop 77 00:05:30.329 --> 00:05:33.009 up on other people's timeline. So it seemed like a really good opportunity for 78 00:05:33.009 --> 00:05:40.079 our entire team to use this idea and in order to drive attention to the 79 00:05:40.240 --> 00:05:44.199 brand is self. Yeah, no, I've I know exactly what you're talking 80 00:05:44.279 --> 00:05:46.839 about. I've done that where, you know, it pushes out the update 81 00:05:47.079 --> 00:05:53.870 and then it was one of the most engaged with updates in my history on 82 00:05:54.029 --> 00:05:58.509 linkedin one of my job changes. So those in and of themselves tend to 83 00:05:58.550 --> 00:06:01.430 get engagement. And then when you're talking about sort of falling into that accidentally 84 00:06:01.829 --> 00:06:05.259 with the rebrand, how smart of you to decide like yeah, something we 85 00:06:05.300 --> 00:06:11.060 could capitalize on this. There's something to this. One of the other positive 86 00:06:11.139 --> 00:06:15.620 things that that you talked about this sort of spilling into and with perspect of 87 00:06:15.660 --> 00:06:21.569 the rebrand is the opportunity that gives to align sales and marketing. Talk about 88 00:06:21.569 --> 00:06:27.569 that force. Yeah, absolutely, sales a marketing tend to be on opposite 89 00:06:27.610 --> 00:06:30.490 size of defence a lot of times, but both departments have a lot of 90 00:06:30.529 --> 00:06:34.279 valuable input and so when we went through this rebrand, I'm the head of 91 00:06:34.319 --> 00:06:39.360 sales. Our Se runs a lot of the marketing and so we got together 92 00:06:39.600 --> 00:06:45.079 and put together a couple of documents just really looking at the messaging and positioning 93 00:06:45.439 --> 00:06:48.189 of the company based on, you know, what he thought would be great 94 00:06:48.230 --> 00:06:51.509 positioning from you know, I'm you know, from being a CEO as well 95 00:06:51.589 --> 00:06:58.149 doing all of our marketing, but also from my ends having these conversations day 96 00:06:58.230 --> 00:07:01.379 in and day out with prospects, you know, understanding what's important to the 97 00:07:01.500 --> 00:07:06.379 market and you know what how our value prop can really play a part in 98 00:07:06.459 --> 00:07:12.579 this, and then coming together and working super cohesively so that we can line 99 00:07:12.579 --> 00:07:15.610 up, you know, what the marketing initiatives are going to be with messaging 100 00:07:15.889 --> 00:07:19.529 and positioning from the sale side and and get us so you know, we're 101 00:07:19.610 --> 00:07:26.050 both on the same topic here and we're both both really well aligned with what 102 00:07:26.250 --> 00:07:30.000 our direction is going to be moving forward, without out leaving one or the 103 00:07:30.040 --> 00:07:33.879 other department out, and because there's definitely super valuable and put from both sides. 104 00:07:33.920 --> 00:07:39.439 Yeah, particularly with the fact that the more just by volume right, 105 00:07:39.519 --> 00:07:44.310 the more people that you have involved and on board, especially when we're talking 106 00:07:44.350 --> 00:07:49.110 about how to use that on Linkedin it's work. Traditionally it is marketers who 107 00:07:49.110 --> 00:07:53.910 are doing that, that that push and sort of carrying that banner. When 108 00:07:53.949 --> 00:07:58.029 you involve sales teams in that, I think there is an opportunity there to 109 00:07:58.819 --> 00:08:03.220 to reach even more people and have a shot at at least you having even 110 00:08:03.259 --> 00:08:09.420 more engaging conversations with with the customers and prospect so I think exactly smart way 111 00:08:09.459 --> 00:08:13.769 to think about it. And even just in that conversation. You know, 112 00:08:13.889 --> 00:08:18.810 that was when, you know, we made the I made the push for 113 00:08:18.930 --> 00:08:22.610 our team where we're going to make that update on Linkedin. We weren't a 114 00:08:22.769 --> 00:08:28.079 new company. You know, Pipe Istry is still on my linkedin right now, 115 00:08:28.199 --> 00:08:31.560 is it is with every one of other employees. So we had the 116 00:08:31.600 --> 00:08:35.559 option, you know, we can either change the company name or can create 117 00:08:35.600 --> 00:08:39.360 a whole new position on everybody's Linkedin. Put, you know, brand new 118 00:08:39.480 --> 00:08:43.110 message in that lines up with what marketing and sales has been talking about and 119 00:08:43.230 --> 00:08:48.070 make sure everybody's Linkedin is updated. You know how to correct summary and the 120 00:08:48.110 --> 00:08:52.230 correct branding and messaging on it. And then when you make that update, 121 00:08:52.269 --> 00:08:54.190 it gets pushed out to the network and so all of that work, the 122 00:08:54.740 --> 00:08:58.820 sales and marketing is put in all of a sudden has an audience it wouldn't 123 00:08:58.820 --> 00:09:05.700 have had before by putting a new company in a new title on their imagine 124 00:09:05.740 --> 00:09:09.690 it a spreadsheet filled with rows and rows of your sales enablement assets. You've 125 00:09:09.730 --> 00:09:15.289 devoted two years to organizing this masterpiece, only for it to stop making sense. 126 00:09:15.769 --> 00:09:20.049 This was Chad forbuccoes reality. As the head of sales enablement at glint, 127 00:09:20.169 --> 00:09:24.440 a linkedin company, he's responsible for instilling confidence in his sales reps and 128 00:09:24.600 --> 00:09:28.600 arming them with the information they need to do their jobs. However, when 129 00:09:28.679 --> 00:09:33.120 his glorious spreadsheet became too complex, he realized he needed a new system. 130 00:09:33.759 --> 00:09:37.279 That's when Chad turned to guru. With Guru, the knowledge you need to 131 00:09:37.320 --> 00:09:41.629 do your job finds you. Between Guru's Web interface, slack integration, mobile 132 00:09:41.669 --> 00:09:48.190 APP and browser extension, teams can easily search for verified knowledge without leaving their 133 00:09:48.230 --> 00:09:52.299 workflow. No more siload or staled information. Guru acts as your single source 134 00:09:52.340 --> 00:09:56.259 of truth. For Chad, this meant glent sales reps were left feeling more 135 00:09:56.460 --> 00:10:03.139 confident doing their jobs. See why leading companies like glint, shopify, spotify, 136 00:10:03.539 --> 00:10:07.690 slack and more are using guru for their knowledge management needs. Visit BB 137 00:10:07.929 --> 00:10:15.289 growth dot get gurucom to start your thirty day free trial and discover how knowledge 138 00:10:15.330 --> 00:10:22.399 which management can empower your revenue teams. What I'm interested in now is what 139 00:10:22.720 --> 00:10:28.240 happens with content. What happens with, you know, collateral and case studies 140 00:10:28.279 --> 00:10:33.159 that you guys put work into for the old name, the old brand, 141 00:10:33.519 --> 00:10:37.070 and what does that need to look like moving forward? And then does that 142 00:10:37.190 --> 00:10:41.870 need to look the same for the marketing team and the sales team, for 143 00:10:43.070 --> 00:10:46.990 individual contributors and leadership? How does that all play out? Yeah, so 144 00:10:46.549 --> 00:10:50.980 I'm a big believer the going through a reburn is the perfect time to revamp 145 00:10:52.059 --> 00:10:56.220 everything and not just putting a different logo on it and moving it across, 146 00:10:56.740 --> 00:11:01.580 but really looking at the actual clatteral the contents, you know, the case 147 00:11:01.620 --> 00:11:05.850 studies that your company hasn't seeing. Is this the best that we can do? 148 00:11:05.250 --> 00:11:09.370 And if it's not, this is a great time to make that update. 149 00:11:09.690 --> 00:11:11.730 And because now people are going to be seeing a new company, we 150 00:11:11.850 --> 00:11:16.809 need to put our best foot forward with them. We can't rely on name 151 00:11:16.889 --> 00:11:20.159 recognition from our old company. Is going through and looking at that content and 152 00:11:20.360 --> 00:11:24.919 really making sure that it's not just being updated to reflect the rebrand, but 153 00:11:26.000 --> 00:11:31.039 it's also being updated to reflect kind of this change and organization in this new 154 00:11:31.120 --> 00:11:35.389 direction and this, you know, this growth or in the company. If 155 00:11:35.470 --> 00:11:39.509 your content and your collateral, the case studies they're not growing, they're just 156 00:11:39.950 --> 00:11:43.629 getting a new logo on them. What? What's really the point in that 157 00:11:43.789 --> 00:11:48.899 to be in with right? Yeah, now, for sure is so I 158 00:11:48.059 --> 00:11:52.500 like the way that that's prioritized, in the way that you you talk about 159 00:11:52.620 --> 00:11:56.139 that, because it's important. Other thing that you know, we didn't talk 160 00:11:56.179 --> 00:12:00.379 about it too much in our, you know, offline conversation as far as 161 00:12:00.460 --> 00:12:03.370 what is some of the challenges are to rebranding, but I want to make 162 00:12:03.409 --> 00:12:09.250 sure we get to it. How important is it to keep in mind why 163 00:12:09.129 --> 00:12:15.690 you're doing the rebrand and to communicate that throughout the organization when you're going through 164 00:12:15.840 --> 00:12:20.639 something like this? Yeah, and the rebrands. Some companies take it and 165 00:12:20.679 --> 00:12:24.399 I've seen it happen where they just don't like their name and they want to 166 00:12:24.440 --> 00:12:28.639 change it. That wasn't the case for us because we had created a whole 167 00:12:28.679 --> 00:12:31.909 different platform and a whole different side of the business. We really wanted to 168 00:12:31.950 --> 00:12:35.429 relign that. But looking at you the strategy changes in the business as a 169 00:12:35.509 --> 00:12:39.350 whole and making sure that the rebrand actually plays a part in your future growth 170 00:12:39.509 --> 00:12:43.860 is a business is a really important piece of the rebrand. It's not just 171 00:12:43.980 --> 00:12:50.740 getting a new name, it should be getting a fresh chapter within your industry 172 00:12:50.940 --> 00:12:54.580 and being able to really put forward what you know, what's important to you 173 00:12:54.700 --> 00:12:58.460 now and what's going to be important to you in the future, and make 174 00:12:58.460 --> 00:13:01.850 sure that the branding aligns with that. It's not just a new logo, 175 00:13:03.250 --> 00:13:07.529 it's a new business and you should treat it that way perfect now, I 176 00:13:07.809 --> 00:13:11.009 that's exactly it. That that's the really concise way of helping people, I 177 00:13:11.169 --> 00:13:16.600 think, understand the mindset they need to have going into this, because it's 178 00:13:16.759 --> 00:13:22.679 really challenging. One of the specific challenges that you did mention was SEO. 179 00:13:22.799 --> 00:13:24.519 That's a CONDESSAR and I would have if I were on a team going through 180 00:13:24.799 --> 00:13:30.149 a rebrand right, because you lose all the things that you built with the 181 00:13:30.309 --> 00:13:33.350 old you know, optimization for the old brand. You're kind of starting from 182 00:13:33.509 --> 00:13:37.149 scratch, it would seem. Talk a little bit about what that experience was 183 00:13:37.269 --> 00:13:41.029 like. Yeah, yeah, so, I mean that's always a from a 184 00:13:41.110 --> 00:13:43.860 marketing side and also from a sales side, because you always do want to 185 00:13:43.860 --> 00:13:46.539 have those in bound leads coming in. You don't want to lose that SEO 186 00:13:48.059 --> 00:13:50.860 and by creating a new brands you're going to lose it inherently. For a 187 00:13:50.899 --> 00:13:54.500 little while. So, you know, staying ahead of it is super important. 188 00:13:54.620 --> 00:13:58.850 Investing heavily and Seo right when you make that rebrand or even ahead of 189 00:13:58.929 --> 00:14:03.169 time you can be very, very valuable to you in the long run. 190 00:14:03.610 --> 00:14:07.450 For example, we built up our website prior to the rebrands. We didn't 191 00:14:07.490 --> 00:14:11.960 release it out to anybody, but we were actively going out and getting it 192 00:14:13.080 --> 00:14:16.559 listed on size, putting new content on a you know, really making sure 193 00:14:16.600 --> 00:14:20.759 the messaging was well aligned, and then we went and hired a company to 194 00:14:20.840 --> 00:14:24.669 help us with our sel on that front too, because you know, admittedly, 195 00:14:24.789 --> 00:14:30.070 we're not industry experts on SEO. We do sales development. We're not 196 00:14:30.269 --> 00:14:33.990 working on SEO. So it but it for us is important to make that 197 00:14:33.110 --> 00:14:39.220 investment because that downtime can be crucial and, as I said, is a 198 00:14:39.220 --> 00:14:43.740 boost strap company. We don't have time for big drops and engagement, big 199 00:14:43.779 --> 00:14:48.700 drops and bound so making that investment up front and making sure every you're doing 200 00:14:48.779 --> 00:14:54.090 everything properly leading up to the rebrand to make sure that your Seo's as good 201 00:14:54.129 --> 00:14:58.289 as you can possibly get it is going to pay dividends in the long run. 202 00:14:58.850 --> 00:15:01.610 Yeah, again, I just really love the way that you lay this 203 00:15:01.730 --> 00:15:05.809 out. It's a really good beginning point as far as you know, again, 204 00:15:05.889 --> 00:15:09.960 the mindset you need to have going into a rebrand or if you're considering 205 00:15:11.600 --> 00:15:13.679 this the way that you've talked about it might help some folks figure out whether 206 00:15:13.720 --> 00:15:18.360 or not that's the necessary step for them. So thanks for laying that out 207 00:15:18.399 --> 00:15:22.509 for us. And now that I've successfully picked your brain, Sam, it 208 00:15:22.629 --> 00:15:24.629 is time for you to tell us what you're putting in it. So talk 209 00:15:24.750 --> 00:15:31.509 to us about a learning resource you have engaged with here recently that is informing 210 00:15:31.549 --> 00:15:35.549 your approach, but it's just got you excited these days. Yeah, from 211 00:15:35.590 --> 00:15:39.620 a learning perspective, I've been reading a lot of books and listening to a 212 00:15:39.700 --> 00:15:43.340 lot of podcasts, and actually listen to quite a few years recently. But 213 00:15:43.500 --> 00:15:46.940 one thing that I think is a little different than a lot of people you 214 00:15:48.059 --> 00:15:52.730 probably have talked to you is I've actually been going out and building a lot 215 00:15:52.769 --> 00:15:56.570 of content for the company and in that process I've been trying to talk to 216 00:15:56.690 --> 00:16:00.169 a lot of different leaders, you know, within our space, even going 217 00:16:00.210 --> 00:16:03.169 to some of our competitors and getting them engaged and having them contribute to this 218 00:16:03.320 --> 00:16:07.200 content that we're putting together. And in that process us. You know, 219 00:16:07.240 --> 00:16:10.399 I've been able to get a lot of different paths, like view points on 220 00:16:10.519 --> 00:16:15.200 sales fell and it's really easy to fall into your own little echo chamber and 221 00:16:15.320 --> 00:16:18.710 when everything you're talking is within the company. And so getting those outside perspectives, 222 00:16:18.750 --> 00:16:22.269 you know, talking to even some competitors and getting them involved and packing 223 00:16:22.309 --> 00:16:26.230 their brains on stuff in our industry. And I know a lot of people 224 00:16:26.309 --> 00:16:29.950 say like, well, why would you talk to a competitor? Well, 225 00:16:30.070 --> 00:16:32.789 you know, at the end of the day there's a lot of companies that 226 00:16:32.860 --> 00:16:36.500 do what we do. So, you know, understanding how companies are doing 227 00:16:36.580 --> 00:16:40.779 things differently can it can really value you as a company in your growth and 228 00:16:40.860 --> 00:16:45.220 what you're doing, and also just as an individual, understanding, you know, 229 00:16:45.340 --> 00:16:48.570 what other thought leaders and the industry you're doing and being able to take 230 00:16:48.610 --> 00:16:53.409 up on that and learn, you know, constantly from not just reading books 231 00:16:53.450 --> 00:16:57.450 and listening to podcast but also truly talking to people that are in the trenches 232 00:16:57.490 --> 00:17:03.279 day in and day out in your industry. I absolutely love that answer and 233 00:17:03.360 --> 00:17:07.480 I bet you can guess why. It kind of just describe what I do 234 00:17:07.680 --> 00:17:11.920 for a living and so I know I you're so right. I believe that 235 00:17:11.119 --> 00:17:17.069 people are resources, even people who are competitive in your space, because, 236 00:17:17.109 --> 00:17:19.549 like you said, you those are folks that you can really learn from. 237 00:17:19.589 --> 00:17:23.069 If I go into anything assuming I don't have anything to learn from anybody WHO's 238 00:17:23.069 --> 00:17:26.430 trying to do the same thing as me up, I've already lost. So 239 00:17:26.750 --> 00:17:29.630 I love that answer. Thank you so much for that, and I know 240 00:17:29.750 --> 00:17:33.099 that everybody listening, just like me, has become a fast fan of yours 241 00:17:33.140 --> 00:17:34.500 and they're going to want to know how to keep up with you. So 242 00:17:34.700 --> 00:17:37.380 tell us, Sam tell us how folks can connect with you. Yeah, 243 00:17:37.380 --> 00:17:41.019 absolutely. First off, the best place will probably be linkedin. I'm just 244 00:17:41.220 --> 00:17:47.170 find on Linkedin. It's Linkedin Sam Feld Otto and that's selling. Is F 245 00:17:47.329 --> 00:17:52.210 as and Fox celdotto. A little hard to spell. Little telling there. 246 00:17:52.809 --> 00:17:56.769 Other than that, though, they can any only wants to reach out and 247 00:17:56.329 --> 00:18:00.240 learn a little bit more to can go to the Sales Replycom and if you 248 00:18:00.279 --> 00:18:03.400 book a time on there, I will be the one to talk with you. 249 00:18:03.720 --> 00:18:07.400 So easy way to get in touch. Sweet thank you so much. 250 00:18:07.960 --> 00:18:11.440 There's a lot of other, I think, things we can learn from your 251 00:18:11.680 --> 00:18:15.309 experience with, you know, this rebrand and a lot of other questions. 252 00:18:15.349 --> 00:18:17.589 If that, folks might have. So all that means is that will have 253 00:18:17.670 --> 00:18:22.309 to have you one again, but until then, Sam, thanks again. 254 00:18:22.589 --> 00:18:26.910 I'll for sharing what you've shared today and, you know, just good luck 255 00:18:26.950 --> 00:18:29.740 with everything you guys are doing right now. Thank you so much. Yeah, 256 00:18:29.900 --> 00:18:34.859 no, I appreciate nexting's great talking. Yet we totally get it. 257 00:18:36.220 --> 00:18:38.819 We publish a ton of content on this podcast and it can be a lot 258 00:18:38.980 --> 00:18:42.730 to keep up with. That's why we've started the BB growth, big three 259 00:18:44.170 --> 00:18:48.329 and no fluff email. That boils down our three biggest takeaways from an entire 260 00:18:48.490 --> 00:18:52.930 week of episodes. Sign up today at Sweet Phish Mediacom Big Three. That 261 00:18:53.089 --> 00:18:56.240 sweet fish Mediacom Big Three
