Transcript
WEBVTT 1 00:00:00.080 --> 00:00:04.519 Are you struggling to come up with original content weekend and week out? Start 2 00:00:04.559 --> 00:00:09.189 a podcast, interview your ideal clients, let them talk about what they care 3 00:00:09.230 --> 00:00:14.830 about most and never run out of content ideas again. Learn more at sweetphish 4 00:00:14.910 --> 00:00:23.940 MEDIACOM. You're listening to be tob growth, a daily podcast for B TOB 5 00:00:24.059 --> 00:00:28.179 leaders. We've interviewed names you've probably heard before, like Gary Vannerd truck and 6 00:00:28.219 --> 00:00:32.020 Simon Senek, but you've probably never heard from the majority of our guests. 7 00:00:32.659 --> 00:00:37.450 That's because the bulk of our interviews aren't with professional speakers and authors. Most 8 00:00:37.530 --> 00:00:41.570 of our guests are in the trenches leading sales and marketing teams. They're implementing 9 00:00:41.649 --> 00:00:46.649 strategy, they're experimenting with tactics, they're building the fastest growing BB companies in 10 00:00:46.689 --> 00:00:49.969 the world. My name is James Carberry. I'm the founder of sweet fish 11 00:00:50.000 --> 00:00:53.479 media, a podcast agency for BB brands, and I'm also one of the 12 00:00:53.600 --> 00:00:57.840 cohosts of the show. When we're not interviewing sales and marketing leaders, you'll 13 00:00:57.880 --> 00:01:00.560 hear stories from behind the scenes of our own business. Will share the ups 14 00:01:00.600 --> 00:01:04.230 and downs of our journey as we attempt to take over the world. Just 15 00:01:04.430 --> 00:01:15.950 getting well maybe let's get into the show. Welcome back to be tob growth. 16 00:01:15.989 --> 00:01:19.859 I'm Logan lyles with sweet fish media. I'm joined today by Randy Kassar. 17 00:01:19.980 --> 00:01:23.459 He's the senior social media manager over at eight by eight and host of 18 00:01:23.540 --> 00:01:27.420 the communications transformed podcast. Randy, how's it going today? Man, it's 19 00:01:27.459 --> 00:01:30.420 going great. Man, it's Great Day. Happy to be here, lucky 20 00:01:30.459 --> 00:01:34.250 enough to chat with you on your birthday. This will be going live a 21 00:01:34.290 --> 00:01:38.450 little bit after that. But another good day coming up on the calendar Small 22 00:01:38.489 --> 00:01:42.250 Business Saturday. So we're going to be talking about five specific marketing tips for 23 00:01:42.489 --> 00:01:47.280 small businesses as we gear up for Small Business Saturday. Before we get into 24 00:01:47.280 --> 00:01:49.719 those tips, though, I would love for you to share with listeners a 25 00:01:49.760 --> 00:01:53.359 little bit more about yourself and, for those who aren't familiar, what you 26 00:01:53.519 --> 00:01:56.200 in the team at eight by eight or up to these days. Yeah, 27 00:01:56.319 --> 00:02:00.040 thanks. So my name is Randy Casar and based here in sounds a, 28 00:02:00.200 --> 00:02:01.950 California, and I working to come to called a by eight, where a 29 00:02:02.189 --> 00:02:08.430 SASS provider, a voice, video chat contact center and Enterprise Api solutions on 30 00:02:09.150 --> 00:02:15.780 in this really helping businesses of any size with their communications, and so I'm 31 00:02:15.900 --> 00:02:21.419 in roll where I focus a lot on our customers as well as our prospects, 32 00:02:21.539 --> 00:02:25.340 on what's happening from a business communication standpoint, from a from a trending 33 00:02:25.419 --> 00:02:30.729 perspective, and so what I've done is talk to a few experts, people 34 00:02:30.770 --> 00:02:34.129 that I know, as well as some of my some of my contexts refer 35 00:02:34.169 --> 00:02:38.530 to me, and we've got these tips for Small Business Saturday, which is 36 00:02:38.569 --> 00:02:42.650 having on November thirty, and I'm excited to share those with you. Awesome 37 00:02:42.729 --> 00:02:45.120 and well, let's dive right into those. The first, I know, 38 00:02:45.479 --> 00:02:49.400 is one that was shared with you specifically around email marketing. You know, 39 00:02:49.560 --> 00:02:53.800 some people say email is dead. I tend to disagree with that because I'm 40 00:02:53.840 --> 00:02:55.680 in my inbox all day, every day. And why? Now you have 41 00:02:55.840 --> 00:03:00.110 to compete there. There are some things that you can do to leverage the 42 00:03:00.229 --> 00:03:04.310 attention that is still on emails. To tell us a little bit about your 43 00:03:04.310 --> 00:03:07.389 tip when it comes to email for small business. Randy. Yeah, so 44 00:03:07.469 --> 00:03:10.349 my Buddy Lucas over at Ellim, he's a director of marketing communications. I 45 00:03:10.389 --> 00:03:15.340 used to work with him at visa and he really wanted to share a tip 46 00:03:15.419 --> 00:03:20.860 around, although social media marketing is important for small businesses, email marketing. 47 00:03:21.379 --> 00:03:23.139 What he says, is the gift that keeps on giving and should be a 48 00:03:23.219 --> 00:03:29.930 key component for any small businesses marketing efforts. so by capturing an email right 49 00:03:29.969 --> 00:03:32.689 which you go to sign up for a newsletter, you sign up for whether 50 00:03:32.689 --> 00:03:37.370 you purse something, you kind of opt in. That's really where the relationships 51 00:03:37.449 --> 00:03:39.689 start, especially from a digital standpoint, or if you're in store and you 52 00:03:39.729 --> 00:03:44.039 want to sign up as you're checking out to be on the list for discounts 53 00:03:44.080 --> 00:03:49.400 or events that they're happening. He was telling us about he lives over here 54 00:03:49.439 --> 00:03:53.080 in the East Bay, over in this the CENTRANUSCO Bay area, and this 55 00:03:53.280 --> 00:03:55.550 local wine tasting room. He says there's a good job of a learning him 56 00:03:55.669 --> 00:04:00.030 to new releases, especially events and and other promotions. I keep him coming 57 00:04:00.110 --> 00:04:04.870 back and really drives kind of his reason why you go from from that particular 58 00:04:04.949 --> 00:04:09.990 store to another one star. So it's definitely, as he says, a 59 00:04:10.099 --> 00:04:15.780 win win or betty, a wine wine for both so exactly. So we 60 00:04:15.860 --> 00:04:17.779 can throw in a little pun there, but I think that's true and that 61 00:04:18.100 --> 00:04:23.980 email is definitely a almost in a way that handwriting is a lost start. 62 00:04:24.689 --> 00:04:29.290 Email sometimes is often forgotten when you think about social media marketing and just kind 63 00:04:29.290 --> 00:04:31.689 of getting the word out. Yeah, absolutely, we've been actually focused on 64 00:04:31.810 --> 00:04:38.089 this and just growing this show and other podcast looking at how can we capture 65 00:04:38.170 --> 00:04:42.199 emails and how can we use that as a regular engagement tool. It seems 66 00:04:42.240 --> 00:04:46.040 like it's should just be table stakes, but it's almost becoming a little bit 67 00:04:46.079 --> 00:04:48.839 of a lost art as we focus on other channelso coming back to that for 68 00:04:49.079 --> 00:04:53.110 the wine, wine, you know, good dad joke, good pun is 69 00:04:53.230 --> 00:04:57.709 always fair game in my opinion. Rady. Let's talk about the next one. 70 00:04:57.949 --> 00:05:00.269 This is another one where I've seen people say, well, it's dead, 71 00:05:00.310 --> 00:05:04.589 it's already declining. We haven't even touched it yet, and that's influencer 72 00:05:04.670 --> 00:05:09.060 marketing. Tell us a little bit about the tip that you've you've gathered on 73 00:05:09.259 --> 00:05:12.379 this point specifically. First, small business. Saturday, Randy. Sure. 74 00:05:12.420 --> 00:05:15.899 So I talked to some Neil Schaeffer, and he's but in my social media 75 00:05:15.899 --> 00:05:18.180 consultant. It's a speaker and he's coming out of a cool book called the 76 00:05:18.259 --> 00:05:23.810 business of influence, and what he talked to me about is in store marketing, 77 00:05:23.850 --> 00:05:26.810 especially for small business. When you took of Ablestore Marketing, you think 78 00:05:26.810 --> 00:05:32.009 of really high budget type of projects. And campaigns. But really what small 79 00:05:32.009 --> 00:05:36.839 business and leverage is search, right. So search within Linkedin, within instagram 80 00:05:36.920 --> 00:05:43.079 or even twitter is a publicly available tool and public data that's out there. 81 00:05:43.639 --> 00:05:46.959 So an easy thing that he says for small businesses that they can do is 82 00:05:46.720 --> 00:05:54.389 look for either people or perhaps a particular target at audience or particular interest that 83 00:05:54.550 --> 00:06:00.110 your business has and reach out to certain people on each of those different networks 84 00:06:00.230 --> 00:06:03.860 and either offer them either a freebee, if you will, to to use 85 00:06:03.939 --> 00:06:09.660 your product or perhaps maybe they can write about your product in a either social 86 00:06:09.699 --> 00:06:14.019 mention or a review that can go up on their blog. So it's really 87 00:06:14.459 --> 00:06:17.259 you know less about kind of that one time offer from inflancer standpoint because, 88 00:06:17.259 --> 00:06:21.209 right, influencers, they love working with businesses. I mean that's what they're 89 00:06:21.610 --> 00:06:25.930 they're trying to make a living on, but they also like the long term 90 00:06:26.009 --> 00:06:29.410 relationships. So now I can they start talking about your business, but they 91 00:06:29.449 --> 00:06:33.439 can become a really valuable user and consumer to give you feedback on how the 92 00:06:33.480 --> 00:06:36.240 product is and kind of what the last trends are from the personas that you're 93 00:06:36.240 --> 00:06:40.079 trying to reach. I love the two things you were saying. They're randy. 94 00:06:40.399 --> 00:06:45.079 One don't think about influencer marketing as this one and done and to you 95 00:06:45.240 --> 00:06:50.310 don't need a huge name and NBA star, a celebrity, a kardashian exhausted 96 00:06:50.470 --> 00:06:55.069 have an influencer marketing campaign. You just need to find the people who have 97 00:06:55.230 --> 00:06:59.189 an audience with the folks that you're trying to reach. Or there's that overlap 98 00:06:59.350 --> 00:07:04.300 between the typical interests of your buyer personas and the interest in the following that 99 00:07:04.459 --> 00:07:08.740 this influencer may have. So let's go from there and talk about something you 100 00:07:08.860 --> 00:07:13.060 mentioned earlier in Google my business. That something that might not even be on 101 00:07:13.860 --> 00:07:17.569 a business leaders or a marketing leaders radar for their small business. Yeah, 102 00:07:17.649 --> 00:07:23.370 so this is a great tool that's essentially free to use. Right and what 103 00:07:23.490 --> 00:07:27.889 Google my business is is that when users are searching for you on Google maps 104 00:07:27.889 --> 00:07:31.759 or Google search, you have an opportunity to claim that, to claim that 105 00:07:31.879 --> 00:07:38.040 search. It appears either within this Google maps search results or within the search 106 00:07:38.079 --> 00:07:42.800 results on the right hand side, and it's a way to not only offer 107 00:07:43.480 --> 00:07:46.149 kind of general information about your business but also an offer. And so I 108 00:07:46.230 --> 00:07:50.069 talked to my my co worker. Actually can't he's a SEO manager here at 109 00:07:50.069 --> 00:07:54.990 a bite and he was saying the behavior of consumers is changing every day as 110 00:07:55.029 --> 00:07:59.980 we use our smartphones and coming ubiquitous. And one of the things that you 111 00:08:00.100 --> 00:08:03.019 mentioned is Google, my business, become the go too for most consumers looking 112 00:08:03.060 --> 00:08:05.980 to find a business location, a phone number or website. So say you're 113 00:08:07.019 --> 00:08:11.220 looking for Phonore of a nail salon, though, or perhaps a phone number 114 00:08:11.259 --> 00:08:15.970 of a car parts store or something like that. That's where you're going to 115 00:08:16.050 --> 00:08:20.129 get the information right, and so business owners now have the flexibility to really 116 00:08:22.129 --> 00:08:26.529 optimize and personalize that business listing within organic search, right. So it's not 117 00:08:26.569 --> 00:08:31.039 a paid search opportunity there, and it's a great way to proactively manage your 118 00:08:31.080 --> 00:08:35.960 listening. So by adding Canada saying, you can add hours of operation, 119 00:08:35.240 --> 00:08:39.919 can actually post your pictures of your business, whether it's the inside or the 120 00:08:39.000 --> 00:08:45.870 outside, or maybe your employees, and you can also make products available as 121 00:08:45.909 --> 00:08:48.029 an offer, so you can do status updates. That's some of that people 122 00:08:48.029 --> 00:08:52.070 will see when they're looking at your listenings across cooled by business. Yeah, 123 00:08:52.230 --> 00:08:56.460 definitely, the more that you can put in there, the more that you're 124 00:08:56.460 --> 00:08:58.179 going to be visible, because you talk about, you know, doing search 125 00:08:58.220 --> 00:09:01.980 quickly from our phones. The other thing is, you know, looking at 126 00:09:03.299 --> 00:09:07.019 the proliferation of smart speakers, you know a lot of folks are using Alexa 127 00:09:07.139 --> 00:09:11.049 to search. A lot of folks like me, are using Google's products from 128 00:09:11.049 --> 00:09:15.929 their assistant to their home or the home. Many, I guess it's many, 129 00:09:16.970 --> 00:09:20.490 rebrand there. But you want to be discoverable on all of those platforms, 130 00:09:20.570 --> 00:09:24.440 including that audio search. And then what do they see? Is there 131 00:09:24.480 --> 00:09:28.960 a lot of information? That makes it easy or it? Do they not 132 00:09:28.080 --> 00:09:31.200 see a lot and then they're on to that next listing. So it really 133 00:09:31.279 --> 00:09:35.480 great advice there. So you're talking about you know there's benefits outside of paid 134 00:09:35.519 --> 00:09:39.909 search, just with your organic visibility with Google my business, but there is 135 00:09:41.070 --> 00:09:45.509 some ways to leverage paid search with Google my business as well. So let's 136 00:09:45.509 --> 00:09:48.070 kind of take it to the next step there, Andy. So it's talking 137 00:09:48.070 --> 00:09:50.549 to my contact George, or a digital third coast or in Chicago, and 138 00:09:52.269 --> 00:09:56.500 he was saying that if you're some local small business and you you should be 139 00:09:56.580 --> 00:09:58.740 looking at the Google my business metrics. So Google my business gives you metrics 140 00:09:58.779 --> 00:10:03.659 in terms of WHO's looking at your profile. How many people I look at 141 00:10:03.659 --> 00:10:05.899 your photos, how many people cliff on clift on your offers. So there's 142 00:10:05.899 --> 00:10:11.970 a lot of great metrics there and it really should be matched up in terms 143 00:10:11.970 --> 00:10:16.570 of Bili a brand with paid media. So what they've seen is substantial jumps 144 00:10:16.649 --> 00:10:20.049 and direct searches and Google my business after running search campaigns and youtube campaigns for 145 00:10:20.169 --> 00:10:24.600 local businesses. So with reporting being flawed due to device switching, discribing on 146 00:10:24.639 --> 00:10:28.279 mobile action, dess up. You can usually make bad calls if you're too 147 00:10:28.320 --> 00:10:33.960 Silod and your dad analysis. So your customers don't experience your brand in silence. 148 00:10:33.080 --> 00:10:37.509 So look at it from a kind of full picture perspective before you determine 149 00:10:37.509 --> 00:10:41.669 the effectiveness of your PPC account. Oh Man, that's that's really good advice. 150 00:10:41.750 --> 00:10:46.509 We were just just had on Rambod with Hawk Sem and one of his 151 00:10:48.230 --> 00:10:52.340 five PPC fails was about that reporting, not looking at the whole picture. 152 00:10:52.500 --> 00:10:56.340 So you bringing it back there just kind of reinforces the importance of that, 153 00:10:56.740 --> 00:11:01.659 especially within this context. Do ranny. For Today's growth story, will be 154 00:11:01.779 --> 00:11:07.210 talking about clear company, a fast growing talent management platform. Clear company was 155 00:11:07.250 --> 00:11:11.809 acquiring a decent number of users, but they weren't happy with their organic traffic 156 00:11:11.850 --> 00:11:18.320 or conversions. Clear Company turned to directive the Bob Search Marketing Agency to help 157 00:11:18.480 --> 00:11:24.200 increase their overall search visibility for core keywords in order to drive more organic traffic 158 00:11:24.480 --> 00:11:31.120 and bottom of the funnel leads. After identifying the core target keyword and analyzing 159 00:11:31.240 --> 00:11:37.190 the first page of Google results, directive executed a content and digital PR strategy 160 00:11:37.470 --> 00:11:41.110 to rank clear company number one on the first page of Google for the high 161 00:11:41.269 --> 00:11:46.870 intent keyword. In just five months, that one piece of content generated twenty 162 00:11:46.950 --> 00:11:52.460 seven demo requests and one thousand nine hundred and two referring domains, and all 163 00:11:52.620 --> 00:11:56.620 time high for clear company. If you're looking for results like this with your 164 00:11:56.659 --> 00:12:01.090 search engine marketing, there's a good chance directive can help. Visit Directive consultingcom 165 00:12:01.409 --> 00:12:05.090 and get a free customized proposal. All right, let's get back to the 166 00:12:05.169 --> 00:12:11.090 show. Your fifth and final tip actually comes from a friend of ours, 167 00:12:11.129 --> 00:12:15.610 mutual friend, Ethan BIA at bombomb right and not surprisingly coming from him, 168 00:12:16.039 --> 00:12:20.879 having sent thousands of videos and the expertise they have in using video for business 169 00:12:22.320 --> 00:12:24.840 over at bombomb would love to hear what you and Ethan we're talking about here. 170 00:12:24.879 --> 00:12:30.990 Recently so he had a great video on Linkedin and it was really about 171 00:12:31.470 --> 00:12:33.509 that from most people when they think of video, they get star Struck. 172 00:12:33.590 --> 00:12:37.470 They the lights are shining on them and they kind of just close right, 173 00:12:37.870 --> 00:12:41.029 their arms are a crossed and they just they don't think that they're the right 174 00:12:41.110 --> 00:12:43.899 person for video. But what Ethan says is that video can be used in 175 00:12:45.259 --> 00:12:48.580 any form right. It doesn't need to be a full on production. So 176 00:12:48.700 --> 00:12:52.940 it's just a simple, simple medium for your message. So anything that you 177 00:12:54.059 --> 00:12:58.299 type up and sand or published can actually be delivered in a simple personal video. 178 00:12:58.690 --> 00:13:01.409 So whether you have it's a simple Webcam, so you have a bac 179 00:13:01.490 --> 00:13:05.529 of pro, or maybe your smartphone, it's really an easy way to communicate 180 00:13:05.610 --> 00:13:09.169 to the people that matter to you and your business, and I think that's 181 00:13:09.330 --> 00:13:11.809 super key. So that video can go in in emails, as we talked 182 00:13:11.809 --> 00:13:16.799 about before, maybe text messages, if you have that type of technology to 183 00:13:16.879 --> 00:13:20.840 reach out your customers, or maybe with social messages. We've seen that linked 184 00:13:20.919 --> 00:13:24.600 in and facebook, the native video on there, is really a way to 185 00:13:24.720 --> 00:13:28.990 keep people on their network and video definitely key to that. And so I 186 00:13:30.110 --> 00:13:37.190 think even is a great suggestion on don't discount video just because you're not the 187 00:13:37.269 --> 00:13:41.460 face for video. It's like it's an easy way record fifteen to thirty seconds 188 00:13:41.500 --> 00:13:46.700 who you are, what your business does, and that can easily be as 189 00:13:46.779 --> 00:13:50.179 a selling point to create those relationships, to bring people into the store, 190 00:13:50.179 --> 00:13:54.299 especially from a digital to kind in store standpoint. Yeah, absolutely. I 191 00:13:54.340 --> 00:13:58.370 mean it goes off of what you were talking about earlier in the third tip 192 00:13:58.409 --> 00:14:01.529 about Google my business and having something there for people to interact with, not 193 00:14:01.649 --> 00:14:05.169 only to answer their questions, but the video it might be to answer their 194 00:14:05.210 --> 00:14:09.919 questions, but it I also, might be simply to humanize your brand right 195 00:14:11.120 --> 00:14:15.679 and give them a face to that logo, to the people behind it, 196 00:14:15.759 --> 00:14:18.720 as you mentioned before, maybe featuring some of your employees, your team members, 197 00:14:18.759 --> 00:14:22.840 let them know what it's going to be like if they step into your 198 00:14:22.879 --> 00:14:26.710 store or if they start engaging with your business, if your B to be 199 00:14:26.870 --> 00:14:30.750 whatever the case might be. So I agree with that. I saw Ethan's 200 00:14:30.750 --> 00:14:33.990 video about Oh, I'm, quote unquote, not a video person, and 201 00:14:33.350 --> 00:14:37.029 if you can get beyond that, how you can realize that the myth that's 202 00:14:37.070 --> 00:14:41.460 there. So he dispelled that really well. I think one of the things 203 00:14:41.500 --> 00:14:46.100 he said is, you know, if you are a kind, thoughtful professional 204 00:14:46.259 --> 00:14:48.659 person in real life, then you can be that on video. It just 205 00:14:48.740 --> 00:14:52.370 takes a little bit of practice to get comfort. Of course there and obviously 206 00:14:52.529 --> 00:14:56.129 that's there, but by not doing it you're definitely leaving a lot on the 207 00:14:56.210 --> 00:15:01.129 table that you could communicate and share your best asset, which is yourself and 208 00:15:01.409 --> 00:15:05.169 your team that you've put together to serve your customers. So I love rounding 209 00:15:05.210 --> 00:15:09.440 it out with that tip and echoing what Ethan shared on Linkedin recently. Randy. 210 00:15:09.840 --> 00:15:13.879 All right, well, Randy, I really appreciate the tips that you 211 00:15:13.919 --> 00:15:18.960 shared today. Some thoughts on not leaving email out of your mix, influencer 212 00:15:20.039 --> 00:15:22.789 marketing for small business, a couple of tips on Google my business, both 213 00:15:22.830 --> 00:15:28.269 organic and search, and thinking about creative ways you can use video, either 214 00:15:28.710 --> 00:15:31.870 within Google my business, with your text engagement platform, with email. A 215 00:15:33.230 --> 00:15:37.179 lot of different ways you can use video outside of you know that one paid 216 00:15:37.220 --> 00:15:41.139 add that you paid twenty Fivezero for to have post produced that one time with 217 00:15:41.259 --> 00:15:45.820 simple personal videos. If people listening to this, Randy, would like to 218 00:15:46.139 --> 00:15:50.090 learn more about eight by eight stay connected with you, subscribe to your podcast. 219 00:15:50.370 --> 00:15:52.330 On the topic of communications, what's the best way for them to find 220 00:15:52.330 --> 00:15:56.570 you guys, or reach out to you personally? Yeah, so we gathered 221 00:15:56.649 --> 00:16:00.690 all these tips on our blog and we have some more related to small business. 222 00:16:00.730 --> 00:16:03.679 So definitely check out our blog at a byecom blog. And then we 223 00:16:03.759 --> 00:16:08.519 also speaking of a video. We have a new product that we just launched 224 00:16:08.600 --> 00:16:14.639 that really focuses around the video meetings experience. So for any small business, 225 00:16:14.960 --> 00:16:18.909 whether entrepreneur or even a large size business, we have a video product that's 226 00:16:18.950 --> 00:16:22.309 for free, that's limitless in terms of minutes and it's something that you can 227 00:16:22.389 --> 00:16:27.269 easily connect with your customers or vendors or prospects. So that is if you 228 00:16:27.350 --> 00:16:30.830 go to our website bycom, you'll see it by video meetings there for you 229 00:16:30.870 --> 00:16:36.100 guys try out. So yeah, I'm really excited to see how small business 230 00:16:36.580 --> 00:16:41.139 Saturday comes about. I will be definitely checking out a couple small businesses of 231 00:16:41.220 --> 00:16:44.899 myself and actually going into the store. There's one that I go to that 232 00:16:45.059 --> 00:16:48.610 has it's more of a home interior decorating store that has a have a Hawaiian 233 00:16:48.649 --> 00:16:51.929 flare to it. So I love that store. And then, of course, 234 00:16:51.970 --> 00:16:56.889 a couple restaurants on that Saturday. So definitely look forward to kind of 235 00:16:56.929 --> 00:16:59.889 hearing what everybody else it's doing on small business Saturday. I love it. 236 00:16:59.970 --> 00:17:02.440 Man, Randy, always great to Ta out with you. Thanks again for 237 00:17:02.600 --> 00:17:03.839 being, I guess, in the share today. Man, he welcome. 238 00:17:03.960 --> 00:17:11.880 Thanks. We totally get it. We publish a ton of content on this 239 00:17:11.960 --> 00:17:15.319 podcast and it can be a lot to keep up with. That's why we've 240 00:17:15.359 --> 00:17:18.990 started the BB growth big three, a no fluff email that boils down our 241 00:17:19.069 --> 00:17:23.789 three biggest takeaways from an entire week of episodes. Sign up today at Sweet 242 00:17:23.789 --> 00:17:30.779 Phish Mediacom Big Three. That sweet fish Mediacom Big Three
