Transcript
WEBVTT 1 00:00:00.320 --> 00:00:04.160 There's a ton of noise out there. So how do you get decision makers 2 00:00:04.240 --> 00:00:09.310 to pay attention to your brand? Start a podcast and invite your ideal clients 3 00:00:09.550 --> 00:00:19.390 to be guests on your show. Learn more at sweetphish MEDIACOM. You're listening 4 00:00:19.429 --> 00:00:24.179 to be tob growth, a daily podcast for B TOB leaders. We've interviewed 5 00:00:24.219 --> 00:00:27.460 names you've probably heard before, like Gary Vanner, truck and Simon Senek, 6 00:00:27.820 --> 00:00:31.940 but you've probably never heard from the majority of our guests. That's because the 7 00:00:32.020 --> 00:00:36.689 bulk of our interviews aren't with professional speakers and authors. Most of our guests 8 00:00:36.689 --> 00:00:41.130 are in the trenches leading sales and marketing teams. They're implementing strategy, they're 9 00:00:41.130 --> 00:00:45.770 experimenting with tactics. They're building the fastest growing be tob companies in the world. 10 00:00:46.409 --> 00:00:49.289 My name is James Carberry. I'm the founder of sweetfish media, a 11 00:00:49.409 --> 00:00:53.000 podcast agency for BB brands, and I'm also one of the CO hosts of 12 00:00:53.079 --> 00:00:57.320 this show. When we're not interviewing sales and marketing leaders, you'll hear stories 13 00:00:57.359 --> 00:01:00.920 from behind the scenes of our own business. Will share the ups and downs 14 00:01:00.960 --> 00:01:04.349 of our journey as we attempt to take over the world. Just getting well, 15 00:01:04.989 --> 00:01:14.510 maybe let's get into the show. Welcome back to be tob growth. 16 00:01:14.590 --> 00:01:18.230 I'm Logan lyles with sweet fish media. I've joined today by Jeff Smith. 17 00:01:18.349 --> 00:01:22.099 He is the chief marketing officer over at centrical. Jeff, how's it going 18 00:01:22.140 --> 00:01:25.340 today, sir? It's doing wonderful. I'm really glad to be here. 19 00:01:25.420 --> 00:01:27.180 Logan, awesome. Jeff, can you give us a little bit of context 20 00:01:27.299 --> 00:01:30.700 on what you guys do at central? Well, just you know who you 21 00:01:30.780 --> 00:01:34.250 guys serve, what you do for a little bit of context for today's conversation. 22 00:01:34.329 --> 00:01:38.810 Yeah, so, centrical is an employee engagement and performance management platform and 23 00:01:40.209 --> 00:01:44.689 really we believe that when employees know what their goals are, what they need 24 00:01:44.730 --> 00:01:48.439 to achieve them and are motivated to do their best work, that's really where 25 00:01:48.480 --> 00:01:53.760 the magic happens. They succeed in the business succeeds. We help companies, 26 00:01:53.879 --> 00:01:59.400 you know, help their employees perform their best, but by combining advanced gamification, 27 00:02:00.519 --> 00:02:05.549 personalized micro learning and real time performance management, and this the combination of 28 00:02:05.629 --> 00:02:10.590 all three of those things that that really enable companies, their managers and their 29 00:02:10.669 --> 00:02:15.389 employees to really do their best work. Yeah, absolutely. I'm kind of 30 00:02:15.430 --> 00:02:20.699 fascinated with the idea of gamification in the ways that it can improve performance in 31 00:02:20.979 --> 00:02:23.379 and a lot of different areas, but that would be a topic for another 32 00:02:23.500 --> 00:02:28.979 episode. We may have to have you back on just to dive deeper into 33 00:02:29.060 --> 00:02:34.490 that. But to transition into today's conversation about the rebranding effort that you guys 34 00:02:34.610 --> 00:02:38.569 just went through, going through the name change and the rebrand from game effective 35 00:02:38.930 --> 00:02:43.050 to Centrical, can you tell us a little bit about the thinking as you 36 00:02:43.129 --> 00:02:46.120 guys went into it? It's not something that you do lightly or you do 37 00:02:46.400 --> 00:02:51.840 often, even compared to a brand refresh, like you were saying, Jeff. 38 00:02:52.039 --> 00:02:53.479 So can you tell us about some of the things that we're in your 39 00:02:53.520 --> 00:02:57.199 mind that just told you, yes, this is the right way to go? 40 00:02:57.319 --> 00:03:00.710 What were some of the questions that you are asking yourself that that prompted 41 00:03:00.750 --> 00:03:04.750 you guys to take the deep dive into a full rebrand? Yeah, so 42 00:03:05.069 --> 00:03:08.710 it's not a decision that you make lightly. When I was, you know, 43 00:03:08.870 --> 00:03:15.060 first starting at a game effective, in fact, I spoke to many 44 00:03:15.139 --> 00:03:20.219 different people during during that process than in my first few months on the on 45 00:03:20.340 --> 00:03:24.939 the job, from investors to clients to employees and whatnot, and they all 46 00:03:25.020 --> 00:03:30.370 said, you know, basically the same same theme, which was, man, 47 00:03:30.530 --> 00:03:35.610 this is a great company. We've got a great technology, as evidence 48 00:03:35.689 --> 00:03:38.009 by all the great things we do for our clients. You've got great clients, 49 00:03:38.490 --> 00:03:42.840 as evidence by the you know, the high retention rates and you know, 50 00:03:43.120 --> 00:03:46.639 and expansion and all that stuff. Man, the the the messaging just 51 00:03:47.199 --> 00:03:52.680 is is not there. It needs to be improved, and so I knew 52 00:03:52.759 --> 00:03:54.830 early on that we were going to have to make make a change and, 53 00:03:55.590 --> 00:04:01.110 you know, at least from a positioning messaging at and definitely a visual identity 54 00:04:01.150 --> 00:04:06.069 perspective, it was at we didn't actually make the decision to Change Our name 55 00:04:06.110 --> 00:04:13.099 until a little bit into the process because as we were going into the messaging 56 00:04:13.180 --> 00:04:16.459 and the positioning and everything else, it was like we just can't, like 57 00:04:16.740 --> 00:04:20.980 say what we want to say with the Nameli game effective, right, because 58 00:04:20.980 --> 00:04:25.810 that's all about Gamification, which is, you know, where we started and 59 00:04:25.930 --> 00:04:29.649 where, you know, we built this great foundation, you know, based 60 00:04:29.730 --> 00:04:34.129 on, you know, applying game mechanics into the workplace environment, but it 61 00:04:34.490 --> 00:04:40.000 really just didn't incorporate everything that we do today. So, in short, 62 00:04:40.120 --> 00:04:43.680 we just outgrew it. Yeah, that makes a ton of sense when when 63 00:04:43.720 --> 00:04:47.079 you're starting to and I think it makes sense. It shows the thought that 64 00:04:47.240 --> 00:04:50.160 you put into it, that you are looking at the messaging in the story 65 00:04:50.279 --> 00:04:54.629 that you wanted to tell before you thought about, you know, changing the 66 00:04:54.709 --> 00:04:57.509 name. I think some folks like, okay, we just we need new 67 00:04:57.550 --> 00:05:00.910 colors, we need a new name. Let's start there and then we'll start 68 00:05:00.949 --> 00:05:03.069 working on the messaging. So I think that's a lesson that I pull away 69 00:05:03.069 --> 00:05:05.750 from what you said there, is that you need to think about what is 70 00:05:05.829 --> 00:05:10.660 the story that you want to tell and then you start working on rebranding, 71 00:05:10.740 --> 00:05:14.220 which you know you've got a start with a name. Much like we help 72 00:05:14.259 --> 00:05:17.339 our customers launched their podcast, the very first thing we work on with them 73 00:05:17.579 --> 00:05:23.250 in their kickoff and branding call is the name of the show. So tell 74 00:05:23.290 --> 00:05:27.569 us a little bit about that first step in the process of getting to the 75 00:05:27.769 --> 00:05:31.050 new name, Jeff. So that was perhaps the most emotional part of this 76 00:05:31.089 --> 00:05:35.519 entire journey. Coming up with a new name for a new company or a 77 00:05:35.680 --> 00:05:40.680 new product is like, you know, naming the new child, right, 78 00:05:40.720 --> 00:05:45.240 a new a new baby. There's excitement, there's anticipation, there's joy, 79 00:05:46.040 --> 00:05:48.959 but when you're renaming an existing brand, and you know we were a six 80 00:05:49.000 --> 00:05:54.389 year old company. At that point it's like renaming your six year old child. 81 00:05:56.110 --> 00:05:59.230 A lot of reservations, there's a lot of second guessing, there's there's 82 00:05:59.230 --> 00:06:03.069 a lot of confusion and concern. And so with that, you know, 83 00:06:03.230 --> 00:06:10.060 we we hired a brand agency who is knowledgeable in our space and then we 84 00:06:10.220 --> 00:06:15.660 fired them because, I mean a little bit we felt like the you know, 85 00:06:15.779 --> 00:06:20.089 the process was a little over overengineered and too regimented. But but equally 86 00:06:20.170 --> 00:06:25.129 because I just don't think we were ready for them and we needed to figure 87 00:06:25.129 --> 00:06:28.610 out some things on our own. So we learned a lot during that, 88 00:06:28.689 --> 00:06:32.839 that initial process, and we kind of struck out on our own and went 89 00:06:32.879 --> 00:06:36.879 about it that way. Yeah, so tell us a little bit about you 90 00:06:36.959 --> 00:06:42.920 know, maybe that that typical process and maybe it's not specific to that brand 91 00:06:43.040 --> 00:06:46.589 agency. You know, you mentioned not quite being ready for them or for 92 00:06:46.709 --> 00:06:50.069 that sort of process without like, you know, necessarily calling out. Well, 93 00:06:50.110 --> 00:06:53.430 they were doing, you know, this that we felt was wrong or 94 00:06:53.470 --> 00:06:59.470 something they're maybe what folks have in mind when it comes to that naming process. 95 00:06:59.629 --> 00:07:01.980 That that maybe you learned or something that surprised you in going through it. 96 00:07:02.699 --> 00:07:09.939 Well, I there's definitely a I think a standard methodology and or an 97 00:07:09.980 --> 00:07:13.339 approach to to rename me, and you can go online and, you know, 98 00:07:13.579 --> 00:07:17.050 see all sorts of different ways of picking names and whether they are acronyms 99 00:07:17.089 --> 00:07:21.089 or whether they are descriptive, you know, etc. Etc. So I 100 00:07:21.329 --> 00:07:27.529 what I think we were not ready for was knowing exactly what we wanted, 101 00:07:27.610 --> 00:07:30.240 right. And so, you know, we would start off with, oh, 102 00:07:30.360 --> 00:07:34.680 let's do the descriptive name and let's do, you know, this this 103 00:07:34.879 --> 00:07:39.040 other approach, and then, of course we would come up with all these 104 00:07:39.199 --> 00:07:43.240 like ridiculous names and and then we're like, wait a minute, that doesn't 105 00:07:43.480 --> 00:07:46.550 work at all. So, yeah, we went through two hundred, you 106 00:07:46.629 --> 00:07:50.389 know plus names during this process and we love names and then woke up the 107 00:07:50.430 --> 00:07:56.550 next morning and hated them and we didn't like some names and then they grew 108 00:07:56.709 --> 00:08:01.019 on us. and honestly, that's the worst approach, right, because you 109 00:08:01.300 --> 00:08:05.579 want your customers and employees and partners, etc. To like get it and 110 00:08:05.740 --> 00:08:09.579 like it right away, right. And so this just went on and on 111 00:08:09.699 --> 00:08:13.769 and on and, you know, we came up with some really ridiculous, 112 00:08:13.250 --> 00:08:18.610 you know names that were, you know, rightfully so, thrown immediately into 113 00:08:18.689 --> 00:08:24.449 the into the trash can and at one point, frankly, I even gave 114 00:08:24.490 --> 00:08:26.879 an ultimatum to the to the management team. You know, if we don't 115 00:08:26.879 --> 00:08:31.480 have a new name by Monday, you know, we're sticking with the one 116 00:08:31.560 --> 00:08:37.000 that we have right. And then that, I think, was the ultimatum 117 00:08:37.080 --> 00:08:41.909 that we needed, because I think there was a lot of, you know, 118 00:08:41.230 --> 00:08:43.669 emotion, right, emotion, getting into it, and I think we 119 00:08:43.830 --> 00:08:50.789 needed that, that focal point to really get us, you know, to 120 00:08:50.950 --> 00:08:56.500 get us to that fash line. And of all the people in the organization 121 00:08:56.539 --> 00:09:03.379 are fo real of me a quick note and said Hey, did did we 122 00:09:03.500 --> 00:09:11.009 consider this name? And it was like the name. It was like and 123 00:09:11.129 --> 00:09:16.929 it was like amazing. Right. Today's gross story is all about search engine 124 00:09:16.970 --> 00:09:22.450 marketing. The company were highlighting is sentinel one. This challenger Cybersecurity brand was 125 00:09:22.529 --> 00:09:26.159 set out to disrupt the endpoint protection space. Their brand was top notch, 126 00:09:26.440 --> 00:09:31.039 their product was innovative, but they were struggling to gain traction online in an 127 00:09:31.120 --> 00:09:37.159 already developed industry. Then they found directive consulting, a Bob Search Marketing Agency. 128 00:09:37.750 --> 00:09:41.590 Within the first quarter of working with directive, Sentinel one was able to 129 00:09:41.669 --> 00:09:46.669 increase their organic traffic by a hundred and twenty eight percent and overall lead volume 130 00:09:48.029 --> 00:09:52.389 by an outstanding two hundred and fifty one percent. I have a hunch that 131 00:09:52.509 --> 00:09:54.580 directive can get these kind of results for you too, so head over to 132 00:09:54.700 --> 00:10:03.019 directive consultingcom and request a totally free custom proposal. That's directive consultingcom. All 133 00:10:03.019 --> 00:10:07.289 right, let's get back to this interview. I think you point out some 134 00:10:07.730 --> 00:10:09.850 good things for folks to keep in mind. You know, one part of 135 00:10:09.929 --> 00:10:13.809 the creative process is going to cut, is going to be coming up with 136 00:10:13.889 --> 00:10:18.490 very bad names and very bad ideas. You know, I heard a podcast 137 00:10:18.529 --> 00:10:24.759 episode about how the daily show how their creative process works and it got us 138 00:10:24.799 --> 00:10:30.200 thinking for our social and our audience growth team here at sweet fish, how 139 00:10:30.320 --> 00:10:35.080 we structure creative meetings, and that was one that I think is good for 140 00:10:35.120 --> 00:10:37.950 us to keep in mind and to you know, some of the best ideas 141 00:10:37.029 --> 00:10:41.509 may come from the unlikeliest of places, maybe your CFO. Maybe that's not 142 00:10:41.549 --> 00:10:45.509 going to be nine times out of ten, but keep your eye out, 143 00:10:46.149 --> 00:10:50.379 keep your ears open for those ideas that may come out of left field. 144 00:10:50.700 --> 00:10:54.500 So getting to the name you mentioned was the most emotional part. As you 145 00:10:54.620 --> 00:10:56.899 and I were chatting offline, Jeff you've mentioned that the next step in the 146 00:10:56.980 --> 00:11:01.259 process is explaining the brand, and this is perhaps the hardest part, right, 147 00:11:01.299 --> 00:11:05.289 right. So, as you said, you know that the name is 148 00:11:05.370 --> 00:11:09.289 emotional and mean. There's lots of opinions. You know, you go crazy 149 00:11:09.330 --> 00:11:13.129 about it and you find one right. Explain the brand is, you know, 150 00:11:13.289 --> 00:11:18.759 putting that into actual practice. It's like coming up with the actual brand 151 00:11:18.840 --> 00:11:24.159 essence and and you know how you want to communicate everything that that stands for. 152 00:11:24.120 --> 00:11:28.919 And so, you know, we ended up coming up with some great 153 00:11:28.960 --> 00:11:35.269 ideas around incorporating or humanizing the this new brand, because that was like really, 154 00:11:35.389 --> 00:11:39.389 really important to me. I didn't want just, you know to change 155 00:11:39.429 --> 00:11:43.950 the colors, that a new logo. I really wanted to you know, 156 00:11:45.429 --> 00:11:50.740 encapsulate the putting the employee at the center of business success, which is kind 157 00:11:50.779 --> 00:11:56.779 of our our tagline. I really wanted that to come to life. So, 158 00:11:56.980 --> 00:12:00.259 along with the brand name, along you know, we created this brand 159 00:12:00.419 --> 00:12:05.330 mark. That the really showed that that purpose, that the value that we 160 00:12:05.610 --> 00:12:09.769 deliver to our customers and we believe in engagement, you know, in influences 161 00:12:09.809 --> 00:12:15.879 learning and then that learning influences performance, which in turn impacts engagement. So 162 00:12:16.000 --> 00:12:22.320 it's just like virtuous circle, and that symbolism and tandem with the centrical name, 163 00:12:22.440 --> 00:12:26.639 you know, really conveys and employee centric platform, one that fosters that 164 00:12:26.840 --> 00:12:35.230 that never ending engagement, that continuous learning and the ongoing improvement and more and 165 00:12:35.629 --> 00:12:39.909 and so our brand mark we started to incorporate this you know, virtuous circle 166 00:12:41.070 --> 00:12:48.659 into it and in the end we created this this mark that look like an 167 00:12:48.740 --> 00:12:52.820 employee. It had three core components, that the head was kind of a 168 00:12:54.419 --> 00:12:58.460 circle with two parts, and then the the the body was, you know, 169 00:12:58.570 --> 00:13:03.850 half of a circle and each part of that, those circles really encapsulated 170 00:13:03.970 --> 00:13:09.049 the three elements that make up are our solution. That the head was made 171 00:13:09.049 --> 00:13:13.000 up of learning and performance. It was kind of a take on that left 172 00:13:13.159 --> 00:13:18.399 brain right brain construct, and then the body and legs were about engagement or 173 00:13:18.519 --> 00:13:24.120 the the heart and emotions that that want experiences when you are kind of in 174 00:13:24.200 --> 00:13:30.309 a game of fied experience. So it turned out to be such a an 175 00:13:30.470 --> 00:13:35.950 awesome, you know coming together of what we stand for and then creating a 176 00:13:35.710 --> 00:13:39.629 brand that personified that. HMM, yeah, I can see how that part 177 00:13:39.750 --> 00:13:43.779 was fun. Tell us a little bit about, you know, the challenging 178 00:13:43.899 --> 00:13:48.740 nature of you know, trying to explain that. I imagine even internally, 179 00:13:48.779 --> 00:13:54.460 it starts there before you ever start with the messaging external for the rebrand and 180 00:13:56.009 --> 00:14:00.730 and explaining the new name and logo and all those sorts of things. Right, 181 00:14:00.769 --> 00:14:05.129 yeah, and that and that's actually very, very key, because the 182 00:14:05.610 --> 00:14:11.480 iterative process and and involving the you know, bringing people along in that process 183 00:14:11.559 --> 00:14:16.320 in the company is so super important. The last thing you want is to 184 00:14:16.600 --> 00:14:20.759 you know, to have all these closed door meetings and stuff and then you 185 00:14:20.879 --> 00:14:26.470 have your taught moment of, you know, at least internally, releasing the 186 00:14:26.870 --> 00:14:31.789 new brand and having everyone go you know. So it's really important to bring 187 00:14:31.950 --> 00:14:37.909 people along in that process and that's the that's where the magic does happen, 188 00:14:37.990 --> 00:14:41.220 because you start doing, you know, quick iterations and and we and we 189 00:14:41.299 --> 00:14:46.779 also invite it, you know, kind of core clients and partners to kind 190 00:14:46.820 --> 00:14:50.700 of help be design partners in the and this along the way. So we 191 00:14:50.779 --> 00:14:52.610 would have touch bass with them to, you know, make sure that we're 192 00:14:52.649 --> 00:14:58.330 on track and something that's just didn't sound, you know to foreign or weird 193 00:14:58.370 --> 00:15:03.450 in their eyes. HMM, yeah, awesome. So now let's get to 194 00:15:03.610 --> 00:15:05.330 the third step in the process. We talked about getting to the name, 195 00:15:05.370 --> 00:15:09.080 we talked about explaining the brand. Now let's talk about where we've kind of 196 00:15:09.120 --> 00:15:13.600 started to Eke into here, Jeff, and that is launching the brand, 197 00:15:13.720 --> 00:15:18.600 the most fun part of the process. Any specific learnings on, you know, 198 00:15:18.720 --> 00:15:22.429 rolling out the new branding or things that maybe you wish you could have 199 00:15:22.470 --> 00:15:26.549 done differently or maybe that you know kind of surprised you in that process of 200 00:15:26.909 --> 00:15:31.149 kind of unveiling and pushing forward and and moving forward with the new brand name 201 00:15:31.389 --> 00:15:35.980 and identity? Yeah, so, as you said, that that is the 202 00:15:35.100 --> 00:15:39.860 most fun part of the process, but it's also a lot of work. 203 00:15:41.700 --> 00:15:43.539 So I mean it's not only, you know, creating, you know, 204 00:15:43.740 --> 00:15:48.620 new things, like we had a we created a all new website, the 205 00:15:48.740 --> 00:15:50.809 new intro video, new, new, new all sorts of things, right, 206 00:15:52.250 --> 00:15:54.330 but it's also, you know, taking everything that you have and and, 207 00:15:54.929 --> 00:15:58.529 you know, updating it. So there was a lot of work and 208 00:15:58.649 --> 00:16:03.169 we did three straight months of of you know, long days and long nights 209 00:16:03.289 --> 00:16:07.080 to in order to get all that done. But at the end of it, 210 00:16:07.200 --> 00:16:12.159 I think one of the biggest things that I did right on this was 211 00:16:12.879 --> 00:16:21.230 putting the employee first, and so we did a week long pre launch internally 212 00:16:21.950 --> 00:16:26.950 with just the employees to kind of bring them along and get them up to 213 00:16:27.029 --> 00:16:30.470 speed, because, after all, they're going to be the the ambassador's right, 214 00:16:30.549 --> 00:16:34.379 the brand ambassadors, and we wanted them to, you know, not 215 00:16:34.580 --> 00:16:40.419 only understand it, but love it and embrace it and become the best ambassadors 216 00:16:40.539 --> 00:16:42.779 that they that they could. So that was, I think, one of 217 00:16:42.820 --> 00:16:47.059 the biggest, you know, things that I did right during this what, 218 00:16:47.210 --> 00:16:51.769 this whole whole process? Yeah, absolutely, I love what you're saying. 219 00:16:51.809 --> 00:16:56.009 They're Jeff, because it makes so much sense to make sure that everybody is 220 00:16:56.129 --> 00:16:59.850 on the same page. You know, also earlier than that, make sure 221 00:16:59.850 --> 00:17:03.399 you don't kind of get that internal leak, because that's the last thing you 222 00:17:03.440 --> 00:17:07.079 want to do is turn externally and get that sort of reaction. Any final 223 00:17:07.319 --> 00:17:11.559 parting words for folks on this this idea in the process of going through a 224 00:17:11.720 --> 00:17:15.630 rebrand? Any words of advice for folks who are either thinking about this, 225 00:17:15.789 --> 00:17:18.910 maybe they're in the throes of it, maybe they're, you know, up 226 00:17:18.950 --> 00:17:23.309 all night trying to come up with a new brand name, and maybe they 227 00:17:23.390 --> 00:17:29.150 just searched and found this episode of the podcast. Any any words of a 228 00:17:29.349 --> 00:17:33.220 comfort or encouragement that you've got for folks out there. Yeah, absolutely, 229 00:17:33.259 --> 00:17:38.220 and I touched on this earlier. Methodology serves a very useful purpose, but 230 00:17:38.299 --> 00:17:44.259 if it becomes too controlling, it clearly creates more problems than it solves. 231 00:17:44.930 --> 00:17:48.650 So you got to build the with the expectation that you will change your mind 232 00:17:48.730 --> 00:17:52.730 on some things and just know that that's okay. The other big thing is 233 00:17:53.410 --> 00:17:57.410 you know, won't keep emotions out of it. You know, quantitative input 234 00:17:57.490 --> 00:18:03.039 is really important to the process, but a brand, particularly a brand name, 235 00:18:03.359 --> 00:18:07.079 is the ethos of your company. It's not cold and personal, it's 236 00:18:07.079 --> 00:18:11.960 not ones and Zeros and stuff, and you really do need to rely on 237 00:18:11.079 --> 00:18:15.109 your gut for, you know, part of the process. Yeah, absolutely, 238 00:18:15.109 --> 00:18:18.470 I think those are two really good pieces of advice, Jeff. Well, 239 00:18:18.549 --> 00:18:23.309 this has been a really fun conversation. I encourage people to check out. 240 00:18:23.349 --> 00:18:27.220 They can see the new brand identity on on your website and kind of 241 00:18:27.259 --> 00:18:32.500 see where where you guys got to through this process. If anybody's wanting to 242 00:18:32.579 --> 00:18:34.700 learn more about you guys or reach out to you, it's stay connected, 243 00:18:34.740 --> 00:18:38.740 Jeff. What's the best way for them to reach out or stay connected with 244 00:18:38.900 --> 00:18:42.529 you and the team over at Centercol so definitely you can reach out to me 245 00:18:42.609 --> 00:18:47.690 on Linkedin, because that's where I will that's where I will see you, 246 00:18:47.769 --> 00:18:51.609 I'm sure Nice. All right. Well, Jeff, this has been a 247 00:18:51.769 --> 00:18:53.569 great conversation. Thank you so much for being a guest on the show and 248 00:18:53.970 --> 00:19:00.799 thanks Logan. We totally get it. We publish a ton of content on 249 00:19:00.920 --> 00:19:03.160 this podcast and it can be a lot to keep up with. That's why 250 00:19:03.240 --> 00:19:07.839 we've started the BOB growth big three, a no fluff email that boils down 251 00:19:08.000 --> 00:19:12.589 our three biggest takeaways from an entire week of episodes. Sign up today at 252 00:19:12.670 --> 00:19:19.029 Sweet Fish Mediacom big three. That sweet PHISH MEDIACOM big three.
