1316: How to Identify and Amplify Your Unique Story as a Thought Leader w/ Chris Watson

WEBVTT 1 00:00:05.240 --> 00:00:08.589 Welcome back to be tob growth. I'm Dan Sanchez with sweet fish media, 2 00:00:08.750 --> 00:00:12.669 and today we're joining with Chris Watson, who is the voice of the sales 3 00:00:12.710 --> 00:00:17.030 rebellion, and I've been mixing up my intro question. So, Chris, 4 00:00:17.829 --> 00:00:22.620 what would you pick for a super power and why? Is this? Like 5 00:00:23.059 --> 00:00:28.699 super power, real superpower, or super power like Marvel Comic Superpower? LIKE 6 00:00:28.780 --> 00:00:32.539 MARVEL COMIC SUPERPOWER? Oh yeah, that's easy then. I think what I 7 00:00:32.659 --> 00:00:37.009 would pick is I would pick time travel. Time travel. Yeah, time 8 00:00:37.130 --> 00:00:40.929 travel. It's always been you know. So it's funny because we you know, 9 00:00:40.969 --> 00:00:43.289 when I was a high school soccer coach, this was the question we 10 00:00:43.369 --> 00:00:46.369 used to ask to get to know athletes better. We had a round table 11 00:00:46.409 --> 00:00:49.450 about twenty crazy questions and this was one of them, and it always for 12 00:00:49.530 --> 00:00:54.039 me, was either teleportation or time travel. It was one of those two. 13 00:00:54.439 --> 00:00:58.320 But I have to say I enjoy the journey too much for teleportation. 14 00:00:58.679 --> 00:01:00.119 I think you get a lot on the road, in the road trip right, 15 00:01:00.200 --> 00:01:03.600 you get a lot in the air on the way of the destination. 16 00:01:03.079 --> 00:01:07.310 So for me, be time travel. I'd be interested to go and spend 17 00:01:07.349 --> 00:01:10.150 some time with people from the s or the S or whatever might be. 18 00:01:10.670 --> 00:01:12.790 I know time travel man. We didn't know how powerful was until we all 19 00:01:12.790 --> 00:01:15.750 watch Dr Strange and realized Oh, actually, like, if you can go 20 00:01:15.829 --> 00:01:19.700 back in time, you can change a lot right, doesn't matter how it's 21 00:01:19.700 --> 00:01:23.700 wrong. The other superpowers are. That's a fantastic cancer. Today we're going 22 00:01:23.739 --> 00:01:27.060 to be talking about how do identify, in amplify your unique voice as a 23 00:01:27.140 --> 00:01:32.620 thought leader. Actually bumped into Chris on Linkedin and we were talking about how 24 00:01:32.700 --> 00:01:34.730 to tell a personal story and I was like, you know, I struggle 25 00:01:34.810 --> 00:01:38.049 with this. Chris, like, I'm a marketer. I like to I 26 00:01:38.209 --> 00:01:42.170 like the fact that I I'm a generalist, but a good generalist, a 27 00:01:42.250 --> 00:01:48.000 generalist that James sometimes calls a specialist, just in lots of different areas, 28 00:01:48.959 --> 00:01:53.040 because I like dabbling and learning and all the different disciplines and executing them pretty 29 00:01:53.159 --> 00:01:56.640 pretty well. And I was like that's that's my unique thing. That's what 30 00:01:56.799 --> 00:01:57.920 most people tell me, and Chris is like, yeah, I met a 31 00:01:59.000 --> 00:02:01.430 lot of those guys. That's not that unique. I'm like, okay, 32 00:02:01.790 --> 00:02:05.950 that's cool. I mean I'd kind of known that. I'm like telling your 33 00:02:05.989 --> 00:02:10.310 unique story and just being you. It's it's like a platitude that like thought 34 00:02:10.349 --> 00:02:15.939 leader experts give people to just go and help them, but it's not really 35 00:02:15.979 --> 00:02:20.620 helpful at all. And I know that telling a unique story is an important 36 00:02:20.659 --> 00:02:23.580 part of a brand, even not just for a company, but for a 37 00:02:23.659 --> 00:02:28.819 unique for an individual trying to lead people with their thoughts and their ideas and 38 00:02:28.939 --> 00:02:32.490 unless, I guess you could still lead somebody with some unique contributions publishing regular 39 00:02:32.530 --> 00:02:36.409 content, but I find it goes a lot farther and resonates with people a 40 00:02:36.530 --> 00:02:39.449 lot more if they understand the why, why are you doing this? What's 41 00:02:39.490 --> 00:02:43.569 the story? What's your backstory? They can relate to it. It's so 42 00:02:43.689 --> 00:02:46.800 powerful. But, Chris, I've been talking a while now and I'd love 43 00:02:46.840 --> 00:02:51.840 to hear your thoughts on first like why? Why is a story important to 44 00:02:52.159 --> 00:02:54.520 being a thought leader? It's a big question. Here's how I would put 45 00:02:54.520 --> 00:03:00.830 it. I would really just say we don't understand the magnitude of stories because 46 00:03:00.949 --> 00:03:05.990 we live our life by stories. In fact, our brain consumes information through 47 00:03:06.110 --> 00:03:09.669 stories and if it is if it isn't told in the story, we manufacture 48 00:03:09.710 --> 00:03:13.900 a story in our head of how x is going to play out. If 49 00:03:13.939 --> 00:03:19.300 you think about anybody that is an industry leader in anything. They are thinking 50 00:03:19.340 --> 00:03:23.419 about the story. In fact, speaking of marketing, I had a youtube 51 00:03:23.460 --> 00:03:29.330 ad that came across last night and it was a McDonald's commercial and it rolled 52 00:03:29.409 --> 00:03:32.090 through and they said so I thought was really interesting. They said, whether 53 00:03:32.169 --> 00:03:37.849 you're ordering online or this will be the first time you eat our sandwich without 54 00:03:37.889 --> 00:03:43.759 your pajamas on, and I thought that is such a brilliant story because they're 55 00:03:43.800 --> 00:03:46.719 not saying, Hey, everyone has to get it online. They're saying there's 56 00:03:46.719 --> 00:03:49.919 going to be some areas that are open and they told a micro story in 57 00:03:50.000 --> 00:03:52.199 there that you thought, you know what, the right, I'm going to 58 00:03:52.280 --> 00:03:53.879 take the Pajama Pants off and I'm actually going to get into a store because 59 00:03:53.879 --> 00:03:58.990 I haven't been there before. That's just a really micro story of marketing right 60 00:03:59.069 --> 00:04:02.270 there. But I believe that we interact in stories, you and I, 61 00:04:02.629 --> 00:04:08.469 before we hit record. You and I just connected just minute ago through stories. 62 00:04:08.909 --> 00:04:10.500 I said, yeah, I wish I would have got a degree in 63 00:04:10.580 --> 00:04:12.219 x and you said, yeah, me too, I wish I'd have got 64 00:04:12.259 --> 00:04:14.939 a degree in x, and we talked about why. We talked about what 65 00:04:14.979 --> 00:04:16.420 I made us feel like. We talked about both getting our MBA's and we 66 00:04:16.500 --> 00:04:19.699 talked about those kind of things and we connected on a level that now there's 67 00:04:19.740 --> 00:04:23.860 been trust built. Well, you know well as well as I do that 68 00:04:23.899 --> 00:04:27.089 if you want growth in your organization, you have to build trust. You 69 00:04:27.170 --> 00:04:30.649 have to build its throne of your brand through your brand strategy. Well, 70 00:04:30.689 --> 00:04:34.810 the way that we build trust is by telling the narrative through our website, 71 00:04:34.850 --> 00:04:39.959 telling the narrative through the content, through the podcast, through the stories we 72 00:04:40.120 --> 00:04:44.959 tell. We tell the narrative that resonates with the end customer and make so 73 00:04:45.000 --> 00:04:48.079 much sense. How you've almost often take explaining marketing, or at least when 74 00:04:48.079 --> 00:04:51.759 I taught to enter Level Marketing Class A couple years ago, I'd always come 75 00:04:51.800 --> 00:04:55.790 back to the dating analogy because it just works so well. You like, 76 00:04:55.870 --> 00:04:58.829 you don't just walk up to someone random and proposed to but that's what marketers 77 00:04:58.870 --> 00:05:00.870 tried to do all the time. Right, you gotta, you know, 78 00:05:00.949 --> 00:05:04.870 make a good first impression, get their number and then really you're exchanging a 79 00:05:04.910 --> 00:05:08.860 lot of stories as you get to know them. Right, they want to 80 00:05:08.939 --> 00:05:11.220 know who you are and the only way they're going to do that is to 81 00:05:11.300 --> 00:05:15.139 hear your story. And then rest goes over time and the only way we 82 00:05:15.180 --> 00:05:17.980 share our stories through vulnerability. So back to your dating and analogy, the 83 00:05:18.100 --> 00:05:21.490 way that the relationship goes from level two to three or two to six, 84 00:05:23.250 --> 00:05:26.529 is the type of stories that we're sharing, because the more vulnerable, the 85 00:05:26.610 --> 00:05:30.290 more raw those stories become. Well, now we're trying to like resonate and 86 00:05:30.410 --> 00:05:33.649 say, Oh, did they reciprocate? Because if they did it, they're 87 00:05:33.649 --> 00:05:38.759 almost saying I'm not ready to go to level five. So the reciprocation piece, 88 00:05:38.759 --> 00:05:42.199 I think it's really important. So as people identifying they want to, 89 00:05:42.439 --> 00:05:45.000 they're starting to think, what does it take to become a thought leader? 90 00:05:45.199 --> 00:05:49.189 What does it take to help me be vulnerable? It's not a simple, 91 00:05:49.709 --> 00:05:53.589 simple thing to do. I've sat down myself with a pad and pen and 92 00:05:53.670 --> 00:05:56.069 try to think, like I don't know what is my story? I don't 93 00:05:56.069 --> 00:05:59.110 want to tell the whole story because that's just going to be boring. Movies 94 00:05:59.149 --> 00:06:00.509 don't tell the whole story. They skip over to the fun parts, right 95 00:06:00.509 --> 00:06:03.500 and the exciting parts, and that's what makes in it an interesting narrative. 96 00:06:03.540 --> 00:06:08.500 Even if you dig back into Netflix story, it's if they told the whole 97 00:06:08.500 --> 00:06:10.819 story, would take a whole book to explain it. I know I read 98 00:06:10.819 --> 00:06:14.459 the book, but the Little Tag, the little short story they put up 99 00:06:14.579 --> 00:06:18.050 made a huge difference of him going to rent a movie and blockbuster and having 100 00:06:18.089 --> 00:06:21.329 to spend way too much in late fees and the idea for Netflix was born 101 00:06:21.329 --> 00:06:26.170 when really the real story was like way more complicated than that and convoluted and 102 00:06:26.250 --> 00:06:29.410 it kind of started here and it more and then that experience was in there. 103 00:06:29.930 --> 00:06:33.160 But storytelling is a lot about the editing of the story right. But 104 00:06:33.319 --> 00:06:39.240 then what are steps someone can take to like identify the right elements of it 105 00:06:39.439 --> 00:06:43.519 to try to not tell a wrong story? It's a true story, but 106 00:06:43.600 --> 00:06:46.750 it's the story that you can give that's going to resonate the most. Yeah, 107 00:06:46.790 --> 00:06:50.430 so this is the most powerful question that probably you'll ask and you may 108 00:06:50.430 --> 00:06:53.389 have some more, but I would say this is most powerful, and here's 109 00:06:53.430 --> 00:06:56.629 why. Is that I want you to imagine a diamond and you put a 110 00:06:56.670 --> 00:06:59.670 diamond in the middle of the room. Well, it's not that the room 111 00:06:59.750 --> 00:07:02.699 changes, it's that whatever perspective you're looking at the diamond, the reflections just 112 00:07:02.819 --> 00:07:08.180 a little bit different. You're tracking with me? Yep. So if we 113 00:07:08.379 --> 00:07:13.819 took Dan's story and we put that into a room, we can find twenty 114 00:07:13.899 --> 00:07:17.649 five different prisms or perspectives of that story. So it's no different than an 115 00:07:17.649 --> 00:07:23.569 organization of what they're doing in the problem most organizations is they find the story 116 00:07:23.649 --> 00:07:27.569 that resonates and they say we're sticking with this. Well, the problem with 117 00:07:27.769 --> 00:07:32.279 that is is that there's nuances even within that story, and those nuances is 118 00:07:32.360 --> 00:07:36.439 really maybe how you capture a new revenue stream or how you capture an audience 119 00:07:36.480 --> 00:07:40.759 that you haven't ever captured before. And it's not that you're changing the entire 120 00:07:40.800 --> 00:07:43.800 story. It's nothing you're manipulating it, you're just looking at it from a 121 00:07:43.839 --> 00:07:46.550 different perspective. So I'll give you a perfect example. So if you look 122 00:07:46.589 --> 00:07:49.269 at kind of pieces of your story, you said, I went to what 123 00:07:49.389 --> 00:07:51.670 lot? Let's just do an exercise. I think it's great. So our 124 00:07:51.670 --> 00:07:55.790 lights are broken up, our lives are broken up into three stories. They're 125 00:07:55.829 --> 00:08:00.100 broken up into our past story, our present story and our future story. 126 00:08:00.500 --> 00:08:03.180 So I want you to imagine with me that the that we're on a road 127 00:08:03.259 --> 00:08:05.939 together, we're driving down and we're in a car and when you look around 128 00:08:05.939 --> 00:08:09.459 in the car, the cars your present story. And so you may be 129 00:08:09.540 --> 00:08:11.420 upset you don't have leather interior. Upset you're not in a tesla. You're 130 00:08:11.420 --> 00:08:15.810 upset the AC doesn't really run very well. Will you spend too much time 131 00:08:15.889 --> 00:08:18.930 looking in the rearview mirror at like what where we came from? You're probably 132 00:08:18.970 --> 00:08:22.689 going to get in a wreck. You'll miss some signs that are really important. 133 00:08:22.730 --> 00:08:24.290 You're going to miss the turn you know, you may have an obstacle 134 00:08:24.329 --> 00:08:26.600 come in the road that you swear them and you miss. But if you're 135 00:08:26.600 --> 00:08:31.879 so focused on the future and where that destination is, well, the unfortunate 136 00:08:31.920 --> 00:08:35.039 part is you're going to miss all those same things as well. Remember, 137 00:08:35.120 --> 00:08:37.080 headlights only shoot out about five to twelve feet in front of us. Why? 138 00:08:37.519 --> 00:08:41.309 Because in our present story we have to be concerned with the next best 139 00:08:41.350 --> 00:08:45.909 step, the next five or six feet in front of us, next step, 140 00:08:46.029 --> 00:08:48.990 next step, next to like three or four steps ahead. Now we 141 00:08:48.070 --> 00:08:50.990 sit there and we complain about the car the entire time. The unfortunate thing 142 00:08:52.029 --> 00:08:54.509 is by the time we get to our destination, we're really upset that the 143 00:08:54.669 --> 00:08:58.220 present steps that we took probably didn't get us to the destination we wanted to. 144 00:08:58.860 --> 00:09:01.340 So I will ask you, I'm just going to ask you three or 145 00:09:01.340 --> 00:09:03.940 four high level questions. It's what I would tell people that our thought leaders 146 00:09:03.980 --> 00:09:09.340 want to be a thought leader ask themselves. First thing is what is the 147 00:09:09.500 --> 00:09:13.570 one word or phrase that the five to seven people closest to you would say 148 00:09:13.610 --> 00:09:18.529 about you? One Word or phrase? Gosh, I feel like even as 149 00:09:18.610 --> 00:09:22.570 people have been writing me like recommendations or different things like that, they usually 150 00:09:22.610 --> 00:09:24.879 represent me like, oh Dan's a really strategic marketer. is usually kind of 151 00:09:24.879 --> 00:09:28.960 like the phrase people will give. Strategies usually thrown in there. It's just 152 00:09:30.519 --> 00:09:35.240 part of my personality type and I tj Andy Graham five like strategies. I'm 153 00:09:35.279 --> 00:09:39.590 a thinker. Is that what your mom would say? You're a thinker. 154 00:09:39.629 --> 00:09:43.950 Yes, okay, thinker, Great. Tell me the most difficult moment you've 155 00:09:43.950 --> 00:09:50.429 had to overcome in the last ten years. Most difficult moment? There was 156 00:09:50.470 --> 00:09:56.820 a moment eight years ago. My is newly married, had just left a 157 00:09:58.019 --> 00:10:03.580 job working for a large nonprofit to go join another nonprofit wherese actually raising money 158 00:10:03.700 --> 00:10:07.129 to be a part of this nonprofit. Had A new baby. We were 159 00:10:07.210 --> 00:10:11.370 losing money faster than we were getting money. Things were not going things went 160 00:10:11.529 --> 00:10:15.889 poorly at the last nonprofit. I left just because I had to get out 161 00:10:15.929 --> 00:10:20.169 of there was a sinking ship. They went bankrupt afterwards and I joined this 162 00:10:20.250 --> 00:10:22.799 new nonprofit where I'm not making enough money and things are not going well. 163 00:10:22.879 --> 00:10:28.039 I don't have a college degree. I have almost just enough experience to break 164 00:10:28.080 --> 00:10:31.879 in as a digital marketer into some places, but not quite enough. I 165 00:10:31.639 --> 00:10:35.870 have a new baby, my wife is sick and things are not going well 166 00:10:35.909 --> 00:10:41.509 at this current nonprofit and I'm looking for a new job. Probably the hardest 167 00:10:41.549 --> 00:10:46.110 moment of my life. It was. It was. That's the hardest thing 168 00:10:46.110 --> 00:10:48.669 I've had to overcome. You want me to share like how it was overcome? 169 00:10:48.710 --> 00:10:52.019 Yeah, sure, that'd be great, fantastic. Honestly, I feel 170 00:10:52.139 --> 00:10:58.019 like I went and hustled. Of course, I went and started asking people 171 00:10:58.179 --> 00:11:01.019 for does anyone know of jobs here's kind of like what I'm looking for. 172 00:11:01.299 --> 00:11:03.529 I got some recommendations, I did some interviews, but at the end of 173 00:11:03.570 --> 00:11:09.610 the day it was just unique timing that while I was trying to hustle and 174 00:11:09.730 --> 00:11:11.610 not getting a lot of traction, my wife was had to leave the state 175 00:11:11.690 --> 00:11:15.690 to go get some medical intention and I was stuck with this baby by myself, 176 00:11:16.450 --> 00:11:20.799 renting a room. I got a linkedin message out of nowhere from a 177 00:11:20.840 --> 00:11:22.840 guy who I greatly admired. I'd want to join his company before, but 178 00:11:22.960 --> 00:11:26.000 because he was the chairman of the Board of the not last nonprofit I'd worked 179 00:11:26.039 --> 00:11:28.799 for, those a huge conflict of interest and even though I sent out like 180 00:11:30.480 --> 00:11:33.669 kind of like let him know without saying it directly, I didn't even know 181 00:11:33.710 --> 00:11:35.549 if he would like to remember me. And then he messages me after not 182 00:11:35.669 --> 00:11:39.309 talking to me for ten months and says, Hey, man, don't know 183 00:11:39.350 --> 00:11:41.669 what you're up to these days, but but thinking about you and would love 184 00:11:41.789 --> 00:11:45.669 to know if you want to join my team. I'm just sitting there staring 185 00:11:45.710 --> 00:11:50.059 at that message and just like mind blown. Literally my wife and I had, 186 00:11:50.179 --> 00:11:54.299 as a joke a year before, had played that stupid, like elementary 187 00:11:54.340 --> 00:11:58.259 school game mash ever seeing that story. Yeah, and you know, you 188 00:11:58.379 --> 00:12:01.090 write down how manshion, apartment, Shack House, you know, like where 189 00:12:01.090 --> 00:12:05.129 you're going to live in some dream, dream, some dreams, and then 190 00:12:05.169 --> 00:12:07.850 you like randomly cross them out to have a random situation, which is kind 191 00:12:07.850 --> 00:12:15.210 of a fun game like elementary school lawyers play. We played that just for 192 00:12:15.409 --> 00:12:18.720 fun and working at his company was one of them. And in the game, 193 00:12:18.759 --> 00:12:20.840 of course, I circled that. I'm like, oh, wouldn't that 194 00:12:20.879 --> 00:12:24.600 be cool to come work for that guy's company? And there he was messaging 195 00:12:24.679 --> 00:12:28.279 me. So naturally I drove all the way down from Kansas City to Fayetteville, 196 00:12:28.279 --> 00:12:31.950 Arkansas to meet with him and ended up being good fit. Hired me 197 00:12:31.350 --> 00:12:35.750 and made the biggest difference in my life because while he was a marketing rock 198 00:12:35.830 --> 00:12:39.830 star and I grabbed onto his coat tails and followed him and his next start 199 00:12:39.830 --> 00:12:45.379 up for a while. Amazing. So tell me a time when everyone counted 200 00:12:45.419 --> 00:12:50.539 Dan out but you still rose to the top. It's probably not long after 201 00:12:50.580 --> 00:12:54.740 I got hired there. That startup was sold to a large marketing startup where 202 00:12:54.980 --> 00:12:58.370 they really wanted me to fit into a box. They're like, you can 203 00:12:58.409 --> 00:13:03.409 be a designer or you can be a marketing strategist. You can not be 204 00:13:03.570 --> 00:13:09.490 both here, and I was like, but I like doing both. Or 205 00:13:09.570 --> 00:13:11.970 you can be a technologist. Those are like the three routes to go and 206 00:13:11.009 --> 00:13:15.639 I didn't like either of them. I of naturally I picked one, but 207 00:13:15.840 --> 00:13:18.080 there they were not they were just not a fan of trying to integrate those 208 00:13:18.120 --> 00:13:22.440 many things, that many things. They're very narrow. They and I will 209 00:13:22.480 --> 00:13:26.360 say they treated me really well. I can't there's nothing they did wrong. 210 00:13:26.519 --> 00:13:28.149 That's a lot of people would have done that in a lot of such situations. 211 00:13:28.750 --> 00:13:33.269 ended up believing to come take marketing director job in the last after that 212 00:13:33.429 --> 00:13:39.470 company, and I was a marketing department of one, and in that situation 213 00:13:39.789 --> 00:13:43.659 it worked really well. They needed all three of the skill sets, tech, 214 00:13:43.820 --> 00:13:46.700 marketing and and design, and I was able to implement it in a 215 00:13:46.740 --> 00:13:52.100 way that tripled the size of that university, which was just phenomenal. Now 216 00:13:52.139 --> 00:13:54.299 I don't have enough time for all three, but at that particular time it 217 00:13:54.460 --> 00:14:01.490 was perfect for that company, for that that college. And so tell me 218 00:14:03.330 --> 00:14:07.769 two more questions. So tell me where is your identity place? What is 219 00:14:07.970 --> 00:14:11.200 the what is the the kind of thing in your life, whether it be 220 00:14:13.039 --> 00:14:16.840 your family, your job, religion, money like tell me where is that 221 00:14:16.919 --> 00:14:24.039 identity for you place right now? Identities definitely found in my religion as as 222 00:14:24.080 --> 00:14:28.269 a Christian. I think of myself this is kind of an interest. It 223 00:14:28.309 --> 00:14:31.110 almost sounds selfish, but I don't know, it works as I think of 224 00:14:31.190 --> 00:14:35.190 my gut self as like God's favorite one. I think everyone's his favorite one, 225 00:14:35.309 --> 00:14:37.980 right, but it's still different. When I think about it uniquely, 226 00:14:39.019 --> 00:14:41.700 like no, like, like he really loves me. He really loves me, 227 00:14:43.539 --> 00:14:46.659 otherwise he wouldn't have rescued me from so many different situations that I had 228 00:14:46.740 --> 00:14:48.899 no control in. I don't know, and that's like that's the one thing 229 00:14:48.940 --> 00:14:52.330 no one could take away from me. So that's like the core of who 230 00:14:52.370 --> 00:14:58.210 I am is I'm loved, loved by God. What is what's the perfect 231 00:14:58.210 --> 00:15:03.330 day look like? It's seventy five years old. At Seventy Five, I'm 232 00:15:03.370 --> 00:15:07.009 still definitely working. I love Gary V's mentality. He's like, I think 233 00:15:07.049 --> 00:15:09.200 the most productive decade of my life will be like my S. I'm like, 234 00:15:09.320 --> 00:15:13.159 come on, yes, I don't want to just sit back and do 235 00:15:13.320 --> 00:15:16.399 nothing, like maybe I don't work a full eight hour day, maybe I'm 236 00:15:16.399 --> 00:15:18.799 only work in six hours. With those six hours are going to be super 237 00:15:18.879 --> 00:15:24.190 productive somehow, and I imagine it'll be a combination of just leadership and thinking 238 00:15:24.509 --> 00:15:28.669 like people. I'll be leading and guiding with my thoughts more. Maybe I 239 00:15:28.710 --> 00:15:31.429 don't have enough energy or enough text savviness to kind of go and implement things, 240 00:15:31.549 --> 00:15:35.820 but a lifetime of experience I'll be able to lead and guide more of 241 00:15:35.940 --> 00:15:41.980 like in a sage role helping younger guys and women find their way navigate tough 242 00:15:41.059 --> 00:15:43.860 situations. And I don't know in what context or what situation, and I 243 00:15:43.899 --> 00:15:48.059 hope I'm still making content and putting it online or whatever the hecks available. 244 00:15:48.220 --> 00:15:52.730 Then says a long way from now. Yeah, it's brilliant. So the 245 00:15:52.850 --> 00:15:54.570 thing I would challenge you to do after you get off the podcast is see 246 00:15:56.730 --> 00:16:00.049 how granular you can get in that story. So to give you a little 247 00:16:00.049 --> 00:16:03.559 idea of mine, I wake up in the morning at seventy five to a 248 00:16:03.639 --> 00:16:07.320 bunch of grandkids screaming downstairs for pancakes. I slip out of bed, I 249 00:16:07.440 --> 00:16:11.360 walk downstairs and when I get there I tell my expresso machine I need two 250 00:16:11.399 --> 00:16:15.600 shots of Espresso. It makes those for me. I asked the kids, 251 00:16:15.639 --> 00:16:18.669 do you want blueberry? Do you want chocolate? Now I have a machine 252 00:16:18.710 --> 00:16:21.429 that'll make the pancakes for me, but GRANDPA didn't. Do you know? 253 00:16:21.470 --> 00:16:23.629 GRANDPA does it better than the machine. So we make the pancakes. I 254 00:16:23.750 --> 00:16:26.350 tell the kids quiet down, we eat the pancakes together, I drink the 255 00:16:26.350 --> 00:16:30.470 express we have a great time. Then we make pancakes for grandma. We 256 00:16:30.549 --> 00:16:33.740 take them upstairs, we give them to grandma. So like I get really 257 00:16:33.980 --> 00:16:36.659 granular and then I go on my golf cart and then I go play around 258 00:16:36.659 --> 00:16:38.539 a golf and then I'm listening to a podcast and the blah, Blah Blah. 259 00:16:38.580 --> 00:16:44.899 So the more granular you can get in that perfect day. Now you 260 00:16:45.019 --> 00:16:48.809 have the future story. Now we have your past story, which, if 261 00:16:48.809 --> 00:16:52.450 you look at your past story, the common theme over and over, if 262 00:16:52.490 --> 00:16:56.450 I can interject, would be that there was probably a lot of times you 263 00:16:56.570 --> 00:17:00.690 felt counted out. There was a lot of times there's a lot of transition 264 00:17:00.809 --> 00:17:03.879 in your life. You ask yourself, am I good enough for that company? 265 00:17:03.160 --> 00:17:07.240 You looked at the degrees as an important factor, you got them and 266 00:17:07.279 --> 00:17:08.759 then you probably realize, you know what, I really didn't need these. 267 00:17:08.799 --> 00:17:14.240 Dan was Dan the entire time. The issue is is that now in your 268 00:17:14.279 --> 00:17:17.750 present story, you're really floating through to say what is my thing, what 269 00:17:17.990 --> 00:17:21.190 is my niche? You love be, to be growth, and you look 270 00:17:21.190 --> 00:17:23.430 at your comments and the way they interact with people. You love people, 271 00:17:23.589 --> 00:17:27.789 you love interacting with people, you love helping people, you love the fact 272 00:17:29.269 --> 00:17:32.380 that people have taken a risk on you. And then you have performed at 273 00:17:32.380 --> 00:17:36.460 a high level in all of these different factors. The issue I think is 274 00:17:36.579 --> 00:17:38.940 is that you're trying to figure out what is my present story, who am 275 00:17:38.980 --> 00:17:42.740 I? What is my superpower based upon everything that I have gone through? 276 00:17:45.450 --> 00:17:48.130 As we begin to kind of piece those together, then we can start to 277 00:17:48.170 --> 00:17:52.289 figure out, okay, what is the thing I'm going to own to help 278 00:17:52.329 --> 00:17:55.170 me get to the perfect day? And then what is the next step that 279 00:17:55.250 --> 00:17:56.809 I need to take next? First step, second step, third step. 280 00:17:57.289 --> 00:18:00.400 Some of those steps are saying no. In your case, I bet if 281 00:18:00.400 --> 00:18:04.119 we spent three days doing coaching, it would be you saying no to a 282 00:18:04.200 --> 00:18:07.599 lot of things, because I would guess that you say yes to a lot 283 00:18:07.640 --> 00:18:11.119 of things because you're capable of a lot of things. But if we were 284 00:18:11.200 --> 00:18:15.190 to ask some really high level, deep questions to try and figure out, 285 00:18:15.269 --> 00:18:18.509 well, what a really is your what is your thing? What is Dan's 286 00:18:18.589 --> 00:18:22.190 thing? Because if you listen to the way you spoke, there were some 287 00:18:22.349 --> 00:18:26.180 things you spoke very passionately about, there were some things you kind of spoke 288 00:18:26.259 --> 00:18:30.420 passionately about and then there's some things you were like yeah, I can leave 289 00:18:30.460 --> 00:18:33.099 it. So if we can start to navigate those emotions to figure it out, 290 00:18:33.460 --> 00:18:37.940 there's four stories. The first story is the story we tell ourselves. 291 00:18:37.980 --> 00:18:41.339 It's the most powerful story that we absolutely have. It's no different than in 292 00:18:41.380 --> 00:18:45.329 an organization. For somebody out there running an organization, you should ask yourself 293 00:18:45.690 --> 00:18:48.690 internally, what are all the people's what is the story of our organization eternally? 294 00:18:49.009 --> 00:18:52.930 What are the employees saying? What are our customers saying? What are 295 00:18:52.970 --> 00:18:56.680 our CEO saying? Is there a trickled down? Is there a leading up? 296 00:18:56.079 --> 00:19:00.200 What are Middle Manager saying? Because they have a lot of power to 297 00:19:00.279 --> 00:19:03.119 be able to influence people. Unfortunately, you don't get a lot of power 298 00:19:03.160 --> 00:19:07.559 to to innovate, to actually lead, to develop. That's why they're called 299 00:19:07.559 --> 00:19:11.230 managers when they should be called developers. First Story. Second Story, what's 300 00:19:11.269 --> 00:19:15.950 the story our sphere is telling? Our sphere can be other leaders, our 301 00:19:15.990 --> 00:19:18.269 sphere can be the five to seven people that are around us. That story 302 00:19:18.390 --> 00:19:22.069 that we hear here's what we typically do. We tell ourselves a story, 303 00:19:22.349 --> 00:19:26.099 we go look for affirmation or in some cases, people like you and I 304 00:19:26.259 --> 00:19:30.900 probably would tell ourselves a story and then we go to our group and say 305 00:19:30.940 --> 00:19:33.140 this is what I'm thinking. Give me some feedbacks, some real honest feedback. 306 00:19:33.460 --> 00:19:37.339 I can already tell that about you. You want them to almost disprove 307 00:19:37.420 --> 00:19:40.609 that story. You want them to challenge you on that story. So you 308 00:19:40.690 --> 00:19:42.210 can either say, Nope, this is my stance, I feel even better 309 00:19:42.210 --> 00:19:45.609 about it that we talked, or, you know what, I need to 310 00:19:45.690 --> 00:19:49.009 think about those four variables. The third story is the frequency we tune into. 311 00:19:49.529 --> 00:19:52.799 The podcast we listen to, like yourself, the books we read, 312 00:19:53.599 --> 00:19:57.200 the blogs we read, the politics were involved in, the twitter, the 313 00:19:57.319 --> 00:20:00.640 social media, the Mo movies, etc. Etc. Those are frequencies that 314 00:20:00.680 --> 00:20:04.880 we tune into. You talked about Gary v You bring Gary v You pour 315 00:20:06.000 --> 00:20:08.670 Gary V in because he's a marketing leader and that's something you want to hear. 316 00:20:10.109 --> 00:20:11.789 You may not do everything that he does, but I guarantee your more 317 00:20:11.829 --> 00:20:15.349 empathetic, because he talks about empathy all the time. I guarantee that you're 318 00:20:15.349 --> 00:20:18.549 saying, I'm going to work to one, seventy and eighty ninety. You're 319 00:20:18.549 --> 00:20:21.309 like, let's go. He fires you up. That's what Gary likes to 320 00:20:21.349 --> 00:20:23.380 do. So we all have a frequency that we tune into and either we 321 00:20:23.460 --> 00:20:29.019 typically tune into frequencies that affirm our behavior, a firm the story that we're 322 00:20:29.019 --> 00:20:32.819 telling ourselves. Number four, what story are we telling Oh, now we're 323 00:20:32.819 --> 00:20:37.009 talking about brand strategy. Now we're talking about marketing, because here's what happens. 324 00:20:37.250 --> 00:20:41.410 Tony Robins says, we're Tony Robins says, where our focus goes, 325 00:20:41.809 --> 00:20:47.650 our energy flows. We're going to focus on that story that we're telling ourselves. 326 00:20:48.450 --> 00:20:52.599 So I don't care if you're out there listening and you're responsible for building 327 00:20:52.720 --> 00:20:56.599 brand, you're a thought leader in marketing. I don't care what you think 328 00:20:56.640 --> 00:20:59.480 your brand strategy is. I don't care what how much time and ever you 329 00:20:59.519 --> 00:21:04.430 put into your greatest marketing campaign. If your people internally are involved in that 330 00:21:04.589 --> 00:21:08.789 brand strategy and aren't living that out when they are in sales, aren't living 331 00:21:08.829 --> 00:21:11.990 that out when they're in HR, aren't living that out when they're being sold, 332 00:21:12.630 --> 00:21:17.990 the unfortunate thing is your brand doesn't matter because those people that you end 333 00:21:18.029 --> 00:21:21.980 up bringing into as a customer are probably going to fall away, they're not 334 00:21:21.980 --> 00:21:26.299 going to be retained because you can't follow through on the brand strategy that you 335 00:21:26.500 --> 00:21:30.059 created because the story that's being told internally there's conflict, there's a rub, 336 00:21:30.180 --> 00:21:33.529 there's a challenge. So if I was talking to Dan and Dan was one 337 00:21:33.529 --> 00:21:37.410 of my one of my students or we were, I was a mentor or 338 00:21:37.490 --> 00:21:41.809 something that nature. I would ask Dan the questions of Dan, what are 339 00:21:41.849 --> 00:21:45.930 those four stories for your life right now? And we would always start on 340 00:21:45.970 --> 00:21:48.000 the story that you tell yourself. And so when we talked right off the 341 00:21:48.039 --> 00:21:51.720 bat, I already know some of what the story you tell yourself. I'm 342 00:21:51.720 --> 00:21:53.720 a generalist, I have a lot of these degrees. I do this as 343 00:21:53.839 --> 00:21:56.960 in this, but I just don't know quite what that superpower is. Well, 344 00:21:57.359 --> 00:22:00.549 from what I see, not only are you a thinker, which, 345 00:22:00.589 --> 00:22:06.670 by the way, when our strength is overextended, it becomes a weakness. 346 00:22:07.230 --> 00:22:10.950 So you're a guy that thinks too much, over analyzes too much and it 347 00:22:10.990 --> 00:22:14.789 gets you in trouble and then you don't take action. You need to take 348 00:22:14.829 --> 00:22:18.339 more action. When you take an action in your life, Dan, you've 349 00:22:18.339 --> 00:22:21.500 been successful. I had to go hustle for a job my lot why wife 350 00:22:21.500 --> 00:22:22.859 left. I went and had to take a job with this guy and then 351 00:22:22.859 --> 00:22:26.500 another company bought it out, and then I went there and I did my 352 00:22:26.579 --> 00:22:27.700 very best and I grew it. I no harm, no foul. Then 353 00:22:27.700 --> 00:22:30.890 I went to another university and idea. Every time you've taken action in your 354 00:22:30.930 --> 00:22:34.650 life, you've had success. Yet still you go back to the thinking and 355 00:22:34.730 --> 00:22:38.009 the analyzing over and over and over. So we have to find a balance 356 00:22:38.130 --> 00:22:41.690 in that of like I need it, I need to overthink this, I 357 00:22:41.769 --> 00:22:45.799 need to analyzes and need to really de so and so forth. So pause 358 00:22:45.839 --> 00:22:48.079 right there. Yeah, please, you're saying one. It's probably helpful for 359 00:22:48.119 --> 00:22:52.400 people to go and right down all four of these stories and then to go 360 00:22:52.559 --> 00:22:56.319 back and look through them and one of the questions they can ask is what 361 00:22:56.559 --> 00:23:00.829 is my strength? But what is the thing that's probably the opposite of my 362 00:23:00.950 --> 00:23:06.029 strength, or maybe the opposite of the weakness? Have my strength, and 363 00:23:06.190 --> 00:23:08.910 where has that played out in these four stories? To Start Finding the trend? 364 00:23:10.349 --> 00:23:15.259 A hundred percent. Because our strength. If I am a phenomenal leader, 365 00:23:15.099 --> 00:23:18.339 I get my self into trouble when I over lead and I'm not allowing 366 00:23:18.339 --> 00:23:23.380 people to act. If I'm in a strategizer, when I over strategize, 367 00:23:23.579 --> 00:23:27.250 is when we forget to take action, we missed opportunities. I don't care 368 00:23:27.289 --> 00:23:30.970 what you could have a hundred fifty dollars come on here and they could all 369 00:23:32.009 --> 00:23:36.289 say I believe my superpowers, this my strength is this great. What happens 370 00:23:36.369 --> 00:23:38.769 when that gets over extended. Well, when it gets over extended, I 371 00:23:40.289 --> 00:23:42.720 worried too much. When it gets over extended, I overthink. So yeah, 372 00:23:42.799 --> 00:23:45.039 so absolutely. I think you take if it was me, and like 373 00:23:45.160 --> 00:23:48.680 someone's like writing notes, you go through the four stories. Remember the story 374 00:23:48.680 --> 00:23:52.279 you tell yourself is the most powerful of all of them. It really everything 375 00:23:52.319 --> 00:23:56.430 else flows in that vein. So if I wake up and I say I 376 00:23:56.549 --> 00:24:00.950 had a really crappy day yesterday as a salesperson. It was awful. Everyone 377 00:24:00.029 --> 00:24:03.190 said, no, I just don't know if I can do this, I 378 00:24:03.309 --> 00:24:07.869 can guarantee that's what I'm going to look for in the frequency. I'm not 379 00:24:07.869 --> 00:24:10.019 good to sell. So I'm going to go look at how to be a 380 00:24:10.059 --> 00:24:11.900 great sales personal on Google, where I'm going to go and watch some videos, 381 00:24:11.940 --> 00:24:15.220 or I'm going to be like, okay, how to change my career 382 00:24:15.259 --> 00:24:18.259 to marketing? How can the sales first change the career to marketing? Not 383 00:24:18.420 --> 00:24:21.339 Saying that is easier by any means of just saying a career change right, 384 00:24:21.819 --> 00:24:23.220 and then I'm going to start living that out. The story I'm going to 385 00:24:23.259 --> 00:24:26.569 start telling is I'm not good. Will you know, Dan, if I'm 386 00:24:26.609 --> 00:24:29.930 on this podcast right now and I'm like yeah, you know, stories are 387 00:24:29.970 --> 00:24:33.049 pretty good, they're all right. Well, you already heard my voice inflection. 388 00:24:33.130 --> 00:24:36.250 Now just drop. Well, that naturally happens because I just told myself, 389 00:24:36.289 --> 00:24:38.240 Hey, I need to make sure that I show that I can drop 390 00:24:38.359 --> 00:24:42.079 my voice really low and act like I'm uninterested in what Dan has to say. 391 00:24:42.480 --> 00:24:47.599 So you're customers feel that. So I really believe that if someone's doing 392 00:24:47.680 --> 00:24:51.359 it for stories, and then really think about what are my strengths? What 393 00:24:51.559 --> 00:24:53.309 you know? You said I'm a thinker, you said I'm a strategizer, 394 00:24:53.390 --> 00:24:56.710 you said I'm a marker. Well, here's the problem, because you do 395 00:24:56.950 --> 00:25:02.069 that, you overthink all your experience. You overthink that I'm a generalist, 396 00:25:02.589 --> 00:25:06.309 and then what does that do? Well, culminates into action. You either 397 00:25:06.349 --> 00:25:10.420 say hey, I can do everything, because you're overcompensating for maybe you're really 398 00:25:10.420 --> 00:25:12.180 great a podcasting and content and that's all you need to do is be a 399 00:25:12.220 --> 00:25:15.299 digital marker. You don't worry about graphic design anymore. I don't care how 400 00:25:15.339 --> 00:25:18.660 good you are, because you may be only a six out of ten. 401 00:25:18.579 --> 00:25:21.890 So, instead of the six out of ten moments that you're putting in a 402 00:25:22.049 --> 00:25:26.890 graphic design, Dan, go put all of that into digital marketing and then 403 00:25:26.930 --> 00:25:29.769 now become a ten out of ten. Right and hey, you know, 404 00:25:30.170 --> 00:25:30.650 like I want to want to make sure. I mean, no one can 405 00:25:30.650 --> 00:25:33.650 see us right now. They're all you can do is your voice. I 406 00:25:33.809 --> 00:25:36.960 am me and Dan are very similar in that. You know, there's a 407 00:25:37.000 --> 00:25:40.400 reason why I I book. I wrote are you a king of one or 408 00:25:40.400 --> 00:25:42.440 a Jack of all, and as a full chapter on this idea that I 409 00:25:42.480 --> 00:25:45.680 always used to think being a jack of all trades was great. I can 410 00:25:45.720 --> 00:25:51.150 do anything, but then I recognized when your company feels like it can do 411 00:25:51.309 --> 00:25:53.950 everything, it really does nothing. You know, it's interesting. On that 412 00:25:55.069 --> 00:25:59.309 note, I did read a book recently that talked about the generalist it's called 413 00:25:59.390 --> 00:26:03.109 range. Very interesting book, but he talked about like actually the generalist route 414 00:26:03.339 --> 00:26:07.779 is actually the best way to the specialist route, and the people who try 415 00:26:07.779 --> 00:26:12.220 to specialize to early actually end up very unhappy. He's like in very few 416 00:26:12.299 --> 00:26:17.099 cases, tiger woods being one of those random few cases where he specialized early 417 00:26:17.180 --> 00:26:21.089 and became a legend, but almost every other case people learned a lot of 418 00:26:21.210 --> 00:26:23.930 instruments before they became master of whatever instrument they picked, or a lot of 419 00:26:25.009 --> 00:26:27.410 different sports before they double down on the one late in the career when people 420 00:26:27.410 --> 00:26:30.329 are like, oh, he's too late to be a soccer master. He 421 00:26:30.809 --> 00:26:34.240 was dabbling in a lot of things that then double down on soccer because he 422 00:26:34.319 --> 00:26:37.079 found he got the most joy and was the best at it. So I 423 00:26:37.200 --> 00:26:41.359 think a generalized strategy isn't a bad way to try to dabble in things, 424 00:26:41.400 --> 00:26:42.640 find out what you get at, find out what you're not doing, but 425 00:26:42.720 --> 00:26:45.960 then you can go deeper. I hundred percent agree and I think this is 426 00:26:47.509 --> 00:26:49.109 you know, not not to derail the the podcast, but this is the 427 00:26:49.190 --> 00:26:52.630 issue with with education is that we want a pigeonhole kids, right. We 428 00:26:52.710 --> 00:26:56.069 want to get them like you're going into science, you're going into art, 429 00:26:56.190 --> 00:27:00.910 your and we don't give them those experiences. But we also don't give them 430 00:27:00.950 --> 00:27:03.460 the develop it to say, you know what, I'm really great at that, 431 00:27:03.500 --> 00:27:06.420 I want to build upon that. You know, I think like as 432 00:27:06.460 --> 00:27:08.619 I'm sitting here chatting with you and maybe you know where we're going direction wise, 433 00:27:08.700 --> 00:27:12.460 but directionally, I think the thing that people need to hear is that, 434 00:27:15.180 --> 00:27:18.250 once you know the reason why I went. Dan commented on my linkedin 435 00:27:18.529 --> 00:27:22.210 that I said, yeah, I've heard that story before. My point was. 436 00:27:22.329 --> 00:27:26.089 I was trying to push him to say what is a better way of 437 00:27:26.210 --> 00:27:30.079 telling that story? Absolutely, you just did, without you even needing to, 438 00:27:30.200 --> 00:27:33.359 you just did. You just did. You just said I was a 439 00:27:33.519 --> 00:27:37.000 generalist, so I could become a specialist. Well, that's your story, 440 00:27:37.680 --> 00:27:42.519 because there's a lot of organizations that start as a a specialist. Then they're 441 00:27:42.519 --> 00:27:45.390 like, oh, wait a minute, we need more products, we need 442 00:27:45.470 --> 00:27:48.269 more this. Well, then they become a generalist and then they should really 443 00:27:48.349 --> 00:27:52.190 then have another evolution to say, okay, what's the one extra thing that 444 00:27:52.269 --> 00:27:55.230 we can do, or what's the one thing we can do better than what 445 00:27:55.269 --> 00:27:57.549 we thought we can do? And now I'm a specialist to get so I 446 00:27:57.660 --> 00:28:02.819 think the iteration of becoming a thought leader is saying I'm good of five or 447 00:28:02.900 --> 00:28:06.579 six things. What is the one that I know I can solve problems? 448 00:28:07.019 --> 00:28:08.700 You know, because the marketing of my opinion, and please push back on 449 00:28:08.779 --> 00:28:12.650 this, is what problem do we fix? How do we fix that problem, 450 00:28:14.089 --> 00:28:17.170 and then what is the happily ever after for the customer? That's how 451 00:28:17.170 --> 00:28:19.369 I market everything. So I'm market myself. It's I re Markt my my 452 00:28:19.490 --> 00:28:22.569 coaching. That's how we try to market up the cells rebellion, and so 453 00:28:22.650 --> 00:28:26.400 I think like kind of finding that nuance from the generalist point of view, 454 00:28:26.559 --> 00:28:30.440 and I wrote down range because I think it's phenomenal what was said. So, 455 00:28:30.000 --> 00:28:34.440 yeah, is that helpful? Super Helpful. So after they write down 456 00:28:34.440 --> 00:28:37.960 these stories, they look for trends. What is the editing process look like? 457 00:28:38.480 --> 00:28:41.309 And it almost sounds like not only do you need to take an editing 458 00:28:41.349 --> 00:28:45.190 process to these stories, they kind of chisel down what is going to be 459 00:28:45.470 --> 00:28:48.869 your the story you share with others and then probably by sharing it, what 460 00:28:48.910 --> 00:28:52.950 that is becomes the story you tell your Shit Self. How do you edit 461 00:28:52.990 --> 00:28:55.859 it? And are there other things you're looking for to add back into the 462 00:28:55.940 --> 00:28:59.059 story that you didn't mention before? They give it the flavor. You know, 463 00:28:59.140 --> 00:29:02.259 even when you were telling the story, you were talking about like the 464 00:29:02.420 --> 00:29:03.940 pancakes and what the types they were, and you added a little bits and 465 00:29:04.019 --> 00:29:07.779 did little details I notice make a lot of difference. Now, I'm not 466 00:29:07.859 --> 00:29:11.049 a writer, I'm not it's like all my bucket list to go and learn 467 00:29:11.049 --> 00:29:14.329 how to tell better stories myself, but I know details matter because it gives 468 00:29:14.410 --> 00:29:18.930 people a visual on their heads. Right. So so let's just look at 469 00:29:18.930 --> 00:29:22.289 some nuances. Like you said, you gave me very you gave me a 470 00:29:22.410 --> 00:29:26.359 broad story. New Baby, wife is sick, she had to travel. 471 00:29:26.119 --> 00:29:30.799 Well, if you had maybe gone in a more detail about like, it 472 00:29:30.960 --> 00:29:33.319 was astonishing for us. I had a one year old baby. I had 473 00:29:33.359 --> 00:29:37.319 never had a baby before. My mom had tried to change my you know, 474 00:29:37.359 --> 00:29:38.950 my mom try to teach me how to change diapers. I didn't really 475 00:29:38.990 --> 00:29:41.750 know how to. So I'm so like I'm telling your story, but I'm 476 00:29:41.789 --> 00:29:45.029 telling it in a nuanced way that makes me empathize with you a little bit 477 00:29:45.069 --> 00:29:52.109 more. I'd be I basically overnight became a man that was scared of becoming 478 00:29:52.150 --> 00:29:56.220 a widower and a single dad with the one person I knew that was going 479 00:29:56.220 --> 00:29:59.259 to be a rock star caring for my kid that had to leave, and 480 00:29:59.380 --> 00:30:03.059 I would positive and I'd be like and so I was searching for my identity 481 00:30:03.140 --> 00:30:07.049 and that moment I was searching for my whatever in that moment. Why I 482 00:30:07.130 --> 00:30:11.609 think a business can tell that story, because really, what we've done is 483 00:30:11.730 --> 00:30:15.289 we've stuck ourselves in the middle of the Canyon. We're trying to decide are 484 00:30:15.369 --> 00:30:18.650 we hopping in the river and are we swimming out, or we climbing up 485 00:30:18.690 --> 00:30:22.000 the side of the Canyon. Well, what did you do? Well, 486 00:30:22.039 --> 00:30:25.319 I'm miraculous. Thing came where you'd played the mass game, like you said, 487 00:30:25.599 --> 00:30:26.599 and then the job came and then you went and did it and you 488 00:30:26.640 --> 00:30:30.359 went from Kansas City and went to Fayetville and then the story came out in 489 00:30:30.440 --> 00:30:33.759 a happy ending. So we have to beat so with those four stories, 490 00:30:33.799 --> 00:30:37.829 the editing process, like if you would have had that story, the editing 491 00:30:37.869 --> 00:30:42.029 process would have been. We have to be more intentional about each of the 492 00:30:42.069 --> 00:30:45.309 four stories, because the only way they make changes to say, you know 493 00:30:45.430 --> 00:30:48.470 what, the five to seven people I'm surrounding myself with aren't telling me the 494 00:30:48.589 --> 00:30:52.500 story that I want to be told. You know what, I'm not tuned 495 00:30:52.539 --> 00:30:56.019 into the right frequencies. It's time for me to go and find some new 496 00:30:56.099 --> 00:30:57.660 ones. I need to go listen to be, to be growth, if 497 00:30:57.660 --> 00:31:00.980 I haven't before, or I need to go read Chris wats's book earn your 498 00:31:02.019 --> 00:31:03.450 story. Or, you know what, I need to flip Gary v off 499 00:31:03.809 --> 00:31:07.609 because I'm almost too empathetic sometimes, and that's writing my business or vice versa. 500 00:31:07.650 --> 00:31:11.089 I'm not empathetic enough. I need to go click Gary V up, 501 00:31:11.089 --> 00:31:12.970 so if we need to go and seek out new frequencies. So the common 502 00:31:14.049 --> 00:31:18.130 theme is intentionality. The problem is is that many people. So to the 503 00:31:18.250 --> 00:31:22.799 author kind of segment of this. Imagine Your Life's a book and Chapter One 504 00:31:22.880 --> 00:31:26.400 through ten is done, but then you still have four hundred pages to go 505 00:31:26.960 --> 00:31:30.279 and you're sitting there with kind of writers block. Well, you can't change 506 00:31:30.319 --> 00:31:33.950 what happened in the past, but you can tell it in a different way, 507 00:31:33.990 --> 00:31:37.069 you can tell in a more resounding way, but you can start writing 508 00:31:37.150 --> 00:31:41.190 the future, because if you don't write your future story, I can promise 509 00:31:41.230 --> 00:31:47.029 you somebody else will. Your manager will, your friends will, the things 510 00:31:47.069 --> 00:31:49.019 you the can't, things you feed on will garbage in, garbage out. 511 00:31:49.339 --> 00:31:52.579 Those things will help you write your story and then you're going to end up 512 00:31:52.579 --> 00:31:56.099 a seventy five and saying how did I get here? How did this happen? 513 00:31:56.980 --> 00:32:00.019 So I think the editing process goes to find two youth. Okay, 514 00:32:00.059 --> 00:32:02.930 what is the story I want to tell myself? Because sometimes, Dan, 515 00:32:05.089 --> 00:32:07.650 we need to surround ourselves the five to seven people to help us get to 516 00:32:07.730 --> 00:32:10.490 the place to tell ourselves the right story. Or, let's be honest, 517 00:32:10.809 --> 00:32:15.160 within an organization we need different people within our organization telling the right story. 518 00:32:15.519 --> 00:32:19.359 So if you really want to be a thought leading or really running your organization 519 00:32:19.880 --> 00:32:22.880 and you go through the four stories with your organization, well then now we 520 00:32:22.960 --> 00:32:27.640 need to be thinking about how is our organization viewed in the industry? How 521 00:32:27.680 --> 00:32:30.950 do we want to be viewed in the industry? How is our organization currently 522 00:32:30.190 --> 00:32:35.190 what's our brand image? What is our brand strategy? How do we want 523 00:32:35.230 --> 00:32:37.589 our brand to be viewed? What are the people internally saying? Well, 524 00:32:37.670 --> 00:32:39.670 there's a lot of turmoil, a lot of people don't like working on my 525 00:32:39.750 --> 00:32:44.380 organization, even though we have a phenomenal product. I think what you want, 526 00:32:44.819 --> 00:32:45.940 if I can just kind of go down a rabbit hole here, I 527 00:32:46.019 --> 00:32:51.539 think what you want is you want individuals that within your organization that aren't hiding 528 00:32:51.539 --> 00:32:55.420 behind your brand, but instead they're standing next to it proudly. And I 529 00:32:55.539 --> 00:33:00.210 think that's what thought leaders that are you know, you know that are kind 530 00:33:00.250 --> 00:33:04.130 of creating a brand or marketing, they run into is that they want to 531 00:33:04.130 --> 00:33:06.809 create a brand so well that other people can kind of like Tuck in behind 532 00:33:06.930 --> 00:33:08.529 it, and I just don't think there's very many that can do that. 533 00:33:08.690 --> 00:33:13.519 And what you're seeing now is even with the brand like Google or Amazon, 534 00:33:14.519 --> 00:33:16.359 what the media outlets are trying to do right as are trying to grab the 535 00:33:16.359 --> 00:33:19.759 people behind the brand and say, who are these people and what are they 536 00:33:19.799 --> 00:33:23.000 really about? So that's why it's really important internally that we're actually living out 537 00:33:23.559 --> 00:33:25.839 the brand that we want to put out. So I think with the four 538 00:33:25.880 --> 00:33:30.150 stories, the editing prous is be more intentional, because if you're not intentional 539 00:33:30.710 --> 00:33:32.910 then you just wake up one day and you're like, I don't really like 540 00:33:34.029 --> 00:33:36.789 my friends, I don't like the things I'm tuning into, I hate the 541 00:33:36.910 --> 00:33:39.509 story that I'm telling because it's actually a lie and I don't tell myself a 542 00:33:39.549 --> 00:33:44.700 positive story. So I'm fighting eternally every day. Man, that's so helpful. 543 00:33:44.980 --> 00:33:46.819 I know the sales are billing is big and getting their people out there 544 00:33:46.859 --> 00:33:50.940 and telling the stories. I mean, I'm sure you're helping coaching everybody and 545 00:33:50.980 --> 00:33:54.059 out of tell their own story. Just fantastic. SWEETISH is made a aggressive 546 00:33:54.099 --> 00:33:58.849 move into trying to get more of our employees out on Linkedin. So you've 547 00:33:58.849 --> 00:34:01.849 probably seen post from a number of US still working on learning how to tell 548 00:34:01.849 --> 00:34:07.289 the story and individual stories and how a kind of blends into the bigger narrative 549 00:34:07.329 --> 00:34:09.760 of the company. Hence, hence I reached down and we've been interacting about 550 00:34:09.760 --> 00:34:13.639 it. So I'm still learning how to how to help that with our own 551 00:34:13.639 --> 00:34:15.119 Cup right. So here's one thing you can do with your people, because 552 00:34:15.119 --> 00:34:20.199 I think this is important, is that if Dan Sin Chez begins to tell 553 00:34:20.320 --> 00:34:23.670 his past story in a way, whether it's generalist and like, we didn't 554 00:34:23.670 --> 00:34:25.869 even go too deep. But if we had gone deeper, if I would 555 00:34:25.869 --> 00:34:29.309 ask, like we're you're raised by a single mom. You know, we 556 00:34:29.389 --> 00:34:30.989 your parents married, like you got to got to go deep to really understand 557 00:34:31.030 --> 00:34:34.949 why we do what we do. But if you start to recognize what those 558 00:34:34.989 --> 00:34:37.389 things are, well, let's just go with the generalist thing. Well, 559 00:34:37.550 --> 00:34:42.699 now you have constantly you're able to put out the basically says sweet fish doesn't 560 00:34:42.699 --> 00:34:45.420 want to be a generalist. I know all about being a generalist. Let 561 00:34:45.460 --> 00:34:49.739 me tell you what it means to be a generalist. or sweet fish used 562 00:34:49.739 --> 00:34:52.610 to be a generalist, just like many organizations out there, and you haven't 563 00:34:52.610 --> 00:34:57.570 had the traction you want. Let us help you become a specialist. So 564 00:34:57.650 --> 00:35:00.449 you know how we're seeing. We we're basically taking our personal story were emulating 565 00:35:00.530 --> 00:35:04.809 it with the narrative that our customers want or the narrative that we want to 566 00:35:04.849 --> 00:35:07.840 put out about our own company, and then we're trying to marry that narrative. 567 00:35:07.880 --> 00:35:10.199 So they say, I want to do business with a company that understands 568 00:35:10.519 --> 00:35:14.760 from generalist to specialist. And that was just one little small nuance. So 569 00:35:14.840 --> 00:35:17.760 imagine if we had more time or people were taking more time right to figure 570 00:35:17.800 --> 00:35:22.309 that out, and then they can now mirror their personal story with the business 571 00:35:22.349 --> 00:35:25.309 story, with the narrative they want to tell future customers. And I can 572 00:35:25.349 --> 00:35:30.989 definitely tell and would certainly recommend to the audience it is helpful to sit down 573 00:35:30.989 --> 00:35:34.510 and do these things by yourself, to sit down with someone like Chris and 574 00:35:34.670 --> 00:35:37.699 help them getting a fresh perspective on it shoot. I mean you could even 575 00:35:37.739 --> 00:35:39.900 do this with a close friend and walk through them. They're going to bring 576 00:35:39.940 --> 00:35:44.380 a fresh perspective. But then, of course, someone like Chris, who's 577 00:35:44.420 --> 00:35:46.420 an expert and store storytelling, he's going to be able to find the trend 578 00:35:46.460 --> 00:35:51.369 of the story much faster and help you work through that. I'm sure you 579 00:35:51.530 --> 00:35:55.010 have like consulting sessions where you help people outside the sales rebelling. Yeah, 580 00:35:55.010 --> 00:35:58.090 yeah, we call them story sessions, is what we call them. And 581 00:35:58.130 --> 00:36:00.570 and we hop in and we ask these high level questions and we go deep 582 00:36:00.610 --> 00:36:04.719 and we it's not slow, it's fast. It's kind of like keep up. 583 00:36:05.159 --> 00:36:07.880 And and I and I'm really bold. I mean, like you know, 584 00:36:07.039 --> 00:36:10.320 we're going through a really tough time. This is not political by any 585 00:36:10.320 --> 00:36:13.760 means. We're going through a tough time when we're talking about minorities, right, 586 00:36:13.840 --> 00:36:16.320 we're talking about race, and I think all of that comes into your 587 00:36:16.360 --> 00:36:22.150 own personal story and we're seeing a rise of emotions throughout the entire you know, 588 00:36:22.230 --> 00:36:25.829 try higher world, because we have to remember that however we believe in, 589 00:36:25.909 --> 00:36:31.230 identify and think about ourselves in this world is what's going to manifest itself 590 00:36:31.269 --> 00:36:36.099 out and all the actions that I take, I know it has been incredibly 591 00:36:36.139 --> 00:36:37.780 helpful for me. I'm already my mind's already training, of course, thinking 592 00:36:37.820 --> 00:36:42.179 right about how this can be played. Now can't wait to sit down with 593 00:36:42.219 --> 00:36:45.300 the pen and paper, breath, listen to this and actually go back through, 594 00:36:45.460 --> 00:36:49.969 right down those four stories and take the time to underline things, circle 595 00:36:50.170 --> 00:36:53.489 things, to tell the narrative and an interesting, interesting way, even as 596 00:36:53.530 --> 00:36:57.090 we've talked, I've I've certainly picked up on a few elements and I'm like, 597 00:36:57.130 --> 00:36:59.730 Oh yeah, that is a good point. And I would challenge you 598 00:36:59.769 --> 00:37:01.760 on this. Is that like, because we're both believers in God, I 599 00:37:01.800 --> 00:37:05.840 would challenge you to think what's the story that God has for you currently, 600 00:37:06.079 --> 00:37:07.719 because you know, that's the fifth story like that, and it really becomes 601 00:37:07.760 --> 00:37:10.519 the first story for a believer. And and I'm not trying to turn your 602 00:37:10.559 --> 00:37:14.760 podcast into a into a sermon by anemies, but what I would say is, 603 00:37:15.000 --> 00:37:19.230 like, whatever somebody's believe, higher belief is, you want what you're 604 00:37:19.269 --> 00:37:22.710 telling yourself to flow within that, because if not, then we're just creating 605 00:37:22.989 --> 00:37:29.030 internal conflict, like we're guaranteed have internal conflict. And so I would challenge 606 00:37:29.070 --> 00:37:30.300 you, as a believer, like to think about that story that God has 607 00:37:30.380 --> 00:37:34.820 for you. Like you said, I'm his favorite one. Great, okay, 608 00:37:34.900 --> 00:37:38.179 because you're his favorite one. Then now quit being such a thinker because 609 00:37:38.179 --> 00:37:42.900 you're his favorite one, and go take action. That's what I would challenge 610 00:37:42.900 --> 00:37:44.369 you, right, and you're like, you know what, you're right, 611 00:37:44.489 --> 00:37:45.929 I'm going to take more action because I'm God's favorite one. He's going to 612 00:37:45.969 --> 00:37:49.650 protect me he's going to be there for me whenever I get in a situation 613 00:37:49.809 --> 00:37:52.050 that's rough, that's tough, I always have an out. Chris, we've 614 00:37:52.050 --> 00:37:57.250 already talked about some very practical things they can do when it comes to actually 615 00:37:57.289 --> 00:38:00.639 putting it out there. Maybe maybe even something as short as a Linkedin Post. 616 00:38:00.920 --> 00:38:02.719 You know, you only get about one hundred characters. It's pretty short, 617 00:38:02.800 --> 00:38:07.840 but enough to tell a compelling story. What are some important elements they 618 00:38:07.880 --> 00:38:10.840 need to get into that post to be like, here's my story, Bam. 619 00:38:12.199 --> 00:38:14.989 Do you think about like? I don't. Must Imagine they're going to 620 00:38:15.030 --> 00:38:17.070 have where they were, where they are and where they want to go. 621 00:38:19.070 --> 00:38:21.949 My imagine that'd be the basic set up. What else would they want to 622 00:38:21.989 --> 00:38:27.699 think about? Yeah, so the if we're talking about an individual, Yep, 623 00:38:28.099 --> 00:38:30.699 you have to be thinking about that. I'm talking to an individual. 624 00:38:30.980 --> 00:38:35.780 So I'm an individual talking to an individual. You know, you saw my 625 00:38:36.059 --> 00:38:38.940 you probably saw my my by post yesterday was about story breath, and it 626 00:38:39.059 --> 00:38:44.489 was this idea of like people that tell stories and inappropriate times, that make 627 00:38:44.610 --> 00:38:46.409 no sense, that have no relevance. But if you look at kind of 628 00:38:46.610 --> 00:38:51.289 the structure of it, I literally was the same way I just ask you 629 00:38:51.329 --> 00:38:54.800 questions. It was like me asking an individual. Do you struggle with story 630 00:38:54.920 --> 00:38:59.559 breath? Do you struggle with it? Have you thought about this as a 631 00:38:59.639 --> 00:39:02.440 sales manager? Are you tired of managing people and you want to develop? 632 00:39:02.679 --> 00:39:07.000 So I would see the nuance is is that when you're putting out content, 633 00:39:07.719 --> 00:39:09.550 don't put out a broad paint struck. Here's what people struggle with, is 634 00:39:09.630 --> 00:39:14.710 that people struggle with telling their story because they want the story to resonate with 635 00:39:14.789 --> 00:39:21.909 millions and instead you really to resonate with tens hundreds, because there are many 636 00:39:21.949 --> 00:39:24.860 groups of tens and hundreds. That's what changed for me. So you know, 637 00:39:24.980 --> 00:39:30.780 my goal is by the end of by the end of next summer, 638 00:39:30.900 --> 00:39:36.179 so June, I want to have twenty fivezero followers on Linkedin and the strategy 639 00:39:36.260 --> 00:39:38.889 that shifted where I've seen a lot of growth of people following now and let 640 00:39:38.929 --> 00:39:43.489 me tell you, I want that following for impact. I don't want the 641 00:39:43.570 --> 00:39:46.170 following for money. So I know that's maybe not the platform, but I'm 642 00:39:46.170 --> 00:39:50.489 just making sure everyone knows, like I want the following because I learned like 643 00:39:50.570 --> 00:39:52.199 I'm learning right now, like I'm you know, the part of the story 644 00:39:52.239 --> 00:39:55.760 platform is is that I'm working really hard on. How do you take the 645 00:39:55.800 --> 00:40:00.119 story platform for the individual and really make it as applical as you can as 646 00:40:00.159 --> 00:40:02.840 a strategy for organizations? And that's the process I'm in. That's the transition 647 00:40:02.880 --> 00:40:07.429 I'm in. I'm writing. You know some curriculum around that. But if 648 00:40:07.469 --> 00:40:10.469 you're on Linkedin, speak to an individual, think about who the individual is. 649 00:40:10.989 --> 00:40:14.510 And here's the thing. Dan, you know the individual that we're speaking 650 00:40:14.550 --> 00:40:16.670 to and we put out our story, we're speaking to the former Dan, 651 00:40:17.389 --> 00:40:21.780 the former Chris. That's who we're speaking to. So the tens of hundreds 652 00:40:21.820 --> 00:40:23.900 that I'm going to impact and resonate with, like, if you think about 653 00:40:23.900 --> 00:40:29.539 be tob growth and what you guys do within your organization, you're really speaking 654 00:40:30.059 --> 00:40:32.940 to who you were formally, because you're teaching them the lessons that you've already 655 00:40:32.940 --> 00:40:37.610 learned, and so now you're showing them the ending of here's the how you 656 00:40:37.690 --> 00:40:39.889 learn this lesson or here's how you overcome this obstacle. So we have to 657 00:40:39.929 --> 00:40:45.409 almost speak to our former self when we're posting on on Linkedin or putting out 658 00:40:45.409 --> 00:40:49.570 a podcast or putting on a blog. Speak to your former self. Remember, 659 00:40:50.159 --> 00:40:52.039 how was I feeling when I was the generalist? How was I feeling 660 00:40:52.199 --> 00:40:55.559 when x happened? How was I feeling in that moment? Speak to that. 661 00:40:57.199 --> 00:41:00.079 I've certainly use that as a copywriting technique. I've never thought of myself, 662 00:41:00.159 --> 00:41:04.119 but I always write to the individual and oftentimes the kind of person I'm 663 00:41:04.159 --> 00:41:07.190 picturing probably could be my past self. Like, if only you knew this, 664 00:41:07.190 --> 00:41:09.989 like this is what I this is what I would do now. You 665 00:41:10.110 --> 00:41:14.150 know, you writing letters to your past self, essentially when you're writing content 666 00:41:14.269 --> 00:41:17.269 and giving advice on Linkedin or blog post or wherever it is right you like, 667 00:41:17.389 --> 00:41:20.739 this is what I wish I would have known. Is there any final 668 00:41:20.820 --> 00:41:24.739 thoughts you have, Chris, for audience regarding identifying, amplifying their unique story? 669 00:41:24.780 --> 00:41:32.329 Yeah, so each and every one of us have a superpower and innate 670 00:41:32.329 --> 00:41:38.090 ability, and the truth of what's going on right now in our world is 671 00:41:38.289 --> 00:41:44.650 that people are having a tough time determining that because there's so many distractions, 672 00:41:44.690 --> 00:41:47.719 there's so many other stories that are almost attacking them, and so they're trying 673 00:41:47.719 --> 00:41:50.960 to figure out who they are. And you look at social media and it's 674 00:41:50.960 --> 00:41:53.280 the highlight rill of everyone's life. You looked at Linkedin and I saw a 675 00:41:53.400 --> 00:41:57.679 post recently where lady said is everyone on linked in just I've everything figured out? 676 00:41:57.960 --> 00:42:01.389 It's frustrating sometimes to see all these wonderful, great posts, and so 677 00:42:01.429 --> 00:42:06.909 I would encourage people that if you can look back in your life and you 678 00:42:06.989 --> 00:42:13.349 can say this is my innate ability because of the situation I was, I 679 00:42:13.469 --> 00:42:15.619 was raised in. I mean I was raised poor. My first Christmas we 680 00:42:15.739 --> 00:42:21.820 got winter coast from the church. That poor raised in a small town, 681 00:42:22.619 --> 00:42:24.780 people counting you out, not knowing whether you're going to get out, is 682 00:42:24.900 --> 00:42:29.900 part of the innatability of I know how to tell stories because I was always 683 00:42:29.900 --> 00:42:31.409 telling a future story to these people of what I was going to become and 684 00:42:31.489 --> 00:42:35.130 how is going to get there. Also, the environment I was in, 685 00:42:35.289 --> 00:42:38.329 community was so important. That's how you literally got what you wanted as far 686 00:42:38.369 --> 00:42:43.489 as another job or another opportunity. So I understood the importance of connecting with 687 00:42:43.610 --> 00:42:50.159 people. Every single person has innatabilities that comes from their past, that comes 688 00:42:50.199 --> 00:42:53.480 from the prism of different things that occurred in their life. The real issue 689 00:42:54.119 --> 00:42:57.480 is that a lot of people don't go back in there and they don't dig 690 00:42:57.679 --> 00:43:00.510 deep. It's almost like, well, I'm here now. So I want 691 00:43:00.510 --> 00:43:04.190 to focus on the here and now. So my my last thought for you 692 00:43:05.710 --> 00:43:10.989 is be intentional about going back, be intentional about looking forward at seventy five. 693 00:43:12.389 --> 00:43:15.659 Be Intentional about looking at the present moment and ask yourself, what are 694 00:43:15.659 --> 00:43:21.460 the tools I can pull from the past and who do I need to become 695 00:43:21.500 --> 00:43:24.219 right now? What are my strengths, what are the weaknesses holding me back 696 00:43:24.500 --> 00:43:28.289 to get me to the future? And if I can begin to just break 697 00:43:28.329 --> 00:43:31.170 my life up and start looking at that as an equation, it becomes a 698 00:43:31.210 --> 00:43:35.650 little bit easier to tell myself the right story. It's interesting to be able 699 00:43:35.690 --> 00:43:38.969 to use the past and the future to helping make sense to the present or 700 00:43:39.210 --> 00:43:44.159 help you figure out what's the story I'm going to tell about the present and 701 00:43:44.320 --> 00:43:47.079 it's is. It really is all about like what's behind me and where I'm 702 00:43:47.119 --> 00:43:52.599 going to bring context to who people are hearing from right now. So, 703 00:43:53.199 --> 00:43:57.949 man, that's exciting and that's great advice, Chris, working people learn more 704 00:43:58.469 --> 00:44:00.710 about what you have to say. And where can they follow you? Yeah, 705 00:44:00.789 --> 00:44:05.989 I mean you can find me on Instagram, on twitter, the four 706 00:44:06.110 --> 00:44:09.659 stories. I would say Linkedin is probably where I put the most thoughtful content 707 00:44:09.820 --> 00:44:15.500 out. If you want to find me on the website, it's wwwd Chris 708 00:44:15.579 --> 00:44:19.380 Watsoncom, but I would say generact me on Linkedin, send a DM. 709 00:44:19.460 --> 00:44:22.900 Let's set up some time. We'll get into a fifteen, fifteen minute story 710 00:44:22.980 --> 00:44:24.849 sessions. Is What I do, rapid fire. Let's get into it, 711 00:44:25.570 --> 00:44:29.650 you know, no feelings, hurt, no punches, let's just go and 712 00:44:29.809 --> 00:44:32.889 we dive deep and I asked some really high level questions and man, I 713 00:44:34.130 --> 00:44:36.449 just want to I want to say one more thing, is that I appreciate 714 00:44:36.489 --> 00:44:42.119 you sharing your story. I appreciate you sharing you know these situations and a 715 00:44:42.199 --> 00:44:45.559 lot of people are nervous. They're nervous to share that moment. But this 716 00:44:45.960 --> 00:44:49.519 moment that you shared, what you don't even know is that now we have 717 00:44:49.679 --> 00:44:52.909 four or five things to connect on. I haven't I have a kid. 718 00:44:52.989 --> 00:44:54.630 You have a kid. You were newly married, I'm newly married. Like 719 00:44:54.789 --> 00:44:59.710 we have so many levels and layers to now connect on, and the problem 720 00:44:59.750 --> 00:45:04.150 is is people are missing out on opportunities to connect with others, whether that 721 00:45:04.269 --> 00:45:09.059 helped them professionally, personally, relationally, spiritually, mentally, mentor whatever it 722 00:45:09.139 --> 00:45:14.699 is. They're missing out on those opportunities because they're not willing to be vulnerable. 723 00:45:14.739 --> 00:45:19.659 And let me see this, Dan Vulnerability. It's powerful those in the 724 00:45:19.699 --> 00:45:22.570 room that are the most vulnerable or the most powerful. And here's why. 725 00:45:22.449 --> 00:45:27.809 Because if you're willing to share, you're willing to open up, it actually 726 00:45:27.809 --> 00:45:30.650 means you already know all your strengths and weaknesses. You already know the issues 727 00:45:30.690 --> 00:45:34.690 that you had and the things you've had to overcome. It's when you try 728 00:45:34.730 --> 00:45:37.320 to hide all those and they get pulled out the now you feel weak. 729 00:45:37.119 --> 00:45:43.000 Thank you so much, Chris. I really appreciate the compliment and I know 730 00:45:43.360 --> 00:45:45.079 I'm just excited to go down and sit down and write some stuff down now. 731 00:45:45.800 --> 00:45:49.880 I'm sure there's a few people listening to this that are like yes, 732 00:45:50.110 --> 00:45:52.070 I mean, they probably already pause and started writing stuff down before they lost 733 00:45:52.070 --> 00:45:54.630 it. But I think it's going to be a great episode. I think 734 00:45:54.670 --> 00:45:57.710 a lot of people are to be blessed by I'm sure there's going to be 735 00:45:58.110 --> 00:46:00.469 quite a few people that are like, what am I finding again? What 736 00:46:00.710 --> 00:46:02.510 do you say it is domain was. I know I'm already thinking. I'm 737 00:46:02.550 --> 00:46:06.579 like, I think I need another sixty minutes or something. Now. I'm 738 00:46:06.619 --> 00:46:09.739 blessed to be here with you on this podcast now. Thanks again for joining 739 00:46:09.780 --> 00:46:15.539 us on the show. Thanks. Brother. Is Your buyer a BBB marketer? 740 00:46:15.980 --> 00:46:19.610 If so, you should think about sponsoring this podcast. BB growth gets 741 00:46:19.650 --> 00:46:22.849 downloaded over a hundred and thirty thousand times each month and our listeners are marketing 742 00:46:22.929 --> 00:46:28.489 decision makers. If it sounds interesting, Sin Logan and email Logan at sweetish 743 00:46:28.570 --> Mediacom