Transcript
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Welcome back to BB growth. I'm
Dan Sanchez with sweetfish media, and today
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I'm joined with rand fish can,
who is the founder of Spark Toro,
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and MAS ran. Today I wanted
to kick it off with kind of a
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fun question that I like to ask. But back in the S, what
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did you use for your AOL screen
name? Oh, I never did AOLL.
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No screen name. Come screen name. No, no AOL account.
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I all I did with those CDs
that they sent me in the mail was
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put them in the microwave. I'm
sure that was he's a little sparks dance
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on them. Absolutely. We all
had to do it once at least.
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So thanks for joining me on the
show today, rand, and today we're
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going to be talking about podcast audience
growth strategies and how spark Toro can help
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as a tool to help your podcast
grow. So, rand, I wanted
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to cover today, like some specific
strategies around specifically paid media, owned media
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and earned medias kind of the three
broad categories for growing an audience. What
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would you think about paid media specifically, like a lot of people ask me
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all the time, like Dann,
what are some ways, where should we
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be advertising? What are some ways
to grow audience you. As you know,
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with podcasting it's a little bit hard
to track, you know, whether
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you've got a subscriber or not,
because they don't really give you that information
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from Apple. So what are some
some ways you've seen podcasters grow audience,
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specifically through paid channels, and what
channels do you find working the best?
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Yeah, I've I've seen a few, not just podcasters but other creators of
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episodic content, build audiences through Linkedin
ads, twitter ads. That's especially if
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they're be to be higher like sort
of higher revenue per subscriber types of content
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series. Those two channels tend to
work pretty well. If you're looking more
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for the consumer side of things,
facebook and instagram can work well, Google
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display can as well. But I
got to be honest with you, Dan,
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in my opinion, going for something
like paid targeted ads with a subscriber
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to a podcast model is not a
great use of your time and dollars,
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and that that's just because those ad
platforms are extremely expensive per sort of click
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through, per impression compared to other
creative things that you could be doing with
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your dollars in time. And that
includes on the earned and own side,
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but it also includes more creative forms
of advertising and sponsorship. Right. So
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I've seen podcast sponsor events, I've
seen podcast do brand partnerships. I've seen
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them. Do you know sort of
influencer marketing kinds of things right where essentially
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they're doing they're doing sponsored amplify action
directly from a someone with a large social
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or content following of their own.
Those more creative formats are, in my
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opinion, far better places to put
advertising dollars. If add dollars is really
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where you want to put it,
sure, and probably of the three you
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talked about, I would say paid
media for podcast audience growth. I would
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put that down at the bottom.
The other thing I would do, if
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I'm going to spend any money,
screw getting an apple subscription, like no,
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that is not my goal. I
want an email address. I want
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write the email. Email, the
email capture is the most important part,
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and so I would basically say,
Hey, you're interested in our podcast,
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awesome blobble, bubble here is.
You know, the way to sign up
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is through email, because that email
address will let you do so many more
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forms of you know, email open
rates are like two thousand two and twenty
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five percent on average for a normal
blast, but if you're sending a welcome
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email after they first sign up,
it's probably his high as five seventy are
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absolutely I send personalized emails to every
person who signed up for spark tourrow and
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those open rates are yet bordering on
ninety plus percent. Right. So incredible.
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But an email capture, even if
you're just sending blast emails, like
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you said, twenty two, twenty
five percent. Right. But what is
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it for a facebook like on your
page? Right? It's like zero point
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zero nine percent. Is the current
average? I think so. No comparison.
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I haven't heard somebody advertising to get
a facebook like in a very long
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time, even using facebook pages at
all to market pretty much much of anything
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other than to create some pr because
you're running facebook ads, maybe in so
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much clicks through to your profile,
right. Yeah, that's about it.
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I have heard people doing some good
things with driving growth through email acquisition and
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then pointing them to their their player
of choice, right, because then you
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can't track and you don't know where
they go after that. Interesting to talk
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about events and brand sponsorships, especially
using add dollars to find out what kind
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of podcast you could be sponsoring or
doing. Some potentially some host read ads
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that are advertising other podcast and of
course, spark Toro would probably make that
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a little easier. Maybe not so
much with the events, but what brands
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the sponsor and who defined right?
So what what would be some ways like
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if you were looking to throw some
paid media a podcast advertising? What would
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be the first things you'd be looking
at in Spark Toro to find out where
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that audience is spending their time?
Sure so. I mean for folks who
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aren't familiar with it, right,
Spark Toro is essentially a platform for audience
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research and Audience Intelligence. So I
can say, Oh, I want to
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know what landscape architects in California are
watching, reading, visiting, engaging with
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and listening to right podcast specifically.
So there's a there's a tab in sparked
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Oro to see what any audience,
any describable audience, is listening to.
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And so one of the things that
can be very, very useful is saying,
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oh, Hey, you know,
here's Dan Sanchez is, here's here's
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his social account. Let's plug that
in and see what people who engage with
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Dan Sanchez on one or more social
platforms. What podcast do they listen to?
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Write? What websites do they visit? Who else do they fall on
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social all right, let's take some
of those right, because if Dan's going
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to be a guest on my podcast
next week, this is the perfect time
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to go reach out to those sources
and get them to potentially amplify, for
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free or paid, right what Dan's
appearance on my podcast. And in fact,
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I can probably even if you're going
to be a guest on my podcast,
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I can probably even get a quote
from you, a little ten second
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video clip right of you talking about, Oh, I was on ran's podcast.
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I don't I realize I'm on your
podcast, but right like, Oh,
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you know, I'm on ran's podcast
and I'll see you there. We'll
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be talking about x and Y and
Z. Join me next Tuesday. Boom,
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there you go. Right, that's
your little ad that you upload your
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video to Linkedin and twitter and Youtube
and whatever channels you're using for promotion,
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instagram potentially too, and then getting
folks to amplify that, getting the right
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folks, write, the people that
the audience pays attention to, to amplify
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that. So I'd be interesting,
let's say. I mean you're on the
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podcast now, I could potentially take
a clip and run it against Youtube,
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people watching mass youtube videos, for
example, and drive the story as to
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potentially mean ast audience. Yeah,
so you could use that as ad targeting,
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right. You could essentially go in
and say, all right, show
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me an audience that follows at rand
fish right on on your linkedin or twitter
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or facebook or whatever, and I
want to see what else they engage with.
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I'm sure MOS would be one of
those channels, right, spark torow's
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one of those channels, and then
you would essentially take that data from the
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Audience Intelligence Tab, from the Social
Tab, and you could plug those in
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as targeting choices for facebook ads,
for Google display, for Youtube, for
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heck, for Reddit, for linked
in, for twitter, right, any
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of these platforms or tick Tock.
The frustrating part about a lot of these
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is I'm sure you remember the days
when facebook adds would give you this data,
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right. They would tell you more
about your own audience and when you
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went to the facebook adds interface,
the audience builder in the Ads Platform would
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let you, would give you far
more data that you could choose from right
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and see about any given audience.
And then they pulled back on it for
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ostensibly privacy reasons. Although broad AD
targeting and higher ad dollar prices. It's
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I'm sure they're not crying about that
either. How it's that is from political
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reasons. But yeahs, that's right. Yeah, I think there's there's folks
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who point to Cambra Channel, Litica
scandal and say like, Oh, that's
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why they pulled back on all these
add options. But that day it is
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essential to being able to do good
targeting and and so's farked to rror kind
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of gives some of that data back. Right, I can see. What
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are the hashtags? What are the
topics of interest? What are the words
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and phrases these people using their BIOS? What job titles they tend to have?
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What words and phrases they use in
their shares and content? What topics
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do they follow on social and then
I can I can plug all those in
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to my ad targeting options on whatever
platform and get a much narrower, more
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precise, more high relevance audience and
make so much sense. That's kind of
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the rhythm with add targeting platforms,
right, they give you a lot and
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then they slowly just take it away. Right, with ad words, you
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feel like for those who had started
working with ad words like ten years ago.
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You know the pain of like how
much you're not working with nowadays compared
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to the good old days of when
it was still new, when they took
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away I mean, what was that
September? First they took away like twenty
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five percent of all the keyword data
that they were showing and add prices basically
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skyrocketed for everybody and would have would
have just pure greed money grab well,
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you know, from a kind of
a capitalistic perspective, and certainly allows new
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entrance to come into the market.
And you know now we see tick tock
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starting to come in and people are
excited about that. Say Now it's a
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new platform that maybe take advantage of
and maybe whoever has tick tock next,
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if it even continues to be a
thing, it was going to say do
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something, could do something fun with
it, where people what they're add money
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are like, Oh look, this
is cheaper and they give us Moreton data
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to do something. But my sense
is capitalism works really well when there's a
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lot of small and medium companies competing
in a market and it works really badly
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when there's a few dominant, powerful
companies that lobby governments and politicians. And
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I think we're feeling the pain of
that in technology right now? Yes,
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we are, but kind of moving
on from paid obviously, I think sparked
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to our really shines when it comes
to earned right, because now, if
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I know the specific players and the
content platforms that influence influence and audience.
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Right, you mentioned we could sponsor
somebody shows. What are some relevant ways
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beyond just paying to play, to
sponsor events that podcasters can use to get
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there, to essentially grow their audience
in their their reach? Yeah, so,
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I mean, look, if you're
a podcaster or an episodic content creator
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of any kind, you know that
one of the most valuable things you can
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do is have a guests that reach
the audience you want to reach already.
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Right. So if, for example, you Dan, we're trying to reach
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audiences that are interested in sort of
early stage startups, meets web marketing and
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content and Seo and social, I'm
a very good guest for that, right,
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because that's the audience that I tend
to reach, and so having me
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on your show will tend to reach
those people. It is also the case
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for every other podcaster that if they
want to reach those audiences, they should
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have guests that are popular important well
followed, well liked with those audiences,
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and that's exactly what spark Toro can
tell you, right. So if you
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want to reach whatever fly fishing enthusiasts
in Canada, well, Spark Toro can
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tell you what people who talk about
fly fishing or have whatever fly fishing in
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their bio and are located in Canada, what do they follow? What do
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they read? What are they listen
to? Who are the social accounts that
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they pay attention to? And there's
even a filter where you can say,
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don't show me businesses, I just
want individuals, right, and okay,
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boom, here's the seven people I
want to I want to pitch this woman
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who's very popular with fly fishing enthusiasts
in Canada. Get her on the program
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boom, right like that. That's
exactly the kind of thing you want to
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do. And then the second is
topics. Right, so you want to
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know, Oh, look and we'll
ask whatever. Ninety, two hundred and
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twenty days, which is what sparked
Toros index tends to cover, these are
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the words and phrases, the topics, the hashtags that this audience tended to
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use most. So, if you
know, seven and a half percent of
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fly fishing enthusiasts in Canada talked about. I don't know anything about fly fishing,
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let's say. Let's say they were
talking about travel in the pandemic.
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Right, okay, I want to
find someone from whatever Canada's Bureau of Tourism
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to come on the program and talk
about where it's safe to travel and how
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it's safest to travel during the pandemic
so that people can get out to the
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rivers and lakes that they want to
get to. Boom, okay, great,
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I've got the people who reach my
audience and I know the topics that
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they want to pay attention to.
And so now now I am able to
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do those right kinds of shows and
right kinds of programming and get that right
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kind of amplification, whether that's on
social channels or through PR right like if
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I'm if I'm having someone from the
Department of I don't know what Canada's Department
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of Travel and tourism looks like,
but if I'm having someone like that,
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you bet I am going to go
and find all the people who are influential,
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all the publications that are influential in
travel and tourism in Canada, and
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I'm going to pitch them on.
Hey, I had this person on there
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on my podcast. Here are some
poll quotes. This might make for a
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great story. Boom, right,
and the email addresses are right in there.
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So I'd be like, Oh,
Hey, I don't know, what
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is it? The the mail and
post or the globe? Right? I
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hope your Canadian listeners are probably like
no, ran, those aren't our publications.
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I apologize for not being super familiar
with Canadian media, but that could
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be exactly how you want to go
do that digital PR pitching. It's really
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interesting tactics. So using one you
can find the guess that you need to
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have on your show that are the
most relevant, not just kind of relevant,
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but the most relevant to your audience. It's nice because it creates a
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whole list for you, so you
can essentially just go through the whole list,
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starting, of course, the most
relevant. The usually the hardest to
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get a hold of, but you
could still find multiple people who would be
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able to be a guest on your
show and then using that show to generate
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pr is not an angle that I
don't think many people are using. Why
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not? So I mean that is
a idea. I don't think we've done
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it much ourselves. So I'm like
wondering, like how would break it up
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into a press release and thence forward
it to the relevant news media, potentially.
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I mean it depends on how formal
you're thinking about it from a PR
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perspective, right. So old school
pr. Yeah, I might do you
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know, if I'm a big publication, maybe a big podcast, right,
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I might do a formal press release, send that to the journalists, etc.
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But to be honest, if I'd
a smaller, you know, Niche
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Podcaster, what I'm probably going to
do is send a direct email to whatever
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it is, you know, a
blog or a news publication or an industry
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niche publication or whatever the the outlet
is the type of publication that covers my
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field or topic, and I just
say hey, I had, you know,
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Dan Sanchez on and he talked about
x and Y and Z. I
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think this is going to be really
interesting for you in your audience. Would
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you want to give it a listen
before it comes out? Do you want
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some of the poll quotes from it? Right? Would you be up for
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amplifying it? You could get potentially
a lot of uptick, especially if you
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get those kind of important guests on
that those types of publications are likely to
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cover anyway, and that's often true
in the worlds of like sort of higher
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echelons of business, definitely true in
media and entertainment and obviously very true,
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especially right now, in areas like
epidemiology and, you know, science and
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and travel and tourism and politics.
So are they now? I'm trying to
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play this through in my mind and
it seems like sparked to our would also
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be a great tool for that,
because when I could find one, find
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the guests, invite them on the
show, use sparked Oro to plug in
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their name, figure out which websites
that audit the audience of that guest is
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using and sparked row and while many
of the top websites, you know,
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hub spot comes up. They're like, okay, they're just not going to
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feature write anybody, but a lot
of the people on the middle to bottom
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half of that list might just as
well and you can create any L let's
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to reach out to them, you
know, personally, one by one,
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customize the email. Take the time
instead of blasting them all and then any
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hubs. Thought is actually a really
interesting example. They're right, because hub
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spot accepts guest publications. So you
could conceivably write something up about. Hey,
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I talk to five of the whatever
top digital marketing experts about what's coming
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next in two thousand and twenty one
and how how a potential rebounding economy or
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situation is going to affect marketing.
Here's what they said. Here are the
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lessons I took away. Would help
spot be interested in a publication like that?
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I guarantee they almost certainly would write
so like now. Now, now
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you're not just getting amplification from those
niche publications. You can take those top
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ones and get whatever an op Ed
or guest contribution and that could drive.
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That's not only going to drive potentially
eight people directly to your podcast subscription,
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but it will also mean that your
brand and your name, the name of
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your podcast, the linked to your
podcast, all those things sort of.
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It's like a rising tie that lifts
all ships, because these signals can mean
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more search traffic for you, more
ranking authority, more brand relevance. Right,
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people have seen your name and your
podcast name before, so they're more
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likely to click you, more likely
to subscribe to its virtuous circle. What
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I like about it is spark Toro, just like these, are already things
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that you could have done, but
if you're just using the tool a little
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bit better, you can use it
just to make everything a little bit more
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relevant. Yeah, yeah, absolutely
different view on all these different things that
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you need to do and probably already
are doing, but you're working from your
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same list over and over again.
You know, like we all know,
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like if you're working in like we're
in BB marketing, we kind of know
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who the major players are. We
kind of know who the major publications are
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podcast, right, but what happens
when we get a guest that's has a
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slightly nuanced version? Right now,
we can do jump into what's more relevant
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to their audience, right, and
that makes all the difference when you're in
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handling. I have been consistently surprised
by the degree to which people think they
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know who the major players are.
Right. They have it in their head
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like Oh, well, these are
the big players, and then they look
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at the listen they're like, oh, I can't believe these four that I
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I guess I've heard of them,
but I didn't think of them and they're
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even bigger than the five that I
was thinking about in terms of reaching this
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particular audience. Right. So it's
true. I've actually what's surprised the people
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that are on the top five are
not even close to the people I would
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have put in the top five right, and a lot of that is it's
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not that. The thing about spark
Toro is it is not measuring or it's
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not prioritizing total reach. So if
a if a publication's audience is very large,
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that won't put it at the very
top of sparked Toro. It will
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only put it at the top if
the percent of the audience that you are
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searching for is very high, right, the percent of the audience that pays
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attention. So very often you'll see
what you and I might consider a more
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niche publication doing a better job of
reaching a specific audience than a very large
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publication. Right. This is kind
of I call this like the Wall Street
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Journal problem. Every you've ever had
this experience where you like you know,
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you talked to a CEO or CEMO
and you're like, well, I think
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you know, here the podcast I
think we should sponsor and here's some of
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the publications I want to get us
into, and they're like no, I
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want you to get me in the
New York Times, The Wall Street Journal,
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because that's what our customers read,
and you're like, God, I
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golf with our customers every weekend and
I know that you read the Wall Street
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Journal. You know, just shoot
me like yeah, maybe, but like,
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so are hundreds of thousands of other
people who aren't even close to being
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your demographic right. Right. And
so you, when you try and day
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waste that conversation time or money.
Yeah, you, you want to bring
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day to those conversations. That's that's
what you need. So we've talked a
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lot about earned media and I think
there's like almost more to be explored there.
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So I feel like a big part
of what sparked Toro can do and
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a big part of honestly, podcasting
his relationship building. Right. So how
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have you found that it can strengthen
relationships? My my sort of got tactic
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in building a one to one relationship
is almost always to make that first outreach
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over one social channel or another.
So, for example, you know,
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let's say I want to pitch someone
to be on their podcast or I'd really
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like to be a guest. What
I'm going to do, generally speaking,
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is comment on a few of their
linkedin posts, maybe send them a connection
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invite right, listen to a few
of their episodes. I'll include that in
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my outreach on linked and be like
Hey, I'd love to follow you,
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connect with you there. Great,
that starts a relationship. I might reply
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to a few of their tweets.
I might quote tweet something, I might
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retweet something of theirs and comment on
it. I might do the same on
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one of their facebook pages. I
might do the same on their instagram.
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All those interactions that build up.
Then they'll start to be like, Oh
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yeah, that ran fish can guy's
I've been connecting with him on social.
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Let's say school. You see an
email from me in your inbox after we've
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had a conversation on social, it's
way more relevant right like it builds.
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It makes that first email outreach way
more likely to be responded to. Write
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and if I send you something like, Dan, it's been really cool chatting
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with you the last couple weeks on
on twitter and Linkedin, and I couldn't
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help but ask, like, I
see you've got this podcast to be about,
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be to be marketing. Would you
maybe want to chat about sparked Toro
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sometime on there that that outreach attempt
versus. Hello, Dan, my name
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is Ryan Fishkin and I am the
CEO of sparked Toro and we would like
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to be on your podcast. You're
going to delete that. You're going to
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report spam. Right, we do
every day. Of hopefully not for me
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specifically, but you know, no, I invited you and it's only because
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your email, I mean your email
open rates have got to be through the
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roof one, because their personal.
I could tell you actually like looked at
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our website. Yep, in it. Partly it's because you're ran fish kid,
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right, so it's a personal email
from somebody that I know and I'm
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like, Oh, what's up?
Yeah, so I'd made into there.
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You have a platform. Yeah,
I think this is huge for lisonalizing.
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It certainly stands out exactly right.
Like you, you are trying to stand
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out amidst all this noise, all
this just these ecosystems of spam, right,
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and crap and low quality mass produced
outreach, and I think the way
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to do that is to relationship build
first, and so this is, you
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know, this is where, on
the own side, I really like one
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of the things that we own right, that own media sometimes ignores, is
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relationships, like direct relationships that you
have you have people's email addresses, you
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have a list of emails. You
can do two things with that. You
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can blast it out or you can
take that email and you can craft individual
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things, and a great way to
do that is to figure out who they
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are and what their audience is like
and where they're interacting and engaging and go
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build a relationship in those places first, ma'am. So that's the rhythm that
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you use. It doesn't necessarily take
sparked to our in order to build relationships
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and commenting on their their social media, building it slowly and emailing them.
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Yeah, it's far Toro is great
for, like, you know, two
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things, finding out who those people
are, i. Who are the influential
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people that I want to reach out
to, and then getting their email addresses
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and getting all their social contact data. But the process doesn't involve tools at
348
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all. Right, it's basically you
and your email. So there's some other
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at least I thought of one other
way to do owned media, but I
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like to hear a little bit more
about like what can we use sparked Ra
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for to help our own media?
When it comes to podcasting? HMM,
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yeah, I think when you are
producing episodes, one of the keys is
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to for many, many folks,
is to try and figure out how do
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I get sponsorship so that I can
put more production value into this, so
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that I can scale up what I'm
doing, so that I can reach figure
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audiences and and sparked rose is pretty
good on both sides of those right.
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So for growing the audience that you
want to reach, it will tell you
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where and to whom and how to
amplify that can help grow that audience,
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which is exactly what owned media is
all about, right, building up those
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subscriptions. And then the second piece, I think, is the the owned
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portion of your your revenue that you're
generating as a podcaster, and that's going
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to come from finding the right sponsors. If you plug your own, you
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know, your podcast social account,
your personal social account, the the show
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socials account, social accounts, the
website into sparked our you can see the
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audience that those that that's attracted there, what characteristics they have in what proportion
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and what else they pay attention to. And if you see, for example,
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Gosh, a surprising number of I'll
go back to our early example,
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a surprising number of the audience that
I'm attracting right now, follows hub spot,
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I should reach out to their media
team and see if they want to
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be a sponsor, and I should
use this sparked Toro data to show them
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why they should sponsor my podcast.
Like, Hey, hub spot team,
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I noticed that a very high proportion
of the people who pay attention to my
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podcast are also visiting your website and
engaging with your social channels. Here's the
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data. Would you want to be
a sponsor? That's a hell of a
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pitch man. That does make that
more compelling. Now I know if I
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recommended now, I do recommend our
to our customers that run podcasts like you.
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Needed to have, like if someone
approaches you and offers to sponse to
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your podcast, you should absolutely say
Yes. But what? Well, almost
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always been over there. Someone should
have like a business podcast, specifically WHO's
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00:27:15.769 --> 00:27:18.009
trying to push their own stuff every
once in a while on a good way.
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Should have another business come and then
sponsor that podcast and have essentially have
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some kind of advertisement on it.
It seems like, Oh, it's not
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pure anymore. I don't honor it's
they still own it, but it's not.
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It seems conflicting. What would you
say to that customer? I mean
385
00:27:34.480 --> 00:27:38.079
look, I think it's absolutely up
to every audience builder, to de Scott,
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decide how they want to monetize and
what they want to do. But
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I'll be honest it in general,
my experience has been that podcasts that have
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sponsors tend to be more about building
the audience interest and about serving their audiences
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then those that are what I would
say kind of connected directly to a business
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that they are trying to exclusively promote. I think that's why you can see
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folks like what's his name? A
Louis Grenier, right from everyone hates marketers,
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like he just went out on his
own with the everyone hates marketers podcast,
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and Louis has basically like said,
Oh, this is you know,
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this is great, that it's on
its own now and can start to generate
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its own of in you those kinds
of things. I I I think that
396
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actually builds up more authenticity. Generally
speaking, it's viewed as independent, as
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opposed to connected to a brand.
Right, if the hub spot podcast says
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hub spot is great, you should
buy hub spot, you're like yeah,
399
00:28:45.549 --> 00:28:52.029
yeah, yeah, right. But
if Louie's everyone hates marketers says a guest
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from hub spot on there you're like, oh, maybe they are great.
401
00:28:55.349 --> 00:28:59.380
It's interesting to think about as a
play on independence. Always thought about it
402
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as being at play on like having
more credibility, because people, if people
403
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are willing to put money behind your
podcast, that enough people must be listening
404
00:29:06.299 --> 00:29:08.539
to it that it kind of gives
like a social proof kind of mechanism to
405
00:29:08.660 --> 00:29:12.690
I think I think both are true. Yeah, so only makes more for
406
00:29:12.809 --> 00:29:17.329
more reason to have sponsors or ads
or something else in order to serve the
407
00:29:17.369 --> 00:29:19.329
audience and then, of course,
serve yourself because you can pump that money
408
00:29:19.329 --> 00:29:22.849
back into better production or more episodes
or something like that. Yeah, I
409
00:29:22.930 --> 00:29:27.039
mean I think there's there's a potential
win win there. I just wouldn't be
410
00:29:27.799 --> 00:29:30.759
I don't want to push anyone who
really doesn't want to have sponsors, but
411
00:29:32.319 --> 00:29:36.559
I don't think there's a great reason
to say no. It does not create
412
00:29:36.640 --> 00:29:41.430
the negative perception that folks fear it
might. Yeah, so we've talked a
413
00:29:41.430 --> 00:29:45.789
lot about a number of different things
and I know you are a big proponent
414
00:29:45.829 --> 00:29:49.349
of getting on podcasts. You speak
on a number of podcast in fact.
415
00:29:49.349 --> 00:29:52.900
How many? How many podcasts are
you speaking on on like a weekly basis
416
00:29:52.980 --> 00:29:57.539
right now? Are you like a
one and you know it's probably between two
417
00:29:57.619 --> 00:30:02.619
and four. Yeah, okay.
Are you usually doing outreach or you just
418
00:30:02.740 --> 00:30:06.740
getting enough inbound request that you can
kind of sustain doing all these shows?
419
00:30:06.740 --> 00:30:11.009
Let's see, I would say I
am. I am getting a lot of
420
00:30:11.170 --> 00:30:17.650
inbound requests. However, a lot
of that is nudged. So we mean.
421
00:30:18.250 --> 00:30:22.480
So what I mean is I don't
I don't email podcasters and say hey,
422
00:30:22.480 --> 00:30:25.880
I want to be a guest on
your show, but I often will
423
00:30:26.279 --> 00:30:29.880
go to spark Toro, see that
someone reaches an audience I want to reach,
424
00:30:30.079 --> 00:30:33.720
see that they have a podcast,
start engaging with them on social send
425
00:30:33.759 --> 00:30:37.710
them an email. That is totally
off topic, but realistically I know that
426
00:30:37.990 --> 00:30:41.829
many of those folks will then be
like hey, would you ever want to
427
00:30:41.829 --> 00:30:44.789
be a guest? Absolutely right,
I mean, that's a sorry, that
428
00:30:44.950 --> 00:30:48.349
is actually what happened, right.
Yeah, it's nudged behavior. Right.
429
00:30:48.829 --> 00:30:52.779
I try not to make it overt
and obvious and I'm not trying to like
430
00:30:52.339 --> 00:30:56.700
push myself, but I do know
that by having these conversations, engaging with
431
00:30:56.779 --> 00:31:03.220
these folks, very often that leads
to good opportunities of all kinds. Right,
432
00:31:03.740 --> 00:31:07.410
and for you might take a little
less effort and for other people that
433
00:31:07.529 --> 00:31:11.289
relationship building just probably has to take
a little bit longer. But it's not
434
00:31:11.410 --> 00:31:15.329
that you haven't been building relationship before
that. You have by just putting out
435
00:31:15.410 --> 00:31:19.039
lots of content for well, like
what two decades almost? Yeah, yeah,
436
00:31:19.200 --> 00:31:23.880
yeah, early in my career it
took a ton of effort right every
437
00:31:25.039 --> 00:31:30.200
single you know, piece of amplification
I could possibly get wash, you know,
438
00:31:30.440 --> 00:31:33.789
weeks, months of work, you
know, very, very low response
439
00:31:33.869 --> 00:31:37.430
rates. And then over time,
as my whatever profile grew, as I
440
00:31:37.549 --> 00:31:41.230
became more influential in the field and
sort of people knew who I was and
441
00:31:42.029 --> 00:31:48.140
I got better at speaking and presenting
and talking about all these subjects, all
442
00:31:48.180 --> 00:31:51.740
of those things became easier. That's
what I would recommend to any audience builder.
443
00:31:52.099 --> 00:31:55.220
You want a flywheel model where,
look, it's very, very difficult
444
00:31:55.259 --> 00:31:59.660
to earn your first few regular listeners, it's very, very difficult to get
445
00:31:59.700 --> 00:32:01.410
your first few guests, it's very, very difficult to get your first fewness.
446
00:32:01.529 --> 00:32:05.289
But every time you do it it
gets a little bit easier and a
447
00:32:05.329 --> 00:32:08.250
little bit easier and a little bit
easier, and so you're essentially building this
448
00:32:09.210 --> 00:32:14.890
flywheel that scales with decreasing friction over
time makes a honest times. I'm a
449
00:32:14.890 --> 00:32:17.240
big fan of the flywheel model,
only because I feel like it's kind of,
450
00:32:17.279 --> 00:32:20.480
I don't know, it's the best
model there is right now. It's
451
00:32:20.519 --> 00:32:22.119
the only model that starts to pay
you back for all the hard work and
452
00:32:22.240 --> 00:32:24.759
money you've put into it. Right, yeah, you, you need that
453
00:32:24.920 --> 00:32:30.069
compounding interest kind of model, right. Otherwise it's just, you know,
454
00:32:30.150 --> 00:32:32.789
the alternative is boulder pushing, where
every single you know, whatever it is,
455
00:32:32.990 --> 00:32:37.390
every next group of a hundred people
you want to reach costs the same
456
00:32:37.430 --> 00:32:42.430
amount of money or, depending on
what Google and facebook up to, more
457
00:32:42.589 --> 00:32:47.259
money, right, and each new
visit costs you the same amount of effort
458
00:32:47.299 --> 00:32:52.339
or energy. You don't want that. You want a model where as you
459
00:32:52.619 --> 00:32:58.059
grow your influence, your quality of
interaction, engagement, the quality of the
460
00:32:58.140 --> 00:33:01.650
content you produce, you get increasing
returns. I think the tough part about
461
00:33:01.650 --> 00:33:07.450
this Dand my opinion at least,
is that it is not fast. Right.
462
00:33:07.609 --> 00:33:10.690
So what people think is, Oh, well, the fifth time I
463
00:33:10.849 --> 00:33:15.200
do this it'll be way easier than
the first, and I just want to
464
00:33:15.240 --> 00:33:17.599
shake my head and be like no, no, no, the fifty,
465
00:33:19.440 --> 00:33:23.519
the five hundredth that's when it starts
to get easier. And then something weird
466
00:33:23.519 --> 00:33:29.390
will happen where the five hundred and
fifty is ten times better than the five
467
00:33:29.430 --> 00:33:31.190
hundred. Then you're like Whoa,
Whoa, all of a sudden the curve
468
00:33:31.470 --> 00:33:37.470
is going from gradual increase to exponential
increase. What's happening? That's when you're
469
00:33:37.509 --> 00:33:43.019
really getting the return on investment.
There and that flywheel spinning. But because
470
00:33:43.259 --> 00:33:46.420
that early, those early stages,
it's so hard to measure that improvement and
471
00:33:46.619 --> 00:33:51.460
to see it, people give up. It's just like, you know what
472
00:33:51.500 --> 00:33:53.700
it's just like. It's like going
to the gym. I mean, obviously
473
00:33:53.740 --> 00:33:59.329
you can tell from looking at me
I've never worked out, but you know
474
00:33:59.410 --> 00:34:01.529
I have like the tiniest shoulders of
anyone in my height. It's ridiculous.
475
00:34:02.490 --> 00:34:07.170
Shirts just hang off me. But
you know when you like if you go
476
00:34:07.289 --> 00:34:10.599
to the gym and you start working
out, it feels so frustrating, like
477
00:34:10.679 --> 00:34:15.199
you make no progress for forever,
forever. You're like, I can barely
478
00:34:15.239 --> 00:34:17.679
lift five pounds more than left,
you know whatever, a month ago,
479
00:34:17.760 --> 00:34:21.599
three months ago, and then all
of a sudden it feels like, Oh,
480
00:34:22.159 --> 00:34:23.909
Whoa, I'm getting stronger and you
look at yourself in the mirror and
481
00:34:23.909 --> 00:34:27.670
you're like, Oh, I've look
a little different and I feel a little
482
00:34:27.750 --> 00:34:31.550
better. And but those first three
to six months it feels like you're doing
483
00:34:31.670 --> 00:34:35.389
nothing. You know, after a
while you actually want to go to the
484
00:34:35.429 --> 00:34:37.980
gym's it feels good. It's more
fun than actually sitting on the couch and
485
00:34:39.219 --> 00:34:44.500
just surfing facebook or something, and
facebook anymore. But it's interesting. I
486
00:34:44.539 --> 00:34:49.099
think about the flywheel of podcasting.
I know there's definitely a fly wheel blogging
487
00:34:49.139 --> 00:34:52.090
and SEO's a fly wheel of social
media. PODCASTING as its own little fly
488
00:34:52.170 --> 00:34:54.929
wheel of sorts. And you get
started and you know no one wants to
489
00:34:54.969 --> 00:34:58.610
be the first couple of guests,
but you know you get your friend,
490
00:34:58.650 --> 00:35:00.969
your best customer, as your co
workers on and it starts to build momentum.
491
00:35:01.809 --> 00:35:05.449
Never once in a while you get
a bigger and bigger guest and you
492
00:35:05.570 --> 00:35:07.719
get more audience. You know,
the better you do, and on the
493
00:35:07.800 --> 00:35:12.159
fly wheel starts to go as the
bigger the audience you have, the bigger
494
00:35:12.440 --> 00:35:15.400
the guest you can bring on,
and the bigger the guests you can bring
495
00:35:15.480 --> 00:35:16.639
on, the easier it is to
get a little bit of audience right and
496
00:35:16.800 --> 00:35:21.239
on and on it goes. So
we're certainly feeling a little bit of that
497
00:35:21.360 --> 00:35:24.670
momentum with BTB growth. Now,
I think you makes a little get easier.
498
00:35:24.750 --> 00:35:28.630
Get better, right, you get
better at the sort of all the
499
00:35:28.710 --> 00:35:35.980
aspects of the the podcasting you know, the technology that you're using gets better.
500
00:35:36.099 --> 00:35:38.619
You get better using it, your
equipment gets better, you get better
501
00:35:38.619 --> 00:35:46.179
at figuring out your voice into nation. You get better at removing disfluencies from
502
00:35:46.219 --> 00:35:52.570
your speaking style. You get better
at framing questions and interviewing people and digging
503
00:35:52.570 --> 00:35:59.449
into details and and then you get
better at like extracting one of my favorite
504
00:35:59.489 --> 00:36:01.730
things that podcast do, a few
of them have done, is they'll take
505
00:36:01.849 --> 00:36:08.559
sort of very small thirty two,
forty second clips and they'll annotate them with
506
00:36:08.719 --> 00:36:13.119
captions and then they'll put that up
with like a little bit of a compelling
507
00:36:13.199 --> 00:36:15.440
video, whether it's you video capture
of the guest or whatever it is,
508
00:36:16.360 --> 00:36:22.070
on the social networks, right,
and so then that starts to get picked
509
00:36:22.110 --> 00:36:25.349
up and it can it can spiral
right like you get better and better at
510
00:36:25.389 --> 00:36:30.309
all this stuff. Now this reminds
me of a conversation that I often have
511
00:36:30.469 --> 00:36:36.059
on social there's always a debate of
quantity versus quality. I usually take the
512
00:36:36.139 --> 00:36:38.059
side that it's kind of like you
can do quality, but if you're only
513
00:36:38.139 --> 00:36:42.699
posting once a week or once a
month, like, you're not going to
514
00:36:42.739 --> 00:36:45.420
quite get the momentum you need,
essentially with your fly wheel. So I'm
515
00:36:45.460 --> 00:36:50.809
usually been pushing back on like the
quality debate, pushing for quantity, because
516
00:36:50.889 --> 00:36:53.130
sometimes you don't even know a quality
as until you've gotten too episode one hundred
517
00:36:53.289 --> 00:36:59.849
right. Where do you kind of
sit on that quality versus quantity debas is?
518
00:37:00.730 --> 00:37:02.800
I feel like this question is a
plant because I have a so I
519
00:37:02.840 --> 00:37:10.199
have a blog post sitting in my
drafts at Spark Toro that's like the quality
520
00:37:10.320 --> 00:37:16.750
versus quantity debate. I think the
title is it's a false choice. Right
521
00:37:16.909 --> 00:37:22.909
and and my reason behind this is
the way that I got better from a
522
00:37:22.949 --> 00:37:30.539
quality perspective was to do a lot
of quantity. Right that that essentially two
523
00:37:30.659 --> 00:37:37.059
things happen when you produce a lot
of content or produce a lot of episodes,
524
00:37:37.099 --> 00:37:43.340
whatever it is you're making. One
is serendipitously, some of those resonate
525
00:37:43.500 --> 00:37:46.449
for some reason, like they just
hit at the right time with the right
526
00:37:46.489 --> 00:37:52.050
audience in the right ways and they
sail across the web and they you know,
527
00:37:52.170 --> 00:37:55.090
to use a better for like of
a better word, like go viral,
528
00:37:55.369 --> 00:38:01.480
whatever it is. The other thing
that happens is you progressively get better
529
00:38:01.599 --> 00:38:08.760
and better at it. So that
combination means that, even even though it
530
00:38:09.000 --> 00:38:15.989
feels like you could put more effort
into each piece or you could put or
531
00:38:15.070 --> 00:38:22.349
you could produce more pieces with less
effort individually, in a way that the
532
00:38:22.550 --> 00:38:28.300
options are I could do both or
either and and those work right. I
533
00:38:28.579 --> 00:38:31.139
don't think it's a one or the
other. You can produce a lot of
534
00:38:31.219 --> 00:38:36.420
little things that are short and easy
for you. You can put a ton
535
00:38:36.460 --> 00:38:38.380
of effort into some big pieces if
you have a good feeling about them,
536
00:38:38.900 --> 00:38:42.690
and you can learn from both of
those. And the more you produce,
537
00:38:42.769 --> 00:38:45.650
the better you'll get at it and
the more you have that opportunity for that
538
00:38:45.769 --> 00:38:49.170
serendipitous sort of viral hit. It
makes so much sense. I mean,
539
00:38:49.250 --> 00:38:52.090
to get to even to get to
quality, you have to publish a lot,
540
00:38:52.690 --> 00:38:53.889
or at least practice a lot.
And Yeah, you know, your
541
00:38:53.929 --> 00:38:58.960
first one is as good qualities you
could have gotten. Yeah, it's always
542
00:38:58.960 --> 00:39:04.000
better published and then moving on to
the next one rather than nitpicking over it
543
00:39:04.119 --> 00:39:07.519
for so long, because you really
have to count the cost of trying to
544
00:39:07.559 --> 00:39:10.230
get to post one five hundred right, right. I can't just hope on
545
00:39:10.349 --> 00:39:13.869
one post a week. You really
have to think like no, I need
546
00:39:13.909 --> 00:39:16.429
to just get to a lot and
I don't want to produce a ton of
547
00:39:16.510 --> 00:39:20.590
crap, but I do want to
try to get to more so that I
548
00:39:20.630 --> 00:39:23.699
could learn and grow and get better
and better. Yes, so we've had
549
00:39:23.699 --> 00:39:28.420
a number of different topics so far
and I probably need to wrap it up
550
00:39:28.460 --> 00:39:30.739
now, but I want to give
you one last question of likes. There
551
00:39:30.780 --> 00:39:37.019
anything left for be to be podcaster
specifically that we didn't quite cover across how
552
00:39:37.059 --> 00:39:40.849
to grow an audience. One of
the ways that I think about growing a
553
00:39:40.969 --> 00:39:49.610
podcast of audience is absolutely I'm sure
you've experienced this as well, bringing other
554
00:39:49.849 --> 00:39:54.400
people's podcast audiences to Europe, right, and that that means being a guest.
555
00:39:54.440 --> 00:40:00.639
Right. So we talked a little
bit about how I'm doing specifically that,
556
00:40:00.840 --> 00:40:07.349
but this is a very useful tactic
that I would encourage and to do
557
00:40:07.630 --> 00:40:10.869
that. One of the things that
I would suggest is you don't just want
558
00:40:10.909 --> 00:40:19.510
to sort of be known for your
podcast, you also want some personal association
559
00:40:19.789 --> 00:40:23.860
and brand, personal brand association with
an area of expertise. That is a
560
00:40:24.260 --> 00:40:30.739
great way to get invited onto other
people's shows and build up your audience for
561
00:40:30.860 --> 00:40:37.769
people who come to you for that
topic and and for that unique insight that
562
00:40:37.889 --> 00:40:40.769
you can bring to any subject matter. Right. So I can talk about
563
00:40:43.010 --> 00:40:45.650
politics, I can talk about,
you know, racial issues in the United
564
00:40:45.690 --> 00:40:47.929
States. I had a couple of
podcast that I did about that, which
565
00:40:47.929 --> 00:40:54.000
is deeply uncomfortable and challenging but probably
also very worthwhile, and it is.
566
00:40:54.679 --> 00:40:59.880
You know, it's intense, but
it does expose me to another larger audience.
567
00:40:59.880 --> 00:41:02.599
But I'm talking about it from a
marketing perspective, right, and that
568
00:41:02.760 --> 00:41:09.309
sort of niche expertise means that I
get those opportunities. I would encourage podcasters
569
00:41:09.349 --> 00:41:14.429
to do the same. Right.
It's not it's not just about creating a
570
00:41:14.469 --> 00:41:19.219
great podcast, it's what are you
known for? Where do you have expertise,
571
00:41:19.340 --> 00:41:23.659
so that you can use other people's
platforms, podcasts or video series?
572
00:41:23.699 --> 00:41:28.539
Right. I would encourage podcasters,
to the degree that they can or want
573
00:41:28.539 --> 00:41:34.130
to, to also look at Youtube
channels as a way to broadcast themselves and
574
00:41:34.170 --> 00:41:37.570
amplify and get opportunities. This is
something, conveniently, that sparked to row
575
00:41:37.690 --> 00:41:40.690
does so right. There's there's two
tabs right next to each other, youtube
576
00:41:40.730 --> 00:41:45.289
channels and podcasts. That will show
you what any audience pays attention to.
577
00:41:45.449 --> 00:41:50.599
I would tend to build relationships and
pitch both of those. For infrequent listeners.
578
00:41:50.800 --> 00:41:53.239
Youtubes actually, I think, the
second most listen to platform, or
579
00:41:53.400 --> 00:41:58.880
podcast specifically listening podcast just on Youtube. So when you were important, that
580
00:41:58.960 --> 00:42:00.869
just came out and you're like,
wow, people are watching podcasts, and
581
00:42:01.030 --> 00:42:05.070
it's true, they are watching deadcast, even if it's in a Roman's not
582
00:42:05.150 --> 00:42:07.630
the only podcast people are watching.
Yeah, it's a convenient platform, like
583
00:42:07.710 --> 00:42:13.269
it really really is. I I
will often, even if a youtube video
584
00:42:13.389 --> 00:42:15.539
is a video, I will often
listen to it and not watch it.
585
00:42:16.380 --> 00:42:20.219
Yep, if only they didn't charge
to be able to listen to it with
586
00:42:20.380 --> 00:42:22.019
having the phone screen off. I
think is the big thing holding it back
587
00:42:22.059 --> 00:42:25.739
a bit. It's behind the pay
wall and you're like the more people would
588
00:42:25.739 --> 00:42:29.900
spend more time on your platform and
probably do audio ads or something if you
589
00:42:29.940 --> 00:42:34.809
would just let them listen to things
with the screen off. To come back
590
00:42:34.849 --> 00:42:37.610
to your last thought, essentially I
think what you're saying is they should become
591
00:42:37.730 --> 00:42:40.929
somewhat of a thought leader, even
if it's only a micro in a micro
592
00:42:42.010 --> 00:42:45.440
level. It's Cringey as that word
is. Yeah, yeah, and I
593
00:42:45.519 --> 00:42:47.639
don't, I don't necessarily, I
mean all the associations with thought leader like
594
00:42:47.800 --> 00:42:52.719
suggest that you have to be,
I don't know, doing other kinds of
595
00:42:52.760 --> 00:42:57.199
things that I don't necessarily wouldn't necessarily
suggest a sort of like the word influencer,
596
00:42:57.239 --> 00:42:58.789
right, like, right, don't? You don't have to be an
597
00:42:58.909 --> 00:43:01.469
influencer and, like whatever, take
off your clothes on instagram. You don't
598
00:43:01.469 --> 00:43:05.710
have to be a thought leader and, like whatever, stand on a Ted
599
00:43:05.750 --> 00:43:09.110
x stage in your city. Right, like. You can build up your
600
00:43:09.190 --> 00:43:17.739
expertise simply by amplifying content around that, by producing and sharing content around that,
601
00:43:17.940 --> 00:43:23.980
by having strong, especially be to
be strong data back to opinions,
602
00:43:24.260 --> 00:43:30.250
and sometimes controversial ones, about a
topic and sharing those thoughtfully and intelligently.
603
00:43:30.409 --> 00:43:37.130
That can build up that recognition of
expertise. Occasionally producing a blog post on
604
00:43:37.210 --> 00:43:40.289
your own site or other people's,
if if you're good at writing, doing
605
00:43:40.409 --> 00:43:45.800
episodes where you're exclusively just taking hey, I'm going to do five minutes.
606
00:43:45.960 --> 00:43:50.079
You know, five minute episode on
this particular thing that happened in the news
607
00:43:50.119 --> 00:43:52.559
around our B to be subject,
and then I'm going to turn that into
608
00:43:52.679 --> 00:43:57.989
a micro video, right, that
has captions that can sit on twitter and
609
00:43:58.070 --> 00:44:02.510
Linkedin and Youtube and facebook, etc. Those are all good ways to build
610
00:44:02.510 --> 00:44:07.070
that up, and you don't have
to do the classic thoughts are eating thing
611
00:44:07.230 --> 00:44:13.300
right. You can just essentially be
an expert or get expertise first and just
612
00:44:13.420 --> 00:44:16.340
contribute original ideas that help. A
lot of that is a lot of that
613
00:44:16.500 --> 00:44:21.380
is consuming the content in that world. Yeah, right. So, like
614
00:44:22.059 --> 00:44:23.769
you know, if you have an
area of expertise, you can plug in.
615
00:44:24.369 --> 00:44:28.010
You can plug that ASPARKTOR, you
can go to Google and go to
616
00:44:28.010 --> 00:44:31.289
the social now works right, find
the sources that people are paying attention up
617
00:44:31.329 --> 00:44:35.849
to in that world, pay attention
to them yourselves, subscribe to them,
618
00:44:36.329 --> 00:44:38.599
follow them, read them, consume
them, digest them and then be able
619
00:44:38.639 --> 00:44:46.000
to offer a thoughtful, concise,
unique, potentially controversial opinions about that stuff
620
00:44:46.079 --> 00:44:53.829
right, based on your knowledge and
your reasoning. Perfect it's certainly a hard
621
00:44:53.909 --> 00:44:57.630
thing, but a worthwhile thing,
and if you have a podcast, you're
622
00:44:57.670 --> 00:45:00.230
probably already doing it by inviting people
onto your podcast. And then spy speaking
623
00:45:00.269 --> 00:45:04.349
yourself. You know the thing about
stuff that's easy and hard, Dan I.
624
00:45:05.309 --> 00:45:09.019
In my experience, if something is
easy, it is often not that
625
00:45:09.219 --> 00:45:15.019
worthwhile to do and it does not
help you stand out. But if something
626
00:45:15.179 --> 00:45:20.219
is very difficult, very challenging,
there tends to be a lot of value
627
00:45:20.420 --> 00:45:25.250
in being good at that thing.
Absolutely, I find that it's not challenging
628
00:45:25.369 --> 00:45:29.289
and that it's really difficult for thirty
minutes. It's challenging in that it just
629
00:45:29.409 --> 00:45:31.409
takes a lot of time and showing
up every day for a long period of
630
00:45:31.449 --> 00:45:34.809
time. Right, it's not hard
to write a blog post. It's hard
631
00:45:34.849 --> 00:45:37.800
to write a thousand of them,
right, or a thousand podcast episodes or
632
00:45:37.840 --> 00:45:43.599
different things like that. So hard
and that's just a long road. Yeah,
633
00:45:43.800 --> 00:45:46.519
RAN, working people learned more from
you. These days. You've moved
634
00:45:46.559 --> 00:45:51.269
your blog around a few different times
work in they follow you on social and
635
00:45:51.309 --> 00:45:57.710
and read about what you're up to. Yeah, the best place to follow
636
00:45:57.829 --> 00:46:00.550
me for sort of short updates I'm
most active on twitter, where I'm at
637
00:46:00.630 --> 00:46:05.179
Rand Fish. And of course,
folks are welcome to give us Fark Toro
638
00:46:06.179 --> 00:46:08.340
a try. It's free to try
out. You can run about ten searches
639
00:46:08.500 --> 00:46:14.300
some months for free. We have
like a forever free plan and I blog
640
00:46:14.500 --> 00:46:17.420
at spark to rocom's blog. Fantastic. Thank you so much for joining us
641
00:46:17.500 --> 00:46:20.769
on the show today. Yeah,
my blead, with thanks for at me
642
00:46:20.849 --> 00:46:28.289
down back. Hey, everybody,
logan with sweet fish here. If you're
643
00:46:28.289 --> 00:46:31.050
a regular listener of BB growth,
you know that I'm one of the cohosts
644
00:46:31.050 --> 00:46:34.960
of the show, but you may
not know that I also head up the
645
00:46:35.039 --> 00:46:37.599
sales team here at sweetfish. So, for those of you in sales or
646
00:46:37.639 --> 00:46:42.119
sales ops, I wanted to take
a second to share something that's made us
647
00:46:42.199 --> 00:46:45.800
insanely more efficient lately. Our team
has been using lead Iq for the past
648
00:46:45.800 --> 00:46:51.510
few months and what used to take
us four hours gathering contact data now takes
649
00:46:51.510 --> 00:46:54.630
us only one, or seventy five
percent more efficient. We're able to move
650
00:46:54.789 --> 00:47:00.699
faster withoutbound prospecting and organizing our campaigns
is so much easier than before. I'd
651
00:47:00.739 --> 00:47:05.500
highly suggest you guys check out lead
Iq as well. You can check them
652
00:47:05.500 --> 00:47:15.090
out at lead iqcom. That's Elle
a d iqcom and sweetfish. We're on
653
00:47:15.170 --> 00:47:20.769
a mission to create the most helpful
content on the Internet for every job,
654
00:47:20.929 --> 00:47:24.690
function and industry on the planet for
the BB Marketing Industry. This show is
655
00:47:24.769 --> 00:47:29.369
how we're executing on that mission.
If you know a marketing leader that would
656
00:47:29.369 --> 00:47:32.159
be an awesome guest for this podcast. Shoot me a text message. Don't
657
00:47:32.199 --> 00:47:36.199
call me because I don't answer.
I no numbers, but text me at
658
00:47:36.280 --> 00:47:38.440
four hundred and seven for and I
know three and three, two eight.
659
00:47:38.760 --> 00:47:42.760
Just shoot me their name, maybe
a link to their linkedin profile, and
660
00:47:42.880 --> 00:47:45.789
I'd love to check them out to
see if we can get them in the
661
00:47:45.829 --> 00:47:46.070
show. Thanks a lot.