Dec. 21, 2021

3 Secrets Successful People Know About Time Management with Kevin Kruse

The “hustle” isn’t all it’s cracked up to be.

We’ve all heard about hustling and working hard, but what about working smart?

Billionaires like Mark Cuban and Richard Branson will tell you that time management plays a direct role in their success. From the first hour of their mornings to how they organize their calendars, they have learned how to own their day instead of letting their day own them.

In this episode, Kevin Kruse, NY Times Bestselling Author of 15 Secrets Successful People Know About Time Management, shares time management tips from some of the most successful billionaires in the world.

Transcript
WEBVTT 1 00:00:00.240 --> 00:00:04.360 accelerating value by proof. Analytics is the podcast for marketing, 2 00:00:04.370 --> 00:00:08.240 communications, sales and operations leaders who want to see their business 3 00:00:08.240 --> 00:00:12.760 value clearly and succeed. Learn how leaders are closing the gap between 4 00:00:12.760 --> 00:00:16.810 creative work and business impact through raw conversations. Don't 5 00:00:16.810 --> 00:00:21.810 believe me. Check out the show for yourself. From the CFO perspective, 6 00:00:21.810 --> 00:00:29.820 it's value is what type of revenue generation earnings, cash flow that is 7 00:00:29.820 --> 00:00:34.130 only adding to the growth of the of the enterprise. You know. Another dimension 8 00:00:34.130 --> 00:00:37.940 would be how our margins performing are we? You know, we're getting the right 9 00:00:37.940 --> 00:00:43.910 value by seeing margin expansion by creating products, services that are 10 00:00:43.910 --> 00:00:48.970 generating, You know, that incremental value to the organization. And I think 11 00:00:48.970 --> 00:00:54.060 from my lens, you know that it's monetary in many dimensions, right? 12 00:00:54.070 --> 00:00:58.900 It's not, you know, thinking about okay, what say from an employee perspective, 13 00:00:58.900 --> 00:01:03.540 other perspectives. But as a leader, as the finance leader, as you're looking 14 00:01:03.540 --> 00:01:09.920 to grow the revenue, earnings and cash flow of an organization, it will only 15 00:01:09.920 --> 00:01:15.280 create more opportunities for your employees, for your suppliers, for your 16 00:01:15.280 --> 00:01:20.250 customers, based on the services that you're creating. So to me, that's how I 17 00:01:20.250 --> 00:01:27.160 view to be value for more. Subscribe to the show wherever you listen to podcast. 18 00:01:27.740 --> 00:01:27.940 Yeah. 19 00:01:33.140 --> 00:01:37.740 Welcome into another episode of B2B growth. My name is Benji Block, and I 20 00:01:37.750 --> 00:01:40.970 want to let you know over the next few episodes we're doing something that I'm 21 00:01:40.970 --> 00:01:47.330 really excited about. Did you know that be to be. Growth has over 2000 episodes. 22 00:01:47.340 --> 00:01:53.220 In our archive. We have so much content, so much gold. And for some of you, 23 00:01:53.220 --> 00:01:56.300 you've just recently found the show or for those that have been around for a 24 00:01:56.300 --> 00:01:59.630 while. It's like, man, I didn't realize I've been listening for that long, 25 00:01:59.630 --> 00:02:03.500 right? Like there's just so much that we can learn from. And so I thought, 26 00:02:03.510 --> 00:02:07.980 Why don't we go back to some older episodes, Especially as we're about to 27 00:02:07.980 --> 00:02:13.070 head into 2022? Could we pull some things that would be really helpful for 28 00:02:13.070 --> 00:02:17.980 our audience? And so today I'm excited to bring you a classic episode. We sat 29 00:02:17.980 --> 00:02:23.240 down with Kevin Cruz And he gave us three secrets. Successful people know 30 00:02:23.250 --> 00:02:27.540 about time management. I know time management is something I'm personally 31 00:02:27.540 --> 00:02:31.410 reviewing thinking about as we head into the new year, and I thought man 32 00:02:31.410 --> 00:02:35.430 for some of us. I'm sure this would just be a timely conversation to 33 00:02:35.430 --> 00:02:41.210 revisit. So without further ado, let's jump into this conversation that we had 34 00:02:41.220 --> 00:02:43.260 with Kevin Cruz. 35 00:02:45.940 --> 00:02:50.000 Welcome back to the B to B Growth Show. We are here today with Kevin Kruse. 36 00:02:50.000 --> 00:02:55.130 He's a New York Times best selling author, and his last book is titled 15 37 00:02:55.130 --> 00:02:59.420 Secrets. Successful people know about time management. Kevin, how you doing 38 00:02:59.420 --> 00:03:02.480 today, man? Doing great, James and hello, Jonathan. Thanks for having me 39 00:03:02.480 --> 00:03:06.430 on the show, Kevin. Thanks. Thanks for being here and really excited to chat 40 00:03:06.430 --> 00:03:10.500 with you, Kevin. I've actually been listening to your podcast and, uh, just 41 00:03:10.500 --> 00:03:15.080 getting a ton of helpful tips out of it. So I wanted to reach out to you And 42 00:03:15.080 --> 00:03:19.050 have you share some of these secrets from your last book with our audience. 43 00:03:19.050 --> 00:03:24.050 So but, Kevin, before we dive into that, I want to set some context. And you 44 00:03:24.050 --> 00:03:28.510 actually been in the B2B game, the bulk of your career? It sounds like and so 45 00:03:28.510 --> 00:03:32.330 could you tell our audience a little bit about your background and what led 46 00:03:32.330 --> 00:03:36.470 you to doing what you're doing? A lot of now. Yeah, that's that's a great 47 00:03:36.470 --> 00:03:40.360 question. And others who are less polite basically say, like, Why the Why 48 00:03:40.360 --> 00:03:43.590 the heck do we need another book on time management? And why did you spend 49 00:03:43.590 --> 00:03:48.140 your time writing it? And you're right. You know, I spent over 20 years as an 50 00:03:48.140 --> 00:03:53.560 entrepreneur starting and selling, Uh, some companies had several exits, and 51 00:03:53.640 --> 00:03:57.780 this book came from my own experience. I mean, when I was young and dumb in my 52 00:03:57.780 --> 00:04:02.080 twenties, you know, I really just believed it was all about the hustle. 53 00:04:02.090 --> 00:04:04.600 And, you know, you want to have a little bit of hustlers, nothing wrong 54 00:04:04.600 --> 00:04:09.840 with hard work. But my first company, it was a small exit when I was 30 years 55 00:04:09.840 --> 00:04:14.820 old. You know, I built a company up to just over a million dollars in revenue, 56 00:04:14.830 --> 00:04:19.620 took me five years to do it. And I sold it for about $2 million. But I was 57 00:04:19.620 --> 00:04:23.860 working literally 80 hours a week. Sometimes more. I mean, seven days a 58 00:04:23.860 --> 00:04:28.520 week. I'd pull all nighters, and, you know, I was just got to that point 59 00:04:28.530 --> 00:04:33.390 where, yes, there was some amount of business success, but it was at a 60 00:04:33.400 --> 00:04:37.720 tremendous cost to my health, my relationships and looking back, I mean, 61 00:04:37.730 --> 00:04:41.540 how good of a boss could I have been? How good could I have been with clients 62 00:04:41.540 --> 00:04:46.440 when you know, I was getting four hours of sleep at night, and I slowly learned 63 00:04:46.440 --> 00:04:50.970 from some mentors that it's okay to work hard, but it's more powerful to 64 00:04:50.970 --> 00:04:55.560 work smart. And it got to the point where, with my last business, it was 65 00:04:55.560 --> 00:04:59.550 the exact same industry and everything. Same customers, same product base In 66 00:04:59.550 --> 00:05:03.200 five years. Instead of growing a million dollar business, I grew a $12 67 00:05:03.200 --> 00:05:14.110 million 40 hours a week. So from 100 hours a week to about 30 hours a week, 68 00:05:14.120 --> 00:05:18.980 but revenue grew from a million to 12 million a year, and it's all by just 69 00:05:18.980 --> 00:05:23.550 changing the way I worked. And so when I sold that last company, I just 70 00:05:23.550 --> 00:05:27.650 decided, all right. You know, let me spend some time writing and speaking 71 00:05:27.650 --> 00:05:31.770 and talking to entrepreneurs and, um, time and productivity was one of the 72 00:05:31.770 --> 00:05:35.540 things that I, you know, thought I could help give back on. That's 73 00:05:35.540 --> 00:05:39.470 incredible. And so so this last book that you wrote these 15 secrets, 74 00:05:39.480 --> 00:05:43.130 they're not just coming out of your brain. You've tapped the shoulders of 75 00:05:43.140 --> 00:05:47.500 some some pretty high profile people to get their secrets. Can you tell our 76 00:05:47.500 --> 00:05:52.210 audience a little bit about who you sought after to to really help you and 77 00:05:52.210 --> 00:05:56.890 inform the content for this book? Yeah. No, it's It's great. You know, I, um 78 00:05:56.900 --> 00:06:00.550 there's the subtitle. The book is the craziest longest one ever. It's called 79 00:06:00.550 --> 00:06:05.290 The Productivity Habits of Seven Billionaires. 13 Olympic athletes, 29 80 00:06:05.290 --> 00:06:10.160 Straight A students and 239 entrepreneurs. And so you know, there's 81 00:06:10.160 --> 00:06:14.360 the billionaires include, you know, Mark Cuban and Mohammadou Jews, the 82 00:06:14.360 --> 00:06:18.780 youngest billionaire in Africa. You know, we've got all kinds of solo 83 00:06:18.780 --> 00:06:22.430 preneurs, so it's not just the big ones. We've also got solo preneurs. I got 84 00:06:22.430 --> 00:06:26.350 working moms. I mean everything in between. But it's the largest 85 00:06:26.360 --> 00:06:31.110 qualitative research base. And then I interviewed four. I did a survey study 86 00:06:31.120 --> 00:06:36.830 of over 4000 corporate professionals to kind of inform this book. It's the 87 00:06:36.830 --> 00:06:40.840 first time anyone's really done a true research project on time and 88 00:06:40.840 --> 00:06:44.750 productivity. In this crazy age we're living in, that's good. That's good, 89 00:06:44.750 --> 00:06:47.690 Kevin. So I want to dive into this episode. We're going to talk about 90 00:06:47.690 --> 00:06:52.140 three specific things. Three of the secrets, if you will, that successful 91 00:06:52.140 --> 00:06:55.130 people know about time management. I think it's gonna be really helpful for 92 00:06:55.130 --> 00:06:59.450 our audience. B two b founders B two b sales executives Who there never seems 93 00:06:59.450 --> 00:07:04.330 to be enough time in the day. And so as we dive into this first one, I think it 94 00:07:04.330 --> 00:07:08.460 was one that Richard Branson actually told you. Can you share that that first 95 00:07:08.460 --> 00:07:12.980 one with us? Well, yeah. So you know, 11 of the more controversial 96 00:07:12.980 --> 00:07:16.130 recommendations that came out of the research is basically that ultra 97 00:07:16.130 --> 00:07:21.790 productive people Don't use to do lists. And I started, you know, hearing that 98 00:07:21.790 --> 00:07:24.880 people were not mentioning the to do list on these interviews. And as I did 99 00:07:24.880 --> 00:07:30.720 more research, I found one study that shows that 41% of everything we put on 100 00:07:30.720 --> 00:07:35.160 the to do list is never done and to do lists because of something called the 101 00:07:35.160 --> 00:07:39.300 Zeiger Nick effect Can lead to more stress when we know we have things to 102 00:07:39.300 --> 00:07:44.030 do and no plan to do them. It eats away at our subconscious, which is why we 103 00:07:44.030 --> 00:07:47.900 can, you know, work a 14 hour day, go home, exhausted, and then we can't fall 104 00:07:47.900 --> 00:07:51.900 asleep all of a sudden. Now, what ultra productive people are doing in this 105 00:07:51.900 --> 00:07:56.650 research base is their living from their calendar. Like just that simple 106 00:07:56.650 --> 00:08:02.640 task of taking all your two DUIs and picking a day, A time and a duration 107 00:08:02.650 --> 00:08:07.510 dramatically increases the likelihood you're going to do them and reduces 108 00:08:07.510 --> 00:08:11.140 that stress response because your brain knows Hey, there's already a plan for 109 00:08:11.140 --> 00:08:14.150 that. I'm gonna take care of that Thursday at 3. 30. So you're not gonna 110 00:08:14.150 --> 00:08:17.350 be losing sleep over it now? You mentioned Richard Branson. Now he 111 00:08:17.350 --> 00:08:21.460 actually picked a fight with me over this in his blog recently. You know, he 112 00:08:21.460 --> 00:08:25.990 picked up on this recommendation and he's saying that he likes using his to 113 00:08:25.990 --> 00:08:29.400 do list, and he's obviously a billionaire. That does. And I've 114 00:08:29.400 --> 00:08:36.130 challenged him, uh, to a $25,000 debate. I told him I'll give the money to to 115 00:08:36.130 --> 00:08:39.640 Virgin Unite. He clearly doesn't need the money to his charity, and I said, 116 00:08:39.640 --> 00:08:43.700 Listen, give me 30 minutes, and I'm sure that I'm gonna get you to give up 117 00:08:43.700 --> 00:08:47.690 your to do list and start living from your calendar. And his people just got 118 00:08:47.690 --> 00:08:52.880 back to me yesterday saying he's reviewing my request up on the chest on 119 00:08:52.880 --> 00:08:58.360 his to do list. Exactly. Get back to be faster if you just live right? Right, 120 00:08:58.370 --> 00:09:04.400 That's also that's incredible. So So I have started recently doing this Kevin 121 00:09:04.410 --> 00:09:09.020 moving things from a to do list system. I was using trail Oh, you know, I got 122 00:09:09.020 --> 00:09:13.060 some value out of the to do list, but, like you said, like eventually, I think 123 00:09:13.060 --> 00:09:17.500 it worked for me for a few weeks, maybe even a month, but I eventually just 124 00:09:17.500 --> 00:09:21.550 stopped going to that board entre ello because I it was stressing me out the 125 00:09:21.550 --> 00:09:24.710 number of things that I had to do on that list. But the other thing that 126 00:09:24.710 --> 00:09:29.150 I've noticed from moving to a calendar is I can set now recurring things that 127 00:09:29.150 --> 00:09:35.050 I know need to be done weekly. And so I just say, Okay, Tuesdays at 2:30 p.m. 128 00:09:35.060 --> 00:09:40.130 Are going to be the days that I do X y and Z. So if I want to block out time 129 00:09:40.130 --> 00:09:43.970 to engage on social media instead of just knowing like, Oh, I need to get 130 00:09:43.970 --> 00:09:48.140 around to doing that, I need to do that. I now know to 30 on Tuesdays, 131 00:09:48.140 --> 00:09:52.390 Wednesdays and Thursdays, or when I do that. And so it's been super helpful, 132 00:09:52.640 --> 00:09:57.110 not just for one off tasks but also recurring tasks for me. Well, yeah, and 133 00:09:57.110 --> 00:10:00.520 that's brilliant. I mean, when you work from your calendar, you can align to 134 00:10:00.520 --> 00:10:03.980 your values and your energy. So you know, you start to schedule your brain 135 00:10:03.980 --> 00:10:07.730 work in the morning, your recurring appointments, whether that's, you know, 136 00:10:07.740 --> 00:10:11.960 for your body going to the gym or date night with your spouse. You know, those 137 00:10:11.960 --> 00:10:15.550 are just time blocks that happen over and over again, and it just changes the 138 00:10:15.550 --> 00:10:19.740 way we spend our time. Yeah, a lot of the ways that I get appointments on my 139 00:10:19.740 --> 00:10:24.070 calendar. I use a tool called Calendar early. I'm not sure if you are familiar 140 00:10:24.070 --> 00:10:27.840 with it, but it's cool because, you know, as we're scheduling these podcast 141 00:10:27.840 --> 00:10:31.080 interviews and we're you know, we're getting sales calls on the calendar, I 142 00:10:31.080 --> 00:10:35.660 just send my calendar to everyone, and I know that. Okay? You know, I keep 143 00:10:35.660 --> 00:10:39.770 using the engage on social media example, but I know that nothing is 144 00:10:39.770 --> 00:10:43.980 going to override that to 30 slot on a Tuesday, Wednesday or Thursday because 145 00:10:43.980 --> 00:10:47.900 I've blocked it in my calendar. And so there's not gonna be a, you know, a 146 00:10:47.900 --> 00:10:52.010 call that pops up for a meeting. That happens because, like you said, like, 147 00:10:52.020 --> 00:10:56.400 you align your calendar with what your values are and you make sure that those 148 00:10:56.400 --> 00:11:01.080 are a priority and they actually happen because not like if you're using kindly 149 00:11:01.080 --> 00:11:05.450 as a as a means to get new appointments on your calendar, you get to control 150 00:11:05.460 --> 00:11:09.210 when those happen. And so when I heard your episode talking about it, I was 151 00:11:09.210 --> 00:11:14.760 like, Man, that is really, really good. Hey, everybody, Logan was sweet fish 152 00:11:14.760 --> 00:11:18.750 here. If you're a regular listener of GDP growth, you know that I'm one of 153 00:11:18.750 --> 00:11:22.800 the co hosts of the show, but you may not know that I also head up the sales 154 00:11:22.800 --> 00:11:27.330 team here at Sweet Fish. So for those of you in sales or sales ops, I wanted 155 00:11:27.330 --> 00:11:30.940 to take a second to share something that's made us insanely more efficient. 156 00:11:30.940 --> 00:11:35.600 Lately, our team has been using lead I Q for the past few months and what used 157 00:11:35.600 --> 00:11:41.400 to take us four hours gathering contact data now Takes us only one Where 75% 158 00:11:41.410 --> 00:11:45.380 more efficient we're able to move faster with outbound prospecting, and 159 00:11:45.390 --> 00:11:50.080 organizing our campaigns is so much easier than before. I'd highly suggest 160 00:11:50.080 --> 00:11:54.620 you guys check out lead I Q as well. You can check them out at lead. I q dot 161 00:11:54.620 --> 00:12:04.770 com That's L e a D i q dot com. Alright, let's get back to the show. So, Kevin, 162 00:12:04.770 --> 00:12:07.880 this this next one that we're going to talk about is one that I think Mark 163 00:12:07.880 --> 00:12:12.700 Cuban told you. Can you impact that productivity tip for us? Yeah, it's, uh, 164 00:12:12.710 --> 00:12:16.880 you know, it was pretty funny, you know, I reached out, as I said to hundreds of 165 00:12:16.880 --> 00:12:20.470 entrepreneurs, and primarily I tried to reach him first, you know, through 166 00:12:20.470 --> 00:12:25.280 email and the majority didn't respond at all. I mean, it was it was like no 167 00:12:25.280 --> 00:12:30.630 response and others. It took a lot of time. Mark Cuban responded 61 minutes 168 00:12:30.630 --> 00:12:35.770 after I reached out to I mean, that's how dialed in. He is a master of time. 169 00:12:35.770 --> 00:12:40.680 He is now, you know, before I reveal his his answer. This was a common theme 170 00:12:40.680 --> 00:12:44.960 among the billionaires. They all sort of gave similar advice. So typical Mark 171 00:12:44.960 --> 00:12:48.710 Cuban fashion. I mean, very snarky. Kind of funny. His advice. I said, Give 172 00:12:48.710 --> 00:12:52.050 me your number one piece of advice for productivity time management. And he 173 00:12:52.050 --> 00:12:57.820 said, Never do meetings unless someone is writing you a check. So now you've 174 00:12:57.820 --> 00:13:00.930 got to assume, like, you know, Look, if you report to the guy, he's going to 175 00:13:00.930 --> 00:13:04.550 meet with you and you sure he's doing meetings for Shark Tank or whatever, 176 00:13:04.740 --> 00:13:08.960 But the sentiment came through over and over again. Dustin Moskovitz, the co 177 00:13:08.960 --> 00:13:13.240 founder of Facebook, another one of the billionaires. His company now is called 178 00:13:13.240 --> 00:13:18.800 Asana, and he said they have no meeting Wednesdays. So four other days of the 179 00:13:18.800 --> 00:13:22.310 week. If you gotta drown in meetings, that's fine. But let there be at least 180 00:13:22.310 --> 00:13:27.820 one day a week where it's the day to make stuff to work on. Stuff. To focus. 181 00:13:27.840 --> 00:13:31.950 Rory Vaden. You know he's got 100 person coaching company now does a lot 182 00:13:31.950 --> 00:13:36.760 on productivity. They flipped that Monday is meeting day. You can only 183 00:13:36.760 --> 00:13:41.250 hold meetings on Monday, the other four days a week. They've banned meetings. 184 00:13:41.260 --> 00:13:44.410 And so listen, you know, if you're running your own company or you're the 185 00:13:44.410 --> 00:13:48.880 boss, you can kind of, you know, say okay, no meetings in in the morning 186 00:13:48.880 --> 00:13:53.570 until after we make our cold calls or no meetings on Monday or whatever it is. 187 00:13:53.600 --> 00:13:57.880 But even as an individual, you know, we should try to stay out of meetings as 188 00:13:57.880 --> 00:14:02.020 much as possible. They are not very efficient when it comes to sharing 189 00:14:02.020 --> 00:14:06.450 information or making decisions. So rather than just saying yes, we should 190 00:14:06.450 --> 00:14:10.940 try to stay out of them or at least condense them, do stand up, huddles, do 191 00:14:10.940 --> 00:14:15.450 walking meetings, anything to make them more productive and less timely. Yeah, 192 00:14:15.460 --> 00:14:19.320 that's that's really good advice. I like that a lot. And Kevin, we were 193 00:14:19.320 --> 00:14:23.840 talking a little bit off line before we started recording, and you were 194 00:14:23.850 --> 00:14:28.550 mentioning the most interesting or the most surprising thing that you actually 195 00:14:28.550 --> 00:14:32.920 learned while researching and writing this book about morning productivity. 196 00:14:32.930 --> 00:14:36.590 Yeah, you know, again, like I asked everyone just one open ended question. 197 00:14:36.590 --> 00:14:39.420 I didn't want to drive it. And so it's like, Give me your best productivity 198 00:14:39.420 --> 00:14:43.900 advice and I expected priorities or procrastination All this stuff. A lot 199 00:14:43.900 --> 00:14:49.210 of these people came back and said, How I spend my first hour in the morning 200 00:14:49.220 --> 00:14:54.860 sets the tone for the rest of the day, and mentally it's like ultra productive 201 00:14:54.860 --> 00:14:58.640 people. Every day is game day, and so they ain't messing around. They ain't 202 00:14:58.640 --> 00:15:02.090 playing right, so they're waking up now. They each have a slightly different 203 00:15:02.090 --> 00:15:05.860 routine, but they're all doing something for their body and for their 204 00:15:05.860 --> 00:15:09.330 mind. And, you know, from the people I interviewed and some of the research 205 00:15:09.330 --> 00:15:13.720 from, you know Gary Vaynerchuk to Arnold Schwarzenegger, Tony Robbins, 206 00:15:13.720 --> 00:15:17.700 John Lee do is I mean, they're all given this advice about Listen, you 207 00:15:17.700 --> 00:15:20.890 know, you wake up, you gotta drink water because you're dehydrated. 208 00:15:20.890 --> 00:15:25.930 Already, ultra productive people aren't skipping breakfast. Food is fuel. We 209 00:15:25.930 --> 00:15:30.170 need glucose in our brain to perform at our best, So eat a healthy breakfast 210 00:15:30.180 --> 00:15:34.220 and you don't have to go to Crossfit every morning. But like move for 20 211 00:15:34.220 --> 00:15:37.630 minutes. And whether that's yoga or treadmill or whatever your thing is, 212 00:15:37.640 --> 00:15:43.380 get that blood flowing and similarly, I heard over and over again about 213 00:15:43.380 --> 00:15:47.760 mentally preparing for game day and for some that was praying for a lot of 214 00:15:47.760 --> 00:15:52.030 people. It's meditation. Others are reading their goals or looking at their 215 00:15:52.030 --> 00:15:56.820 vision boards. But it's the idea that you know, if you want to do more, you 216 00:15:56.820 --> 00:16:01.810 need to become more and so protect that first hour. If you've got to get up at 217 00:16:01.810 --> 00:16:06.500 five, get up at five. But invest in your body. Invest in your mind so you 218 00:16:06.500 --> 00:16:10.350 can go in and then kill it on the phones, kill it with your customers and 219 00:16:10.350 --> 00:16:14.310 have that energy and focus throughout the day. That's really good, given. 220 00:16:14.310 --> 00:16:18.850 I've always struggled with having a consistent morning routine. Obviously, 221 00:16:18.850 --> 00:16:23.500 I'm not a billionaire, Uh, but as I I, because I've heard you talk about that 222 00:16:23.500 --> 00:16:27.530 idea on your podcast as well, and it's got me thinking one of the things you 223 00:16:27.530 --> 00:16:31.880 mentioned, what Mark Cuban does in the morning. Does he sit on his elliptical 224 00:16:31.880 --> 00:16:35.780 and just watch the news in the morning? Is that Is that what he does? You know, 225 00:16:35.780 --> 00:16:40.110 that was It wasn't Cuban, I think. Kevin O'Leary was was one of the ones 226 00:16:40.110 --> 00:16:44.820 that did that. And, um, several people were doing exercise bikes or or 227 00:16:44.820 --> 00:16:48.810 ellipticals while watching the morning news. Yeah, and I think that's one of 228 00:16:48.810 --> 00:16:52.710 the things. Like as I heard you talk about that, I thought, Well, it doesn't 229 00:16:52.710 --> 00:16:58.060 have to be overly complex. And I think in my head I've been making a morning 230 00:16:58.060 --> 00:17:05.069 routine like it needed to be this, you know, long drawn out, 14 step process. 231 00:17:05.079 --> 00:17:08.180 And whenever you were talking about how guys just get on their electricals and 232 00:17:08.180 --> 00:17:11.530 watch the news, that seems pretty easy, like, Oh, I could do that. But it's 233 00:17:11.530 --> 00:17:14.950 just that it's a matter of being consistent in it, getting your body 234 00:17:14.950 --> 00:17:19.520 going, getting, you know, obviously, like drinking water, eating breakfast 235 00:17:19.530 --> 00:17:24.020 and just doing something that gets you in the right frame of mind to to tackle 236 00:17:24.020 --> 00:17:28.670 your day. So often times I know I struggle with this. I set my alarm 237 00:17:28.670 --> 00:17:31.550 based on when I know my first call is going to be, or when I know my first 238 00:17:31.550 --> 00:17:35.350 meeting is going to be, and you just you end up getting frazzled. I gotta, 239 00:17:35.360 --> 00:17:38.860 you know, get my teeth brushing doesn't get 10 minutes and Then I get this call, 240 00:17:38.860 --> 00:17:43.630 and then you start your day in this kind of rushed state of mind. You're 241 00:17:43.630 --> 00:17:46.910 not attacking the day you're letting the day attack you in a sense. And so 242 00:17:46.920 --> 00:17:49.590 when I heard you talk about that in your podcast about man, that's really 243 00:17:49.590 --> 00:17:52.880 good. So thanks for sharing that with us, Kevin. Can I Can I actually ask you 244 00:17:52.880 --> 00:17:58.010 what your mourning process looks like? Yeah. You know, similar to James. I 245 00:17:58.010 --> 00:18:02.320 mean, I'm not naturally a morning person, you know, So I can't say I'm as 246 00:18:02.320 --> 00:18:06.580 disciplined as some of these others. You know, most days, and I will admit 247 00:18:06.580 --> 00:18:11.280 the busier I am, the more likely I'm gonna be good at this because I know it 248 00:18:11.280 --> 00:18:16.620 helps in that same day. So I mean, most mornings I am waking up. I'm doing a 249 00:18:16.620 --> 00:18:20.720 protein shake with a handful of blueberries and spinach in it. I'm down 250 00:18:20.720 --> 00:18:25.120 in that and then I'll hop on that treadmill. I'll do some stretching and 251 00:18:25.120 --> 00:18:29.880 treadmill, and I'm usually listening to podcasts in the morning. And, you know, 252 00:18:29.890 --> 00:18:34.610 that's pretty guaranteed. Now, if I'm really at my best, I will sit down and 253 00:18:34.610 --> 00:18:39.320 do, like, five minutes of meditation. Even if I'm not doing meditation, I'm a 254 00:18:39.320 --> 00:18:43.580 big believer in having you know an attitude of gratitude. So I do like to 255 00:18:43.580 --> 00:18:48.160 kind of think of 23 things that I'm just grateful for for the day, and 256 00:18:48.160 --> 00:18:51.550 that's about it. I mean, I'm not as disciplined with the reading and the 257 00:18:51.550 --> 00:18:56.670 journaling and all those things, but I I definitely do the shake hop on that 258 00:18:56.670 --> 00:19:00.370 treadmill and then just try to quiet the mind for a few minutes. That's good, 259 00:19:00.370 --> 00:19:03.680 Kevin. You've shared some some awesome stuff with this. I know our time is 260 00:19:03.680 --> 00:19:07.620 coming down to an end, but if folks want to stay connected with you, what's 261 00:19:07.620 --> 00:19:11.220 the best way for them to go about doing that? Yeah, The easiest thing is, if 262 00:19:11.220 --> 00:19:15.730 they want to hop over the website master your minutes dot com, they can 263 00:19:15.730 --> 00:19:19.960 sign up for a free download of the Millionaire Day Planner and another 264 00:19:19.960 --> 00:19:24.610 cheat sheet called 15 Surprising Things. Productive people do differently, and 265 00:19:24.610 --> 00:19:28.270 that's the email list, and I'm on all the social media channels. Kevin Cruz 266 00:19:28.270 --> 00:19:32.820 The last name is K R U s e. Happy to answer any questions if anyone reaches 267 00:19:32.820 --> 00:19:35.710 out love it. Awesome. Kevin, Thank you so much for your time today, man. I 268 00:19:35.710 --> 00:19:37.370 really appreciate it. Thanks, guys. 269 00:19:40.140 --> 00:19:44.040 What a great conversation. Several things that I learned here, but one 270 00:19:44.040 --> 00:19:48.390 that I'm definitely taking away that I found super timely, Which was, to put 271 00:19:48.390 --> 00:19:52.330 it on the calendar. Picked the day. Pick the time, pick the duration, Get 272 00:19:52.330 --> 00:19:57.480 away from the to do list. That's my main goal for 2022. Great insights to 273 00:19:57.480 --> 00:20:01.380 consider as we head into the new year. Hey, if there's something you learned 274 00:20:01.380 --> 00:20:05.430 here something that you're trying, I would love to hear about it. You can 275 00:20:05.430 --> 00:20:09.520 reach out on LinkedIn. Just search Benji Block. And thanks for tuning into 276 00:20:09.520 --> 00:20:14.180 this episode of B two B growth. If you aren't yet subscribed, do so on 277 00:20:14.180 --> 00:20:17.900 whatever platform you're listening to this on. And that's a great way to just 278 00:20:17.900 --> 00:20:21.310 make sure you never miss anything. Let's finish the year strong, Continue 279 00:20:21.310 --> 00:20:24.170 to do the work that matters, and we'll talk again soon. 280 00:20:25.940 --> 00:20:31.150 Gary V says it all the time, and we agree Every company should think of 281 00:20:31.150 --> 00:20:37.040 themselves as a media company 1st. Then whatever it is they actually do, if you 282 00:20:37.040 --> 00:20:40.830 know This is true, but your team is already maxed out and you can't produce 283 00:20:40.840 --> 00:20:44.980 any more content in house. We can help. We produce podcasts for some of the 284 00:20:44.980 --> 00:20:49.390 most innovative BB brands in the world. We also help them turn the content from 285 00:20:49.390 --> 00:20:54.060 the podcast and the blog posts, micro videos and slide decks that work really 286 00:20:54.060 --> 00:20:57.680 well on Linked in. If you want to learn more, go to sweet Fish media dot com 287 00:20:57.680 --> 00:21:01.660 slash launch or email Logan at sweet fish media dot com.