Transcript
WEBVTT 1 00:00:00.240 --> 00:00:04.360 accelerating value by proof. Analytics is the podcast for marketing, 2 00:00:04.370 --> 00:00:08.240 communications, sales and operations leaders who want to see their business 3 00:00:08.240 --> 00:00:12.760 value clearly and succeed. Learn how leaders are closing the gap between 4 00:00:12.760 --> 00:00:16.810 creative work and business impact through raw conversations. Don't 5 00:00:16.810 --> 00:00:21.810 believe me. Check out the show for yourself. From the CFO perspective, 6 00:00:21.810 --> 00:00:29.820 it's value is what type of revenue generation earnings, cash flow that is 7 00:00:29.820 --> 00:00:34.130 only adding to the growth of the of the enterprise. You know. Another dimension 8 00:00:34.130 --> 00:00:37.940 would be how our margins performing are we? You know, we're getting the right 9 00:00:37.940 --> 00:00:43.910 value by seeing margin expansion by creating products, services that are 10 00:00:43.910 --> 00:00:48.970 generating, You know, that incremental value to the organization. And I think 11 00:00:48.970 --> 00:00:54.060 from my lens, you know that it's monetary in many dimensions, right? 12 00:00:54.070 --> 00:00:58.900 It's not, you know, thinking about okay, what say from an employee perspective, 13 00:00:58.900 --> 00:01:03.540 other perspectives. But as a leader, as the finance leader, as you're looking 14 00:01:03.540 --> 00:01:09.920 to grow the revenue, earnings and cash flow of an organization, it will only 15 00:01:09.920 --> 00:01:15.280 create more opportunities for your employees, for your suppliers, for your 16 00:01:15.280 --> 00:01:20.250 customers, based on the services that you're creating. So to me, that's how I 17 00:01:20.250 --> 00:01:27.160 view to be value for more. Subscribe to the show wherever you listen to podcast. 18 00:01:27.740 --> 00:01:27.940 Yeah. 19 00:01:33.140 --> 00:01:37.740 Welcome into another episode of B2B growth. My name is Benji Block, and I 20 00:01:37.750 --> 00:01:40.970 want to let you know over the next few episodes we're doing something that I'm 21 00:01:40.970 --> 00:01:47.330 really excited about. Did you know that be to be. Growth has over 2000 episodes. 22 00:01:47.340 --> 00:01:53.220 In our archive. We have so much content, so much gold. And for some of you, 23 00:01:53.220 --> 00:01:56.300 you've just recently found the show or for those that have been around for a 24 00:01:56.300 --> 00:01:59.630 while. It's like, man, I didn't realize I've been listening for that long, 25 00:01:59.630 --> 00:02:03.500 right? Like there's just so much that we can learn from. And so I thought, 26 00:02:03.510 --> 00:02:07.980 Why don't we go back to some older episodes, Especially as we're about to 27 00:02:07.980 --> 00:02:13.070 head into 2022? Could we pull some things that would be really helpful for 28 00:02:13.070 --> 00:02:17.980 our audience? And so today I'm excited to bring you a classic episode. We sat 29 00:02:17.980 --> 00:02:23.240 down with Kevin Cruz And he gave us three secrets. Successful people know 30 00:02:23.250 --> 00:02:27.540 about time management. I know time management is something I'm personally 31 00:02:27.540 --> 00:02:31.410 reviewing thinking about as we head into the new year, and I thought man 32 00:02:31.410 --> 00:02:35.430 for some of us. I'm sure this would just be a timely conversation to 33 00:02:35.430 --> 00:02:41.210 revisit. So without further ado, let's jump into this conversation that we had 34 00:02:41.220 --> 00:02:43.260 with Kevin Cruz. 35 00:02:45.940 --> 00:02:50.000 Welcome back to the B to B Growth Show. We are here today with Kevin Kruse. 36 00:02:50.000 --> 00:02:55.130 He's a New York Times best selling author, and his last book is titled 15 37 00:02:55.130 --> 00:02:59.420 Secrets. Successful people know about time management. Kevin, how you doing 38 00:02:59.420 --> 00:03:02.480 today, man? Doing great, James and hello, Jonathan. Thanks for having me 39 00:03:02.480 --> 00:03:06.430 on the show, Kevin. Thanks. Thanks for being here and really excited to chat 40 00:03:06.430 --> 00:03:10.500 with you, Kevin. I've actually been listening to your podcast and, uh, just 41 00:03:10.500 --> 00:03:15.080 getting a ton of helpful tips out of it. So I wanted to reach out to you And 42 00:03:15.080 --> 00:03:19.050 have you share some of these secrets from your last book with our audience. 43 00:03:19.050 --> 00:03:24.050 So but, Kevin, before we dive into that, I want to set some context. And you 44 00:03:24.050 --> 00:03:28.510 actually been in the B2B game, the bulk of your career? It sounds like and so 45 00:03:28.510 --> 00:03:32.330 could you tell our audience a little bit about your background and what led 46 00:03:32.330 --> 00:03:36.470 you to doing what you're doing? A lot of now. Yeah, that's that's a great 47 00:03:36.470 --> 00:03:40.360 question. And others who are less polite basically say, like, Why the Why 48 00:03:40.360 --> 00:03:43.590 the heck do we need another book on time management? And why did you spend 49 00:03:43.590 --> 00:03:48.140 your time writing it? And you're right. You know, I spent over 20 years as an 50 00:03:48.140 --> 00:03:53.560 entrepreneur starting and selling, Uh, some companies had several exits, and 51 00:03:53.640 --> 00:03:57.780 this book came from my own experience. I mean, when I was young and dumb in my 52 00:03:57.780 --> 00:04:02.080 twenties, you know, I really just believed it was all about the hustle. 53 00:04:02.090 --> 00:04:04.600 And, you know, you want to have a little bit of hustlers, nothing wrong 54 00:04:04.600 --> 00:04:09.840 with hard work. But my first company, it was a small exit when I was 30 years 55 00:04:09.840 --> 00:04:14.820 old. You know, I built a company up to just over a million dollars in revenue, 56 00:04:14.830 --> 00:04:19.620 took me five years to do it. And I sold it for about $2 million. But I was 57 00:04:19.620 --> 00:04:23.860 working literally 80 hours a week. Sometimes more. I mean, seven days a 58 00:04:23.860 --> 00:04:28.520 week. I'd pull all nighters, and, you know, I was just got to that point 59 00:04:28.530 --> 00:04:33.390 where, yes, there was some amount of business success, but it was at a 60 00:04:33.400 --> 00:04:37.720 tremendous cost to my health, my relationships and looking back, I mean, 61 00:04:37.730 --> 00:04:41.540 how good of a boss could I have been? How good could I have been with clients 62 00:04:41.540 --> 00:04:46.440 when you know, I was getting four hours of sleep at night, and I slowly learned 63 00:04:46.440 --> 00:04:50.970 from some mentors that it's okay to work hard, but it's more powerful to 64 00:04:50.970 --> 00:04:55.560 work smart. And it got to the point where, with my last business, it was 65 00:04:55.560 --> 00:04:59.550 the exact same industry and everything. Same customers, same product base In 66 00:04:59.550 --> 00:05:03.200 five years. Instead of growing a million dollar business, I grew a $12 67 00:05:03.200 --> 00:05:14.110 million 40 hours a week. So from 100 hours a week to about 30 hours a week, 68 00:05:14.120 --> 00:05:18.980 but revenue grew from a million to 12 million a year, and it's all by just 69 00:05:18.980 --> 00:05:23.550 changing the way I worked. And so when I sold that last company, I just 70 00:05:23.550 --> 00:05:27.650 decided, all right. You know, let me spend some time writing and speaking 71 00:05:27.650 --> 00:05:31.770 and talking to entrepreneurs and, um, time and productivity was one of the 72 00:05:31.770 --> 00:05:35.540 things that I, you know, thought I could help give back on. That's 73 00:05:35.540 --> 00:05:39.470 incredible. And so so this last book that you wrote these 15 secrets, 74 00:05:39.480 --> 00:05:43.130 they're not just coming out of your brain. You've tapped the shoulders of 75 00:05:43.140 --> 00:05:47.500 some some pretty high profile people to get their secrets. Can you tell our 76 00:05:47.500 --> 00:05:52.210 audience a little bit about who you sought after to to really help you and 77 00:05:52.210 --> 00:05:56.890 inform the content for this book? Yeah. No, it's It's great. You know, I, um 78 00:05:56.900 --> 00:06:00.550 there's the subtitle. The book is the craziest longest one ever. It's called 79 00:06:00.550 --> 00:06:05.290 The Productivity Habits of Seven Billionaires. 13 Olympic athletes, 29 80 00:06:05.290 --> 00:06:10.160 Straight A students and 239 entrepreneurs. And so you know, there's 81 00:06:10.160 --> 00:06:14.360 the billionaires include, you know, Mark Cuban and Mohammadou Jews, the 82 00:06:14.360 --> 00:06:18.780 youngest billionaire in Africa. You know, we've got all kinds of solo 83 00:06:18.780 --> 00:06:22.430 preneurs, so it's not just the big ones. We've also got solo preneurs. I got 84 00:06:22.430 --> 00:06:26.350 working moms. I mean everything in between. But it's the largest 85 00:06:26.360 --> 00:06:31.110 qualitative research base. And then I interviewed four. I did a survey study 86 00:06:31.120 --> 00:06:36.830 of over 4000 corporate professionals to kind of inform this book. It's the 87 00:06:36.830 --> 00:06:40.840 first time anyone's really done a true research project on time and 88 00:06:40.840 --> 00:06:44.750 productivity. In this crazy age we're living in, that's good. That's good, 89 00:06:44.750 --> 00:06:47.690 Kevin. So I want to dive into this episode. We're going to talk about 90 00:06:47.690 --> 00:06:52.140 three specific things. Three of the secrets, if you will, that successful 91 00:06:52.140 --> 00:06:55.130 people know about time management. I think it's gonna be really helpful for 92 00:06:55.130 --> 00:06:59.450 our audience. B two b founders B two b sales executives Who there never seems 93 00:06:59.450 --> 00:07:04.330 to be enough time in the day. And so as we dive into this first one, I think it 94 00:07:04.330 --> 00:07:08.460 was one that Richard Branson actually told you. Can you share that that first 95 00:07:08.460 --> 00:07:12.980 one with us? Well, yeah. So you know, 11 of the more controversial 96 00:07:12.980 --> 00:07:16.130 recommendations that came out of the research is basically that ultra 97 00:07:16.130 --> 00:07:21.790 productive people Don't use to do lists. And I started, you know, hearing that 98 00:07:21.790 --> 00:07:24.880 people were not mentioning the to do list on these interviews. And as I did 99 00:07:24.880 --> 00:07:30.720 more research, I found one study that shows that 41% of everything we put on 100 00:07:30.720 --> 00:07:35.160 the to do list is never done and to do lists because of something called the 101 00:07:35.160 --> 00:07:39.300 Zeiger Nick effect Can lead to more stress when we know we have things to 102 00:07:39.300 --> 00:07:44.030 do and no plan to do them. It eats away at our subconscious, which is why we 103 00:07:44.030 --> 00:07:47.900 can, you know, work a 14 hour day, go home, exhausted, and then we can't fall 104 00:07:47.900 --> 00:07:51.900 asleep all of a sudden. Now, what ultra productive people are doing in this 105 00:07:51.900 --> 00:07:56.650 research base is their living from their calendar. Like just that simple 106 00:07:56.650 --> 00:08:02.640 task of taking all your two DUIs and picking a day, A time and a duration 107 00:08:02.650 --> 00:08:07.510 dramatically increases the likelihood you're going to do them and reduces 108 00:08:07.510 --> 00:08:11.140 that stress response because your brain knows Hey, there's already a plan for 109 00:08:11.140 --> 00:08:14.150 that. I'm gonna take care of that Thursday at 3. 30. So you're not gonna 110 00:08:14.150 --> 00:08:17.350 be losing sleep over it now? You mentioned Richard Branson. Now he 111 00:08:17.350 --> 00:08:21.460 actually picked a fight with me over this in his blog recently. You know, he 112 00:08:21.460 --> 00:08:25.990 picked up on this recommendation and he's saying that he likes using his to 113 00:08:25.990 --> 00:08:29.400 do list, and he's obviously a billionaire. That does. And I've 114 00:08:29.400 --> 00:08:36.130 challenged him, uh, to a $25,000 debate. I told him I'll give the money to to 115 00:08:36.130 --> 00:08:39.640 Virgin Unite. He clearly doesn't need the money to his charity, and I said, 116 00:08:39.640 --> 00:08:43.700 Listen, give me 30 minutes, and I'm sure that I'm gonna get you to give up 117 00:08:43.700 --> 00:08:47.690 your to do list and start living from your calendar. And his people just got 118 00:08:47.690 --> 00:08:52.880 back to me yesterday saying he's reviewing my request up on the chest on 119 00:08:52.880 --> 00:08:58.360 his to do list. Exactly. Get back to be faster if you just live right? Right, 120 00:08:58.370 --> 00:09:04.400 That's also that's incredible. So So I have started recently doing this Kevin 121 00:09:04.410 --> 00:09:09.020 moving things from a to do list system. I was using trail Oh, you know, I got 122 00:09:09.020 --> 00:09:13.060 some value out of the to do list, but, like you said, like eventually, I think 123 00:09:13.060 --> 00:09:17.500 it worked for me for a few weeks, maybe even a month, but I eventually just 124 00:09:17.500 --> 00:09:21.550 stopped going to that board entre ello because I it was stressing me out the 125 00:09:21.550 --> 00:09:24.710 number of things that I had to do on that list. But the other thing that 126 00:09:24.710 --> 00:09:29.150 I've noticed from moving to a calendar is I can set now recurring things that 127 00:09:29.150 --> 00:09:35.050 I know need to be done weekly. And so I just say, Okay, Tuesdays at 2:30 p.m. 128 00:09:35.060 --> 00:09:40.130 Are going to be the days that I do X y and Z. So if I want to block out time 129 00:09:40.130 --> 00:09:43.970 to engage on social media instead of just knowing like, Oh, I need to get 130 00:09:43.970 --> 00:09:48.140 around to doing that, I need to do that. I now know to 30 on Tuesdays, 131 00:09:48.140 --> 00:09:52.390 Wednesdays and Thursdays, or when I do that. And so it's been super helpful, 132 00:09:52.640 --> 00:09:57.110 not just for one off tasks but also recurring tasks for me. Well, yeah, and 133 00:09:57.110 --> 00:10:00.520 that's brilliant. I mean, when you work from your calendar, you can align to 134 00:10:00.520 --> 00:10:03.980 your values and your energy. So you know, you start to schedule your brain 135 00:10:03.980 --> 00:10:07.730 work in the morning, your recurring appointments, whether that's, you know, 136 00:10:07.740 --> 00:10:11.960 for your body going to the gym or date night with your spouse. You know, those 137 00:10:11.960 --> 00:10:15.550 are just time blocks that happen over and over again, and it just changes the 138 00:10:15.550 --> 00:10:19.740 way we spend our time. Yeah, a lot of the ways that I get appointments on my 139 00:10:19.740 --> 00:10:24.070 calendar. I use a tool called Calendar early. I'm not sure if you are familiar 140 00:10:24.070 --> 00:10:27.840 with it, but it's cool because, you know, as we're scheduling these podcast 141 00:10:27.840 --> 00:10:31.080 interviews and we're you know, we're getting sales calls on the calendar, I 142 00:10:31.080 --> 00:10:35.660 just send my calendar to everyone, and I know that. Okay? You know, I keep 143 00:10:35.660 --> 00:10:39.770 using the engage on social media example, but I know that nothing is 144 00:10:39.770 --> 00:10:43.980 going to override that to 30 slot on a Tuesday, Wednesday or Thursday because 145 00:10:43.980 --> 00:10:47.900 I've blocked it in my calendar. And so there's not gonna be a, you know, a 146 00:10:47.900 --> 00:10:52.010 call that pops up for a meeting. That happens because, like you said, like, 147 00:10:52.020 --> 00:10:56.400 you align your calendar with what your values are and you make sure that those 148 00:10:56.400 --> 00:11:01.080 are a priority and they actually happen because not like if you're using kindly 149 00:11:01.080 --> 00:11:05.450 as a as a means to get new appointments on your calendar, you get to control 150 00:11:05.460 --> 00:11:09.210 when those happen. And so when I heard your episode talking about it, I was 151 00:11:09.210 --> 00:11:14.760 like, Man, that is really, really good. Hey, everybody, Logan was sweet fish 152 00:11:14.760 --> 00:11:18.750 here. If you're a regular listener of GDP growth, you know that I'm one of 153 00:11:18.750 --> 00:11:22.800 the co hosts of the show, but you may not know that I also head up the sales 154 00:11:22.800 --> 00:11:27.330 team here at Sweet Fish. So for those of you in sales or sales ops, I wanted 155 00:11:27.330 --> 00:11:30.940 to take a second to share something that's made us insanely more efficient. 156 00:11:30.940 --> 00:11:35.600 Lately, our team has been using lead I Q for the past few months and what used 157 00:11:35.600 --> 00:11:41.400 to take us four hours gathering contact data now Takes us only one Where 75% 158 00:11:41.410 --> 00:11:45.380 more efficient we're able to move faster with outbound prospecting, and 159 00:11:45.390 --> 00:11:50.080 organizing our campaigns is so much easier than before. I'd highly suggest 160 00:11:50.080 --> 00:11:54.620 you guys check out lead I Q as well. You can check them out at lead. I q dot 161 00:11:54.620 --> 00:12:04.770 com That's L e a D i q dot com. Alright, let's get back to the show. So, Kevin, 162 00:12:04.770 --> 00:12:07.880 this this next one that we're going to talk about is one that I think Mark 163 00:12:07.880 --> 00:12:12.700 Cuban told you. Can you impact that productivity tip for us? Yeah, it's, uh, 164 00:12:12.710 --> 00:12:16.880 you know, it was pretty funny, you know, I reached out, as I said to hundreds of 165 00:12:16.880 --> 00:12:20.470 entrepreneurs, and primarily I tried to reach him first, you know, through 166 00:12:20.470 --> 00:12:25.280 email and the majority didn't respond at all. I mean, it was it was like no 167 00:12:25.280 --> 00:12:30.630 response and others. It took a lot of time. Mark Cuban responded 61 minutes 168 00:12:30.630 --> 00:12:35.770 after I reached out to I mean, that's how dialed in. He is a master of time. 169 00:12:35.770 --> 00:12:40.680 He is now, you know, before I reveal his his answer. This was a common theme 170 00:12:40.680 --> 00:12:44.960 among the billionaires. They all sort of gave similar advice. So typical Mark 171 00:12:44.960 --> 00:12:48.710 Cuban fashion. I mean, very snarky. Kind of funny. His advice. I said, Give 172 00:12:48.710 --> 00:12:52.050 me your number one piece of advice for productivity time management. And he 173 00:12:52.050 --> 00:12:57.820 said, Never do meetings unless someone is writing you a check. So now you've 174 00:12:57.820 --> 00:13:00.930 got to assume, like, you know, Look, if you report to the guy, he's going to 175 00:13:00.930 --> 00:13:04.550 meet with you and you sure he's doing meetings for Shark Tank or whatever, 176 00:13:04.740 --> 00:13:08.960 But the sentiment came through over and over again. Dustin Moskovitz, the co 177 00:13:08.960 --> 00:13:13.240 founder of Facebook, another one of the billionaires. His company now is called 178 00:13:13.240 --> 00:13:18.800 Asana, and he said they have no meeting Wednesdays. So four other days of the 179 00:13:18.800 --> 00:13:22.310 week. If you gotta drown in meetings, that's fine. But let there be at least 180 00:13:22.310 --> 00:13:27.820 one day a week where it's the day to make stuff to work on. Stuff. To focus. 181 00:13:27.840 --> 00:13:31.950 Rory Vaden. You know he's got 100 person coaching company now does a lot 182 00:13:31.950 --> 00:13:36.760 on productivity. They flipped that Monday is meeting day. You can only 183 00:13:36.760 --> 00:13:41.250 hold meetings on Monday, the other four days a week. They've banned meetings. 184 00:13:41.260 --> 00:13:44.410 And so listen, you know, if you're running your own company or you're the 185 00:13:44.410 --> 00:13:48.880 boss, you can kind of, you know, say okay, no meetings in in the morning 186 00:13:48.880 --> 00:13:53.570 until after we make our cold calls or no meetings on Monday or whatever it is. 187 00:13:53.600 --> 00:13:57.880 But even as an individual, you know, we should try to stay out of meetings as 188 00:13:57.880 --> 00:14:02.020 much as possible. They are not very efficient when it comes to sharing 189 00:14:02.020 --> 00:14:06.450 information or making decisions. So rather than just saying yes, we should 190 00:14:06.450 --> 00:14:10.940 try to stay out of them or at least condense them, do stand up, huddles, do 191 00:14:10.940 --> 00:14:15.450 walking meetings, anything to make them more productive and less timely. Yeah, 192 00:14:15.460 --> 00:14:19.320 that's that's really good advice. I like that a lot. And Kevin, we were 193 00:14:19.320 --> 00:14:23.840 talking a little bit off line before we started recording, and you were 194 00:14:23.850 --> 00:14:28.550 mentioning the most interesting or the most surprising thing that you actually 195 00:14:28.550 --> 00:14:32.920 learned while researching and writing this book about morning productivity. 196 00:14:32.930 --> 00:14:36.590 Yeah, you know, again, like I asked everyone just one open ended question. 197 00:14:36.590 --> 00:14:39.420 I didn't want to drive it. And so it's like, Give me your best productivity 198 00:14:39.420 --> 00:14:43.900 advice and I expected priorities or procrastination All this stuff. A lot 199 00:14:43.900 --> 00:14:49.210 of these people came back and said, How I spend my first hour in the morning 200 00:14:49.220 --> 00:14:54.860 sets the tone for the rest of the day, and mentally it's like ultra productive 201 00:14:54.860 --> 00:14:58.640 people. Every day is game day, and so they ain't messing around. They ain't 202 00:14:58.640 --> 00:15:02.090 playing right, so they're waking up now. They each have a slightly different 203 00:15:02.090 --> 00:15:05.860 routine, but they're all doing something for their body and for their 204 00:15:05.860 --> 00:15:09.330 mind. And, you know, from the people I interviewed and some of the research 205 00:15:09.330 --> 00:15:13.720 from, you know Gary Vaynerchuk to Arnold Schwarzenegger, Tony Robbins, 206 00:15:13.720 --> 00:15:17.700 John Lee do is I mean, they're all given this advice about Listen, you 207 00:15:17.700 --> 00:15:20.890 know, you wake up, you gotta drink water because you're dehydrated. 208 00:15:20.890 --> 00:15:25.930 Already, ultra productive people aren't skipping breakfast. Food is fuel. We 209 00:15:25.930 --> 00:15:30.170 need glucose in our brain to perform at our best, So eat a healthy breakfast 210 00:15:30.180 --> 00:15:34.220 and you don't have to go to Crossfit every morning. But like move for 20 211 00:15:34.220 --> 00:15:37.630 minutes. And whether that's yoga or treadmill or whatever your thing is, 212 00:15:37.640 --> 00:15:43.380 get that blood flowing and similarly, I heard over and over again about 213 00:15:43.380 --> 00:15:47.760 mentally preparing for game day and for some that was praying for a lot of 214 00:15:47.760 --> 00:15:52.030 people. It's meditation. Others are reading their goals or looking at their 215 00:15:52.030 --> 00:15:56.820 vision boards. But it's the idea that you know, if you want to do more, you 216 00:15:56.820 --> 00:16:01.810 need to become more and so protect that first hour. If you've got to get up at 217 00:16:01.810 --> 00:16:06.500 five, get up at five. But invest in your body. Invest in your mind so you 218 00:16:06.500 --> 00:16:10.350 can go in and then kill it on the phones, kill it with your customers and 219 00:16:10.350 --> 00:16:14.310 have that energy and focus throughout the day. That's really good, given. 220 00:16:14.310 --> 00:16:18.850 I've always struggled with having a consistent morning routine. Obviously, 221 00:16:18.850 --> 00:16:23.500 I'm not a billionaire, Uh, but as I I, because I've heard you talk about that 222 00:16:23.500 --> 00:16:27.530 idea on your podcast as well, and it's got me thinking one of the things you 223 00:16:27.530 --> 00:16:31.880 mentioned, what Mark Cuban does in the morning. Does he sit on his elliptical 224 00:16:31.880 --> 00:16:35.780 and just watch the news in the morning? Is that Is that what he does? You know, 225 00:16:35.780 --> 00:16:40.110 that was It wasn't Cuban, I think. Kevin O'Leary was was one of the ones 226 00:16:40.110 --> 00:16:44.820 that did that. And, um, several people were doing exercise bikes or or 227 00:16:44.820 --> 00:16:48.810 ellipticals while watching the morning news. Yeah, and I think that's one of 228 00:16:48.810 --> 00:16:52.710 the things. Like as I heard you talk about that, I thought, Well, it doesn't 229 00:16:52.710 --> 00:16:58.060 have to be overly complex. And I think in my head I've been making a morning 230 00:16:58.060 --> 00:17:05.069 routine like it needed to be this, you know, long drawn out, 14 step process. 231 00:17:05.079 --> 00:17:08.180 And whenever you were talking about how guys just get on their electricals and 232 00:17:08.180 --> 00:17:11.530 watch the news, that seems pretty easy, like, Oh, I could do that. But it's 233 00:17:11.530 --> 00:17:14.950 just that it's a matter of being consistent in it, getting your body 234 00:17:14.950 --> 00:17:19.520 going, getting, you know, obviously, like drinking water, eating breakfast 235 00:17:19.530 --> 00:17:24.020 and just doing something that gets you in the right frame of mind to to tackle 236 00:17:24.020 --> 00:17:28.670 your day. So often times I know I struggle with this. I set my alarm 237 00:17:28.670 --> 00:17:31.550 based on when I know my first call is going to be, or when I know my first 238 00:17:31.550 --> 00:17:35.350 meeting is going to be, and you just you end up getting frazzled. I gotta, 239 00:17:35.360 --> 00:17:38.860 you know, get my teeth brushing doesn't get 10 minutes and Then I get this call, 240 00:17:38.860 --> 00:17:43.630 and then you start your day in this kind of rushed state of mind. You're 241 00:17:43.630 --> 00:17:46.910 not attacking the day you're letting the day attack you in a sense. And so 242 00:17:46.920 --> 00:17:49.590 when I heard you talk about that in your podcast about man, that's really 243 00:17:49.590 --> 00:17:52.880 good. So thanks for sharing that with us, Kevin. Can I Can I actually ask you 244 00:17:52.880 --> 00:17:58.010 what your mourning process looks like? Yeah. You know, similar to James. I 245 00:17:58.010 --> 00:18:02.320 mean, I'm not naturally a morning person, you know, So I can't say I'm as 246 00:18:02.320 --> 00:18:06.580 disciplined as some of these others. You know, most days, and I will admit 247 00:18:06.580 --> 00:18:11.280 the busier I am, the more likely I'm gonna be good at this because I know it 248 00:18:11.280 --> 00:18:16.620 helps in that same day. So I mean, most mornings I am waking up. I'm doing a 249 00:18:16.620 --> 00:18:20.720 protein shake with a handful of blueberries and spinach in it. I'm down 250 00:18:20.720 --> 00:18:25.120 in that and then I'll hop on that treadmill. I'll do some stretching and 251 00:18:25.120 --> 00:18:29.880 treadmill, and I'm usually listening to podcasts in the morning. And, you know, 252 00:18:29.890 --> 00:18:34.610 that's pretty guaranteed. Now, if I'm really at my best, I will sit down and 253 00:18:34.610 --> 00:18:39.320 do, like, five minutes of meditation. Even if I'm not doing meditation, I'm a 254 00:18:39.320 --> 00:18:43.580 big believer in having you know an attitude of gratitude. So I do like to 255 00:18:43.580 --> 00:18:48.160 kind of think of 23 things that I'm just grateful for for the day, and 256 00:18:48.160 --> 00:18:51.550 that's about it. I mean, I'm not as disciplined with the reading and the 257 00:18:51.550 --> 00:18:56.670 journaling and all those things, but I I definitely do the shake hop on that 258 00:18:56.670 --> 00:19:00.370 treadmill and then just try to quiet the mind for a few minutes. That's good, 259 00:19:00.370 --> 00:19:03.680 Kevin. You've shared some some awesome stuff with this. I know our time is 260 00:19:03.680 --> 00:19:07.620 coming down to an end, but if folks want to stay connected with you, what's 261 00:19:07.620 --> 00:19:11.220 the best way for them to go about doing that? Yeah, The easiest thing is, if 262 00:19:11.220 --> 00:19:15.730 they want to hop over the website master your minutes dot com, they can 263 00:19:15.730 --> 00:19:19.960 sign up for a free download of the Millionaire Day Planner and another 264 00:19:19.960 --> 00:19:24.610 cheat sheet called 15 Surprising Things. Productive people do differently, and 265 00:19:24.610 --> 00:19:28.270 that's the email list, and I'm on all the social media channels. Kevin Cruz 266 00:19:28.270 --> 00:19:32.820 The last name is K R U s e. Happy to answer any questions if anyone reaches 267 00:19:32.820 --> 00:19:35.710 out love it. Awesome. Kevin, Thank you so much for your time today, man. I 268 00:19:35.710 --> 00:19:37.370 really appreciate it. Thanks, guys. 269 00:19:40.140 --> 00:19:44.040 What a great conversation. Several things that I learned here, but one 270 00:19:44.040 --> 00:19:48.390 that I'm definitely taking away that I found super timely, Which was, to put 271 00:19:48.390 --> 00:19:52.330 it on the calendar. Picked the day. Pick the time, pick the duration, Get 272 00:19:52.330 --> 00:19:57.480 away from the to do list. That's my main goal for 2022. Great insights to 273 00:19:57.480 --> 00:20:01.380 consider as we head into the new year. Hey, if there's something you learned 274 00:20:01.380 --> 00:20:05.430 here something that you're trying, I would love to hear about it. You can 275 00:20:05.430 --> 00:20:09.520 reach out on LinkedIn. Just search Benji Block. And thanks for tuning into 276 00:20:09.520 --> 00:20:14.180 this episode of B two B growth. If you aren't yet subscribed, do so on 277 00:20:14.180 --> 00:20:17.900 whatever platform you're listening to this on. And that's a great way to just 278 00:20:17.900 --> 00:20:21.310 make sure you never miss anything. Let's finish the year strong, Continue 279 00:20:21.310 --> 00:20:24.170 to do the work that matters, and we'll talk again soon. 280 00:20:25.940 --> 00:20:31.150 Gary V says it all the time, and we agree Every company should think of 281 00:20:31.150 --> 00:20:37.040 themselves as a media company 1st. Then whatever it is they actually do, if you 282 00:20:37.040 --> 00:20:40.830 know This is true, but your team is already maxed out and you can't produce 283 00:20:40.840 --> 00:20:44.980 any more content in house. We can help. We produce podcasts for some of the 284 00:20:44.980 --> 00:20:49.390 most innovative BB brands in the world. We also help them turn the content from 285 00:20:49.390 --> 00:20:54.060 the podcast and the blog posts, micro videos and slide decks that work really 286 00:20:54.060 --> 00:20:57.680 well on Linked in. If you want to learn more, go to sweet Fish media dot com 287 00:20:57.680 --> 00:21:01.660 slash launch or email Logan at sweet fish media dot com.
