Transcript
WEBVTT 1 00:00:05.540 --> 00:00:09.020 Welcome back to BTB Growth. I'm Dan Sanchez with Sweet Fish Media, and 2 00:00:09.020 --> 00:00:14.150 today I want to talk to you about five ways you can use. LinkedIn for free to 3 00:00:14.150 --> 00:00:18.520 do account based marketing just a few days ago, actually had an interview 4 00:00:18.520 --> 00:00:22.300 with Tiffany Hempel, who is a sales manager at linked in to talk about how 5 00:00:22.300 --> 00:00:26.030 you could use LinkedIn. It's paid features to do account based marketing, 6 00:00:26.030 --> 00:00:29.460 and that was that was fantastic. I didn't even know Lincoln had products 7 00:00:29.460 --> 00:00:33.730 that could target specific accounts in the way that it was set up. Like I knew 8 00:00:33.730 --> 00:00:38.050 you could target cos before, but in the way they've set it up now, it z just 9 00:00:38.050 --> 00:00:42.250 much more lean to geared towards account based marketing. Very fun. But 10 00:00:42.640 --> 00:00:47.000 we didn't cover too much about how we can use LinkedIn on organic level on a 11 00:00:47.000 --> 00:00:50.020 free level without a paid account without a sales account without 12 00:00:50.020 --> 00:00:53.130 anything like, what can you do with just a free Lincoln account? If you 13 00:00:53.130 --> 00:00:57.310 have a bare bones budget and can't afford all the fancy stuff, here's some 14 00:00:57.310 --> 00:01:01.660 things that you can dio. This episode comes from just my own experience from 15 00:01:01.660 --> 00:01:06.150 Lincoln this summer Actually, starting last spring, I was like a newbie 16 00:01:06.150 --> 00:01:08.770 delinked, and I loved Lincoln, but I didn't really know how to approach it 17 00:01:08.770 --> 00:01:12.520 to build an audience and how to get actually achieved marketing results. 18 00:01:12.520 --> 00:01:16.040 And that comes partially for me, not having been and be to be coming from 19 00:01:16.040 --> 00:01:19.100 the B two C world. I loved LinkedIn and the networking aspect, but I wasn't 20 00:01:19.100 --> 00:01:22.430 really pushing it for B two B marketing efforts. But once I joined a B two B 21 00:01:22.430 --> 00:01:27.070 marketing company like Sweet Fish Media, that was all about it. James Carberry, 22 00:01:27.070 --> 00:01:31.060 the founder of Swedish Media, kind of showed me the ropes got me started. I 23 00:01:31.060 --> 00:01:34.150 learned from a lot of other people, and I hammered it hard. The summer guys 24 00:01:34.150 --> 00:01:38.930 hard. I'm talking like three, sometimes four hours a day, like waking up at 4 25 00:01:38.930 --> 00:01:43.730 30 in the morning to just pound Lincoln and write lots of content. Reply to all 26 00:01:43.730 --> 00:01:50.400 the comments. I did it all summer and got to 10,000 connection slash 27 00:01:50.400 --> 00:01:56.690 followers by mid September. It was a fantastic ride. I learned a ton about 28 00:01:56.690 --> 00:02:00.000 how to do Lincoln correctly, in fact, actually documented it all for you and 29 00:02:00.000 --> 00:02:04.460 created a free three course video. Siri's If you wanna learn more just 30 00:02:04.460 --> 00:02:08.800 about what I did to grow my following and influence it, it had a lot bigger 31 00:02:08.800 --> 00:02:12.230 impact on sweet fishes. Bottom line than I thought. But you can learn 32 00:02:12.230 --> 00:02:16.760 exactly what tactics I used. How I did it, how I set up my personal brand, my 33 00:02:16.770 --> 00:02:21.880 profile. Like this tactics I used to reach influencers to get following in a 34 00:02:21.880 --> 00:02:27.080 non cringe e way you can find that it's sweet fish media dot com slash 10-K. 35 00:02:27.080 --> 00:02:32.020 That's the number 10 and then the letter K No space, no Dash, just sweet 36 00:02:32.020 --> 00:02:36.430 Fish media dot com slash 10-K. You could get the three part video course 37 00:02:36.430 --> 00:02:40.460 on how to do that, but on this particular episode, I don't want to 38 00:02:40.460 --> 00:02:43.830 just cover the same things that I've covered before. Here on the podcast and 39 00:02:43.830 --> 00:02:47.570 in that video, Siri's go check those out. I wanna talk about how you can use 40 00:02:47.570 --> 00:02:51.380 some of those to do account based marketing for free. I'm linked in. I'm 41 00:02:51.380 --> 00:02:55.410 amazed how many people don't do this. It's almost like it's just easier to 42 00:02:55.410 --> 00:02:59.520 spend tens of thousands of dollars running sophisticated ad campaigns that 43 00:02:59.520 --> 00:03:02.140 your accounts. And while there's definitely value in that, I'm actually 44 00:03:02.140 --> 00:03:05.430 trying to figure out how to do that for Sweet Fish, there's something to be 45 00:03:05.430 --> 00:03:10.280 said for just going at it, organically, impounding the digital pavement and 46 00:03:10.280 --> 00:03:14.520 just reaching people in a way that will actually connect with them, uh, in a 47 00:03:14.520 --> 00:03:19.440 much deeper level, just organically on LinkedIn. So here's five tactics I'm 48 00:03:19.440 --> 00:03:22.960 starting to dio and comes directly out of my experience of what I've seen 49 00:03:22.960 --> 00:03:28.000 people do already on LinkedIn and what I'm currently doing now myself, Number 50 00:03:28.000 --> 00:03:31.500 one is to connect with your stakeholders on LinkedIn. I know that 51 00:03:31.500 --> 00:03:34.820 sounds really silly, but there's a Met. There's a lot of people connecting with 52 00:03:34.820 --> 00:03:38.330 me, and they're rarely from other businesses. They're usually like solo 53 00:03:38.330 --> 00:03:41.910 preneurs like consultants and different things like that. You can go and 54 00:03:41.910 --> 00:03:44.870 connect with all of them. You don't even need a reason. Just find their 55 00:03:44.870 --> 00:03:48.790 profiles. The great part about Lincoln is it's easy to find the companies find 56 00:03:48.790 --> 00:03:52.440 their company pages, find the account the stakeholder you want to connect 57 00:03:52.440 --> 00:03:56.420 with, or the particular you know, the champion. But you could connect with 58 00:03:56.430 --> 00:04:00.080 all the stakeholders there, whether they accept your connection request or 59 00:04:00.080 --> 00:04:03.330 not? Doesn't really matter, but some of them are going to say yes. So going 60 00:04:03.330 --> 00:04:06.100 connect with them all because then they have a chance to see your content. Is 61 00:04:06.100 --> 00:04:11.560 your content as you're posting content daily? Hopefully, if not weekly going, 62 00:04:11.560 --> 00:04:16.410 connect with them and don't pitch them. Do not follow up with a pitch. If 63 00:04:16.410 --> 00:04:19.950 anything, say something nice. But don't I usually just don't say anything at 64 00:04:19.950 --> 00:04:22.900 all. Just send the connection request blind. Ah, lot of people will connect 65 00:04:22.900 --> 00:04:28.130 with me regardless. And I will say if you don't connect with them, If they 66 00:04:28.130 --> 00:04:31.300 don't accept your connection request, circle back and follow them because you 67 00:04:31.300 --> 00:04:35.420 want to see their content. And the reason is is because you want to see 68 00:04:35.430 --> 00:04:43.690 their content. Number two read their profile. Oh my goodness, I know that 69 00:04:43.690 --> 00:04:48.130 seems so basic, but rarely do I ever get a Lincoln message where people have 70 00:04:48.130 --> 00:04:52.530 actually read my profile. It's embarrassing. In fact, James Carberry, 71 00:04:52.530 --> 00:04:56.130 the founder of Sweet Fish, and I were just talking about this last night when 72 00:04:56.130 --> 00:05:01.060 he finally he said, he told me about an SDR that reached out to him with the 73 00:05:01.140 --> 00:05:07.360 wonderfully customized message that was so good, even though the product that 74 00:05:07.360 --> 00:05:12.090 she was pitching was like, you know, it's kind of a dime a dozen. It's kind 75 00:05:12.090 --> 00:05:16.010 of like a service that a lot of people offer. It just compelled James to 76 00:05:16.010 --> 00:05:20.130 respond. He felt so loved in the message that he's just like I have. I 77 00:05:20.130 --> 00:05:23.550 have to give her a shot. I have to give her a shot. This is the message it says 78 00:05:23.560 --> 00:05:28.950 Hi, James would love to talk. I saw a post on Rex Beiber sins LinkedIn, which 79 00:05:28.950 --> 00:05:32.420 led me down a rabbit hole of comments ultimately leading to your name and the 80 00:05:32.420 --> 00:05:38.810 sweet fish media. This is Amelia. I'm an SDR seamless dot ai and I, too, love 81 00:05:38.820 --> 00:05:43.960 Jesus, sweetest fish and too much Netflix. I'm sure Lisa James cars. 82 00:05:43.960 --> 00:05:48.190 Berry's wife is a sweetheart that I'd love to if I knew her. I'd love to hear 83 00:05:48.190 --> 00:05:52.630 how your team is reaching out to potential clients. Would it be okay if 84 00:05:52.630 --> 00:05:57.130 we scheduled a brief call? Either way, happy to say hello to you and be a 85 00:05:57.130 --> 00:06:03.140 positive resource in your network. Stay safe, Amelia. Now, I don't know, 86 00:06:03.140 --> 00:06:08.540 seamless dot ai is like coaching their SDRs to reach out with this level of a 87 00:06:08.540 --> 00:06:12.850 person ability. But it is. It worked because she took what, what, five 88 00:06:12.850 --> 00:06:16.780 minutes to actually read his profile and send him a text? Because James 89 00:06:16.780 --> 00:06:21.760 actually has his cell phone number listed on his LinkedIn profile, which 90 00:06:21.760 --> 00:06:24.470 no one ever takes advantage of because no one takes the time to read his 91 00:06:24.470 --> 00:06:28.570 profile. Hardly anybody takes the time to read my profile, and it shows it's 92 00:06:28.570 --> 00:06:32.650 the same for your accounts. No one's taking the time to get to know them. If 93 00:06:32.650 --> 00:06:36.260 you just take five minutes to read their linked in profile and maybe like 94 00:06:36.260 --> 00:06:39.090 if they list their Twitter, go and read their Twitter bio like Go and read a 95 00:06:39.090 --> 00:06:42.650 few things, they tweet and post. Just get to know them. Spend a little bit of 96 00:06:42.650 --> 00:06:45.730 time getting to know them. If anything, you could lock it away into your CRM 97 00:06:45.730 --> 00:06:48.270 for a rainy day when you know you're gonna need that information or your 98 00:06:48.270 --> 00:06:51.620 sales team is going to need that information but you as a marketer, if 99 00:06:51.620 --> 00:06:55.450 you do this for ah, lot of your accounts are going to get a better feel 100 00:06:55.450 --> 00:06:58.890 for who these people are, so that when you design, especially your 1 to 1 101 00:06:58.890 --> 00:07:04.090 messaging to them, you're going to be able to engage them and get a response 102 00:07:04.090 --> 00:07:10.370 rate that you would never have even gotten close to with just reaching out 103 00:07:10.370 --> 00:07:13.730 in Mass or even personalize ing with their job title. Whatever the 104 00:07:13.730 --> 00:07:19.470 automation gets to you, that text is a 1 to 1 text. It is customized that she 105 00:07:19.470 --> 00:07:23.150 found the things that she had overlap with him, things that she likes that 106 00:07:23.150 --> 00:07:26.830 James likes, and that's just going to work. In fact, I can always know when 107 00:07:26.830 --> 00:07:30.650 someone's read my profile when they call me Dan says, Um, even though I 108 00:07:30.650 --> 00:07:34.910 always introduce myself, is Dan Sanchez on my LinkedIn profile? You'll know if 109 00:07:34.910 --> 00:07:38.310 you visited my LinkedIn profile because I say, Hey, my name's Dan Sanchez. My 110 00:07:38.310 --> 00:07:44.360 friends call me Dan says, So when people reach out to me by a Lincoln D M 111 00:07:44.370 --> 00:07:47.830 and say, Hey, Dan Chesil my, this person's actually taking a moment to 112 00:07:47.830 --> 00:07:51.110 get to know me or they've been reading my content for long enough. I always 113 00:07:51.110 --> 00:07:54.400 sign off my post with hashtag Sanchez. It's kind of my personal hashtag almost 114 00:07:54.400 --> 00:07:57.790 like a signature at the bottom of all my post. Highly recommend, by the way, 115 00:07:57.800 --> 00:08:01.090 that you have a signature thing at the bottom of your post. Um, it could be an 116 00:08:01.090 --> 00:08:05.120 emoji. Could be hashtag whatever I know they've read my profile, and I'm 117 00:08:05.120 --> 00:08:08.210 actually going to take their message much more seriously if it just says, 118 00:08:08.220 --> 00:08:11.770 Hey, Dan, I'm like, uh, now I'm starting to just look for signs that 119 00:08:11.770 --> 00:08:15.290 its automated right. I'm trying to find reasons to disqualify the message 120 00:08:15.290 --> 00:08:18.320 because I'm busy. I don't want to read the messages, but if it's taken, if 121 00:08:18.320 --> 00:08:21.260 someone's taking the time to, like, write me a legitimate message than I 122 00:08:21.260 --> 00:08:24.450 always read it, always consider it. I try to respond to if they've actually 123 00:08:24.450 --> 00:08:28.890 asked a legitimate question. So just take the chance to read the profile. 124 00:08:28.900 --> 00:08:33.610 It's free information. Yes, it takes time. Yes, it's hard to scale, but 125 00:08:33.610 --> 00:08:36.710 guess what? The people who take the time to do the things that don't scale 126 00:08:36.710 --> 00:08:40.090 are the ones that are going to win thes accounts because your competitors 127 00:08:40.090 --> 00:08:44.140 aren't gonna take the time to do it. So read the profile that is so important 128 00:08:44.150 --> 00:08:47.530 that it's literally a whole step, even though it's not even actionable like 129 00:08:47.540 --> 00:08:51.050 for you to like, engage them. But it is certainly actionable for you and that 130 00:08:51.050 --> 00:08:56.190 you need to be doing it. Josh, what do you think is the most irritating thing 131 00:08:56.190 --> 00:08:59.770 for B two B buyers right now, an Logan. I love talking to you about this. You 132 00:08:59.770 --> 00:09:04.540 know that the number one challenge right now is that many customer facing 133 00:09:04.540 --> 00:09:08.850 teams in the B two B space right now are forcing their potential buyers, too, 134 00:09:08.850 --> 00:09:12.660 by the way that they want to sell. Buyers don't wanna buy that way right 135 00:09:12.660 --> 00:09:17.360 now. They wanna, by the way they want to buy. We need to enable those buyers. 136 00:09:17.360 --> 00:09:21.480 We call this buyer enablement at sales reach. We need to enable those buyers 137 00:09:21.490 --> 00:09:25.880 to make better decisions quicker in a comfortable environment that's more 138 00:09:25.880 --> 00:09:29.580 personalized for them to move forward with that process. Dude, that's awesome. 139 00:09:29.580 --> 00:09:33.140 I couldn't agree more. Since I've been using sales reach in my own sales 140 00:09:33.140 --> 00:09:37.640 process, it's allowed me to really enable the buyer to move more quickly 141 00:09:37.640 --> 00:09:41.240 in really two ways. One, they don't have to download a bunch of attachments. 142 00:09:41.240 --> 00:09:45.460 Aiken, send them toe one page with the proposal. Case studies Different 143 00:09:45.460 --> 00:09:49.210 resource is because, let's face it, the proposal is just one part of the sales 144 00:09:49.210 --> 00:09:53.350 conversation and probably on Lee one sales enablement piece of content that 145 00:09:53.350 --> 00:09:57.380 you're sending so it makes it easier on them. And then the other thing is, you 146 00:09:57.380 --> 00:10:00.850 know, we're selling to our champions, and then we're making them have to re 147 00:10:00.850 --> 00:10:04.440 give our pitch to the entire buying committee. So one thing I do is put a 148 00:10:04.440 --> 00:10:08.730 custom 2 to 3 minute video on the top of my sales reach page that says, Hey, 149 00:10:08.730 --> 00:10:11.810 here's all the resource is tie it back to the conversation. Here's the 150 00:10:11.810 --> 00:10:15.250 proposal. Let me know if you have any questions, and it allows me to give a 151 00:10:15.250 --> 00:10:18.590 little bit of kind of a mini pitch to the rest of the buying committee. 152 00:10:18.600 --> 00:10:22.490 Introduce myself, which helps me build trust and credibility and helps the 153 00:10:22.490 --> 00:10:27.310 buyer not have to repeat the entire pitch from scratch. So if anybody is 154 00:10:27.310 --> 00:10:30.550 looking to do the same thing in their own sales process, I'd highly suggest 155 00:10:30.550 --> 00:10:33.800 they reach out to you and the team over its sales reach for anybody listening. 156 00:10:33.800 --> 00:10:40.470 Just go to sales reach dot io to talk to Josh and the team. All right. Number 157 00:10:40.470 --> 00:10:46.310 three leave valuable comments on every single one of their posts. Yes, it 158 00:10:46.310 --> 00:10:50.720 sounds like Internet stalking, but no, if you're dropping value, it helps. Not 159 00:10:50.720 --> 00:10:54.850 only does it help get their post more traction, but it helps you get more 160 00:10:54.850 --> 00:10:58.340 visibility in front of them. So here's some ideas you could be doing. Thio 161 00:10:58.350 --> 00:11:01.720 Stand out when you're doing this one. I like to be the first person to comment 162 00:11:01.720 --> 00:11:04.840 that way. If they get a lot of comments, if they're an influencer, this is 163 00:11:04.840 --> 00:11:08.410 probably unlikely. A lot of the people you probably reach out to don't have a 164 00:11:08.410 --> 00:11:11.370 huge following the Lincoln, but some of them do. If they do, you wanna be the 165 00:11:11.370 --> 00:11:14.820 first one to comment with substantial with a substantial comment. That way, 166 00:11:14.820 --> 00:11:18.060 you'll be the one most likely to be like at the top of their feed. So not 167 00:11:18.060 --> 00:11:21.590 only you'll just get more visibility is their post to seen by thousands of 168 00:11:21.590 --> 00:11:25.270 people. Um, yours is the first comment that more people will see that not 169 00:11:25.280 --> 00:11:30.050 because you commented first. I like to leave substantial comments as often as 170 00:11:30.050 --> 00:11:35.160 I can like either reading what they say really reading it, understanding it and 171 00:11:35.160 --> 00:11:39.390 then either adding my two cents, adding what I loved about it specifically not 172 00:11:39.390 --> 00:11:43.620 just Hey, great post, never post that. Just say, Hey, I love this and this 173 00:11:43.620 --> 00:11:46.450 about your post because it reminds me of this. In fact, I'm going to start 174 00:11:46.450 --> 00:11:49.750 doing this from now on, or I'm going to try this out today and see how it goes. 175 00:11:49.940 --> 00:11:53.000 Those posts are always better, especially if you give your own to 176 00:11:53.000 --> 00:11:56.220 sense of like, Hey, that's a great idea. In fact, when I've done it before, I 177 00:11:56.220 --> 00:12:01.170 usually found that this and this also really help. That is a more substantial 178 00:12:01.170 --> 00:12:05.190 post than just saying Great idea. You wanna show up and you wanna be 179 00:12:05.200 --> 00:12:08.830 thoughtful in your comments. If you do this over and over again, trust me. 180 00:12:08.840 --> 00:12:12.050 They're going to remember you, the people who do it to me. I remember them 181 00:12:12.060 --> 00:12:15.110 and then when they slide into my d. M. So I'm like, Hey, like I know this 182 00:12:15.110 --> 00:12:17.630 person. What's up? Because we've already built some trust. We've had 183 00:12:17.630 --> 00:12:21.930 some conversations on the Lincoln comments already, so show up on their 184 00:12:21.940 --> 00:12:25.980 post every time. Some of them might not post it all, and that's okay. There's 185 00:12:25.980 --> 00:12:30.250 still other ways to get a hold of them. Number four. Reference them in one of 186 00:12:30.250 --> 00:12:33.190 your posts. After you've been engaging with their content for a while and you 187 00:12:33.190 --> 00:12:36.060 read their profile, you know what they're about. Share something you've 188 00:12:36.060 --> 00:12:39.290 learned from them and posted out to you. Of course you need a at mentioned them, 189 00:12:39.290 --> 00:12:43.070 so they get notified that you've talked about them. But it's flattering every 190 00:12:43.070 --> 00:12:47.410 time I get mentioned in someone else's post, and they're like, Hey, here's 53 191 00:12:47.410 --> 00:12:51.950 things I've learned from Dan Sanchez or Dan Dan Chess And they mentioned my 192 00:12:51.950 --> 00:12:54.060 hashtag. I know they're really following me. If they're they're 193 00:12:54.060 --> 00:12:57.420 calling me, Dan says. Right then, I'm always flattered. I always show up to 194 00:12:57.420 --> 00:13:01.170 those posts and say thank you, and I know those those people are seeing are 195 00:13:01.170 --> 00:13:03.760 like picking up what I'm laying down as far as what I'm posting, and it's 196 00:13:03.760 --> 00:13:06.660 always flattering. I always those people always stand out more to me. 197 00:13:07.140 --> 00:13:11.030 Your key accounts will feel the same if you want to bless them. If you want 198 00:13:11.030 --> 00:13:15.470 Thio, build relationship with them. Genuine relationship. Celebrate them, 199 00:13:15.470 --> 00:13:18.580 praise them publicly. And that's what you're doing with this LinkedIn post by 200 00:13:18.580 --> 00:13:21.840 saying something you've learned from them, saying even congratulating them 201 00:13:21.840 --> 00:13:25.460 on something big they've done recently that they posted about are celebrating, 202 00:13:25.640 --> 00:13:29.890 Um, or I've just posted a PR. Maybe there maybe they just went public and, 203 00:13:29.890 --> 00:13:32.960 you know, they had a big hand of being going public or they just launched this 204 00:13:32.960 --> 00:13:37.460 new feature and you knew they had a big piece of that. Be smart about it. Don't 205 00:13:37.460 --> 00:13:40.520 praise them for things that they hardly had anything to do with. It still has 206 00:13:40.520 --> 00:13:45.120 to be personal oneto one type of stuff, but praise them publicly they will 207 00:13:45.120 --> 00:13:50.160 remember and number five post content that will resonate with them if they 208 00:13:50.160 --> 00:13:54.680 connect with you and your posting good content regularly and engaging with 209 00:13:54.680 --> 00:13:58.740 their comments, trust me, they're going to see your content because you're 210 00:13:58.740 --> 00:14:01.980 engaging with their comments and if they respond to your comments linked 211 00:14:01.980 --> 00:14:06.450 and saying, Hey, these two people have a relationship, therefore I should show 212 00:14:06.540 --> 00:14:10.100 this person you're trying to reach out to more of your content. That's how the 213 00:14:10.100 --> 00:14:13.920 algorithm works, which is why you need to be involved in other people's posts. 214 00:14:13.930 --> 00:14:18.230 If you want that person to see your post, you need to be engaging in their 215 00:14:18.240 --> 00:14:22.190 posts and commenting specifically commenting. Not just liking and 216 00:14:22.190 --> 00:14:27.170 commenting is even better than sharing comment on many accounts post as you 217 00:14:27.170 --> 00:14:31.960 can, because they're going to be seeing more of your feet as a result. Also, I 218 00:14:31.960 --> 00:14:35.600 haven't mentioned this before, and it almost it's almost such common Lincoln 219 00:14:35.600 --> 00:14:39.270 wisdom that I forget it. But I still see people break this rule all the time. 220 00:14:39.270 --> 00:14:43.520 Do not post and do not do any of this from your company's linked in page. 221 00:14:43.530 --> 00:14:48.820 That would be a mistake. Always do this from a personal profile. Lincoln just 222 00:14:48.820 --> 00:14:53.270 doesn't give credence to the company page, and people don't either. People 223 00:14:53.270 --> 00:14:57.260 are social people want to connect with people. We've seen it over and over and 224 00:14:57.260 --> 00:15:00.710 over again. Use your personal profile, all the commenting. Everything I've 225 00:15:00.710 --> 00:15:05.290 just mentioned in these five steps do from a personal profile or multiple 226 00:15:05.290 --> 00:15:07.790 personal profiles. It could be your sales rep. It could be your marketing 227 00:15:07.790 --> 00:15:12.200 team or both. Even better, if you if you do this from a team perspective, it 228 00:15:12.200 --> 00:15:16.250 works even better. But that's another whole podcast episode for another time 229 00:15:16.640 --> 00:15:20.800 on how to do the whole Lincoln evangelism program, especially for I 230 00:15:20.800 --> 00:15:23.340 guess I could angle it more towards account based marketing. You could aim 231 00:15:23.340 --> 00:15:27.650 your evangelism program at that, UM, it works better as a team, but definitely 232 00:15:27.650 --> 00:15:31.810 do it from personal profiles, even your CEO's personal profile, something it 233 00:15:31.810 --> 00:15:36.900 just works better that way. So those Air 53 things you could be doing today 234 00:15:36.910 --> 00:15:41.250 with linked in in order to do great account based marketing on a 1 to 1 235 00:15:41.260 --> 00:15:44.980 level with your best accounts with the accounts you know, need some 1 to 1 236 00:15:44.980 --> 00:15:49.750 attention. Hopefully, this episode has been helpful to you. If you wanna learn 237 00:15:49.750 --> 00:15:54.600 more about LinkedIn, like I said, go to Sweet Fish media dot com slash 10-K. 238 00:15:54.610 --> 00:15:58.330 That's the number 10 and the letter K to learn more about what I did over the 239 00:15:58.330 --> 00:16:02.670 last summer in order to grow my following from 1000 to 10,000 in a 240 00:16:02.670 --> 00:16:06.910 period of about four months, there is no secret hacks. There's there's 241 00:16:06.910 --> 00:16:09.230 probably a bunch of things in there that you've heard before, even things 242 00:16:09.230 --> 00:16:12.860 that we've covered on this podcast before. But if you wanted toe concise 243 00:16:12.870 --> 00:16:18.690 three part video series that spell out in detail how to do what I did think Go 244 00:16:18.690 --> 00:16:21.660 and download that today. 245 00:16:22.940 --> 00:16:26.950 Are you on Lincoln? That's a stupid question. Of course you're on LinkedIn 246 00:16:26.960 --> 00:16:31.470 here. Sweet fish. We've gone all in on the platform. Multiple people from our 247 00:16:31.470 --> 00:16:35.280 team are creating content there. Sometimes it's a funny gift for Mem. 248 00:16:35.290 --> 00:16:39.350 Other times it's a micro video or a slide deck. And sometimes it's just a 249 00:16:39.350 --> 00:16:43.410 regular old status update that shares their unique point of view on B two B 250 00:16:43.410 --> 00:16:47.640 marketing leadership or their job function were posting this content 251 00:16:47.640 --> 00:16:51.940 through their personal profile, not our company page, and it would warm my 252 00:16:51.940 --> 00:16:56.660 heart and soul if you connected with each of our evangelists, will be adding 253 00:16:56.660 --> 00:17:01.290 Mawr down the road. But for now, you should connect with Bill Reed, R C 00 254 00:17:01.300 --> 00:17:05.510 Kelsey Montgomery, our creative director, Dan Sanchez, our director of 255 00:17:05.510 --> 00:17:09.859 audience growth. Logan Lyles, our director of partnerships, and me, James 256 00:17:09.859 --> 00:17:13.450 Carberry. We're having a whole lot of fun on LinkedIn pretty much every 257 00:17:13.450 --> 00:17:16.859 single day, and we'd love for you to be a part of it.
