Transcript
WEBVTT
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Hey be to be growth listeners.
We want to hear from you. In
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fact, we will pay you for
it. Just head over to be tob
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time. That's be tob growth podcom, letter B number two letter be growth
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podcom. One entry per person must
be an active listener of the show to
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enter, and look forward to hearing
from you, conversations from the front lines
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of marketing. This is be tob
growth. Welcome back to be to be
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growth. This is your host,
Benjie Block, and today I am honored
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to be joined by Dr John Finn. He is the author of a new
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book called the habit mechanic and he's
the director and founder of tougher minds,
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which is an award winning consultancy.
John, thank you for being with us
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today on B tob growth hibends.
You will thank you for having me.
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Very exciting to be we love the
work you're doing. I can say personally
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I love it. I know we've
had a couple conversations now. So the
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habit mechanic. Congratulations on the book. Let's start here. For those that
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are are going to be new to
the work that you've done and all of
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the May and the sweat and,
I'm sure, just the effort that has
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gone into this project. Tell us
a little bit about the habit mechanic and
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the genesis of this book. Yeah, well, I've been working on the
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habit mechanic for over twenty years.
Believe it or not. I've got three
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psychology related degrees, cuding a PhD, and there's work from my undergraduate degree
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in this book as some of the
foundational ideas. And I spotted quite early
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on in my career that the traditional
approaches I was being taught to help people
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to be their best just didn't seem
to be that effective. They were putting
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helping people to understand what they're needed
to do to do better and not so
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great actually helping them to change their
behavior. So I became really passionate about
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creating a new, more powerful approach
that was based on cutting edge neuro science
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and behavioral science, quite new sciences, in some way to actually help people
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to do better. So and whether
an individual, your your a leader,
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whether you're a team I wanted to
create something that everybody could use to do
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better. And although we use these
ideas the highest level of elite sport and
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the top businesses on the planet,
you know we use them through a range
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of other areas, all the way
through to school and pair and teachers,
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because we want to create something that
you could use throughout your journey through life,
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not just at work or in sport, but actually in life. Well,
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someone that has taken the time to
read this, I think it's extremely
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impactful and why I invited you on
the show today really is to take one
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particular chapter from the book that I
found that would be very insightful, I
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think, to our audience of leaders, specifically in the marketing space, leaders
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that, man, we know right
we're facing all sorts of challenges and you
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mentioned in the book that you believe
this may be the most challenging time ever
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for leaders. Let's identify some of
those key factors that you see and make
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leaderships so complex and challenging today,
John. Yeah, so I think we
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have to step back and think about
the modern world, and the way to
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describe the modern world is the vouka
world, the fulatile and certain complex,
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ambiguous world which, if people didn't
believe in it, became very real to
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her in the last few years with
the COVID pandemic. Right and not just
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really means there's one constant in the
world and that constantly is change, and
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the change you getting faster and faster
and faster. So long gone other days
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of the factory model of work in
where you learned your trade and your your
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technical skills when you were, as
it maybe, a teenager and you didn't
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have to learn too much for the
rest of your career. Now things are
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changing all the time. The competences
we need to manage ourselves but also to
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do our job, the technical competies
for a job, the tech by using
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this changing all the time. So
there's only one constant the world. That
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constant is change. Change creates problems, problems to solve problems as opportunities,
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problems that create big challenges. And, as human beings are, best way
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of solving problems is to work in
teams. So almost apiens are unique,
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clear excellent at working cleverly in teams, and there are a few rules you
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need to get right to create good
teamwork. The first thing we need to
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get right is each individual member the
team needs to get their brain working properly.
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Right they can think clearly and they
can solve problems at an individual level.
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But then the beauty of a team
is that we can then start to
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communicate and collaborate and essentially get our
all all our brains working together on the
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same problems. And in order to
do that we need to feel valued and
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respected and trust to other people we're
working with, and also helps our brain
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to work well. And the third
thing that we need to do is we
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need to feel excited and emotionally bought
into the team's mission. So so,
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in short, there's only one constant
in the world, that's change. Change
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creates a lots of problems. We're
going to be able to deal with those
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problems much better if we work in
a team. And if we want to
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do that well, we need to
get everybody's brains working well, so that
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people need to be looking after themselves, but we need to create trust and
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respect and people need to feel valid, because that helps people's brains to work
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well. Well, otherwise they'll be
threat detection all the time. And then
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we need to get people oriented towards
an exciting mission that there can get emotionally
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invested in, so that's teams can
help us in the VUCA world. Here's
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the problem. Hybrid work has made
it much more difficult to do those things.
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So the hybrid world and the pandemic
has made it much more difficult to
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get your brain working properly. Obviously
we've had a thesy an illness that's been
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going round. We talked about the
covid brain, etc. But a lot
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of people have developed an awful lot
of bad habits in the pandemic. Hybrid
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work creates an other challenges well,
where you're not going to the same physical
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space anymore. So it makes it
much more difficult to actually look after your
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brain. We have being bombarded in
the modern world with the attention economy,
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with stresses, with challenges, and
it's just more difficult to get your own
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brain working. Problem. It's awesome, not difficult to build the trust and
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the respect and the feeling that people
care about you when you're communicating remotely,
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because the technology we use in our
brain to help us to read each other's
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emotions, they're called mirror and your
arms and Mir on your owns just don't
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work as well when you're not in
the same room with people. You know
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you can look at someone, you
can send how they're feeling, because when
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you look at someone you read their
expressions and their fit and their body language,
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etc. That's why emails are always
starting off within the night with a
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negative term, and so you have
to go the extra mile to early mat
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your emails and because, as but
hybrid work makes it more difficult to communicate
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and collaborate, because it challenges some
of the foundational things we need to get
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right as a team. So to
bring it all together, I say that
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as a leader there are three core
challenges that the modern world brings. One
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is it's hard of a teams to
work together, for all the reasons I
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wanted out. Two is leadings harder
because people have traditionally been promoted to leadership
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positions because they're good at getting into
a room and influencing other people's behavior,
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because leadership just about influence. When
you can't do that and you don't see
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your team every day anymore in the
same way, that's more difficult to do.
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And connected to those first two ideas
is that we are just now going
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to be much more dependent on team
members self managing. MMM, because team
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is not going to be as good
at influence in their behavior. Neither is
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a leader. So we need to
get better at self managing. But arguably
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self management is more difficult than I
would before. So that's whas complex and
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challenging. Yep, do a great
job of explaining that, because I totally
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agree. And as in your you
have so many marketing leaders that are listening
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to this right now and they're going
you talk about fast, you talk about
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problems and yeah, we'll raise our
hands and go YEP. That's the world
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we're living in. Hybrid work,
all the complexity that that adds. So
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when you're going, man, we
want to create this world class team,
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there's so many ways that that can
potentially hit a wall right potentially break apart.
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You have some people that aren't fully
bought in or they haven't done the
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work internally, like you were talking
about, to really bring their whole self.
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So many roads we can go down. John. What I want to
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do is I want to spend our
time together giving away some steps. You
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five steps to kind of like a
world class team. But where I want
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to start us in this discussion is
actually rewinding in your story back to two
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thousand and six, because you were
working in the back room staff of an
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English professional soccer team right and you
become fascinated by the performance and the leadership
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transitions that were kind of happening within
the team, so much so actually to
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the point where you had mentioned some
of the degrees that you got, but
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you went on to pursue your PhD
to kind of learn more about the theory
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behind some of the successes some of
the setbacks that you were observing and seeing
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firsthand. Tell me a little bit
about how that season of your life you
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equally informs your view on leadership.
Yeah, and this actually happened over to
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season. So the first season we
won the league by a record amount of
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points by spending less money than anyone
ever spent in professional soccer in the UK
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to gain those points. So we
spent fifty percent less on player wages and
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the team that came second team that
came third. So we were massively punching
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above our way and one of the
really interesting things that happened in that season
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was our manager got putched by another
team, so he left. One of
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the coaches then was promoted to the
map to become the manager and what he
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did is he promoted the two most
senior players, who were coming towards the
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end of their careers, to become
his assistant coaches. And what immediately happened?
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There was that barrier, often invisible
barry, between the senior leaders,
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the players in this example, just
disappeared because they had the players we're essentially
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leading them. So that trust and
that respect and people feeling valued. It
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just set that really good psychological safety
in the dressing room when our amazing season
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and lots of little different stories within. But then this the season afterwards,
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when we got promoted, we lost
some of our senior leaders, not the
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assistant manager but some other one,
because they went to drop down lead to
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get there more money or whatever.
Other some retired. And then we,
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because we didn't have a very big
budget, we ended up getting a lot
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of young players and we got a
player and learn from one of the biggest
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teams in the UK, or Man
City, and this player pulled up in
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the car park with a car that
was probably worth more than some of the
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players contracts for the season and he
walked into the dressing room and he had
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a Hoodie on and instead of having
a draw string in the Hoodie. He
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had a big thick goal chain.
So you saw this felt way a minute,
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this is not quite right. And
but because he was playing, you
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know, playing for Man City,
rich famous club, all the young players
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bravitated towards him and this this young
guy got sent off after twenty minutes in
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his first game. So just absolutely
disaster. What it what that taught me
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was that leadership isn't about the title
or the position. It's about influence,
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and everybody has influence. And it
also taught me that we weren't being deliberate
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enough in terms of bringing leaders into
our environment or bringing really positive influences our
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environment or developing leaders. Yeah,
we were great developing the technical and tactical
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skills, but we weren't great developing
leaders, and I think that that still
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is the case. Leadership is almost
the untapped results, the we haven't yet
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learned how to look. I think
the tough of mind says in the how
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a mechanic approach has but because we
went up into our leadership science, so
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we've kind of driving that forwards,
but but then not really struck a cold
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with me that we could do much
more, and it really took me on
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that journey to want it to Lowell. How do we do it? How
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do we look lead isn't not only
help people to be at that best individually,
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but how do we help them tell
all this to be at that best?
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What's the scientific approach to doing that? Yep, scientific approach is an
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interesting way of saying that right,
because I don't know that we naturally equate
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the way we think of leadership with
a scientific approach, which is obviously something
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your advocate advocating for heavily. In
this book you talk about a useful case
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study that I've that story is so
interesting, John, so thank you for
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going into that. One of the
things that I think we can be guilty
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of as leaders is having these just
traditional ways right where we think about we've
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always thought about leadership in this way. So this is how they did it
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back then, that's how we're doing
it now, this is how I'll do
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it forever, and sort of the
mentality. But you would say, hey,
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there's some outdated old ways of thinking
about leadership that we need to move
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past or we need to update.
Right, explain to me what some of
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those old ways are that you you
see that we kind of often adopt in
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our leadership. Yeah, and to
Calviat, they says, are all very
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well intended thing things, people trying
to help other people do better, but
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we haven't known about it's only in
the last twenty, twenty five years we've
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had the technology to look inside the
human brain with because we've got functional MRI
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s cams. A lot of the
pros we're using to help leaders are over
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a hundred years old and for me
broadly, the big problem with traditional leadership
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of training. It's all about knowledge
and knowing what to do. And here's
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what great leaders do. Is All
here's a top ten list and we got
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tools like psychimetric psychiometrics measure what you
can do today against some of the psychimetricst
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we user over a hundred years old. Some modern neuroscientists say they're about as
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accurate as astronomy and how they're not
all that helpful. And I use these
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tools and that's how I've learned that
they're not find them particularly helpful. I
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think they've got this help me to
starting a conversation, but ultimately leaderships about
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habits and if and we can all
build better habits, and because the world's
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moving so quickly. The way that
we're leading today, although it may be
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really good, it's not necessarily going
to be good enough in the in six
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months time or six months after that. So as leaders we need to keep
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building and refining better habits, but
also we need to recognize that every warning
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in our team has some leadership responsibility
and we've got to empower them to learn
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how to build better leadership habits,
not just know what good leaders do,
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but actually build better habits. So
that's where I took the approach is about
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breaking it down into these tiny little
habits, of which you know it in
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our approach, in the cheek hope
mechanic approach and in the book. It's
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probably one thousand eight hundred ninety little
different habits that we talked about. HMM,
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fascinating stuff. Let's go down that
road a little bit more before we
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break down these these five stages and
helping build these world class teams. Because
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you say leadership is about habits.
Obviously the book habit mechanic. So I
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think we needed to find that term
real quick, like when you say become
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a habit mechanic, what would use
define that as? John? Yeah,
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so I think about in three,
three ways. One is understanding how your
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brain works and how other people's brain
work. It oft to be a neuroscientists
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just a gist level, and we
have a few models we explain in the
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book we've created to help people to
understand that. Then having a having ways
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to analyze your habits, because,
if you understand, I a brain which
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you understand most of what you're doing. Most of the time, at least
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nineteen percent is mindless, automated behavior, from how you think to what you
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do. We have a tiny bit
of consciousness and nuts it. So we've
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got to be able to understand our
habits. which habits are helping us to
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be healthy, happin at our best, which habits are getting in the way?
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And then, thirdly, we have
to be able to start building more
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new habits. We call them super
habbits. So build more new Super Habits,
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get rid of your destructive habits,
but not so you can just do
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it for the next few days,
all weeks, so you can build them
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in a sustainable when. To do
that you need to use behavioral science.
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So that's how I would think of
a hobbit mechanic, and the chief of
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a mechanic by extension is and someone
who understands only how to de off for
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themselves, but also how to help
others to do it and create a culture
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that makes it really easy for others
to build more helpful, sustainable new habits.
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And that's the foundation of wide call
a purposeful development organization. And whether
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when we live in a world where
the only constantly is change, it's essential
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that everyone is working on themselves all
the time to keep getting a little bit
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better and a little bit better.
Man. I mean you think about the
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leaders that are listening to this and
the need for us to be able to
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help other people in their development.
Such a timely conversation. In so what
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I want to do, because one
thing to spot issues right and leadership development.
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It's a whole other thing to look
at what you're talking about, neuroscience,
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behavioral science and Create Training that's actually
going to help us address like leaders,
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help them take their next right step. So you've tried different approaches.
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Eventually you're landing on what was called
the five stage team power model, and
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we're going to take some time here
over the next few minutes to talk about
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these five stages and in greater detail. But let's start with just a high
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level. John, would you walk
a through these five stages and what you
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call the five stage team power model? Yeah, so the metaphor here is
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you're climbing up a mountain with your
team. Top of the mountain is the
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mission success. It's the big goals
you're working towards and the five stages are
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kind of placed getting you up the
mountain. That's up the mountain essentially,
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at so right the bottom, before
you even set off on your journey.
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Stage one is what we call me
power conditioning. This is about getting everyone
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doing their best to be their best, and me power conditioning. Doing more
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of that is the first step to
becoming a habit mechanic. So we need
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everyone to be working themselves, to
get their brains working properly, to have
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that mindset that they want to keep
making little adjustments and little, little improvements,
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because then they're going to be healthier, they're going to be happier,
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they're going to be much better able
to help the team to succeed. Stage
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two, then, is before we
actually set off on our journey up the
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mountain. Stage too is community base
camp where we get together and we discuss,
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well, what is the mission and
what are the big girls and what
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are the immediate priorities and how do
those priorities distill down into everyone's roles and
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responsibilities? And we do that.
The chief have a mechanic in the group
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dees thatigner really empowering where they gets
everyone to buy into it. And then
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the third stage is called group climbing
support. This is the daily grind of
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working and doing the work to solve
the problems and help the team move forwards.
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This is how we communicate with each
other, verbally, nonverbally's how we
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support each other as we're climbing up
the mountain. The fourth stage, then,
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is what we call camp fire discussions. This is where we periodically stop
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and we coach and support each other
so we know that the skills that we
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have to day to help the team
be excellent and not necessarily the skills we're
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going to need tomorrow or in six
month times. Everyone needs to keep growing
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and developing and we need to have
we need to be supporting each other,
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to help each other to build new
habits. And the fifth stage is what
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we call the group climbing review.
This is where we periodically stop and say
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right, there were are. That
was our mission last month or two months
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ago, however long you want to
put your reflection gaps in for with that.
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That was our mission. Is it
still the case? And they're still
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our big goals and they're still our
priorities? Is everyone one fulfilling their roles
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and responsibilities? And when you're not
doing that, the opposite is people are
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talking negatively behind each other's backs,
you know, and there's not that trust
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as not that safety in the group, etc. So it's just a simple
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framework that we can start to think
about. What we need to do is
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a team to be as hobast and
like everything you know, programs and the
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hobbit mechanic book. Nothing's descriptive.
This works really well. I we use
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this an out team, but you
can you can tell this, you can
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tweak it, you're going to just
but essentially have a way of having a
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really intelligent conversation about team performance in
a way that you can keep Quimbato and
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you can keep assessing. So I
want to walk back through. You know,
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we're put the leaders that are listening. You're already wearing your leadership pat
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in a sense, so you're listening
through that Lens, that perspective. One
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thing I find so smart about this
model is the first two you're not even
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really moving yet. Right. One
is like, as a leader, as
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a chief habit mechanic, I'm in
a place where I'm also empowering my team
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to where they are becoming habit mechanics. They're thinking and taking ownership for themselves.
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But it's like it's discussion, it's
empowerment to this communal piece. We're
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looking at the vision. What I
mean, it's it's again, it's a
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lot of conversation. It's about establishing
where we're headed. Right. So,
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if you're the leader in in,
let's say, a team, and you're
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trying to make this stage one me
power conditioning happen, John talked to me
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about some of the conversations you're having, some of the ways that you're actively
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empowering your team to set them up
for success, to set them up to
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become the habit mechanic. Yeah,
well, I think if you do a
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map of your team on me power
conditioning, when end is people are absolutely
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doing their best to be at their
best. The other end of the continuum
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is, when I say a map, I just I mean a cut,
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a continuum. When end is yeah, they're absolutely doing me power conditioning.
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When is they're not. They're just
passive to the VOCA world and they're being
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controlled by Netflix and FACEBOOK, etc. Everyone's on a somewhere different on the
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continuum, but everyone can can do
a little bit better. So it's good
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to know where people are at.
Just back of a we would set a
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fag pack it on the in the
UK, which means cigarette. So you
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just we say that backing mapking kind
of thing. Just map it out.
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Yeah, yeah, see where people
are. But if people don't believe they
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can change, that's going to be
the first barrier. So that's why we
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always start our programs and that's why
the First Section of the having me kind
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of books all about how your brain
works and the fact you can learn,
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and learning just superpower. So we
have to prime that mindset. And then
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the way that the way that I
think about helping people to do better in
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this is complex world. It's a
bit like teaching them to drive. So
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they might have the mindset that they
can learn how to drive, but then
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you've got to given the knowledge in
the skills. So you help them to
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normally understand more about themselves, but
show them how to do that in tellige
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of where develop help them to develop
their having mechanic intelligence so they can analyze
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their habits and then got the skills
to get better at building better sleep habits
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or stress management or productivity habits,
whatever it is. It's, I literally
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learning to drive. You're not going
to do that with a Webinar or one
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workshop, because you don't learn to
drive by that right, you don't.
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You can't drive after the first lesson. You know this Theorem, whealism,
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whether accelerators, etc. So it's
like you got to teach them to drive.
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And then one hat as a leader
is you're a bit like the driving
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instructor. But another how you have
to wear is your like the Department for
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Transport. You've got to set the
Highway Code. What rules? What be
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how do we use the behavior or
science to actually help our people to do
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better? So we have our nine
action factor model. You know. Just
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a really simple example from that is, if I want my people to be
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doing more me power conditioning, I've
got to be getting them to check,
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checking with themselves on a daily basis, or at least the weekly basis,
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just doing a simplexticized like how well
did I do my best to be at
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my best to day. Ten would
mean I was perfect. One would mean
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I failed. Care what can I
do a little bit differently? Today?
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We caught a tea, a tiny
power and action tell me to do a
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bit better today. Okay, so
I'm going to go for a five minute
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walk at lunch time to make it
easier to be a bit more productive this
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afternoon. And then three years I've
got to say why? Why would doing
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that be helpful for me? Well, as just as I said, I'll
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be more productive of finished work earlier, etc. So there are a whole
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range of things we can do as
a leader to help out people do better.
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But the starting point is you got
to get that mindset open that we
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can all change, we can all
learn and in fact it's essential. And
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me, as the leader, look, I'm doing this, I'm working on
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myself. I'm the most experienced person
in the room. And then we've got
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to start to empower our people with
knowledge and skills, and that's why we
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were at the habit mechanic book,
because this isn't a book with one idea
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in it. This is a manual
for life. It's the tool kit for
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success, it's everything. It's like
a second me twenty is to learn how
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to write it, because it's everything
to write it, rather, because everything
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I've learned over twenties is in that
book. But then, as a leady,
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you've got to think about how do
we create the Highway Code to actually
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make it as easy as possible to
help my people keep working themselves and keep
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moving forwards, and that's where the
chief having mechanic peace comes in. So
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let me ask you for up question
on that, just really practically, because
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I loved I love the example of
even just you know, we're about implementation
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here at BB growth, so we
want to give organizational leaders and opportunity.
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You're bringing up this idea of okay, even if it's just priming them by
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having them think through. What did
they show up at their best yesterday?
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Is that? Is that something that
you've seen implemented in like a morning meeting
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setting? Because one thing we talked
about at the beginning right, we're all
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in remote work, which means it's
harder to create these habits, are these
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rituals for your team? So what
are something like? What's a cadence that
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that would happen at? Is it
an all together community thing? Are you
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just saying hey, this might be
good for you to try. Like,
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how would you actually implement something like
that on a team? Yeah, so
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periodically. One example would be at
I'll be asking everyone to check in across
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these five areas. We're going to
step back and we're going to reflect on
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how well are we doing in these
five areas. So there are some self
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assessments in Mechanic Book Guide lead US
through how to do this and I'll just
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read out one of one of those. So how do you assess people?
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On the me pal conditioning, everyone
could rate themselves out of ten or they
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could read the team out of ten
when a question, like us them and
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like everyone in our team, deliberately
chooses to bring their best self to work
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every day so they can be their
best and help the team fulfill its potential.
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So if they thought everybody did that
all the time, you get to
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give the team at ten. They
thought no one ever did that, they
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give them a one. Then on
the Community Base Camp System, at like
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the team has a clear strategy.
That makes everyone feel empowered and helps a
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team perform well and achieve its mission. Again, everyone can give a score.
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So we're empowering everyone to have us
a here and it doesn't mattery.
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They're not quite sure about all what's
me power conditioning yet, because we're going
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to keep checking in with this and
as we do it we're going to learn
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more about it. A step in
three would be everyone in our team deliberately
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chooses to support and bring the best
out in each other to help the team
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achieve its mission. Again, everyone
gets gives a score out of ten statement,
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for we coach and support each other
to develop better habits so that every
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team member can make a more positive
contribution to our success. Again, everyone
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gives a score. And then,
finally, collectively, we periodically review our
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individual and team performance and create a
plan of action to help our team improve.
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So this is what I call intelligence, self watching. We can do
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that at individual level and we can
do it at a team level. So
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I know that lots of businesses ask
their people to be more strategic and more
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reflective, but without good knowledge and
skills about how to do that, you're
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going to problem end up in that
strategy meeting talking about the football game that
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was on last night and not actually
deliberately reflecting on the team. So,
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as a leader and as a team
it's good to have that five step model
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that you can keep going back to
and you can keep selfassessing on, and
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the more you do that, the
more intelligent you would get about your team.
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And then a world where team work
is harder, we need everybody to
410
00:31:26.319 --> 00:31:29.960
be more intelligent about the team.
We need everyone in the team to understand
411
00:31:30.039 --> 00:31:34.200
on those five stages but also in
just done that they have a job to
412
00:31:34.640 --> 00:31:41.160
positively contribute to age stage and I
think that's a really empowering way of doing
413
00:31:41.200 --> 00:31:44.000
them. Does that? Do you
think that will help people? Benja?
414
00:31:44.119 --> 00:31:48.519
Oh, absolutely, I think one
thing I'm thinking as you're even reading out
415
00:31:48.559 --> 00:31:52.319
those questions, and I love the
idea of intelligent self watching and doing that
416
00:31:52.359 --> 00:32:00.279
at a level for an organization,
like we do things like as an organization,
417
00:32:00.440 --> 00:32:05.799
or thinking, okay, let's let's
review how how bought in people are,
418
00:32:05.880 --> 00:32:08.599
and we might send out a survey
and get get people's feedback there.
419
00:32:08.640 --> 00:32:14.759
But intelligent self watching to me is
slightly different in that you're really taking an
420
00:32:14.799 --> 00:32:17.240
assessment, of learning, of how
much you're leaning, I would say,
421
00:32:17.319 --> 00:32:22.359
leaning into life right, leaning into
your work, versus being very passive.
422
00:32:22.400 --> 00:32:27.319
And when you do that periodically,
maybe you choose to take a cadence of
423
00:32:27.440 --> 00:32:30.799
monthly or quarterly, but there's some
sort of thing that you're tracking over time.
424
00:32:30.880 --> 00:32:35.559
You can see your health just like
you would with a doctor visit or
425
00:32:35.559 --> 00:32:38.839
anything else. So you can see
are we really thriving or an in?
426
00:32:38.960 --> 00:32:44.480
You set benchmarks over time, which
I think again for intelligence, self watching
427
00:32:44.559 --> 00:32:49.000
is necessary and I think personally every
leader should be doing some sort of this.
428
00:32:49.200 --> 00:32:52.559
And then you're just implementing this in
your team. So I think it's
429
00:32:52.599 --> 00:32:54.480
fantastic. Let me ask you this. Of the five stages, we just
430
00:32:54.599 --> 00:33:00.000
went a bit more in detail on
me power conditioning and but of the five
431
00:33:00.000 --> 00:33:05.240
of where do you feel like leaders
are most likely to get hung up or
432
00:33:05.640 --> 00:33:09.119
is there a one particular stage you
feel like we struggle to really implement or
433
00:33:09.200 --> 00:33:15.920
focus on? I think the most
challenging stages are me power conditioning, because
434
00:33:16.359 --> 00:33:21.200
I think everything you just talked about, the leaning into life that's about better
435
00:33:21.240 --> 00:33:24.359
self management, and self managements harder
than ever. So yeah, the first
436
00:33:24.440 --> 00:33:28.279
question on the staff server for me
is how well are you doing your best
437
00:33:28.279 --> 00:33:30.680
to be at your best, because
without that nothing we do it where it's
438
00:33:30.680 --> 00:33:37.440
going to be helpful. So me
power conditioning is challenging hence why we wrote
439
00:33:37.480 --> 00:33:38.880
the book, because we want to
make it easier for people to do it
440
00:33:38.920 --> 00:33:45.400
well and get more more control over
their lives and get better at managing themselves.
441
00:33:45.559 --> 00:33:50.400
And I think the hybrid will makes
up more difficult. You know,
442
00:33:50.680 --> 00:33:53.480
the storage here of a of a
pandemic people that leaving the house for a
443
00:33:53.519 --> 00:33:57.920
week, starting work at eleven o'clock
at night, working all the way through
444
00:33:57.920 --> 00:34:00.599
the night. You know. So
that's more difficult. And I think also
445
00:34:00.759 --> 00:34:04.839
the second bit is group climbing support, because we don't see each other other
446
00:34:04.960 --> 00:34:09.400
every day. So get in the
collaboration is much more difficult. Building the
447
00:34:09.400 --> 00:34:13.559
safety, building the trust is much
more difficult to do. So we have
448
00:34:13.599 --> 00:34:19.639
to work harder to do it.
I actually did my first in person training
449
00:34:20.039 --> 00:34:23.360
session for HSBC, you are one
of the thing, the biggest bank in
450
00:34:23.400 --> 00:34:28.119
the world, few weeks ago and
it's so different, you know, to
451
00:34:28.159 --> 00:34:31.000
be in the room with people and
yeah, I've been talking about the Marinail
452
00:34:31.039 --> 00:34:37.280
Rosenow for two years and the AAH
this right, it's so different. So
453
00:34:37.840 --> 00:34:40.360
Group, I'm support is much more
difficult. So if we but if we
454
00:34:40.400 --> 00:34:45.320
empower people to get better at managing
themselves, that's going to make it less
455
00:34:45.320 --> 00:34:52.119
difficult and we really heightened the need
to work harder, supporting each other and
456
00:34:52.199 --> 00:34:54.079
to become some language we haven't used
yet, but it's one of a part
457
00:34:54.079 --> 00:35:00.559
of our leadership model is action communicator, which hopefully does what it says on
458
00:35:00.599 --> 00:35:04.559
the ten you know, it's about
communicating in a way that helps other people
459
00:35:04.599 --> 00:35:07.840
to tell positive action. There's a
whole list of habits that people can developed
460
00:35:07.920 --> 00:35:12.199
to do that better. So we
need to be helping everybody in the team
461
00:35:12.239 --> 00:35:16.840
to become better action communicators, because
communicating just become more difficult. So I
462
00:35:16.880 --> 00:35:22.800
think that the saling ones. For
me. Let's go a little bit just
463
00:35:22.840 --> 00:35:27.159
further down that road before we wrap
up here on that one specifically, what
464
00:35:27.280 --> 00:35:30.559
I mean, yeah, the way
we communicate and we help people lean into
465
00:35:30.559 --> 00:35:34.679
action. That's going to be a
big deal. But especially as we're becoming
466
00:35:34.760 --> 00:35:37.920
used to this hybrid version of work
or this remote version of work, what
467
00:35:38.000 --> 00:35:43.039
are other ways as leaders that you
would encourage us, John, to be
468
00:35:43.119 --> 00:35:47.639
actively empowering our teams? Is there
anything that we can even start putting into
469
00:35:47.800 --> 00:35:52.880
our our ritual, our routine of
work that all help us better empower our
470
00:35:52.920 --> 00:35:59.480
teams for collaboration and and for teamwork. Yes, we can use insights from
471
00:35:59.519 --> 00:36:04.840
self its termination theory, okay,
and this is an important part of of
472
00:36:04.960 --> 00:36:10.000
the book and we talk about in
a leadership capacity, in the cultural architect
473
00:36:10.000 --> 00:36:15.599
part of our leadership model, and
there's an entire self assessment there. But
474
00:36:15.840 --> 00:36:21.920
the pullet, the pillars of selfdetermination
are we don't tell people what to do.
475
00:36:22.400 --> 00:36:25.320
We always ask first and we you
know, we get their opinion and
476
00:36:25.360 --> 00:36:30.480
even if our opinion is different,
and as long as we rationalize, you
477
00:36:30.519 --> 00:36:35.000
know why we're maybe doing things differently, that's going to be helpful. So
478
00:36:35.039 --> 00:36:37.559
it might take a little bit longer
to do it that way, but it's
479
00:36:37.599 --> 00:36:40.679
going to save your time in the
long run, rationalizing your decision, which
480
00:36:40.679 --> 00:36:45.199
I just mentioned there in the second
part of that. And I think just
481
00:36:45.199 --> 00:36:50.559
just one one really interesting insights just
catched a lot of a lot of a
482
00:36:50.599 --> 00:36:53.960
lot of selfdetermination and a practical ways
as a leader and a too, I
483
00:36:54.079 --> 00:37:00.360
used to use more advancedly developed in
the book, but drawing something called performance
484
00:37:00.360 --> 00:37:05.480
profiling. So you ask your direct
reports, for example, to write down
485
00:37:05.559 --> 00:37:09.239
or what are their roles and responsibilities
and then to rate themselves out on time
486
00:37:10.159 --> 00:37:15.679
and then where you think they're out
of ten. That's a great conversation starter
487
00:37:15.400 --> 00:37:20.320
because already you haven't said anything.
It's not yours what they think. So
488
00:37:20.400 --> 00:37:23.719
they're empowered to think they're in power
to give their opinion. So just just
489
00:37:23.760 --> 00:37:30.800
scratches the surface. They're Benji,
but it's it's really about being more selfdetermining.
490
00:37:31.280 --> 00:37:37.119
You can always be purely selfdetermining,
but it's not that you are either
491
00:37:37.159 --> 00:37:43.199
selfdetermining or coercid. As a continuum. It's just about being mindful to try
492
00:37:43.280 --> 00:37:47.320
to stay away from the coercive end
of the continuum, which is much harder
493
00:37:47.360 --> 00:37:53.719
to do when we're communicating. Yeah, of the technology try. HMM,
494
00:37:54.480 --> 00:37:59.920
fascinating stuff. Man, we do
to say we can't do what? Twenty
495
00:37:59.960 --> 00:38:04.400
plus years of work just as in
a forty minute conversation everybody. So we're
496
00:38:04.440 --> 00:38:07.719
doing a great job here distilling some
of this framework and some of this information
497
00:38:07.599 --> 00:38:10.840
and John, thank you for being
along for the ride today and for doing
498
00:38:10.880 --> 00:38:15.360
this with us. Want to ask
you kind of one question as we close,
499
00:38:15.079 --> 00:38:20.239
as we kind of are are working
to apply this framework. We leave
500
00:38:20.320 --> 00:38:24.519
we're going to take action on today's
episode. What would you tell us to
501
00:38:24.559 --> 00:38:29.320
do right away? Like. I
know we brought up several sort of practical
502
00:38:29.440 --> 00:38:32.360
things we can try, but is
there a first thing you would invite us
503
00:38:32.480 --> 00:38:36.480
to do to make sure that we're
doing any or maybe it's even a mindset
504
00:38:36.480 --> 00:38:37.679
ship, but what would you tell
us like, Hey, walk away from
505
00:38:37.719 --> 00:38:43.159
this episode with this in mind,
with this as an action item. Course
506
00:38:43.239 --> 00:38:45.000
I'd say buy the book. Bends
you, but its probably don't leave that
507
00:38:45.079 --> 00:38:49.639
for me. I'll say that at
the end. From what you want,
508
00:38:49.679 --> 00:38:52.159
from what we've covered in the podcast, I'd say just think about the self
509
00:38:52.239 --> 00:38:57.920
reflection statements I talked through. Yeah, just why do you think your team's
510
00:38:58.039 --> 00:39:00.519
up? So with your leave the
ship pattern? Who where do you think
511
00:39:00.519 --> 00:39:06.119
people are up? And then,
if you feel comfortable with those questions,
512
00:39:06.280 --> 00:39:09.239
take them to the team. You'd
ask them slightly differently. Well, their
513
00:39:09.280 --> 00:39:15.559
statements as I read them out.
That's the starting point. It's the way
514
00:39:15.599 --> 00:39:22.800
I see life is that it's the
journey that has ups and downs, but
515
00:39:22.960 --> 00:39:28.000
if we do more intelligence self watching, we're going to get more control over
516
00:39:28.039 --> 00:39:30.719
those ups and those downs, and
that's what they haven't mechanic approach is all
517
00:39:30.719 --> 00:39:36.480
about, and the more we do
intelligence self watching, the more we learn
518
00:39:36.519 --> 00:39:38.639
about ourselves. The more we doing
tell self watching with the team, the
519
00:39:38.679 --> 00:39:43.639
more the team learns about itself and
the more we understand ourselves, the better
520
00:39:43.760 --> 00:39:46.559
able we are to be at our
best and to manage our journey through life
521
00:39:46.599 --> 00:39:53.880
controlling what we can control. So
don't worry that the themes and the concepts
522
00:39:53.880 --> 00:39:57.800
in the five stage model, for
example, might feel a little bit for
523
00:39:57.960 --> 00:40:01.320
and now it because the more you
go there and look at them and think
524
00:40:01.320 --> 00:40:06.639
about them in that way, the
team in that way, the more powerful
525
00:40:06.639 --> 00:40:09.000
they will become and the more you
will embed that language and that way of
526
00:40:09.039 --> 00:40:14.880
thinking about yourself. So I think
starting with the questions is a really,
527
00:40:14.880 --> 00:40:17.440
really good starting point. Right down
the answers, as been you were saying,
528
00:40:17.440 --> 00:40:21.639
track them, track them over a
few months, see why you're getting
529
00:40:21.679 --> 00:40:25.280
it's not about being perfect in all
the areas. It's just about recognizing where
530
00:40:25.280 --> 00:40:29.519
you are then picking one area to
work and coming back to it month after
531
00:40:29.519 --> 00:40:32.119
and say, right, how we
improve the IRIA. Yeah, so that's
532
00:40:32.159 --> 00:40:37.599
how I would stop in J can't
be a good leader without being an intelligent
533
00:40:37.679 --> 00:40:44.000
self watcher and then also empowering others
to do the same. If you want
534
00:40:44.039 --> 00:40:45.599
to be a great leader. That
is a great place to start. And
535
00:40:45.639 --> 00:40:49.679
again, like when we're tracking this, we're tracking because then we can see
536
00:40:49.679 --> 00:40:53.760
where we've been and where we're going. And I know on this show,
537
00:40:53.800 --> 00:40:57.039
with the people that we interview,
in the people that listen, we love
538
00:40:57.119 --> 00:41:00.760
tracking data in our business. We
love bottom lines, but sometimes a guy
539
00:41:00.880 --> 00:41:04.280
to also be thinking about this at
a human level, like where are we
540
00:41:04.320 --> 00:41:07.920
at? And so I love today's
conversation. John. I really appreciate your
541
00:41:07.960 --> 00:41:10.840
insight and I'll give a plug here
at the end of this episode to just
542
00:41:10.880 --> 00:41:15.559
say go by the habit mechanic.
Do It on Amazon. This is is
543
00:41:15.599 --> 00:41:19.920
not a book where you just sit
down and you read it once through and
544
00:41:19.920 --> 00:41:22.920
then yeah, you're done. It's
it's the type of book that you go
545
00:41:22.960 --> 00:41:28.320
back to as a resource, as
a manual for life, and it's years
546
00:41:28.320 --> 00:41:31.920
and years of work and study in
things that are often outside of our purview
547
00:41:31.920 --> 00:41:37.159
as leaders. Right we're busy in
business in our marketing departments, but we
548
00:41:37.199 --> 00:41:40.360
can tap into the science and it
can make us a better leader, and
549
00:41:40.400 --> 00:41:45.119
so want to encourage go grab the
book on Amazon. John, thank you
550
00:41:45.119 --> 00:41:49.639
for being with us today on be
tob growth. For those that want to
551
00:41:49.639 --> 00:41:52.679
stay connected with you. What's the
best way for people to do that?
552
00:41:53.159 --> 00:41:57.320
Yes, I'm on Linkedin. To
connect with me on Linkedin, don't to
553
00:41:57.400 --> 00:42:00.119
Jones, fin J and I flight
to villain checks our website, which is
554
00:42:00.159 --> 00:42:05.159
tough of minds that could at UK. There's lots of free resources on that,
555
00:42:05.480 --> 00:42:08.440
and then if you want to email
me directly, you can do that.
556
00:42:08.480 --> 00:42:13.079
Actually, a John Finn, which
is Jo n Fi Doblen, ought
557
00:42:13.199 --> 00:42:16.320
to for minds that could at UK
or just contact us via the website.
558
00:42:16.440 --> 00:42:20.280
Yeah, happy to take any further
questions if you have them. John,
559
00:42:20.320 --> 00:42:22.679
thanks for joining us on beatov growth. Thank you, Benjie. It's been
560
00:42:22.679 --> 00:42:27.519
an absolute pleasure and I hope this
really helps people to start taking that first
561
00:42:27.599 --> 00:42:31.599
step to imbedding a bit more leadership
science into helping the teams to thrive and
562
00:42:31.639 --> 00:42:37.880
succeed in the challenging world. To
all of our listeners that are listening this
563
00:42:37.920 --> 00:42:40.679
episode right now, I say thank
you for tuning in today. If this
564
00:42:40.760 --> 00:42:45.559
is your first time listening and you've
yet to subscribe, do that on whatever
565
00:42:45.599 --> 00:42:49.920
podcast platform you're on. Can connect
with me as well over on Linkedin.
566
00:42:49.960 --> 00:42:52.920
I'm talking about business marketing in life
and would love to hear from you.
567
00:42:53.360 --> 00:42:57.760
Thanks for listening today. Keep doing
worked that matters, and we'll be back
568
00:42:57.840 --> 00:43:14.440
real soon with another episode. We're
always excited to have conversations with leaders on
569
00:43:14.480 --> 00:43:17.400
the front lines of marketing. If
there's a marketing director or a chief marketing
570
00:43:17.400 --> 00:43:21.800
officer that you think we need to
have on the show, reach out.
571
00:43:21.800 --> 00:43:25.519
Email me, Benjie dot block at
Sweet Fish Mediacom. I look forward to
572
00:43:25.559 --> 00:43:27.159
hearing from you.