Transcript
WEBVTT
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Are you trying to establish your brand
as a thought leader? Start a PODCAST,
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invite industry experts to be guests on
your show and watch your brand become
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the prime resource for decision makers in
your industry. Learn more at sweetphish MEDIACOM.
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You're listening to be tob growth,
a daily podcast for B TOB leaders.
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We've interviewed names you've probably heard before, like Gary Vanner, truck and
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Simon Senek, but you've probably never
heard from the majority of our guests.
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That's because the bulk of our interviews
aren't with professional speakers and authors. Most
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of our guests are in the trenches
leading sales and marketing teams. They're implementing
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strategy, they're experimenting with tactics,
they're building the fastest growing BTB companies in
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the world. My name is James
Carberry. I'm the founder of sweet fish
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media, a podcast agency for BB
brands, and I'm also one of the
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cohosts of this show. When we're
not interviewing sales and marketing leaders, you'll
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hear stories from behind the scenes of
our own business. Will share the ups
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and downs of our journey as we
attempt to take over the world. Just
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getting well, maybe let's get into
the show. Hey, everybody, before
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we get rolling, we wanted to
tell you about another podcast. You should
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probably check out the sales experience podcast
posted by our friend Jason Cutter. On
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the sales experience. This podcast,
Jason shares tips and lessons to help you
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create a seals experience that will turn
more prospects into customers. Whether you're a
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new to sales, a veteran or
lead a sales team, if your goal
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is to impact the lives of your
customers, then this podcast is likely for
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you. Our favorite episode is number
ninety seven. Professionals don't ask for the
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sale. Now let's get into the
show. Welcome back to be to be
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growth. I'm Logan lyles with sweet
fish media. Today is another episode in
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our five thing series, where we're
talking to your fellow marketers about the five
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things they can't live without. I'm
joined today by a repeat guest, Lindsay
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cornwy a. She is the VP
of marketing over at exonified. Lindsay,
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welcome back to the show. How's
it going today? I'm doing well.
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Thanks, Logan, thanks for having
me. I'm happy to be on again.
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Yeah, absolutely. You and Nikki
had a great chat last time you
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were on the show. Just sounded
like you guys were having a ton of
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fun and as we were kicking off
this series, I think this is episode
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five or six in this series,
I thought you're probably going to have some
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fun things to share with folks on
this five things series. Here's open.
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Yeah, absolutely. Well, let's
jump off with number one. It's around
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your exercise routine, and this has
been a common one and just a few
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episodes in this series so far.
Yeah, so one thing I honestly do
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not know what I would do without
is my Peloton bike. My husband gave
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it to me as a Christmas gift
a year ago and as someone who likes
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to spin and used to spend hours
at the gym pre children, it's literally
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changed my life because I can get
up before work, before the kids,
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and I can jump on and even
if it's just for ten, fifteen,
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twenty minutes, which is really all
I do most days, it's just at
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that opportunity to set your mind right, get a little sweat going start your
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day off on the right foot.
So I find those like micro bursts that
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I can get on my Peloton just
really help me get my day off on
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the right foot. Yeah, absolutely. I was talking to Natalie Lambert over
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it instart and she'd was just raving
about her Peloton in the first episode in
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this series. Have you found that
the way they're doing gamification and things like
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that is something that you get into, or is it just more the core,
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like it's a solid bike? I
can get into it very, very
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quickly and easily, you know,
like you said, without you know,
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I'm with you with two kids at
the house, and so anything that you
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can do before the kids get up
is usually pretty helpful, whether it's your
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exercise or work routine, whatever it
might be. Yeah, so you know
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what, I'm not someone who really
buys into the gamification. I'm never trying
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to, you know, be the
top of the leaderboard because I don't need
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to work that hard. There are
people on there who are like crazy.
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I really just do it for myself
and to get a sweat going. But
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my husband, for example, is
into the gamification. Literally he will spin
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so hard he almost you know,
Yak's. He's like Uber Competitive. So
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if you've got that personality type,
it totally works. But for me I
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just like, you know, a
little light sweat and I'm good to go.
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Yeah, I love it. We've
all got our different levels of competitiveness.
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So going from from exercise to the
other end of the spectrum, when
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you need to calm down, there's
an APP that's been part of your regular
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routine that makes your list of five
things you can't live without right yes,
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and that is the calm APP and
I'm sure a lot of listeners use it.
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There's headspace, there's the COM APP, there's a ton of options out
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there, but the girl's voice,
the main narrator on the COMM APP and
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their meditations is a girl named Tamara
Levitt, and there's just something about her
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voice that literally knocks me out.
It just puts me in this crazy calm
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state. So every night before I
go to bed, I'll listen to a
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meditation or a sleep story and it
honestly just lets me kind of turn off
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my brain. As a VP of
marketing, I've and you know, mom
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of two little kids. It's always
racing up there and I just need that
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moment of kind of calm and peace
before I go to sleep and I find
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that the COMM AP really transitions me
into being ready to sleep and literally,
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you know, while you're supposed to
stay awake, for the whole meditation.
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I rarely make it to the end, so you know, and you're supposed
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to do it sitting and I do
it laying down in bed. So I
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am not the, you know,
the world's best meditator, but I do
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find that the COM APP really is
key to getting a good night's rest for
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me, which gets into our third
point. Yeah, absolutely, and it
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kind of goes along with your point
of Hey, I'm not competitive, I'm
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not looking at Hey, I've got
to do this right, I've got to
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do it the way everybody else is
doing it, but you found something that
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works for you, just like with
your pilots on. I love it.
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You know, I can identify with
that. Just your brain constantly going.
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You know, for me at sweet
fish, where a distributed team and so
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often times, you know, work
schedules can be pretty much flex and for
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anybody else that works remotely or from
home, one hundred percent, you know,
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they've probably realized like, there can
be a lot of bleed over,
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for good and for bad, right
and so I've heard people recommend the headspace
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APP, as you mentioned calm.
I haven't, but I'm definitely going to
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check that out and see what my
experience is going to be like with it,
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Lindsay. So, as you alluded
to a second ago, the call
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map is number two on your list. Number three is what the call map
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helps you do. So you are
not one of those people that ascribes to
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this saying, you know, I'll
sleep when I'm dead right. Oh No,
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I'm the opposite of that. So
sleep is literally the key to my
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life. I cannot operate on less
than, I would say, eight hours
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of sleep, which, you know, some people think I'm crazy, but
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I come from a long line of
sleepers. My mom is a champ sleeper.
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She naps every day and luckily,
you know, I inherited that.
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I don't have sleep issues, but
protecting my sleep is really important to be
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my best every day and being a
good mom and a good boss and a
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good marketer. I'm really protective over
that, those eight hours. And it's
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funny because on the COMM APP Le
Bron James just did a series and one
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of his sessions was about sleep and
I loved it. You got to check
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out that episode. But basically what
he said is, as a professional athlete
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and someone who knows that sleep is
so important, he actually schedules sleep in
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his calendar. So on game days
he has his time blocked where he takes
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his nap and even for bedtime.
You know, he schedules his bed time
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and he hits it consistently and he's
protective over that. So I just love
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that and I follow something quite similar
and it's really just you know, I
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know myself and I know that unless
I'm well rested, I just can't perform
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like I need to at the office
and at home. So it's really important
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to me that I get that rest. Yeah, if it's good enough for
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Lebron, it's probably good enough for
the rest of us. Right. Each
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peak performance right, awesome. and
So, speaking of peak performance, one
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of the things that also made your
list of five things you can't live without,
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Lindsay, is your executive coach,
and I'm hearing, I think,
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more folks who who are finding benefit
from this, but I don't think it's
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something that, as I'm talking to
people every single day, that it's part
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of just, you know, their
normal work life. So I'd love to
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hear from you what some of the
benefits have been and why it made your
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list of your top five. Yeah, so I would say, you know,
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in my work life, just like
Lebron needs a coach, you know,
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to play ball. When you get
to the VP ranks and you become
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an executive, and I have been
in the role for a year here at
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Exona, by making that transition from
director to VP, is a really big
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jump the responsibility, the pressure,
a whole new peer group who maybe a
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lot more seasoned and experienced than you. So I sought out an executive coach
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on my own and I was able
to connect with this awesome girl named Julie's
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Ato, who works for demand spring, and she and I had a call
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just to kind of feel each other
out and we really hit it off and
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I'd say we chat now about once
a month and it just I call her
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actually my work therapist, and it's
the greatest thing because you really get that
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third party objective you. They don't
know you, they don't know who you
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work with, but they're there to
listen coach you through. So we talked
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about all kinds of things from,
you know, Challenges I'm having with the
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team to how to motivate them,
how to structure them, what best in
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class marketing teams are doing, how
to manage, you know, my peers,
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how to present to the board.
So having her guidance and coaching as
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someone who was a CMO has really
been invaluable to me. That's awesome.
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That is really great to hear,
and shout out to Julie. They're I
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love that. All right, let's
round it out. Another person in your
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life makes your list of your top
five things you can't live without. Right,
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Lindsay yes, then that is my
partner, Jesse, my husband.
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So you know, it may sound
cheesy or obvious, but I have to
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say without his support I could not
do what I do. Of My job
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is very demanding. You know it. You have to set boundaries, but
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it could literally take up all of
my time. I've also got two little
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girls and two dogs who I love
dearly. So you know, you go
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from this crazy busy day to going
home and parenting and without a partner like
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him, I just can't see myself
doing what I do. He's incredibly supportive
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of my career. Our careers are
equal. He owns his own business.
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I'm a VP of marketing. We
share all parenting responsibilities. We both do
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pick ups dropoffs. We share the
housework. He's the Cook, I'm the
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cleaner. You know, we know
our roles we have our strengths, but
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we share it and honestly, without
his support and encouragement it would be really
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hard to do everything and balance everything. But when you have the person who
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supports you and is really in your
corner, it makes it a lot easier
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and more enjoyable along the way.
I've got nothing to add. You said
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it so, so very well,
Lindsay. I love it and as a
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great shout out to your husband here
on your five things that you shared today.
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I love the thought that you've put
into it, the things that you've
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shared today. I'm going to go
and download the calm APPs and check out.
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You said the the Lebron episode is
within the calm APP. There's there's
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one with him there. Okay,
yes, that is now on my list.
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I think you've given some other folks
things to think about, whether they're,
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you know, making that jump from
director to VP and maybe looking for
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some ways that they can manage that, as you have with an executive coach,
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or thinking about maybe they're a little
bit behind on their New Year's resolution
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and and maybe the pelotons the thing
for them. I just love this peak
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behind the curtain at a lot of
great marketing leaders we've had on the podcast
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and sharing some tips and tricks and
things that are helping them on their journey
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in life and at work, and
you've definitely done that today. Lindsay.
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If anybody listening to this isn't yet
connected with you, what's your preferred social
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handle? What's the best way for
them to reach out and stay connected with
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you? Yeah, well, I
am all about Linkedin, so you can
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find me on Linkedin, Lindsay,
cornwy A, there is one up in
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the world, but you'll see me
my picture exona fi and then if you
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want to check out exona fi,
it's at Exona FICOM. But yeah,
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Linkedin is the best spot. Absolutely, lendsy, thank you so much for
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joining us on the show again.
Thanks a lot, Logan. I hate
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it when podcasts incessantly ask their listeners
for reviews, but I get why they
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do it, because reviews are enormously
helpful when you're trying to grow a podcast
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audience. So here's what we decided
to do. If you leave a review
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for me to be growth and apple
podcasts and email me a screenshot of the
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review to James at Sweet Fish Mediacom, I'll send you a signed copy of
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my new book. Content based networking. How to instantly connect with anyone you
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want to know. We get a
review, you get a free book.
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We both win.