Transcript
WEBVTT 1 00:00:05.839 --> 00:00:10.070 Are you trying to establish your brand as a thought leader? Start a PODCAST, 2 00:00:10.589 --> 00:00:15.669 invite industry experts to be guests on your show and watch your brand become 3 00:00:15.710 --> 00:00:21.620 the prime resource for decision makers in your industry. Learn more at sweetphish MEDIACOM. 4 00:00:26.539 --> 00:00:30.699 You're listening to be tob growth, a daily podcast for B TOB leaders. 5 00:00:31.300 --> 00:00:34.460 We've interviewed names you've probably heard before, like Gary Vanner, truck and 6 00:00:34.500 --> 00:00:38.250 Simon Senek, but you've probably never heard from the majority of our guests. 7 00:00:38.929 --> 00:00:43.689 That's because the bulk of our interviews aren't with professional speakers and authors. Most 8 00:00:43.729 --> 00:00:47.850 of our guests are in the trenches leading sales and marketing teams. They're implementing 9 00:00:47.890 --> 00:00:52.840 strategy, they're experimenting with tactics, they're building the fastest growing BTB companies in 10 00:00:52.880 --> 00:00:56.200 the world. My name is James Carberry. I'm the founder of sweet fish 11 00:00:56.240 --> 00:00:59.799 media, a podcast agency for BB brands, and I'm also one of the 12 00:00:59.880 --> 00:01:03.079 cohosts of this show. When we're not interviewing sales and marketing leaders, you'll 13 00:01:03.120 --> 00:01:07.790 hear stories from behind the scenes of our own business. Will share the ups 14 00:01:07.829 --> 00:01:11.469 and downs of our journey as we attempt to take over the world. Just 15 00:01:11.670 --> 00:01:19.379 getting well, maybe let's get into the show. Hey, everybody, before 16 00:01:19.420 --> 00:01:23.540 we get rolling, we wanted to tell you about another podcast. You should 17 00:01:23.540 --> 00:01:27.780 probably check out the sales experience podcast posted by our friend Jason Cutter. On 18 00:01:27.859 --> 00:01:32.819 the sales experience. This podcast, Jason shares tips and lessons to help you 19 00:01:32.890 --> 00:01:38.129 create a seals experience that will turn more prospects into customers. Whether you're a 20 00:01:38.209 --> 00:01:41.609 new to sales, a veteran or lead a sales team, if your goal 21 00:01:41.769 --> 00:01:45.769 is to impact the lives of your customers, then this podcast is likely for 22 00:01:45.890 --> 00:01:49.599 you. Our favorite episode is number ninety seven. Professionals don't ask for the 23 00:01:49.640 --> 00:01:56.000 sale. Now let's get into the show. Welcome back to be to be 24 00:01:56.120 --> 00:01:59.959 growth. I'm Logan lyles with sweet fish media. Today is another episode in 25 00:02:00.040 --> 00:02:04.189 our five thing series, where we're talking to your fellow marketers about the five 26 00:02:04.349 --> 00:02:07.310 things they can't live without. I'm joined today by a repeat guest, Lindsay 27 00:02:07.469 --> 00:02:10.870 cornwy a. She is the VP of marketing over at exonified. Lindsay, 28 00:02:10.990 --> 00:02:14.550 welcome back to the show. How's it going today? I'm doing well. 29 00:02:14.669 --> 00:02:16.500 Thanks, Logan, thanks for having me. I'm happy to be on again. 30 00:02:16.979 --> 00:02:20.740 Yeah, absolutely. You and Nikki had a great chat last time you 31 00:02:20.780 --> 00:02:23.580 were on the show. Just sounded like you guys were having a ton of 32 00:02:23.659 --> 00:02:25.860 fun and as we were kicking off this series, I think this is episode 33 00:02:25.900 --> 00:02:29.780 five or six in this series, I thought you're probably going to have some 34 00:02:29.939 --> 00:02:34.129 fun things to share with folks on this five things series. Here's open. 35 00:02:34.530 --> 00:02:38.129 Yeah, absolutely. Well, let's jump off with number one. It's around 36 00:02:38.129 --> 00:02:40.289 your exercise routine, and this has been a common one and just a few 37 00:02:40.530 --> 00:02:46.319 episodes in this series so far. Yeah, so one thing I honestly do 38 00:02:46.479 --> 00:02:50.919 not know what I would do without is my Peloton bike. My husband gave 39 00:02:51.000 --> 00:02:53.599 it to me as a Christmas gift a year ago and as someone who likes 40 00:02:53.639 --> 00:03:00.069 to spin and used to spend hours at the gym pre children, it's literally 41 00:03:00.069 --> 00:03:06.349 changed my life because I can get up before work, before the kids, 42 00:03:06.509 --> 00:03:09.030 and I can jump on and even if it's just for ten, fifteen, 43 00:03:09.189 --> 00:03:14.379 twenty minutes, which is really all I do most days, it's just at 44 00:03:14.460 --> 00:03:17.900 that opportunity to set your mind right, get a little sweat going start your 45 00:03:17.939 --> 00:03:22.860 day off on the right foot. So I find those like micro bursts that 46 00:03:22.979 --> 00:03:27.370 I can get on my Peloton just really help me get my day off on 47 00:03:27.490 --> 00:03:30.729 the right foot. Yeah, absolutely. I was talking to Natalie Lambert over 48 00:03:30.849 --> 00:03:36.210 it instart and she'd was just raving about her Peloton in the first episode in 49 00:03:36.289 --> 00:03:39.289 this series. Have you found that the way they're doing gamification and things like 50 00:03:39.330 --> 00:03:43.039 that is something that you get into, or is it just more the core, 51 00:03:43.240 --> 00:03:46.080 like it's a solid bike? I can get into it very, very 52 00:03:46.120 --> 00:03:47.879 quickly and easily, you know, like you said, without you know, 53 00:03:47.960 --> 00:03:51.759 I'm with you with two kids at the house, and so anything that you 54 00:03:51.800 --> 00:03:54.520 can do before the kids get up is usually pretty helpful, whether it's your 55 00:03:54.560 --> 00:03:59.389 exercise or work routine, whatever it might be. Yeah, so you know 56 00:03:59.469 --> 00:04:03.069 what, I'm not someone who really buys into the gamification. I'm never trying 57 00:04:03.189 --> 00:04:06.710 to, you know, be the top of the leaderboard because I don't need 58 00:04:06.789 --> 00:04:12.180 to work that hard. There are people on there who are like crazy. 59 00:04:12.979 --> 00:04:15.860 I really just do it for myself and to get a sweat going. But 60 00:04:15.979 --> 00:04:20.540 my husband, for example, is into the gamification. Literally he will spin 61 00:04:20.699 --> 00:04:25.810 so hard he almost you know, Yak's. He's like Uber Competitive. So 62 00:04:26.370 --> 00:04:30.089 if you've got that personality type, it totally works. But for me I 63 00:04:30.209 --> 00:04:33.209 just like, you know, a little light sweat and I'm good to go. 64 00:04:33.649 --> 00:04:36.810 Yeah, I love it. We've all got our different levels of competitiveness. 65 00:04:36.889 --> 00:04:41.920 So going from from exercise to the other end of the spectrum, when 66 00:04:41.920 --> 00:04:45.839 you need to calm down, there's an APP that's been part of your regular 67 00:04:45.879 --> 00:04:48.519 routine that makes your list of five things you can't live without right yes, 68 00:04:48.680 --> 00:04:53.629 and that is the calm APP and I'm sure a lot of listeners use it. 69 00:04:54.029 --> 00:04:57.230 There's headspace, there's the COM APP, there's a ton of options out 70 00:04:57.230 --> 00:05:00.870 there, but the girl's voice, the main narrator on the COMM APP and 71 00:05:00.949 --> 00:05:05.350 their meditations is a girl named Tamara Levitt, and there's just something about her 72 00:05:05.389 --> 00:05:11.699 voice that literally knocks me out. It just puts me in this crazy calm 73 00:05:11.819 --> 00:05:15.579 state. So every night before I go to bed, I'll listen to a 74 00:05:15.779 --> 00:05:20.180 meditation or a sleep story and it honestly just lets me kind of turn off 75 00:05:20.259 --> 00:05:24.649 my brain. As a VP of marketing, I've and you know, mom 76 00:05:24.730 --> 00:05:27.810 of two little kids. It's always racing up there and I just need that 77 00:05:27.970 --> 00:05:31.649 moment of kind of calm and peace before I go to sleep and I find 78 00:05:31.689 --> 00:05:36.680 that the COMM AP really transitions me into being ready to sleep and literally, 79 00:05:38.439 --> 00:05:41.480 you know, while you're supposed to stay awake, for the whole meditation. 80 00:05:41.639 --> 00:05:46.839 I rarely make it to the end, so you know, and you're supposed 81 00:05:46.839 --> 00:05:48.439 to do it sitting and I do it laying down in bed. So I 82 00:05:48.519 --> 00:05:51.029 am not the, you know, the world's best meditator, but I do 83 00:05:51.269 --> 00:05:57.589 find that the COM APP really is key to getting a good night's rest for 84 00:05:57.670 --> 00:06:00.110 me, which gets into our third point. Yeah, absolutely, and it 85 00:06:00.149 --> 00:06:03.230 kind of goes along with your point of Hey, I'm not competitive, I'm 86 00:06:03.230 --> 00:06:05.100 not looking at Hey, I've got to do this right, I've got to 87 00:06:05.139 --> 00:06:08.379 do it the way everybody else is doing it, but you found something that 88 00:06:08.459 --> 00:06:11.060 works for you, just like with your pilots on. I love it. 89 00:06:11.180 --> 00:06:14.779 You know, I can identify with that. Just your brain constantly going. 90 00:06:15.060 --> 00:06:17.259 You know, for me at sweet fish, where a distributed team and so 91 00:06:17.379 --> 00:06:20.889 often times, you know, work schedules can be pretty much flex and for 92 00:06:20.930 --> 00:06:25.889 anybody else that works remotely or from home, one hundred percent, you know, 93 00:06:26.050 --> 00:06:29.490 they've probably realized like, there can be a lot of bleed over, 94 00:06:29.610 --> 00:06:31.879 for good and for bad, right and so I've heard people recommend the headspace 95 00:06:31.959 --> 00:06:35.519 APP, as you mentioned calm. I haven't, but I'm definitely going to 96 00:06:35.600 --> 00:06:39.480 check that out and see what my experience is going to be like with it, 97 00:06:39.600 --> 00:06:43.120 Lindsay. So, as you alluded to a second ago, the call 98 00:06:43.199 --> 00:06:46.519 map is number two on your list. Number three is what the call map 99 00:06:46.639 --> 00:06:48.550 helps you do. So you are not one of those people that ascribes to 100 00:06:49.110 --> 00:06:51.870 this saying, you know, I'll sleep when I'm dead right. Oh No, 101 00:06:51.949 --> 00:06:56.829 I'm the opposite of that. So sleep is literally the key to my 102 00:06:57.069 --> 00:07:00.149 life. I cannot operate on less than, I would say, eight hours 103 00:07:00.230 --> 00:07:02.939 of sleep, which, you know, some people think I'm crazy, but 104 00:07:03.379 --> 00:07:06.860 I come from a long line of sleepers. My mom is a champ sleeper. 105 00:07:08.379 --> 00:07:12.379 She naps every day and luckily, you know, I inherited that. 106 00:07:12.660 --> 00:07:16.610 I don't have sleep issues, but protecting my sleep is really important to be 107 00:07:16.850 --> 00:07:20.410 my best every day and being a good mom and a good boss and a 108 00:07:20.529 --> 00:07:26.170 good marketer. I'm really protective over that, those eight hours. And it's 109 00:07:26.209 --> 00:07:30.120 funny because on the COMM APP Le Bron James just did a series and one 110 00:07:30.160 --> 00:07:34.519 of his sessions was about sleep and I loved it. You got to check 111 00:07:34.519 --> 00:07:39.920 out that episode. But basically what he said is, as a professional athlete 112 00:07:40.279 --> 00:07:44.990 and someone who knows that sleep is so important, he actually schedules sleep in 113 00:07:45.149 --> 00:07:48.790 his calendar. So on game days he has his time blocked where he takes 114 00:07:48.870 --> 00:07:54.670 his nap and even for bedtime. You know, he schedules his bed time 115 00:07:55.589 --> 00:07:59.300 and he hits it consistently and he's protective over that. So I just love 116 00:07:59.459 --> 00:08:03.060 that and I follow something quite similar and it's really just you know, I 117 00:08:03.259 --> 00:08:07.819 know myself and I know that unless I'm well rested, I just can't perform 118 00:08:07.980 --> 00:08:11.860 like I need to at the office and at home. So it's really important 119 00:08:11.889 --> 00:08:15.769 to me that I get that rest. Yeah, if it's good enough for 120 00:08:15.850 --> 00:08:18.329 Lebron, it's probably good enough for the rest of us. Right. Each 121 00:08:18.410 --> 00:08:22.970 peak performance right, awesome. and So, speaking of peak performance, one 122 00:08:22.970 --> 00:08:26.160 of the things that also made your list of five things you can't live without, 123 00:08:26.199 --> 00:08:31.000 Lindsay, is your executive coach, and I'm hearing, I think, 124 00:08:31.360 --> 00:08:33.639 more folks who who are finding benefit from this, but I don't think it's 125 00:08:33.639 --> 00:08:37.200 something that, as I'm talking to people every single day, that it's part 126 00:08:37.200 --> 00:08:41.240 of just, you know, their normal work life. So I'd love to 127 00:08:41.279 --> 00:08:43.870 hear from you what some of the benefits have been and why it made your 128 00:08:43.950 --> 00:08:46.870 list of your top five. Yeah, so I would say, you know, 129 00:08:46.990 --> 00:08:50.429 in my work life, just like Lebron needs a coach, you know, 130 00:08:50.629 --> 00:08:54.230 to play ball. When you get to the VP ranks and you become 131 00:08:54.269 --> 00:08:58.419 an executive, and I have been in the role for a year here at 132 00:08:58.500 --> 00:09:03.700 Exona, by making that transition from director to VP, is a really big 133 00:09:03.899 --> 00:09:09.809 jump the responsibility, the pressure, a whole new peer group who maybe a 134 00:09:09.889 --> 00:09:16.450 lot more seasoned and experienced than you. So I sought out an executive coach 135 00:09:16.690 --> 00:09:20.649 on my own and I was able to connect with this awesome girl named Julie's 136 00:09:20.690 --> 00:09:24.960 Ato, who works for demand spring, and she and I had a call 137 00:09:24.120 --> 00:09:28.519 just to kind of feel each other out and we really hit it off and 138 00:09:28.879 --> 00:09:31.600 I'd say we chat now about once a month and it just I call her 139 00:09:31.639 --> 00:09:37.480 actually my work therapist, and it's the greatest thing because you really get that 140 00:09:37.909 --> 00:09:43.750 third party objective you. They don't know you, they don't know who you 141 00:09:43.909 --> 00:09:46.710 work with, but they're there to listen coach you through. So we talked 142 00:09:46.710 --> 00:09:50.389 about all kinds of things from, you know, Challenges I'm having with the 143 00:09:50.549 --> 00:09:54.899 team to how to motivate them, how to structure them, what best in 144 00:09:54.980 --> 00:10:00.100 class marketing teams are doing, how to manage, you know, my peers, 145 00:10:00.419 --> 00:10:05.620 how to present to the board. So having her guidance and coaching as 146 00:10:05.659 --> 00:10:09.330 someone who was a CMO has really been invaluable to me. That's awesome. 147 00:10:09.450 --> 00:10:13.409 That is really great to hear, and shout out to Julie. They're I 148 00:10:13.570 --> 00:10:16.049 love that. All right, let's round it out. Another person in your 149 00:10:16.090 --> 00:10:20.169 life makes your list of your top five things you can't live without. Right, 150 00:10:20.289 --> 00:10:26.200 Lindsay yes, then that is my partner, Jesse, my husband. 151 00:10:26.440 --> 00:10:31.120 So you know, it may sound cheesy or obvious, but I have to 152 00:10:31.279 --> 00:10:35.200 say without his support I could not do what I do. Of My job 153 00:10:35.360 --> 00:10:39.110 is very demanding. You know it. You have to set boundaries, but 154 00:10:39.230 --> 00:10:43.149 it could literally take up all of my time. I've also got two little 155 00:10:43.190 --> 00:10:46.309 girls and two dogs who I love dearly. So you know, you go 156 00:10:46.509 --> 00:10:52.340 from this crazy busy day to going home and parenting and without a partner like 157 00:10:52.500 --> 00:10:58.740 him, I just can't see myself doing what I do. He's incredibly supportive 158 00:10:58.740 --> 00:11:01.299 of my career. Our careers are equal. He owns his own business. 159 00:11:01.460 --> 00:11:05.970 I'm a VP of marketing. We share all parenting responsibilities. We both do 160 00:11:07.169 --> 00:11:11.610 pick ups dropoffs. We share the housework. He's the Cook, I'm the 161 00:11:11.730 --> 00:11:13.409 cleaner. You know, we know our roles we have our strengths, but 162 00:11:13.490 --> 00:11:20.120 we share it and honestly, without his support and encouragement it would be really 163 00:11:20.240 --> 00:11:24.799 hard to do everything and balance everything. But when you have the person who 164 00:11:24.120 --> 00:11:28.320 supports you and is really in your corner, it makes it a lot easier 165 00:11:28.519 --> 00:11:31.080 and more enjoyable along the way. I've got nothing to add. You said 166 00:11:31.080 --> 00:11:35.470 it so, so very well, Lindsay. I love it and as a 167 00:11:35.590 --> 00:11:39.350 great shout out to your husband here on your five things that you shared today. 168 00:11:39.549 --> 00:11:43.669 I love the thought that you've put into it, the things that you've 169 00:11:43.710 --> 00:11:46.110 shared today. I'm going to go and download the calm APPs and check out. 170 00:11:46.419 --> 00:11:50.019 You said the the Lebron episode is within the calm APP. There's there's 171 00:11:50.059 --> 00:11:52.820 one with him there. Okay, yes, that is now on my list. 172 00:11:52.860 --> 00:11:56.500 I think you've given some other folks things to think about, whether they're, 173 00:11:56.580 --> 00:12:00.940 you know, making that jump from director to VP and maybe looking for 174 00:12:01.450 --> 00:12:03.570 some ways that they can manage that, as you have with an executive coach, 175 00:12:03.649 --> 00:12:07.330 or thinking about maybe they're a little bit behind on their New Year's resolution 176 00:12:07.570 --> 00:12:11.450 and and maybe the pelotons the thing for them. I just love this peak 177 00:12:11.529 --> 00:12:16.399 behind the curtain at a lot of great marketing leaders we've had on the podcast 178 00:12:16.519 --> 00:12:20.080 and sharing some tips and tricks and things that are helping them on their journey 179 00:12:20.360 --> 00:12:22.879 in life and at work, and you've definitely done that today. Lindsay. 180 00:12:24.399 --> 00:12:26.960 If anybody listening to this isn't yet connected with you, what's your preferred social 181 00:12:28.039 --> 00:12:31.070 handle? What's the best way for them to reach out and stay connected with 182 00:12:31.190 --> 00:12:33.470 you? Yeah, well, I am all about Linkedin, so you can 183 00:12:33.590 --> 00:12:37.149 find me on Linkedin, Lindsay, cornwy A, there is one up in 184 00:12:37.309 --> 00:12:41.470 the world, but you'll see me my picture exona fi and then if you 185 00:12:41.549 --> 00:12:46.899 want to check out exona fi, it's at Exona FICOM. But yeah, 186 00:12:46.980 --> 00:12:50.340 Linkedin is the best spot. Absolutely, lendsy, thank you so much for 187 00:12:50.460 --> 00:12:56.500 joining us on the show again. Thanks a lot, Logan. I hate 188 00:12:56.500 --> 00:13:00.730 it when podcasts incessantly ask their listeners for reviews, but I get why they 189 00:13:00.769 --> 00:13:03.649 do it, because reviews are enormously helpful when you're trying to grow a podcast 190 00:13:03.690 --> 00:13:07.009 audience. So here's what we decided to do. If you leave a review 191 00:13:07.049 --> 00:13:11.690 for me to be growth and apple podcasts and email me a screenshot of the 192 00:13:11.769 --> 00:13:16.000 review to James at Sweet Fish Mediacom, I'll send you a signed copy of 193 00:13:16.080 --> 00:13:18.879 my new book. Content based networking. How to instantly connect with anyone you 194 00:13:18.960 --> 00:13:22.799 want to know. We get a review, you get a free book. 195 00:13:22.080 --> 00:13:22.679 We both win.
