A Marketing Campaign That Will Blow Your Mind

WEBVTT 1 00:00:02.540 --> 00:00:02.740 Yeah. 2 00:00:05.340 --> 00:00:08.590 Welcome back to GDP growth. I'm Dan Sanchez with Sweet Fish Media. And 3 00:00:08.590 --> 00:00:13.780 today I want to introduce something new to the GDP growth audience. And that is 4 00:00:13.780 --> 00:00:17.540 the fact that we are recording BTB Growth Live now. Or at least some of 5 00:00:17.540 --> 00:00:22.270 the episodes live on clubhouse. So if you would like to join us for a live 6 00:00:22.270 --> 00:00:26.750 recording on clubhouse while we're interviewing some of the best experts 7 00:00:26.750 --> 00:00:31.010 and thought leaders in B two b growth join us in our clubhouse weeks, you can 8 00:00:31.010 --> 00:00:34.920 actually just go and open up the app and search for a club called GDP Growth. 9 00:00:34.930 --> 00:00:41.630 We are doing daily episodes at least on weekdays, around noon Eastern time. In 10 00:00:41.630 --> 00:00:45.840 fact, it's called marketing at the noon room is the recurring meeting. Um, in 11 00:00:45.840 --> 00:00:50.060 this particular episode, we're talking to Rex by Burson, who has been on the 12 00:00:50.060 --> 00:00:53.460 show before. But today we are talking about a marketing campaign that will 13 00:00:53.460 --> 00:00:57.510 blow your mind. We actually just finished recording for today's live 14 00:00:57.510 --> 00:01:02.620 episode, and we talk about an awesome content marketing strategy. Using a 15 00:01:02.620 --> 00:01:06.950 micro tool, we talk about how to use a small but mighty teams to accomplish 16 00:01:06.950 --> 00:01:12.300 big things and how to get huge wins with little campaigns. So without 17 00:01:12.300 --> 00:01:17.460 further ado, here is the BDB Earth episode that was recorded on clubhouse. 18 00:01:18.040 --> 00:01:22.180 Welcome back to be to be growth. We are live on clubhouse today with Rex 19 00:01:22.260 --> 00:01:26.180 Roberston. He oversees marketing and sales for a company called Open Since, 20 00:01:26.190 --> 00:01:31.360 and he's the host of a an incredible podcast called Growth Marketing Camp 21 00:01:31.370 --> 00:01:35.200 Rex, I'm really excited to chat with you today, man. Yeah, James, this is 22 00:01:35.200 --> 00:01:39.470 gonna be a blast. We have. We've interviewed already. We just launched 23 00:01:39.470 --> 00:01:42.320 this thing this year. We've already interviewed 10 growth marketers who are 24 00:01:42.320 --> 00:01:47.560 super impressive. Got to CEOs of CMO some VPs and directors and content 25 00:01:47.560 --> 00:01:52.040 desio managers at companies like Mule Soft and Vivian Hubspot. So, man, we've 26 00:01:52.040 --> 00:01:55.050 learned a ton so excited to show everybody here. I love it, man. So So 27 00:01:55.050 --> 00:01:58.720 we're gonna be diving in today with your ex on this clubhouse chat and for 28 00:01:58.720 --> 00:02:03.100 this week growth episode on a marketing campaign that you've heard about 29 00:02:03.100 --> 00:02:08.340 through your podcast from one of your listeners. And I want you to 30 00:02:08.350 --> 00:02:13.310 extrapolate some of the goods from from that episode so that the marketers on 31 00:02:13.310 --> 00:02:18.160 this call can get as much value and learn what you've been learning. So do 32 00:02:18.160 --> 00:02:22.360 you want to go on ahead and just dive in Rex to the marketing campaign that 33 00:02:22.360 --> 00:02:25.080 you've been most impressed with? And in all the interviews that you've done on 34 00:02:25.080 --> 00:02:28.460 growth marketing camp so far, Yeah, let's get into the meat of it. And then 35 00:02:28.460 --> 00:02:31.330 we can share some themes later that I've noticed across pretty much all the 36 00:02:31.330 --> 00:02:36.620 marketers. But the very first episode we ever did is actually my favorite. It 37 00:02:36.620 --> 00:02:40.740 was with Susan Patel. He's the co founder and CEO. Well, maybe former CEO, 38 00:02:40.740 --> 00:02:44.140 but certainly the co founder of Male Shake. He owns a whole bunch of 39 00:02:44.140 --> 00:02:48.760 software company. We're doing a room with him tomorrow. That's crazy. Yeah, 40 00:02:48.940 --> 00:02:54.220 Susan is incredible, but his his ability to build out really, really 41 00:02:54.220 --> 00:02:57.850 smart campaigns and run the math ahead of time and think about what they're 42 00:02:57.850 --> 00:03:01.760 trying to accomplish. I mean, from a strategy perspective, nobody better 43 00:03:01.940 --> 00:03:05.000 really impressed. And he taught us the time in the very first episode of the 44 00:03:05.000 --> 00:03:08.850 show. But it wasn't from Male Shake or one of his own company that is actually 45 00:03:08.850 --> 00:03:12.160 on behalf of another company because he is also the co founder of GM of Web 46 00:03:12.160 --> 00:03:17.140 Profits, which is an agency. So he's not only run a ton of campaigns himself, 47 00:03:17.150 --> 00:03:20.510 but as an agency owner, he's done a ton for some really great brands like 48 00:03:20.520 --> 00:03:25.400 Airbnb, a bunch of others, including into it, which is the owner of the 49 00:03:25.400 --> 00:03:31.300 TurboTax product. So he broke down a campaign that I thought was just It was 50 00:03:31.310 --> 00:03:35.910 obvious when you hear it done, but totally not obvious to someone who's 51 00:03:35.910 --> 00:03:38.650 trying to scrounge around and figure out what what they can do to grow their 52 00:03:38.650 --> 00:03:43.080 business. I think he came up with a really powerful in here, so let's dig 53 00:03:43.080 --> 00:03:48.010 into some of some of what he shared one of the campaigns that he talked about, 54 00:03:48.010 --> 00:03:52.380 really. The bulk of what he talked about with me was actually for, and he 55 00:03:52.380 --> 00:03:55.640 couldn't say what the company was, but we basically figured out that it was it 56 00:03:55.640 --> 00:03:59.630 was for TurboTax or something similar from the Intuit brand, and he was able 57 00:03:59.630 --> 00:04:05.300 to turn on a campaign for them that involved creating a micro tool. So 58 00:04:05.300 --> 00:04:08.190 basically there was friction in their product and you would think that 59 00:04:08.190 --> 00:04:10.800 marketing has nothing to do with friction in the product right that they 60 00:04:10.800 --> 00:04:14.960 can't positively influence it. They product this product. They're a 61 00:04:14.960 --> 00:04:17.690 separate wing of the business. There's nothing we can do. But they ended up 62 00:04:17.690 --> 00:04:22.830 creating alongside the product team a micro tool that was allowing customers 63 00:04:22.830 --> 00:04:26.540 to come in more easily at the top of the funnel, right? It was a tool that 64 00:04:26.540 --> 00:04:29.270 benefited people who were trying to manage their finances for their 65 00:04:29.270 --> 00:04:33.690 business. But then it ultimately ended up further down the funnel, helping 66 00:04:33.690 --> 00:04:38.290 them to on board onto the main product. So it wasn't only a top of funnel, but 67 00:04:38.290 --> 00:04:41.570 it's the middle of funnel at the bottom of funnel play. And they learned a ton 68 00:04:41.570 --> 00:04:45.450 just in how you can take a campaign and apply it all across the funnel that it 69 00:04:45.450 --> 00:04:48.960 doesn't have to be specifically segregated to one portion of the funnel. 70 00:04:49.340 --> 00:04:53.640 So that was a huge learning. Was taking a micro tool, lost friction with the 71 00:04:53.640 --> 00:04:58.700 product and use it across the funnel. I'll jump into that rex just because I 72 00:04:58.700 --> 00:05:05.920 just was just talking to Dan about this idea. A few days ago, I saw Sudan's I 73 00:05:05.920 --> 00:05:10.180 think cousin uh Neil Patel, right or they're related in some way. I don't I 74 00:05:10.180 --> 00:05:13.950 don't think they're like there might be second cousins or something. Anyway, I 75 00:05:13.950 --> 00:05:18.990 saw Neil Patel video where he was talking about building these micro 76 00:05:18.990 --> 00:05:23.390 tools. He called it like the next, like content marketing two point. Oh, where 77 00:05:23.390 --> 00:05:27.590 you're building out this tool because people will share their link back to a 78 00:05:27.590 --> 00:05:31.000 tool way more than they will a blog post there. They'll share it. There 79 00:05:31.000 --> 00:05:34.590 will be word of mouth around a free tool. Um, and he had mentioned a 80 00:05:34.590 --> 00:05:38.460 resource called code Canyon dot net. So I just want to share that with 81 00:05:38.460 --> 00:05:42.130 everybody here. But I don't think I remember Sir John mentioning that tool 82 00:05:42.140 --> 00:05:45.280 on the interview that you did with them. Rex maybe did. And I just missed it. 83 00:05:45.280 --> 00:05:48.810 Whenever I listen to that episode but code canyon dot net, you can go in and 84 00:05:48.810 --> 00:05:54.170 actually find code bases for tools in the general area that you would want to 85 00:05:54.170 --> 00:05:57.380 create a tool in. And then I think either build on top of it or just 86 00:05:57.380 --> 00:06:00.960 completely white label. I don't know how it works, but you either pay for, 87 00:06:00.960 --> 00:06:05.650 like, there's a couple different ways you can pay for it. Pay for a license. 88 00:06:05.650 --> 00:06:09.190 That's just kind of one time use for wanting to use it in the way that I 89 00:06:09.190 --> 00:06:13.290 think you're teeing up Rex, which is like using it as a top of funnel asset 90 00:06:13.300 --> 00:06:16.650 where you have a lot of users using it. You can pay a licensing fee for the 91 00:06:16.650 --> 00:06:20.980 code base. Um, I mentioned it to Dan, and he really liked it. And he doesn't 92 00:06:20.980 --> 00:06:24.710 always love my marketing ideas, but this one, this one he really liked. And 93 00:06:24.710 --> 00:06:28.550 so, anyway, I I didn't want to take it. Take it too far off the path, but code 94 00:06:28.550 --> 00:06:32.240 canyon dot net Just wanted to share that resource with Yeah, Rex actually 95 00:06:32.240 --> 00:06:37.340 have a question if you know what I've seen a case study with Intuit launching 96 00:06:37.340 --> 00:06:42.100 like a cat tool That was like a mobile app. But like a lightweight version of 97 00:06:42.100 --> 00:06:46.710 like TurboTax but mobile first because they knew they remember. They released 98 00:06:46.710 --> 00:06:50.160 that a while ago. I'm wondering if that was the school, you know, it was 99 00:06:50.170 --> 00:06:53.910 earlier than that. It wasn't a mobile app. It was much more about processing 100 00:06:53.910 --> 00:06:58.230 the data that you would have to put into the turbo tax type product, and I 101 00:06:58.230 --> 00:07:01.370 can't even be certain that was TurboTax. Obviously, Student was very careful not 102 00:07:01.370 --> 00:07:06.440 to name that, but it was clearly into that. And I thought, Look, it doesn't 103 00:07:06.440 --> 00:07:10.980 actually matter ultimately, which one of the products it was because what he 104 00:07:10.980 --> 00:07:14.460 found like and James, I think you were kind of getting to this point. Dan. I'm 105 00:07:14.460 --> 00:07:17.600 sure you'll appreciate this in marketing. What we want to do is create 106 00:07:17.600 --> 00:07:21.350 content that people go crazy. For that they love that they'll share, like 107 00:07:21.350 --> 00:07:26.000 viral content is. Ideally, we would love it to be evergreen right, and we 108 00:07:26.000 --> 00:07:28.480 think about that is like actionable content, right? That's my favorite kind 109 00:07:28.480 --> 00:07:31.840 of content. I wrote a book where the title has the phrase No fluff like, I 110 00:07:31.840 --> 00:07:34.860 believe in creating actionable content because that's the stuff that can be 111 00:07:34.870 --> 00:07:38.250 consumed and then acted upon. So I think that's the most valuable kind of 112 00:07:38.250 --> 00:07:42.620 content. But what's maybe even more valuable than actionable content is 113 00:07:42.620 --> 00:07:46.580 content that is actually a thing that can turn into something else, right? So 114 00:07:46.580 --> 00:07:49.830 take a micro tool, if that's what you think of as the content that you're 115 00:07:49.830 --> 00:07:53.180 sharing That's the basis for your campaign. It's a thing you can actually 116 00:07:53.180 --> 00:07:57.840 do something with. You can't just take the lessons learned from that post that 117 00:07:57.850 --> 00:08:01.640 article that video, whatever and then do something with it. It's literally 118 00:08:01.640 --> 00:08:04.670 you're you're taking the thing that's provided and creating some value 119 00:08:04.670 --> 00:08:08.190 immediately. So I think it's the next. I understand kind of the next 120 00:08:08.190 --> 00:08:12.370 generation of content market. It totally makes sense. But Susan was also 121 00:08:12.370 --> 00:08:17.840 quick to point out that there have been there was like a big rise in the micro 122 00:08:17.840 --> 00:08:21.750 tool strategy deployment previously. This is kind of a big part of sass at 123 00:08:21.750 --> 00:08:24.710 one point was, Hey, let's just break them down in all these micro tools, 124 00:08:24.710 --> 00:08:28.520 hubspot did an incredible job of this. Hubspot has probably, I don't know, 125 00:08:28.530 --> 00:08:33.720 2030 40 micro tools. I saw Drift do something very similar. James Dan. I 126 00:08:33.720 --> 00:08:37.330 don't know if you remember this, but Drift has constantly innovated and 127 00:08:37.330 --> 00:08:41.270 built new micro tools that either become a part of their larger kind of 128 00:08:41.270 --> 00:08:45.030 flagship product. Or they don't they go away or they last for a while, and 129 00:08:45.030 --> 00:08:51.350 they're kind of a stand alone product. But the point being that the micro tool 130 00:08:51.350 --> 00:08:55.530 approach reduced friction in the product and created immediate value 131 00:08:55.530 --> 00:08:58.860 with their target audience, which I thought was incredible. But if you guys 132 00:08:58.860 --> 00:09:04.260 have anything you want to know, I I love that Rex. Sorry, I'm in the car 133 00:09:04.260 --> 00:09:09.810 right now, so I'm trying to get to the A new button. So I love the approach. I 134 00:09:09.810 --> 00:09:14.870 love that lessen friction makes makes a lot of sense that it would just open up 135 00:09:14.880 --> 00:09:21.320 top of the funnel in a in a way, that standard content marketing can't, um, 136 00:09:21.330 --> 00:09:25.350 do you want to Do you want to, Rex? I know. We've only we've only got 137 00:09:25.350 --> 00:09:30.150 probably, uh I want to start opening up Q and A because I I've just on feedback 138 00:09:30.150 --> 00:09:34.520 that we've gotten I want to give our audience some access to you. Do you 139 00:09:34.520 --> 00:09:38.580 want to go on ahead and touch on some of the themes that you found from other 140 00:09:38.580 --> 00:09:42.340 marketing campaigns that you've dove into from growth marketing camp before 141 00:09:42.340 --> 00:09:46.030 we open it up for Q and a real quick? Yeah. So let me do let me do one thing 142 00:09:46.030 --> 00:09:49.770 on this campaign. You know, everybody who's listening think about this. This 143 00:09:49.770 --> 00:09:52.650 this is like the one layer deeper right, So we understand the high level, the 144 00:09:52.650 --> 00:09:56.350 campaigns, the school micro to approach at the top of the bottom of the funnel. 145 00:09:56.740 --> 00:10:00.030 But what's so fascinating, James and everybody listening. What's so 146 00:10:00.030 --> 00:10:04.190 fascinating about this campaign is that the best lead source was former 147 00:10:04.190 --> 00:10:09.580 customers, people who had signed up for the full product previously, who were 148 00:10:09.580 --> 00:10:13.410 no longer customers. They didn't think of those as former customers. They 149 00:10:13.410 --> 00:10:17.920 thought of those as an asset. And so when they marketed to a whole bunch of 150 00:10:17.920 --> 00:10:21.770 people top of funnel and then what they ended up doing was creating customers 151 00:10:21.770 --> 00:10:26.060 who could come back. It reduced the friction later stage in the funnel and 152 00:10:26.070 --> 00:10:30.120 ended up creating customers again out of people who already like the brand. 153 00:10:30.120 --> 00:10:33.570 The tool just didn't do what they needed to a frictionless way. Yeah, so 154 00:10:33.570 --> 00:10:39.340 it was the number one producing channel for them was actually email to former 155 00:10:39.340 --> 00:10:42.570 customers. So I thought that was that kind of That was the part that actually 156 00:10:42.570 --> 00:10:46.270 blew my mind, right? Micro tool, really cool concept, but I've seen it before. 157 00:10:46.280 --> 00:10:49.450 The micro tool marketed to former customers, where that's your number one 158 00:10:49.450 --> 00:10:52.100 producing channels. Incredible. I thought that was that was kind of the 159 00:10:52.100 --> 00:10:57.340 mind boggling thing about it. I love that. I'm sure Dan's brain is racing 160 00:10:57.340 --> 00:11:01.110 right now for how that could potentially work for us. Uh, probably 161 00:11:01.110 --> 00:11:04.650 is. I would imagine it being way more effective with sass than a service 162 00:11:04.650 --> 00:11:09.580 business like ours. But yeah, it would totally work for us. Like, Come on, 163 00:11:09.590 --> 00:11:12.780 come on. Code Kenyan right now, being like which one of these weight makes 164 00:11:12.780 --> 00:11:16.450 sense. That kind of aligns with what we do and honestly, I can see going up to 165 00:11:16.450 --> 00:11:18.950 any of these developers. And they're selling these little, you know, 166 00:11:18.960 --> 00:11:23.920 subscript like annual subscriptions for, like, 10 2050 bucks. And I'm like, I 167 00:11:23.920 --> 00:11:26.850 got to know some of these developers are just tired of taking care of it. 168 00:11:26.850 --> 00:11:29.830 They've moved on. It's a good little piece. It's a little plug in for 169 00:11:29.830 --> 00:11:33.690 WordPress. A little something that if you just offered them 5 to 10 grand, 170 00:11:33.690 --> 00:11:37.590 they would drop it completely, help you tweak it up to get it going, and then 171 00:11:37.590 --> 00:11:40.760 would, like, pull it off the code. Can you offer it on your site? Or maybe you 172 00:11:40.760 --> 00:11:44.250 can continue offering it on co Canyon. There's just options there, and it 173 00:11:44.250 --> 00:11:49.130 would be way cheaper to buy it off as somebody who is tired of keeping it up 174 00:11:49.140 --> 00:11:52.650 to date where it's not maybe making as much money as it used to. But it would 175 00:11:52.650 --> 00:11:56.710 be really good as a free tool on my brilliant, because it's definitely 176 00:11:56.710 --> 00:12:02.030 worth an email to get access to something like that, right? No, totally. 177 00:12:02.040 --> 00:12:06.960 And I think when you start to think about new ways to create valuable 178 00:12:06.960 --> 00:12:10.760 content, then your former customers do become an asset to you again. You know, 179 00:12:10.760 --> 00:12:13.810 you have those relationships. They do enjoy your brand. And for whatever 180 00:12:13.810 --> 00:12:18.120 reason, you parted ways. There's quite possibly, if it's not the exact same 181 00:12:18.120 --> 00:12:21.030 revenue stream, there's probably still a revenue stream there to be tapped 182 00:12:21.030 --> 00:12:26.410 into to benefit them and your business. So, man Soo Jin just really opened my 183 00:12:26.410 --> 00:12:29.850 eyes to new ways of thinking about things that maybe you've heard before. 184 00:12:29.860 --> 00:12:33.890 So you combine all those things in this incredible way, so now I'll touch on a 185 00:12:33.890 --> 00:12:37.600 couple of themes. So, James, as you mentioned for the for those of you in 186 00:12:37.600 --> 00:12:40.740 the audience for those in the audience and for those that are new to the room, 187 00:12:40.750 --> 00:12:44.480 we're coming up on our on our time with Rex. We're going to shift from, you 188 00:12:44.480 --> 00:12:47.590 know, we're doing an interview with him right now for our podcast to be growth, 189 00:12:47.590 --> 00:12:52.290 we're gonna shift into Q and A in about 3 to 5 minutes. So be thinking of your 190 00:12:52.290 --> 00:12:55.040 questions. If you've already got a question going ahead and and raise your 191 00:12:55.040 --> 00:12:59.050 hand at the bottom of clubhouse will bring you up to stage. Just know that 192 00:12:59.060 --> 00:13:02.590 you know anyone that gets brought up to stage. We are recording this for our 193 00:13:02.590 --> 00:13:06.130 podcast for me to be growth. So just know that if you're if you're on stage, 194 00:13:06.130 --> 00:13:09.540 you're gonna be on the show as well. And, uh, yeah, so be thinking of your 195 00:13:09.540 --> 00:13:13.000 question. Raise your hand if you already have it. And then Rex, I'll let 196 00:13:13.000 --> 00:13:17.310 you get into some themes that you found from your show growth marketing camp. 197 00:13:17.320 --> 00:13:20.720 Yeah, awesome. And these are things that will not surprise anybody here 198 00:13:20.720 --> 00:13:24.390 who's listening today. But there are themes that were so clearly called out 199 00:13:24.390 --> 00:13:27.010 from such different marketers. So I mentioned at the beginning of this 200 00:13:27.010 --> 00:13:30.590 conversation we interviewed, you know, almost a dozen growth marketers so far 201 00:13:30.590 --> 00:13:35.160 to CEOs, CMOS and directors, VPs, some content managers and that they should 202 00:13:35.170 --> 00:13:39.880 all fall in a similar theme. Just tells me this is this is marketing. This is 203 00:13:39.880 --> 00:13:43.290 the reality of marketing. So the number one theme was, You don't have to own 204 00:13:43.300 --> 00:13:47.390 every channel, but you should own channels. So, James, you were on the 205 00:13:47.390 --> 00:13:50.870 show. What we didn't talk about was paid advertising. We didn't talk about 206 00:13:50.870 --> 00:13:54.370 email marketing. We talked about all these other things. But you guys own 207 00:13:54.370 --> 00:13:57.810 those channels when you invested in building up your human linked in and 208 00:13:57.810 --> 00:14:00.490 doing their own personal branding on LinkedIn. That was a channel you were 209 00:14:00.490 --> 00:14:03.450 prepared to own. It took a lot of time, and you were willing to let that run 210 00:14:03.450 --> 00:14:06.950 surgeon, uh, you know, for his company mail shaking for seller, the other 211 00:14:06.950 --> 00:14:11.500 products, they're all about seo and content and email. Those are really 212 00:14:11.500 --> 00:14:14.800 there to lovers. They don't focus on paid ads. They don't do a bunch of 213 00:14:14.810 --> 00:14:20.190 partner channels. Stuff Kevin Grabowski, who is the VP of marketing at a company 214 00:14:20.190 --> 00:14:24.990 called Aurea Software that owns like two dozen other companies. He starts 215 00:14:24.990 --> 00:14:28.510 with a single channel, and all of the companies are. They come in and they 216 00:14:28.520 --> 00:14:32.010 buy a company. They think about growing it, and they start with a single 217 00:14:32.010 --> 00:14:35.210 channel and add more. And they build out the structure of those departments 218 00:14:35.210 --> 00:14:38.750 and teams, and it always starts with a single channel. So where we get 219 00:14:38.750 --> 00:14:41.550 distracted, oftentimes it's like, Oh, should I be doing this? Should I be 220 00:14:41.550 --> 00:14:44.610 doing that? We'll build a strategy around the channels that you want to 221 00:14:44.610 --> 00:14:48.380 own First. That was That was the number one theme. And James, I'm sure you have 222 00:14:48.380 --> 00:14:50.690 some thoughts on that. Damn, You probably do as well. So I'll leave a 223 00:14:50.690 --> 00:14:55.020 second here for that. Yeah. No, I completely agree with that. Dan, what 224 00:14:55.020 --> 00:14:59.150 are your What are your initial thoughts on that? No. I mean, it's kind of best 225 00:14:59.150 --> 00:15:02.890 practice now to stick with one, maybe two channels and go all in on those 226 00:15:02.890 --> 00:15:08.070 things. Yeah, it's the standard you're seeing at work with Chris Walker to I 227 00:15:08.070 --> 00:15:11.310 know a lot of folks in the B two B marketing space are following closely 228 00:15:11.310 --> 00:15:15.400 what Chris Walker is doing, and I mean, he's pounding the same two channels 229 00:15:15.400 --> 00:15:19.060 that were pounding at Sweet Fish Podcast and LinkedIn podcast and 230 00:15:19.060 --> 00:15:23.080 LinkedIn podcast and lived in. So clearly there's some merit to that 12 231 00:15:23.080 --> 00:15:27.810 punch. But it's not to say that if you determine the channels that work for 232 00:15:27.810 --> 00:15:33.110 you, our email and you know in person events come back. Maybe trade shows 233 00:15:33.110 --> 00:15:37.500 crush for you in the industry period where, you know, like I have a friend 234 00:15:37.500 --> 00:15:42.110 that's in the senior living space, and I know he's itching to get back to in 235 00:15:42.110 --> 00:15:47.070 person because those drive massive results for him. I don't know that they 236 00:15:47.070 --> 00:15:50.410 would do the same for us. I can say that there is a nuance to it and that I 237 00:15:50.410 --> 00:15:54.200 would only try to activate to new channels at a time. And once you have 238 00:15:54.200 --> 00:15:58.520 them activated because, honestly, even me doing my own personal Lincoln stuff, 239 00:15:58.530 --> 00:16:02.360 it took so much freaking time just to get it running. And it took four months 240 00:16:02.360 --> 00:16:06.950 of solid work 2 to 3 hours every single day, seven days a week, and then I got 241 00:16:06.950 --> 00:16:10.750 it to a point. You can kind of coast for a while at a certain success level, 242 00:16:10.750 --> 00:16:14.540 and then take time to activate a new channel game. We had Daniel Murray on 243 00:16:14.540 --> 00:16:17.450 yesterday and he said the same thing with his Lincoln. He's got Lincoln 244 00:16:17.450 --> 00:16:20.810 going, but it's not at the same growth rate. He's not putting as much. He's 245 00:16:20.810 --> 00:16:24.320 not responding to every comment right now. Lots of them, but not all of them. 246 00:16:24.330 --> 00:16:28.770 So he can do spend more time activating Twitter. That's his current game plan 247 00:16:28.770 --> 00:16:31.860 right now, and I think his LinkedIn page and he's still working on his 248 00:16:31.860 --> 00:16:35.440 podcast. So he's taking time to activate more channels. One person can 249 00:16:35.440 --> 00:16:39.640 only manage so many channels at a time, but at the same time, you can only 250 00:16:39.640 --> 00:16:42.930 activate a few channels. At the time, you get it up to a certain point, and 251 00:16:42.930 --> 00:16:45.810 then I think the hard part is determining, like at what point should 252 00:16:45.810 --> 00:16:48.920 you like? Just put something else on maintenance while you activate 253 00:16:48.920 --> 00:16:52.210 something else and trying to find that point. You should start activating new 254 00:16:52.210 --> 00:16:56.690 channels, this kind of the hard part to figure out, but that's what I found. I 255 00:16:56.690 --> 00:17:01.130 want to go ahead and open it up for Q and A again just for for anybody new. 256 00:17:01.140 --> 00:17:05.690 Uh, we usually put the little recording icon in the headline of the room, and I 257 00:17:05.690 --> 00:17:08.099 just forgot to do it for this one. But we are recording this for me, too, 258 00:17:08.099 --> 00:17:11.380 because so anybody that raises their hand to come up and ask a question or 259 00:17:11.380 --> 00:17:15.060 make a comment on something Rex is saying just know that this is recorded 260 00:17:15.140 --> 00:17:19.560 and that that you'll be on our podcast as well. So go ahead and raise your 261 00:17:19.560 --> 00:17:22.900 hand if you if you have a question If not, we're gonna we're gonna continue 262 00:17:22.900 --> 00:17:26.640 the conversation with Rex Rex something that one of the questions I love that 263 00:17:26.640 --> 00:17:30.180 you're asking on your show on growth marketing camp over and over and over 264 00:17:30.180 --> 00:17:35.850 again is essentially you're getting to the root of how big is their team and 265 00:17:35.860 --> 00:17:39.920 and how how much are they able to accomplish with a small with a small 266 00:17:39.920 --> 00:17:43.960 team? And one of the themes that I've noticed is that a lot of these 267 00:17:43.960 --> 00:17:48.600 marketing teams are punching way above their weight class with, you know, a 268 00:17:48.600 --> 00:17:53.630 pretty small team. Can you elaborate on that a bit, and how you think they're 269 00:17:53.630 --> 00:17:56.710 able to pull that off? It's funny you grab that one because that was actually 270 00:17:56.710 --> 00:18:01.690 my second theme was small, but mighty winds, but agile and big can, too. So 271 00:18:01.690 --> 00:18:06.160 most of the teams were talking to like Let's talk about DV two women who run 272 00:18:06.160 --> 00:18:09.850 the content marketing team. They're actually think it's three or four total 273 00:18:10.240 --> 00:18:15.240 produced, but I think it was 100 and 15 articles in like the month of April in 274 00:18:15.240 --> 00:18:20.100 2020. I was just unreal. They produced so much educational content that far 275 00:18:20.100 --> 00:18:26.210 surpassed the entire year of 2019. And it was grit and determination, but a 276 00:18:26.210 --> 00:18:29.930 ton of focus. They just knew exactly what they wanted to accomplish. 277 00:18:29.940 --> 00:18:33.460 Similarly, like Surgeons, Team is really small at mail shake. But they're 278 00:18:33.470 --> 00:18:38.400 able to put on these big events. They get a bunch of people to come and show 279 00:18:38.400 --> 00:18:42.860 up and talk with their audience and share insights. There's just no need 280 00:18:42.860 --> 00:18:46.910 for them to go and grab this massive team because then it becomes more of a 281 00:18:46.910 --> 00:18:50.450 management thing. How do we get everybody to be productive when what 282 00:18:50.450 --> 00:18:53.660 they really want to know is how do we become productive, right? Not 283 00:18:53.660 --> 00:18:57.510 individually, but collectively so I've seen that work really well. But then, 284 00:18:57.510 --> 00:19:02.000 conversely, the CMO at Lion Bridge, which is a very large Internet or at 285 00:19:02.000 --> 00:19:06.990 least multinational company. He was willing to do something that most CMOs 286 00:19:06.990 --> 00:19:10.460 of a large organization are willing to do. He shut off all their demand. Gen. 287 00:19:11.040 --> 00:19:14.980 He literally turned off the mansion. They pivoted on a dime, and it was 288 00:19:14.980 --> 00:19:18.780 super rare, and it had a ton of people involved, but it actually worked. So I 289 00:19:18.780 --> 00:19:21.600 think it's just that at the early stage we have a smaller team. You're more 290 00:19:21.600 --> 00:19:25.340 able to be agile. You're more willing to take those risks and like playing 291 00:19:25.340 --> 00:19:27.350 your flag and say, All right, well, this is the thing we're doing is going 292 00:19:27.350 --> 00:19:31.700 to work or it's not going to work were much larger. You kind of just accept 293 00:19:31.700 --> 00:19:35.130 the status quo, the status quo, and how can we get 5% gains? But the line 294 00:19:35.130 --> 00:19:38.360 bridge they were looking for, How do we totally turn this thing around and 295 00:19:38.360 --> 00:19:42.390 radically shift what we're producing here? So yeah, small. But mighty has 296 00:19:42.390 --> 00:19:45.710 been incredible. That's a huge theme across all of the interviews I've done, 297 00:19:45.720 --> 00:19:49.520 except for a handful where they were very successful in being agile, even at 298 00:19:49.520 --> 00:19:54.970 the larger sides. I love it, Rex. I'm not seeing any questions come in. So 299 00:19:54.970 --> 00:19:59.370 I'm just gonna keep peppering you with my own eyes Fit loving yourself. What's 300 00:19:59.370 --> 00:20:06.140 another theme that that you found? So we, uh we we, uh, obviously just talked 301 00:20:06.140 --> 00:20:10.550 about small but mighty teams accomplishing massive things. What's 302 00:20:10.640 --> 00:20:14.010 what's something else you've noticed across these 11 or 12 interviews you've 303 00:20:14.010 --> 00:20:17.740 done so far? Yeah, it's a good question. I mean, it's the growth. Marketing 304 00:20:17.740 --> 00:20:21.140 means something different to everyone, and a campaign is defined very 305 00:20:21.140 --> 00:20:23.680 differently for everyone. I was just listening to an interview that will go 306 00:20:23.680 --> 00:20:29.260 live in a week here with someone from the hubspot for startups team. So 307 00:20:29.270 --> 00:20:34.070 people who really know clear definition, they freaking define what a campaign is. 308 00:20:34.070 --> 00:20:37.470 They define what marketing is for a lot of us out there. You know, the HUBSPOT 309 00:20:37.470 --> 00:20:43.520 team is the go to name, and they just they have a very specific way of 310 00:20:43.520 --> 00:20:46.170 looking at. It is not necessarily the way I would look at a building a 311 00:20:46.170 --> 00:20:49.460 campaign. And so it's defining for yourself what that means, But also 312 00:20:49.840 --> 00:20:54.640 growth marketers or anyone So, James, I had you on your CEO. You're not a CMO. 313 00:20:54.640 --> 00:20:57.710 You're not a head of marketing, necessarily, but anyone who's trying to 314 00:20:57.710 --> 00:21:01.530 actively grow the business and so you can be a marketer and not be a growth 315 00:21:01.530 --> 00:21:05.350 market at the same time. So it's been really enlightening for us is to learn 316 00:21:05.540 --> 00:21:08.700 what growth means to all these different roles that the campaign is 317 00:21:08.700 --> 00:21:12.850 all these different roles. I talked to a good friend of mine who will have an 318 00:21:12.850 --> 00:21:17.880 episode up in probably a couple of weeks, and he was talking about how his 319 00:21:17.880 --> 00:21:21.810 campaign wasn't a campaign at all. It was a year long effort to rank for 320 00:21:21.810 --> 00:21:25.510 keywords, and he talked about how concentrated that effort was like. I 321 00:21:25.510 --> 00:21:28.430 wouldn't have thought of that as a campaign. It didn't have a start and 322 00:21:28.430 --> 00:21:32.590 end necessarily, but it was clearly the thing they were focused on doing and 323 00:21:32.590 --> 00:21:36.070 had a very specific, incremental goal. Every single week they wanted to rank a 324 00:21:36.070 --> 00:21:39.930 little bit higher, so 5% more traffic every single week, and when they focus 325 00:21:39.930 --> 00:21:43.590 on that, it really became a campaign. It was a growth marketing campaign, so 326 00:21:43.590 --> 00:21:46.770 it's been a fascinating learning kind of a theme. From from what we've talked 327 00:21:46.770 --> 00:21:50.580 about here, it does look like James. Correct me if I'm wrong that maybe 328 00:21:50.580 --> 00:21:54.580 Tricia has raised her hand. Hey, rags. Thanks for bringing me up. Actually, 329 00:21:54.590 --> 00:21:58.200 James follows me, and vice versa. So that's why I was at that top line of 330 00:21:58.200 --> 00:22:01.850 speakers up on clubhouse, so I can think of a question. It's been great to 331 00:22:01.850 --> 00:22:05.160 listen to. You guys have this chat, and I'm thinking about the small. But 332 00:22:05.160 --> 00:22:09.620 mighty are also the big machine that you talked about. What do you think 333 00:22:09.620 --> 00:22:14.310 about? And maybe you have some advice for the small but mighty teams of what 334 00:22:14.310 --> 00:22:17.740 are some of those roles that really need to be fleshed out when you have 335 00:22:17.740 --> 00:22:22.820 big ideas to go create tons of content, whether that's in audio form, video 336 00:22:22.820 --> 00:22:26.870 form blog form? Are there any key roles that you think should really be 337 00:22:26.870 --> 00:22:31.910 identified first before you're moving forward past and building out that 338 00:22:31.910 --> 00:22:35.470 mighty team? Yeah, it kind of goes back to something you've probably heard 339 00:22:35.470 --> 00:22:38.880 James talk a lot about, which is like having a point of view. So there has to 340 00:22:38.880 --> 00:22:42.220 be someone leading the marketing team, and it seems obvious to say, well, you 341 00:22:42.220 --> 00:22:45.290 need a leader who can actually need before you can have folks who can go 342 00:22:45.290 --> 00:22:48.590 and execute well. But I think James talks a lot about having a point of 343 00:22:48.590 --> 00:22:52.550 view. So it's a leader who can lead but has something that the brand is saying 344 00:22:53.040 --> 00:22:56.050 right, because you can go produce content till you're blue in the face 345 00:22:56.050 --> 00:22:59.070 and you can even do it with a small team. But they won't be very mighty if 346 00:22:59.070 --> 00:23:01.920 all they're doing is producing content nobody cares about. So I think that's a 347 00:23:01.920 --> 00:23:04.640 really valuable thing. Is first to determine. Okay, you could have just 348 00:23:04.640 --> 00:23:07.490 one person. You could be a solo producer. You can own your own little 349 00:23:07.490 --> 00:23:11.690 software plug in or whatever, but you have to have something that you want to 350 00:23:11.690 --> 00:23:14.610 say to the market that makes you unique. You have to have a different point of 351 00:23:14.610 --> 00:23:18.470 view than everybody else, or at least something that people need to hear and 352 00:23:18.470 --> 00:23:22.150 then build a strategy on how to get that out and then you can fill in the 353 00:23:22.150 --> 00:23:24.840 rolls from there, I think one of the roles, it's obvious that would be, of 354 00:23:24.840 --> 00:23:28.190 course, a great copywriter. It's one of the biggest challenges in all the 355 00:23:28.190 --> 00:23:31.950 formats that we're producing content. There's a title. There's a subtitle. 356 00:23:31.950 --> 00:23:35.880 There's some sort of tags. There's some sort of description that needs to hook 357 00:23:35.880 --> 00:23:39.240 people and get them to want to participate in that content. So that's 358 00:23:39.320 --> 00:23:42.990 number one. If you don't have copyrighting chops, as the individual 359 00:23:43.000 --> 00:23:45.340 would definitely go out and find somebody, whether contract your full 360 00:23:45.340 --> 00:23:48.150 time, you can do that. That's a huge component of it. I don't know if that 361 00:23:48.150 --> 00:23:50.830 starts to kind of illuminate your question more Tricia know that 362 00:23:50.840 --> 00:23:54.970 absolutely does, because I think it highlights something that's hidden that 363 00:23:54.970 --> 00:23:57.780 we don't. You don't think about a copywriter because you're always seen 364 00:23:57.780 --> 00:24:01.140 in everywhere we see these titles. We see these, you know, subtitles what 365 00:24:01.140 --> 00:24:04.160 you're talking about. And I think that's a great point that you've got to 366 00:24:04.160 --> 00:24:07.390 know exactly what they're bringing to the table to, and if that's also a 367 00:24:07.390 --> 00:24:11.290 creative person, or if that's someone who's just manipulating and expanding 368 00:24:11.290 --> 00:24:13.810 on the ideas of where that vision is coming from. So that's some great 369 00:24:13.810 --> 00:24:17.460 points. Thanks for answering a question. Yeah, yeah, Thanks. for joining. All 370 00:24:17.460 --> 00:24:20.050 right. Looks like we got Taylor. He raised his hand. Taylor, I'm going to 371 00:24:20.050 --> 00:24:26.980 bring you up here to circle back to the micro tool content discussion. Um, so I 372 00:24:26.980 --> 00:24:29.970 want to bring this up to my marketing team. Were one of those small but 373 00:24:29.970 --> 00:24:34.980 mighty teams. So my question for you is how do I bring this up? Where some key 374 00:24:34.980 --> 00:24:38.770 points that I can start the conversation to help my marketing team. 375 00:24:38.780 --> 00:24:42.860 They understand what this is. And b, how to, you know, define some 376 00:24:42.870 --> 00:24:48.550 actionable items that we can take from that discussion. Well, so so illuminate 377 00:24:48.550 --> 00:24:53.140 this a little bit for me. Why do you want to use a micro tool strategy? Have 378 00:24:53.140 --> 00:24:55.990 you identified already? An area where there's friction that you want to 379 00:24:55.990 --> 00:24:58.360 create something that will make it easier or you just struggling top of 380 00:24:58.360 --> 00:25:01.760 funnel to do something different, or like, where do you see the supplying? 381 00:25:02.140 --> 00:25:06.490 Well, I think I'm early to the conversation, but ideal. So, uh, the 382 00:25:06.490 --> 00:25:11.750 industry I work in is a I and the friction is education. So no one really 383 00:25:11.750 --> 00:25:18.030 understands what a I can do for them. So it's very technical industry so it 384 00:25:18.040 --> 00:25:23.360 requires a lot of education upfront. So my thinking is what kind of micro tools 385 00:25:23.360 --> 00:25:28.060 that can help business owners understand ai and then come talk to us 386 00:25:28.060 --> 00:25:31.600 about it, or I mean, that was just a thought I had during this meeting. Of 387 00:25:31.600 --> 00:25:35.170 course, I have to break this down a little bit, but, you know, But I love 388 00:25:35.170 --> 00:25:38.570 the thought. I mean, I get what you're saying that there's you can write a 389 00:25:38.570 --> 00:25:41.770 bunch of articles, you could do a bunch of videos, but maybe something more 390 00:25:41.770 --> 00:25:46.550 tangible because your concept, I mean, the idea of a I is so intangible. I 391 00:25:46.550 --> 00:25:52.240 really like that idea. So how you could broach it with your team? I mean, it's 392 00:25:52.240 --> 00:25:55.480 personal, like, what are the themes in terms of the educational content that 393 00:25:55.480 --> 00:25:59.830 you're trying to deliver to people and then identifying with them like, Hey, 394 00:25:59.840 --> 00:26:03.610 we can deliver this as things that someone can take action on or things 395 00:26:03.610 --> 00:26:06.570 that they can learn about. I mean, ideally, you have content that creates 396 00:26:06.570 --> 00:26:09.670 action, right? So what's an example of Taylor of the kind of content you're 397 00:26:09.670 --> 00:26:12.930 doing right now? That might actually turn into some action for a potential 398 00:26:12.930 --> 00:26:19.470 customer. Well, that's a great question. Super early startup stage Right now 399 00:26:19.470 --> 00:26:25.250 we're writing articles right now. I think that's the main, the main effort 400 00:26:25.260 --> 00:26:28.560 that we're going. But I mean, of course, this is an ongoing thing that we really 401 00:26:28.560 --> 00:26:33.030 need to figure out. We're building a network of companies that do, you know, 402 00:26:33.030 --> 00:26:37.570 provide a i solutions. And so we're leveraging this network to help 403 00:26:37.580 --> 00:26:40.490 business owners. So not only am I trying to help my company grow, I'm 404 00:26:40.490 --> 00:26:45.580 trying to help a dozen other companies grow. So when I heard micro tools for 405 00:26:45.580 --> 00:26:49.180 content, I said, Wow, this could be amazing not only for a network, but to 406 00:26:49.180 --> 00:26:54.740 help drive leads or drive demand to the network if you take an example of a 407 00:26:54.740 --> 00:26:58.540 piece of content that you're trying to produce and obviously I'm not student, 408 00:26:58.540 --> 00:27:01.390 so I can tell because I didn't execute this play. But I have worked in micro 409 00:27:01.390 --> 00:27:03.940 tools in the past. I actually had one of my last agency that was really 410 00:27:03.940 --> 00:27:07.690 useful for us for top of funnel. But if you think about the type of content 411 00:27:07.690 --> 00:27:10.120 you're trying to produce and like, take one topic, for example, that you're 412 00:27:10.120 --> 00:27:14.640 trying to educate somebody on. Ideally, they're then able to perhaps share that 413 00:27:14.650 --> 00:27:17.710 with the team member, right? You're trying to get somebody who is an early 414 00:27:17.710 --> 00:27:22.270 adopter to go to somebody who's more of a laggard and say, Hey, look what a I 415 00:27:22.270 --> 00:27:27.220 can do for us or Hey, look what I just learned about AI and that conversation 416 00:27:27.220 --> 00:27:30.020 is actually the one where you're struggling, most likely with the most, 417 00:27:30.030 --> 00:27:32.430 because the person who consume the content is probably already that really 418 00:27:32.430 --> 00:27:34.490 a doctor. They're interested. They're open to it. They're having a 419 00:27:34.490 --> 00:27:37.410 conversation with your sales team potentially. But is that selling 420 00:27:37.410 --> 00:27:41.710 internally where you might want some sort of micro tool strategy that they 421 00:27:41.710 --> 00:27:45.600 could deploy internally to share? Hey, I just read this piece or I just heard 422 00:27:45.600 --> 00:27:49.030 this video. I just talked to the salesperson, and here's what I learned. 423 00:27:49.040 --> 00:27:55.530 Let me show you a little in person or virtual demo that they can do of the 424 00:27:55.540 --> 00:27:59.620 potential value or output of what you can do as a company that can be really 425 00:27:59.620 --> 00:28:04.560 powerful for them. So how you have that conversation with your team is just to 426 00:28:04.560 --> 00:28:07.470 talk about the strategy that you all are deploying from a content 427 00:28:07.470 --> 00:28:10.980 perspective and say Great, How do we then take this and make this actionable 428 00:28:10.990 --> 00:28:13.430 for the people who have to go sell it internally? Right? Because that's 429 00:28:13.430 --> 00:28:16.270 that's my assumption. Taylor. Correct me if I'm wrong. Is that probably where 430 00:28:16.270 --> 00:28:18.330 you guys are going to have some friction in the conversation? On the 431 00:28:18.330 --> 00:28:22.030 sales side? Oh, the most friction. I mean, this is an emerging market, right? 432 00:28:22.040 --> 00:28:26.730 So chances are when I talked to someone they don't know anything about A I. So 433 00:28:26.730 --> 00:28:30.000 I have to spend a lot of time. My marketing team has to spend a lot of 434 00:28:30.000 --> 00:28:35.220 time. Our sales team has to spend a lot of time reducing that friction and 435 00:28:35.220 --> 00:28:39.060 understand getting them to understand what these solutions can do for them. 436 00:28:39.840 --> 00:28:43.960 Yeah, I can tell you if there's if there's something powerful enough, but 437 00:28:43.970 --> 00:28:47.010 but literally. What's funny? Taylor is it doesn't have to actually be an A I 438 00:28:47.010 --> 00:28:51.610 powered micro tool. It could be a visualization tool. It could be, you 439 00:28:51.610 --> 00:28:54.940 know, I don't know, some sort of reproduction of something else. They've 440 00:28:54.940 --> 00:28:58.060 already got the AI processes, and the output is something they can share. I 441 00:28:58.060 --> 00:29:01.280 mean, it doesn't have to be something some heavy lift. You don't have to go 442 00:29:01.280 --> 00:29:06.080 reinvent the wheel, but there's an opportunity to look for that micro tool 443 00:29:06.110 --> 00:29:10.340 opening in the conversation. I think. Taylor, if you went to code canyon dot 444 00:29:10.340 --> 00:29:13.240 net and just started looking around if you just typed in artificial 445 00:29:13.240 --> 00:29:18.100 intelligence or AI into the search bar, uh, code. Can you got that? I think you 446 00:29:18.110 --> 00:29:22.620 you can start to get some really cool ideas about Oh, man, we could we could 447 00:29:22.630 --> 00:29:27.350 do something that, uh, that answers this common. You know, this common 448 00:29:27.350 --> 00:29:31.340 question. So, like, one of the things that we're thinking about, uh, that Dan 449 00:29:31.340 --> 00:29:35.500 has actually already built a tool, that it's a naming generator for someone's 450 00:29:35.500 --> 00:29:40.740 podcast. So we know that for us like that, that's a big sticking point. And 451 00:29:40.740 --> 00:29:46.020 people name their podcasting correctly all the time. And so Dan built a tool 452 00:29:46.030 --> 00:29:50.720 that by answering these seven questions about their ideal buyer, it then spits 453 00:29:50.720 --> 00:29:57.020 out, uh, it spits out like 25 different potential podcast names and so just 454 00:29:57.020 --> 00:30:02.580 wanted to share some examples like that points back Code Canyon because because 455 00:30:02.580 --> 00:30:06.400 I I think that could be really helpful as you're building the case for what 456 00:30:06.400 --> 00:30:09.810 you're going to present to your team. Thanks, James. Really appreciate. I'm 457 00:30:09.810 --> 00:30:14.430 definitely going to check out cocaine. So this is a I'm excited. I appreciate 458 00:30:14.430 --> 00:30:17.290 it. Yeah. Awesome. Yeah. Taylor, Thanks. Thanks for joining us and asking the 459 00:30:17.290 --> 00:30:20.990 question for everyone who's listening and Taylor especially for you. As 460 00:30:20.990 --> 00:30:24.170 you're thinking about how to deploy a strategy like this, the thing I would 461 00:30:24.170 --> 00:30:28.610 warn against is, of course, the shiny object syndrome, which is like, Oh, 462 00:30:28.610 --> 00:30:32.760 this is a new strategy. I ought to try it because it's new and despite not 463 00:30:32.760 --> 00:30:36.670 necessarily having tried everything else or not having failed at everything 464 00:30:36.670 --> 00:30:40.360 else or not having, you know, exhausted the channels where we really want to. 465 00:30:40.360 --> 00:30:43.870 And I want to try this new strategy. It kind of goes back to what I was talking 466 00:30:43.870 --> 00:30:47.890 about. Patricia when she asked her question, It goes back to Do you have a 467 00:30:47.890 --> 00:30:52.630 strategy? Do you have somebody who is actually owning that decision of where 468 00:30:52.630 --> 00:30:56.160 you're going to go and invest your time? Because, you know, maybe a micro tools 469 00:30:56.160 --> 00:30:59.630 really useful. Maybe it's not, but it comes down to only put it in place if 470 00:30:59.630 --> 00:31:02.990 it makes sense and where you're trying to go with things rather than just 471 00:31:02.990 --> 00:31:05.620 jumping on board like this is really fun. I see a whole bunch of ideas 472 00:31:05.620 --> 00:31:12.510 online. I have actually got to jump off. So if there thank you so much for your 473 00:31:12.510 --> 00:31:16.810 time. Thank you, Tricia and Taylor for jumping up here and asking your 474 00:31:16.810 --> 00:31:20.530 question, Rex, for anybody listening to me to be growth or anybody here in the 475 00:31:20.530 --> 00:31:25.090 audience and clubhouse. Where can folks stay connected with you? Yeah, maybe 476 00:31:25.090 --> 00:31:28.640 I'll be on clubhouse, but most likely you will find me on LinkedIn. It's just 477 00:31:28.640 --> 00:31:32.460 wrecks by Roberston, which is ridiculously hard to spell. But you can 478 00:31:32.460 --> 00:31:36.230 find me on there pretty easily. I love it. Awesome. Well, thank you so much 479 00:31:36.230 --> 00:31:39.520 for your time today, man. Hopeless. Hopefully, this was helpful to 480 00:31:39.520 --> 00:31:42.930 everybody joining us live. I know it's going to be helpful to a lot of people 481 00:31:42.930 --> 00:31:46.020 that are that are listening to B the growth as well. So thanks. It's on, man. 482 00:31:46.020 --> 00:31:50.620 And we'll talk soon. And so all of you in the audience right now. Thanks for 483 00:31:50.630 --> 00:31:53.650 thanks for being here. Thanks for us sticking with us this entire time. 484 00:31:53.650 --> 00:31:58.240 We'll be doing it again tomorrow at noon with Sergent Hotel. Actually, so 485 00:31:58.250 --> 00:32:02.150 we're talking about content marketing experiments that he's running mail chic 486 00:32:02.150 --> 00:32:06.130 and the seven other companies he's currently running. So So make sure you 487 00:32:06.130 --> 00:32:09.870 join us tomorrow at noon Eastern, and we'll do this all over again. That's 488 00:32:09.870 --> 00:32:17.630 awesome. Thanks, everybody. Thank you. Hey, everybody. Logan with sweet fish 489 00:32:17.630 --> 00:32:21.620 here, if you're a regular listener of GDP growth, you know that I'm one of 490 00:32:21.620 --> 00:32:25.670 the co hosts of the show, but you may not know that I also head up the sales 491 00:32:25.670 --> 00:32:30.180 team here is sweet fish. So for those of you in sales or sales ops, I wanted 492 00:32:30.180 --> 00:32:33.800 to take a second to share something that's made us insanely more efficient. 493 00:32:33.800 --> 00:32:38.450 Lately, our team has been using lead I Q for the past few months and what used 494 00:32:38.450 --> 00:32:44.250 to take us four hours gathering contact data now takes us only one where 75% 495 00:32:44.260 --> 00:32:48.240 more efficient were able to move faster with outbound prospecting. And 496 00:32:48.250 --> 00:32:52.950 organizing our campaigns is so much easier than before. I'd highly suggest 497 00:32:52.950 --> 00:32:57.480 you guys check out lead I Q as well. You can check them out at lead. I q dot 498 00:32:57.480 --> 00:33:06.010 com That's l e a D. I q dot com For the longest time, I was asking people to 499 00:33:06.010 --> 00:33:10.790 leave a review of GDP growth in Apple podcasts, but I realized that was kind 500 00:33:10.790 --> 00:33:15.500 of stupid, because leaving a review is way harder than just leaving a simple 501 00:33:15.500 --> 00:33:19.980 rating. So I'm changing my tune a bit. Instead of asking you to leave a review, 502 00:33:20.080 --> 00:33:23.620 I'm just going to ask you to go. To be be growth in apple podcasts. Scroll 503 00:33:23.620 --> 00:33:27.860 down until you see the ratings and reviews section and just tap the number 504 00:33:27.860 --> 00:33:32.720 of stars you want to give us no review necessary Super easy. And I promise it 505 00:33:32.720 --> 00:33:36.740 will help us out a ton. If you want a copy of my book content based 506 00:33:36.740 --> 00:33:40.280 networking, just shoot me a text after you leave the rating and I'll send on 507 00:33:40.280 --> 00:33:45.360 your way. Text me at 4074 and I know 33 to 8. 508 00:33:47.740 --> 00:33:49.650 Yeah,