Feb. 6, 2023

ABM Mistakes You Can’t Afford to Make, with Greg Batchelor

In this episode https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/gbatchelor/, Vice President of Growth Marketing at https://platform.sh/.
Discussed in this episode:

- Clear Sales & Marketing alignment on the GTM...

In this episode Benji talks to Greg Batchelor, Vice President of Growth Marketing at platform.sh.
Discussed in this episode:
  • Clear Sales & Marketing alignment on the GTM strategy

  • Marketings need to own the funnel

  • Getting the most out of ABM