Transcript
WEBVTT
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Want to expand the reach of your
content, start a podcast, feature industry
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experts on your show and leverage the
influence and reach of your guests to grow
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your brand. Learn more at sweetphish
MEDIACOM. You're listening to be tob growth,
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a daily podcast for B TOB leaders. We've interviewed names you've probably heard
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before, like Gary Vannerd truck and
Simon Senek, but you've probably never heard
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from the majority of our guests.
That's because the bulk of our interviews aren't
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with professional speakers and authors. Most
of our guests are in the trenches leading
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sales and marketing teams. They're implementing
strategy, they're experimenting with Pactics, they're
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building the fastest growing BB companies in
the world. My name is James Carberry.
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I'm the founder of sweet fish media, a podcast agency for BBB brands,
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and I'm also one of the CO
hosts of this show. When we're
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not interviewing sales and marketing leaders,
you'll hear stories from behind the scenes of
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our own business. Will share the
ups and downs of our journey as we
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attempt to take over the world.
Just getting well, maybe let's get into
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the show. Welcome back to be
tob growth. I'm Logan lyles with sweet
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fish media. Today is another episode
in our behind the curtain series where we
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share some of the things that we're
learning and how we're growing here as a
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team at sweet wish. As usual
in this series, I'm joined by my
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good Buddy James Carberry, founder and
CEO of sweetish media. James, what's
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up and how you doing today?
Oh Man, I am freaking pumped for
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this conversation. Just been fired up
about the business as a whole more than
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I have, I mean probably more
the last month or two than I have
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and honestly, the last couple years. We just got a lot of stuff
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firing on all cylinders. Rockstar team
and personal life is going really well.
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Friendships are going extremely well, marriage
is going extremely well. So, because
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I know I often say like,
Oh, you know, doing great,
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excited for this episode, but I
really am just doing so well. Well,
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that's saying something, because you do, you do tend to get excited.
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You see the positive, you're the
dreamer, you're the visionary around here,
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man, and so when you're like
pausing and saying no, like for
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Real, guys, that I take
note and actually I kind of did a
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little faux pod there. We're actually
going to be talking about how to turn
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prospective customers and your current customers,
anybody who's in your network, really into
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friends very strategically in a be Tobe
context. And one of the things we're
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going to be talking about later on
is not to ask just kind of the
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standard questions, which I just did. How are you will circle back to
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that in a bit, but we're
going to be talking about three things you
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can do and then the fourth is
going to be conversational sparks. You and
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I have been thinking a lot about
texting when it comes to potential customers.
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Partners are existing customers, and that's
taking the communication off of email and slack
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and linked into a channel that's more
personal. Man, tell us a little
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bit about how we've been in about
this. So I want to go back
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one step before we start talking about
texting. I want to really pound home
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why becoming friends with people that are
your customers and potential customers is so freaking
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strategic and beneficial. One it's way
more freaking fun to go to work every
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day and work with people that are
your friends. To it actually drives more
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retention and better results. So,
like when your friends with somebody like we
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get very candid feedback from our customers
that you and I have become friends with
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about like how we can better our
service, how we can deliver our value,
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and because we take their advice and
implement it, we make our service
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better and it helps the rest of
our business because we've got friends. When
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you're friends with somebody, you want
them to win, you want them to
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succeed. So not only are they
likely going to stick around, obviously,
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if your service sucks, if your
product Sox, I don't care how many
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friends you are. If you're not
delivering value with what you do, even
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your friends can't keep paying you.
But they will give you candid feedback and
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the opportunity to they'll give you a
lot of grace in fixing the product or
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the bug or that, you know, the lack of process. I've seen
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it us in the past month over
ever again, over and over and over
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again. So becoming for like.
I don't think we use the term friendship
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enough. have been doing a lot
of podcast interviews for the book and I
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feel like I beat this over the
head, this idea that like we should
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be saying the word friendship in business. More Dale Dupre literally built his entire
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breaking sales rebellion army on the back
of this message. Like he sold copiers
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for over a decade. WHO The
hell wants to buy a freaking copier?
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You did the same thing. Dale, like did these super innovative things to
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create friendships with people in his community
that were strategic. He wasn't just going
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out and becoming friends with anybody,
but he knew if he could become friends
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with the guy that owns the coffee
shop or the girl that runs the,
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you know whatever, the pet store
in town, they needed sixteen copiers and
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the Veterinary Office needed twenty four copiers, or you know whatever the case was.
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I don't even know if that's realistic, but those are those are the
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wrong targets for selling copiers. I
can tell you that just because I could
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it for ten years. It's more
really lawyer. I love nothing about anyway,
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the point we really made know nothing
about selling copiers, but but the
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idea that that Dale literally so you, you and they'll both sold something,
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this commoditized thing that nobody wants to
be sold copiers. But you guys were
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effective in doing it because you built
friendships with people that could that could buy
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from you, and I think that
applies to be the SASS companies. I
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think if your product is a Fiftyzero, you know contract value, it is
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worth twenty five thousand dollar contract value. Like I just think it's worth going
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through the process of becoming friends,
like I got. We literally I got
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a text message three nights ago from
somebody who would be who is on this
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podcast, like I don't know,
three years ago, I think he was
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episode like in the in the three
or four hundred range. He was on
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the show. I became friends with
him, ended up going out and hanging
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out with them in San Francisco.
We talked on the phone, I don't
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know, once every six, five, six months. So it's not like
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we're best friends, but we are
friendly. We text back and forth.
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Like I see something that reminds me
of them, I text him and he
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texted me the other day. was
like, dude, he's at he's now
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at this billion dollar company, publicly
traded company, and he's like, dude,
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we have a ton of budget to
spend, we need to do a
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podcast. That would not have happened
if he were not my friend, and
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he want like he wants me to
win, he wants us to win,
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and I so many times we're just
thinking about what are the activities we can
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do at scale, and I just
in be to be I just think you
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don't always need that. Like there
are things, obviously that you need the
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scale, you need to figure out
how to do a scale, but I
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think you can get a lot,
a lot of wins by focusing on friendship.
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So I wanted to set the set
the bar there and set like,
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why are we talking about this idea
of friendship and business? Because it's literally
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what we've built our entire business on
the back of. We're completely leave bootstrapped,
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seven figure profitable business because we care
about friendship. It didn't happen overnight.
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We've gone around for half a decade, but it freaking works. Yeah,
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what you said just there. You
know, I'm so glad you painted
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this picture. Dale's a great example, the one you just talked about.
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In the friendship you've built, you
were just the master of this. Man,
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I saw a tweet the other day
that said in I'm in a paraphrase
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because I can't even quote a tweet, but whatever the in a world of
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people looking for quick wins, and
Growth Hacks and immediate success. The ultimate
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growth hack is playing the long game
and I just thought that was so in
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line with everything you've talked about and
just this conversation it. Okaygan said I
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are heard on no OAKAIGAN's podcast,
I think there's a few months ago.
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He said the best growth hack is
staying in business for ten years, and
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I just think that perfectly articulates exactly
what what you just paraphrase like. The
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best growth hack is patients and long
term and playing the long game. And
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there's nobody who is successful that will
tell you that relationships did not help them
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get to where they are, and
I just I don't think we talked enough
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about it. And so this episode
we're talking about, okay, how do
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we turn these people that we do
business with or want to do business with,
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how do we turn them into friends? And I think we've got some
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really tangible ways to do that.
Yeah, so number one, is I
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kind of teaed up a second ago, is one that we've been thinking about
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a lot and you just mentioned in
the example you shared, and that's texting.
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You know, one of the things
I've done recently is when people go
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to book through my hub, spot
meeting link to be a guest on BB
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growth. You know, some people
use Calibli or hup spot meetings or whatever
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the case might be. I added
a field there to get their phone number.
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Now, not everybody gives their cell
phone number. Sometimes it's a office
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line or direct line of some sort, but a lot of people it's their
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cell phone number. So I've taken
it to you know, at some point
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after we'd just text them something about
their episode or I thought of something that
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came out of the Preyer Post interview
conversation. And what I've found is just
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it. It opens that door because
we've had that first content collaboration. It
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doesn't feel like, Oh, where
am I getting this text from? And
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it gets, you know, ignored. I get immediate responses. You're not,
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I feel like, a fifty percent
discount like that. When people think
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of text like that's the kind of
text message people and be tob think that
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they have like that. They're that
we're talking about. We're not talking about
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that. We're talking about like what's
the text it you would send your buddy?
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Yeah, they're just going to launch
one to one. Yeah, but
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how can you bake it into the
process, like you can set a follow
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up task in your sales engagement platform, do you send a text? And
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a lot of them have texting built
right in, and so I think a
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lot of people are like, oh
well, texting is the next wave.
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It's kind of untapped and they think
of this, you know, mass market
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blast. Text texting it, you
know, just like we've ruined email,
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sales people and marketers, we ruin
everything. Right, let's not ruin it.
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Let's take advantage of the opportunity here
in a way that's actually going to
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help us and build a relationships.
Yes, oh my gosh, man,
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I I cannot speak highly enough about
texting. I think when you can gift,
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what are the kids saying? When
you can slide into their DM's,
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if you can slide into their text
messages, man, you just talk to
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people differently. One people pay attention
to their texts and they don't open rate.
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It's almost a hundred percent exactly,
not a hundred percent right exactly,
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especially if you're doing it with context. You're not doing some mass message.
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You were literally saying Hey, frank
you know, thank you so much for
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for the value bombs you dropped on
the episode today. Stoke to stay connected
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with you like you're not asking them
for anything, you just texting them and
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texting them right before the podcasting of
be like hey, frank, we still
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get to go like that's it,
like it's actual human conversation, not things
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that your marketing team is going to
automate for you. I think what's interesting
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to here, man, is,
like I've seen a lot of posts lightly
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about like people get too formal.
Even experienced be tob salespeople, you know,
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are guilty of getting at the keyboard
and starting to use more formal language,
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even with an email with a potential
customer or customer that they've interacted with.
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Not even talking about writing cold email, but something about holding that phone
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in your hand and texting kind of
takes that away. It's kind of like
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when you start to like use google
docs and your waist tyr. You don't
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you're talking, so you're sounding like
you talk is opposed to writing and it
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creates that barrier. When you're texting
your automatically, kind of this is more
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informal, it's more personal, and
so it's going to actually help you communicate
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on a more human level with that
other person on the other end. To
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It's so funny. You say that, like I write my best copy when
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I'm writing it in a note in
my phone or when I'm like sending an
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email to somebody from my phone,
as opposed to by the computer, like
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in like I'm the biggest proponent for
writing like you talk, but for I
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still do it, like when I'm
writing. We're going through them. Yeah,
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the struggle is real right now.
Yeah, writing copy for the website,
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because I'm trying to have it on
my big screen and I'm looking at
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this and like and so I'm at
my computer writing cop and I'm like but,
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but why? How did that just
come off my fingers? Like that's
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not how I talk and your spot
on. I'd never really thought about it
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that way. But by moving to
that, by actually sending the text message
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on your phone, like, because
in the same thread you're like, Oh,
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I just texted my wife, I
just text. You're in that mode
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as soon as you pick up your
phone and open the text APP. Yeah,
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and it's so it makes so much
more sense that you're going to write
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in a more human way. Yeah, I mean I literally had kind of
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been thinking about this and I was
I was actually writing and email template for
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a sequence. I'm going to send
out to some current customers and I typed
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want to and I was like wait, I could just change that to want
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to. You know it, because
I had been texting and I was like,
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you know, no one's going to
look at that and be like Oh,
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this is so informal, are you
kidding me? I mean most of
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the people we we work with,
like they're just going to know that that
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you type that way. I mean, yea, so many emails I get
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say, you know, please excuse
any typos and apologies for the brevity,
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sent from my iphone or whatever.
I think we can go too far to
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where it's just like Oh, this
is unreadable. Yeah, but I think
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we're so far away a nudge in
that direction. We're not going to go
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too far. Most often I think
you're exactly right. All right, so
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texting obviously huge. What do we
got next? Second content collaborations. So
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this is something that we've been trying
to do more intentionally. Yeah, you're
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find you have these, man.
Yeah, you you have always encouraged me
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on this. Like the second content
collaboration you do with someone, whether that's
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a podcast or a virtual summit or
an interview for your blog series or videos.
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Age, whatever it is. It
can even be shorter, but you
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just like you start in and you
might have something in your mind of like,
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oh, they were buying a house
or oh, they were moving or,
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you know, they were celebrating their
dogs birthday, like whatever, and
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you can start out that conversation with
that. I think we're going to we're
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going to come back to that in
a sect talking about, you know,
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conversational sparks. But what are your
thoughts on second content collaborations? I've said
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it for a while and we haven't
really operationalized it and started suggesting it to
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our customers until recently because I've I've
been a little bit fearful of like how,
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like, are they going to want
to do a second collaboration with somebody?
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Surprisingly, we haven't got any pushback
to it, because it makes sense.
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Common Sense tells you that the more
time you spend with somebody, the
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closer you're going to ultimately get with
them. And if you do, like
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we all meet people at conferences on
a one off basis, like you meet
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somebody one di I like, we
would be shocked at how many. Would
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be interesting if there's any data on
this, like how many people over the
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course of your life do you meet
one time? You don't remember those people,
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like the number is too big for
you to remember those. Yeah,
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that's really interesting, man. So, so by taking and going to those
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people that you've already done the work
of vetting and making sure, like hey,
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is this a strategic relationship that I
want to create before you know,
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obviously you don't know whether or not
they have a need for what you do,
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but like, is this the type
of person that I would want to
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connect with? And because they could
potentially want what we have. You've already
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done that work, so why not
go back to the well and nurture that
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relationship by doing another collaboration? Like
things change, budgets change after you know,
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maybe you had them on one time
and six months later you're like hey,
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I want to I want to go
back. They might be at a
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whole. What I'm finding recently,
man, like people don't stay at companies
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very long, like they're bad.
Culture is rampant, and so people are
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bouncing from company to company. I
was just talking to a friend of mine
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who's a customer that became a friend
after he was a customer and he left
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the company that he originally was working
with us at went to another company.
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Now he's at another company and he's
a great dude, but most cultures suck
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and you just like that short term
of like, oh well, if they
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didn't, if they weren't ready to
buy the first time I talked to him,
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then good. It on to the
next one and it's like that's just
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stupid. Like again it's yeah,
if you buy into the relationships, you
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have to have this mindset of the
long game. I can think of another,
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you know, customer of ours who
left the company he was at where
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we had built a relationship and and
he became a customer and then he left
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and now he's add another customer of
ours, and so that relationship, we
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actually brokered that front. We brokeer
that relationship and the yeah, like to
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me, like I don't know,
when you're playing in the world of relationships.
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I was just not called before we
jumped on the slogan, when you're
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playing in the world of building meaningful
Jainuan relationships with the specific type of person.
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So it's not disingenuine because you're targeted
and who you want to be friends
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with. Like I could see how
people could take it that way and like
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Oh, that you know, if
you're even to use the word targeting,
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but it's just smart. Like I
know that the more marketers, specifically VP's
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of marketing, that I know and
am friends with, the better our business
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is going to do, even if
they don't buy from us. Like,
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my intent is not just to sell
them something, and that's why I actually
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can become friends with them, because
you and I is intent is very clear
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that if you don't buy from us, we still want to know you,
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like, we still want to add
value in ways that we can add value.
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We still want to learn from you, like, and when that is
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your intent, people actually want to
work with you, they want to refer
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people to you. Yeah, and
I think I gonna go for this,
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but you stuck to these guys.
Yeah, and I think a way tactically,
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like if you are in sales and
you're building relationships with content collaboration,
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the way that we talked about with
content based networking. Let's say there is
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a point in the conversation, even
like you just did a podcast episode,
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are you just did something with someone
or you just highlighted them and the conversation
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feels right, to go ahead and
ask, like, Hey, is there
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an opportunity to work together here.
Don't let that, don't hold that to
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the very end of that conversation.
Just ask it when it feels right and
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make sure that you continue the conversation
with still giving, because what that does
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is like flipping the email. If
I send you an email out of the
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blue, James, and say like
hey, James, how's it going?
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You know, I know Lisa's birthday
was recently. How is that? I
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need to ask you this, then
all of that pleasantry feels like it was
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just a build up for the ASS. If you ask and you go back
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to giving, then you show very
tactically that that's not the only thing that
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you're after. No matter the answer
to that question, you're going back to
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the relationship. So sometimes that can
be just kind of unconscious, but that
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has been a huge unlock for me
because even if your intentions are right,
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you can send the wrong message if
you just kind of do it the wrong
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way and again, you can be
strategic, you can be targeted and you
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can still be genuine, but you've
got to be careful that you're still coming
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off that way, because the perception
is what matters, not necessarily the intent,
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but the more that you actually believe
it, the more the intent will
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shine through. So that's my soapbox
there. Man, no, man,
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you're so, so right, and
I think that little tactic could literally that
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alone, like hey, like,
bring it up when it cook when it
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feels natural, but make sure that
that's not how you're closing, like you're
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always closing with. How can I
help this person? One idea that I
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the just popped in my head that
we should even think about doing it free
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fish like if you just have it
baked into your to your plan, that
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marketing is constantly working every quarter on
a big, like round up piece of
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content. Care if it's an ebook
and a care if it's a virtual some
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that, I don't care. If
it's just a massive blog post that you're
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where you're trying to rank for a
competitive keyword. If you have something like
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big every quarter that you know that
you're you come up with what that thing
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is based on the fact that you
know the people that you're having on your
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podcast or whatever your initial content collaboration
mechanism is, that they can also contribute
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to that thing, and it can
be for monster blog posts or an Ebook,
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a virtual sum at, a blog
post, and you know a video
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series, having those things already baked
in and knowing this is what we're working
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on. That way you can literally
x but ie the process and at the
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end of your podcast interview or whatever
the tip of the spear is for you,
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when you're when you're talking to them
for that first collaboration, saying like,
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Hey, we're also working on this
other thing, and I think you'd
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be able to add a lot of
value to that too, based on the
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conversation we had now, like that
stuff. If their content wasn't actually that
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good, then I don't know,
like it's hard for me to say that.
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You know, I just want people
to be genuine and authentic and I
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don't want you lying to people.
But having something like that, like a
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stable like project that you know,
this is something we're working on in q
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one, this is the content project
in Qt in addition to the podcast.
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For us, for me to be
growth, I just think that would be
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Ninja, like you've done it with
the five things series here, because that's
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an ongoing series, and so you
getting people on bb growth and then saying
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and for the people that you really
connect with and think, man, we
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could really work well these folks.
Hey, come back on the five things
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series. That's a second opportunity for
you to build relationship and I bet you
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can even speak to the fact that, like those people that you've talked to
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the second time, it's different,
like you have a different level of connection
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with him. Yeah, you just
have one comment. Yeah, and it's
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been cool. I mean I always
talk about this double edged sort of content
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based networking. Is You get the
relationships and you get the content that you're
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trying to create. Any way,
like you know, the five things series
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have gotten feedback from folks. Like
we're talking marketing, strategy and tactics,
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a little bit of sales every day
on bb growth and then we just pause
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and say, let's do some five
to ten minute episodes on about the time.
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What's your what's your favorite APP like, how do you use your pellets
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on? What's you know, what's
key for your to do list? And
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like people have been sharing those episodes
more and so it's not just like this,
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you know, sneaky thing to try
and get people back on the show.
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I'm doing it in a way that
is still creating content. That one
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is fun to create and it's engaging
people. So you know, you've got
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to think about how does it fit
for both, and I think that's where
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larger teams really need to look at. How can sales and marketing sit down
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together and figure out, you know, how do we build these relationships and
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how do we create interesting content?
But, you know, I just think
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the world's your oyster when you got
pick her teams. I just think how
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much we're doing with a small team, that that bigger teams could be doing
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so much more. Lantash like the
the five things, like I legitimately get
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giddy every Saturday morning whenever I see
that five. You text it me when
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one didn't drop on time. Yeah, so where's the five things today?
349
00:22:19.700 --> 00:22:22.500
Like I don't listen to every BB
growth interview, like I'd be lying if
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I told you I like to listen
to every single one of our interviews.
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I don't. Some of them seem
interesting to me and I listen and others
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I don't. The five things like
it's different and I listen to it every
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single Saturday because they know it's different
and it's it's just different style, and
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so I think there are tons of
opportunities if you start thinking creatively about how
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to do this stuff. Yeah,
absolutely, Man. So let's round out,
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because we like to do lists here. So we got one thinking about
357
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texting and building relationships, to a
second content collaboration, and three, I
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think we want to lump these two
ideas together, especially because, you know,
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with everything that's going on right now, there are events being canceled,
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people are rethinking their their events strategy. But third for us has always been
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in person events coupled with some sort
of digital community. We've tried and experimented
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with slack channels, I've seen things. Are Folks doing some thing like that,
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facebook groups, which we've neglected for
a long time, unfortunately. But
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talk about this last point of building
friendships, James, between in person and
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online communities and how you can foster
those. Yeah, so I think this
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is something, this is probably our
biggest opportunity for growth. It's sweet fish.
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This is something we don't do well. We do it in spurts,
368
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in large part because my personality isn't
a lot in spurts, until we have
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enough bandwidth to have somebody on the
team that can run and make my spurt
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a sustaining effort. But it like
two years ago I went and I think
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I did like twelve different be to
be growth dinners in different cities and by
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by bringing people together over a meal, it just expedites friendship like you would
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not believe. We've tried doing this
digitally and honestly, we just sucked at
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it. We didn't we didn't have
the horse power behind it. We didn't
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have the bandwidth on our team to
really like spark interesting conversations on a regular
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basis, either in slack or in
Facebook, against very short spurts and we
377
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just haven't maintained those. At some
point, you know, on our audience
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growth team I hope to bring on
somebody that just focuses on community for all
379
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the different shows, be to be
growth, to be sales, craft and
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culture, manufacturing show, all these
shows were building. I want to have
381
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somebody that's focused on community for those
shows. We're just not at the at
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the point in the business where we
can just FY having somebody in that role
383
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yet. But I do think if
you do have a lot, if you
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do have some budget, if you're
if you've got some venture money, like
385
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if you've got the if you've got
budget to do it, investing in building
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community in person and digitally, I
think is a really smart way to go
387
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when you're connecting other we've done this
at a my growscale, like doing a
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customer of it. That's how we
connected one of our old customers to are
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another customer and now that other than
that guy works at this o other company
390
00:24:59.589 --> 00:25:02.670
because of ultimately meeting there. Who
knows if that, you know, they
391
00:25:02.710 --> 00:25:06.069
might have happened apart from that connection, but that's really the first time they
392
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met. And so being able to
do that kind of stuff and broker those
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kind of connections makes you someone that
a lot of people like. Yeah,
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absolutely, just a couple of tactical
things to throw out, you know from
395
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one of those lunches. I know
you know jk sparks at bombomb recently told
396
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me. I didn't even really realize
the impact of that be tob growth lunch
397
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that we did. It was shortly
before that, before we started working with
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bombomb. We had done content collaboration
with Ethan over there tons and tons of
399
00:25:33.690 --> 00:25:37.599
times. But I know he mentioned
like that value of like Oh, Hey,
400
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I got invited to this and there
were some people with more experience and
401
00:25:41.160 --> 00:25:45.759
a little bit more seniority and their
marketing department and and he was excited about
402
00:25:45.759 --> 00:25:49.109
it. And you know, we
didn't even really see the impact and the
403
00:25:49.190 --> 00:25:52.549
value that he felt he got out
of that small in person lunch. That
404
00:25:52.670 --> 00:25:56.910
was like six people, maybe a
little bit more, but that's including you
405
00:25:56.029 --> 00:26:00.069
and me, and so you don't
know what that's going to do. Also,
406
00:26:00.190 --> 00:26:02.309
if you're going to start a slack
channel, one of the things we
407
00:26:02.509 --> 00:26:04.099
started to do, I think you
can do if you have someone dedicated to
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it, like you were saying,
is come up with questions of the day
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or questions of the week that you
can ask to feel facilitate conversation. That
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part has been a big way that
we've driven engagement within our culture on a
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fully distributed team here at sweetfish.
So think about that another way. You
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know, we've been big proponents of
building linkedin engagement groups to help people get
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more organic reach on their content.
I've also seen I'm part of a linkedin
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engagement group with the l dupre and
it's actually split into two, one four
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posts and one for chat, because
so many people likeminded people are just like
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chatting back and forth. And so
think about that too. We've been big
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proponents of building an engagement groups so
that you can use, not use,
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but you can leverage. You know, your team to get early engagement on
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your post and further organic reach.
But it can also bring together those people
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that you want to build relationships with, help them see other content that that
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they would like to see and you
can build relationships that way. So yes,
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those are a couple of tactical things. We talked about texting, we
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talked about second content collaborations and we
talked about community. I wanted to get
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into conversational sparks, but I think
we're we should do that in a separate
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episode and I'm kind of going deeper
on how do you start relationships? How
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do you, you know, go
deeper? And this idea of conversational sparks
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from a book you and I are
both reading, captivate, from Vanessa van
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00:27:25.329 --> 00:27:27.529
Edwards, who was on the customer
experience podcast recently, is a way to
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go deeper. So we'll come back
to that in a follow up episode.
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00:27:30.720 --> 00:27:34.039
Here in the behind the curtain series
is James as always. Man, thank
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00:27:34.039 --> 00:27:37.640
you so much for Riffin with me. It's always fun. We do it
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00:27:37.720 --> 00:27:40.039
every day, but we don't record
it every day. We got to record
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00:27:40.079 --> 00:27:42.720
these more often. If people aren't
connected with you, it's the easiest way.
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00:27:44.309 --> 00:27:48.910
Yeah, so James at sweetish Mediacom
is my email Linkedin, James carberry.
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00:27:49.309 --> 00:27:53.670
But we're hiring, we're growing and
we're looking for we're looking for people
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00:27:53.789 --> 00:27:57.660
that own the result. We're looking
for people that are proactive, we're looking
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00:27:57.660 --> 00:28:02.619
for people that that are hungry and
and we're looking for people that are really
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00:28:02.779 --> 00:28:06.940
in it and are committed and that
that type of personality. So, whether
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00:28:07.019 --> 00:28:10.420
you're looking or you know somebody that's
looking, you know some different roles that
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00:28:10.460 --> 00:28:11.420
we're looking for. We've got.
You know, we're a media company,
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00:28:11.500 --> 00:28:17.130
so writers and video of folks and
producers and I'm just really just trying to
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00:28:17.329 --> 00:28:18.970
spend that's where a lot of my
brain is right now, is trying to
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00:28:19.009 --> 00:28:22.970
think how can we build a war
chest of incredible people as we need certain
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00:28:23.009 --> 00:28:27.640
roles. So shoot myself or or
Ryan on our team, Ryan at Sweetish
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00:28:27.680 --> 00:28:33.200
Mediacom. He's our director of culture
and people opps. We'd love to connect
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00:28:33.240 --> 00:28:34.880
with you. We might not have
a role for you right now, but
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00:28:36.079 --> 00:28:41.190
we are hiring for for some stuff
immediately. So looking would love to for
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00:28:41.309 --> 00:28:45.230
anybody to you know, I talked
earlier in this episode about how most culture
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00:28:45.309 --> 00:28:48.910
suck. Very, very fortunate that
ours doesn't? We have all the time
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00:28:49.390 --> 00:28:52.430
hearing from our team how much they
love working here. So if you know
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00:28:52.509 --> 00:28:56.220
anybody that's looking, if you are
looking yourself or in a booming industry right
452
00:28:56.259 --> 00:29:00.779
now, everybody knows podcasts or doing
nothing but going up in to the right
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00:29:00.299 --> 00:29:03.900
and we're really at the episode of
it in the B Tob World and so
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00:29:04.420 --> 00:29:08.380
super exciting. So we don't talk
about that much here now, but I
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00:29:08.500 --> 00:29:11.730
mean I think it's appropriate though,
especially if you like these episodes where we're
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00:29:11.730 --> 00:29:15.329
going behind the curtain and and you
like what we're doing and and how we're
457
00:29:15.369 --> 00:29:18.890
doing it, because we're trying to
give that peak so that you can you
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00:29:18.009 --> 00:29:21.329
can learn. But if it,
you know, makes sense, you know
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00:29:21.450 --> 00:29:22.809
we would love to hear from you. So I love that call out.
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00:29:22.849 --> 00:29:26.400
Man, we don't necessarily do that
a lot, as much as we have
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00:29:26.559 --> 00:29:29.440
been talking about, you know what's
going on behind the curtain, so to
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00:29:29.480 --> 00:29:32.200
speak, here at sweet fish.
So that's a good call out. If
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00:29:32.240 --> 00:29:36.680
anybody listening to this isn't connected with
me Linkedin as the best way Logan Lyles
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00:29:36.720 --> 00:29:40.829
l ylies, that's not miles as
I get every customer service called that.
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00:29:40.869 --> 00:29:44.390
I'm that I'm on or people calling
me lyle, as my first name.
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00:29:44.589 --> 00:29:47.029
Anyway, I won't go off on
that. Connect with James and I you
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00:29:47.109 --> 00:29:49.349
can email me as well, logan
at sweet fish Mediacom. As always,
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00:29:49.470 --> 00:29:56.460
thank you so much for listening.
I hate it when podcasts incessantly ask their
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00:29:56.500 --> 00:30:00.900
listeners for reviews, but I get
why they do it, because reviews are
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00:30:00.940 --> 00:30:03.660
enormously helpful when you're trying to grow
a podcast audience. So here's what we
471
00:30:03.740 --> 00:30:07.609
decided to do. If you leave
a review for me to be growth in
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00:30:07.609 --> 00:30:11.890
apple podcasts and email me a screenshot
of the review to James At sweetfish Mediacom,
473
00:30:12.210 --> 00:30:15.569
I'll send you assigned copy of my
new book, content based networking,
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00:30:15.849 --> 00:30:19.210
how to instantly connect with anyone you
want to know. We get a review,
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00:30:19.250 --> 00:30:22.400
you get a free book. We
both win.