Transcript
WEBVTT 1 00:00:00.080 --> 00:00:02.640 Hey, this is James, the founder of sweet fish media. If you've 2 00:00:02.640 --> 00:00:04.759 listened to me to be growth for a while, you probably have an idea 3 00:00:04.799 --> 00:00:08.750 of what we're passionate about. Loving people really well, a constant pursuit of 4 00:00:08.869 --> 00:00:13.669 learning and inspiring people to own their careers. With all the craziness happening with 5 00:00:13.789 --> 00:00:17.550 this virus, we are incredibly fortunate to be in the business of podcasting. 6 00:00:18.109 --> 00:00:22.219 So many bdb brands are looking for alternatives to their inperson events that are being 7 00:00:22.339 --> 00:00:26.780 canceled, and our business is growing as a result. Please don't miss hear 8 00:00:26.859 --> 00:00:30.379 me on this, because I'm not saying this to Brag. It is heartbreaking 9 00:00:30.539 --> 00:00:34.579 the economic impact this is having on so many businesses. But being in the 10 00:00:34.619 --> 00:00:39.130 business of podcasting, the demand for what we do has increased and because of 11 00:00:39.250 --> 00:00:43.130 that we're looking to hire really talented people to help us serve that demand. 12 00:00:43.570 --> 00:00:46.409 So if you like what we're all about it sweet fish and you're looking for 13 00:00:46.490 --> 00:00:49.689 a great career opportunity, hit us up. There's a link in the show 14 00:00:49.729 --> 00:00:52.679 notes where you can apply today. I'm really looking forward to meeting you. 15 00:00:54.600 --> 00:00:57.560 Welcome back to BEDB grow. My name is Leslie Cruz. I'm one of 16 00:00:57.560 --> 00:01:00.560 the producers here at sweetish media. Today is another episode in the behind the 17 00:01:00.679 --> 00:01:04.150 curtain series where we share some of the things we're learning and how we're growing 18 00:01:04.269 --> 00:01:07.469 here as a team at sweetish. Today we're joined by Logan Miles, our 19 00:01:07.469 --> 00:01:11.189 director of partnerships here at Sweet Bish. Look and how you doing today? 20 00:01:11.629 --> 00:01:15.590 I am doing awesome all things considered. It has been a crazy few weeks. 21 00:01:15.590 --> 00:01:19.260 Who knows what sort of craziness will be around us by the time this 22 00:01:19.459 --> 00:01:23.620 episode errs, but you know, right now we're a few weeks into everything 23 00:01:23.700 --> 00:01:26.700 kind of going on around us and it's been interesting. We've got customers that 24 00:01:26.780 --> 00:01:32.099 have been canceling events and and some people pushing off the launch of their podcast. 25 00:01:32.180 --> 00:01:36.849 Other people go doubling down on digital channels like their podcast because of everything 26 00:01:36.890 --> 00:01:40.329 that's going on. It's just really tough to say what's what's going to happen 27 00:01:40.370 --> 00:01:42.090 from day to day. So we're just trying to roll with it and show 28 00:01:42.170 --> 00:01:46.489 empathy and grace to our customers and and our team members. Were all kind 29 00:01:46.489 --> 00:01:49.879 of coping with this differently, but I'm no worse for wear and having a 30 00:01:49.920 --> 00:01:53.519 pretty good day and excited to do a new behind the curtains episode with you 31 00:01:53.719 --> 00:01:57.120 and kind of share more voices with listeners to be to be grows. So 32 00:01:57.239 --> 00:02:00.670 appreciate you t and me up today. Yeah, I'm excited to be here 33 00:02:00.950 --> 00:02:05.629 and I you know, I totally agree with you that we don't really know 34 00:02:06.230 --> 00:02:08.389 what's going to be going on whenever this episode goes alive, of course, 35 00:02:08.509 --> 00:02:12.750 but I think that's what's so great about digital right now is, you know, 36 00:02:12.949 --> 00:02:15.300 even with things happening in the world and, you know, people having 37 00:02:15.340 --> 00:02:20.259 to cancel events to this virus, I think that a lot of people are 38 00:02:20.379 --> 00:02:24.460 putting more emphasis into their digital assets and I think it's really great. Just 39 00:02:24.539 --> 00:02:28.419 what even when we're talking about today, I know you've been sharing a lot 40 00:02:28.740 --> 00:02:32.849 with our team lately about video production and what a huge role that video can 41 00:02:32.930 --> 00:02:37.610 play when you're strategizing for the podcast that you're producing. You know, a 42 00:02:37.689 --> 00:02:40.849 lot of people hear the word podcast and instantly they think about just the audio. 43 00:02:40.969 --> 00:02:45.520 They don't think about video firsthand. So why would you say that video 44 00:02:45.879 --> 00:02:49.639 is so important in a podcast strategy? Yeah, it's really interesting and and 45 00:02:50.159 --> 00:02:53.159 for folks that and maybe followed along with my content or this show of probably 46 00:02:53.479 --> 00:02:58.400 you know heard me say like don't just do video for videos sake, because 47 00:02:58.669 --> 00:03:01.270 you know, so some people are like me and they associate podcast. Okay, 48 00:03:01.430 --> 00:03:05.750 it's an audio only show and for the vast majority of the shows that 49 00:03:05.909 --> 00:03:09.830 we produce and BB growth, they are audio only or at least audio first, 50 00:03:10.189 --> 00:03:13.900 and we have always said, like, you don't want to do just 51 00:03:14.099 --> 00:03:15.939 video for video sake. Can we're going to kind of break down a little 52 00:03:15.939 --> 00:03:21.460 bit further in the conversation what what that means and what you should do about 53 00:03:21.460 --> 00:03:23.460 it. But I do think that one of the things we've thought a lot 54 00:03:23.500 --> 00:03:28.810 about is, you know, podcasts do have kind of a discoverability challenge. 55 00:03:28.849 --> 00:03:31.689 There's some very interesting things happening there. For instance, you can now get 56 00:03:31.849 --> 00:03:37.610 the Google podcasts APP on IOS. It's no longer just an android option. 57 00:03:37.770 --> 00:03:39.610 So I think that's going to be very disruptive and it's going to be that's 58 00:03:39.610 --> 00:03:46.280 an encouraging thing for podcasters out there answering that discoverability thing. But what we've 59 00:03:46.319 --> 00:03:51.759 seen is that, you know, social media is obviously depending on your sector, 60 00:03:52.120 --> 00:03:53.879 it might be Linkedin, might be twitter, might be instagram. You 61 00:03:54.039 --> 00:04:00.310 probably have your primary social media channel to engage with folks for brand awareness and 62 00:04:00.509 --> 00:04:03.270 and some legion, and then you have the podcast over here, and audio 63 00:04:03.469 --> 00:04:08.990 only doesn't always translate well to social and where we see video. Kind of 64 00:04:09.069 --> 00:04:14.539 bridge that gap between your engagement on social and driving people to podcast where they 65 00:04:14.539 --> 00:04:17.740 might not necessarily be when they're scrolling their social media feeds, ready for just 66 00:04:17.899 --> 00:04:21.939 audio only, which is kind of why I've never been a huge fan of 67 00:04:23.060 --> 00:04:26.610 putting a lot of emphasis on doing audiograms for your show. So we're going 68 00:04:26.610 --> 00:04:30.449 to talk about some alternatives to that, but it really kind of centers around 69 00:04:30.810 --> 00:04:34.769 bridging that gap often times between social and your audio only podcast, where people 70 00:04:34.810 --> 00:04:40.600 do hang around longer, listen longer, stay subscribed, listen to most of 71 00:04:40.680 --> 00:04:45.519 the episodes that you put out more so than on other channels, but there's 72 00:04:45.560 --> 00:04:49.199 kind of a gap that you need to bridge between social and the audio content. 73 00:04:49.360 --> 00:04:53.310 Sometimes in video can play a big role in them. Yeah, I 74 00:04:53.389 --> 00:04:57.629 think that's great. I love what you said about discoverability being such a huge 75 00:04:57.629 --> 00:05:00.990 asset, especially in our, you know, our digital age on social media. 76 00:05:00.029 --> 00:05:02.949 I think it's so important. I know one of the things that you 77 00:05:03.029 --> 00:05:10.139 mentioned before was how people can often get video wrong when they're utilizing it alongside 78 00:05:10.139 --> 00:05:14.579 their podcast. What would you say is the main area people struggle with video 79 00:05:14.699 --> 00:05:17.300 and why would you say that is that's a really good question. Lesslie and 80 00:05:17.379 --> 00:05:20.259 we're going to be talking about some ways that we've seen some good results with 81 00:05:20.339 --> 00:05:24.649 video, but I think it's worth talking about it. Just a conversation I've 82 00:05:24.689 --> 00:05:28.449 had with so many customers and so many marketers who are thinking about their podcast 83 00:05:28.449 --> 00:05:31.250 strategy and they kind of have these visions of what if we do video, 84 00:05:31.290 --> 00:05:34.879 it's got to be amazing. And I've seen these shows that kick off and 85 00:05:35.319 --> 00:05:40.720 and they have these full video studios or their shot on a stage and it 86 00:05:40.839 --> 00:05:46.399 looks like a Netflix documentary. And the problem there, especially for BB podcasting, 87 00:05:46.959 --> 00:05:49.670 is that it's very hard to sustain that. I've seen shows with very, 88 00:05:49.709 --> 00:05:55.750 very high video production value and good audio production value, but they're not 89 00:05:55.910 --> 00:05:59.110 able to stay consistent. And I think part of the reason we've been able 90 00:05:59.149 --> 00:06:01.430 to grow and sustain an audience here on be tob growth is that we've just 91 00:06:01.550 --> 00:06:06.899 been unwaveringly consistent. A lot of that is Kudos to James and the team 92 00:06:06.980 --> 00:06:10.899 in the early days, long before me, but you know, we're almost 93 00:06:10.899 --> 00:06:14.899 a one thousand hundred episodes on the podcast. We produce a daily show. 94 00:06:15.019 --> 00:06:18.769 Sometimes that's five or seven days a week, and you just can't increase your 95 00:06:18.889 --> 00:06:25.290 frequency and your consistency when you're trying to go for just super high production value. 96 00:06:25.329 --> 00:06:29.209 I've seen be tob brands that I that I know that I think very 97 00:06:29.290 --> 00:06:31.850 highly of, and they've tried to go out of the gates with this very 98 00:06:32.000 --> 00:06:38.480 high video production value along with their podcast, and it's just not sustainable because 99 00:06:38.680 --> 00:06:41.560 it takes a lot of time, takes a lot of effort, it also 100 00:06:41.839 --> 00:06:45.360 takes takes a lot of investment and if you're not seeing return on that, 101 00:06:45.519 --> 00:06:48.790 because you know, your video or your podcast, whatever the show is, 102 00:06:48.870 --> 00:06:53.509 is very top of funnel. It's for brand awareness. It's not something that 103 00:06:53.670 --> 00:06:56.870 like you launch a show and boom, you know, thirty days later you've 104 00:06:56.870 --> 00:07:00.750 got, you know, fifty leads and three closed deals and and all those 105 00:07:00.790 --> 00:07:02.300 sorts of things. It is top of funnel. So you've got to think 106 00:07:02.300 --> 00:07:09.379 about how do we balance quality that is good with consistency and sustainability. So 107 00:07:09.420 --> 00:07:12.899 that's where I see people go go wrong. Is I'm as creative as the 108 00:07:12.980 --> 00:07:15.529 next person. We have some amazing creative people just like yourself here on the 109 00:07:15.529 --> 00:07:19.410 sweet fish team that loves good quality. But you've got to you've got to 110 00:07:19.490 --> 00:07:24.250 balance that. How much can we do with the esthetic and how can we 111 00:07:24.370 --> 00:07:29.129 stay consistent and just deliver good content no matter what form edits in? Yeah, 112 00:07:29.689 --> 00:07:31.600 I completely agree. I think the consistency is key and I think that's 113 00:07:31.639 --> 00:07:38.560 really important. You mentioned earlier some alternatives to audiograms. You know, sometimes 114 00:07:38.639 --> 00:07:42.399 people are scrolling through social media, they might not want to stop and listen 115 00:07:42.439 --> 00:07:46.269 to a full audiogram, but they might want to stop and watch maybe a 116 00:07:46.350 --> 00:07:49.910 video. So we talked a little bit about long form versus short form video 117 00:07:50.069 --> 00:07:56.230 production, and let's talk about long form first and what the benefits are there. 118 00:07:56.870 --> 00:07:59.220 Yeah, so, as I was talking about before, a lot of 119 00:07:59.300 --> 00:08:01.699 people think about this, they think about the full interview, you know, 120 00:08:01.740 --> 00:08:05.939 multiple camera angles, custom intro all this sort of stuff, and it takes 121 00:08:05.939 --> 00:08:11.459 a lot to build and sustain that. And so what we recommend is even 122 00:08:11.500 --> 00:08:15.490 for a lot of our customers that aren't recording their podcasts in studio, there 123 00:08:15.529 --> 00:08:20.329 recording via zoom or another video conferencing software. Record that video. Go ahead 124 00:08:20.329 --> 00:08:26.009 and record it along with the audio and you can use that full length interview 125 00:08:26.490 --> 00:08:28.800 for Youtube. And there are some ways you know, I've heard from some 126 00:08:28.959 --> 00:08:31.960 of the guys on Noa Cagans team that there are some ways to kind of 127 00:08:33.240 --> 00:08:35.600 hack the system to grow your Youtube Channel, for instance, you know, 128 00:08:35.759 --> 00:08:41.429 looking at videos that do have a lot of views and are similar in content 129 00:08:41.549 --> 00:08:45.190 and looking at those tags and then tagging your video in a similar way. 130 00:08:45.269 --> 00:08:48.269 What I would recommend, though, is create a you know custom intro an 131 00:08:48.350 --> 00:08:52.230 outro that you can reuse, kind of like we do with with podcast right. 132 00:08:52.350 --> 00:08:56.419 We during the launch phase of a new show, we develop the intro 133 00:08:56.580 --> 00:09:00.379 and outro script and you might change those up occasionally so that they don't get 134 00:09:00.460 --> 00:09:03.139 stale. But don't think that you have to have this amazing custom you know 135 00:09:03.299 --> 00:09:07.259 intro an outro for every single video and it has to be like tonight show 136 00:09:07.299 --> 00:09:11.970 quality, just something there and then just have pretty much the raw video they're 137 00:09:13.129 --> 00:09:16.850 they're in the middle to give people a full linked video option if they are 138 00:09:16.970 --> 00:09:20.210 more of a video watcher than an audio listener, but you're not dumping a 139 00:09:20.370 --> 00:09:24.320 ton of production time and cost into it. So that you do have that 140 00:09:24.440 --> 00:09:28.840 option for folks and then you can link to your youtube channel in the show 141 00:09:28.919 --> 00:09:31.600 notes of your podcast. The more important thing, I think is to make 142 00:09:31.639 --> 00:09:35.080 sure that you have some sort of thumbnail, you know, because Youtube will 143 00:09:35.120 --> 00:09:39.149 just autogenerate, you know, that part of the thumbnail and you can't see 144 00:09:39.149 --> 00:09:41.070 me on video right now, but it might be kind of that awkward face 145 00:09:41.110 --> 00:09:46.350 where you're in between saying something right, that gets served up as that thumbnail, 146 00:09:46.389 --> 00:09:48.789 unless you submit a thumbnail with the episode number, and that can be 147 00:09:48.990 --> 00:09:52.980 just as easy as creating an episode graphic for like we do for most of 148 00:09:54.019 --> 00:09:58.340 our customers for their podcast, for their blog. Just make that thumbnail creation 149 00:09:58.539 --> 00:10:01.059 part of your workflow. And so those are some of the things where you 150 00:10:01.059 --> 00:10:05.019 can stay consistent. You can have a video option and you can always grow 151 00:10:05.019 --> 00:10:07.289 it from there, you know, if you want to, then, you 152 00:10:07.370 --> 00:10:09.970 know, set up a camera next to you know, off off angle from 153 00:10:09.970 --> 00:10:13.330 your Webcam so that you can do some things like a studio, even though 154 00:10:13.330 --> 00:10:18.289 you're recording remotely, which pretty much everyone is doing these days and we highly 155 00:10:18.330 --> 00:10:20.679 recommend even, you know, outside of a health pandemic keeping us all at 156 00:10:20.720 --> 00:10:26.519 home. Most of the podcasts we produce do really well by scaling their interviews 157 00:10:26.559 --> 00:10:30.000 and doing the remotely. So there's things you can do with the long form 158 00:10:30.039 --> 00:10:33.519 video to make it sustainable and then just kind of increase the quality and iterate 159 00:10:33.679 --> 00:10:37.590 over time. So that's kind of how I see long form. I think 160 00:10:37.629 --> 00:10:41.230 there's really fun things you can do with short form video as well, but 161 00:10:41.470 --> 00:10:45.750 those are my thoughts on kind of option one long form video for your show 162 00:10:45.870 --> 00:10:48.789 or for your podcast. Yeah, I love the idea of a long form 163 00:10:48.830 --> 00:10:52.539 video and those are my favorite kinds to watch a lot of the Times. 164 00:10:52.820 --> 00:10:54.059 But what would you say? You know, we you mentioned short form, 165 00:10:54.139 --> 00:10:56.580 and what would you say are the benefits of short form and how would you 166 00:10:56.820 --> 00:11:01.059 utilize that? Yeah, so, as we're talking about before, oftentimes when 167 00:11:01.100 --> 00:11:05.970 you're scrolling, kind of the difference between audio consumption often times and text and 168 00:11:07.049 --> 00:11:13.370 video is on social when people are scrolling they're pretty active in their content consumption 169 00:11:13.450 --> 00:11:18.360 versus. Part of the reason that that people tune into podcasts longer and listen 170 00:11:18.519 --> 00:11:24.000 to more episodes and listen to a greater percentage of each episode that they start 171 00:11:24.480 --> 00:11:28.000 is because they're often in passive consumption mode. Right they might be mowing the 172 00:11:28.039 --> 00:11:31.990 yard or shoveling the the driveway. If you're out here in Colorado like me, 173 00:11:33.470 --> 00:11:35.950 or you know you're walking the dog or driving. I know we're doing 174 00:11:37.029 --> 00:11:39.909 less of that. Maybe you're doing the dishes right something like that right now. 175 00:11:41.389 --> 00:11:45.429 And so when people are scrolling on social, if you try and just 176 00:11:45.629 --> 00:11:48.500 meet them with audio only, it's kind of this disconnect and that's where I 177 00:11:48.580 --> 00:11:52.059 see a lot of people. They hit play on that audiogram and they're like, 178 00:11:52.100 --> 00:11:54.779 Oh, I thought this was a video and they and they keep scrolling. 179 00:11:54.820 --> 00:11:58.340 I know I've done that. I'm not to say that those can't be 180 00:11:58.539 --> 00:12:01.049 somewhat effective. I do. We've just found that there there's a better way. 181 00:12:01.210 --> 00:12:05.929 So if people are scrolling social and you want to have them find your 182 00:12:07.090 --> 00:12:11.490 podcast, meet them where they are with something that meets their active consumption needs. 183 00:12:11.570 --> 00:12:16.080 So here I wouldn't recommend taking that long form, full length, twenty 184 00:12:16.159 --> 00:12:20.000 five minute interview and just posting it to linked in. But what you can 185 00:12:20.120 --> 00:12:24.919 do is identify a thirty to ninety two clip out of that interview and that's 186 00:12:26.039 --> 00:12:31.110 very punchy, that says something intriguing and at the end of that video have 187 00:12:31.309 --> 00:12:33.789 the call to action be to subscribe to the podcast. You're almost using it 188 00:12:33.909 --> 00:12:39.029 as a way to advertise the podcast plus to give some sort of little nugget 189 00:12:39.070 --> 00:12:41.990 of content that people can get some value out of as opposed to just hey, 190 00:12:43.070 --> 00:12:46.460 check out our podcast, please subscribe, please check out episode twenty five. 191 00:12:46.500 --> 00:12:50.460 Right, take a nugget and deliver it to people when they're in that 192 00:12:50.620 --> 00:12:54.419 sort of content consumption mode. Now, some of the things that we recommend 193 00:12:54.500 --> 00:12:58.460 here is whether you're recording it remotely with a Webcam, be a zoom, 194 00:12:58.690 --> 00:13:03.129 or you have a videographer on site. Obviously people are leaning more these days 195 00:13:03.330 --> 00:13:07.769 into option number one. The same sort of things work whether it's on site 196 00:13:07.769 --> 00:13:11.850 video or remotely recorded. Put a big branded frame around it so that your 197 00:13:11.960 --> 00:13:15.960 color scheme in the branding of your show is in front of people and more 198 00:13:16.080 --> 00:13:20.360 recognizable. Put a headline up top that's intriguing so that they know what the 199 00:13:20.399 --> 00:13:24.720 videos about, just like they would know what the headline of Your podcast is. 200 00:13:24.840 --> 00:13:26.789 That makes them want to click play when they're in their podcast player. 201 00:13:28.070 --> 00:13:31.710 Captions are huge. There's some ways to autogenerate those, but if you do 202 00:13:31.950 --> 00:13:35.509 them custom in your own format with a big progress bar and graphics that pop 203 00:13:35.590 --> 00:13:39.950 up, like if someone saying, like I didn't interview for the BB sales 204 00:13:39.950 --> 00:13:43.620 show where REX Everson was talking about sales reps taking their head set off and 205 00:13:43.740 --> 00:13:46.580 slamming it on the floor, and so at that point in the video we 206 00:13:46.740 --> 00:13:48.299 popped up a little image of the hulk. Right. Who Doesn't love a 207 00:13:48.379 --> 00:13:52.899 little avengers in their day? Am I rightlesslie right, those sorts of things 208 00:13:54.059 --> 00:13:56.370 you can do, whether it's remote or on site video, to optimize it 209 00:13:56.450 --> 00:14:01.809 for social and have that call to action be for them to subscribe, and 210 00:14:01.889 --> 00:14:07.090 we've seen some great results with that, versus audiograms or just posting your episode 211 00:14:07.169 --> 00:14:11.240 graphic to social. Again, to meet people where they are with the sort 212 00:14:11.279 --> 00:14:15.360 of content that they're looking for, optimized for that channel, whether it's instagram 213 00:14:15.440 --> 00:14:18.159 or Linkedin or whatever, and be able to push them to a podcast that 214 00:14:18.240 --> 00:14:22.200 they might not know about and want to consume when they're in that mode of 215 00:14:22.399 --> 00:14:26.549 Hey, I want to listen to a full thirty minute interview. Yeah, 216 00:14:26.669 --> 00:14:28.990 you know, Logan. I think what's so great about this is that really 217 00:14:30.029 --> 00:14:33.950 anyone with a Webcam can do these kinds of videos. You don't need, 218 00:14:33.429 --> 00:14:37.580 you know, this huge tonight show production. You can just meet the active 219 00:14:37.779 --> 00:14:41.259 consumption needs of your audience where they are, and I love that idea. 220 00:14:41.659 --> 00:14:46.179 So, you know, we've seen a ton of really great traction with video, 221 00:14:46.460 --> 00:14:48.580 not only in our organization here at sweetfish, but with a lot of 222 00:14:48.620 --> 00:14:52.889 our clients as well. And do you mind just sharing just a couple of 223 00:14:52.049 --> 00:14:56.610 results that we've seen firsthand from video alone? Yeah, absolutely. You know, 224 00:14:56.690 --> 00:15:01.450 we talked about Youtube, we talked about social the other thing where you 225 00:15:01.570 --> 00:15:05.450 can use these video assets is on your blog. You Know Ethan Butte, 226 00:15:05.490 --> 00:15:09.480 who is the cohost of the CX series here on BB growth. We produce 227 00:15:09.559 --> 00:15:13.320 a podcast for him and his team called the customer experience podcast, and every 228 00:15:13.399 --> 00:15:18.480 episode has a an accompanying blog post and within that blog post there are short 229 00:15:18.759 --> 00:15:22.710 one to two minute snippet videos there as well. And what you're leaning on 230 00:15:22.870 --> 00:15:28.389 there is when people find that blog post and they're scrolling and they click play 231 00:15:28.750 --> 00:15:31.789 and they let that video play, even if they don't play the full minute 232 00:15:31.870 --> 00:15:35.549 behalf, but they listen to thirty seconds, that's increasing their time on page 233 00:15:35.779 --> 00:15:39.740 and therefore is is boosting the Seo of that blog post that's associated with your 234 00:15:39.779 --> 00:15:43.379 podcast. So it's driving more web traffic, is driving more visibility to your 235 00:15:43.419 --> 00:15:48.659 website and it's also driving more visibility to your podcast because within that blog post, 236 00:15:50.129 --> 00:15:52.889 in addition to the snippet videos, and just great written content. You 237 00:15:54.009 --> 00:15:58.690 should have calls to action throughout, maybe a an email capture options so that 238 00:15:58.809 --> 00:16:02.889 they can get an email round up every week or every month about your podcast. 239 00:16:02.929 --> 00:16:06.799 So it can be some some lead generations, some lead capture as well 240 00:16:06.879 --> 00:16:11.000 as well as benefiting your SEO efforts. The other thing we've seen is just 241 00:16:11.159 --> 00:16:15.759 visibility of those videos on social you know, we're always big proponents of pushing 242 00:16:15.799 --> 00:16:21.309 out written and video content on Linkedin through personal profiles the host of your podcast. 243 00:16:21.710 --> 00:16:25.029 We've diverted from that a little bit with some of our collective shows, 244 00:16:25.070 --> 00:16:29.629 the to be sales show and crafting culture, we have been pushing those out 245 00:16:29.750 --> 00:16:33.860 through what are essentially company pages, but their show pages for the podcast, 246 00:16:33.259 --> 00:16:37.940 and because of the way those videos are optimized with the branded frame, the 247 00:16:37.019 --> 00:16:41.980 progress bar the captions, you know we're seeing thousands of views on those videos 248 00:16:41.019 --> 00:16:45.259 even though they're not going out through a personal profile, which would probably even 249 00:16:45.299 --> 00:16:48.490 be able to get more reach on it. So you know, those are 250 00:16:48.529 --> 00:16:52.490 all sorts of different impacts that we're seeing between customers and different sweet phish podcast 251 00:16:52.610 --> 00:16:56.730 to give people an idea of how they can use these videos and what sort 252 00:16:56.769 --> 00:17:00.330 of results that we're seeing. So I just want to encourage people. You 253 00:17:00.370 --> 00:17:03.399 don't have to have a huge studio, you don't have to have a lit 254 00:17:03.559 --> 00:17:07.559 stage or anything like that to use video effectively with your podcast if you use 255 00:17:07.599 --> 00:17:11.759 kind of some of these strategies that we've been playing around with. And for 256 00:17:11.920 --> 00:17:14.400 the longest time when people said, Hey, do you do video with the 257 00:17:14.440 --> 00:17:18.589 podcast, you produce like no, we're just audio only. We want to 258 00:17:18.630 --> 00:17:22.829 focus there, but we've been experimenting little by little with different types of video 259 00:17:22.269 --> 00:17:26.829 and different ways to incorporate that with the podcast strategy, and so hopefully people 260 00:17:26.869 --> 00:17:30.460 can learn from some of those lessons that we've been taking on the nose. 261 00:17:30.539 --> 00:17:34.539 And Big Kudos to Jeremy Wellman, our senior videographer here at sweet fish, 262 00:17:34.700 --> 00:17:40.220 who's been leading the charge not only creating great videos but building out our video 263 00:17:40.299 --> 00:17:44.369 department, building out a lot of processes to be able to do it consistently, 264 00:17:44.450 --> 00:17:47.329 because that is the next thing. For like those short form videos, 265 00:17:47.329 --> 00:17:49.809 you need to have a process. Who's going to identify the snippet, who's 266 00:17:49.809 --> 00:17:53.690 going to do the graphic design, do the captions, and then who's going 267 00:17:53.690 --> 00:17:57.049 to do you the video post production? So you want to kind of create 268 00:17:57.170 --> 00:18:00.960 process around that and delegate the different aspects of it as much as you can. 269 00:18:02.000 --> 00:18:04.119 Absolutely, and you know, I love this insight, Logan. I 270 00:18:04.240 --> 00:18:07.920 think that video is booming right now and it's, you know, especially in 271 00:18:08.039 --> 00:18:11.079 this digital age with what's going on in the world. I think the video 272 00:18:11.160 --> 00:18:15.670 is an awesome asset to have. I love this insight that you've provided. 273 00:18:15.950 --> 00:18:18.470 Thank you so much for talking to you about this today. I know this 274 00:18:18.589 --> 00:18:22.430 information is going to resonate really well with a lot of people and if anybody 275 00:18:22.470 --> 00:18:26.220 isn't connected with you, how can they reach you? Absolutely just look me 276 00:18:26.220 --> 00:18:30.779 up on Linkedin. Logan Lyles. Last name is L Y L EES. 277 00:18:30.220 --> 00:18:33.779 Always open to connect with folks. Let me know that you're listen to the 278 00:18:33.859 --> 00:18:37.859 PODCAST. That always just warms my heart. You can also send me an 279 00:18:37.900 --> 00:18:41.650 email. Logan at Sweet Fish Mediacom always happy to talk marketing or podcasting in 280 00:18:41.809 --> 00:18:45.609 general. Hit me up there and more than happy to connect to really appreciate 281 00:18:45.650 --> 00:18:53.009 everybody listening. Awesome. Thanks, Logan. I hate it when podcasts incessantly 282 00:18:53.049 --> 00:18:56.359 ask their listeners for reviews, but I get why they do it, because 283 00:18:56.400 --> 00:19:00.640 reviews are enormously helpful when you're trying to grow a podcast audience. So here's 284 00:19:00.640 --> 00:19:03.279 what we decided to do. If you leave a review for me to be 285 00:19:03.359 --> 00:19:07.759 growth in apple podcasts and email me a screenshot of the review to James at 286 00:19:07.799 --> 00:19:11.430 Sweet Fish Mediacom, I'll send you a signed copy of my new book, 287 00:19:11.470 --> 00:19:15.109 content based networking, how to instantly connect with anyone you want to know. 288 00:19:15.589 --> 00:19:18.470 We get a review, you get a free book. We both win.
