Transcript
WEBVTT
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Want to expand the reach of your
content, start a podcast, feature industry
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experts on your show and leverage the
influence in reach of your guests to grow
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your brand. Learn more at sweetphish
MEDIACOM. You're listening to be tob growth,
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a daily podcast for B TOB leaders. We've interviewed names you've probably heard
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before, like Gary Vander truck and
Simon Senek, but you've probably never heard
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from the majority of our guests.
That's because the bulk of our interviews aren't
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with professional speakers and authors. Most
of our guests are in the trenches leading
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sales and marketing teams. They're implementing
strategy, they're experimenting with tactics, they're
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building the fastest growing BTB companies in
the world. My name is James Carberry.
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I'm the founder of sweet fish media, a podcast agency for BB brands,
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and I'm also one of the cohosts
of this show. When we're not
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interviewing sales and marketing leaders, you'll
hear stories from behind the scenes of our
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own business. Will share the ups
and downs of our journey as we attempt
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to take over the world. Just
getting well, maybe let's get into the
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show. Welcome back to be tob
growth. I'm your hostband to day's episode,
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Logan Lyles with sweet fish media.
Today is going to be another episode
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in our behind the curtain series.
So sometimes these episodes are just james or
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just myself talking about things that we're
learning as is we're growing our business here
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at sweet fish. Sometimes we get
together and talk about some of the lessons
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were learning as well. Today it's
just me. I don't have James with
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me, so sorry for everybody that
loves hearing James's Voice on this podcast as
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much as I do. But what
we're going to be talking about today,
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or what I'm going to be talking
about today, I guess, is the
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frequency of Linkedin content and a test
that I did over a two week period
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to really up the frequency of my
linkedin content and see what sort of results
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I would get. I'm regularly on
Linkedin and so I'm hearing people, you
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know, talking about how they're using
linkedin. I see people using it in
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different ways, posting it different frequencies, using video or text only, post
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all sorts of different things at the
same time. I was really kind of
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stopped in my tracks by something I
heard Gary v say on his podcast,
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which I think was repurposed from a
keynote, which obviously he does a lot,
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but he was saying that the massive
opportunity that you have on Linkedin for
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the reach of your organic content is
huge. Now, in his last book,
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crushing it, that only came out
a few years ago, he didn't
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even mention Linkedin. And today,
two of the big things that he's saying
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every day when I listened and consume
his content, is you should start a
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podcast, which obviously we love.
But the other thing that he's talking about
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is you should be producing content for
linkedin because right now and for the next
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year, year and a half,
based on what he said, Linkedin is
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feeling like facebook ten year years ago, where there was still opportunity for organic
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reach before that really shrunk to almost
nothing and now it's all paid traffic.
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If you want to try and reach
people on facebook. That's not the case
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yet on Linkedin. As we know, with social media algorithms and the way
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the market works, that's not going
to be this way forever. So I
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wanted to share some of my own
testing, what I did and what you
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can do to create more content for
Linkedin, because I agree with Gary wholeheartedly.
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There is a huge opportunity here.
So I started posting daily, whereas
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I had typically over the last six
months or so posted once a week,
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if that. So in two weeks
I saw seventy two thousand views of my
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linkedin content. Now I have been
fairly consistent, you know, over the
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last twelve months and just posting regularly. I grew my network from a thousand
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followers to five thousand followers and my
amount of views went up. When I
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really hit the gas pedal these last
two weeks, when I went all in
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to go daily, I saw my
views propost didn't drop. So I didn't
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see this audience fatigue or this dropoff
in engagement. When I went heavier and
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hit the gas pedal and really started
posting more regularly, more frequently and going
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daily on Linkedin, I saw twenty
three percent, so almost a quarter more
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engagement and more reach of my views
proposed. My views propost were up twenty
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three percent and again I saw seventy
twozero views of that content in two weeks,
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which for some people might be slim
pickins for others maybe you would love
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to reach that. I'm in about
five thousand followers, so I'm kind of
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probably in between. I'm probably maybe
have a larger network than some of you
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listening to this and a much smaller
network to those of you who have influencer
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status or have a larger following than
what I have. So you know,
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I'm probably somewhere in the middle.
So hopefully this share something that's valuable,
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whether you're kind of at a similar
stage to me and your linkedin network growth,
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or if you're behind or a head
or whatever the case might be.
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So in order to do this,
so I'm sharing this with you on hey,
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here's what I saw and posting daily. But you might be thinking,
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look at, how the heck am
I going to start posting daily? You
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know, I've got a good friend
in Dale dupris, and he opens up
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his laptop at, I think six, maybe thirty, every morning. I'm
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two hours behind him and I see
this stuff very early in the morning,
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but he oftentimes opens up his laptop
rights right on the go, on the
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fly, and post to linked in. I'm not quite that way to where
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I've got something that that just hits
me and I can create that great content
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at the same time every morning.
So what I do is keep a backlog
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so similar to the way that we
manage our podcasts and help our customers and
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for our own shows, create a
backlog of content so that you're always just
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working on that backlog and not just
what's going to go live the next day
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or what you're going to post the
next day on Linkedin. Keep a queue
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full. Use Trelo or something like
that to keep a repository of all your
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ideas and all your content that is
ready to go. So how then,
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do you fill that to? So
some of the things that I do is
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keep either a voice recording app or
Google docs or just your notes APP on
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your phone. Keep it handy,
keep it on your home screen of your
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phone so that if you are on
a walk in between meetings, in a
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meeting, whatever the case might be. Hey, I'm getting this question a
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lot, or hey, this is
a quick little story that people might find
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valuable. Start that content, just
get the thoughts out into that note APP
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or into a voice recording and then
come back to it later. Or develop
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a system where you kick that to
your writing team or to a freelance writer
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on upwork or to an outsource team, whatever the case may be. But
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if you can reduce that friction from
the time where you're experiencing something, getting
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a question, thinking about something that
would make for great content, getting that
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into the engine and then getting that
into your queue. Those are the secrets,
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in my opinion, to remaining consistent
on Linkedin and growing your network there
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and taking advantage of this opportunity while
it's still available. You know, I
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see folks like Dale duprix and Dave
Gearhart, a drift and others that are
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just consistent and they're daily and they're
always at the top of my feed because
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they are regular and consistent there.
So there is an opportunity for you,
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whether you have fiftyzero followers or you
have five hundred followers today on Linkedin,
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to really take advantage of this opportunity. So hopefully this was helpful in seeing
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some of the testing and the results
that I saw and how you could try
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and do the same to up your
frequency on Linkedin while there's this opportunity.
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Speaking of Linkedin, I would love
to connect with anybody. Just look me
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up there, Logan Lyles, or
hit me up with a follow on instagram.
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Not Quite as active there as I've
been talking about here. Linkedin is
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definitely my focus because of the things
that I'm talking about, but on Instagram
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I'm at. I am Logan Lyles
as always. Thank you so much for
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listening. If you are a regular
listener of BB growth, odds are you
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might enjoy sales success stories with Scott
Ingram as well well. This year,
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thanks to a partnership with outreach and
sales hacker, our friend Scott Ingram is
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making the live stream of his sales
success summit available for free. The event
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is on October fourteen and fifteen,
featuring thirteen presentations and five panels, all
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presented by top performing be tob sales
professionals. You can check it out and
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register at top one DOT FM live. That's top the number one DOT FM
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