#BehindTheCurtain 6: How to Increase Views Per LinkedIn Post by 23% w/ Logan Lyles

WEBVTT 1 00:00:00.120 --> 00:00:04.519 Want to expand the reach of your content, start a podcast, feature industry 2 00:00:04.639 --> 00:00:08.910 experts on your show and leverage the influence in reach of your guests to grow 3 00:00:08.990 --> 00:00:18.670 your brand. Learn more at sweetphish MEDIACOM. You're listening to be tob growth, 4 00:00:19.109 --> 00:00:23.500 a daily podcast for B TOB leaders. We've interviewed names you've probably heard 5 00:00:23.500 --> 00:00:27.379 before, like Gary Vander truck and Simon Senek, but you've probably never heard 6 00:00:27.460 --> 00:00:31.699 from the majority of our guests. That's because the bulk of our interviews aren't 7 00:00:31.739 --> 00:00:36.289 with professional speakers and authors. Most of our guests are in the trenches leading 8 00:00:36.329 --> 00:00:41.170 sales and marketing teams. They're implementing strategy, they're experimenting with tactics, they're 9 00:00:41.210 --> 00:00:45.729 building the fastest growing BTB companies in the world. My name is James Carberry. 10 00:00:45.810 --> 00:00:49.329 I'm the founder of sweet fish media, a podcast agency for BB brands, 11 00:00:49.490 --> 00:00:52.600 and I'm also one of the cohosts of this show. When we're not 12 00:00:52.719 --> 00:00:56.600 interviewing sales and marketing leaders, you'll hear stories from behind the scenes of our 13 00:00:56.600 --> 00:01:00.560 own business. Will share the ups and downs of our journey as we attempt 14 00:01:00.600 --> 00:01:04.549 to take over the world. Just getting well, maybe let's get into the 15 00:01:04.629 --> 00:01:14.189 show. Welcome back to be tob growth. I'm your hostband to day's episode, 16 00:01:14.269 --> 00:01:17.790 Logan Lyles with sweet fish media. Today is going to be another episode 17 00:01:17.829 --> 00:01:22.500 in our behind the curtain series. So sometimes these episodes are just james or 18 00:01:22.659 --> 00:01:26.900 just myself talking about things that we're learning as is we're growing our business here 19 00:01:26.939 --> 00:01:30.140 at sweet fish. Sometimes we get together and talk about some of the lessons 20 00:01:30.180 --> 00:01:33.049 were learning as well. Today it's just me. I don't have James with 21 00:01:33.209 --> 00:01:36.969 me, so sorry for everybody that loves hearing James's Voice on this podcast as 22 00:01:36.969 --> 00:01:38.450 much as I do. But what we're going to be talking about today, 23 00:01:38.450 --> 00:01:42.209 or what I'm going to be talking about today, I guess, is the 24 00:01:42.409 --> 00:01:47.519 frequency of Linkedin content and a test that I did over a two week period 25 00:01:47.599 --> 00:01:51.920 to really up the frequency of my linkedin content and see what sort of results 26 00:01:52.239 --> 00:01:56.760 I would get. I'm regularly on Linkedin and so I'm hearing people, you 27 00:01:56.840 --> 00:02:00.120 know, talking about how they're using linkedin. I see people using it in 28 00:02:00.159 --> 00:02:02.790 different ways, posting it different frequencies, using video or text only, post 29 00:02:02.989 --> 00:02:07.790 all sorts of different things at the same time. I was really kind of 30 00:02:07.110 --> 00:02:10.629 stopped in my tracks by something I heard Gary v say on his podcast, 31 00:02:10.669 --> 00:02:15.229 which I think was repurposed from a keynote, which obviously he does a lot, 32 00:02:15.550 --> 00:02:20.539 but he was saying that the massive opportunity that you have on Linkedin for 33 00:02:20.740 --> 00:02:24.300 the reach of your organic content is huge. Now, in his last book, 34 00:02:24.340 --> 00:02:27.979 crushing it, that only came out a few years ago, he didn't 35 00:02:27.979 --> 00:02:31.250 even mention Linkedin. And today, two of the big things that he's saying 36 00:02:31.530 --> 00:02:36.610 every day when I listened and consume his content, is you should start a 37 00:02:36.689 --> 00:02:39.050 podcast, which obviously we love. But the other thing that he's talking about 38 00:02:39.129 --> 00:02:44.919 is you should be producing content for linkedin because right now and for the next 39 00:02:44.960 --> 00:02:47.479 year, year and a half, based on what he said, Linkedin is 40 00:02:47.560 --> 00:02:53.280 feeling like facebook ten year years ago, where there was still opportunity for organic 41 00:02:53.400 --> 00:02:58.870 reach before that really shrunk to almost nothing and now it's all paid traffic. 42 00:02:59.189 --> 00:03:02.110 If you want to try and reach people on facebook. That's not the case 43 00:03:02.189 --> 00:03:07.270 yet on Linkedin. As we know, with social media algorithms and the way 44 00:03:07.349 --> 00:03:10.110 the market works, that's not going to be this way forever. So I 45 00:03:10.229 --> 00:03:15.139 wanted to share some of my own testing, what I did and what you 46 00:03:15.259 --> 00:03:20.939 can do to create more content for Linkedin, because I agree with Gary wholeheartedly. 47 00:03:21.139 --> 00:03:24.939 There is a huge opportunity here. So I started posting daily, whereas 48 00:03:25.139 --> 00:03:30.129 I had typically over the last six months or so posted once a week, 49 00:03:30.289 --> 00:03:34.969 if that. So in two weeks I saw seventy two thousand views of my 50 00:03:35.129 --> 00:03:38.289 linkedin content. Now I have been fairly consistent, you know, over the 51 00:03:38.330 --> 00:03:43.199 last twelve months and just posting regularly. I grew my network from a thousand 52 00:03:43.240 --> 00:03:47.240 followers to five thousand followers and my amount of views went up. When I 53 00:03:47.479 --> 00:03:52.280 really hit the gas pedal these last two weeks, when I went all in 54 00:03:52.479 --> 00:03:55.870 to go daily, I saw my views propost didn't drop. So I didn't 55 00:03:55.870 --> 00:04:00.229 see this audience fatigue or this dropoff in engagement. When I went heavier and 56 00:04:00.270 --> 00:04:04.990 hit the gas pedal and really started posting more regularly, more frequently and going 57 00:04:05.110 --> 00:04:10.620 daily on Linkedin, I saw twenty three percent, so almost a quarter more 58 00:04:10.860 --> 00:04:15.139 engagement and more reach of my views proposed. My views propost were up twenty 59 00:04:15.180 --> 00:04:19.819 three percent and again I saw seventy twozero views of that content in two weeks, 60 00:04:19.860 --> 00:04:24.930 which for some people might be slim pickins for others maybe you would love 61 00:04:24.970 --> 00:04:27.850 to reach that. I'm in about five thousand followers, so I'm kind of 62 00:04:28.129 --> 00:04:31.009 probably in between. I'm probably maybe have a larger network than some of you 63 00:04:31.129 --> 00:04:35.569 listening to this and a much smaller network to those of you who have influencer 64 00:04:35.649 --> 00:04:40.519 status or have a larger following than what I have. So you know, 65 00:04:40.600 --> 00:04:44.319 I'm probably somewhere in the middle. So hopefully this share something that's valuable, 66 00:04:44.600 --> 00:04:47.360 whether you're kind of at a similar stage to me and your linkedin network growth, 67 00:04:47.399 --> 00:04:50.639 or if you're behind or a head or whatever the case might be. 68 00:04:51.199 --> 00:04:55.750 So in order to do this, so I'm sharing this with you on hey, 69 00:04:55.870 --> 00:04:58.230 here's what I saw and posting daily. But you might be thinking, 70 00:04:58.750 --> 00:05:00.350 look at, how the heck am I going to start posting daily? You 71 00:05:00.430 --> 00:05:03.350 know, I've got a good friend in Dale dupris, and he opens up 72 00:05:03.389 --> 00:05:08.220 his laptop at, I think six, maybe thirty, every morning. I'm 73 00:05:08.220 --> 00:05:11.540 two hours behind him and I see this stuff very early in the morning, 74 00:05:11.819 --> 00:05:15.620 but he oftentimes opens up his laptop rights right on the go, on the 75 00:05:15.699 --> 00:05:19.420 fly, and post to linked in. I'm not quite that way to where 76 00:05:19.500 --> 00:05:24.689 I've got something that that just hits me and I can create that great content 77 00:05:24.970 --> 00:05:29.329 at the same time every morning. So what I do is keep a backlog 78 00:05:29.449 --> 00:05:32.329 so similar to the way that we manage our podcasts and help our customers and 79 00:05:32.810 --> 00:05:38.360 for our own shows, create a backlog of content so that you're always just 80 00:05:38.480 --> 00:05:42.000 working on that backlog and not just what's going to go live the next day 81 00:05:42.000 --> 00:05:45.199 or what you're going to post the next day on Linkedin. Keep a queue 82 00:05:45.240 --> 00:05:48.600 full. Use Trelo or something like that to keep a repository of all your 83 00:05:48.680 --> 00:05:53.670 ideas and all your content that is ready to go. So how then, 84 00:05:53.709 --> 00:05:56.709 do you fill that to? So some of the things that I do is 85 00:05:57.069 --> 00:06:00.949 keep either a voice recording app or Google docs or just your notes APP on 86 00:06:00.990 --> 00:06:03.819 your phone. Keep it handy, keep it on your home screen of your 87 00:06:03.899 --> 00:06:08.699 phone so that if you are on a walk in between meetings, in a 88 00:06:08.779 --> 00:06:12.100 meeting, whatever the case might be. Hey, I'm getting this question a 89 00:06:12.180 --> 00:06:14.899 lot, or hey, this is a quick little story that people might find 90 00:06:14.939 --> 00:06:18.889 valuable. Start that content, just get the thoughts out into that note APP 91 00:06:18.970 --> 00:06:24.329 or into a voice recording and then come back to it later. Or develop 92 00:06:24.410 --> 00:06:28.769 a system where you kick that to your writing team or to a freelance writer 93 00:06:28.970 --> 00:06:31.689 on upwork or to an outsource team, whatever the case may be. But 94 00:06:31.730 --> 00:06:36.160 if you can reduce that friction from the time where you're experiencing something, getting 95 00:06:36.199 --> 00:06:41.839 a question, thinking about something that would make for great content, getting that 96 00:06:42.160 --> 00:06:46.639 into the engine and then getting that into your queue. Those are the secrets, 97 00:06:46.680 --> 00:06:50.870 in my opinion, to remaining consistent on Linkedin and growing your network there 98 00:06:50.910 --> 00:06:56.189 and taking advantage of this opportunity while it's still available. You know, I 99 00:06:56.350 --> 00:07:00.709 see folks like Dale duprix and Dave Gearhart, a drift and others that are 100 00:07:00.750 --> 00:07:04.500 just consistent and they're daily and they're always at the top of my feed because 101 00:07:04.819 --> 00:07:09.699 they are regular and consistent there. So there is an opportunity for you, 102 00:07:09.819 --> 00:07:15.019 whether you have fiftyzero followers or you have five hundred followers today on Linkedin, 103 00:07:15.540 --> 00:07:19.490 to really take advantage of this opportunity. So hopefully this was helpful in seeing 104 00:07:19.730 --> 00:07:25.089 some of the testing and the results that I saw and how you could try 105 00:07:25.170 --> 00:07:29.129 and do the same to up your frequency on Linkedin while there's this opportunity. 106 00:07:29.410 --> 00:07:31.800 Speaking of Linkedin, I would love to connect with anybody. Just look me 107 00:07:31.839 --> 00:07:35.600 up there, Logan Lyles, or hit me up with a follow on instagram. 108 00:07:35.759 --> 00:07:40.399 Not Quite as active there as I've been talking about here. Linkedin is 109 00:07:40.439 --> 00:07:44.350 definitely my focus because of the things that I'm talking about, but on Instagram 110 00:07:44.470 --> 00:07:47.149 I'm at. I am Logan Lyles as always. Thank you so much for 111 00:07:47.230 --> 00:07:55.110 listening. If you are a regular listener of BB growth, odds are you 112 00:07:55.149 --> 00:07:59.779 might enjoy sales success stories with Scott Ingram as well well. This year, 113 00:08:00.060 --> 00:08:03.339 thanks to a partnership with outreach and sales hacker, our friend Scott Ingram is 114 00:08:03.420 --> 00:08:09.500 making the live stream of his sales success summit available for free. The event 115 00:08:09.660 --> 00:08:15.329 is on October fourteen and fifteen, featuring thirteen presentations and five panels, all 116 00:08:15.529 --> 00:08:18.810 presented by top performing be tob sales professionals. You can check it out and 117 00:08:18.930 --> 00:08:24.970 register at top one DOT FM live. That's top the number one DOT FM 118 00:08:26.930 --> LIVE