Transcript
WEBVTT
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Want to expand the reach of your
content, start a podcast, feature industry
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experts on your show and leverage the
influence and reach of your guests to grow
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your brand. Learn more at sweetfish
MEDIACOM. You're listening to be tob growth,
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a daily podcast for B TOB leaders. We've interviewed names you've probably heard
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before, like Gary Vander truck and
Simon Senek, but you've probably never heard
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from the majority of our guests.
That's because the bulk of our interviews aren't
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with professional speakers and authors. Most
of our guests are in the trenches leading
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sales and marketing teams. They're implementing
strategy, they're experimenting with tactics, they're
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building the fastest growing BTB companies in
the world. My name is James Carberry.
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I'm the founder of sweet fish media, a podcast agency for BB brands,
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and I'm also one of the cohosts
of this show. When we're not
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interviewing sales and marketing leaders, you'll
hear stories from behind the scenes of our
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own business. Will share the ups
and downs of our journey as we attempt
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to take over the world. Just
getting well, maybe let's get into the
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show. Welcome back to the BB
grows show. I'm your host for today's
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episode, Logan my miles with sweet
fish medium. Today is going to be
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another episode in our behind the curtain
series. I want to share with you
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a strategy for event follow up that
I've found to be very effective. So
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one of the challenges post event or
post conference is always that our prospects in
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boxes are a flooded mess. One, they're catching up from days away from
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the office, so they've got more
than usual probably sitting in their unread section
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of their inbox. Number two,
everyone they connected with it they scan to
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badge with, connected with on Linkedin
or exchange business cards with, is probably
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loading them into a drip outreach hub, spot sales loft, some sort of
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automated email sequence. So why do
we continue to fight for attention in that
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already cluttered inbox post event, even
if we've had a great conversation with them
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at the conference we've just come from? It's very likely that we are just
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going to be part of the noise
and lost in the shuffle. So I
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want to give you a step by
step process to stand out from the crowd
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and have more effective event follow up. And linkedin is a big part of
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this strategy. You've heard US talk
a lot on this show about the effectiveness
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of putting out content on Linkedin,
but linkedin is still obviously a very great
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networking side, not just for putting
out content. So one of the things
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I do at conferences here at sweet
fish. We have no physical business cards.
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We've not invested in that. Instead, I keep my phone at the
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ready. We are all walking around
with our phones right, but I have
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my linkedin APP right on my home
screen ready to open. So as I'm
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having a conversation with someone, I
can open up linkedin. At the top
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of the APP, in the area
where you're normally searching for a name,
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there's a little icon that a lot
of people just glanced right over every day
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as they're in the mobile linkedin APP. In the right hand section of that
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search bar is a little icon that
looks like a Qr Code. If you
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touch that it opens up a screen
where you can scan someone's Linkedin Qr Code
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or you can show yours and if
you and the prospect or person you're talking
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with at the event both do that, one of you can scan the bar
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code of the other and you will
instantly be first degree connections on Linkedin.
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No invite needed, no pending status
to that connection request and now you are
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connected with that person. What is
nice to leverage from there is that first
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degree connections on Linkedin. You can
obviously send a message without it going through
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Inmail, which is a great step. But a lot of people don't realize
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that within the messaging you can do
a personalized voice message or a recorded one
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to one video that you can send
to someone. Now folks have heard me
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talk about the power of bombomb.
I use that APP all the time to
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send videos via social text email.
Linkedin also has a built in way to
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send a one to one video.
That can get very high response rates.
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People know that it is customized to
them because you say hey so and so,
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and their first name is right there
in the video. It's also very
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efficient, so even though you're doing
one to one follow up, it's going
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to land more effectively, but it's
not going to take as much time as
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typing out those one to one emails. If you don't like video, use
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the voice recording option to leave a
two thousand and nineteen version of a voice
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mail with in someone's linkedin messages.
So this allows you to stand out from
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the crowd, do a customized message
post conference and also avoid the clutter of
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the inbox because you're going right to
their linkedin messages. Now I've seen some
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effectiveness with this and, like I
said, you can avoid the clutter of
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the inbox. You can do personalized
messages that people aren't getting a lot,
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video and voice messages right in the
linkedin messaging APP. So hopefully this is
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helpful to folks and you guys can
use this strategy next time you are at
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an event or looking to follow up
with everyone that you connected with and had
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a great conversation with at a conference. I posted about this on instagram a
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while back and I thought it was
absolutely worthwhile to share here on the podcast.
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If you're not yet connected with me
on instagram and hit me up there,
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I'm at I am Logan Lyles or, as always, on Linkedin,
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Logan lyles LOO GA N L Y
L es. As always, thank you
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so much for listening. We totally
get it. We publish a ton of
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content on this podcast and it can
be a lot to keep up with.
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That's why we've started the BB growth
big three, a no fluff email that
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boils down our three biggest takeaways from
an entire week of episodes. Sign up
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today at Sweet Phish Mediacom Big Three. That sweet fish Mediacom Big Three