#BestOf2019: How to Write a Book (& Case Studies) from Your Podcast Content w/ Sangram Vajre

WEBVTT 1 00:00:05.639 --> 00:00:08.509 Hey there, this is James Carberry, founder of sweet fish media and one 2 00:00:08.509 --> 00:00:11.189 of the cohosts of this show. For the last year and a half I've 3 00:00:11.189 --> 00:00:14.509 been working on my very first book. In it I share the three part 4 00:00:14.589 --> 00:00:18.789 framework we've used as the foundation for our growth here at sweetish. Now there 5 00:00:18.789 --> 00:00:22.859 are lots of companies that have raised a bunch of money and have grown insanely 6 00:00:23.059 --> 00:00:26.300 fast. We've talked to a lot of them on the show. We've decided 7 00:00:26.339 --> 00:00:31.859 to bootstrap our business, which usually equates to really slow growth, but using 8 00:00:31.899 --> 00:00:35.850 the strategy outlined in the book, we're on pace to be one of inks 9 00:00:35.929 --> 00:00:40.009 fastest growing companies in two thousand and twenty. The book is called content based 10 00:00:40.090 --> 00:00:44.090 networking, how to instantly connect with anyone you want to know, and I'm 11 00:00:44.289 --> 00:00:48.409 thrilled to tell you that the book has officially launched. If you're a fan 12 00:00:48.490 --> 00:00:51.240 of audio books, like me, you can find the book on audible, 13 00:00:51.560 --> 00:00:54.439 or if you like physical books, you can find it on Amazon. Just 14 00:00:54.600 --> 00:01:00.079 search content based networking or James Carberry. That's car be a ary in audible 15 00:01:00.200 --> 00:01:03.950 or Amazon and it should pop right up. If you're listening to this between 16 00:01:03.950 --> 00:01:07.790 January seven and January ten, you can snag the kindle version of the book 17 00:01:08.109 --> 00:01:11.230 for just ninety nine cents. All right, let's get into the show. 18 00:01:14.030 --> 00:01:17.150 Hey, everybody, logan with sweet fish here. It's a new year and 19 00:01:17.269 --> 00:01:21.739 at new decade, and we're celebrating by rounding up the top twenty episodes as 20 00:01:21.819 --> 00:01:25.459 we look back on two thousand and nineteen. Will be sharing them here throughout 21 00:01:25.500 --> 00:01:29.459 the month of January in our Hashtag best of two thousand and nineteen series. 22 00:01:29.819 --> 00:01:34.329 Today's episode is Number Sixteen in our countdown of the top twenty episodes of two 23 00:01:34.370 --> 00:01:37.930 thousand and nineteen. It features one of the CO founders over at terminus, 24 00:01:37.930 --> 00:01:42.409 Sangrum vager, who's been a repeat guest here on bdb growth and also happens 25 00:01:42.450 --> 00:01:47.400 to be one of our favorite humans on the planet here at sweetfish. Welcome 26 00:01:47.439 --> 00:01:51.480 back to BEDB growth. I am your host for today's episode, Nikki Ivy, 27 00:01:51.599 --> 00:01:53.480 with sweet fish media. Guys, if you hear a little extra pep 28 00:01:53.760 --> 00:01:57.599 in my voice today, is because I'm finally getting to sit down with sang 29 00:01:57.599 --> 00:02:01.310 rum, vised rate of terminus, saying Rom are you doing today? I'm 30 00:02:01.469 --> 00:02:04.909 great, Nicky, great, be Your Voice, love what you do, 31 00:02:05.230 --> 00:02:07.870 love your authentic self. So it's fun to be here. The yeah, 32 00:02:07.949 --> 00:02:10.830 y'all should know, we talked a little bit offline and Sarahm has already taught 33 00:02:10.870 --> 00:02:16.620 me like three the life altering things this morning. So hopefully we get to 34 00:02:16.740 --> 00:02:21.379 do that for you listeners. Now we're going to come on a couple of 35 00:02:21.419 --> 00:02:23.900 things today. We're going to be obviously we're going to be talking about podcasting, 36 00:02:23.939 --> 00:02:28.139 which is something that saying room is obviously been crushing it at and he 37 00:02:28.259 --> 00:02:31.050 just written a piece on Linkedin that that I think we're loo did a good 38 00:02:31.129 --> 00:02:37.250 job of not really not just making the case for podcasting at the business level, 39 00:02:37.289 --> 00:02:39.849 but really letting us in on, you know, how it affected him 40 00:02:39.889 --> 00:02:43.689 in the other things in his life and career that it's built into. So, 41 00:02:43.810 --> 00:02:46.400 Singer, and can't wait you to share that with us. We're going 42 00:02:46.439 --> 00:02:49.479 to talk about how that affects sales. We're going to talk about his book, 43 00:02:50.400 --> 00:02:53.319 the experience that he had writing that pretty briefly and then, as news 44 00:02:53.360 --> 00:02:58.080 letter, becoming intentional. And so first, for anybody who might have been 45 00:02:58.120 --> 00:03:00.750 living under a rock real quick, sitting room gives a bit of background on 46 00:03:00.789 --> 00:03:04.629 yourself and well, you're in the folks the terminus are up to sure so. 47 00:03:05.509 --> 00:03:07.430 But for the folks who don't know me, most recently I ran marketing 48 00:03:07.469 --> 00:03:12.669 at part lot and we got a quad to exact target and then when the 49 00:03:12.710 --> 00:03:15.740 sales force USPENT A couple of years at sales force and then started terminus about 50 00:03:15.819 --> 00:03:21.300 five years ago when ABM or a congress marketing wasn't even a thing, and 51 00:03:21.580 --> 00:03:24.460 landed a flag at that time. It's about two thousand and fifteen. Looking 52 00:03:24.500 --> 00:03:29.770 back five years now it's really surreal because we're about two hundred people based in 53 00:03:29.849 --> 00:03:32.969 Atlanta and San Francisco. We end up writing is, you said, like 54 00:03:34.050 --> 00:03:37.409 two books on the topic, which was something my dad would be very proud 55 00:03:37.409 --> 00:03:39.849 of because he didn't think I could write. You know. I said that's 56 00:03:39.849 --> 00:03:45.000 that's kind of first sight thing that that just happened. And learn a lot 57 00:03:45.039 --> 00:03:49.599 about the idea that without a community, which I seldom say, that we 58 00:03:49.719 --> 00:03:53.639 are simply a commodity. So each one of us, no matter where you 59 00:03:53.680 --> 00:03:58.030 are, what you do, product, services or just a person trying something, 60 00:03:58.110 --> 00:04:00.750 I think we all need to have a sense of community and that was 61 00:04:00.870 --> 00:04:03.750 probably my biggest lesson I learned the last five years for sure, and you 62 00:04:03.830 --> 00:04:08.590 know you speaking to me with that one community is literally what keeps me going, 63 00:04:08.710 --> 00:04:12.259 it's what keeps me alive, and I think people underestimate, especially as 64 00:04:12.259 --> 00:04:16.060 individuals, our capacity to contribute to a community or to to create one, 65 00:04:16.740 --> 00:04:19.259 and so I see that at the spirit of a lot of your I. 66 00:04:19.379 --> 00:04:21.939 The heart of a lot of your content, and it's one of the reasons 67 00:04:23.259 --> 00:04:27.569 why I'm a fan, but my casting in particularly so. One of the 68 00:04:27.649 --> 00:04:30.649 things, yes, that you that you gained from that was this this sense 69 00:04:30.730 --> 00:04:35.050 of community and and sort of seeing what you could do when you when you 70 00:04:35.129 --> 00:04:39.759 build one the way that you have. But another way that that it's you've 71 00:04:39.800 --> 00:04:43.439 seen it be valuable is in terms of driving sales. Hit us with that. 72 00:04:43.560 --> 00:04:46.279 Let us know what that looked like for you. Well, you know, 73 00:04:46.360 --> 00:04:50.399 when we started the PODCAST, the flipmthe podcast, I remember just like 74 00:04:50.639 --> 00:04:54.350 being curious, right, like you know, this is not trying to get 75 00:04:54.470 --> 00:04:57.430 case studies, but just being curious with people around, like all right, 76 00:04:57.509 --> 00:04:59.829 how are you doing? I started with interviewing a lot of the folks in 77 00:04:59.910 --> 00:05:03.670 the company to just get comfortable with the idea of podcasting. Before you want 78 00:05:03.670 --> 00:05:05.949 to talk to somebody externally. I'm like, well, this is my team, 79 00:05:05.990 --> 00:05:09.699 I can edit it and all that stuff and they'd be okay, but 80 00:05:09.819 --> 00:05:14.379 you start learning how to talk and how to communicate and, more importantly, 81 00:05:14.420 --> 00:05:18.220 how to listen, and this this whole process of podcasting, and what's incredibly 82 00:05:18.300 --> 00:05:24.769 amazing is that when you do the podcast, the other person who has who 83 00:05:25.089 --> 00:05:29.290 won, may not have ever done a podcast before. They just open up 84 00:05:29.410 --> 00:05:31.689 because you're just having a conversation and the better you get at that, the 85 00:05:31.810 --> 00:05:35.319 more you can get to know. So the reason I kind of think about 86 00:05:35.319 --> 00:05:39.439 that, you know, podcasting actually is like a fly yield that can grab 87 00:05:39.480 --> 00:05:42.959 yourselves, is because one of the stories, all, like all the stories 88 00:05:43.000 --> 00:05:46.079 that are in the book, came from the podcast first, and I would 89 00:05:46.240 --> 00:05:50.069 be just curious. And one of the stories is Johnson Writers, where Jillian 90 00:05:50.110 --> 00:05:54.430 Gardner said that they have ninety five percent win ray and I'm like well, 91 00:05:54.670 --> 00:05:57.269 get out of here, like that's impossible, and she's like no, that's 92 00:05:57.310 --> 00:06:00.949 what happened and she shared with that on the podcast. We brought herund in 93 00:06:00.990 --> 00:06:02.829 the office with the case study, with every didn't the wrong hands with her. 94 00:06:03.189 --> 00:06:06.339 Then we wrote that story in the book. She came along and speaking 95 00:06:06.379 --> 00:06:10.620 at conferences with her, because I thought nobody's going to believe me. So 96 00:06:10.699 --> 00:06:14.379 I need to bring the real life Julian Gottner over here. So all of 97 00:06:14.459 --> 00:06:17.500 these things, you think about it, starting with this twenty minute conversation with 98 00:06:17.730 --> 00:06:21.810 someone. I was just interested in what they're day in a jet life looks 99 00:06:21.850 --> 00:06:27.689 like. Doing a CONVASS marketing director at that company. And it completely changed 100 00:06:27.730 --> 00:06:30.610 our sales process, because now a lot of the sales emails that send out 101 00:06:30.610 --> 00:06:34.879 are like not a key study necessarily, or not a data sheet or a 102 00:06:34.959 --> 00:06:38.839 product marketing fancy stuff. It's like, Hey, you want to listen to 103 00:06:38.959 --> 00:06:43.000 someone who actually just you know, did this and leverage our platform or the 104 00:06:43.079 --> 00:06:46.959 strategy? Here's a ten minute snippet from it on the podcast. No need 105 00:06:46.000 --> 00:06:48.430 to sign up, knowed to do anything, and it people get like, 106 00:06:48.470 --> 00:06:51.790 Oh yeah, I can listen and you get here in the voice. What's 107 00:06:51.790 --> 00:06:56.389 going on with this person? That's not fake, it's not over polished. 108 00:06:56.670 --> 00:06:59.629 So I think people are under estimating, as you said, the value of 109 00:06:59.750 --> 00:07:02.339 it, but even more I think they're under leveraging when they're doing it. 110 00:07:02.860 --> 00:07:08.100 On what levels. It can be leveraged throughout your organization and you're in your 111 00:07:08.139 --> 00:07:11.459 community, for sure. For sure, like if it folks think about it 112 00:07:11.500 --> 00:07:15.220 as just a just another channel when it comes to marketing, then they're going 113 00:07:15.300 --> 00:07:16.449 to want to measure it that same way a lot of the time. I 114 00:07:16.529 --> 00:07:20.009 think that's the miss. It's like you're talking about, though, but at 115 00:07:20.050 --> 00:07:24.050 theink I do well. I do also think is that this this curiosity being 116 00:07:24.089 --> 00:07:26.649 at the heart of it. If you do apply that to how you approach 117 00:07:26.810 --> 00:07:30.279 these other other channels of marketing, then you'll win. You just can't take 118 00:07:30.360 --> 00:07:32.399 what you do there and apply it to podcasting. It's got to be its 119 00:07:32.439 --> 00:07:35.160 own thing, built on the kind of here as that you're talking about, 120 00:07:35.240 --> 00:07:40.839 which you said made it a lot easier to write your book. You said 121 00:07:40.839 --> 00:07:44.750 it took you three and a half months. Get Out of here. Tell 122 00:07:44.750 --> 00:07:47.350 me how you sawing that? Well, I mean so by the time to 123 00:07:47.629 --> 00:07:51.230 we and we decided maybe late last year that hey, let's write our second 124 00:07:51.310 --> 00:07:54.589 book. Right, it's time. We've done the first book. We were 125 00:07:54.670 --> 00:07:58.550 the very first book on the idea for COUNASS marketing and a lot of change 126 00:07:58.579 --> 00:08:01.019 in the last four years. And the PODCAST has been there for about a 127 00:08:01.100 --> 00:08:05.779 year as well. So we had our three hundred episodes from the podcast. 128 00:08:05.899 --> 00:08:09.500 We had over a hundred audio recordings from all the flip off our conferences. 129 00:08:09.540 --> 00:08:13.730 We have done. We have a new framework that we've built and seen it 130 00:08:13.850 --> 00:08:16.649 in action in the last three years called the team framework. So we all 131 00:08:16.810 --> 00:08:20.850 we almost had all the content. So the three months that we spent was 132 00:08:20.970 --> 00:08:24.129 really making sure that there's a story here. There are like the people on 133 00:08:24.209 --> 00:08:28.920 the podcast become stories in the book as we share. So everything was almost 134 00:08:28.000 --> 00:08:33.519 there. It was more about does it flow? What's what do you want 135 00:08:33.519 --> 00:08:35.360 to talk about? What is the most important? was more of beating out 136 00:08:35.360 --> 00:08:37.720 of the things that we don't want to have it in there and we re 137 00:08:39.279 --> 00:08:41.350 galanize the whole team to said that all right, we could have picked the 138 00:08:41.470 --> 00:08:45.350 one or tweet two or three things in that said and we're going to not 139 00:08:45.509 --> 00:08:46.750 look at all the other things. And in the book, If you know 140 00:08:46.909 --> 00:08:52.710 that, notice in the last thirty pages are actually episodes of the most important 141 00:08:52.710 --> 00:08:54.860 podcast. We want people to listen, because we print put the content from 142 00:08:54.860 --> 00:08:58.379 it in the book and the book would be like like this big right, 143 00:08:58.500 --> 00:09:01.980 like if you want to. So we were we're tailoring it. So the 144 00:09:03.059 --> 00:09:05.820 reason it take only three and a half months, or even three and a 145 00:09:05.860 --> 00:09:09.250 half months, was to go down to the most important things, about stories, 146 00:09:09.289 --> 00:09:13.649 about myths that we wanted to dismiss, about the framework that we wanted 147 00:09:13.690 --> 00:09:16.730 to make sure it's part and center, and about the stories we want to 148 00:09:16.730 --> 00:09:20.009 share, because we had like twenty of them and we have to come down 149 00:09:20.129 --> 00:09:24.440 like six so that people can absorb it and do something. So a lot 150 00:09:24.519 --> 00:09:26.840 of people, I think Niki, think about book as like well, let 151 00:09:26.919 --> 00:09:31.320 me just go in a mountain and then look at the mountains and Righte. 152 00:09:31.399 --> 00:09:33.039 No, no, I mean, I don't think about it that way. 153 00:09:33.039 --> 00:09:37.679 I think about is like really write something, or I wanted to do something 154 00:09:37.799 --> 00:09:41.470 that is like practical, that people can use it leverage it, and I'm 155 00:09:41.509 --> 00:09:43.070 living and breathing it. It's not something I want to do on a mountain 156 00:09:43.110 --> 00:09:46.669 drinking coffee, watching like, you know, mules or something like that. 157 00:09:46.830 --> 00:09:50.110 I suld this is something real that I wanted to get it out. So 158 00:09:50.269 --> 00:09:54.779 no, no meal watching was that was involved. I'm not like it's funny. 159 00:09:54.779 --> 00:09:58.299 We'd be like if it's been like three years of work working on it. 160 00:09:58.379 --> 00:10:00.580 I'm like, I don't know if I could have done anything. I 161 00:10:00.659 --> 00:10:03.100 think I could have only done the book this service and made it worse if 162 00:10:03.179 --> 00:10:07.730 it if you're ever enough taking a year or two years because, as everyone 163 00:10:07.850 --> 00:10:11.370 is, opinion about marketing or both. Yeah, and we can be like, 164 00:10:11.690 --> 00:10:16.649 have your own voice and just get it out there. Hey, everybody, 165 00:10:16.850 --> 00:10:20.690 logan with sweet fish here. You probably already know that we think you 166 00:10:20.730 --> 00:10:22.799 should start a podcast, if you haven't already. But what if you have 167 00:10:24.120 --> 00:10:28.000 and you're asking these kinds of questions? How much has our podcast impacted revenue 168 00:10:28.039 --> 00:10:33.720 this year? How's our sales team actually leveraging the PODCAST content? If you 169 00:10:33.799 --> 00:10:37.149 can't answer these questions, you're actually not alone. This is why I cast 170 00:10:37.269 --> 00:10:43.669 it created the very first content marketing platform made specifically for be tob podcasting. 171 00:10:43.190 --> 00:10:48.950 Now you can more easily search and share your audio content while getting greater visibility 172 00:10:50.100 --> 00:10:54.419 into the impact of your podcast. The marketing teams at drift terminus and here 173 00:10:54.460 --> 00:11:00.100 at sweet fish have started using casted to get more value out of our podcasts, 174 00:11:00.259 --> 00:11:03.860 and you probably can to. You can check out the product in action 175 00:11:03.019 --> 00:11:11.809 and casted dot US growth. That's sea steed dot US growth. All right, 176 00:11:13.009 --> 00:11:16.929 let's get back to the show. Yeah, yeah, there's something to 177 00:11:16.970 --> 00:11:20.960 be said for not overthinking it and as I make my way through the book 178 00:11:22.240 --> 00:11:24.799 that's another one of the things I've sort of shines through right. It's so 179 00:11:24.039 --> 00:11:31.440 like real world, it's so direct and yet like while it is based on 180 00:11:31.600 --> 00:11:33.590 what I would call data points, but at these conversations that you've had with 181 00:11:33.750 --> 00:11:39.029 other marketers, it's incredibly conversational, it's incredibly like practical, the way that 182 00:11:39.269 --> 00:11:41.429 the the I don't mean one of if I want to call it advice, 183 00:11:41.549 --> 00:11:45.789 but the way that the insights come through in the book, as much as 184 00:11:45.830 --> 00:11:48.779 I've been able to get through so far. But what I it goes back 185 00:11:48.820 --> 00:11:54.059 to what you talked about as far as podcasting being under leverage. What you 186 00:11:54.179 --> 00:11:58.580 just described here is the sheer volume of content that just even one episode of 187 00:11:58.659 --> 00:12:03.690 a podcast can create, and in that way I absolutely agree. Yes, 188 00:12:03.769 --> 00:12:07.570 folks are are under leveraging it because you so you got the content it self 189 00:12:07.850 --> 00:12:11.610 and then you just talked about how that sort of informed builled into basically wrote 190 00:12:11.730 --> 00:12:15.919 the book for You, and now I've got to believe that that some of 191 00:12:16.039 --> 00:12:20.919 that those experiences are going into your one of your newest endeavors, which is 192 00:12:20.360 --> 00:12:24.559 the becoming intentional newsletter, and how you've been sort of journal and talk a 193 00:12:24.559 --> 00:12:28.600 little about how those experiences fed into this and and what the goal is of 194 00:12:28.720 --> 00:12:33.470 this, as it differs from those other but thanks for asking that and making 195 00:12:33.149 --> 00:12:39.950 so linkedin has started this new Beta program that they're like like started in newsletters, 196 00:12:39.029 --> 00:12:43.789 so people can stay there. You can create a longer form content. 197 00:12:43.190 --> 00:12:46.860 Now, even if you think about it just that, the reason I'm in 198 00:12:46.899 --> 00:12:50.100 the Beta program is because I've been consistently creating content on Linkedin that led me 199 00:12:50.259 --> 00:12:54.860 to be in this Beta program. So it's pretty it's like a privilege to 200 00:12:54.980 --> 00:12:58.019 be in. And one of the fust things I wanted to really focus on 201 00:12:58.259 --> 00:13:03.409 is this idea of becoming intentional or on everything you do. Otherwise I don't 202 00:13:03.450 --> 00:13:05.970 think is we're talking before recording. I don't think anything really happens by accident. 203 00:13:07.090 --> 00:13:09.889 That is great in people's life when we see somebody success and they say 204 00:13:09.929 --> 00:13:13.600 there overnight. No, it's not overnight. We all know that. It 205 00:13:13.679 --> 00:13:18.080 took probably ten years of other type of grinding that let that person to be 206 00:13:18.240 --> 00:13:20.480 on that stage or do whatever they're doing their life. So how do we 207 00:13:20.519 --> 00:13:26.240 become intentional in everything we do? So four years ago I started just doing 208 00:13:26.279 --> 00:13:30.470 journaling and and people said journaling is really, really good it's the product. 209 00:13:30.990 --> 00:13:33.429 It will help you think through it and I ended up with this very simple 210 00:13:33.590 --> 00:13:39.070 formula that that just, I think, jumped off the pages for me after 211 00:13:39.110 --> 00:13:41.340 year when I look back on it, and I call it the heart formal. 212 00:13:41.379 --> 00:13:45.740 I wrote it in the the first linkedin news letter on becoming intentional, 213 00:13:45.779 --> 00:13:48.259 which is what makes me happy. What did I embrace learning this day? 214 00:13:48.299 --> 00:13:52.419 Or do we need to pay attention to what's the right thing to do and 215 00:13:52.539 --> 00:13:54.539 probably the most important? I know you do. You as well as one 216 00:13:54.539 --> 00:13:58.210 of my thankful for. What of my grateful for? And that just became 217 00:13:58.250 --> 00:14:01.250 a simple formal of like every night I would, at least three to four 218 00:14:01.250 --> 00:14:05.850 nights a day a week, I would just write edge ARP and I would 219 00:14:05.889 --> 00:14:09.159 write one word, one sentence, maybe sometimes more, but at least I 220 00:14:09.279 --> 00:14:13.039 have something to start off as opposed to staring a point page. And what's 221 00:14:13.080 --> 00:14:16.639 even more interesting is two years ago my son said, Hey, you know, 222 00:14:16.679 --> 00:14:20.679 what are you doing? And I'm like just writing my heart and something 223 00:14:20.759 --> 00:14:22.559 around it. He's like, I want to do it, and he's like 224 00:14:22.720 --> 00:14:26.909 it was eight at that time. So he and I do that now at 225 00:14:26.990 --> 00:14:31.149 least three or four nights a week, and that has become the greatest bonding 226 00:14:31.309 --> 00:14:33.029 time for us. So I feel like if a nine year old could do 227 00:14:33.070 --> 00:14:37.230 it and it for forty year old could do it, anybody could do it. 228 00:14:37.350 --> 00:14:39.299 So I think we covered a white gap there. Yeah, I love 229 00:14:39.379 --> 00:14:45.220 it and I hadn't ever considered the idea of having a framework or a model 230 00:14:45.620 --> 00:14:48.740 for journaling, because you're right, it can be difficult to figure out. 231 00:14:48.740 --> 00:14:52.379 Okay, like what part of my day do I want to or what part 232 00:14:52.379 --> 00:14:54.129 of what I've what I've learned, do I even want to put down here 233 00:14:54.169 --> 00:14:58.649 on paper? How do I organize those thoughts? And you know this. 234 00:14:58.210 --> 00:15:03.730 This is the answer, right. I think it's a little easy. It's 235 00:15:03.809 --> 00:15:05.970 little like in a surf stare, because I face that, like I've had 236 00:15:07.240 --> 00:15:09.200 scribbles and all that stuff. I think just made it a little bit easier 237 00:15:09.240 --> 00:15:13.559 for me to like, I don't stress out about all the stuff that I've 238 00:15:13.559 --> 00:15:16.519 already gone through a day. I want to relax this and it has this 239 00:15:16.679 --> 00:15:18.919 incredible coming effect knowing that I know what I want to write about, because 240 00:15:18.960 --> 00:15:24.509 I'm kind of making bookmarking certain things throughout the day automatically, and then it 241 00:15:24.669 --> 00:15:26.750 has not become just a fun thing. To Close Your Day on is like 242 00:15:26.950 --> 00:15:31.269 I did my best, I learned something. Grateful for what these things here's 243 00:15:31.269 --> 00:15:35.710 that what I need to pay attention to, that I probably just gift on 244 00:15:35.820 --> 00:15:37.460 today and that I need to do home or work or whatever. That is 245 00:15:37.779 --> 00:15:41.059 it just it just closes the loop for for me at the end of the 246 00:15:41.100 --> 00:15:45.379 day, I love it so much. Consider it stolen. Listen, guys, 247 00:15:45.779 --> 00:15:48.340 Um you I followed sang rums content. I know a lot of you 248 00:15:48.500 --> 00:15:52.009 already do. If you don't find him on Linkedin, Sangram, what are 249 00:15:52.009 --> 00:15:54.529 other ways that folks can connect with you who are one too, no doubt, 250 00:15:54.610 --> 00:15:58.129 when to keep up with you. I think let's just keep it one 251 00:15:58.450 --> 00:16:00.889 one right, like linkedin. Just gonna put me on Linkedin. Check out 252 00:16:00.889 --> 00:16:04.120 the the becoming intentional, because that's where I'm starting to put a little more, 253 00:16:04.120 --> 00:16:07.240 a little bit more thought and longer form and hopefully well subscribe to that 254 00:16:07.440 --> 00:16:10.799 on Linkedin, and that'd be fun. Yeah, and it just is a 255 00:16:10.879 --> 00:16:11.759 note to folks. I saw. That's what I saw. That was different 256 00:16:11.799 --> 00:16:15.960 from just publishing an article on Linkedin is that those don't all because of the 257 00:16:15.960 --> 00:16:19.110 Algorithm, those that always find the audience. So the ability to be able 258 00:16:19.110 --> 00:16:22.509 to subscribe to it is, I think, what's new and what's super helpful. 259 00:16:22.590 --> 00:16:26.149 So even if you're already, you know, following saying m were connected 260 00:16:26.149 --> 00:16:30.590 with them, make sure that you you're wanting to follow with this newest newsletter, 261 00:16:30.789 --> 00:16:33.620 subscribe to it. You won't be sorry, because say Rome's got hard 262 00:16:33.740 --> 00:16:37.059 anyway. Thank you so much. We're coming on the show. I could 263 00:16:37.100 --> 00:16:41.700 fill a million podcast episodes with questions I have for you, but today I'll 264 00:16:41.740 --> 00:16:44.659 just say thank you and we'll close it out and good luck with the rest 265 00:16:44.700 --> 00:16:47.809 of your day and I'm so glad that we got to finally do this today's 266 00:16:47.809 --> 00:16:51.090 Sangram. Thank you and making you're an amazing person. Thank you. Have 267 00:16:51.169 --> 00:16:56.250 a good one. We totally get it. We publish a ton of content 268 00:16:56.330 --> 00:17:00.610 on this podcast and it can be a lot to keep up with. That's 269 00:17:00.649 --> 00:17:04.200 why we've started the BDB growth big three, a note fluff email that boils 270 00:17:04.279 --> 00:17:08.960 down our three biggest takeaways from an entire week of episodes. Sign up today 271 00:17:10.119 --> 00:17:15.670 at Sweet Phish Mediacom Big Three. That sweet fish Mediacom Big Three