Blog

March 28, 2023

49 AI tools that aren't ChatGPT

Months ago, ChatGPT took the internet by storm. Thousands of posts flooded LinkedIn and Twitter, and professionals worldwide bickered about whether the robots were coming for all our jobs. While the chatter has ebbed and flowed since then, OpenAI&r…

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March 15, 2023

What You Can Steal From Marc Benioff’s 4 Craziest Stunts

Genius or scandalous? Marc Benioff seems to fall on one side of the scale or the other. But regardless of how you feel about his marketing tactics, his B2B company, Salesforce, has grown to be one of the biggest and most successful companies in the…

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March 15, 2023

When Talent Leaves: Building an Enduring Media Brand

Your top talent will leave.  It’s not if — it’s when. People don’t stay at one company their entire careers anymore. Your employees, even your best and brightest, will eventually leave. This doesn’t mean you sho…

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Feb. 24, 2023

B2B Lead Magnets Aren’t Dead: Here’s How You Can Make the Most of Them

You aren’t new to the marketing game. You know demand creation is for the 97% of your target audience who aren’t currently in the market, while demand generation targets the 3% ready to buy.    But what happens between those …

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