Months ago, ChatGPT took the internet by storm. Thousands of posts flooded LinkedIn and Twitter, and professionals worldwide bickered about whether the robots were coming for all our jobs.
While the chatter has ebbed and flowed since then, OpenAI’s ChatGPT hasn’t lost traction. In fact, adoption rates still remain high and social media continues to flicker with new applications and updates, particularly with the recent release of the multimodal GPT-4.
But while ChatGPT’s record-breaking success has garnered the attention of millions — and countless influencers have been bestowed with the self-awarded title of “ChatGPT Expert” — there are thousands of other AI-powered tools available to help you ease daily struggles in your personal and professional life.
In a recent LinkedIn post, Tim Hanson shared 49 AI tools that aren’t ChatGPT, many of which seem poised to take the B2B world by storm to change the world of B2B. Investing hours into building this carousel, Tim even sorted the tools by topic for easy filtering. Thanks, Tim.
Here are some of the top AI tools (that aren’t ChatGPT) you can use to up your B2B marketing game.
Data & Analytics
Behind any marketing effort is endless data — most of which inspires headaches and a craving for bourbon that would make Hemingway blush. B2B is no different. Luckily, AI filters and analyzes data very well, giving you well-filtered information with little-to-no prep work.
Plus, human-powered data and analytics require a highly skilled individual with copious amounts of time and an arguably unhealthy sleep schedule to stay on top of market trends, closely monitor A/B testing and gather and compare data for cross-platform comparison.
Want to cut your data and analytics time dramatically and save Dave, your poor analyst living in the basement with his cat and raging caffeine addiction, from sifting through unhelpful data points? Use these tools to get to the gold and empower Dave to make the most of his skills:
Get performance feedback on your concepts before they are published. Attention Insight offers predictive eye tracking and other useful tools so that you can understand how your landing page, ads and more will connect with your audience before you even post.
With a unique heatmap visual approach, this tool can help you improve design effectiveness.
This tool is tailored for data-driven businesses. Like ChatGPT, AWS Quicksight utilizes a natural language model explicitly trained to analyze your data.
Users across your business can use this tool to gain insights based on a singular source of truth that uses the same data — no more misaligned data decisions.
According to Tim, this tool is everything AI. With a mission to accelerate AI development and applications, Scale.com offers data-centric, end-to-end solutions to manage your entire data lifecycle (and machine learning experience).
As the only current platform we’re aware of that analyzes all of your business-specific sales, marketing and product data to predict conversion, MadKudu has the potential to help create hypergrowth for businesses using product-led growth.
Forget A/B testing. Try testing as many variables as you want at scale.
This tool eliminates the headache (bourbon still optional) of multivariate testing.
Public Relations
Any time you’re managing press and relationships, situations can easily get sticky. While we don’t think you should get rid of your PR team, you can use these tools to streamline your communication efforts and enable your top communicators to more easily do what they do best.
Boring presentations are a thing of the past. Leave behind the standard GSuite slide templates and use this tool to create stunning, effortless presentations that highlight your data just the way you want it.
Need a new logo? Brandmark is an AI-powered logo generator that is affordable and customizable. With each package, you get logo design files, social icons, business card designs, animated designs, letterhead templates, social media designs, presentation templates and a brand guide.
From what we can tell, hiring a professional designer is still your best bet. But this tool steals the title of second-best, relegating ‘Art Thief’ to third place.
Insider knowledge of trends before they really take off? This tool is like having a top-secret agent in all forms of media.
Socials, print, broadcasting — even news and podcasting. You can stop the guesswork and start taking the reins when it comes to leading your industry.
Written content
AI will never replace writers. At least not the good ones. But it can enable them to create better content more quickly.
Here are some of the top AI tools B2B’s top writers are already using to get ahead:
Content repurposing is one of the best (and only) ways to stay connected with your audience and tap into a never-ending well of high-quality content ideas.
This tool combines several content types into a single workflow to repurpose content intelligently and with ease.
If you want to write flowery content, you’re in the wrong market.
Hemingway AI helps you cut the fluff and narrow down your copy to hit your target audience with a precise message that utilizes simplicity, and despite its namesake, the bourbon is still optional.
Grammarly isn’t new. In fact, it was among the first widely adopted AIs used to assist in writing. While its premium functions, style and tone suggestions and clarity feedback aren’t always helpful (or accurate), the tool can be useful for basic grammar and readability.
This simplistic AI writing assistant can help you generate content while keeping you in the driver’s seat. It doesn’t have the lengthy, somewhat unruly response style of ChatGPT, but does have more features and abilities.
This tool can cite information, adjust tone of voice and embody human characteristics like humor.
Another AI writing assistant, this tool combines a machine-learning editor to help you create better content faster. With the option to generate automatic drafts, Lex.page appears to be used most widely for article and blog writing. Also powered by GPT-4, this editing tool looks much like Google Docs and live chat box combined.
This tool is specifically designed to assist those in the B2B world. By helping to create specific customer journeys tailored to your ideal customer, Pathfactory aims to provide a conversion-focused experience for B2B marketers and their customers.
Audio & Video Creation
AI has only recently started exploring multimodal content creation, meaning the market for audio and video content is relatively new and limited. However, we expect these tools to explode and develop immensely in the near future.
Here are a few top-performing favorites:
As one of our very favorite AI tools, Descript is highly useful in the video and podcasting industries. To use our favorite application, you upload a full-length clip and then let the AI go to work. It chooses the best moments of the clip that are most likely to resonate with your audience and helps repurpose those clips for social media use.
Descript also has several other use cases for video and audio editing, including AI voice creation, transcription, screen recording and more.
nVidia’s RTX Voice cleans audio in real-time. It also has the cool, borderline creepy ability to track and estimate your eye movement to adjust visuals and make it look like you maintain eye contact with the camera, even when your gaze wanders.
Another somewhat creepy tool that pushes the envelope on AI power, Deepzen provides AI voiceover options that are nearly impossible to distinguish from human narration.
Image creation
Among the first wave of controversial stances in AI was image creation. And while AI-generated selfies overtook social media everywhere, that was just the beginning.
While much of image and art creation using AI is highly debatable, there is no question of the ease and value these tools can offer to all marketers, especially those in B2B.
From the creators of ChatGPT, Dall-E is OpenAI’s language-based image generator. With a single command, you can generate images in a matter of seconds, tailoring visuals to complement your specific content and intentions.
Similar to Dall-E, Midjourney lives inside Discord and functions on a language model. A favorite of Chris Do, this independent research lab is focused on design, human infrastructure and AI.
This tool allows you to take small images and make them larger without sacrificing quality.
Customer support
Odds are you’ve been stuck in an endless customer support loop before, asking questions that continue to go unanswered by generic bots. Those times are coming to an end (luckily, given “speak to a representative” no longer works either).
With customer support models informed by GPT-4, many of these tools are nearly indistinguishable from human support and provide service that is actually valuable.
Here are a few:
This tool claims to be an easy-to-use customer service contact center that offers omnichannel customer support so that you can provide great service at a more affordable price. It also offers AI-powered support workflows for when a human touch is needed.
This tool is a chatbot powered by GPT-4, meaning that it learns from conversations as it goes. No more customer frustration with misaligned responses — this AI is clear and concise, maintaining conversations from beginning to end.
Sometimes it’s easier to move a conversation to WhatsApp. With LivePerson, you can manage a singular customer across multiple platforms — better yet, the platform is continuously optimized both by language models and hundreds of thousands of human experts.
With an AI-powered helpdesk of its own, this is another platform for automated customer service. Easing the customer experience, ZenDesk is also multimodal, offering care and support across chat, email, call and more.
eComm
eCommerce is constantly evolving and has immense competition, regardless of your exact industry. Because of the high turbulence and high head-count environment, AI runs rampant across eComm.
Everyone’s favorite, Shopify, is an insanely valuable tool that gives businesses instant access to a global marketplace. With hundreds of AI-powered tools available in the in-store marketplace, this platform offers high customizability so you can use the services you need without the extra noise of those you don’t.
This tool promises to boost your revenue 15% by providing personalized customer experiences, search recommendations, merchandising, A/B testing and more. By detecting shopper intent, Coveo + Qubit helps eComm businesses buckle down on specific targeting to increase conversions and customer connections.
This tool is an ML monitoring system that acts like a buyer to reveal potential problems before your customers. Helping to provide a granular understanding of the AI systems you implement helps you to understand your customer lifecycle end-to-end.
One major key to beating the eComm competition is simple: keeping customer attention. Vizit is a visual brand AI system that optimizes appeal so that you can connect with your customers.
By measuring how likely your visual imagery is to result in real conversions, this tool is among the first of its kind to quantify conversations based on visual appeal.
Email marketing
In modern marketing, there is a love-hate relationship with email. If email marketing is done right, it can explode your sales and create an affinity between your buyer and your brand. But if it’s done wrong… your messages will be left unread and eventually automatically unsubscribed to — or worse: filtered to Spam.
These AI tools help you write “Not Your Father’s Emails” and connect with your audience in a meaningful and memorable way.
This tool helps you create clean, visually appealing emails. With subscription offers tailored to your needs, EmailBlaster keeps your data clean, tracks performance and analytics and provides everything you need for successful email marketing campaigns.
This tool claims to be able to increase your email open rate by 34% with automated solutions. They help you build landing pages to grow your email list, build effective emails with irresistible subject lines and predict performance with AI before hitting the ‘send’ button.
This AI tool helps you grow your reach and increase conversion through the power of language. By analyzing millions of data points, Persado shows you exactly the verbiage that inspires your specific customers to click “purchase.”
Using AI, iAge offers advice based on your data that allow you to better segment your email lists, reduce unsubscribe rates and increase conversions, all while scaling. This tool emphasizes the importance of human-expert-led design and implementation enhanced by AI.
If entering the inboxes of millions who will never convert doesn’t interest you, this may be the tool for you. SeventhSense focuses on driving maximum performance and engagement without disrupting your current email marketing strategy.
If you feel like you’re already on the right track but need a little extra “oomph,” this tool integrates with Hubspot and Marketo to cut through the noise of busy inboxes.
Pay-Per-Click Marketing
Today, AI is baked into almost all areas of marketing. While much of AI wouldn’t immediately strike you as artificial intelligence (like facial recognition and autocorrect), other applications are more striking.
Advertising isn’t immune to the AI apocalypse and, honestly, is probably among the first to have succumbed to the tech.
Focused on maximizing the return on ad spend, this tool helps marketers home in on which parts of their ads are sticking and which fail to stop the scroll. Instead of a calculated throw at the ad dartboard (and the subsequent investment of thousands of dollars), AI Advertising meshes machine learning and human judgment to cut down waste and deliver value that actually converts.
With Celtra, you can develop several different creative platforms for massive, effective multivariate testing. From scaling digital ads to building digital ad suites, this tool is built for scaling companies looking to maintain brand voice and creativity through growth.
As a popular growing option, Jasper offers tens of applications for businesses and marketers. Use Jasper’s generative chat to ask basic questions or choose from existing templates to generate blogs, ads, video scripts, social media content and more. With internal education materials and free training, Jasper is user-friendly and despite limitations offers a great entry-level option for a wide range of users.
This tool isn’t limited to email marketing — it also generates ads customized to your audience based on data drawn from their previous habits. As a direct line to your audience’s history, this tool helps you cut through the clutter and meet your audience where they are.
With the tagline ‘Codeless AI Infrastructure for Marketing,’ Pixis is designed to help you create ads that stick. By harnessing data, this tool helps you optimize ads across multiple platforms so that you can retain your brand voice regardless of where your messaging lives.
Sales
When you say “sale AI,” it screams Salesforce and Gong. But as AI has grown and developed, so have the competitors to these major market players.
Here are a few AI tool alternatives to inform (and improve) your sales processes:
By increasing productivity and building better, stronger pipeline, this tool harnesses AI to automate forecasts and build systems that sustain growth. By focusing on relationship-building with your customers, Outreach offers a personalized playbook for connections from top to bottom of the funnel.
Prospecting doesn’t have to be frustrating. But it should be data-driven, accurate and specific. This tool helps to transform traditional prospecting into precise, scientific practices that help you efficiently grow your pipeline by showing you what your best customers have in common (and how to target those similarities moving forward).
SEO
The ever-elusive, constantly shifting landscape of SEO is a double-edged sword. Both extremely useful (if done correctly) and a dying art form, SEO is something many are happy to hand off to the experts. Only now, AI can help fill that role.
With AI filtering into search, using the right tools can help you remain top-of-mind for ranking in search engines and actually deliver results that don’t end up sounding as mechanical and clunky as an unoiled Tin Man driving an old Ford Pinto.
If you’re picking and choosing keywords with no strategy, you’re doing it wrong. This tool helps select impactful keyword clusters and pillar topics. By putting your content strategy on autopilot, all you have to do is show up ready to write.
Like jet fuel for organic copy, this tool helps you take your existing content and optimize for maximized reach and growth. With the choice to upload existing content or use SurferSEO’s built-in content writer, you can structure your articles with confidence. Focus on the value — they take care of the keyword optimization for you.
Sit back and let AI take care of keyword and intent signal research for you. With solutions tailored specifically for B2B marketers, this tool helps you focus on promoting thought leadership and generating high-quality leads on a large scale.
Need some data structure on your website? WordLift helps you identify exactly who you’re speaking to, what message you’re converting and how it is being received. By building internal links through simple content analysis, this tool customizes your SEO strategy to create a clean and cohesive approach website-wide.
Social Media
ChatGPT is all over every social media platform, and according to countless “experts,” you’re using it wrong.
When it comes to using AI for social media, we’re not talking about recycling carousels of the cardinal mistakes of ChatGPT or using AI to blast your feed with generic comments like “great post 🔥.”
There are several tools available that can actually improve your content quality and increase reach.
As one of the few AI tools with a free version, Sprinkler is widely accessible across industries. They analyze customer interactions and data points to help brands transform customers' information into actionable insights in real time. They also offer a social listening tool to help you better understand customer feedback and identify critical market trends and unmet customer needs.
You couldn’t know your customers better if you showed up on their doorstep with a nice bottle of wine and a cheese platter. This tool provides users with scary-detailed profiles of their buyers. Then, with generative AI-powered tools, Rad AI helps users improve marketing efforts with optimized language, power words and keywords laser-focused on their ICP.
Another tool tailored specifically to the needs of the business-to-business landscape, Trender.AI identifies and analyzes the solutions your ideal buyers are searching for on social media. After identifying the current largest pain points, this tool interacts directly with your prospects’ posts to initiate the beginning of a relationship that will (hopefully) result in conversion.
With the ability to qualify leads, this platform helps businesses connect better and more quickly with the people most likely to convert while saving time on those who don’t really need your solution.
With the tagline “Make your Tweet go viral,” this tool promises to optimize your content. With content generation that feels human, you don’t have to worry about people crying ChatGPT when you post across platforms. With a focus on generating enticing hooks, this tool appears to be the King of AI Tweet generation.
LikeTribescaler, but for LinkedIn, this tool helps you identify trends, write killer content and grow your online reach. Also offering scheduled posting, Taplio is a great tool for any LinkedIn guru ready to scale.
While Tim’s list is super valuable, it’s far from exhaustive. So, we’re going to violate the Buzzfeed clickbait rule of odd-numbered listicles and add one more that will answer all your AI prayers:
With over 2,000 existing AI tools designed to address over 600 human challenges, there will never be a master list of useful AI. And if there were, you’d never read through it all anyway.
This tool is a useful database where you can use AI to find an AI designed to help you solve specific problems. Simply type in the solution you seek, and the AI genie grants your wish with an up-to-date list of tools.
Given AI is constantly evolving, this list will probably shift about as dramatically as Spring weather in the Midwest — ‘snow in the mornin’, shorts by noon,’ they say. But one thing is for sure: if you’re not using AI in your strategy, you’re going to fall behind.
Listen to the full episode of B2B Growth for our take on these top AI tools (and some extras) and how you can use them to scale.