Episodes
Create Market Urgency Utilizing the Heroes Journey with Breene Murphy
In this episode, https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/breene-murphy-85915032/, the Vice President of Strategy and Marketing at https://www.carboncollective.co/. Discussed in this episode: - The use of time,...
Best of 2022: Resonate and Stand Out with Joei Chan
In this best of 2022 episode, https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/joeichan/, Director of Brand & Content at https://360learning.com/. As B2B brands we are all looking to resonate and stand out in our...
Best of 2022: Vitamins, Painkillers, and the Cure with Mario Paganini
In this Best of 2022 episode, https://www.linkedin.com/in/benji-block/ interviews https://www.linkedin.com/in/mario-paganini/, Head of Marketing at https://www.stord.com/. When it comes to marketing our B2B product/service we desire to position...
Best of 2022: How to Structure a Modern Marketing Team with Gaetano D…
In this Best of 2022 episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura. Discussed in this episode: The 5 distinct Marketing units for optimal business performance Demand capture vs. demand creator How to better measure your...
Best of 2022: 3 Pillars to an Excellent Marketing Strategy, with Mada…
In this Best of 2022 episode, Benji talks to Mada Seghete, Co-founder and VP of Marketing at Branch. Learn the 3 core pillars of Mada's original marketing strategy in today's show, and how even as tactics have shifted these 3 …
Lessons in Emotional Marketing, with Jeff Biesman
In this episode, Benji talks to Jeff Biesman, the CMO at National Debt Relief and Reach Financial. Discussed in this episode: Simplifying the market message Understanding what motivates your buyers Collecting Insights from your audience Sponsors: If...
Ensuring Product Market Fit, with Lisa Horner
In this episode Benji talks to Lisa Horner Senior Vice President of Marketing at AppFolio. Discussed in this episode: The direct connection between pipeline and high product market fit Getting clear on your ICP Measuring market engagement
5 Elements of Successful Messaging, with Darr Gerscovich
In this episode, Benji talks to Darr Gerscovich, Vice President of Marketing at Appian Corporation. Discussed in this episode: - The 4C + D of Marketing Messaging - Differentiating on something sustainable - The importance of a clear ICP when …
Owned: Barstool Sports
Today we are featuring an episode from a new show: Owned, a series exclusively on AudiencePlus co-hosted by Anthony Kennada and B2B Growth’s own, James Carbary. Owned is a show that tears down popular consumer media brands and applies key …
Justin Welsh on Personal Branding, Thought Leadership, & Being You
In this episode, we talk to Justin Welsh, who is a strategic advisor to multiple startups and the former CRO that took Patient Pop from $0 to $50 million in ARR.
Operationalize Your Way to Success, with Michelle Tilton
In this episode, Benji talks to Michelle Tilton, the Vice President of Marketing at Gryphon.ai. Discussed in this episode: - How to Operationalize Demand Creation- Marketing Accountability at Every Part of the Funnel- Using Data to Inform the Board...
Keep Educating Your Customers, with Lauren Lynch
In this episode Benji talks to Lauren Lynch , the Director of Marketing at Set Solutions. Discussed in this episode: Pivoting from field marketing to content marketing How customers should directly inform your content strategy Putting together a...
How Client Experience Should Shape Your Marketing, with Don Polite
In this episode Benji talks to Don Polite, the Chief Marketing Officer at SKYGEN USA Discussed in this episode: Alignment between customer experience and marketing The process of moving from data to actionable insights How annual client surveys...
When Data Goes Wrong, with Aaron Wollner
In this episode, Benji talks to Aaron Wollner, the Chief Marketing Officer at Quontic. Discussed in this episode: How to fight against data manipulation Pulling insights from the data Working to build a marketing team that implements insights...
Mental Selling: The Purpose-Driven Salesperson, with Lisa McLeod
In this cross-over episode, we’re sharing an episode from Mental Selling. This show is produced by Sweet Fish Media. Sales is one of the only professions where we allow it to be defined by the people who do it badly. …