Episodes
How Video Enhances Your Content Marketing, with Chad Reid
In this episode, Benji talks to Chad Reid VP of Marketing and Communications at Jotform. Discussed in this episode: - Does video replace blogging or enhance it? - The strategy behind great video content - The potential ROI of video …
How to Structure a Modern Marketing Team, with Gaetano DiNardi
In this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura. Discussed in this episode: The 5 distinct Marketing units for optimal business performance Demand capture vs. demand creator How to better measure your marketing efforts
Pods and Plays for Marketing Success, with Bhaskar Roy
In this episode Benji talks to Bhaskar Roy, Head of marketing at Workato. Discussed in this episode: Transitioning from traditional marketing team structure to pods and plays How to experiment in new, potential segments The importance of truly...
The 10 Mistakes Orgs Make with Thought Leadership Marketing, with Bil…
In this replay episode, Dan Sanchez talks with Bill Sherman who is the COO of Thought Leadership Leverage. Here are the mistakes discussed: Lack of a clear exec champion The new Head of Thought Leadership is unclear on their role …
Becoming the Best Marketer You Can Be, with Nick Bennett
In this episode Benji talks to Nick Bennett, Director of Evangelism & Customer Marketing at Alyce. Discussed in this episode: Why ABM is misunderstood and wrongly used How to use content to scale your career The importance of having a …
Your Content Delivery Isn't as Good as You Think It Is, with Caitlin …
In this replay episode, Timmy Bauer talks with Caitlin Ridge, Director of Strategic Communications at Formation, about why your content distribution and delivery isn't quite as great as you think it is.
Iteration over experimentation, with Maria Pergolino
In this episode Benji talks to Maria Pergolino, Chief Marketing Officer at ActiveCampaign. Discussed in this episode: Jobs to be done vs. ICP Marketing KPIs across multiple channels The need for focus and iteration
The Downfall of Marketers' Obsession with New
In this replay episode, Timmy Bauer talks with Adam Wooley, Senior Director of Global Growth and Marketing Ops at Hublio.
Digging Out the Data: A Case for Measurement as a Core Company Value
In this cross-over episode we're sharing an episode from When Spreadsheets Hit the Fan . This show is produced by Sweet Fish Media . In a business culture that demands speed and urgency, is a case to be made for …
The 4 Pillars of Thought Leadership Your SME's Must Have
In this replay episode, Dan Sanchez talks to Ashley Faus about her entire thought leadership process as the Content Strategy Lead at Atlassian .
It's Time for a New Marketing Scorecard, with Myles Madden
In this episode, Benji talks to Myles Madden, the Sr. Demand Generation Manager at Observe.AI Discussed in this episode: The power of holding marketing accountable to revenue numbers. Tips for implementing new measuring metrics How marketing can...
Brand vs Branding - The Debate with Sam Moss & Dan Sanchez
In this replay episode, Dan Sanchez talks with Sam Moss, the co-founder of 1Click Agency about the difference between brand, branding, and what it takes to see success. Sam Moss takes the position that branding includes creating the logo, website,...
Is Your Content Intelligent? with Helen Baptist
In this episode Benji talks to Helen Baptist, Chief Operating Officer at PathFactory. Discussed in this episode: The core components of content intelligence The power and complexity of a content audit The future of content as a key converter
How Narrative, Category, & Community Work Together, with Kalim Aull
In this replay episode, Dan Sanchez talks with Kalim Aull about his new model called the Brand Evolution Flywheel which incorporates a Strategic Narrative, Category Design, and Community Building into one fine art. Take a look at the visual model …
A New Era for PLG, with Kyle Poyar
In this episode, Benji talks to Kyle Poyar, Operating Partner at OpenView. Discussed in this episode: Principles for the Age of Connected Work PLG and community strategies Delivering instant product value