Episodes
Start Thinking About Go-To-Market as a Product, with Sangram Vajre
In this replay episode that originally aired in March 2021, Dan Sanchez interviews Sangram Vajre, co-founder of Terminus, host of the #FlipMyFunnel podcast, & author of ABM is B2B. They discuss… Why ABM isn’t a better form of marketing, it’s …
Messaging That Creates Demand, with Dacia Coffey
In this episode, Benji talks to Dacia Coffey, Author of Corporate Caffeine: Boosting B2B Growth Through Sales and Marketing Alignment and CEO of The Marketing Blender. Discussed in this episode: How to run a sales mapping exercise in your...
How To Promote Your Ideas (And Not Look Like A Narcissist), with Mitc…
In this episode, Benji talks to Mitch Joel, Author, Speaker, and Founder of the Six Pixels Group. Discussed in this episode: Valuable insights vs the cult of personality How thinking like a journalist improves your thought leadership Tools for...
How to Establish a Growth Marketing Team, with Marc Bitanga
In this replay episode, we talk to Marc Bitanga, Founder and CEO of Agencio. We discuss: - The differences between traditional marketing strategy vs growth marketing strategy - Applying the sprint planning process to marketing - Turning everything...
Should You Hire a TikTok Influencer? with Jess Flack
In this episode Benji talks to Jess Flack , Cofounder & CEO of Ubiquitous . Discussed in this episode: Choosing the right creator Using Influencers to generate viral PR campaigns How to attribute and track a TikTok Campaign for your …
Content as a service, with Mike Ebbers
In this episode Benji talks to Mike Ebbers , Account Executive at Monte Carlo . Discussed in this episode: How to create video content that makes your audience feel understood Getting team members outside of marketing involved in creative projects...
3 Areas Where Agility Leads to ABM Success, with Colm Shalvey
In this replay episode, we talk to Colm Shalvey, Head of ABM at TripActions.
Optimize Lead Generation from Events, with Micheál McGrath
In this episode Benji talks to Micheál McGrath , the Head Of Marketing at VisibleThread Discussed in this episode: The importance of mastering the language of sales Webinars and Events that convert leads into clients Tips for presenting a...
The High EQ Marketer: Every Marketer Needs Great Content, with Meliss…
In this cross-over episode, we're sharing an episode from The High EQ Marketer. This show is produced by Sweet Fish Media. What is the real value of great content? In this episode, John Busby is joined by Melissa Zehner to …
Customers First, Strategy Second, with Kaylee Edmondson
In this episode Benji talks to Kaylee Edmondson , Director of Demand Gen at BrightWheel . Formerly at Chili Piper . Discussed in this episode: Working to understand your customers Pivoting away from a mql/sql approach How to crawl, walk, …
Prospect Experience as Competitive Advantage with Doug Bell
In this episode Benji talks to Doug Bell , CMO at LeanData. Discussed in this episode: Why MQL/SQL shouldn't be the Holy Grail Improving prospect experience Content that converts
What a Record Label Can Teach B2B Marketers About Building a Brand, w…
In this replay episode, we talk to Alex Heddle, Vice President of Publishing at Big Machine Music.
Increase Your TAM and Warm a New Market, with Will Lyon
In this episode Benji talks to Will Lyon, Sr. Manager of Strategic Marketing and Industry Solutions at 6 Sense. Discussed in this episode: Increasing your TAM effectively with Data Using data to discern resonance and inform strategy How to warm …
A Holistic Approach to Demand Generation, with Ken Marshall
In this episode Benji talks to Ken Marshall , Chief Growth Officer at RevenueZen . Discussed in this episode: Systems to turn your website into a powerful tool that generates new sales inquiries A holistic approach to demand generation Honing …
Maximize Opportunities Pre, During, and Post Event, with Jonathan Kaz…
In this episode, Benji talks to Jonathan Kazarian , the Founder and CEO of Accelevents. Discussed in this episode: how to best collect and leverage event data how to leverage events as a core of your B2B marketing strategy Utilizing …