Episodes

Where we document our journey of turning B2B Growth into every B2B marketer’s favorite media brand…and how you can do the same for your market.
Dec. 2, 2022

How Expensive is Building a Media Brand for Your Business? | The Jour…

This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketer’s favorite media brand…and how you can do the same for your market. Today James and Dan discuss the common objection …

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Nov. 25, 2022

Can a SaaS Startup Afford to Build a Media Company? | The Journey

This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketers’ favorite media brand…and how you can do the same for your market. Today James and Dan discuss the viability of …

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Nov. 18, 2022

How To Scale a Media Company Within B2B | The Journey

This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketers’ favorite media brand…and how you can do the same for your market. Today James and Dan discuss the role of …

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Nov. 11, 2022

12 Months of Learnings from B2B Growth in 15 Minutes | The Journey

James and Benji provide behind-the-scenes documentation of the journey to turn B2B Growth into every B2B marketers’ favorite media property. Today's discussion is about Benji's journey leading B2B Growth over the past year and all the lessons...

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Nov. 4, 2022

Using Paid Media to Grow Your Owned Media | The Journey

James and Dan provide behind-the-scenes documentation of the journey to turn B2B Growth into every B2B marketers’ favorite media property. Today's discussion: When gated content can be useful and how we are using it. Sponsors: If you’re hiring,...

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Oct. 27, 2022

Gated Content | The Journey

James and Dan provide behind-the-scenes documentation of the journey to turn B2B Growth into every B2B marketers’ favorite media property. Today's discussion: When gated content can be useful and how we are using it. Sponsors: If you’re hiring, you...

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Oct. 21, 2022

Build vs Buy | The Journey

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion: The pros and cons of building media organically or going out and buying it.

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Oct. 7, 2022

SEO Driven Audience Growth | The Journey

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion: How we're being strategic with SEO to drive audience and affinity.

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Sept. 30, 2022

Our New Podcast Strategy That You Should Steal | The Journey

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is around the podcast strategy we're now deploying for B2B Growth and how you could steal it. …

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Sept. 23, 2022

Affinity > Awareness | The Journey

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is around building brand affinity. Sponsors: + Marketing Brew does the hard work for you, dropping a...

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Sept. 16, 2022

B2B > B2C | The Journey

James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is around defining your why and identifying your villain. Sponsors: If you’re hiring, you need Indeed. Sign...

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