Transcript
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Welcome back to be tob growth.
I'm looking lyles with sweet fish media.
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Today is another episode in our content
based networking series where we talked to folks
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who are using their podcast or other
content channels to not just do content marketing
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where you create content for your ideal
buyers, but you created with them.
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I'm joined today by David Ledgerwood.
He's the managing partner over at a zero.
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His Friends Call Them Ledge Ledge.
How you doing today, man?
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It's good to be here, Logan, thanks for having me. Awesome.
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Well, Ledge, we have to
know here at sweetfish there is a great
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debate. Team Coke, team Pepsi. Which one you on? Man,
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Oh man, I am going to
get in trouble here. I'll tell you
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why. My wife works for Pepsico. So I'm a big I'm a big
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mountain do guy, you know,
so I can roll that way. But
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my coal up preference is the red
man, actually coke zero. So I
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may get in trouble. Hopefully I'm
on a lot of podcast and she doesn't
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listen to this one. I will
make sure not to share her share the
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links. Unless you know, you
and I get it odds at one point
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and then now I've got something over
you know. Not good to know.
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Good, that's getting serious right there, right right. We didn't know it
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was getting so serious so quickly.
I thought this was collaborative, collaborated networking
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content. Let's just yes, we
were talking about content based networking, which
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is all about collaboration. Well,
let's dive into that, man, because
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your story, when I heard it
the other day, I was like man,
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this is such a good example of
what we talked about in content based
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networking, where you create content not
just for the audience, not just for
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the downloads, not just for the
listens or the video plays, but you
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use it as a way to build
genuine relationships with people who could buy from
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you, and you generate content along
the way. I've got a linkedin post
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cooking that content based networking is greater
than content marketing because you get all the
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benefits of content marketing, but sales
get something too. And so tell us
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a little bit about what was your
story in content based networking, just kind
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of lay the foundation before we get
into what it generated, how you did
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it? What was the situation that
led you to your content based networking strategy?
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Sure, yeah, so I've been
VP of sales type of guy early
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on in several different startups and as
I was running lots of sales calls,
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you know, I just got it. was more like I want to do
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a podcast because it was like my
hobby. You know, it is an
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interesting side project. So, you
know, I like talking to people.
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I was good at it. I
was doing lots of sales calls every day
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and we thought, you know,
well, a podcast kind of, you
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know, checks one of those marketing
boxes, like we kind of should do
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it for the value of content marketing
and inbound. You know, you just
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feel that you should have a podcast. I think a lot of people think
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that it was a side project.
Wasn't a strategy. You know, I
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didn't know now then what I know
now, and I think I would have
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been more delivered at first. But
my first twenty interviewer show or just me
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talking to a guest, somebody from
my network, that I would just say
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hey, you know, I want
to let's just riff, let's have a
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conversation. I'm going to record it. I don't even know what I'm going
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to do with this later. So
I had no appreciation for the engine that
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we're going to talk about. The
developed and in the value of it.
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So I can't say that I was
brilliant and I stepped into it, you
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know, with with open eyes.
I figured it out, as you guys
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did, maybe over time. Yeah, absolutely. So you know, if
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for anyone who hasn't kind of heard
that story on sweetish's side, several years
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back we were not a podcast agency, we were a blog writing agency and
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we got one of our first big
customers was was a church in the south,
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I think in the Houston area,
and James R CEO had done some
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some podcasting with a friend before on
some side projects and James hates cold calling
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and so he was like, well, what if I started a podcast and
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I invited our prospects to be on
and boom, he got an eighty percent
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response rate. So that was kind
of the Aha moment for James. Bad
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News was none of those churches had
budget for the blog writing we wanted to
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do for them. So that's when
we made the pivot. INT BE TO
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BE PODCASTING. But what was the
scenario for you ledge? who were you
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guys targeting? What was kind of
the the stage of the company? What
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what persona? How did you then
decide, all right, we're going to
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start a podcast and we're going to
interview, you know, this persona.
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What did that look like when you
first got started? Yeah, yeah,
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it's a couple years into my tenure
at the company. We had grown from
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the mid six figures to, I
think just over about one and a half
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million run rate at that point.
The particular company was in the software engineering
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staffing space. So it was like
placing very high dollar elite software developers on
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contract position. So it was like
a double side of market type of thing.
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Like think about like superpower up work
but with, like, you know,
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a lot more at that time human
touch. It was less Sassy and
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we so we got hired by cteos
engineering leaders, you know, to place
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them with talent, because people wanted
to build up their developer teams, and
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so that persona was the target for
both selling and for the podcast. Those
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are the people that I wanted to
talk to and I think we had the
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idea that I had to the developers. Did you? Did you go ledge
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to the developers in the talent pool, or did you go to the decision
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makers at the accounts that were hiring
you guys for the placements, the CIO's
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and it leaders, the leaders yeah, so the target for the guests was
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the CTEO or the software engineering leader, not the developers. We thought about
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that, you know, and it
would be cool to serve our community that
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way, but we couldn't draw as
much of a line to what we believe
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would be the revenue channel. And
part of our marketing strategy was as in
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order to be different, we had
to be credible to engineering leaders. Like,
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from the standpoint of that we really
know software engineering right. So when
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we targeted those folks, it was
about having a very credible discussion about software
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engineering topics. And I come from
a consulting background, you know, enterprise
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it like, I was able to, you know, talk about those things
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at that level. So I was
a logical person to do that. But,
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you know, again, we thought
about it more from the marketing Lens
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than we did from the sales lands. I just happened to be in that
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seat. Yeah, so that's really
interesting because you, as the as the
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sales leader, was kind of like, all right, we don't have much
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going on from the marketing front because
we're kind of earlier stage. So maybe
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doing a podcast would at least it'd
be kind of easy. You know,
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quote unquote, easy because you know, we don't have to write stuff,
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we can just talk. People might
say yes. When was that Uha moment
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for you, like, okay,
this is not just a content channel,
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but we should double down here,
because I'm getting in front of CTEOS and
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and software engineering leaders who could buy
from US and I'm getting to build a
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relationship with them while we're creating content. So it's not just kind of the
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long game. This can play the
short game as well. When was that
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unlock for you? Was it after
doing a few episodes or just noticing,
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heck man, a lot of people
are saying yes and I'm getting in front
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of more potential customers. When did
that kind of pivot for you to where
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you guys looked at hey, there's
two benefits here. It was pretty quick
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and that it was. It was
working because, you know, to me
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it was just another sales call,
like that's what I was going to do
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anyway. You know, I'd asked
them a bunch of questions about their business,
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about them, about their expertise,
and you know, I could be
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likable, I could relate like those
were the the same things I was trying
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to create on a sales call.
It was it was happening organically in these
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interviews and the pre impost I was
getting to just tell them like about our
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business and you know. So I'd
give a tiny little pitch just like hey,
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let me get you oriented to what
we do so you can understand my
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perspective, you know, coming to
it. So I think the ability of
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a salesperson is like we're already interviewers
right. So it makes a lot of
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sets. You typically won't maybe see
the salespeople doing the PODCASTS, but in
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this contact like that's all we do
all day, like we interview people on
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calls. It just isn't being recorded. So it was this natural slide in.
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And then I don't know, I
probably took I don't know, maybe
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twenty, thirty episodes and I made
like a direct sale to a guest right
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after the show for like a sixfigure
deal. And I was like Whoa,
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like wait a second, you know, like usually that takes a month,
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back and forth, proposals, whatever. I got the verbal right there,
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like after the show, and so
that's where I started to say, I
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think this has legs. Why don't
we go from like once a week to,
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you know, just me doing this
all the time? And you know,
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we'll slide it in with sales calls. And so I did an interview
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or two every day and we ended
up getting eighty to a hundred in the
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cooker and we released five days a
week for over a year. And Yeah,
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we ended up doing like three hundredzero
dollars of direct sales just like that.
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Like during the interviews. Another to
fifty of you attributed that. We
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knew absolutely came from that podcast effort
through the sales team. So it's no
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questions, like a ten to one
investment return on that project. Man a
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x Roy tons of content coming out
the other side and already proven oury.
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So all the content then was just
kind of Gravy, like we've already paid
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this has already paid for itself.
And you know so many folks are struggling
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to produce more content and justify the
spend, because it usually is the long
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term play, but in the short
term. So if I'm telling it upright,
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in the short term, you guys
basically had over half a million dollars
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in attributed revenue to this strategy,
about three hundred thousand indirect attribution, which
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means deals with guests. Right.
It would gether that happened post interview or
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couple weeks after or whatever? And
then the secondary attribution. What were you
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guys doing there where you were doing
some strategic follow up where you kind of
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have in your sales team say hey, we had your cteo on the podcast,
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I'd like to you know, talk
to you. Sounds like from what
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I heard here, maybe using that
interview, that hey, there's some trigger
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questions where we can legitimately know a
little bit more to offer some value.
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I'd love to hear more about like
the tactics there, because those results are
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phenomenal and I think a lot of
people's heads are swimming with okay, that's
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really cool. How could we do
that tactically? How do we make the
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turn so it doesn't feel Baetan switchy? How do we how do we tactically
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do that? So let's talk about
the secondary attribution. Then I want to
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come back to the direct and making
that turn with the guests where you've built
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a relationship. So what was the
follow up with the sales team where there
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wasn't an immediate opportunity but the door
was open to the relationship? Yeah,
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as we got smarter about this,
I started working directly with the other sales
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team members and we would actually make
target list like well, who, what
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companies? It was sort of like
an ABM kind of strategy, right.
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So like what companies do we want
to sell to? What's our target?
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And if we made that list,
let me go find who's the CTEO,
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who's the VP of engineering? I'll
invite them on like ahead of any efforts
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to directly try to sell to them. Then we would go in after that
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interview had already published and we try
to reach into the organization, maybe to
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a different contact, because you want
to you know, a complex sale,
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right, you want to have a
bunch of contacts. You don't want to
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get caught where you only have one, you know, sort of you know
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corn contact and then they leave,
because engineering leaders they leave all the time,
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right. So for us it was
like it was really important that multiple
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touch points in the company. Then
we used stuff from the interview to reach
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out to that person and say,
Hey, I don't know, you know,
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I just learned about your company,
or hey, was super cool when
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Joe CTO was on with Ledge.
You know, hey, I don't know
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if you guys are I saw you
posted some some jobs out for engineering roles.
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I don't know if you ever considered
contract roles, you know, if
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to someone you want to talk about
it just lent credibility because wall off,
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the CTEO, was on it,
like my boss was on the show.
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These guys must be credible, right. So it it just added an air
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of authenticity and credibility to it.
So that was one thing. We would
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do that account based approach. Now
it also gave us a vehicle to you
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know, we would post like our
own house adds right audio ads on the
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thing. So it was powered by
and we would have our own ads in
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there, you know, for pre
post, roll, mid roll, and
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so we started to play with that. We'd have different promotions in there.
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That was really powerful. So it
was just like you got to control your
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channel and I think if we were, when we were thoughtful about that.
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It was just different ways to create
different relationships. And if sales needed a
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boost from somebody who was a guest, they'd even asked me and say I'm
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trying to get in touch with so
and so. I know you interviewed their
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CTEO. You think you could give
it a little boost, and so I
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would. Then I could send an
email and say, hey, you know
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Logan, remember that interview? Man, that was a lot of fun.
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Hey, there's listen, there's a
member of our team here. Let's trying
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to contact you know, Susan,
your VP of engineering. Anyway you could
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help us hook that up? You
know, I don't want to abuse our
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relationship. You know I don't want
to be beating switchy. So I would
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like put that right out there,
because that was answer your second questions,
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like how do you not be beating
switch you? I'll just say I don't
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want it to seem that way,
but I really think we can add you
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some value. Yeah, just call
out, call out the elephant in the
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room, right. And you know, I think for anybody WHO's hearing this
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is like, Oh, well,
you just did you just did the podcast
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interview with their cteo to get in, and you know that feels kind of
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that feels to salesy for me.
I mean think about folks that sell locally
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or you go to conferences in person. Why do you do that? Right,
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you go there to back when conferences
where a thing, whether it's a
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local chamber of Commerce meet up or
a big technology expo that happens once a
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year in Vegas. You go to
rub shoulders and shake hands and get to
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know people in the context of just
talking shop, whether that's in quality engineering
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or, you know, hiring or
marketing, whatever your niche is. You
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do that right. You take time
to invest in the relationship. This is
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just another way to do that and
to create content and to do it at
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scale, because you can do a
heck of a lot more podcast episodes than
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you can travel to conferences. And
plus they they meet so many people versus
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the one to one interaction of Ledge. I'm interviewing you, I'm shining the
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spotlight on your story, I'm letting
you tell me about your successes. That
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feels good and that's a little bit
more memorable than hey, we shook hands
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and met and said what do you
do? What do you do at this
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conference? So I would just kind
of draw that parallel to in person networking.
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We're just using content not as a
Batan switch sales tactic, but as
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a way to build relationships into network
better, just like any sort of networking.
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If you're just like hey, what
do you do? Let me pitch
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you like you can be annoying and
you can be to sales in that environment
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and you can do it here too. You know, I like what you
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said. They're like, Hey,
I don't want to use our relationship.
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If I'm if I'm stepping too far, just just tell me right, and
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then people will say oh no,
no, of course not right. I've
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literally had, you know, situations
where I had a follow up question with
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a guest on our show and I'm
like, listen, I don't want this
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to feel like the timeshare presentation after
a free lunch, but I just have
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to ask, like, have you
guys thought about a podcast or is that
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way off your radar? And they
might say no, we've thought about it
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and if there's not an immediate interest, I'm not going to like go into
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a fullblown sales pitch, but it
can happen very naturally like you're talking about,
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either just post interview or with those
follow up emails and stuff like that.
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I'm curious ledged last time you and
I talked, you mentioned you guys
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started to compare the reply rate of
Hey, do you want to be a
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podcast guest, versus your cold email
outreach, and I'm really curious what you
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guys saw there, because you know
there are some personas where we know you
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know sales leaders, marketing leaders.
They get the value of personal brand.
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They want to tell their story,
they want to, you know, represent
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the company and get more name recognition. Not every persona is. Is that
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the case? And specifically with you
guys talking to it leaders, who are
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maybe a little bit more introverted at
times? I don't want to, you
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know, paint with too broad a
brush, but what was the comparison for
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you guys, especially with this persona, because I think that would be interesting
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for folks to know to yeah,
I mean the thing you should know about,
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you know, being any kind of
technology leader on the software side is
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you are getting pitched by our recruiters
and staffing agencies like a hundred times a
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week. I mean it's actually miserable
and they have it relatively turned off.
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So outbound is tough like in that
that industry. But we treated it like
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an outbound campaign. It's just and
what anybody will tell you an outbound marketing
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or outbound sales is the message can't
be about you and your features or whatever.
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You know, like they don't want
to hear it. It's just tune
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now. Well, we turned it
into an outbound campaign, that it was
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about them, like I want to
have your expertise on our show, you
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know, and it came out of
this idea that I had. I had
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read. It's a common quote.
You can google this. I don't know
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who it's attributed to, but if
you want advice, ask for money.
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If you want money, ask for
advice. So that's what I like to
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do right in this context, and
it worked. You know, let's just
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treat people like experts. All I
want is your advice, all I want
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is your feedback and I'm going to
make you look like a boss. I'm
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going to publish this thing. You
can share with your network, I can
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share it with mine. It's great, it's good for everybody, and by
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offering that, we had an outbound
linkedin campaign. It's like everybody has linkedin
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fatigue now right you get like a
hundred messages a day of people who want
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to be in your network. Whenever, the years ago, it wasn't that
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way. So, you know,
I'm not saying the channel was was perfect
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for today's audience, but we invited
people on Linkedin and we said, I'm
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the host of this engineering leadership podcast, love to have you on what you
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know and we just have a dialog. There and we try to convert them
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over email to do the scheduling and
it was yeah, it was like compared
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to outbound campaigns that we had done
where like we just got ignored. I'
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mean it was like least five to
one better response. So yeah, I
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mean it was it was huge for
an outbound campaign where people we didn't know
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and we just offered them and opportunity
to come on and be an expert.
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Obviously that gets like much, much
easier as you start to be able to
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name drop, like as soon as
I have people from Google, you know,
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our Microsoft and and stripe, you
know, on my show. It
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was easy to be like Hey,
do you want to hang out with people
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like this? Initially it was a
little bit more resistance. So and ultimately
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got to where people were calling us
to get their client, like their PR
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clients and stuff on our show.
So we got outreach from major brands who
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were wrapped by PR companies that wanted
to get on my show. And so
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it kind of makes you laugh,
right. I think I heard you say
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this on one of your interviews.
Is like like all the sudden you're an
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expert, you know, you're a
voice someone should listen to and you literally
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didn't say anything. You just get
smart people on your show and asking questions
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and then you get that brand attribution
and, you know, expert, authentic
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attribution against your own personal brand.
So I mean that was a nice value
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too. Yeah, and I think
that that's something that people often underestimate.
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Gary V has talked about this a
lot. If you've ever heard him talk
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about the High School Party analogy.
Right, when you're in high school and
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you're not the cool kid, if
all of a sudden your parents are away
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and you get to host the party, guess what, you're the cool kid
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right now. I'm not saying that
was that was me in high school or
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that I was the cool kid,
but I think all of us can recognize
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whether that was your high school experience
or just from, you know, some
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s movie that takes us back or
whatever, right, because you became you
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became the cool kid for engineering leaders, but you didn't do anything. You
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didn't I don't want to see.
You didn't do anything, but you didn't
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like just hop on the mic and
I'm going to talk about what engineering leaders
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need to know and I'm going to
talk about the top trends for ctos.
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No, you just invited ctos on
to talk about their expertise and you know,
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James Taka talks about it in his
book content based networking. Oprah is
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one of the biggest, arguably household
names ever and she had an amazing story
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to tell. But she didn't become
a household name by telling her own story.
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She became a household name by saying
tell me more about that, tell
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me more. What was that like? You know, and then she created
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stories that either educated, entertained or
inspired. And so in your own niche
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you can kind of become the Oprah
in engineering, in HR whatever the case
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is. And so not only do
you have those relationships but it opens the
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door to other relationships. So a
lot of people like to like to think
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that, hey, if I get
a big name, if I get somebody
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from Google, or if I get
Simon Senec or if I get Gary V
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on my podcast, that's going to
help with the listener reach. I actually
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think the more direct impact is what
you just said, because then you can
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name drop and it will hope you
get more people that you really want to
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reach on as guests. It's not
going to explode your audience, but it
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is valuable in a way that you
might not think about it, and you
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said it right there. The other
thing I wanted to touch on that you
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talked about their ledge is the the
way that you guys positioned and named the
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show around engineering leadership. Now,
you guys very well could have said,
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you know, this is about it
staffing, or it's engineering staffing or finding
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the right talent, and that would
be branding the show around your expertise.
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And most people know, like don't
go totally inward in like name the show
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after your company, but they only
go one layer away. They talk about
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their expertise because they want to do, you know, typical okay content marketing.
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We say go one layer away,
and I hear it in your story.
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You guys went, what is our
prospects expertise and let's brand the show
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around that. Because if you talk
about it staffing and invite them to be
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on there, like well, our
staffing and hiring situations a mess. So
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they're actually the person you want to
talk to, but they don't want to
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come on your show because that's not
their area of expertise. That's probably if
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you go one layer away from yourself, it actually comes back and benefits you.
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Yeah, I think that's right.
We wanted to have a seat at
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the table with that conversation. So
you know, it was it was the
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thought process of, like, we
want to be known for we are not
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currently known for. So let's aspire, right with our our brand around this
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thing, to push ourselves into that
direction. So I think that was the
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white board conversation about it. And
there are other strategies to so add one
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zero. We're working on launching a
podcast now. That is really more about
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how do we develop our future clients? So providing educational content for people that
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are not yet ready to pay us
for what we do. They're not big
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enough, right. So I was
interested in thinking about, like how could
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we turn it into an educational asset
that would build fans early so that when
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it was time they remembered that,
hey, there's this company that provided us
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a lot of value even when they
couldn't pay for what we provide. Right.
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So I think there's lots of strategies
about how and where do I want
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to give value two people and I
of course, it all pays back.
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So you know, they give it
away. Methodology and culture for content,
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I think is becoming more in the
in the forefront but you know, even
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to three years ago everything was gated
and you know I won't give you a
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white paper unless you give me an
email address, and then we now know
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that that is saturated and less effective. So to whom do I want to
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give value to benefit the future going
concern of my business? You kind of
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ask yourself that question. I think
that's the strategy for where you should have
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your conversations and that points out.
You know what I talked about a lot.
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It's the reason my brothers a better
golfer than me. He has a
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good long game and a good short
game. I cannot play golf for two
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years and I can, you know, hit it decently, maybe in the
368
00:24:33.490 --> 00:24:36.970
fairway, maybe not, but like
I can hit it down there, but
369
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my short game is ferrendous. So
you and the reason I tell that story
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is you need both. So you're
talking about the long game and content marketing,
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but if you're doing content based networking, you get that. You you
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create value for people with the content
that could eventually buy from you. But
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in the short term you're also building
relationships and adding value to the guest.
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Because we've had the same thing.
We've had people on our show who have
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been guests who learned about us by
the invite to be a guest. They
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had never listened to be to be
growth. But we struck up a conversation.
377
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Did the interview developed a relationship?
Not every time is it. Oh,
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they're just like chomping at the bit
to ask me about our services.
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But it opens the door and a
lot of people don't think about you're adding
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value to the guest and the audience. It's not either or, it's yes
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and, and I love that from
your story. Ledge, for anybody out
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there thinking about this in a new
way, whether it's a podcast or a
383
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linkedin live series or a youtube channel
or a blog series, and they want
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to do content based networking again,
where they're not just doing content marketing,
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creating content for their ideal buyer,
they're creating content with them. Is there
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any piece of advice? You know, things that you wish you had known
387
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about what you need, how to
get started, how to run the outreach
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effectively, any anything like that as
parting words of wisdom for others thinking about
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this strategy in their own context today. Ledge, sure, sure, well,
390
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you know wisdom is just I made
the mistake more than you did.
391
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Right, so you know I think
I did not appreciate how much labor there
392
00:26:08.859 --> 00:26:12.700
was involved and how much work it
took to do all the things. You
393
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know, sort of the editing production. You know the time necessary, you
394
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know all the stuff. Social links, show notes, getting the full benefit
395
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out of it. You can quickly
get buried in the details of that and
396
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that's where an agency like you guys
would be, you know, really helpful,
397
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because all I want to do right
as a someone in my seat,
398
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I want to execute that interview and
to some party, either internally or externally,
399
00:26:37.319 --> 00:26:41.319
I want to I want to literally
hand over that file. You know,
400
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here's the video, here's the audio. I don't want to do anything
401
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else. Make this into stuff,
and I even encourage people to. You're
402
00:26:48.869 --> 00:26:51.829
absolutely right, like it can be
live series on Linkedin, it can be
403
00:26:51.950 --> 00:26:55.910
youtube, could do whatever. And
if you start with video, then you
404
00:26:55.990 --> 00:27:00.190
automatically have audio. You automatically have
half hour and hour of of text that
405
00:27:00.309 --> 00:27:04.619
can be transcribed out of that,
and you're looking at like an hour of
406
00:27:04.740 --> 00:27:10.420
audio. Could be several really nice
blog posts. So, you know,
407
00:27:10.500 --> 00:27:11.900
get an editor to work on that
stuff for you. You got all your
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00:27:11.940 --> 00:27:15.250
linkedin quotes you could ever want.
You can make some graphics out of it.
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00:27:15.450 --> 00:27:19.690
So you know, work through that, that whole chain. Appreciate that
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it's a content making machine that actually
is achieving your networking. I mean,
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how many times have you sat and
had like an amazing conversation with somebody?
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Used to be over coffee, now
it's over zoom you, like, dude,
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I wish we recorded that, like
that's what this conversation is every time.
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So you are recording and and it's
awesome and if it sucks and throw
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it out. You know, that's
okay too. So I think have a
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have a recording disposition and get used
to doing that. Get some good equipment,
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a little good set up, you
know. I mean I'm in my
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house. It's a disaster, like
the kids toys are behind me, but
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you can't tell because I at least
just bought like a three dollar curtain,
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right, and I think that's important. Yeah, yeah, but just start,
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you know, like just just record
like that. That's the biggest thing.
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People just sit around and like worry
about all the details of like I
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don't have an audience or whatever.
Like content is king. Just you've got
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to do it and and I encourage
you know, have have some budget and
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work with a partner to get,
you know, Max distribution out of the
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00:28:21.849 --> 00:28:23.529
yeah, well, I love what
you're talking about there and thank you for
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00:28:23.650 --> 00:28:26.559
that plug. I promise you everybody. I did not pay ledge for that
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00:28:26.680 --> 00:28:30.640
little plug of sweet fish there,
but that is really where we help.
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00:28:30.759 --> 00:28:33.240
But you make a really great point. Even if the if you have a
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recording disposition, then you can still
have the networking benefit if it turns into
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content, even if you don't,
you know, have the budget to repurpose
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00:28:42.150 --> 00:28:45.630
it and all the ways that you
could, or you don't have the budget
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to hire an agency like sweet fish
or or even, you know, a
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00:28:48.470 --> 00:28:53.349
conglomerate of contractors on five or whatever
it is, you still have that and
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00:28:53.470 --> 00:28:59.579
you could store up this stock pile
right and so there's there's ways to get
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00:28:59.579 --> 00:29:03.339
started without. Oh No, we
need to map out our content calendar for
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00:29:03.420 --> 00:29:07.619
a year and we need to have
a tenzeroll podcast studio. You don't need
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00:29:07.779 --> 00:29:11.569
that. I'm telling a lot of
our potential customers like just run some outreach,
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00:29:11.930 --> 00:29:15.130
hop on zoom and record and one, see how many people say yes
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00:29:15.609 --> 00:29:19.809
to kind of practice your interviewing skills
and you're going to get some benefit from
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00:29:19.890 --> 00:29:25.160
networking, even if it doesn't turn
into the most amazing podcast to ever.
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00:29:25.480 --> 00:29:29.400
You don't even need our help to
get started there. So I like what
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00:29:29.519 --> 00:29:32.200
you're talking about. Their legend.
I think you know, I've lived it
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00:29:32.359 --> 00:29:34.559
myself. I jumped into hosting this
show, a daily show for be tob
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00:29:34.680 --> 00:29:38.710
marketers, and I'm you know,
I was a decade into my sales career.
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00:29:40.029 --> 00:29:42.269
WHO's a salesperson who knows enough about
marketing to be dangerous, to be
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00:29:42.309 --> 00:29:45.470
quite frank. So you can do
it, you can get started. You
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00:29:45.990 --> 00:29:51.349
if you're just curious and you kind
of act like Oprah and just say tell
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00:29:51.390 --> 00:29:53.740
me more. What was that like? Learn to ask simple questions that open
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00:29:53.819 --> 00:29:57.339
people up. They're going to feel
great and if you're strategic about who your
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00:29:57.339 --> 00:30:00.220
guests are, making them feel great
is going to lead back to benefit to
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00:30:00.259 --> 00:30:03.460
you and it's going to benefit your
audience at the same time. Just don't
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00:30:03.460 --> 00:30:08.849
skip the guest relationships that you can
generate with any sort of content collaboration ledge.
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00:30:08.890 --> 00:30:11.650
This has been fantastic. Man.
If anybody listening to this is now
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00:30:11.690 --> 00:30:15.490
a fast friend of yours, just
like me, what's the best way for
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00:30:15.609 --> 00:30:18.730
them to reach out and stay in
touch with you? Yeah, David Ledger
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00:30:18.849 --> 00:30:22.240
Wood says, ledge in the middle
on Linkedin. I use linked in for
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00:30:22.319 --> 00:30:23.599
everything, so you should find me
there. We post a lot of great
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00:30:23.599 --> 00:30:27.839
content. I do this strategy,
videos, articles, whatever. So you
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00:30:27.960 --> 00:30:33.319
know our business is Addero, add
numeral one, ze ore O dot Coo.
461
00:30:34.559 --> 00:30:40.349
We are looking to work with BTB
services companies that have a little tech
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00:30:40.470 --> 00:30:45.109
flare and founders have gotten them to
maybe that middle six figure type of revenue.
463
00:30:45.869 --> 00:30:49.740
We work with those companies to build
sales and revenue channels to build them
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00:30:49.779 --> 00:30:55.180
up to that middle seven figure.
So if you are at five hundredzero you
465
00:30:55.220 --> 00:30:57.500
want to be five million, give
us a shout. That's what we do.
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00:30:59.460 --> 00:31:02.819
Awesome and and I highly encourage people
to follow you on Linkedin. I've
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00:31:02.859 --> 00:31:06.849
seen you more in my feed since
we've recently connected and are really appreciate you
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00:31:06.930 --> 00:31:11.210
kind of unpacking your own story of
content based networking with the podcast you are
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00:31:11.210 --> 00:31:12.890
a host of a while back.
Has Been a great conversation, man.
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00:31:14.250 --> 00:31:21.559
Hope you have a fantastic weekend.
Thanks for having me on Youtube. Gary
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00:31:21.559 --> 00:31:26.279
v says it all the time and
we agree. Every company should think of
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00:31:26.480 --> 00:31:30.119
themselves as a media company first,
then whatever it is they actually do.
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00:31:30.920 --> 00:31:34.109
If you know this is true,
but your team is already maxed out and
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00:31:34.269 --> 00:31:38.190
you can't produce any more content in
house, we can help. We produce
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00:31:38.309 --> 00:31:42.309
podcast for some of the most innovative
bb brands in the world and we also
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00:31:42.390 --> 00:31:47.579
help them turn the content from the
podcast in the blog posts, micro videos
477
00:31:47.660 --> 00:31:49.980
and slide decks that work really well
on linked in. If you want to
478
00:31:49.980 --> 00:31:56.819
learn more, go to sweet fish
Mediacom launch or email logan at sweetphish Mediacom.
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