Jan. 2, 2023

Create Market Urgency Utilizing the Heroes Journey with Breene Murphy

In this episode, https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/breene-murphy-85915032/, the Vice President of Strategy and Marketing at https://www.carboncollective.co/.

Discussed in this episode:

- The use of time,...

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In this episode, Benji talks to Breene Murphy, the Vice President of Strategy and Marketing at Carbon Collective.

Discussed in this episode:
  • The use of time, stakes, challenges, and rewards in marketing
  • How to invite your ICP into a story
  • Removing friction in the buying process