Create Market Urgency Utilizing the Heroes Journey with Breene Murphy
In this episode, https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/breene-murphy-85915032/, the Vice President of Strategy and Marketing at https://www.carboncollective.co/.
Discussed in this episode:
- The use of time,...
Discussed in this episode:
- The use of time, stakes, challenges, and rewards in marketing
- How to invite your ICP into a story
- Removing friction in the buying process
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