Transcript
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Conversations from the front lines of marketing. This is be tob growth. Hey
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friends, welcome back to be to
be growth. Today I am joined by
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Justin Simon. He is in charge
of content marketing at Metadata and Justin,
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we are so glad to have you
here with us on B Tob Growth.
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Man, awesome. Yeah, I
have to be here. Okay. So,
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Justin as it pertains to content marketing, particularly in the beat to be
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space that you and I are in, I wondered if there was something right
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off the top that you wish you
saw less of. That's going to be
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my first question to you. Is
there something you wish you saw less of
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than the beat to be space,
in the content space? I wish I
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saw less direct posting of content and
like selfserving content. So the you know,
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the idea of like we have a
Webinar, we have a you know,
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a even a podcast episode, or
we have, you know, here's
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our thing, here's our newest you
know, this is our stuff. I'd
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much rather prefer you pull the content
out of what that thing is and just
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share that content on the platform.
I would agree. If you follow Hashtags,
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man, on Linkedin and you go
for the whole it is like just
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you reposted your company's thing again,
didn't you, and you didn't add anything
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to it. You just posted that
graphic for that that Webinar. Huh,
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Hashtag Webinar. Hello, okay,
cool. Well, today I actually I
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think it's the first way I ever
really became aware of the work you're doing
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around repurposing, which I think is
a great conversation to have. But there
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was a specific post that I saw
on Linkedin, your content right, not
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about some Webinar or anything, and
I'm going to read it for us here
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to set up where I want to
want to take my questions and this conversation.
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But you said that it's really easy
to say that you are repurposing content,
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but it's harder to do because most
people don't know what's holding them back
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and the problem is the wrong mindset, which here at be to be growth
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just and we talked about mindset all
the time, so it lined up so
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perfectly with with the conversations we're having. You said you're creating too much content
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with no plan to actually get it
in front of people. I bet you
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have no shortage of content being created, but it's probably not being distributed and
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repurpose so you need to shift your
mindset from a creation mindset to a distribution
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mindset. And you went on from
there and that's where you know we're going
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to jump off that conversation. So, okay, I hear repurpose content and
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that phrase is tossed out a lot. So I want to start with giving
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you an opportunity to just define it
for us. And what does it mean
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to you? Yeah, I mean, the reason it's defined different ways because
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it truly can mean different things to
different people. Out of that is base
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core form. repurposing contents nothing more
than taking one thing and remixing it,
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reusing it, chopping it into either
another thing or many other things. So
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repurpose content for one person might mean
taking a blog post and turning that into
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social for another person that might mean
taking a youtube video and turning that into
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tick tock. Another person that might
be, you know, shooting a whole
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bunch of shorts videos, merging them
all together and putting them as a long
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form youtube video. It's all repurposed, it's all readone in different ways.
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It's just kind of taking one thing
and yeah, I kind of like to
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think of it as like you're just
taking one thing and remixing into another.
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Right. I think what's interesting is
that the history of repurpose content in the
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lexicon of content marketing has had these
ebbs and flows. Right. So I
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remember like maybe two thousand and eighteen
when it when repurpose meant basically like well,
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we need to get five tweets out
of this and we need just like
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more, more and more, like
get is like the maximount you can and
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get in front of people as often
as possible. But we aren't really going
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exactly in that same stream here in
two thousand and twenty two. That was
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great maybe back then, but you
see sort of an evolution and you often
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speak to that, talk about how
the mindset of what you're talking about when
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talk about repurposes may be slightly different
than that. Yeah, it's not necessarily.
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I think it's being strategic at the
end of the day and being realistic.
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So yeah, that two thousand and
eighteen. That that classic Gary v
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Slide Deck. The you know,
I'll take one thing and cut it up
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into a thousand things. Super Inspirational
and I think in I'd be lying if
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I said that wasn't actually an inspiration. Probably at the you know, very
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beginning. For me and a lot
of and for a lot of this right,
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but I think the the react when
the rubber meets the road in the
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reality sets in as a as a
content marketer who's got to actually get it
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done, and a lot of times
at orgs where their support needed to actually
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make that happen. So, like
m brand guidelines need to be followed and
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you know, especially if you're talking
about doing this for a company like there,
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it's very easy on a personal brand
for instance, to kind of just
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say, okay, I'm going to
go crazy and just post a bunch of
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stuff and try a bunch of different
meanings. It's not always as easy when
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you're trying to do it for corporate
brand. And so yeah, I think
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thinking through the strategy of that,
though, I'm always asking the question of
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like why, what's the purpose?
What's the function? How do we maximize
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what we're doing? I'm a classic
maximizer in that form of of like strengths
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finder, if you're familiar with any
of that stuff. Like my what what
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drives me is to get the most
out of what we have and especially as
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a content leader, we're creating stuff
all the time. That's what we're being
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tasked with. Hey, you are
the content leader, you have the content
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team, or you're working freelance or
you're figuring this out like we, thankfully
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company. He's now understand the importance
of content marketing and the value and it's
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actually becoming more and more valuable in
a more sought out position at companies.
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So like that's awesome, but then
the spotlight gets turned and so, okay,
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you gotta, you gotta perform now, like what does that look like?
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In for a lot of people,
that's that's run in the hamster wheel
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of content creation and just we're going
to create its output. It's we're going
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to create as much stuff as we
humanly possibly can as a team, and
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that's where it stops. One thing
I want to follow up with is is
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team. You mentioned it. Their
team size is eat a real thing.
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You came from a larger team,
now you work with a smaller team and
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you've seen this strategy of repurposing really
provide like a ton of reward. It's
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not just about and we did like
new content, new content, new content,
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but there's went, like you said, strategy in a small team setting.
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Obviously now you're seeing tons of reward. They're right. Totally. Yeah,
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at my last company, if you
included like our interns who were who
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were worked throughout the year, I
had a larger content team than I we
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have a marketing team at Metadata,
and so this is just interesting how those
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things work out. And that was, honestly, the other a huge thing
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for me and in my evolution of
this was going from having a full on
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content team with full time video people, full time social people, full time
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writers, and they each had their
own jobs and I sort of played the
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coach role of like getting them and
play and understanding what you know, what
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plays we were going to run and
what we're going to do and help.
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You know, I really played that
role. Come over to Metadata, it's
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content team of one, it's marketing
team of three, it's we gotta get
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stuff out, and so for me
that I was like, oh shoot,
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I'm only one person here. Now
I've really got to think about maximizing right,
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you've got I've really got to think
about getting the most out of what
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we have. And so that's where
my mindset started as far as like,
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okay, we can actually create less
original stuff, because when I came in,
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we are creating multiple original pieces of
content every single week at metadata and
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it was it was just the constant
of like all right, what's next?
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All right, what's next? All
right, what are we creating next?
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What's the what's the next thing?
And so being able to kind of pump
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the brakes there and say like that's
awesome, we've got all the stuff.
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What if we got more out of
what we did and then spread that calendar
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out a little bit to allow us
to really give ourselves breathing room to do
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more important work like strategy, creativity, saying through how to make this land
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the best possible way, because when
you're just constantly creating and constantly turning out
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content, all of those other things
kind of falls to the wayside. Before
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we get to like an example of
how you would do this, I want
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to ask a couple follow up questions
there. So, for Metadata specifically,
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what were those pieces of content that
you guys were churning out often when you
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first came on the team? Justin
yeah, at the time it was really
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blog heavy. We were writing post, we were getting post written for us.
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We had a series going at the
time, an nofluffs given series,
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where we were working with other awesome
marketers to have them essentially guest post and
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write on our blog and being able
to do stuff like that. So it
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was a really blog heavy strategy to
start, which for me made it easy
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because I had come from that world. But yeah, just trying to figure
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out how best to utilize what we
had, but then also kind of plan
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and figure out what kind of what
came next. So I guess in a
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real world example, before we just
throw out hypotheticals, as you re evaluate,
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what was the change in mindset in
maybe if there was a change in
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distribution, what did you what did
you kind of hone in on? Yeah,
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for me, the the honing in
not so I had I had set
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up some of these particular frameworks before
I came to Metadata, and so we
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were I was already kind of set
up with these ideas of like distribution doc
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so like you have a post and
you're actually figure out what you want and
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where you want to post at and
try to come up with the the end
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game plan for it. So I
kind of already knew how I wanted to
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set that was up and come up
with the distribution for it. But it
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was just a it didn't take much
work, but a convincing the other people
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on the team like hey, let's
like pause this down, like I know
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it's worth it, this is worth
it. We don't have to do you
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know, we don't have to do
this, and then be able to this
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is the other reality and the other
side of coin is being able to prove
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it out and show reason volts.
And so that was the next step.
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was like, okay, we're going
to take a break, we're going to
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try to reassess what we're doing on
the on the content, that distribution side,
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but then it's got to prove itself
out. If it didn't work,
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I'd be at the same point I
was at for and maybe I would have
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had a reassess. Thankfully it worked
and we're able to kind of get traction
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on it and make that work.
For I find that we don't have to
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do this, like take a break, is so rough. That conversation for
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marketers who are especially in something that
is seemingly working, like in your guys
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situation, where you have guest bloggers
writing and you have a system down,
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it's like, well, we don't
really need to take a break, can
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we like evolved it as we go, but sometimes in that taking a step
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back, you see things that you
don't you literally just don't have time for,
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like it's there. So I love
that you said that we don't have
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to do this, we can,
we can take a quick pause. We
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want a better outcome and obviously that's
what we're going to be judged on ultimately.
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But that strategy pieces is so huge
and all this. Okay, so
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let me do this. I'm going
to hit you with like let's say I
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work at a company and we have
an original research piece and I'm coming to
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you and I'm going, how should
I be thinking about repurposing this? Justin
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like break it down for me.
Yeah, the first thing, the I
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mean at the tippy top, as
the content person, you have to be
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super familiar with what that research is, who it's for, why it matters,
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because maybe you're not the one who
initiated that even the first place.
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Like, so at the top,
and the reason I sin that seems super
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fundamental, because it is, but
the reason you need to be able to
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do that as so then you can
understand what can come out of that,
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because I think that's what you're trying
to figure out. What can I take
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out of this research or out of
this you know, let's say, if
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it's original research, you probably put
together some sort of document, Ebook,
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PDF, slide deck, whatever,
where it breaks the actual the the data
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down, and then what I would
do is I would go through it and
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find the best subtopics, the best
you know, if you I did this
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at text mess we had, and
they still do it, had an original
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research piece on video research and essentially
it was taking that and figuring out what
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are the best pieces that are coming
out of it. Video length, of
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the he was a huge part,
or video titles or thumbnails, anything you
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can pull out, and so then
you can take those subtopics and you can
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create other pieces of content around that. So, for instance, we had
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a blog post around video length or
we had a podcast episode around video length.
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There were, you know, and
then we had tweets pointing to the
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podcast and put so you can start
to see how that stuff starts to formulate.
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But for me it really starts at
the you know I call it like
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the cornerstone piece of that content and
then breaking that down into subtopics and sub
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pieces of content from there. HMM, okay, so that's with original research.
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I'm going to just throw out like
another piece that people might have.
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So if we play this game again, I'm at a company. We hold
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a monthly Webinar and it's already something
that we're pulling off. It's in our
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regular rotation. How would you be
strategically thinking about repurposing that content? Yep,
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it's literally this is the best part. It's the almost the exact same
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format. You're just thinking through different
maybe channels. So the format for a
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Webinar. You're getting that in video, you're getting that in audio. So
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now I'm starting to think through.
Okay, what are the up? Maybe
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there's some audio stuff we could do. Maybe definitely video stuff we can do.
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Maybe it's as simple as housing it
on our website or housing it on
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Youtube. We're cutting up those best
parts out of the Webinar. It could
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be taking any it. A lot
of webinars have q and a attached to
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him. So taking the questions that
came out of that and maybe we're going
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to create more content off of those
questions to answer those. Maybe there are
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questions I got answered in the Webinar
that we knew ahead of time, very
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specific. So if we're going to
cover X, Y and Z thing,
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if I know I have this very
maybe it's a ten minute clip that I
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know and that's in that Webinar.
I know I can take that ten minute
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clip ahead of time, answer the
question and then post that on Youtube.
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That might be able to answer a
question that somebody searching. And that's where
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it's really become cyclical, because if
you're thinking about the distribution ahead of time,
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it impacts your planning before you even
do the thing. Yeah, that's
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what's so crucial about this one.
Honestly, just in this is what has
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made your content so helpful for me. Is Because, when you think about
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distribution, this almost should be a
no brainer for marketing. But like,
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because there's so many distribution channels and
the tendency is to go well, if
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we just create more content, that's
some sort of strategy, right, like
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just push out good content or like
push out content that ranks only valuable.
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Whatever valuable means. That that shifting
target, but I love that. Okay,
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and the part that you said that
I wanted to focus in on for
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a second was know the content,
which sounds so practical, but in a
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sense, like with a Webinar,
you don't have to know anything about the
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Webinar if all you do is just
repost the whole thing on Linkedin. So
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it's it's an easy cop outlook,
we shared a piece of content. Here's
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the Webinar. Versus, if I
go hey, there's a forty five second
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clip in here that speaks to some
specific problem our customers are having and we
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just focused on that little bit.
We're going to add value. We're not.
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We're no longer just promoting the Webinar, which is a frustration you and
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I both feel, and it you
start to see how this obviously repurposing content
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becomes highly valuable. But knowing the
content man like it takes time to write.
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Yeah, and I think even going
back to the mindset shift piece of
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it like that really is the core
foundation. And and a huge part of
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that is you aren't doing the Webin
are for the Webin are sake, HMM,
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as a team. You're doing the
Webin are so that you can cut
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it up and share it and have
content that you can put emails and reach
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out to customers about. And you
know what I mean. That's that's why
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you're doing it. You have a
hundred people show up, that's awesome.
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Yeah, but that's a hundred people. And so if in what companies end
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up doing is I say, okay, sweet, next shot, especially in
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the monthly cadence of that. It's
awesome, we got a hundred next month.
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Can we get a hundred and ten
or a hundred and twenty? But
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you're only focused on that singular thing
and so you're constantly having to come up
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with new ideas, new ways,
new how to. It's only on that.
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At the same time, you have
another probably if it's a larger or
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you have another group or a person
that's focused on the blog and they're trying
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to do the same thing in the
blog. You have another group people focused
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on the podcast and trying to do
the same thing on the podcast. Yep,
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when they're all trying to do the
exact same thing, hit the exact
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same topics and reach the exact same
audience through different mediums, but they're all
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just churning, churning, turning,
churning versus working together and trying to create
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a cohesive, actual system to make
it work. Yeah, when I think
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of our like distribution plans, there's
a couple projects a year where I think
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we operate at a very high level. We do it what you're saying because,
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like the stakes are raised. So
of course we're going to do it.
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This is a no brainer project to
do it on. But it's when
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we get to like that monthly cadence
where it almost feels easier to pump out
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new content consistently because all you just
worry about that over there you just were
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about, and it feels to me
this might not be everybody situation, but
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like that's we lack some of the
strategy where there could be. Hey,
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focus lesson just create new stuff,
focus more on how do we distribute this
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and get maximum return for the efforts
here. You provide context around how you
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think about all this in a framework
kind of like three pillars. So we
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have a cornerstone, core and cut
content. Break that down for US Justin
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to give us that how you're thinking
about it. Yeah, so I call
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it the the C method, and
really what it is it's trying to group
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your content. And again there's nuance
to all this. So but of course,
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in at least it as as a
base level, group your content and
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to both a timing and a size
and importance kind of level. So cornerstone
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content at the top of the pyramid, this is the stuff you should be
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creating at least, probably once a
year, bare minimum twice a year.
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Great, every quarter even better.
This. These are the digital events,
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these are the original research pieces,
these are the big, you know,
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core things that you have going out, cornerstone things that you have going out
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every every single quarter or beyond.
These are the things that every if you
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do it right, every single thing
you do for that quarter or that half
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could come off of it. okayretically, so even on a personal level.
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So like for me, if you
go Super Meta, my course is cornerstone
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content every I can create blogs,
I can create videos, I can create
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I could have a Webinar, I
could have a series, I could have
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so much stuff that comes off of
the information inside that course, and so
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that's kind of how and then from
there you can eat and that stuff would
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be kind of the core content.
So if you have, if you plan
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out a piece of original research,
something that could come off of that would
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be very clearly a blog post that
might talk about it. So you have
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a written format, you might do
a podcast episode where you go over some
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of the interesting ideas around that particular
data set and what you have and the
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report, and so that's kind of
your core level. Is the things that
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the initial things that really drive a
typical content strategy, Lebon ours event,
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you know, smaller events, smaller
blog posts and stuff like that, and
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then underneath that as the cut content, and so that is, at its
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base level, social content. I
think it could be pulled for like email
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newsletters or email content as well,
youtube shorts, Tick Tock, any of
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those type of things where you're pulling
and you're just taking this corner stone and
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core level content and bringing it down
to a level where people don't even need
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to know that those other things exist
to see the content. HMM. Okay,
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so maybe walks are an example.
You kind of gave us a little
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Meta example there for a second,
but is there a cornerstone piece right now
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that comes to mind that you could
show us how that breaks down into core
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and cut content for you? Sure, absolutely so. A good example.
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We did this with our digital event
demand last fall for METADATA. So we
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had a digital event. Typically,
what most people do when they have a
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digital event is they push at sort
of like we're talking about, with like
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a monthly Webinar, and you can
see where this really like. It fits.
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It just fits regardless of what you're
doing. But typically, when people
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have a digital event. They spend
all this time, effort, energy,
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months. I know because we've worked
on them month. I Live Wanning,
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getting speakers, getting, you know, all this stuff figured out. They
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have the event, it's awesome,
everybody feels great, event ends, that
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content is no longer good. They
don't even think. It's not even content,
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it's just a event. It's done
and so and then they send out
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the recordings after word, like or
House Amana on a landing page. Why
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do we do it? Really,
that's typically what happens, but we're all
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we do that. What we did
at Metadata was say I saw it as
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a an amazing opportunity to take this. We had twelve sessions that were tied
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like directly into like be to be, into our market, bb marketing,
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like content we knew people wanted and
would be interested in. And so what
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we did was we took that content
and planned out, literally before we even
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had the event, I had all
the content planned out into January what was
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going to launch and how it was
going to launch and where it was going
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to launch and really just having a
plan to be able to cut that up.
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And so for us we decided,
hey, we're going to post we're
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going to get out of each video, because that's what they were. They
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were sessions, but at the core
of their medium there were videos, and
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it was like, okay, we're
going to get cornerstone, maybe even a
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session, and then we're going to
get out of that session. We're going
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to we're going to be able to
have written content, we're going to take
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the top highlights out of that section
and we're going to be able to put
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it on there so that people can
read it and read through it if they
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want to. Traditionally maybe people would
do a blog post. We just thought
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that was going to be a more
consumable way to do it and then from
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there, and then from there we're
going to take and literally I watched probably
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thousands of hours worth of these sessions. I could probably repeat them before they
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even launched at certain points because I
had watched them so much, because I
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was pulling the clips and I was
pulling the best clips out of those posts.
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It's not glamorous work by any means, but it's better too. I
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feel like it's going to be better
if you do it in house and if
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you off shoot it, because you
know your audience best, and so cut
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those up into social videos and then
also made longer cut so if we expanded
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on a topic, made longer cuts
and put those videos out on Youtube to
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where somebody wouldn't have to necessarily watch
the forty minute session or the twenty minute
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session to get a good chunk of
information there and and then we'd literally would
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drip those out, the social videos, the youtube videos, every single week,
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multiple times a week, for four
months. And we're still putting that
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content out and recycling it and putting
it back into our onto social. This
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is a hit, a non beat
of B example. But one thing I
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have paid a lot of attention to
because I love sports, is ESPN,
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over time, has totally learned this
model where now, once I say this,
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you won't be able to UNSEE it, but watch the stuff that they
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share. They are so good now
at baking in old clips, things that
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are memorable from like years back in
sports, and they never used to do
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it. It always used to be
what's the event that's happening today that everybody's
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thinking about, and now they're going
we have an archive that is justin you
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and I would kill for that amount
of plant that they can post for infinity
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right, but they're like strategically going
back and just say, Oh no,
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people would love to watch that play
again. And I love how you're breaking
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that down, because you're right,
four months of content sitting there and I
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can think of all sorts of events
from the last ten years where we could
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have use that in marketing and we
didn't. We literally let it die as
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soon as that event was passed.
Yeah, it's it felt silly to me
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and a lot of it like literally
silly not to do it, like foolish
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not to do it. So but
some people feel silly and foolish for doing
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it. That's like one of the
hurdles. Yeah, I think it's intra
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that's when you're internally focusing and I
externally focus if I'm focused on my audience,
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my audience, as long as the
content is still relevant, solid,
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beneficial, useful. You know,
we had Dave gearhart on as a speaker.
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We had kyle like, if they
say something useful on October, why
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is that not useful in March,
like, why is that not useful in
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July? That is still awesome.
You know, unless it's like talking about
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a current event or or something happening, the advice is probably going to be
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beneficial, especially in marketing, for
I mean six months minium. Yeah,
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wow. Okay. So, as
we start to wrap this this up,
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any sort of just challenge you would
give us sort of on a practical how
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do we go out and do this? Is it identify a corner stone piece,
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like where would you tell people to
sort of take action? which we're
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all going to be in different places. So you don't have to make a
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blanket statement. I'll take that out, but like you get what I'm saying.
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Yeah, yeah, no, I
think. Yeah, everybody's in a
381
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different spot. I think to start
it's pause and assess. So basically what
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I did when I started at meditate
it. You can do this if you
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you know, I would almost advised
doing this every quarter. You know,
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pause where you're at, look at
what you got going out, look at
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your content calendar, quote unquote,
or whatever you have kind of you're publishing
386
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schedule, and just ask the question, are we getting the most out of
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this content? The question the answers
probably know, and so then you start
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to ask more questions. Okay,
what is it? What does it mean
389
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to get the most out of this
content? And then just plan that out
390
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and then, yeah, so and
then the next quae. Okay, what
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channels are we active on? Do
we have a newsletter? Do we have
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a social channel that we're active on? Do we have a couple? And
393
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then think about how you can maximize
those pieces throughout that. So okay,
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cool, we do have a newsletter. All right. Well, let's mention
395
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this piece of content and our next
newsletter. Okay, we are. We're
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active on twitter. Okay, cool. While then we should be talking,
397
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we should be putting a thread that
lists everything out from this, you know,
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the two or three things out of
this Webinar we should put the can
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we create twitter threats out of those, or can we create linkedin posts and
400
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then, and then just give it
a number. I think that's the other
401
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thing that people get hung up on
is like repurposing unlimited amounts of content.
402
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I could get unlimited amounts of content
out of this blog, Yep, but
403
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what if you just boxed it to
five? What what if you got five
404
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linkedin post out of that blog post? Because once you get five, you
405
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might say I could squeeze to more
out, and then you write the two
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more, but at least gives you
a goal to say we're going to get
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five out of each of these blog
posts and then maybe you can make a
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note and say, like, and
there's a lot in here. I could
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00:28:34.200 --> 00:28:37.880
probably get double that, but you
know, just set yourself a number there,
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because otherwise it's like it's too overwhelming
to look at a blog and say,
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like, what are all the what
are all the content piece I get
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out of here? So and then
just set a number and figure it out.
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00:28:48.839 --> 00:28:52.319
So, yeah, just reassess your
situation, kind of audit your content,
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figure out what's a working at us, honestly, for a super,
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super easy first level. Start what
is your best content? What's your bet?
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What's your like number one bet?
It could be a blog, it
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00:29:03.000 --> 00:29:07.480
could be a podcast episode, like
what is the piece of content that resonates
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with your audience? And then figure
out how to remix and recut that one
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piece of content for your audience.
That's what I was suggest doing, because
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then you're going to get the bug
and you're going to do it for everything.
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00:29:18.720 --> 00:29:23.240
Yeah, starting there with what's best
is is definitely going to give you
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highest Roi. And then, for
sure, when there's like that thing,
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00:29:27.519 --> 00:29:30.000
I guess we could repurpose this,
but you've already seen it work, so
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00:29:30.039 --> 00:29:33.480
you got the results. Okay,
I love the question. What does it
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00:29:33.519 --> 00:29:37.039
mean to get the most out of
this content as well? So I think
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00:29:37.079 --> 00:29:41.519
that's something I'm walking away with.
The practical remix. What's best? Give
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00:29:41.559 --> 00:29:45.480
it a number, as you just
said, and then earlier just to kind
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00:29:45.559 --> 00:29:49.519
of Ping this back at the end
so that everybody remembers we're talking about breaking
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00:29:49.559 --> 00:29:55.319
it down and Justin said, to
know the content in think through like what
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00:29:55.440 --> 00:29:59.480
can I get out of this and
those subtopics. I love that as well,
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00:29:59.480 --> 00:30:03.480
just going making a list right from
the beginning subtopics, and then where
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00:30:03.519 --> 00:30:07.839
is this actually getting distributed? What
channels? So so much here that people
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00:30:07.880 --> 00:30:14.400
can go back to. But you
also have obviously far more content around repurposing
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00:30:14.440 --> 00:30:18.559
that you've already created Justin so tell
us where we can connect with you metadata
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00:30:18.599 --> 00:30:23.400
and also the course and things on
repurposing as well. Yeah, absolutely.
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00:30:23.519 --> 00:30:29.359
So I would say if you're interested
in learning more about kind of be to
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00:30:29.400 --> 00:30:34.279
be marketing and paid ads and kind
of the future of of where be tob
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00:30:34.440 --> 00:30:37.920
is headed, I would definitely say
follow metadata. That's my metadata plug.
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00:30:38.039 --> 00:30:44.359
You can follow me on Linkedin as
well, and I'm posting there regularly every
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00:30:44.359 --> 00:30:48.599
single week. About content marketing,
content repurposing and trying to get help people
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00:30:48.599 --> 00:30:52.160
get the most out of their content. And then, yeah, if you're
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00:30:52.200 --> 00:30:57.000
interested in actually figuring out how to
put together a plan and really set this
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00:30:57.079 --> 00:31:02.440
up for your company, especially if
you're on smaller teams, these super helpful
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00:31:02.640 --> 00:31:06.200
is. I did put together a
course content repurposing road map and you can
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00:31:06.240 --> 00:31:11.039
find it at content repurposing road Mapcom
and everything's laid out there. You can
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00:31:11.039 --> 00:31:14.240
actually try it for free if you're
interested. There's a section in there to
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00:31:14.240 --> 00:31:15.640
where you can preview one of the
lessons, to get one of the spreadsheets
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00:31:15.680 --> 00:31:18.880
and kind of start to audit and
pull your stuff out for yourself. But
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00:31:18.960 --> 00:31:23.640
Yeah, love Adjustin. Thanks for
spending time here with us on B Tob
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00:31:23.759 --> 00:31:26.480
Growth. It's been an honor to
have you here. Awesome. Thanks,
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00:31:26.480 --> 00:31:32.000
beggie. Well, we're having conversations
like this all the time on BB growth
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00:31:32.039 --> 00:31:36.720
helping fuel your growth, your innovation. So if you aren't subscribed to the
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00:31:36.720 --> 00:31:40.400
show, we would love for you
to do that on whatever your favorite podcast
454
00:31:40.400 --> 00:31:44.119
platform is, and you can connect
with me on Linkedin as well. I'm
455
00:31:44.119 --> 00:31:48.640
always talking about business marketing life over
there and would love to hear from you
456
00:31:48.680 --> 00:31:52.440
so just search Benjie Block on Linkedin. Keep doing work that matters. Will
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00:31:52.480 --> 00:32:28.599
be back rous soon with another episode
of BB growth. Cheers.