Transcript
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Welcome back to BTB growth. I'm
Bliek. Those are the founder of Cothrive,
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where we help leaders in companies thrive
powered by their why? I'm the
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host of the culture series on BDB
growth. In today we were talking about
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the two reasons why your organization should
be mission driven and how you can develop
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mission driven leaders. Let's get into
it. Every company has a mission statement.
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Lots of times it feels like it's
a box to check. We have
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a mission statement because we're supposed to
have one or an organization. That's what
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organizations have mission statements, right or
better. We actually enjoy the idea of
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creating a mission and felt good when
we did it. But if we're being
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honest, it's really not that unique, not that interesting. Most organization doesn't
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really know what it is. It's
definitely not driving behavior and it's okay.
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Honestly. I think most companies are
in a position like this. Every business
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is in business to make money.
If they don't, they are not going
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to last long, right. But
a mission driven company and mission driven leaders
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unite their people around the cause that's
so much bigger than money or typical business
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results, sales goals, customer service
goals, these are all great things and
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companies should set a be hag they
carry out. They just go a big
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fan of that. That serves as
a rallying cry for the organization. But
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more important and preceding this, company
should create and leaders must bring to life
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a higher purpose mission. What's Your
Company's higher purpose for existing? Does your
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organization know it? Can they articulated? Does it drive them? Can Your
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customers feel it? If you're struggling
with those questions, this is where leaders
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step up, even if you don't
feel like you're the one who owns the
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mission for your company. Step Up. Your Company needs you, your people
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need you. They need purpose,
and it's really two huge benefits to creating
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a truly compelling mission that's brought to
life by mission driven leaders. And there's
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there's two benefits of this. One
it motivates your team and to it resonates
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with your customers and actually differentiates you
in the marketplace. So one motivate in
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your team fires them up about the
job that they do. Who wants to
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work for a company that doesn't do
something cool, that doesn't have a higher
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purpose for existing outside of making the
owner's money? Who doesn't want to work
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for a company that does good in
the world. Who doesn't want to wake
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up in the morning knowing that they're
getting to be a part of something bigger
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than themselves, creating good in the
world? Study show that employees and purpose
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driven companies are much more engaged.
Seventy three percent of employees who say their
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company is purpose driven are engaged at
work, versus only twenty three percent of
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employees engaged where the employee does not
feel like the company's purpose driven. Massive
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differential and that shouldn't surprise us,
but it's pretty compelling. So the second
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reasons so first, it motivate your
team, fires enough about the job that
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they do. Second, it resonates
with your customers and differentiates you in the
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market place. You've nailed it with
your company's mission when it's so compelling that
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customers and perspective customers can feel it. They may not be able to quote
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it as a reason their website,
but they feel it. They know there's
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something different about your company, the
way you do business. You're not just
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in it for the money. There's
something bigger at work. So how do
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we do this? I'M gonna give
you too example. The company that had
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the pleasure of working with to create
compelling missions. One of the fourtcen two
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hundred and fifty employ benefits company.
Their prior mission statement was standard for what
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you'd expect for an insurance company,
something around being a safety net for people
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when the worst happens. And that's
great. But as we ask the organization,
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why do we really do what we
do? What's the real higher purpose
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are, they're more wise to answer
behind the obvious why. That's where the
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gold happens. We realize that we're
not just there for when the worst happens.
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Great things happened to that we get
to be a part of, like
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baby's entering the world. This company
helped step alongside people when babies came in
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the world. That's a good thing, I'm just a terrible thing. Plus
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the bathroomorty of people never have to
use their insurance. Thankfully it's a good
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thing, and for them the company
was there for peace of mind. So
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we ended up with something like this. We're the support you need on your
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best, worst and most ordinary days
so that you can focus on what you
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love. Isn't that awesome? And
play benefits company that steps in to fill
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the gaps when called upon and gets
to give its customers piece of mind so
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they can focus on what they love. That's awesome. The employees in this
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company felt the transition. It felt
the change in mission and the market place
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felt it as we brought it to
life. The way our leaders spoke about
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the families that we serve, the
way we care for them, it really
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made all the difference. Second example, medium sized company in the vacation rental
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space. Their prior mission was to
make a positive impact on everyone. They
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met really good right, but it
wasn't unique. It was not compelling.
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When we asked team members, why
do you think we exist? What's the
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higher purpose that we serve? Most
responded with something along the lines it's to
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give people great accommodations on their vacation. True, yes, but why?
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We kept asking why, and it's
we got answers like it's to give them
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the best possible vacation experience with their
heart earned money. We get closer and
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then we finally hit it. It
was a family business that brings families together
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to create memories they'll never forget.
This company's higher purpose is to help families
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grow closer together. We weren't just
another place to stay like hotels. They
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got to provide families with homes where
they can cook meals together, gather around
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the big dining room table, relaxed
by the pool, and ultimately grow closer
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together by making meaningful memories that they
never forget. We change the way that
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the company spoke of guests. Everything
was about families. Instead, are marketing
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highlighted how many families the company at
hosts since one thousand nine hundred and ninety
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three. This company is now working
on a family time box that's going to
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go into the homes with conversation starters
and activities meant to facilitate special memories.
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The leaderships set the tone here and
continues to reinforce the higher purpose for the
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business they're in. And people are
more fired up about their jobs, from
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the front desk to reservations to maintenance, knowing the role that they all play
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and helping families go closer together and
make lifelong memories. So how, then,
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do you develop mission driven leaders?
First step, your company has to
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define a compelling mission, just like
we discussed. It is a prerequisite if
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you need help getting this right,
getting clarity and galvanizing your leadership team,
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and best in getting that help.
It is worth it and it's going to
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be some of the highest eternal investment
you can get. The research is very
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clear. It builds trust in your
organization, it increases engagement your talents connection
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and commitment to you as the employer
and their work. It attracts great talent
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and it set your company a part
in the market place. So the first
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key to developing mission driven leaders is
to make sure your company has a compelling
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mission. The second key help your
leaders align their personal values and purpose with
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your company's values and purpose. This
is huge. You want to connect those
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dots. If you've hired right and
have the right culture fits on your team,
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you're going to have alignment between your
talents personal mission and your companies in
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their leadership and personal growth plans.
Help your leaders articulate, first find and
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then articulate their personal mission and values. When you connect those dots with your
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companies mission and values and your talent
recognizes the alignment, it's magical. It's
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the key to your leaders being driven
by their purpose and seeing how their work
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connects to their purpose, all leading
to higher fulfillment and ultimately higher productivity.
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The next key to developing mission driven
leaders communicate. Communicate, communicate and then
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communicate again. You can never reinforce
your company's purpose in the importance of being
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mission driven enough. I'm going to
borrow from Patrick. When's the only here.
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If your people can't do a legit
impression of you, you're not communicating
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enough. Don't be like the husband
who tells his wife that he loves her
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on the wedding day and he's gonna
let her know if anything changes. We
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have to constantly reinforce and communicate what's
important, and our higher purpose is very
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important. The next key is to
help your leaders recognize the ego driven to
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mission driven spectrum. Have you ever
worked with a leader who is driven by
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EGO? Pretty Awesome, right,
great experience. The truth is, though,
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we're all driven by EGO to some
degree. We tend to associate ego
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only with pride, but being ego
driven is really just caring too much about
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how you look and letting that drive
your action or your inaction. Really,
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it can definitely be pride motivated,
but it's also just as much whenever we
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act or fail to act out of
insecurity, because we want to come across
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as perfect or we just don't feel
like putting ourselves out there. So here's
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the shift. I'm convinced that moving
from ego driven to mission driven is the
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most important shift a leader can make. I know for me, when I'm
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driven by higher purpose mission, I
care more about that than how I look.
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The mission roots out pride because I'm
humbled by the higher purpose and the
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role I get to play, and
it conquers the insecurities because it compels action.
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When we get it right, it's
not about what feels comfortable or how
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we look. It's about using our
gifts and talents to advance the mission,
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which is so much more important,
and we become more effective in our work
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when we do so. So,
as people leaders, help your leaders recognize
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that spectrum, ego driven the mission
driven, and help them make that shift.
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So here the key things I hope
you take away from this episode.
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If you don't have a compelling mission, stop what you're doing make it happen.
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You're missing out on getting the best
out of the talent around you and
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differentiating your company in the market place. There's really no greater driver to company
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culture and engage it then being mission
driven. And then, finally, help
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your leaders make that shift from ego
driven to mission driven. It's going to
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unlock so much value for your organization
and will help your leaders grow and be
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more fulfilled. Until next time.
Is Your Company winning the talent battle?
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Are Your high potential leaders as engaged
and effective as they could be? COTHRIVE
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helps companies like your words develop effective, mission driven leaders who are actually connected
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and committed to your company by using
collective leadership development through innovative mastermind growth groups.
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Discover the growth group advantage and request
a live growth group Demo for your
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leadership team by visiting Cothrive DOTCOM.
That's Cothrive with a why not? I
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DOT CO is the decision maker for
your product or service, a bdb marketer.
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