#CX 44: A Better Structure for Teaching and Learning w/ Ethan Beute

WEBVTT 1 00:00:04.679 --> 00:00:08.669 Because you're listening to this podcast, I can make one pretty good guess about 2 00:00:08.669 --> 00:00:13.509 you, and it's that you are a learner. You intentionally seek out information 3 00:00:13.949 --> 00:00:17.469 and you actively learn. I'll also go on a limb and say that in 4 00:00:17.629 --> 00:00:20.910 your daytoday or your week to week, whether at home or at the office 5 00:00:20.949 --> 00:00:25.420 or anywhere in between, all those places we find ourselves, you're probably also 6 00:00:25.780 --> 00:00:30.059 in a teaching role at some point and as both a learner and a teacher, 7 00:00:30.379 --> 00:00:33.140 I've got something for you in this episode that I think you're really going 8 00:00:33.219 --> 00:00:38.409 to enjoy. It's called blooms taxonomy. My name is Ethan, but I'm 9 00:00:38.490 --> 00:00:42.810 the chief of angelist at Bombomb, coauthor of the book Rehumanize Your Business, 10 00:00:43.250 --> 00:00:48.490 the host of the customer experience podcast and the cohost of the CX series on 11 00:00:48.570 --> 00:00:52.280 the B tob growth show. Now, I first learned about blooms taxonomy back 12 00:00:52.359 --> 00:00:55.719 in elementary school and grand rapids, Michigan. They took some cut of us 13 00:00:55.719 --> 00:00:58.880 out of the elementary school and a couple times a month we'd go downtown to 14 00:00:58.960 --> 00:01:03.479 a place called the spectrum center. There is a really special learning environment. 15 00:01:03.520 --> 00:01:07.349 It was accelerated, it was creative, it is just awesome and that's where 16 00:01:07.349 --> 00:01:12.030 I first encountered the taxonomy and all I remember about it from that time knowledge, 17 00:01:12.390 --> 00:01:19.980 comprehension and application blooms. TAXONOMY is a hierarchical model to classify learning objectives 18 00:01:21.019 --> 00:01:23.780 and educational goals, and I didn't have the language for it at the time 19 00:01:23.900 --> 00:01:27.420 time, but I knew back then that knowing something was not as good as 20 00:01:27.780 --> 00:01:32.379 understanding something right. It's good to know it, but it's even more useful 21 00:01:32.420 --> 00:01:36.290 to understand it or comprehend it. And it's useful to know and understand something, 22 00:01:36.370 --> 00:01:38.650 but it's not nearly as useful as actually applying it right. So you 23 00:01:38.730 --> 00:01:44.409 follow along. Here's hierarchical. It's like maslow's hierarchy of needs, but around 24 00:01:44.409 --> 00:01:47.280 learning. So why am I talking of how to hear on the show? 25 00:01:47.560 --> 00:01:49.640 Well, if found myself referring to it a couple of times in Linkedin. 26 00:01:49.719 --> 00:01:53.719 It just seems relevant to a lot of conversations that I find myself in because 27 00:01:53.760 --> 00:01:57.760 we're constantly teaching and learning in our roles. No matter what role we're in, 28 00:01:57.840 --> 00:02:00.400 no matter what industry were in, we have to do a lot of 29 00:02:00.549 --> 00:02:04.150 teaching and learning if we're going to be effective in the work that we do. 30 00:02:04.709 --> 00:02:07.629 So I thought by doing this quick drive by and blooms taxonomy, it 31 00:02:07.670 --> 00:02:10.069 would be useful for you in both of those roles. For example, it 32 00:02:10.150 --> 00:02:15.099 can be used across the entire customer life cycle and the entire employee life cycle, 33 00:02:15.340 --> 00:02:20.020 especially in spots like on boarding. As individuals and teams, we have 34 00:02:20.180 --> 00:02:24.819 some level of responsibility and learning, growth and even change management among the primary 35 00:02:24.860 --> 00:02:30.090 stakeholders in our business, employees and customers. How do we move our customers 36 00:02:30.129 --> 00:02:34.090 to a successful point? How do we get them on boarded successfully into the 37 00:02:34.169 --> 00:02:37.289 product or service? What do they need to know? What do they need 38 00:02:37.330 --> 00:02:39.330 to understand? What do they need to actually do? What can they create? 39 00:02:39.810 --> 00:02:44.050 And the same goes, of course, for our employees and for yourself, 40 00:02:44.090 --> 00:02:46.520 of course, whether in a formal learning environment or just learning and growing 41 00:02:46.560 --> 00:02:51.599 through things like books and podcasts, you can also think about where you are 42 00:02:51.800 --> 00:02:54.879 in the hierarchy on the topics that you care about. I don't think you'll 43 00:02:54.919 --> 00:03:00.069 be shocked to learn that blooms taxonomy is named for its Creator, Benjamin Bloom. 44 00:03:00.229 --> 00:03:02.030 He created it in one thousand nine hundred and fifty six, again as 45 00:03:02.069 --> 00:03:07.629 a classification of learning outcomes and learning objectives. Decades later, in two thousand 46 00:03:07.669 --> 00:03:13.740 and one. It was revised by Lauren Anderson and David Crathwall the original taxonomy 47 00:03:14.060 --> 00:03:16.699 from bottom to top. Again, think of it like Maslow's hierarchy or the 48 00:03:16.860 --> 00:03:22.460 now debunked food pyramid, that each one builds on the other toward the highest 49 00:03:22.500 --> 00:03:27.530 outcome. With maslow you've got physiological needs and then safety needs, and then 50 00:03:27.610 --> 00:03:30.569 love and belonging and then esteem and then, of course, the peak is 51 00:03:30.930 --> 00:03:37.210 self actualization. With blooms taxonomy, learning objectives or hierarchical in this order, 52 00:03:37.250 --> 00:03:44.800 from bottom to top, knowledge, comprehension, application, analysis, synthesis and 53 00:03:44.960 --> 00:03:50.080 evaluation. The updated and revised version, again updated in two thousand and one, 54 00:03:50.479 --> 00:03:57.590 is structured like this. Remember, understand, apply, analyze, evaluate, 55 00:03:58.229 --> 00:04:03.990 create. So remember is knowing, memorizing, recalling, remembering, understand 56 00:04:04.069 --> 00:04:11.259 of courses, comprehending, organizing, illustrating, summarizing, right, some basic 57 00:04:11.340 --> 00:04:15.019 man pipulation of the information. Then you have apply, solving a problem, 58 00:04:15.259 --> 00:04:20.699 selecting a design, reconstructing a process, doing something with what you know and 59 00:04:20.819 --> 00:04:27.930 understand. Fourth is analyze, explaining a process, answering the why questions, 60 00:04:28.290 --> 00:04:32.569 getting to why things are as they are, analyzing what's going on in the 61 00:04:32.689 --> 00:04:41.040 application Fiv is evaluate, making judgments, interpreting significance, illustrating relative value, 62 00:04:41.680 --> 00:04:46.720 taking the information that comes through analysis and making evaluations based on it. And 63 00:04:46.879 --> 00:04:51.240 the highest order is create, creating something truly new, designing new solutions, 64 00:04:51.560 --> 00:04:57.310 eliminating the least useful elements of a process or a project or a product. 65 00:04:57.790 --> 00:05:00.470 And when you think about things that you've created, you can understand how it 66 00:05:00.589 --> 00:05:06.500 was built on all of the previous pieces in the hierarchy. Remember, understand, 67 00:05:06.579 --> 00:05:13.579 apply, analyze, evaluate and create. As you look at yourself, 68 00:05:13.620 --> 00:05:15.939 as you look at your new team members, as you think about your one 69 00:05:16.100 --> 00:05:20.220 on ones with people who report directly to you, as you think about your 70 00:05:20.259 --> 00:05:25.569 new customers and your longtime customers, when you think about new products or new 71 00:05:25.610 --> 00:05:30.810 services or new features, think about what mastery requires. It requires movement up 72 00:05:30.889 --> 00:05:35.720 the hierarchy, it requires building blocks, it requires sequences of training and activity. 73 00:05:35.759 --> 00:05:40.560 As we look to develop ourselves and as we look to develop the people 74 00:05:40.560 --> 00:05:44.480 around us, it can be helpful to keep this hierarchy in mind, to 75 00:05:44.519 --> 00:05:49.589 keep blooms taxonomy in mind, especially as you're analyzing and evaluating where you are 76 00:05:49.629 --> 00:05:54.430 and where other people are on things that need to be learned and things that 77 00:05:54.589 --> 00:05:58.269 need to be done. Hey, everybody, logan with sweet fish here. 78 00:05:58.470 --> 00:06:01.670 I had to take just a second today to share with you another podcast that's 79 00:06:01.750 --> 00:06:08.740 in my regular listening rotation. The sales engagement podcast has some great interviews and 80 00:06:08.899 --> 00:06:13.220 you pick up a lot of best practices from revenue leaders that are doing the 81 00:06:13.300 --> 00:06:16.699 job day in and day out. I've picked up so much learning from other 82 00:06:16.740 --> 00:06:20.370 sales leaders that are featured on the show. One of my favorites is seven 83 00:06:20.370 --> 00:06:27.649 things marketing wish sales knew about nurturing leads. So check out the sales engagement 84 00:06:27.730 --> 00:06:30.689 podcast. Wherever you do, you're listening and by the way, if you're 85 00:06:30.689 --> 00:06:33.360 not following Scott Barker on Linkedin, you should do that too. All right, 86 00:06:34.079 --> 00:06:38.879 let's get back to the show. I hope you found this helpful. 87 00:06:39.240 --> 00:06:43.920 If you want to see an illustration of blooms taxonomy, you can visit bombombcom. 88 00:06:44.079 --> 00:06:49.069 That's bomb bombcom slash podcast. We do summaries of every episode. You 89 00:06:49.149 --> 00:06:53.709 can go deeper when I'm interviewing a guest. Of course I include video clips 90 00:06:53.750 --> 00:06:57.029 and a variety of other elements. I'm here to learn and grow with you. 91 00:06:57.790 --> 00:07:01.139 The goal of the customer experience is podcast is to create more alignment, 92 00:07:01.420 --> 00:07:06.500 holism and intention across our teams and across our organizations, all in service of 93 00:07:06.660 --> 00:07:12.779 creating and delivering a better experience for our customers. That obviously requires a lot 94 00:07:12.819 --> 00:07:15.329 of learning and growth. If you've not yet subscribed, I encourage you to 95 00:07:15.410 --> 00:07:19.209 do so. I appreciate you listening so much. If we're not yet connected 96 00:07:19.250 --> 00:07:23.490 on Linkedin, feel free to reach out. My name is Ethan Butte. 97 00:07:23.610 --> 00:07:27.329 Last name is spelled Beute, and I hope you have a great day. 98 00:07:27.689 --> 00:07:34.000 Thanks again. Hey, everybody, Logan with sweetfish here. If you're a 99 00:07:34.040 --> 00:07:38.759 regular listener of BB growth, you know that I'm one of the cohosts of 100 00:07:38.839 --> 00:07:42.040 the show, but you may not know that I also head up the sales 101 00:07:42.120 --> 00:07:45.629 team here at sweetfish. So, for those of you in sales or sales 102 00:07:45.670 --> 00:07:48.430 offs, I wanted to take a second to share something that's made us insanely 103 00:07:48.550 --> 00:07:53.670 more efficient lately. Our team has been using lead Iq for the past few 104 00:07:53.709 --> 00:07:58.389 months and what used to take us four hours gathering contact data now takes us 105 00:07:58.509 --> 00:08:01.779 only one, or seventy five percent more efficient. We're able to move faster 106 00:08:01.939 --> 00:08:07.420 without bound prospecting and organizing our campaigns is so much easier than before. I'd 107 00:08:07.420 --> 00:08:11.180 highly suggest you guys check out lead Iq as well. You can check them 108 00:08:11.180 --> 00:08:16.850 out at lead iqcom. That's Elle, a d iqcom