Episodes

“Michael Jordan played 15 years, won 6 championships. The other 9 years was a failure?” - Giannis Antetokounmpo On this episode, James and Benji discuss the recent, viral clip from NBA all-star Giannis Antetokounmpo on the topic of failure. Do the...

“The outcome of good internal marketing is cross-company alignment. And as you scale, alignment becomes your multiplier.” - Andrew Davies On this episode, Benji and James discuss the power of internal marketing and where it can be easy to go off...

Productivity and creativity don’t always play nice together. How do you re-energize your creative muscle? What if it’s in walking away from the project that you find renewed passion, vision, and inspiration? Today, James and Benji are joined again by...

On this episode, James and Benji are joined by Mark Jung, VP of Marketing at Nextiva to discuss a brilliant brand and newsletter campaign from Oatly. Link to Post:...

If you’ve been in B2B Marketing longer than 5 minutes you’ve heard about the need for sales and marketing alignment. What if one 90-minute meeting each quarter could foster that comradery and sky rocket your productivity? Today, James and Benji...

On this episode, James and Benji welcome back Dan Sanchez to discuss the latest Google Analytics update, why people are up in arms and the ultimate ramifications. Link to Post:...

In this episode, James and Benji discuss a recent post from Jasmin Alić breaking down 7 easy ways to take your copywriting skills to the next level. This post BLEW UP on LinkedIn, the tips are practical and you can apply them right away. Link to...

On this episode of B2B Growth, Louis Gudema joins Benji Block to discuss the major shifts in marketing that prompted the updated edition to his book “Bullseye Marketing” and why many B2B companies lack robust marketing programs. Discussed in this...

In terms of marketing, Apple reigns supreme. In B2B, what can we take and use? What can we learn from Apple's best ads? Using a LinkedIn post from Josue Valles, James & Benji talk about their favorite Apple ads through the decades. Link to Post:...

Today, https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/benji-block/ are joined by https://www.linkedin.com/in/andjdavies/, CMO at Paddle, to discuss the importance of having a refined ideal customer profile. How do many B2B...

Today, https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/andjdavies/, CMO at Paddle, discuss Paddle’s acquisition of ProfitWell and the need for more creative marketing in B2B.

Today, https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/benji-block/ are joined by https://www.linkedin.com/in/andjdavies/, CMO at Paddle, to discuss one of the most impressive displays of AI to date explained in a Twitter...

Recently Dave Gerhardt remarked that the real problem with demand gen is that inside of most B2B companies, it means “the only marketers responsible for revenue.” Today https://www.linkedin.com/in/jamescarbary/ and...

How much would you pay for a domain name? Today, https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/benji-block/ react to the news that Dharmesh Shah. co-founder of Hubspot paid 8 figures for chat.com.

Recently Marketing Brew published an article titled “You should post your best social content again and again”. Today, https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/benji-block/ throw in their 2 cents on the art form of...

Today, https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/benji-block/ discuss potentially the biggest lie in digital disruption, using a recent post from Tom Goodwin as the conversation starter. Discussed in this Episode: -...

Today, https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/benji-block/ breakdown a recent post on LinkedIn from Justin Rowe on how to effectively invest $500-$1,000/month on Linkedin ads. Discussed in this Episode: - What...

Today, https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/benji-block/ share a behind-the-scenes look at the ever-evolving content strategy for the show and how to find clarity amidst a million ideas.

Today, https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/benji-block/ discuss a recent post from Dave Gerhardt and his search for a GM for Exit Five. Discussed in this Episode: - Copywriting skills - Startups - The power of...

On this Echo Chamber episode, https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/benji-block/ discuss a recent post from Alex Hormozi that pours gasoline on the quality vs quantity debate. How should we be thinking about this...

On this Echo Chamber episode, https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/benji-block/ discuss the impressive and lengthy LinkedIn carousel from https://www.linkedin.com/in/tihanson/ breaking down 49 AI tools, by...

On this Echo Chamber episode, https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/benji-block/ discuss a recent post from https://twitter.com/volodarik/status/1623315017985564672?s=46&t=eS-Est7qJj1Q3A0BXKOqVw on Twitter about...

On this Echo Chamber episode, https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/benji-block/ break down the recent, brilliant ad campaign from Surreal Cereal and how B2B marketers could tap into similar ideas.

On this Echo Chamber episode, https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/benji-block/ discuss the vital business lessons marketers must learn from sales in order to increase their effectiveness.