Episodes

Content is constantly evolving, and marketers must continue to advance their skillsets to stay ahead. https://www.superpath.co/ recently surveyed nearly 700 content marketing professionals and today we’re discussing the findings. Link to Post:...

Unlock the social media algorithms – discover the nuanced differences, and take your social media channels to the next level. In this episode Brent and Benji take a look at the intricacies of Instagram, TikTok, and YouTube algorithms and unlock …

LinkedIn continues to evolve – today we’re peeling back the curtain to explain how you can find success on the platform right now. In this episode Brent and Benji take a look at the intricacies of the LinkedIn algorithm and …

“If we don’t start thinking for ourselves, AI is coming for us.” - Megan Morreale On this episode, Benji, Alli, and Brent discuss how many good content marketers were pushed into crappy content based on "results" that didn't give a …

What’s the secret to stop annoying your audience and start shaping their learning journey? Let’s discuss! In this episode, Alli, Brent, and Benji break down the differences between handraisers and learners and how, often B2B marketers confuse the...

What’s the secret to stop annoying your audience and start shaping their learning journey? Let’s discuss! On this episode, Alli, Brent, and Benji breakdown the differences between handraisers and learners and how, often B2B marketers confuse the two....

We MUST prioritize understanding our audience and the purpose behind our message before determining the method of delivery, but it’s just soo easy to get it twisted. On this episode, Benji, Brent, and Alli define the difference between strategy and...

"Our target audience is the entire universe! We're going intergalactic, baby!" In this episode, Benji, Alli, and Brent talk about some of the worst things they've heard as marketers and the best ways to address them. Link to Post:...

We’ve all heard it “Attention spans are shrinking!”, “TikTok is taking over!”, “Clips, reels, shorts, that’s the way forward!” – so what about longer videos? On this episode, Benji, Alli, and Brent discuss how long form and short form video …

We’re delving into the challenge faced by C-suite executives in sharing disruptive ideas, exploring how true thought leadership involves discomfort and controversy in steering change and altering perspectives. On this episode, Benji, Brent, and Alli...

How often do you see a piece of content that actually makes you laugh or brings you joy or whatever, and you message that person and say, "'Hey, thanks for making this content. "'It really impacted me today.'" Nobody does …

Content is rarely a straight line to conversion/purchase. Yet far too often as marketers we have bosses breathing down our knecks with questions like "But how is the blog converting?" On this episode, Benji, Brent, and Alli discuss the ROI …

Can B2B learn anything from Liquid Death or is selling water just simply too different from selling a CRM? On this episode, Benji, Alli, and Brent discuss a hilarious ad campaign created by Liquid Death and April Dunfords “grumpy” response. …

On this episode, Benji, James, Alli, and Brent deep dive into recent developments in the world of social media and content. Hashtags, posting time, replying to comments… what still matters? What can we let go and move on from? Link …

Gong, Drift, Chili Piper – they have GREAT content! BUT their buyer is not identical to your buyer, their sales cycles is different from yours… You must create a content strategy that works for YOUR product, buyer, processes, and goals. …

As Summer draws to a close, it’s time to look back and take stock of this summer’s winners and losers on social media. On this episode, James and Benji are joined by special guests Brent Barkey(Creative Director at Sweet Fish) …

On this episode, James and Benji are joined by Brent Barkey and mailto:alli.tunell@sweetfishmedia.com to discuss the recent announcement from Zoom that employees are headed back to the office. What does this mean for the future of remote work? Link...

On this episode, Benji and James dive into a thought-provoking LinkedIn post by Emil Kristensen, where he shares his top 10 non-marketing books that every marketing leader should read. The guys dissect some of the book's unique insights, exploring how...

Don’t make the BIG mistake… Trying to tie results to individual tactics. On this episode, James and Benji discuss a recent post from Mary Keough about reframing results of our marketing efforts. It’s time to shift your thinking and answer …

How do you build a content powerhouse from scratch? On this episode, Benji and James discuss the 7 step process Devin Reed has used leading content teams at two $1B+ companies. Discussed in this Episode: - How to set strategic …

On this episode, James and Benji discuss the recent announcements from Lavendar and HockeyStack – they both launched media brands! What does this mean for the future of content marketing? How is the term media brand being used by different...

Ben Meer is currently a viral machine on LinkedIn. In this episode, Benji and James break down how Ben is utilizing systems and copywriting techniques to make a notable splash on social media, and how you could do the same. …

You get about 2 seconds to make an impression. In this episode, Benji and James talk through a recent post from Nigel Thomas giving away 17 unique hooks for you to try in your next ad campaign. Link to Post:...

We’re in the middle of a massive shift. 15 years ago it was the rise of social media, today the business world is grappling with the implications of the creator economy. "Content Marketing" is changing. We see a future with …