Every Friday we share one non-obvious insight from your favorite creators in our newsletter.

Episodes

Dec. 21, 2019

1193: How (& When) to Get Funding For Your Startup w/ Eric Vardon

In this episode we talk to , CEO & Co-Founder at . Talkable helps e-commerce companies grow through targeted referral programs that leverage insights from your customers behavior Join others who have hit their sales goals & seen a...

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Dec. 20, 2019

1192: How to Align Sales & Marketing Using Buyer Triggers & a Growth-…

In this episode we talk to , VP of Marketing at . See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs. Go to to start your 30-day free trial & …

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Dec. 19, 2019

#CX 34: Delivering Extraordinary CX Is Easier Than You Think w/ Dan G…

In this episode of the #CX series, , Chief Evangelist at BombBomb, talks with , a CX and marketing speaker and consultant at and author of about the two keys to creating and delivering an extraordinary customer...

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Dec. 18, 2019

#Agency 6: 60% of Your New Rev Should Be Coming From Existing Clients…

Most of the money that you don't have right now, but you want next year, should be coming from … clients you already have. On this #Agency series, cohost dives into why your existing client base is your greatest source …

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Dec. 17, 2019

1191: 4 Marketing Trends for Small Businesses & Startups in 2020 w/ D…

In this episode we talk to , VP of Global Product Marketing at . Check out the reports from Mailchimp here... The Business Creation Journey: The State of SMB Marketing Report: Connect with Darcy on Twitter: Also, you can check …

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Dec. 16, 2019

1190: 3 Keys to Every Go-to-Market Strategy w/ Greg Drobnick

In this episode we talk to , Co-founder of . drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: Want to get a no-fluff email that boils down our …

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Dec. 16, 2019

#AI 7: The Intersection Of AI and Human Interaction w/ Touseef Mirza

On this episode, we talk with , Cofounder of and Adjunct Professor at NYU about the intimate role human interaction continues to play in brand marketing and how AI can help foster emotional connections. LinkedIn: Want to get a...

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Dec. 15, 2019

#BehindTheCurtain 11: 10 Ways to Establish Your CEO's Thought Leaders…

In this episode of the #BehindTheCurtain Series, & share some compelling stats from LinkedIn research about the impact thought leadership can have on revenue, as well as 10 ways you can tactically establish the thought...

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Dec. 14, 2019

1189: 4 Channels to Drive Sales & Marketing Alignment w/ Josh Thompson

In this episode we talk to , Vice President of Marketing at . Talkable helps e-commerce companies grow through targeted referral programs that leverage insights from your customers behavior Join others who have hit their sales goals &...

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Dec. 13, 2019

#Books 8: Why Marketing is Rarely About Your Product w/ Douglas Burde…

In this 8th episode of the #Books series, , Founder of , and , author of , recap some of the key ideas from the marketing and sales books that were recently featured on . Want to get a no-fluff …

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Dec. 12, 2019

#CX 33: What Your Marketing Team's Doing That's Probably Illegal w/ S…

In this episode of the #CX series, , Chief Evangelist at BombBomb, talks with , an intellectual property and marketing law advisor at about influencer marketing, content creation, and other potential hot spots for marketing on the...

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Dec. 11, 2019

1188: How to Tackle a Rebrand (Without Losing Your Mind) w/ Geoff Smi…

In this episode we talk to , Chief Marketing Officer at . drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: Want to get a no-fluff email that boils...

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Dec. 10, 2019

1187: A 3-Part Diagram for Planning a New Product Launch w/ Kenny Hall

In this episode we talk to , Product Marketing Manager at . Check out the Product Marketing Alliance Slack Channel that Kenny mentioned in this episode here: Now you can more easily search & share your audio content, while getting...

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Dec. 9, 2019

1186: How an Internal Podcast Can Improve Culture & Customer Experien…

In this episode we talk to , Chief Marketing Officer at . drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: Want to get a no-fluff email that boils...

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Dec. 8, 2019

#BehindTheCurtain 10: 4 Reasons You Should Setup a Podcast Conference…

In this episode of the #BehindTheCurtain Series, & share conversations and thoughts what is making us tick here at Sweet Fish Media. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of …

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Dec. 8, 2019

1185: 3 Steps to Increase Revenue Through Design Consistency w/ Garre…

In this episode we talk to , Head of Marketing at . The book Logan & Garrett talked about here: You may want to check out the Webby Awards we discussed in this episode too: The resources Garrett mentioned can …

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Dec. 7, 2019

1184: 6 Ways to Increase Traffic to Your YouTube Channel w/ Matt Duffy

In this episode we talk to , Chief Marketing Officer at . Talkable helps e-commerce companies grow through targeted referral programs that leverage insights from your customers behavior Join others who have hit their sales goals & seen...

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Dec. 6, 2019

1183: Why Website Traffic is a Vanity Metric (And What to Do About It…

In this episode we talk to , Founder of . For more on similar website traffic topics, check out the B2B Websites series here: See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their …

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Dec. 6, 2019

#DemandGen 7: How Personalization Saved Wag 100k Clients in 30 Days w…

Personalization is the future of marketing. Just ask , CEO & Co-Founder at . They help companies take their websites from a 0 to a 10 on the personalization scale, saving clients hundreds of thousands of clients in the process. …

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Dec. 5, 2019

1182: When (& How) to Use Print Media In Your Omnichannel Marketing M…

In this episode we talk to , VP of Marketing at . If you’re looking for strategic content at scale, we’ve got a hunch Hub & Spoke can help. Head over to HubSpoke.Marketing/Growth to schedule your consultation with a...

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Dec. 5, 2019

#CX 32: 5 CX Lessons from a Car Buying Experience w/ Ethan Beute

In this episode of the #CX series, , Chief Evangelist at BombBomb, shares the good, bad, and ugly aspects of his customer experience on a recent effort to buy a car. Catch every episode of Ethan's podcast, ! Use the …

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Dec. 4, 2019

1181: The 1 Thing You Need for Sales & Marketing Alignment w/ Matt We…

In this episode we talk to , VP of Sales & , CMO at . Check out these previous episodes with guests from the Highspot team: Episode 850 with Matt Weil: Episode 1064 with Jake Braly: Follow Up Resource from …

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Dec. 3, 2019

1180: 3 Steps to Design a Sales Process That Closes 3x More Deals w/ …

In this episode we talk to , Director of Sales at . Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at Want …

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Dec. 2, 2019

1179: Do Women Have the Freedom to Fail? w/ Kelly Hopping

In this episode we talk to , CMO of . drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: Want to get a no-fluff email that boils down our …

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