April 18, 2022

How Attribution Works in the Real World, with Eric Stockton

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In this episode, Benji interviews Eric Stockton, VP of Demand Generation at Constant Contact.

We discuss a recent research report published by Constant Contact around Attribution and how it actually works. To view the research report, click here.

Today we also debut a new format. A roundtable discussion before the interview, where we take on timely marketing topics. Have feedback on the new format? Reach out to Benji with things you liked or suggestions for improvement. We love hearing from you.