How Client Experience Should Shape Your Marketing, with Don Polite
In this episode Benji talks to Don Polite, the Chief Marketing Officer at SKYGEN USA
Discussed in this episode:
Alignment between customer experience and marketing
The process of moving from data to actionable insights
How annual client surveys...
Discussed in this episode:
Alignment between customer experience and marketing
The process of moving from data to actionable insights
How annual client surveys can level up your organization
Sponsors:
Marketing Brew:
Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here .
Indeed:
If you’re hiring, you need Indeed.
Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*
Claim Your Credit
*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.
Popular Episodes
New to B2B Growth? This is a great place to start.
Can You Describe Your Content in a Sentence?
Today, https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/benji-block/ share a behind-the-scenes look at the ever-evolving content strategy for the show and how to find clarity amidst a million ideas.
Michael Jordan Loves Our Cereal * | Echo Chamber
On this Echo Chamber episode, https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/benji-block/ break down the recent, brilliant ad campaign from Surreal Cereal and how B2B marketers could tap into similar ideas.
Do THIS to Instantly Write Better Titles, with Jake Thomas
Jake Thomas is the king of YouTube video titles. With over 4,000 titles under his belt, he's turned his expertise into Creator Hooks, a thriving company. On this episode Benji and Jake discuss: - Rules to follow for better title …
AI is Here to Stay, Now What? | Echo Chamber
On this Echo Chamber episode https://www.linkedin.com/in/jamescarbary/, https://www.linkedin.com/in/digitalmarketingdan/, and https://www.linkedin.com/in/benji-block/ discuss 2 pieces of content on ChatGPT. Alex Hermozi's recent video called...
3 Content Marketing Motions and How to Use Them
For the past several years talk about content and its importance is EVERYWHERE. In this episode, James, Dan, and Benji break down the three content marketing motions and how you can use them to bolster your marketing efforts. Discussed in …
How Expensive is Building a Media Brand for Your Business? | The Jour…
This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketer’s favorite media brand…and how you can do the same for your market. Today James and Dan discuss the common objection …
Taking the Marketing out of Content Marketing | Echo Chamber
Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today we're talking about the evolution of content marketing and why it's time to focus …
The Marketing KPIs Your CEO Should Care About | Original Research
We spoke with 100 marketing leaders and asked "What are the marketing KPIs your CEO checks regularly?" In this roundtable discussion Benji, James, and Logan break down the findings. Discussed in this episode: The need to prioritize brand alongside...
Your Marketing Teams Biggest Struggle | Original Research
We spoke with 100 marketing leaders and asked "What's your marketing team's biggest struggle?" In this roundtable discussion Benji, James, and Logan break down the findings. Discussed in this episode: How to beat the pervasive issue of shiny object...
Customers First, Strategy Second, with Kaylee Edmondson
In this episode Benji talks to Kaylee Edmondson , Director of Demand Gen at BrightWheel . Formerly at Chili Piper . Discussed in this episode: Working to understand your customers Pivoting away from a mql/sql approach How to crawl, walk, …
Marketing Job Post Red Flags with Mary Keough
In this episode Benji talks to Mary Keough , the Senior Marketing Strategist at Gorilla 76 . Discussed in this episode: How to hone your job posts 4 red flags to watch out for when looking for a marketing job …