Transcript
WEBVTT 1 00:00:02.540 --> 00:00:02.740 Yeah, 2 00:00:05.640 --> 00:00:08.870 what's up everybody? Welcome back to GDP Growth. I'm Leslie Cruise with 3 00:00:08.870 --> 00:00:14.670 Sweet Fish Media. And today I am joined by No. Monye Zivkovic, the founder and 4 00:00:14.670 --> 00:00:19.460 ceo of Funky Marketing. Funky marketing helps fast growing B two B tech based 5 00:00:19.460 --> 00:00:23.190 companies generate consistent revenue growth, which is why I thought that you 6 00:00:23.190 --> 00:00:27.200 would be the perfect person to interview on demand generation. So, 7 00:00:27.210 --> 00:00:31.100 pneumonia thank you so much for joining me. Thank you for inviting me. It's 8 00:00:31.110 --> 00:00:37.700 it's a pleasure. And uh that was really well pronounced name, pneumonia. Thank 9 00:00:37.700 --> 00:00:43.380 you. I practice um awesome. Well, the first question I have for you before we 10 00:00:43.380 --> 00:00:48.570 dive, you know, too deep is based on a recent Q and A. You did over on Lincoln 11 00:00:48.570 --> 00:00:53.510 live. And um you answered this question, how do you define demand generation to 12 00:00:53.510 --> 00:00:57.450 your customers in a simple way? And your response was actually, I don't so 13 00:00:57.450 --> 00:01:02.610 can you dive into that a little bit? Yeah, it's because demand generation is 14 00:01:02.610 --> 00:01:08.480 what we do and this is how we get, get our clients. So, uh, we, we basically 15 00:01:08.480 --> 00:01:13.260 don't talk with customers with potential clients that aren't already 16 00:01:13.260 --> 00:01:18.230 interested in what we're doing and those clients are coming inbound. So 17 00:01:18.240 --> 00:01:22.840 when they come to us, they should already know what we are doing. What do 18 00:01:22.840 --> 00:01:28.610 they need from us and what actually demand generation is. But to be able to 19 00:01:28.610 --> 00:01:34.060 get them to that point, we need to kind of get into the education, we need to 20 00:01:34.540 --> 00:01:39.780 to have kind of uh, strategy that creates awareness and interest of our 21 00:01:39.780 --> 00:01:45.420 services. And basically what, how I look at the like real dimension 22 00:01:45.420 --> 00:01:49.650 strategy is that it accounts for every single touch points in the buyer's 23 00:01:49.650 --> 00:01:54.080 journey. So all the way from those people that we are seeing on the 24 00:01:54.080 --> 00:02:00.410 website as unknown visitors to the customers that are delighted from our 25 00:02:00.410 --> 00:02:06.470 services and our recommended us to the, I don't know, it can be other companies 26 00:02:06.480 --> 00:02:12.690 or recently it's uh, it's even their investors that are then recommending us 27 00:02:12.690 --> 00:02:17.040 to to the other companies that are investing it. So it's it's all like 28 00:02:17.050 --> 00:02:22.120 pieces of a puzzle. And I see the whole strategy that it shouldn't ever be 29 00:02:22.120 --> 00:02:29.310 looked as like separate entities. And just by that, I'm seeing a lot of, a 30 00:02:29.310 --> 00:02:33.660 lot of companies doing it differently back in today's, it was like demand 31 00:02:33.660 --> 00:02:38.780 generation was equal to the S. E. O. Now it's a little bit different. But 32 00:02:38.790 --> 00:02:44.180 basically what we are trying to uh, teach others and to change is that it's 33 00:02:44.180 --> 00:02:50.220 the whole the whole package the whole cycle. Yeah. And you know, leaning into 34 00:02:50.220 --> 00:02:53.840 that a little bit. What would you say is the most difficult part about 35 00:02:53.850 --> 00:02:57.750 implementing those demands in strategies into say like a start up or 36 00:02:57.750 --> 00:03:02.870 even a scale up organization? Yeah, that's always interesting because they 37 00:03:02.880 --> 00:03:06.850 want it all, you know, when we start, they want it all and they want it fast. 38 00:03:06.860 --> 00:03:14.200 So instead of, you know, kind of the logical steps would be uh going in with 39 00:03:14.200 --> 00:03:19.670 analyzing the current situation and seeing like, Okay, we are getting, I 40 00:03:19.670 --> 00:03:23.870 don't know, 10 inbound leads per month, three of them and converting, let's see 41 00:03:23.870 --> 00:03:28.010 who those people are, how they are. They different from those seven that 42 00:03:28.010 --> 00:03:33.580 aren't converting and just, you know, using that data to kind of build up the 43 00:03:33.580 --> 00:03:37.360 strategy and everything. But when we start working with companies, they're 44 00:03:37.360 --> 00:03:41.980 like, okay, lets, can you do the content, can you do the advertising, 45 00:03:41.990 --> 00:03:45.440 you know, can we just keep the analyzing part And actually I found 46 00:03:45.440 --> 00:03:49.910 that this party is essential if you want to have a successful strategy. 47 00:03:49.920 --> 00:03:54.210 Besides that, there are a few more things that I find it really 48 00:03:54.220 --> 00:04:00.260 interesting and usually for us are the things that we don't work with, the 49 00:04:00.260 --> 00:04:04.610 companies we stop at that moment. So if they don't have the clear vision, you 50 00:04:04.610 --> 00:04:09.590 don't have, they don't have the culture if they don't have the identity and 51 00:04:09.590 --> 00:04:13.700 they don't know how to differentiate themselves. Because why are these 52 00:04:13.700 --> 00:04:17.709 things is important? Because a lot of things that we are doing are related to 53 00:04:17.720 --> 00:04:23.300 bringing emotions feelings, humanity from B to C. And to be to be so to be 54 00:04:23.300 --> 00:04:28.460 able to do that, we need the company that has people who understands who are 55 00:04:28.470 --> 00:04:32.360 there willingly and who understands what it takes to get to the next level. 56 00:04:32.370 --> 00:04:38.710 So not having a clear goal or uh, the goal that is uh, I don't know either to 57 00:04:38.710 --> 00:04:44.940 get investments or to police investors. It's not something that that works well 58 00:04:44.950 --> 00:04:50.040 because when you are doing that, uh, you know, working with startups, a lot 59 00:04:50.040 --> 00:04:56.750 of them are like C. B or C. D. Or like CB. Going after C day. And uh, 60 00:04:56.760 --> 00:05:03.140 basically, uh, they're measuring things and trying to create the reports and 61 00:05:03.140 --> 00:05:07.620 everything based on the investor's, you know, trying to please them and if they 62 00:05:07.620 --> 00:05:12.130 aren't careful enough, it can take them in totally different directions and 63 00:05:12.140 --> 00:05:17.080 long term it will make a lot of damage. Yeah, that's really interesting. So 64 00:05:17.080 --> 00:05:21.380 would you say, like in whenever you're measuring success in a dimension 65 00:05:21.380 --> 00:05:24.950 strategy, you know, it's important not to look at the investors and things 66 00:05:24.950 --> 00:05:28.780 like that, but how would you measure that success? Well, you know, it's it's 67 00:05:28.780 --> 00:05:33.540 important to know what what are some things that will work in a long term 68 00:05:33.550 --> 00:05:37.270 and what are some things that can work in a short term, you know, So you need 69 00:05:37.270 --> 00:05:43.410 to, to use first demanded over there and kind of get the results out of that. 70 00:05:43.410 --> 00:05:48.320 But at the same time, you need to create the new demand and go along with 71 00:05:48.320 --> 00:05:52.920 that. Because if you're just using the new demand and the things that is over 72 00:05:52.920 --> 00:05:57.610 there, you're basically going with the market and going with the market for 73 00:05:57.610 --> 00:06:01.870 the most companies looks like they are actually being successful, you know, 74 00:06:01.880 --> 00:06:06.160 because, okay, we're growing as the market is growing, the competitors are 75 00:06:06.160 --> 00:06:12.150 going in the same in the same pace as we are, but we actually don't know what 76 00:06:12.150 --> 00:06:16.090 the competitors are doing, you know, and if they innovate and come up with 77 00:06:16.090 --> 00:06:19.840 something different, they changed the perspective, they create the new demand, 78 00:06:20.040 --> 00:06:26.140 we will end up losing. So those things can be tricky. And when it comes to the 79 00:06:26.140 --> 00:06:31.180 investors, you know, they just want to see the numbers that are going up and, 80 00:06:31.190 --> 00:06:36.170 uh, you know, it's, it's easy to show in a way. Okay. We're doing advertising. 81 00:06:36.170 --> 00:06:40.650 These are the results. It should go up when we look at the content. Okay. 82 00:06:40.660 --> 00:06:44.920 These are the things that we are measuring if you know, even brand can 83 00:06:44.920 --> 00:06:49.560 be measured. So in the long term, you know, how many are people actually 84 00:06:49.560 --> 00:06:53.930 consider us as as a different company? Are they mentioned us when they are 85 00:06:53.930 --> 00:06:57.870 mentioning companies that are changing the industry? Making the difference? 86 00:06:57.880 --> 00:07:04.990 Are they, you know, bugging us as a brand when we see it at the google 87 00:07:04.990 --> 00:07:09.450 search, do we see the names of the people from the company and the company 88 00:07:09.450 --> 00:07:13.650 name? Uh, in a search in the query is how people are coming to the website. 89 00:07:13.660 --> 00:07:19.640 You know, a lot of small things can be, can be now measured and when we present 90 00:07:19.640 --> 00:07:23.930 the big picture to the investors, they should be able to understand. Yeah, 91 00:07:23.940 --> 00:07:28.280 that's great switching gears a little bit here. You know, marketing and sales 92 00:07:28.280 --> 00:07:33.230 have both evolved so much in the past few years over time and in a sense that 93 00:07:33.230 --> 00:07:37.400 the two have almost had to intertwine, you know, marketing is now closer than 94 00:07:37.400 --> 00:07:41.280 ever to revenue and sales people are really becoming marketers. So can you 95 00:07:41.280 --> 00:07:45.150 just talk a little bit about what you foresee for the future of these roles? 96 00:07:45.640 --> 00:07:50.630 Yeah, that's that's a great topic and topic that I see a lot of people are 97 00:07:50.640 --> 00:07:55.890 talking about and when it comes to the sales, I think they adopted quite 98 00:07:55.890 --> 00:08:01.460 nicely, especially when when we had the lockdown, we had the pandemic and most 99 00:08:01.460 --> 00:08:05.570 of them were already there. But some of them that they didn't realize that they 100 00:08:05.570 --> 00:08:10.220 need to actually start creating relationship with potential clients and 101 00:08:10.220 --> 00:08:16.030 customers. So in other way they started to behave like marketers. So putting 102 00:08:16.030 --> 00:08:21.770 out their content, getting into meaningful conversations and actually 103 00:08:21.770 --> 00:08:26.210 showing that they care. You know, they're not just calling out people out 104 00:08:26.210 --> 00:08:30.570 of the sudden outbound, started stopped working that good. So they needed to 105 00:08:30.570 --> 00:08:33.850 switch gears and go to do something else. And I think it's working great 106 00:08:33.850 --> 00:08:38.500 for them. On the other hand, marketing, I'm considering myself as market area 107 00:08:38.500 --> 00:08:44.210 as well and we are always like, you know, a little hesitate when it comes 108 00:08:44.210 --> 00:08:51.110 to, uh, changes. So okay, we keep ourselves inside our safe space. What 109 00:08:51.110 --> 00:08:57.950 does it mean for us? Like working on, on events, working on on, you know, 110 00:08:57.960 --> 00:09:03.150 social media, pause those kind of stuff and going after the, the new shiny 111 00:09:03.150 --> 00:09:08.390 things when it comes to technology. But what should we do instead? I think we 112 00:09:08.390 --> 00:09:14.460 are entering the as David cancel from drift said the revenue marketing era. 113 00:09:14.940 --> 00:09:18.810 Actually that's happening because we get a chance to now measure what 114 00:09:18.810 --> 00:09:19.760 marketing is doing. 115 00:09:20.940 --> 00:09:27.670 Until now. We could just measure them based on on elites. Right? So we had 116 00:09:27.680 --> 00:09:33.200 this like uh, management and Ceo is looking at marketing like, okay, so the 117 00:09:33.200 --> 00:09:38.250 sale cycle is nine months long. And what is marketing doing during that 118 00:09:38.250 --> 00:09:43.490 time? So they needed to measure marketing in some way. So leads came up 119 00:09:43.500 --> 00:09:48.900 at something that is pretty cool to measure. So when they already have 120 00:09:48.910 --> 00:09:54.400 measure mental leads, they came up with, okay, now when you have that as a 121 00:09:54.400 --> 00:09:58.220 measurement, you need to increase it every month. And when we created every 122 00:09:58.220 --> 00:10:03.210 month, then, you know, we have a lot of shit leads. Not many quality ones. And 123 00:10:03.220 --> 00:10:07.130 when they go to the sales they sell, this is saying marketing isn't doing 124 00:10:07.130 --> 00:10:12.650 their job because marketing actually isn't doing their job. And marketing 125 00:10:12.650 --> 00:10:18.800 need to understand that its job is to create the quantum machine, the machine 126 00:10:18.800 --> 00:10:24.770 that will bring the quality leads to the company. And uh, in that way they 127 00:10:24.770 --> 00:10:27.940 need to get closer to the revenue, which means that they need to have, 128 00:10:27.940 --> 00:10:31.060 like at least that's how I see it, the seat on the board, 129 00:10:32.140 --> 00:10:36.620 because they need to be accountable also for the for the revenue. And I 130 00:10:36.620 --> 00:10:44.440 mean, uh, by making this happen, I think it aligns marketing and customer 131 00:10:44.440 --> 00:10:50.720 success into one roof and it's under the revenue. Hey, everybody Logan with 132 00:10:50.720 --> 00:10:53.790 sweet fish here. If you've been listening to the show for a while, you 133 00:10:53.790 --> 00:10:58.210 know, where big proponents of putting out original organic content on linked 134 00:10:58.210 --> 00:11:02.220 in. But one thing that's always been a struggle for a team like ours is to 135 00:11:02.230 --> 00:11:06.160 easily track the reach of that linked in content. That's why I was really 136 00:11:06.160 --> 00:11:09.770 excited when I heard about Shield the other day from a connection on you 137 00:11:09.770 --> 00:11:14.030 guessed it linked in. Since our team started using Shield, I've loved how 138 00:11:14.030 --> 00:11:18.660 it's led us easily track and analyze the performance of Arlington content 139 00:11:18.670 --> 00:11:22.860 without having to manually log it ourselves. It automatically creates 140 00:11:22.860 --> 00:11:26.640 reports and generate some dashboards that are incredibly useful to see 141 00:11:26.640 --> 00:11:30.070 things like what contents been performing the best and what days of 142 00:11:30.070 --> 00:11:33.700 the week are we getting the most engagement and our average views per 143 00:11:33.700 --> 00:11:37.470 post. I highly suggest you guys check out this tool. If you're putting out 144 00:11:37.470 --> 00:11:41.700 content on linkedin and if you're not, you should be. It's been a game changer 145 00:11:41.700 --> 00:11:46.970 for us. If you go to shield app dot Ai and check out the 10 day free trial, 146 00:11:46.970 --> 00:11:52.590 you can even use our promo code B two B growth to get a 25% discount again, 147 00:11:52.590 --> 00:11:59.050 that's shield app dot Ai. And that promo code is B the number to be growth. 148 00:11:59.060 --> 00:12:05.900 All one word. All right, let's get back to the show. That's really interesting. 149 00:12:05.900 --> 00:12:09.420 Yeah, I I completely agree that, you know, especially here lately content is 150 00:12:09.420 --> 00:12:13.530 king and it's what's going to drive revenue in the long run. This kind of 151 00:12:13.530 --> 00:12:16.550 leads into my next question actually. And you know, you talked a little bit 152 00:12:16.550 --> 00:12:19.470 about how marketers are always kind of scared of change and they always want 153 00:12:19.470 --> 00:12:24.600 to stay in their in their zone. But we kind of used to focus on this specific 154 00:12:24.600 --> 00:12:28.540 marketing funnel and it seems like that funnel starting to die out a little and 155 00:12:28.540 --> 00:12:32.120 marketers are starting to see it differently actually. So, can you talk 156 00:12:32.120 --> 00:12:37.040 a little bit about shortening sale cycles in that funnel? Yeah, for sure. 157 00:12:37.050 --> 00:12:42.660 And I agree about about the funnel, I think we cannot put things inside the 158 00:12:42.660 --> 00:12:49.370 funnel today as as we did before, because people are having so many touch 159 00:12:49.370 --> 00:12:53.660 points before they got to the sales that we cannot even measure all of them. 160 00:12:53.670 --> 00:12:59.440 So let me tell you a little bit how, how we do it. So because we are in B2B 161 00:12:59.440 --> 00:13:03.970 and we're working with the big companies, so we focus on linkedin and 162 00:13:03.980 --> 00:13:08.690 by focusing on indian, what do I mean when we come to the company, we usually, 163 00:13:08.690 --> 00:13:15.130 what we're seeing is that companies have main pillars in written broadcast 164 00:13:15.140 --> 00:13:20.760 and usually those, that content is quite okay, meaning that they have uh, 165 00:13:20.770 --> 00:13:25.680 keywords, they know the persona and they were using the tone of voice which 166 00:13:25.680 --> 00:13:30.460 is right for the, for the company. So instead of writing like coming up and 167 00:13:30.460 --> 00:13:35.020 writing new post for the, for the linden, we use those articles, 168 00:13:35.030 --> 00:13:39.620 transform them into the, into the post and just adopt them to the people that 169 00:13:39.630 --> 00:13:43.470 we are using it to distribute. It takes me to the next point. So we are using 170 00:13:43.470 --> 00:13:47.580 actually people from the company to distribute the content Ceo, we'll talk 171 00:13:47.580 --> 00:13:51.420 about the leadership about the investment Ceo, we'll talk about 172 00:13:51.420 --> 00:13:56.690 business development, head of continue to talk about the content etcetera. So 173 00:13:56.700 --> 00:14:00.970 we adopt their tone of voice and everything. So it means if somebody is 174 00:14:00.980 --> 00:14:07.330 uh, not funny, we will add that to the, to the content and by doing that, we 175 00:14:07.330 --> 00:14:12.500 are hammering over pain points. So using that content is already existing 176 00:14:12.510 --> 00:14:16.810 when we don't have it, we start creating new ones. So, additional thing 177 00:14:16.820 --> 00:14:22.610 that will happen is that even after two weeks, maybe a little bit more, it will 178 00:14:22.610 --> 00:14:28.600 become boring. So we need to add personal uh views personal stories and 179 00:14:28.600 --> 00:14:33.100 everything. So we do the interview of half an hour a month with everybody 180 00:14:33.100 --> 00:14:37.480 involved in the strategy so they can share their, you know, uh their 181 00:14:37.480 --> 00:14:41.660 personal stories, How do they see their positions? What are their views of the 182 00:14:41.660 --> 00:14:45.180 things that are changing in the industry? All kind of things. And we 183 00:14:45.180 --> 00:14:49.630 had that as well. So, we are kind of building the company brand by building 184 00:14:49.630 --> 00:14:54.650 the personal brands of the people in front of the company into that way. We 185 00:14:54.650 --> 00:14:59.410 are also educating the potential clients because we are constantly 186 00:14:59.410 --> 00:15:04.180 adding new people to defeat in being engaged in the comments and when they 187 00:15:04.180 --> 00:15:08.450 are educated enough, they come to the Lincoln diem's or they find the link in 188 00:15:08.450 --> 00:15:15.050 the featured section or they go to the google and convert to your website. On 189 00:15:15.050 --> 00:15:21.640 the other hand, when it comes to the company pages, what we found out that 190 00:15:21.650 --> 00:15:26.150 his working is adding another content pillar, which is like podcast like this 191 00:15:26.150 --> 00:15:29.580 one or the video interviews or something like that. When if the 192 00:15:29.580 --> 00:15:36.500 company don't have the authority yet, so we start building people who are, 193 00:15:36.510 --> 00:15:40.790 let's call them influencers or authority in the field to talk about 194 00:15:40.790 --> 00:15:44.860 themselves for an hour. And so we cannot build the authority of the host. 195 00:15:45.240 --> 00:15:49.190 If if they already have the authority, we go directly to the people who are 196 00:15:49.190 --> 00:15:54.690 from the companies were targeting. So I don't know if we are going after CFO, 197 00:15:54.690 --> 00:15:59.880 we invite the CFO to the podcast to talk about. I don't know how they hire 198 00:15:59.880 --> 00:16:05.560 vendors, how the firebenders, how the decision making process going, also uh 199 00:16:05.940 --> 00:16:10.880 how the buyer's journey is going. So we ask all the questions that we need in 200 00:16:10.880 --> 00:16:16.350 order to kind of get into the conversation after the podcast. And 201 00:16:16.350 --> 00:16:20.930 basically when we have this long pillar of content, we go to Youtube video, we 202 00:16:20.930 --> 00:16:27.410 go to anchor or any other uh body of platform to distribute it. We sort of 203 00:16:27.420 --> 00:16:33.150 one hour, let's say of content. We can come up with 3-8 smaller pieces of 204 00:16:33.150 --> 00:16:38.840 content where we target each points in by a journey and we share that with 205 00:16:39.840 --> 00:16:42.890 with the guest, right? So they can share it on their profiles. We share it 206 00:16:42.890 --> 00:16:46.560 on the company page where we tagged them and basically we build our brands 207 00:16:46.560 --> 00:16:53.550 by building the brands of the of our customers or potential clients and we 208 00:16:53.550 --> 00:16:57.070 send it to them so they can share it. And while they're doing this, we are 209 00:16:57.080 --> 00:17:01.130 from the personal profiles, we are adding more people from the, from the 210 00:17:01.130 --> 00:17:05.859 company, so the visibility is bigger and that's how we do it organically. 211 00:17:06.339 --> 00:17:11.200 Okay. But you know, as you know how things are going, Quantum takes time to 212 00:17:11.200 --> 00:17:19.770 work and uh sale cycle is still long one, so the customer will say, okay, so 213 00:17:20.240 --> 00:17:24.420 we still need to wait how long this takes for that to work. So we need to 214 00:17:24.420 --> 00:17:29.190 come up with something that will, you know, shortened to be able to do that. 215 00:17:29.200 --> 00:17:34.020 We use a bit see metal, so from that perspective we use facebook and 216 00:17:34.020 --> 00:17:40.560 instagram else to amplify the content distribution. So we create a different 217 00:17:40.560 --> 00:17:45.310 kind of contents or news like articles or testimonials or case studies, 218 00:17:45.320 --> 00:17:49.980 anything that can be consumed in like three minutes. And we target uh, to 219 00:17:49.990 --> 00:17:57.710 kind of Targets. So one is the decision maker and other is somebody who will 220 00:17:57.710 --> 00:18:03.280 actually use the service or the product, let's say if we are running against for 221 00:18:03.280 --> 00:18:09.340 camera, it will be social media manager. So we uh watch what's happening on the 222 00:18:09.340 --> 00:18:13.960 channel level is the right people reacting, then we see what's going on 223 00:18:13.960 --> 00:18:18.960 on on the website. So is the, are they actually reading the article and if 224 00:18:18.960 --> 00:18:23.290 it's happening then we wait just what's going to happen? Like the decision 225 00:18:23.290 --> 00:18:29.190 making process to be finished inside the company they come and convert. If 226 00:18:29.200 --> 00:18:34.240 you know the next step can be, that's not happening. We know now which piece 227 00:18:34.240 --> 00:18:37.850 of content they were interested in. We know their position and everything. So 228 00:18:37.850 --> 00:18:43.550 we can come up with retargeting and get the specific offers or you know, if 229 00:18:43.550 --> 00:18:48.820 they want to have results right away, then we move into the PBC, I mean we 230 00:18:48.820 --> 00:18:52.010 can always add linden, it's to the equation, but all depends like what 231 00:18:52.010 --> 00:18:56.880 they want to do, but how big is the company, how big budget, etcetera. Yeah, 232 00:18:56.890 --> 00:19:01.800 that's great. I, I love you gave so much good advice in that in that minute 233 00:19:01.800 --> 00:19:06.310 there and I think one thing I love that you talked about was kind of building 234 00:19:06.310 --> 00:19:10.740 your brand and I think that we've kind of done this that Swedish accidentally. 235 00:19:10.740 --> 00:19:15.110 Actually, we've had a lot of people from, you know, people who work in our 236 00:19:15.110 --> 00:19:19.210 company who have just been posting on linkedin lately just because it's 237 00:19:19.210 --> 00:19:22.940 something that we all collectively kind of agreed we wanted to get involved in. 238 00:19:22.940 --> 00:19:26.310 It's not something anyone made us do, it was just, hey, I want to start 239 00:19:26.310 --> 00:19:30.750 posting on linkedin more often and it's really helped to build the Swedish 240 00:19:30.750 --> 00:19:34.870 brand as a whole. So it's been really cool to kind of see that in motion and 241 00:19:34.870 --> 00:19:38.610 see how that's been working for us and our company. Um, but I also like what 242 00:19:38.610 --> 00:19:43.460 you said about building your brand by building your customers brand as well, 243 00:19:43.470 --> 00:19:49.440 and kind of like sharing them on your personal page and getting them to share 244 00:19:49.440 --> 00:19:53.090 and kind of like vice versa. I think that's, those are really, really great 245 00:19:53.100 --> 00:19:58.980 methods. Yeah, I, I see that you're doing a really great stuff, really like 246 00:19:58.980 --> 00:20:04.180 it and I like that all of you have, you know, have a unique saying underneath 247 00:20:04.180 --> 00:20:09.010 the brand, you know, because you are different people telling different 248 00:20:09.010 --> 00:20:13.770 things, but it all comes down to one story that the brain is trying to tell. 249 00:20:13.780 --> 00:20:17.850 That's great. Also, Yeah, I didn't, I didn't mention, but just doing this, 250 00:20:17.850 --> 00:20:22.670 what I explained, focus only on linkedin. Now it's like five of us 251 00:20:22.670 --> 00:20:27.660 inside the company, but it was even three of us. We managed to get 33 deals 252 00:20:27.660 --> 00:20:32.760 closed in a year, wow. So and it's not like just small companies, some of the 253 00:20:32.760 --> 00:20:38.490 Denver companies with With now 750 people, 500 people and they all came 254 00:20:38.490 --> 00:20:44.730 inbound, wow. That's crazy. What is something that you think marketers in 255 00:20:44.730 --> 00:20:50.050 this space tend to get wrong? That's an interesting question. But the basics, 256 00:20:50.640 --> 00:20:56.700 marketers tend to ignore the basics and they move, as we mentioned, to the, you 257 00:20:56.700 --> 00:21:01.570 know, which tools are we going to use? How are we going to implement certain 258 00:21:01.570 --> 00:21:06.880 things? What are some small changes that we need to to add? But instead 259 00:21:06.890 --> 00:21:11.120 they should actually focus on the basics. Check the analytics, checks 260 00:21:11.130 --> 00:21:16.320 what are the things that are actually working and focusing on that. And when 261 00:21:16.320 --> 00:21:20.860 I say uh, finding out what's working. And we also mean like talking to the 262 00:21:20.860 --> 00:21:27.250 customers somehow as marketeers tend to run away from that. But I think now 263 00:21:27.250 --> 00:21:32.290 even even the people who are really like shy and don't want to, you know, 264 00:21:32.290 --> 00:21:38.200 jump on the call and call customers. I mean they can listen to the websites 265 00:21:38.210 --> 00:21:42.930 when their target customers are talking, sharing all kinds of things, not only 266 00:21:42.930 --> 00:21:48.000 business related but also personal things. They can jump into Twitter when 267 00:21:48.000 --> 00:21:54.190 they can find out. Also things I remember like back in 2017, I closed 268 00:21:54.190 --> 00:21:59.620 the linkedin lead just by by talking with the guy about basketball and NBA 269 00:21:59.620 --> 00:22:05.190 on twitter. So uh, doing those kind of things really helps. But we need to get 270 00:22:05.200 --> 00:22:10.750 out of the circle when we are and actually start talking with the 271 00:22:10.750 --> 00:22:15.730 customers. I think that's, that's the one thing that needs to happen and uh, 272 00:22:15.740 --> 00:22:19.870 we need to get closer to the revenue. That's uh, that's also the thing that a 273 00:22:19.870 --> 00:22:24.080 lot of marketers are trying to skip because you know, they don't want to be 274 00:22:24.080 --> 00:22:28.810 accountable for the number. It's easier like this. You know, we are creating 275 00:22:28.810 --> 00:22:33.350 events. We are giving, you know, leads to the sales and it's up to them what 276 00:22:33.350 --> 00:22:38.220 they will do with them. You know, and your, you don't have responsibility and 277 00:22:38.220 --> 00:22:44.820 it's all summer, you know, but that's actually far away from reality. And uh, 278 00:22:44.830 --> 00:22:49.000 we need to change this a little bit because if we are changing, I think 279 00:22:49.000 --> 00:22:52.480 that the whole system in the company will change and the company will 280 00:22:52.480 --> 00:22:57.720 prosper. Absolutely pneumonia. This has been so insightful. Thank you so much 281 00:22:57.720 --> 00:23:01.510 for joining me here. And if our listeners have questions or want to 282 00:23:01.510 --> 00:23:05.690 learn more about you or your company, where can they find you online? Yeah, 283 00:23:05.700 --> 00:23:10.120 it's me on leading or any other platform. And funky marketing dot net 284 00:23:10.130 --> 00:23:15.270 is always our website is always a good place to start. Perfect. Fantastic. 285 00:23:15.280 --> 00:23:18.460 Well, thank you again so much for joining me here on GDP growth. Thank 286 00:23:18.460 --> 00:23:19.050 you for having me. 287 00:23:20.940 --> 00:23:25.050 Is the decision maker for your product or service of VTB marketer. Are you 288 00:23:25.050 --> 00:23:29.260 looking to reach those buyers through the medium of podcasting? Considered 289 00:23:29.260 --> 00:23:34.480 becoming a co host of GDP growth. This show is consistently ranked as a top 290 00:23:34.480 --> 00:23:38.630 100 podcast in the marketing category of apple podcasts And the show gets 291 00:23:38.630 --> 00:23:44.210 more than 130,000 downloads each month. We've already done the work of building 292 00:23:44.210 --> 00:23:48.240 the audience so you can focus on delivering incredible content to our 293 00:23:48.240 --> 00:23:56.350 listeners if you're interested, email Logan at sweet fish Media dot com. Yeah.
