June 11, 2021

How to Package Your Ideas To Extend Their Reach

In this episode, Dan Sanchez shares how you can package ideas to extend the reach of your thought leadership.

In the episode he covers:

  1. Why packaging ideas are important
  2. The 7 parts to packaging an idea
  3. What packaging ideas allows you to do
Transcript
WEBVTT 1 00:00:05.640 --> 00:00:09.670 Welcome back to BBB growth. My name's dan Sanchez. My friends call me dan 2 00:00:09.670 --> 00:00:14.160 Chevez and I'm here to talk to you about how to package ideas for thought 3 00:00:14.170 --> 00:00:18.340 leadership because you might have some unique ideas and they might actually be 4 00:00:18.340 --> 00:00:23.150 extremely helpful to your audience, but generally you need to go a step farther 5 00:00:23.540 --> 00:00:27.330 to package them correctly in order to get them seen by more people to have 6 00:00:27.330 --> 00:00:32.360 them remembered more easily and for them to go to work for others. Um in a 7 00:00:32.360 --> 00:00:36.730 more substantial way. The idea is not unique. It actually comes from Matt 8 00:00:36.730 --> 00:00:40.750 Church who I just had the privilege of interviewing a few days ago and we 9 00:00:40.750 --> 00:00:43.910 published it by the time you're listening to this one and we talked a 10 00:00:43.910 --> 00:00:47.160 little bit about this idea of how to package ideas he wrote about in his 11 00:00:47.160 --> 00:00:50.720 book called the Thought Leaders Practice, which you can actually get 12 00:00:50.730 --> 00:00:56.050 for free on his website Matt church dot com. But after wrestling with it and 13 00:00:56.050 --> 00:01:01.040 kind of using it myself, I've come up with my own way of approaching it, uh 14 00:01:01.050 --> 00:01:05.680 slightly simpler version of his way of two package ideas. And I wanted to 15 00:01:05.680 --> 00:01:09.560 revisit it here because I thought it was such a powerful idea, like anybody 16 00:01:09.560 --> 00:01:13.260 could use this even if you're not quite an expert. Yet, even if you're not 17 00:01:13.740 --> 00:01:17.930 aspiring to be a thought leader, to kind of come up with unique ideas that 18 00:01:17.930 --> 00:01:23.450 are helpful and then packaging them not only lens gives you more credibility as 19 00:01:23.450 --> 00:01:27.720 a professional or an expert, it's such a great way to come up with ideas that 20 00:01:27.720 --> 00:01:32.020 can be turned into more content later. So even if you're a thought leadership 21 00:01:32.020 --> 00:01:36.470 practitioner or you're a content marketer who wants to better solidify 22 00:01:36.470 --> 00:01:41.670 the ideas of your subject matter experts, you really should learn. And I 23 00:01:41.680 --> 00:01:46.570 would say master this idea is it's not a very complex idea. So I wanted to 24 00:01:46.570 --> 00:01:50.550 give you a super simple framework to start doing this with your subject 25 00:01:50.550 --> 00:01:53.900 matter experts or with your own ideas if you hard the expert in your 26 00:01:53.900 --> 00:01:57.490 organization that's trying to create thought leadership content. But first 27 00:01:57.490 --> 00:02:01.530 like why is this important at all? Like why are we even talking about this? So 28 00:02:01.530 --> 00:02:05.940 let me give you a few reasons why this idea was so profound to me and why you 29 00:02:05.940 --> 00:02:10.919 should start practicing in your organization. One is ideas are abstract. 30 00:02:10.930 --> 00:02:15.100 They're not always easy to kind of like pinup. It's not as easy to say like a 31 00:02:15.110 --> 00:02:19.540 like a noun is right where it's a person place or thing, a book, a cup of 32 00:02:19.540 --> 00:02:23.530 farm, right? Like it's easier to know what they are because they have a 33 00:02:23.530 --> 00:02:27.600 physical state, right? So ideas are abstract, they're harder to remember. 34 00:02:27.610 --> 00:02:31.940 And if you're not careful, they can be a little bit too hard to pass along or 35 00:02:31.940 --> 00:02:35.750 to to be able to pass it on to somebody. Like how do you know you've properly 36 00:02:35.750 --> 00:02:39.350 passed it? How do you know your even referencing the same thing when you're 37 00:02:39.350 --> 00:02:42.660 talking about it? Right? The other problem is that most ideas are kind of 38 00:02:42.660 --> 00:02:46.430 half baked. They're kind of not thought all the way through. When people come 39 00:02:46.430 --> 00:02:49.600 up with them, they thought about how it might apply to their situation, but 40 00:02:49.600 --> 00:02:53.050 haven't thought through all the implications of it and put it together 41 00:02:53.050 --> 00:02:57.250 in such a way that forces them to think through how it might be interpreted, 42 00:02:57.250 --> 00:03:02.490 how it might be used or perceived by others. So they're half baked and 43 00:03:02.490 --> 00:03:04.990 they're not all the way thought through. And that creates problems when you're 44 00:03:04.990 --> 00:03:09.030 trying to create useful ideas because if it can't be useful, right? Because 45 00:03:09.030 --> 00:03:12.630 it's only half baked, then that's a problem for your thought leadership 46 00:03:12.640 --> 00:03:16.320 because the best ideas are the ones that would be more likely to be used to 47 00:03:16.330 --> 00:03:18.820 be helpful to others and then just spread by word of mouth. So you're 48 00:03:18.820 --> 00:03:21.810 killing that if you only have half baked ideas and the way to know if 49 00:03:21.810 --> 00:03:24.670 they're half baked or find out if they're half baked is to walk through 50 00:03:24.670 --> 00:03:28.710 this process and you can shore it up by going through this process of packaging 51 00:03:28.710 --> 00:03:33.390 it. Another idea is that abstract ideas can be hard to remember, right? They're 52 00:03:33.390 --> 00:03:37.270 hard to pass off a long time ago, my friend and I, when I was in elementary 53 00:03:37.270 --> 00:03:40.650 school, we started doing this thing and we didn't really know what to call it. 54 00:03:40.660 --> 00:03:45.960 We would like go meet up at a park like right our scooters or bikes to the 55 00:03:45.960 --> 00:03:50.510 nearest drugstore called Savon's in southern southern sunny California and 56 00:03:50.510 --> 00:03:54.840 by like a can of coke and then go back to the park and drink our cokes. That 57 00:03:54.840 --> 00:03:59.870 was our thing. We called it the Savon's thing and that was the name. But we had 58 00:03:59.870 --> 00:04:04.560 to, it was a, it was a thing that we had come up with a habit, a routine and 59 00:04:04.560 --> 00:04:09.450 it needed something more than just like, hey, like, remember that thing we did 60 00:04:09.460 --> 00:04:13.310 on saturday, Let's go do that again. So, we gave it a name, we just called it 61 00:04:13.310 --> 00:04:17.200 the Savants thing. It turned an abstract idea of this habit that we 62 00:04:17.200 --> 00:04:21.380 wanted to get into and just kind of gave it a really, a really vague fourth 63 00:04:21.380 --> 00:04:24.910 grader name, right? It made something that was abstract and turned it into an 64 00:04:24.910 --> 00:04:29.660 idea of that. We both understood, like when we say the Savon's thing, that 65 00:04:29.660 --> 00:04:33.130 means we're both gonna meet up the park, go to save on and come back to the park, 66 00:04:33.140 --> 00:04:37.130 right? So ideas are abstract and they need certain hook points. They need 67 00:04:37.130 --> 00:04:40.320 ways for people to remember what it is. So that when you say the thing, 68 00:04:40.330 --> 00:04:43.920 everybody knows what you're talking about, there's a very clear boundary 69 00:04:43.920 --> 00:04:48.590 line to it, so that's why you should package ideas. Now, let me give you the 70 00:04:48.590 --> 00:04:52.940 seven step process that I write into google docs and then I just start 71 00:04:52.940 --> 00:04:56.050 filling it in from there. Once, I I think I have a unique idea and I've 72 00:04:56.050 --> 00:04:59.880 scribbled around some idea like trying to frame it up and like my own like pen 73 00:04:59.880 --> 00:05:03.980 and paper journal. Then I get to a google doc and start filling out this 74 00:05:03.980 --> 00:05:09.360 exact seven point system in order to package it and force myself to think 75 00:05:09.360 --> 00:05:15.020 through it fully And then I can use that document to then turn it into lots 76 00:05:15.020 --> 00:05:20.850 of different things. But first let's talk about the seven step process josh. 77 00:05:20.850 --> 00:05:24.470 What do you think is the most irritating thing for B two B buyers 78 00:05:24.470 --> 00:05:27.960 right now, anne Logan, I love talking to you about this. You know that the 79 00:05:27.960 --> 00:05:32.680 number one challenge right now is that Many customer facing teams in the B2B 80 00:05:32.680 --> 00:05:37.170 space right now are forcing their potential buyers too, by the way that 81 00:05:37.170 --> 00:05:40.530 they want to sell, buyers don't want to buy that way right now. They want to, 82 00:05:40.530 --> 00:05:45.570 by the way they want to buy. We need to enable those buyers, we call this buyer 83 00:05:45.570 --> 00:05:49.370 enablement at sales reach. We need to enable those buyers to make better 84 00:05:49.370 --> 00:05:53.890 decisions quicker in a comfortable environment that's more personalized 85 00:05:53.890 --> 00:05:56.960 for them to move forward with that process. Dude, that's awesome. I 86 00:05:56.960 --> 00:06:00.430 couldn't agree more since I've been using sales reach in my own sales 87 00:06:00.430 --> 00:06:04.920 process, It's allowed me to really enable the buyer to move more quickly 88 00:06:04.920 --> 00:06:08.520 in really two ways. One, they don't have to download a bunch of attachments. 89 00:06:08.520 --> 00:06:12.750 I can send them to one page with the proposal case studies different 90 00:06:12.750 --> 00:06:16.500 resources because let's face it, the proposal is just one part of the sales 91 00:06:16.500 --> 00:06:20.640 conversation and probably only one sales enablement piece of content that 92 00:06:20.640 --> 00:06:24.350 you're sending. So it makes it easier on them. And then the other thing is, 93 00:06:24.360 --> 00:06:27.520 you know, we're selling to our champions and then we're making them 94 00:06:27.520 --> 00:06:31.500 have to re give our pitch to the entire buying committee. So one thing I do is 95 00:06:31.500 --> 00:06:35.820 put a custom 2 to 3 minute video on the top of my sales reach page that says, 96 00:06:35.820 --> 00:06:39.100 hey, here's all the resources, tie it back to the conversation. Here's the 97 00:06:39.100 --> 00:06:42.550 proposal. Let me know if you have any questions. And it allows me to give a 98 00:06:42.550 --> 00:06:45.890 little bit of kind of a mini pitch to the rest of the buying committee, 99 00:06:45.900 --> 00:06:49.780 introduce myself, which helps me build trust and credibility and helps the 100 00:06:49.780 --> 00:06:54.620 buyer not have to repeat the entire pitch from scratch. So if anybody is 101 00:06:54.620 --> 00:06:57.850 looking to do the same thing in their own sales process, I'd highly suggest 102 00:06:57.850 --> 00:07:01.100 they reach out to you and the team over at sales reach for anybody listening, 103 00:07:01.100 --> 00:07:07.630 just go to sales reach that I owe to talk to josh and the team first is you 104 00:07:07.630 --> 00:07:11.760 have to give it a name. Yes, you have to name it. You have to name it. Well, 105 00:07:11.760 --> 00:07:16.420 right? You have to be able to refer back to the idea and something that's 106 00:07:16.420 --> 00:07:21.870 short and concise, that's memorable. And all the rules of naming ideas are 107 00:07:21.870 --> 00:07:26.110 the same rules that you would do use to name a product or a company. Things 108 00:07:26.110 --> 00:07:31.650 like spelling, how it said, making sure it doesn't sound like something else 109 00:07:31.650 --> 00:07:35.140 that you don't want it to be related to. Like all those rules for naming it 110 00:07:35.150 --> 00:07:39.620 apply and coming up with good names is hard, but the better, more work and the 111 00:07:39.620 --> 00:07:44.080 better the name, the more likely the idea is to actually take root, the more 112 00:07:44.080 --> 00:07:49.020 likely the idea is to become a piece that is useful to others because it's 113 00:07:49.030 --> 00:07:52.340 easy to remember and therefore it gets used. It's easy to hand off to people 114 00:07:52.340 --> 00:07:55.070 via word of mouth. So if you want your thought leadership to be taken 115 00:07:55.070 --> 00:07:58.360 seriously, this is probably one of the most important steps is just give it a 116 00:07:58.360 --> 00:08:01.510 name. Right? When hubspot launch, they came up with a name for their marketing 117 00:08:01.510 --> 00:08:05.180 system, they called it inbound marketing, inbound marketing is a name. 118 00:08:05.180 --> 00:08:10.050 And now when I say inbound marketing to you, you have a very clear idea of what 119 00:08:10.060 --> 00:08:14.700 inbound marketing is. Right then. They juxtapose it too. Outbound marketing, 120 00:08:14.700 --> 00:08:19.050 right? So it was, it was a, it was a positioning strategy as well as a 121 00:08:19.050 --> 00:08:23.000 naming strategy. But by giving it a name, they made the idea memorable. 122 00:08:23.000 --> 00:08:28.040 Easy to pass the idea around. Number two is give it a short description, You 123 00:08:28.040 --> 00:08:31.680 need to be able to describe it in a short and concise way. Like if 124 00:08:31.680 --> 00:08:34.500 someone's like, oh, what's that, you can be able to just kind of rattle off 125 00:08:34.510 --> 00:08:38.880 a sentence or two about what it is, Maybe a few sentences and maybe maybe 126 00:08:38.880 --> 00:08:42.960 it has to be as long as a paragraph, but a few sentences Is preferable like 127 00:08:42.960 --> 00:08:47.090 1-2 sentences to just describe the name and short and then again, number three 128 00:08:47.090 --> 00:08:50.820 is just the long description and I would consider the long description to 129 00:08:50.820 --> 00:08:55.580 be a couple of paragraphs, but it could be as long as a blog post. If you're 130 00:08:55.580 --> 00:08:58.930 writing a whole book on it, that's probably too long. But obviously the 131 00:08:58.930 --> 00:09:02.440 best idea is probably deserve a book in and of themselves. But start with just 132 00:09:02.440 --> 00:09:07.130 writing a few paragraphs, flushing it out a little bit More. The 4th 1 is a 133 00:09:07.130 --> 00:09:11.080 story, not a story of how you discovered the idea, but a story of how 134 00:09:11.080 --> 00:09:15.820 the idea would be used. Oftentimes when coming up using the, the agile 135 00:09:15.830 --> 00:09:20.160 development system for code, right. Web developers often have to come up with a 136 00:09:20.160 --> 00:09:23.950 story to make sure like the feature, the thing they're building into their 137 00:09:23.950 --> 00:09:27.200 product actually makes sense. Like what's the user story behind this 138 00:09:27.200 --> 00:09:31.290 feature? What's the general problem they have? That this solution then 139 00:09:31.290 --> 00:09:36.750 becomes help to and then the end result, the benefit of that feature, right? You 140 00:09:36.750 --> 00:09:39.740 kind of need to do the same thing with your idea. Give us a little story of 141 00:09:39.740 --> 00:09:45.960 like the problem who was up against what problem? And this idea helped in 142 00:09:45.960 --> 00:09:50.760 what way to achieve what end? Right. A little user story, even if it's made up 143 00:09:50.940 --> 00:09:54.960 and you make up fake names in a fake situation, just to illustrate how this 144 00:09:55.140 --> 00:10:01.960 idea gets put to use. So, a short story uh Number five is a visual. Oftentimes 145 00:10:01.960 --> 00:10:06.130 you need a visual to help communicate some ideas. Some ideas are like they 146 00:10:06.130 --> 00:10:10.500 don't exist without the visual. Like you think of Simon cynics golden 147 00:10:10.500 --> 00:10:15.090 circles or start with Y. Right? You have the three circles, the Y, the how 148 00:10:15.090 --> 00:10:20.140 and the what? Right? I believe if I got that right, But you can see the golden 149 00:10:20.140 --> 00:10:23.390 circles in your mind. Start with Y. And you have the three rings that he grew 150 00:10:23.390 --> 00:10:27.230 up in his famous ted talk, right? It needs a visual. And I think just 151 00:10:27.230 --> 00:10:32.760 sticking with the most simplest form of the visual is the most helpful. 152 00:10:32.770 --> 00:10:37.070 Specifically if you can keep it to a diagram that illustrates the concept 153 00:10:37.080 --> 00:10:40.590 those work best. It doesn't need to be a full blown infographic, which are 154 00:10:40.590 --> 00:10:44.200 just kind of like, I don't know just they look like they're helpful but it's 155 00:10:44.200 --> 00:10:47.970 really just illustrating things that are like even easier said with just 156 00:10:47.970 --> 00:10:51.690 words and numbers usually. So coming up with the simple diagram that 157 00:10:51.690 --> 00:10:55.060 illustrates it is really helpful because again, some people are visual 158 00:10:55.240 --> 00:10:59.830 and some people are Uh like they learn via audio. Some people like to learn by 159 00:10:59.830 --> 00:11:03.460 a reading, right? So come up with the visual for all those visual learners 160 00:11:03.460 --> 00:11:08.620 out there who like to learn that way. Uh number six is a metaphor. Is there a 161 00:11:08.620 --> 00:11:11.920 creative way? Can you pin it to something else? Can you use a simile or 162 00:11:11.920 --> 00:11:17.960 metaphor to help frame up this idea? Right? For a long time, many, many 163 00:11:18.120 --> 00:11:24.580 start ups were doing a pitch saying they were the Uber of X industry, right? 164 00:11:24.590 --> 00:11:28.930 That's a metaphor. They were using Uber as a way to position off a model that 165 00:11:28.930 --> 00:11:33.230 everybody else already understood in the Silicon Valley. Like venture 166 00:11:33.230 --> 00:11:37.460 capital uh startup scene, right? Everybody understood how Uber works. 167 00:11:37.460 --> 00:11:42.770 They had the dual marketplace of people wanting cabs and cab and entrepreneurs 168 00:11:42.770 --> 00:11:47.010 who wanted to make money from giving people rides in their cars, right? You 169 00:11:47.010 --> 00:11:50.360 had those two customer bases and Uber was the one bringing those people 170 00:11:50.360 --> 00:11:55.340 together. So a lot of people were saying we are the Uber of veterinary 171 00:11:55.340 --> 00:11:58.650 medicine. I don't know, I don't know if there's an Uber of veterinary medicine, 172 00:11:58.650 --> 00:12:04.640 but when I said that you're like oh so there's an app for me finding a 173 00:12:04.650 --> 00:12:07.730 veterinarian, maybe they come to my house, maybe I can schedule a visit, 174 00:12:07.730 --> 00:12:10.480 but there's an app where I can find the best veterinarian for me for my 175 00:12:10.490 --> 00:12:14.060 particular case. Right? As soon as I said that Uber veterinary medicine, you 176 00:12:14.060 --> 00:12:16.900 kind of have an idea of what that was going to be like. That's the power of a 177 00:12:16.900 --> 00:12:21.150 metaphor. You're using one thing and comparing it to another. And I think 178 00:12:21.640 --> 00:12:24.720 While this one is probably the one that I'm willing to part with the most 179 00:12:24.720 --> 00:12:28.830 quickly of the seven steps, it's still very powerful to have a metaphor for 180 00:12:28.830 --> 00:12:33.660 your idea and the last one. Number seven is evidence. 181 00:12:34.740 --> 00:12:38.630 This one's hard, right? Because a lot of ideas are good and could probably 182 00:12:38.630 --> 00:12:43.010 ring true, but you do have to build um some kind of evidence for it. It can be 183 00:12:43.010 --> 00:12:48.500 in the form of some case studies that can be in this form of your experience 184 00:12:48.500 --> 00:12:52.600 over years and years of doing the thing that you do. It could be in the form of 185 00:12:52.610 --> 00:13:00.510 research, surveys, experiments, It could be in the form of testimonials, 186 00:13:00.520 --> 00:13:04.450 right? There's lots of ways to show evidence for an idea, but you do have 187 00:13:04.450 --> 00:13:08.420 to have some. I often have a lot of ideas that are kind of in the idea 188 00:13:08.420 --> 00:13:12.490 stage and this is the last step to fill it out because I have a formed idea and 189 00:13:12.490 --> 00:13:16.310 the idea is a hypothesis. In fact, a lot of the ideas that I'm sharing with 190 00:13:16.310 --> 00:13:20.720 you today here and over this course have been a hypothesis and I've shared 191 00:13:20.720 --> 00:13:23.670 with you that there a hypothesis because I don't have all the evidence 192 00:13:23.670 --> 00:13:27.140 in the world. I've I've read a lot and I've had lots of insights but I'm still 193 00:13:27.140 --> 00:13:31.460 sharing ideas and I'm testing ideas to make sure they're good to make sure I 194 00:13:31.460 --> 00:13:36.090 have substantial evidence and it's okay to publish and talk about ideas before 195 00:13:36.090 --> 00:13:43.420 you have evidence to be fully confident and truly defend it. But once you have 196 00:13:43.420 --> 00:13:47.530 you do want to have the goal of getting evidence so you can add it to your idea 197 00:13:47.530 --> 00:13:51.560 to be able to back it up a little bit At the same time. Don't wait too long 198 00:13:51.560 --> 00:13:56.280 to get so much evidence that it's 100% fact true. I mean, this is why higher 199 00:13:56.280 --> 00:13:59.250 ed gets behind and marketing right? Because by the time of marketing 200 00:13:59.250 --> 00:14:03.840 practices proven without a shadow of doubt through 50 plus research projects, 201 00:14:03.840 --> 00:14:07.200 well, it's probably passe now and kind of doesn't work as well as it used to, 202 00:14:07.200 --> 00:14:10.750 right? And that's why higher Ed continues to be behind the ball when it 203 00:14:10.750 --> 00:14:14.370 comes to marketing practices. Because by the time you can like validate 204 00:14:14.370 --> 00:14:18.730 beyond the shadow of a doubt that it's true, it's kind of old. It's rusty. It 205 00:14:18.730 --> 00:14:22.810 actually doesn't work as well as it used to. So while I am a big fan of 206 00:14:22.810 --> 00:14:26.140 finding evidence to promote your ideas at the same time, sometimes thought 207 00:14:26.140 --> 00:14:32.680 leadership is on the edge and doesn't isn't fully proved yet, right? That's 208 00:14:32.680 --> 00:14:36.390 kind of the kind of the trouble of being a thought leader sometimes is 209 00:14:36.390 --> 00:14:39.210 that you're on the edge and don't have all the proof yet, but you're usually 210 00:14:39.210 --> 00:14:43.350 getting the proof as you go and testing ideas. Um, it's still good to have it. 211 00:14:43.350 --> 00:14:47.460 But again, don't wait until the very end. Unless you're becoming a thought 212 00:14:47.460 --> 00:14:50.940 leader for academia, then you do kind of need to have all your ducks in a row 213 00:14:50.940 --> 00:14:55.920 there. All right. So those are the seven steps to packaging idea. I found 214 00:14:55.920 --> 00:14:58.850 it very useful. I'm now running all my ideas through this and sometimes I 215 00:14:58.850 --> 00:15:01.570 package them and I'm like, oh, this is a great idea. And then I read about it 216 00:15:01.570 --> 00:15:05.060 in someone else's book on my crap. I didn't come up with this idea. Um, like 217 00:15:05.060 --> 00:15:09.740 this one is really just the variation of matt churches idea, not my unique 218 00:15:09.740 --> 00:15:13.560 idea, but still I've tweaked it a little bit. Make it helpful for me. I 219 00:15:13.560 --> 00:15:16.770 hope it's helpful for you. Once you start creating a bunch of these ideas 220 00:15:16.770 --> 00:15:20.400 and you have all these documents with these ideas in and it becomes so much 221 00:15:20.400 --> 00:15:23.880 more helpful for creating content, you can literally pass this off to a 222 00:15:23.880 --> 00:15:26.770 content creator and they could come up with content. So that's what I'm doing. 223 00:15:26.770 --> 00:15:29.740 I'm actually passing it off to my social media specialist who's going to 224 00:15:29.740 --> 00:15:34.150 turn some of these ideas into a number of different short Lincoln post. I can 225 00:15:34.150 --> 00:15:38.760 pass it off to my blog to turn into a longer form blog post and I can even 226 00:15:38.760 --> 00:15:44.250 pass it to a book writer if I so desire to turn it into a book. Now while I am 227 00:15:44.250 --> 00:15:48.230 working on a book and turning a lot of these ideas into our playbook for 228 00:15:48.230 --> 00:15:52.340 Thought leadership here at Sweet Fish Media, um I'll probably be writing it 229 00:15:52.340 --> 00:15:56.840 myself and this becomes the next best step to do so. So again, packaging your 230 00:15:56.850 --> 00:16:03.780 ideas, makes your ideas stand out and easier to pass off and helps you not 231 00:16:03.790 --> 00:16:07.710 just have a half baked idea forces you to think all the way through what this 232 00:16:07.710 --> 00:16:12.020 idea is, how it's useful and how it can be communicated to the masses. 233 00:16:12.030 --> 00:16:15.680 Hopefully this episode was helpful. If it was let me know at Lincoln dot com 234 00:16:15.680 --> 00:16:19.430 slash digital marketing dan, please send me a connection request then let 235 00:16:19.430 --> 00:16:23.720 me know. I'd love to talk to you. Um, and if this episode was helpful at all, 236 00:16:23.720 --> 00:16:28.900 please give us a fair rating on the podcast player of your choice. Every 237 00:16:28.900 --> 00:16:33.020 podcast rating helps us get ranked higher in the podcast taps and helps us 238 00:16:33.020 --> 00:16:36.330 get found by more and more people. So if you could do anything for me, if 239 00:16:36.330 --> 00:16:39.610 this was any help for you, if you could tap that star rating that you think we 240 00:16:39.610 --> 00:16:42.460 deserve, that would be fantastic. Thank you. 241 00:16:45.540 --> 00:16:49.680 And Sweet Fish. We're on a mission to create the most helpful content on the 242 00:16:49.680 --> 00:16:54.210 internet for every job function and industry on the planet for the B two B 243 00:16:54.210 --> 00:16:58.220 marketing industry. This show is how we're executing on that mission. If you 244 00:16:58.220 --> 00:17:01.650 know a marketing leader, that would be an awesome guest for this podcast. 245 00:17:01.840 --> 00:17:05.210 Shoot me a text message. Don't call me because I don't answer unknown numbers. 246 00:17:05.220 --> 00:17:11.650 But text me At 4074 and I know three, Just shoot me. Their name may be a link 247 00:17:11.650 --> 00:17:15.560 to their linkedin profile and I'd love to check them out to see if we can get 248 00:17:15.569 --> 00:17:17.270 them on the show. Thanks a lot.