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Jan. 23, 2023

Is PLG Really Right for You? With Courtland Goldengate

In this episode https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/courtlandsmith/, the VP of Marketing at Streamlit and a Director of Marketing at https://www.snowflake.com/en/. PLG is everywhere in Saas these days, but...

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B2B Growth
In this episode Benji talks to Courtland Goldengate, the VP of Marketing at Streamlit and a Director of Marketing at Snowflake. PLG is everywhere in Saas these days, but what if it's not right for many Saas solutions?

Discussed in this episode:
  • How to decipher if PLG is right for you
  • Keeping focus in a ever-evolving marketing landscape
  • What EVERY Saas solution should steal from PLG