Leveraging Music to Add Depth To Your Brand

WEBVTT 1 00:00:05.140 --> 00:00:08.300 welcome back to be to be growth. I'm Dan Sanchez with sweet fish Media and 2 00:00:08.300 --> 00:00:12.300 today I'm joined by more. It's long who is a digital marketer at soundtrack 3 00:00:12.300 --> 00:00:17.160 your brand. So, Martin, I found you through LinkedIn enjoying and liking 4 00:00:17.160 --> 00:00:20.220 your content. That kind of the relationship we've been building on 5 00:00:20.220 --> 00:00:23.650 there you say something on your LinkedIn profile that I thought was 6 00:00:23.650 --> 00:00:28.980 really fun. You say marketing is a superpower, But I have to ask, as an 7 00:00:28.980 --> 00:00:33.050 Avengers fan, like if marketing were super power and you are a team Avengers 8 00:00:33.440 --> 00:00:36.750 like and you had to over exaggerate the superpower like, what would that 9 00:00:36.750 --> 00:00:43.330 actually look like? Thanks for having me here. First of all, done. I never 10 00:00:43.330 --> 00:00:47.210 thought about which of the Avengers I would be. But now, if you were like 11 00:00:47.210 --> 00:00:51.690 your own superhero and your superhero like, what would that look like is an 12 00:00:51.690 --> 00:00:56.220 over exaggerated superhero power? I think that will probably a lot like 13 00:00:56.230 --> 00:01:01.570 that. I can influence what happens in the world, and that's really what I 14 00:01:01.570 --> 00:01:06.950 think that that marketing can move the needle for anyone, any kind of business. 15 00:01:06.960 --> 00:01:12.450 If you just know what to do, where to do it and I really want to become that 16 00:01:12.940 --> 00:01:17.020 superhero. Let's say Gotcha. So it's kind of like Xavier from X Men, where 17 00:01:17.020 --> 00:01:21.010 you're like changing people's minds, right? You're like Jean Power. You will 18 00:01:21.010 --> 00:01:26.410 buy this product. E will buy that product. Awesome. Thank you so much for 19 00:01:26.410 --> 00:01:31.440 joining me on, BTB wrote today. Before we dive into some of your background 20 00:01:31.440 --> 00:01:36.100 and linked in in PPC. I'd love to learn a little bit more about what you and 21 00:01:36.100 --> 00:01:40.280 the team at soundtrack your brand have been up to lately. Can you tell us a 22 00:01:40.280 --> 00:01:44.790 little bit about that? Sure, Yeah, maybe. First of all, some track around. 23 00:01:44.790 --> 00:01:49.340 It's not like the biggest brand, so maybe not everyone knows about it. So 24 00:01:49.340 --> 00:01:55.780 we're music streaming company for businesses. So any any kind of physical 25 00:01:55.780 --> 00:02:02.640 business like hotels, restaurants, bars, waiting rooms, whatever you want to. 26 00:02:02.650 --> 00:02:07.740 And we're like basically providing the music streaming option for these 27 00:02:07.740 --> 00:02:11.590 businesses so they can just install our app and play our music. We have the 28 00:02:11.590 --> 00:02:19.890 biggest music catalog in for commercial use, and we also have our whole 29 00:02:19.890 --> 00:02:24.170 platform is basically built for business owners needs and playing music. 30 00:02:24.170 --> 00:02:29.580 So we have, like a scheduling tools that you can schedule the whole weeks 31 00:02:29.590 --> 00:02:35.260 music ahead of time so you can really focus on your business. We have really 32 00:02:35.260 --> 00:02:40.790 made clear list that people who don't want to pick their own music or even 33 00:02:40.800 --> 00:02:44.620 don't really know which kind of music they wanna play. They can play this 34 00:02:44.620 --> 00:02:51.940 music. And what really sets us apart is that we're also allowing people to pick 35 00:02:51.950 --> 00:02:57.380 like we are. We private people are used to pick the song we want to play right. 36 00:02:57.390 --> 00:03:02.070 That wasn't really possible in B two B, and we're the first company that 37 00:03:02.070 --> 00:03:07.430 actually has put in the work. And there's a lot of legal work to make 38 00:03:07.430 --> 00:03:12.320 that happen. So our our customers can pick exactly which kind of song which 39 00:03:12.320 --> 00:03:17.220 kind of artists that wanna hear? Yeah, So essentially they get probably access 40 00:03:17.220 --> 00:03:20.960 to, almost like all the normal and popular songs that can kind of pick and 41 00:03:20.960 --> 00:03:24.690 curate their own playlist. Exactly would a playlist on Spotify, but now 42 00:03:24.690 --> 00:03:28.650 they have the legal rights to be able to play it wherever they want, or maybe 43 00:03:28.660 --> 00:03:33.900 where you're playing it. People are used to playing Spotify, you know from 44 00:03:33.900 --> 00:03:38.190 because it's a tool that zone Lee for private use, So it's not really allowed 45 00:03:38.190 --> 00:03:43.990 to play for in a commercial setting. But people have the same expectation, 46 00:03:43.990 --> 00:03:47.450 right? And that was one of the challenges that we have been facing as 47 00:03:47.450 --> 00:03:51.800 the whole company. But now, now we managed to to solve that since a few 48 00:03:51.800 --> 00:03:56.440 months. Actually, so that's quite quite a recent addition. Makes a lot of sense. 49 00:03:56.440 --> 00:04:01.320 I mean, I've actually tried to get licensing for music before, and it is a 50 00:04:01.330 --> 00:04:05.430 logistical nightmare of back and forth emailing. They don't even have Web 51 00:04:05.430 --> 00:04:09.590 forms to fill out, to request songs just to get pricing. To put one song in 52 00:04:09.590 --> 00:04:12.620 one place. You're just like, Oh my gosh, they're like, Well, how many people are 53 00:04:12.620 --> 00:04:21.829 gonna hear it? You're like, I don't know E don't know e for 5000 or 50,000 54 00:04:21.829 --> 00:04:25.970 like hopefully 50,000, I'm a marketer, right? So it's pretty hard to figure 55 00:04:25.970 --> 00:04:29.040 those things out, let alone a whole soundtrack. Why do you think it's 56 00:04:29.040 --> 00:04:33.050 important for brands to even be ableto pick a soundtrack and not just have, 57 00:04:33.050 --> 00:04:39.410 like, Pandora or something turned on? So and I think this is thesis, the 58 00:04:39.410 --> 00:04:43.690 topic that I'm really most interested in is like consumer behavior on 59 00:04:43.690 --> 00:04:50.530 customer experience. So, like we all know it that, like the right music and 60 00:04:50.530 --> 00:04:54.520 the right song, can really influence how we feel and also influence our 61 00:04:54.520 --> 00:04:59.520 actions right. So knowing which kind of music you should play, it's actually 62 00:04:59.520 --> 00:05:05.970 really important for a business, and we kind of respect that. Not everyone, not 63 00:05:05.970 --> 00:05:12.180 every business owner knows this themselves. Some do some of music 64 00:05:12.180 --> 00:05:16.200 experts, so they have the freedom to actually pick the music that they know 65 00:05:16.200 --> 00:05:20.640 is best for their for their brand. Others might don't have the time or the 66 00:05:20.640 --> 00:05:26.180 expertise. So we have in House music expert team that curates playlists for 67 00:05:26.190 --> 00:05:30.300 specific business type specific atmospheres so that it's really easy 68 00:05:30.300 --> 00:05:35.630 for anybody to play the right kind of music that, you know, makes it very 69 00:05:35.630 --> 00:05:40.530 easy for the business owner to just play the music and also play the right 70 00:05:40.530 --> 00:05:45.100 kind of music. I think music's actually not considered very often or it's an 71 00:05:45.100 --> 00:05:49.550 afterthought. Ah, lot of time goes into like the logo and the design when 72 00:05:49.550 --> 00:05:53.650 coming to when it comes to like, brand experience, you know, is you're trying 73 00:05:53.650 --> 00:05:56.730 to create the U and the U X like everyone's giving thought to the 74 00:05:56.730 --> 00:06:01.410 visuals highly, but often try to think I'm like, How many more senses can we 75 00:06:01.410 --> 00:06:05.010 bring into this? Can we bring in audio? Is probably the next easiest one, other 76 00:06:05.010 --> 00:06:08.760 than, like, you know, taste and touch and different things like that. Then 77 00:06:08.760 --> 00:06:12.600 you could get into direct mail and send something interesting. Music, I think, 78 00:06:12.600 --> 00:06:15.200 is like one of the for gotten ones where it's like we all know it's 79 00:06:15.200 --> 00:06:20.060 incredibly powerful, but it really can bring a different feeling and depth to 80 00:06:20.060 --> 00:06:23.940 your brand. That's just more fun. I think I'm a big, absolutely Disney for 81 00:06:23.940 --> 00:06:26.980 that reason, because they're really good at rapping audio into everything, 82 00:06:26.980 --> 00:06:30.800 whether it's a right or a line or just walking down Main Street or something 83 00:06:30.800 --> 00:06:35.160 that rap music into all kinds of there, their brand and experience be 84 00:06:35.160 --> 00:06:39.170 interesting to be to be brands could do with that. Since you think of you think 85 00:06:39.170 --> 00:06:41.920 of a lot of B two C brands that are doing this, you know, with retail and 86 00:06:41.920 --> 00:06:45.430 stuff. But what could you be doing, or have you seen any creative 87 00:06:45.430 --> 00:06:50.610 implementations for B to be more than like your typical spas and retail and 88 00:06:50.610 --> 00:06:55.210 different things that would usually benefit from music. So it's really 89 00:06:55.210 --> 00:07:00.600 important that you fit the music to your brand. So, like it's not like 90 00:07:00.600 --> 00:07:04.170 there is one perfect playlist that will, you know, make all of your customers 91 00:07:04.170 --> 00:07:07.840 love you. And by because it has the music has to fit your brand and what 92 00:07:07.840 --> 00:07:14.270 you communicate as well, right? We also have seen a lot off the implementation 93 00:07:14.270 --> 00:07:19.370 off our music system, for example, in hotels that have different, kind off 94 00:07:19.840 --> 00:07:23.900 areas off their hotel, right, they have the bar, they have the spy area, they 95 00:07:23.900 --> 00:07:27.160 have the restaurant. You wouldn't have different kind of music there, right 96 00:07:27.740 --> 00:07:32.570 and being able to manage these areas and what kind of music is played, where 97 00:07:32.570 --> 00:07:37.800 when it's really important and what we've also seen this is actually pretty 98 00:07:37.800 --> 00:07:44.060 eye catching is that you can also display on like a TV, like on the wall 99 00:07:44.070 --> 00:07:48.050 you can display which kind of song is playing right now in which artists, So 100 00:07:48.050 --> 00:07:51.780 if your customers actually like the music, so it makes the music more 101 00:07:51.790 --> 00:07:56.970 visible as well, right, and it creates customer engagement as well that 102 00:07:56.970 --> 00:08:01.170 customers are curious about your music and ask you so you can share the 103 00:08:01.170 --> 00:08:05.140 playlist with them easily. Do just saying, Is there a digital adaptation 104 00:08:05.140 --> 00:08:09.070 to what you do? Like, for example, if I want waiting music and my webinar 105 00:08:09.070 --> 00:08:13.250 that's about to start, Does it apply to that as well? Currently, we're only 106 00:08:13.250 --> 00:08:18.710 offering it for physical locations. They are, for sure, also providers who 107 00:08:18.710 --> 00:08:23.790 do that for digital use, like the popular music is a bit harder to find. 108 00:08:23.790 --> 00:08:29.310 So it's very common with license free music, but we're really just focused on 109 00:08:29.310 --> 00:08:35.400 physical locations and licensed music. So before we jumped on this call, you 110 00:08:35.400 --> 00:08:39.169 mentioned that the number one channel you guys have seen growth through is 111 00:08:39.169 --> 00:08:43.080 through Facebook advertising. Tell me a little bit about what you guys air 112 00:08:43.080 --> 00:08:47.230 seeing there. The success is a swell some of the maybe failures or things 113 00:08:47.230 --> 00:08:52.570 that haven't gone so well with Facebook ads over this last year. Yeah, sure. So 114 00:08:52.570 --> 00:08:57.420 what we see works really well on Facebook is to mix up the creatives and 115 00:08:57.420 --> 00:09:02.360 the angles that we're showing and presenting our our brand, right? I mean, 116 00:09:02.360 --> 00:09:06.730 we have, of course, the full funnel from awareness to activation. 117 00:09:06.740 --> 00:09:13.650 Retargeting and those all have to work together. And what we do on top, which 118 00:09:14.140 --> 00:09:20.330 which we've seen good results, is that we and that kind off is related to our 119 00:09:20.340 --> 00:09:25.240 topic a bit in our brand that we have to educate a lot of people around. Hey, 120 00:09:25.240 --> 00:09:30.650 you actually can't play Spotify in New Business Thing is actually one of our 121 00:09:30.650 --> 00:09:37.470 most most successful, as we are running like a short, informational article 122 00:09:37.470 --> 00:09:42.210 about you can play Spotify in your business and this is why. And this is 123 00:09:42.210 --> 00:09:46.580 the alternative, which is sound. Drug is one of them. Of course, there are 124 00:09:46.590 --> 00:09:51.460 others as well, but actually educating people about that, they can't do that. 125 00:09:51.460 --> 00:09:55.680 That's actually one of the biggest challenges, and not only making them 126 00:09:55.680 --> 00:10:01.290 aware that Hey, we're soundtrack and we're here. Hey, everybody, Logan with 127 00:10:01.290 --> 00:10:04.360 sweet fish here if you've been listening to the show for a while, you 128 00:10:04.360 --> 00:10:08.520 know, we're big proponents of putting out original organic content on 129 00:10:08.520 --> 00:10:12.690 LinkedIn, But one thing that's always been a struggle for a team like ours is 130 00:10:12.690 --> 00:10:16.360 too easily track the reach of that Lincoln content. That's why I was 131 00:10:16.360 --> 00:10:19.730 really excited when I heard about shield the other day from a connection 132 00:10:19.730 --> 00:10:24.320 on you guessed it linked in. Since our team started using shield, I've loved 133 00:10:24.320 --> 00:10:28.570 how it's let us easily track and analyze the performance of are linked 134 00:10:28.570 --> 00:10:33.030 in content without having to manually log it ourselves. It automatically 135 00:10:33.030 --> 00:10:36.870 creates reports and generates some dashboards that are incredibly useful 136 00:10:36.880 --> 00:10:40.660 to see things like what contents been performing the best and what days of 137 00:10:40.660 --> 00:10:44.120 the week are we getting the most engagement and our average views 138 00:10:44.120 --> 00:10:47.880 proposed? I highly suggest you guys check out this tool. If you're putting 139 00:10:47.880 --> 00:10:51.890 out content on LinkedIn, and if you're not, you should be. It's been a game 140 00:10:51.890 --> 00:10:57.130 changer for us. If you go to shield app dot ai and check out the 10 day free 141 00:10:57.130 --> 00:11:02.570 trial. You can even use our promo code B two B growth to get a 25% discount. 142 00:11:02.640 --> 00:11:09.060 Again. That's shield app dot ai and that promo code is be the number to be 143 00:11:09.070 --> 00:11:15.530 growth. All one word. All right, let's get back to the show with That's 144 00:11:15.530 --> 00:11:18.570 awesome. So you're kind of leading leading with that. It almost be 145 00:11:18.570 --> 00:11:21.710 interesting to create some kind of lead magnet Where your packaging up like the 146 00:11:21.710 --> 00:11:25.650 10 things businesses don't know. 10 laws they don't know they're breaking. 147 00:11:25.660 --> 00:11:30.330 And then, of course, music's one of those. That's a nice one. And I think 148 00:11:30.330 --> 00:11:35.910 you mentioned also what we can improve. And that's one of the things what you 149 00:11:35.910 --> 00:11:41.120 just mentioned. Experiment with more formers with Mork kind off angles to 150 00:11:41.120 --> 00:11:47.050 look at the topic and to offer people different, kind off former. It's to be 151 00:11:47.050 --> 00:11:53.490 educated, right? So is it like a guide? Is that the bloc Articles, videos on? 152 00:11:53.490 --> 00:11:57.890 Do we have stuff in the pipeline to to test this out in this year? So I'm 153 00:11:57.890 --> 00:12:02.530 really excited to actually see what kind of improvements we will achieve 154 00:12:02.530 --> 00:12:06.640 and what will work the best. Are you leading mostly with content on Facebook? 155 00:12:06.650 --> 00:12:11.100 We don't do lead capture forms at all. Actually, we do acquisition and 156 00:12:11.100 --> 00:12:15.790 awareness campaigns. Andi also the content, of course, and retargeting. 157 00:12:15.790 --> 00:12:21.770 But and then the retargeting Mark Thio lead acquisition. Yeah, exactly. That's 158 00:12:21.770 --> 00:12:25.630 fantastic. That's something we're looking into, a swell leading with lots 159 00:12:25.630 --> 00:12:29.190 of content, throwing out all kinds of content out there and then letting the 160 00:12:29.190 --> 00:12:33.520 retargeting take care of getting people to inquire about services, right? 161 00:12:33.530 --> 00:12:37.870 Exactly. Yeah, It's like the whole funnel needs toe work together, and I 162 00:12:37.870 --> 00:12:42.550 think that's not easy. So it's ah, difficult task, Thio actually, master. 163 00:12:42.940 --> 00:12:47.420 So with linked in where we have met have been interacting for some time now, 164 00:12:47.430 --> 00:12:51.680 How did you get started in your Lincoln journey? That's a very good question. 165 00:12:51.690 --> 00:12:57.980 I've had Lincoln since years I don't even know, But I really started in 166 00:12:57.990 --> 00:13:04.440 April last last year to like post content myself and to be more active in 167 00:13:04.450 --> 00:13:11.410 outreach. And this has been one of the best decisions that I've made because 168 00:13:11.420 --> 00:13:18.520 it really has, like, influence my my career and my like also my connections 169 00:13:18.520 --> 00:13:22.230 that I'm meeting awesome people like you and other really great people on 170 00:13:22.230 --> 00:13:27.780 Lincoln. I think you can relate to that. So, yeah, basically, I just started to 171 00:13:27.780 --> 00:13:33.920 post nine months ago and I did not know what I was doing. I just I just felt 172 00:13:33.920 --> 00:13:38.130 that there is something and I wasn't really sure what and what I want to do 173 00:13:38.130 --> 00:13:42.430 and what I want to achieve with it. I just had this urge to explore and I 174 00:13:42.430 --> 00:13:48.260 just went with it and from From there, things have off course, developed a bit 175 00:13:48.260 --> 00:13:52.090 and I have a bit more clarity. So it's really exciting journey for me, 176 00:13:52.090 --> 00:13:56.650 actually. And I'm It's a lot of fun. And I really hope that I can also 177 00:13:56.660 --> 00:14:01.570 convey this, but yeah, overall, this is really a great experience for me. 178 00:14:01.940 --> 00:14:06.310 Awesome. And what have you been learned doing Toe learn and grow because you've 179 00:14:06.310 --> 00:14:09.710 gotten better at it because you're not What is I look at your post. I'm not 180 00:14:09.710 --> 00:14:12.560 looking at posts that are just kind of like willy nilly. I'm just posting 181 00:14:12.560 --> 00:14:16.050 random stuff like I do on Facebook, like you put a lot of thought into it. 182 00:14:16.050 --> 00:14:19.030 So what have you learned over those nine months that has led you to where 183 00:14:19.030 --> 00:14:25.570 you are today? I think I can fit all of my learnings into this podcast. A 184 00:14:25.580 --> 00:14:31.490 couple of one's there. So I think one of the biggest ones, waas observing 185 00:14:31.500 --> 00:14:35.940 others and most of all, people who have high high engagement who are posting 186 00:14:35.940 --> 00:14:41.400 really have a big following seeing what they're doing, observing, analyzing, 187 00:14:41.400 --> 00:14:48.120 and then trying it out myself. What I also changed is a bit more my direction. 188 00:14:48.120 --> 00:14:51.790 So I kind off experimented with different, kind of for missed from kind 189 00:14:51.790 --> 00:14:57.180 of topics. And then, of course, you if you analyze it a bit more, you see what 190 00:14:57.180 --> 00:15:02.760 kindof resonates more with the people that you connected with. And then now I 191 00:15:02.770 --> 00:15:07.130 actually do post a lot about Lincoln Tips because I noticed that that's 192 00:15:07.140 --> 00:15:11.540 that's what really works. And that's also then really interesting to kind 193 00:15:11.540 --> 00:15:18.600 off show or like to teach people how to post the Lincoln. How to get started on 194 00:15:18.610 --> 00:15:22.670 Lincoln. Give a little bit off tricks and tips. You know, like that you 195 00:15:22.670 --> 00:15:27.860 wouldn't really come up with yourself. They've learned along the way. So you 196 00:15:27.860 --> 00:15:31.910 could say that my topics have have also developed and then a bit more directed 197 00:15:31.910 --> 00:15:36.810 towards the people that I want to reach. You've done well over nine months. I've 198 00:15:36.810 --> 00:15:40.660 seen it. I've I've been impressed with the things you post on things you 199 00:15:40.660 --> 00:15:44.490 engage in on LinkedIn, and I think we're running on a lot of the similar 200 00:15:44.490 --> 00:15:49.010 circles and engaging the similar conversation. So there are a lot. There 201 00:15:49.010 --> 00:15:51.430 is something to that. If you're listening and you've always wondered 202 00:15:51.430 --> 00:15:56.310 about LinkedIn, there's something magic. It's like the biggest disconnect. I see 203 00:15:56.310 --> 00:15:58.940 what people on LinkedIn is. I think it's a place to distribute their 204 00:15:58.940 --> 00:16:04.130 content. And while it is that it's mostly a place to grow and connect and 205 00:16:04.130 --> 00:16:06.580 engage in lots of different conversations, and that's where people 206 00:16:06.580 --> 00:16:09.730 start to notice you, it's not in the stuff you're posting its in the 207 00:16:09.730 --> 00:16:13.430 comments that you're leaving on your post, but also in lots of other 208 00:16:13.430 --> 00:16:19.230 people's posts and because other people like more. It's and I have done this. 209 00:16:19.230 --> 00:16:22.640 We see each other out there all the time, and it leads to all kinds of 210 00:16:22.640 --> 00:16:26.140 things. Shoot. It led to this interview, but it's led to It can lead to 211 00:16:26.140 --> 00:16:30.680 customers. It can lead to professional networking connections that you like 212 00:16:30.680 --> 00:16:33.810 could change your life. You don't know where these relationships will go 213 00:16:33.810 --> 00:16:37.300 sometimes, and just by commenting on other people's things. You get your 214 00:16:37.300 --> 00:16:40.100 little title out there, so whatever your value proposition is, it can 215 00:16:40.100 --> 00:16:43.020 follow you around like a little lad and the more things you're commenting on 216 00:16:43.030 --> 00:16:46.070 and the more substantial to comment, the more people actually seeing your 217 00:16:46.070 --> 00:16:49.230 name and whatever little tag you have after that, which is why I think that 218 00:16:49.230 --> 00:16:53.850 tag needs to be a value proposition of some. The tag is the most important. 219 00:16:53.860 --> 00:16:58.760 Absolutely, if I may add to that what it really helps me to do as well is to 220 00:16:58.760 --> 00:17:03.740 validate my ideas and my thoughts, right, So you post about things, and 221 00:17:03.740 --> 00:17:09.240 basically I post about things that I think our interesting, and I'm always 222 00:17:09.240 --> 00:17:13.369 interested to hear other people's opinion on them. And I learned a lot 223 00:17:13.369 --> 00:17:18.390 through engaging in the conversations with people about certain like, Is it a 224 00:17:18.390 --> 00:17:24.790 marketing topic or psychology topic or whatever? It's really interesting to 225 00:17:24.800 --> 00:17:28.940 engage in a conversation about these topics because it always brings me 226 00:17:28.940 --> 00:17:34.870 further, and it kind of helps me to refine my ideas and the same thing with 227 00:17:35.340 --> 00:17:39.790 leaving comments on other people's post. That's a great way to learn. It's a 228 00:17:39.790 --> 00:17:46.600 great way to build relationships, as you say, And yeah, I can only encourage 229 00:17:46.610 --> 00:17:51.580 anyone, and I do that the whole time to actually go and start posting on 230 00:17:51.580 --> 00:17:55.670 Lincoln, or at least leaving comments as well, right? That's an easy start, 231 00:17:56.040 --> 00:18:00.000 and I kind of jumped into linked in about the same time you did like around 232 00:18:00.000 --> 00:18:03.780 spring last year. And it was. It was. I liked the channel that I never was 233 00:18:03.780 --> 00:18:07.200 really active in it, and I got heavy. And it may be the last nine months 234 00:18:07.210 --> 00:18:13.100 where I was posting every day. Multiple times a day grew rapidly. It was lots 235 00:18:13.100 --> 00:18:16.560 of learnings, just from trial and error. Lots quantity were big about quantity 236 00:18:16.560 --> 00:18:22.170 here, trying to get to quality through, just posting along what works. And 237 00:18:22.170 --> 00:18:25.630 there's one thing I've learned that I think if you're okay with him, all 238 00:18:25.630 --> 00:18:29.610 right, So I think there's one thing that I think you are missing that I 239 00:18:29.610 --> 00:18:32.530 wish you and other people would doom. Or is it okay if I share that with you? 240 00:18:32.540 --> 00:18:36.530 Yeah, sure, go ahead. And that's leveraging the company that you work at 241 00:18:36.530 --> 00:18:41.410 more and talking about what that company is. I think specifically your 242 00:18:41.410 --> 00:18:44.230 company's. It's fun. We're talking about music. We're talking about 243 00:18:44.230 --> 00:18:47.270 emotion and feeling and stuff that comes through music because I looked 244 00:18:47.270 --> 00:18:52.170 through your content. I just don't see a lot of it there, but one you. It's a 245 00:18:52.170 --> 00:18:56.090 fun topic. You already I know because we did a little pre interview before. I 246 00:18:56.090 --> 00:19:00.700 know your your favorite in your book was, uh, influenced by Robert Chaldean 247 00:19:00.700 --> 00:19:04.490 e eso. You're already into this like marketing psychology space. And I'm 248 00:19:04.490 --> 00:19:08.520 like, Oh, music's right there in that game. Like I would love to see content 249 00:19:08.530 --> 00:19:12.940 about that. About how music can influence decisions, can influence 250 00:19:12.950 --> 00:19:18.480 brand and affinity towards a brand I think is a fascinating topic. And 251 00:19:18.480 --> 00:19:22.160 because you're kind of in that space, it actually gives you some credibility 252 00:19:22.240 --> 00:19:25.600 because you can reference your employer. Not only does that make you more 253 00:19:25.600 --> 00:19:29.050 valuable to your employer and could potentially lead to, you know, like 254 00:19:29.050 --> 00:19:32.390 promotions and raises within is you start to become an influencer in that 255 00:19:32.390 --> 00:19:35.750 space because that's what you're talking about A lot. But it starts to 256 00:19:35.750 --> 00:19:39.260 show maybe future employers that you yes, you don't just have a strong 257 00:19:39.260 --> 00:19:43.980 personal brand that you can become somewhat of, Ah, a rainmaker like your 258 00:19:43.980 --> 00:19:48.880 own. You become a channel that if they hire you, you could do the same thing 259 00:19:48.880 --> 00:19:53.220 for them and bring traffic for them, right? So that's becomes even mawr. 260 00:19:53.230 --> 00:19:56.170 Interesting, personal brand, too, especially if you just take some of 261 00:19:56.170 --> 00:19:59.070 those things from your employer. It gives you more credibility is you're 262 00:19:59.070 --> 00:20:02.090 already in the space thinking and working in it all the time. That's a 263 00:20:02.090 --> 00:20:05.490 great point. Yeah, for you, it's fun because you're, like, literally in a 264 00:20:05.490 --> 00:20:09.670 fun space. We're talking about music. I like working at sweet Fish Media. I 265 00:20:09.680 --> 00:20:14.240 talk about podcasting a lot for that reason, but I think it's your personal 266 00:20:14.240 --> 00:20:17.610 brand more interesting and adds a lot more value to an employer where that 267 00:20:17.610 --> 00:20:22.830 could go all kinds of places. That's, Ah, great point, actually. And you're 268 00:20:22.840 --> 00:20:28.680 absolutely right. I think how this happened, waas that I as I mentioned, I 269 00:20:28.680 --> 00:20:34.190 started this whole Lincoln as experiment as a discovery, right, So it 270 00:20:34.190 --> 00:20:38.180 kind of grew into something, and I wasn't really like I wasn't really 271 00:20:38.190 --> 00:20:42.000 aiming for anything, right? I wasn't really saying okay. I really want Thio 272 00:20:42.010 --> 00:20:46.020 push my employer or something, but that's a great point, actually. So I 273 00:20:46.020 --> 00:20:51.020 was definitely take that into consideration or do a few posts and see 274 00:20:51.020 --> 00:20:54.530 where it leads, right? I mean, you never know. You just have to do an 275 00:20:54.530 --> 00:20:57.540 experiment. That's the best way to learn. All right, now you're talking 276 00:20:57.540 --> 00:21:02.190 about a lot of general marketing topics in Lincoln. All fantastic. I think you 277 00:21:02.190 --> 00:21:06.420 all everybody starts as a generalist and then starts to find little niches 278 00:21:06.420 --> 00:21:11.010 to, like, toe like hammer down. Not that you only talk about the other 279 00:21:11.010 --> 00:21:15.520 things ever again. It's easier for people to remember you when you're a 280 00:21:15.530 --> 00:21:18.150 few things that you're known for and they can. They don't have to be all 281 00:21:18.150 --> 00:21:21.600 things that are related. Like I've become known for podcasting because I 282 00:21:21.610 --> 00:21:25.170 work for sweet fish and I talk about podcasting quite a bit more, using lots 283 00:21:25.170 --> 00:21:29.960 of podcasts like this. Yeah, but I might not always be in podcasting, and 284 00:21:29.960 --> 00:21:33.720 that's okay, but it's when people think about me now. Podcasting is definitely 285 00:21:33.720 --> 00:21:36.930 one of the words that usually comes to mind, and I think music would be a fun 286 00:21:36.930 --> 00:21:40.460 want to be associated with. That's true, Yeah, but when I think about you is 287 00:21:40.460 --> 00:21:46.360 also a lot off General online marketing be to be kind off possible. Miners were 288 00:21:46.360 --> 00:21:52.930 also it's interesting these personal brands right, but you can kind off. You 289 00:21:52.930 --> 00:21:56.690 can put the image of yourself and other people's had by talking about specific 290 00:21:56.690 --> 00:22:01.900 topics, and I'm very aware of that as well. So maybe that Z one other reason 291 00:22:01.900 --> 00:22:06.650 why I didn't wanna mix it up too much to, like, confuse. But I'm definitely 292 00:22:06.650 --> 00:22:10.400 gonna experiment with that. That's a great idea. Then I think there's even 293 00:22:10.400 --> 00:22:14.960 more that could be said about that. But I think we will. And the interview here 294 00:22:14.960 --> 00:22:18.490 that I might do a follow solo episode about how to tie your personal brand up 295 00:22:18.500 --> 00:22:21.940 back to your LinkedIn, back to what you're doing personally on LinkedIn, 296 00:22:21.940 --> 00:22:26.110 Mawr and the advantages of that. So stay tuned for that episode. Murray's 297 00:22:26.110 --> 00:22:29.410 Thank you so much for joining me on the show today. It's been a blast talking 298 00:22:29.410 --> 00:22:33.120 to you and getting to know you loved the learn about what your company is 299 00:22:33.120 --> 00:22:37.570 doing, the things you're doing with PPC and with LinkedIn. If people wanna 300 00:22:37.580 --> 00:22:41.350 connect with you, I assume Lincoln's probably one of the best ways. If you 301 00:22:41.350 --> 00:22:44.420 could share u u R l And if there's another place where they can find you 302 00:22:44.420 --> 00:22:48.440 or connect with you and or your company, where would those be? Yeah, definitely. 303 00:22:48.440 --> 00:22:53.160 So Lincoln is a great place more. It's Long Island soundtrack. Your brand you 304 00:22:53.160 --> 00:22:57.660 confined there as well. Ah, websites also soundtrack your brand dot com and 305 00:22:57.660 --> 00:23:01.650 these are the best places to connect with me. Just shoot me a message on I'm 306 00:23:01.650 --> 00:23:07.010 happy to discuss for the things fantastic again. Thanks so much for 307 00:23:07.010 --> 00:23:10.040 joining me. I'll be to be growth today. Thanks for having me then. That was 308 00:23:10.040 --> 00:23:14.860 awesome. For the longest time, I was asking people to leave a review of B 309 00:23:14.860 --> 00:23:19.050 two B growth in Apple podcasts. But I realized that was kind of stupid 310 00:23:19.060 --> 00:23:24.490 because leaving a review is way harder than just leaving a simple rating. So 311 00:23:24.490 --> 00:23:28.290 I'm changing my tune a bit. Instead of asking you to leave a review, I'm just 312 00:23:28.290 --> 00:23:32.330 gonna ask you to go to be to be growth in apple podcasts, scroll down until 313 00:23:32.330 --> 00:23:36.250 you see the ratings and reviews section and just tap the number of stars you 314 00:23:36.250 --> 00:23:41.360 wanna give us No review necessary Super easy. And I promise it will help us out 315 00:23:41.370 --> 00:23:45.670 a ton. If you want a copy of my book content based networking, just shoot me 316 00:23:45.670 --> 00:23:49.480 a text After you leave the rating on, I'll send one your way. Text me at 317 00:23:49.490 --> 00:23:53.180 4074903328