Marketing Squad with Diana Mitchell

WEBVTT 1 00:00:00.000 --> 00:00:04.320 Hey friends, this is Benjie. Wanted to take a minute before we jump 2 00:00:04.360 --> 00:00:10.359 into today's show to give you a few updates in and around be to be 3 00:00:10.519 --> 00:00:14.759 growth. Some of you will know, back in November I came on the 4 00:00:14.759 --> 00:00:20.239 sweet fish team and really started to spearhead the work that we're doing at be 5 00:00:20.359 --> 00:00:27.120 to be growth and around this podcast. We've for a long time, way 6 00:00:27.199 --> 00:00:30.640 before I got here, said that be to be growth was a daily show, 7 00:00:30.640 --> 00:00:37.200 but we weren't really hitting that mark and my quarter one goal was to 8 00:00:37.240 --> 00:00:41.079 get us to a place where we were actually coming out with twenty to thirty 9 00:00:41.119 --> 00:00:47.399 minute conversations five days a week, so every work day a new episode. 10 00:00:47.520 --> 00:00:51.960 This, I'm proud to say, is the first week we will release an 11 00:00:51.960 --> 00:00:57.399 episode every day, and so moving forward into March, you can expect that 12 00:00:57.479 --> 00:01:03.719 be to be growth will be wherever you're listening to podcasts Monday through Friday. 13 00:01:03.719 --> 00:01:07.159 We want these conversations to help fuel growth and innovation. We want them to 14 00:01:07.200 --> 00:01:14.040 be insightful and exciting and I believe we're on the path to that. You 15 00:01:14.079 --> 00:01:21.439 heard the new intro today and man so much more fun and I think rewarding 16 00:01:21.519 --> 00:01:25.640 things down the line for the show. I want to say, as the 17 00:01:25.680 --> 00:01:30.719 host here, thank you so much for your support of this show. We 18 00:01:30.799 --> 00:01:34.000 hope it's adding tremendous value to you. If you've yet to connect with me, 19 00:01:34.040 --> 00:01:37.760 I would love to hear from you. I'd love your feedback. I'd 20 00:01:37.760 --> 00:01:40.840 love to know what you love about the show, what you want to see 21 00:01:41.000 --> 00:01:45.239 more of in the show. You can connect with me on Linkedin. Just 22 00:01:45.280 --> 00:01:49.719 search Benji block, or, if email is more your speed, go ahead 23 00:01:49.760 --> 00:01:56.760 and email me Benji dot block at Sweet Fish Mediacom. All right, let's 24 00:01:56.799 --> 00:02:10.319 jump into today's episode, conversations from the front lines of marketing. This is 25 00:02:10.319 --> 00:02:17.520 be to be growth. Welcome, int be to be growth. Today I 26 00:02:17.560 --> 00:02:23.680 am joined by Diana Mitchell. She is our community manager here at sweet fish. 27 00:02:23.759 --> 00:02:27.479 Diana, were grateful to have you here on B tob growth with us. 28 00:02:27.800 --> 00:02:31.400 I am very glad to be back. Good. So, Diana, 29 00:02:31.599 --> 00:02:36.800 community manager is quite the title. People have probably a lot of different things 30 00:02:36.879 --> 00:02:38.199 that come to mind when they think of that type of position. So tell 31 00:02:38.240 --> 00:02:40.759 us a little of what the job entails for you, as you've taken on 32 00:02:40.800 --> 00:02:44.919 this role here at sweetish. Yeah, it's a new role for me, 33 00:02:45.000 --> 00:02:47.719 to be honest. I was a VP of marketing in a be to be 34 00:02:49.159 --> 00:02:53.960 organization of it staffing firm and I was looking to make a pivot. It 35 00:02:53.000 --> 00:02:55.080 wasn't I didn't want to be a CMOUM. What's next, you know. 36 00:02:55.680 --> 00:03:00.240 And because of my relationship with feet fish and again, I have been on 37 00:03:00.240 --> 00:03:04.000 the show before and knowing can and and Logan and James, when I saw 38 00:03:04.080 --> 00:03:07.639 this opportunity I thought, will cheat, what a great way to leverage my 39 00:03:07.719 --> 00:03:13.319 marketing skills in a new way. And I love people and you can't shut 40 00:03:13.360 --> 00:03:15.000 me up, as you know. So wow, what a great fit. 41 00:03:15.199 --> 00:03:20.639 Right now I'm meeting New People all day and so in this role that is 42 00:03:20.680 --> 00:03:24.039 not quite the definition getg just sitting around talking and meeting people a day, 43 00:03:24.039 --> 00:03:30.039 but it's kind of close rights community manager. I am building this phenomenal group 44 00:03:30.120 --> 00:03:35.439 of B Tob Marketing leaders from across the board, across the country, director 45 00:03:35.479 --> 00:03:38.280 level or higher. And the reason I say that is because we'll get to 46 00:03:38.319 --> 00:03:43.080 the cinnamentum, but we want the experience to be consistent and valuable for folks 47 00:03:43.080 --> 00:03:46.800 at a certain level so that it's really equal, if you will, and 48 00:03:46.840 --> 00:03:53.680 everyone's getting equal value. And it consists of various components of that general word 49 00:03:53.680 --> 00:03:58.759 community and and what that can provide you, and I think as we've all 50 00:03:58.800 --> 00:04:01.280 gone remote. Now I've been working remotely for ten years, but as we've 51 00:04:01.360 --> 00:04:05.240 all essentially gone remote, I think the notion of community and getting to spend 52 00:04:05.319 --> 00:04:10.759 time, whether virtually or in person, with your fellow marketers, is extremely 53 00:04:10.840 --> 00:04:14.520 valuable, and so we have programming. Will talk about that a minute to 54 00:04:14.560 --> 00:04:18.000 just add value help you be your best self as a as a by marketing 55 00:04:18.079 --> 00:04:23.040 leader, and that's through the power of community. Speaking of the power of 56 00:04:23.079 --> 00:04:27.839 community, like Diana, what for you makes you so passionate about that topic? 57 00:04:27.839 --> 00:04:32.120 Obviously you know the remote situation Shin there's probably a bigger need than ever 58 00:04:32.160 --> 00:04:38.240 for community and a place where there's likeminded people. But what makes you personally 59 00:04:38.279 --> 00:04:42.040 passionate about it? You know, so I've been at this for a bit 60 00:04:42.199 --> 00:04:46.519 right. My marketing career goes back to college, which was two or three 61 00:04:46.639 --> 00:04:53.160 or fifteen years ago, and over the last six or seven years in particular, 62 00:04:53.199 --> 00:04:57.480 I've found that the relationships I've built some of the most powerful friendships in 63 00:04:57.519 --> 00:05:00.680 my life, where with other marketers through sharing, right, like when I 64 00:05:00.680 --> 00:05:05.120 worked in an agency, one of my best friends is a fellow marketing leader 65 00:05:05.120 --> 00:05:09.319 who was at the clot one of the clients I was working with. We 66 00:05:09.360 --> 00:05:12.279 stayed in touch and our great friends and it was through sharing, Hey, 67 00:05:12.360 --> 00:05:15.399 what are you working on? A what about this challenge? And and like 68 00:05:15.480 --> 00:05:19.680 these organic conversations that came up that we were friendship was formed. And so 69 00:05:19.800 --> 00:05:24.279 I'm not saying that our community is formed for you to make new best friends. 70 00:05:24.279 --> 00:05:30.000 However, there's this weird organic thing among marketers and that we inherently want 71 00:05:30.040 --> 00:05:32.759 to talk about our challenges and opportunities with other with others, and so by 72 00:05:32.759 --> 00:05:38.879 facilitating that and a structured way, it's taking away the happenstance of it and 73 00:05:38.959 --> 00:05:45.279 the luck component and it's structuring, I'll be loosely, it's structuring that ability 74 00:05:45.399 --> 00:05:49.759 to get together and and share and ask and give and build relationships. Huge 75 00:05:49.800 --> 00:05:53.920 part of community in general. Like all, I think a lot of us, 76 00:05:53.959 --> 00:05:57.319 we want like minded people to talk to, to talk through our issues 77 00:05:57.360 --> 00:06:00.439 with. Right but where is it in your schedule, like tangibly, what 78 00:06:00.480 --> 00:06:03.439 are you doing to actively find it? And I love that we're getting to 79 00:06:03.439 --> 00:06:10.240 provide that for for marketers. So zoom out for me and let's go to 80 00:06:10.519 --> 00:06:16.319 sweet fish. Right now. What makes community important to sweet fish at this 81 00:06:16.360 --> 00:06:19.319 present moment. You know what, I'm so sorry, but you but I 82 00:06:19.319 --> 00:06:23.160 want to go back one second to something you just said about like minded, 83 00:06:23.240 --> 00:06:27.959 because that's true. But also, and I think that they're hopefully be some 84 00:06:28.040 --> 00:06:30.319 people nodding their head to this, but it's not even just like minded. 85 00:06:30.360 --> 00:06:34.360 It's people who bring the different Pyov right like yeah, holes and stuff, 86 00:06:34.399 --> 00:06:39.519 and that's where some of the magic happens to and that's another part of the 87 00:06:39.519 --> 00:06:42.319 community that I love. But, you know, getting to the heart of 88 00:06:42.319 --> 00:06:45.360 who we are, sweet fish, first of all, everyone knows we're against 89 00:06:45.360 --> 00:06:48.240 commodity content. We don't put out junk, because aren't it, and so 90 00:06:48.360 --> 00:06:53.079 we stand by that firmly and we one of our core values is love people 91 00:06:53.160 --> 00:06:57.439 well, and never stop learning is another one. And so two out of 92 00:06:57.480 --> 00:07:00.839 three of our core values are really powerfully within this notion of community. Right 93 00:07:00.839 --> 00:07:08.079 we're providing opportunities for others to share these values with us and we know that 94 00:07:08.279 --> 00:07:14.439 inherently they're going to help make people better marketers, more successful and find more 95 00:07:14.519 --> 00:07:18.680 value in the work that they're doing. So by providing the continue learning opportunities, 96 00:07:18.680 --> 00:07:23.560 the ability to share and talk to other marketers. You're never stopped learning 97 00:07:23.560 --> 00:07:26.800 and love people. While you're providing value to other people, you're helping them 98 00:07:26.839 --> 00:07:30.120 be better, and that's what we're doing by facility to this community and that's 99 00:07:30.160 --> 00:07:35.040 what every member is doing. So in this like weird way, we're not 100 00:07:35.120 --> 00:07:40.319 only living our values, we're encouraging other people to live them too. And 101 00:07:40.319 --> 00:07:43.319 I don't mean that in a proselytizing kind of way, but I mean who 102 00:07:43.319 --> 00:07:46.720 doesn't want to keep learning and love people? Well right. So, like, 103 00:07:47.240 --> 00:07:50.680 I know that sounds a little pollyanna like, but I really love the 104 00:07:50.680 --> 00:07:56.800 fact that we're spreading this positivity and value and doing this positive thing, and 105 00:07:56.839 --> 00:08:00.639 it's just so inherently who we are. It's part of what attracted me to 106 00:08:00.720 --> 00:08:03.439 this company in the first place, of why I'm here, because it's so 107 00:08:03.480 --> 00:08:05.879 authentically sweet fish, and so it's an honor to be able to contribute to 108 00:08:05.959 --> 00:08:11.319 that in a meaningful way. From there, go with me, zoom out 109 00:08:11.319 --> 00:08:15.160 even further and let's go, because community is I don't want to say it's 110 00:08:15.160 --> 00:08:20.279 a buzz word, but it's definitely something that is in the lexicon of within 111 00:08:20.399 --> 00:08:22.879 the beat to be space right now. It's something people are thinking about there 112 00:08:22.920 --> 00:08:30.040 talking about. So what is this moment that we're living in around community right 113 00:08:30.079 --> 00:08:33.960 now? And this would be my really focused question, is like what's the 114 00:08:33.960 --> 00:08:37.799 whole that we're filling with our version of community? What are we doing that's 115 00:08:37.799 --> 00:08:43.240 maybe a unique or different? Yeah, I think that part of it, 116 00:08:43.320 --> 00:08:48.120 unfortunately, is that a lot of organizations right now. Again, I think 117 00:08:48.159 --> 00:08:50.799 there's going to be a lot of marketers who will not and unfortunately, perhaps 118 00:08:50.799 --> 00:08:54.240 shed a tear or two, because there are marketing leaders who want to get 119 00:08:54.279 --> 00:08:58.039 behind this and then they can't get the buy in at the executive level without 120 00:08:58.080 --> 00:09:03.200 that like tangible Roy like well, many of leader and we're getting away from 121 00:09:03.200 --> 00:09:09.240 that notion of something having to directly correlate with and so the why community is 122 00:09:09.279 --> 00:09:13.600 resonating is because you know of that inherent need. But why we're trying to 123 00:09:13.600 --> 00:09:18.159 do things differently is because we have no we know that if we provide enough 124 00:09:18.200 --> 00:09:22.320 value to people that when someone needs a podcast, want to be to be 125 00:09:22.480 --> 00:09:26.639 organization is a podcast, when a baby organization is looking for a way to 126 00:09:26.639 --> 00:09:30.840 differentiate and spread knowledge and provide value and get away from quantity content, they're 127 00:09:30.879 --> 00:09:33.919 going to come to us. So of course we are doing this because we 128 00:09:33.039 --> 00:09:37.360 know that it's going to help our business, but we're also doing it because 129 00:09:37.360 --> 00:09:41.919 we believe at our core of what we're doing to provide value to others. 130 00:09:41.000 --> 00:09:43.879 And and there's so many other full disclosure, Ben and I just got off 131 00:09:43.879 --> 00:09:46.600 a team meeting. There's so many cool things that our team is working on. 132 00:09:46.679 --> 00:09:50.000 We get we genuinely are excited about these things, and so this is 133 00:09:50.000 --> 00:09:54.159 who we are right we want to provide enough value, and so if we 134 00:09:54.200 --> 00:09:58.519 can do that in this honest way where members of our community don't feel like 135 00:09:58.559 --> 00:10:01.960 there's an ask at the end. Okay, so you're not. You're not 136 00:10:01.960 --> 00:10:03.879 going on Patreon, you're not paying to join this community, you're not win 137 00:10:03.919 --> 00:10:07.879 saying and waiting for the sales email. None of these things are going to 138 00:10:07.879 --> 00:10:11.240 happen because it's just not who we are. And so if anything out of 139 00:10:11.279 --> 00:10:13.799 this, that's the biggest differentiator, I think. Also, I guess you 140 00:10:13.799 --> 00:10:18.159 could say, not trying to two MA in horn, but because I lived 141 00:10:18.279 --> 00:10:22.279 this and lived these roles, I have my finger on the pulse a bit 142 00:10:22.360 --> 00:10:26.279 of what others will find valuable. Hopefully, and certainly we did our research 143 00:10:26.360 --> 00:10:30.399 behind it to but you know, I really think our biggest differential or is 144 00:10:30.440 --> 00:10:33.200 just the the purity of it, if you will, and so I'm hoping 145 00:10:33.200 --> 00:10:39.679 that other leaders can learn that there's value in providing community this way without trying 146 00:10:39.799 --> 00:10:43.559 to set up a workflow and hump spot to immediately try to convert these members 147 00:10:43.679 --> 00:10:48.519 or let you know, look for the opportunity to pitch like it's put it 148 00:10:48.519 --> 00:10:52.000 behind a pay wall, like yeah, yeah, all the things, no 149 00:10:52.120 --> 00:10:54.519 more gating content now, more like now, but hey, if you want 150 00:10:54.559 --> 00:10:58.840 to send me money on Patreon, and I'm just but yeah, so I'm 151 00:10:58.879 --> 00:11:01.919 just hopeful that maybe we can set the pace a little bit, like set 152 00:11:01.919 --> 00:11:05.919 the example of how to do things the right way. Nice. So, 153 00:11:07.559 --> 00:11:13.679 for those who don't fully get the picture and don't know what marketing squad is, 154 00:11:13.759 --> 00:11:16.919 lay that out for us, give us a snapshot. Yeah, so 155 00:11:16.960 --> 00:11:20.840 there's a few components and it's built for like, look, a lot of 156 00:11:20.879 --> 00:11:26.600 marketing leaders are extroverts or introvert to pretend to be extroverts because it comes to 157 00:11:26.679 --> 00:11:31.440 the territory. But I wanted this, and our leadership team wanted this to 158 00:11:31.480 --> 00:11:35.840 be something that introverts and extroverts can get value from regardless, no matter how 159 00:11:35.840 --> 00:11:39.320 involved you want to be. There has to be a tangible takeaway, right. 160 00:11:39.440 --> 00:11:43.759 So at its core you join and you become a part of this awesome 161 00:11:43.799 --> 00:11:48.200 community of being to be marketing leaders on slack. That's kind of what you're 162 00:11:48.399 --> 00:11:52.240 when you look at other groups, like on Facebook, and when I say 163 00:11:52.279 --> 00:11:54.080 facebook like I have this like k hissing sound. I won't do that because 164 00:11:54.080 --> 00:11:58.039 I will sound terrible to your ears on podcast. But you know, I'm 165 00:11:58.039 --> 00:12:03.120 just not a facebook fan anymore. Who now many people are, unless you're 166 00:12:03.080 --> 00:12:05.759 making money there. But but so you know, you a lot of people 167 00:12:05.879 --> 00:12:09.919 like those groups because you can go and ask a quick question get a quick 168 00:12:09.960 --> 00:12:13.759 answer, and so you get that immediacy and that that accessibility to a large 169 00:12:13.759 --> 00:12:18.639 group of marketing leaders by doing that. So you get that immediacy and that 170 00:12:18.799 --> 00:12:22.879 value, that inherent intrinsic value of asking a question getting advice. There are 171 00:12:24.000 --> 00:12:28.679 longer discussions that come through slack as well and those are pretty powerful. Then 172 00:12:28.000 --> 00:12:31.720 there's our weekly squad news letter and that's quick hits. If you guys know 173 00:12:31.840 --> 00:12:35.159 James Clear, this to one news letter. It's my favorite thing I've ever. 174 00:12:35.200 --> 00:12:39.159 I always talked about it because it's quick hits of value, like, 175 00:12:39.440 --> 00:12:41.399 Hey, maybe you miss this conversation in the slack channel. Here's a quick 176 00:12:41.440 --> 00:12:45.879 overview. Hey, did you see this great linkedin post or this tick tock 177 00:12:46.080 --> 00:12:50.480 or, you know three or four quick things that provide immediate value to members 178 00:12:50.519 --> 00:12:54.120 of our squad. What I'm super excited about, too, is going back 179 00:12:54.159 --> 00:12:56.279 to the slack community. Some of the conversations that come up are just great 180 00:12:56.320 --> 00:13:01.039 and we've been having these already as we've just relaunched. But we did have 181 00:13:01.120 --> 00:13:03.919 you one launch in the summer, I think I forgot to mention that. 182 00:13:03.159 --> 00:13:07.679 And a couple weeks ago a member was like, Hey, who's a great 183 00:13:07.759 --> 00:13:13.200 be to be influencer, like who's really rocking be to be influencer hood in 184 00:13:13.240 --> 00:13:18.320 this space? And we had an impromptu squad huddle where we invited everyone in 185 00:13:18.360 --> 00:13:22.279 marketing squad to come into this zoom and just dig into this topic. It 186 00:13:22.320 --> 00:13:26.639 was great, right. And so sometimes you just want to dig deeper into 187 00:13:26.679 --> 00:13:28.639 a topic and whoever can makes it, whoever can't can't, and so we're 188 00:13:28.639 --> 00:13:33.080 going to do those. There's no set kings to that. It's if something 189 00:13:33.120 --> 00:13:35.559 comes up and people want to dig into a more, Hey, let's get 190 00:13:35.600 --> 00:13:39.639 something on the calendar for next week. Also, as you know, Benjie, 191 00:13:39.759 --> 00:13:45.600 we're going to be doing some BDB growth live shows featuring members of our 192 00:13:45.720 --> 00:13:50.320 squad, squad members on a panel, and so we'll have a theme similar 193 00:13:50.360 --> 00:13:54.559 to like Thursday night sales demanden live, where listeners would be to group, 194 00:13:54.559 --> 00:14:00.399 be to growth, can join the broadcast and ask questions of myself and our 195 00:14:00.600 --> 00:14:03.639 amazing expert squad members the so if we were talking about tick tock or whatever, 196 00:14:03.679 --> 00:14:07.200 you comment, call with your questions about Tick Tock. We'll dig into 197 00:14:07.240 --> 00:14:09.240 it and we're going to do one of those later in the spring. So 198 00:14:09.360 --> 00:14:13.919 keep an eye out for that gang and and then we'll see how that goes 199 00:14:13.919 --> 00:14:18.200 and set up a regular schedule based on interest and and what we have to 200 00:14:18.200 --> 00:14:24.000 talk about. then. Probably my most favorite part of marketing squad is our 201 00:14:24.080 --> 00:14:30.120 breakout squads, and that is probably more of what folks expect from a traditional 202 00:14:30.159 --> 00:14:35.720 community. That's smaller groups, eight to ten folks each around the same suniority 203 00:14:35.799 --> 00:14:37.000 level. As you know, once a month we meet for thirty minutes. 204 00:14:37.080 --> 00:14:41.279 We'll talk about a themer topic, so you don't have to worry about preparing 205 00:14:41.360 --> 00:14:45.759 and advance. These are topics that you live every day. So it could 206 00:14:45.799 --> 00:14:50.639 be something as simple as blogging. You know, is blogging still alive? 207 00:14:50.919 --> 00:14:52.360 How does it? How is it different? And we just all kind of 208 00:14:52.440 --> 00:14:56.080 riff on that and talk about it and then leaving room and the end for 209 00:14:56.279 --> 00:14:58.919 folks to talk about. Hey, I'm working on this project and of head 210 00:15:00.000 --> 00:15:03.480 a roll block. I would love your take on it. Just that opportunity 211 00:15:03.519 --> 00:15:07.200 to get to know each other and in get different points of view and expertise 212 00:15:07.279 --> 00:15:11.279 to help you work through your challenges or tackle a new project, something like 213 00:15:11.360 --> 00:15:13.559 that, and as once a month for thirty minutes and you'll be in those 214 00:15:13.559 --> 00:15:16.000 smaller groups. And then we kind of toss them up a couple times a 215 00:15:16.039 --> 00:15:20.679 year so you get to know New People and break out clouds are super exciting. 216 00:15:20.799 --> 00:15:26.159 Spoiler alert. We do provide swag to break out squad members, carefully 217 00:15:26.200 --> 00:15:31.600 designed squad by yours truly, and, let's be honest, good swag is 218 00:15:31.600 --> 00:15:35.120 worthwhile. So I will say, though, that we just closed off our 219 00:15:35.120 --> 00:15:39.679 initial relaunch breakout squad so we're launching those again in June. So stay tuned. 220 00:15:39.759 --> 00:15:43.039 If you guys want to connect with me on Linkedin, do that pitch 221 00:15:43.120 --> 00:15:46.919 early. Diana. Mitchell. See, six is my handle. There you 222 00:15:46.919 --> 00:15:50.600 can find me and my smelling face. What's the one six? That's my 223 00:15:50.639 --> 00:15:54.360 area code. I'm awfuard us. So, yeah, terribly original, but 224 00:15:54.600 --> 00:15:56.960 yeah, so connect with me, because I'll be talking about it. Will 225 00:15:56.960 --> 00:16:00.120 be opening it back up probably in late April, early May, and then 226 00:16:00.120 --> 00:16:03.360 we'll launch the next round of squads, break US squads in June. So 227 00:16:03.399 --> 00:16:07.960 I'm really excited about that. Then we'll be doing it again in October, 228 00:16:07.039 --> 00:16:10.759 take a break for the holidays and everybody get back up again in the in 229 00:16:10.799 --> 00:16:12.600 the winter. Two Thousand and twenty three. How am I talking about that 230 00:16:12.639 --> 00:16:17.600 already? Wow, wow, okay, breakdown for us one more time. 231 00:16:17.600 --> 00:16:21.240 WHO's a good fit for marketing squad? Give us that exact kind of profile. 232 00:16:21.320 --> 00:16:23.559 People that are listening going all this sounds really interesting to me. Am 233 00:16:23.559 --> 00:16:27.080 I were the right fit. WHO's that person? Yeah, right now we're 234 00:16:27.120 --> 00:16:32.840 focusing on US B some bee to be marketing leaders just because it's too difficult 235 00:16:32.840 --> 00:16:37.399 to coordinate with time zones. So US based be to be marketing leader. 236 00:16:37.440 --> 00:16:41.840 How that's loosely defined. Is Director Level or higher? I know that titles 237 00:16:41.840 --> 00:16:45.120 can vary based on the organization. If you're not sure, just shoot me 238 00:16:45.120 --> 00:16:48.159 a dam on linked and that's no problem. or email me at Diana dot 239 00:16:48.200 --> 00:16:52.159 Mitchell at sweet fish mediacom if you have at least one director report. That's 240 00:16:52.159 --> 00:16:56.080 another way to determine that. But yeah, US BASE BE TOB director or 241 00:16:56.120 --> 00:17:02.320 higher and or one director porter more. Well, I love what we're doing 242 00:17:02.360 --> 00:17:04.559 around marketing squad, Diana. That's going to be really fun to watch this 243 00:17:04.599 --> 00:17:10.480 thing just take off and people find community here. Being able to interact in 244 00:17:10.559 --> 00:17:12.079 multiple ways, I think is awesome. The fact that there's people are going 245 00:17:12.119 --> 00:17:15.559 to go hey, slack is for me, but I'm not so sure about 246 00:17:15.559 --> 00:17:18.559 this part yet, or there's just different ways to really get involved in and 247 00:17:18.759 --> 00:17:22.240 get value out of this. So any last things you want to add here? 248 00:17:22.279 --> 00:17:26.799 As we wrap up, I'll just say welcome, like you're welcome here 249 00:17:26.839 --> 00:17:29.559 and and to Benjie's point, if you just want to dip in your toes 250 00:17:29.640 --> 00:17:32.400 and like Peek around the slack group and then decide if you want to join 251 00:17:32.440 --> 00:17:33.960 a break out a hottle later, like, come on in the waters. 252 00:17:34.039 --> 00:17:38.160 Great like. But in all seriousness, I think there's something here truly for 253 00:17:38.200 --> 00:17:44.039 everyone and we'd really love to have you, so you can find Diana on 254 00:17:44.079 --> 00:17:48.920 Linkedin. You gave away your email, Diana Dot Mitchell, as sweetfish Mediacom. 255 00:17:48.920 --> 00:17:52.880 Connect with me over on Linkedin as well. Would love to connect with 256 00:17:52.880 --> 00:17:56.720 you guys answer any questions you have. Either of us are over there, 257 00:17:56.799 --> 00:18:00.359 and thanks for coming on here. Diana sharing some exciting things going on around 258 00:18:00.400 --> 00:18:04.720 marketing squad, where we're really thrilled for the days ahead. Thanks, Bengi. 259 00:18:04.839 --> 00:18:07.640 Me Too. Thanks for listening, everybody. Will be back real soon 260 00:18:07.680 --> 00:18:11.759 with another episode. If you've yet to subscribe to be to be growth, 261 00:18:11.880 --> 00:18:15.960 do that on whatever platform you're listening to this on right now, and keep 262 00:18:15.000 --> 00:18:30.799 doing work. The matters. Be Tob growth is brought to you by the 263 00:18:30.799 --> 00:18:33.319 team at sweet fish media. Here at sweetfish, we produce podcasts for some 264 00:18:33.400 --> 00:18:37.359 of the most innovative brands in the world and we help them turn those podcasts 265 00:18:37.359 --> 00:18:41.720 into Microvideos, linkedin content, blog posts and more. We're on a mission 266 00:18:41.759 --> 00:18:52.119 to produce every leader's favorite show. Want more information, visit sweet fish Mediacom. 267 -->