Never Grow Your Show Alone, with Dan Sanchez

WEBVTT 1 00:00:08.160 --> 00:00:13.279 Conversations from the front lines and marketing. This is be to be growth. 2 00:00:17.280 --> 00:00:20.280 Welcome back to be to be growth. I'm your host, Benjie Block, 3 00:00:20.480 --> 00:00:25.640 and today we are joined by obviously a very dear friend of feed of be 4 00:00:25.879 --> 00:00:31.559 growth, a former host, someone that you guys are all probably well aware 5 00:00:31.600 --> 00:00:35.240 of, Mr Dan Sanchez Dan Chez. As many of you would know, 6 00:00:35.280 --> 00:00:38.679 I'm director of audience growth here at sweet fish. Dan, we're glad to 7 00:00:38.679 --> 00:00:41.240 have you here with us today. It's fun to be back on the other 8 00:00:41.280 --> 00:00:45.000 side because as a past host, I've interviewed other pass hosts and have made 9 00:00:45.039 --> 00:00:49.039 the same introduction on my huh. We welcome back. It's kind of weird 10 00:00:49.079 --> 00:00:52.439 to be the show so so many hosts, so many episodes. Oh Man, 11 00:00:52.560 --> 00:00:56.320 yeah, it is so funny, like interviewing rex, who was on 12 00:00:56.880 --> 00:00:59.759 way back in the day, and we've had some of those, like previous 13 00:00:59.759 --> 00:01:02.960 hosts that are back and but it's always fun to get to chat with you 14 00:01:03.000 --> 00:01:07.040 and glad you're here. So here's the deal. The last year you have 15 00:01:07.400 --> 00:01:10.560 had quite that evolution. You've been focused in on a number of things, 16 00:01:10.599 --> 00:01:12.560 so just catch us up to speed real quick. What have you been working 17 00:01:12.640 --> 00:01:19.239 on and what's your what's your attention been on lately here Nice? I like 18 00:01:19.359 --> 00:01:23.239 that late in man. Working at a startup is not for the faint of 19 00:01:23.280 --> 00:01:26.120 heart and honestly, I don't think I could have it any other way. 20 00:01:26.159 --> 00:01:32.000 I'm pretty much addicted to two types of organizations, startups and nonfits, because 21 00:01:32.000 --> 00:01:34.719 there's no red tape around things. If you have an idea in a vision 22 00:01:34.760 --> 00:01:38.359 to see things through, it's like, as long as it doesn't cost a 23 00:01:38.359 --> 00:01:42.079 lot of money and you can pretty much handle it yourself. Not Profits and 24 00:01:42.439 --> 00:01:45.319 startups will just let you go at it, which is kind of what I 25 00:01:45.319 --> 00:01:48.719 love. You can just go in totally different directions and try new things and 26 00:01:48.760 --> 00:01:53.719 fail and try and win. You know, big visions, small budgets, 27 00:01:53.719 --> 00:01:57.840 and then you're trying to do the crazy stuff, which is the end at 28 00:01:57.840 --> 00:02:01.519 fast. Usually I love the atmosphere of these types of workizations, and sweetish 29 00:02:01.560 --> 00:02:05.519 is no exception. I'd say. We're just beyond the startup phase. We 30 00:02:05.560 --> 00:02:07.120 know who we are, we know who we serve, we know we have 31 00:02:08.120 --> 00:02:10.680 good stuff. What we have a product, good product, market fit, 32 00:02:10.800 --> 00:02:15.199 as they say. But still we're scaling up and it leads to all kinds 33 00:02:15.199 --> 00:02:21.560 of interesting hurdles but oftentimes opportunities. So even just a few months ago I 34 00:02:21.599 --> 00:02:24.680 was presented with an opportunity to actually not just be the director of marketing but 35 00:02:24.680 --> 00:02:29.960 butcher's suit pursue audience growth as a full time thing, even though that was 36 00:02:30.000 --> 00:02:31.520 already in my title, is already the director of audience growth, that was 37 00:02:31.520 --> 00:02:38.039 already consulting customers on Audience Growth Multiple Times a week as well as running marketing. 38 00:02:38.039 --> 00:02:43.120 I left my marketing responsibilities behind and then just started pursuing building a product 39 00:02:43.159 --> 00:02:49.759 around audience growth and we're slowly rolling that out still. In addition, we're 40 00:02:49.800 --> 00:02:53.879 still trying to grow the audience for sweetish. We have this awesome podcast BB 41 00:02:53.960 --> 00:02:58.479 growth, but I launched a whole new podcast just around audience growth called attention. 42 00:02:59.240 --> 00:03:01.719 So that's kind of what I've been working on like feverishly over the last 43 00:03:01.759 --> 00:03:06.039 few months. It's a pretty big shift to my daily Ray responsibilities, not 44 00:03:06.039 --> 00:03:09.400 being over sweet fishes general marketing, but I'm still consulting customers on audience growth, 45 00:03:09.439 --> 00:03:14.719 I'm still building podcasts. Is just not betb growth, whole new podcast. 46 00:03:15.000 --> 00:03:19.639 You can find it their attentioncom but that it's going to continue growing. 47 00:03:19.680 --> 00:03:24.199 But now we've shifted again and we're starting on a new endeavor. Yep, 48 00:03:24.560 --> 00:03:29.759 yeah, and so I guess that the words become audience, which is something 49 00:03:29.759 --> 00:03:34.039 you've been thinking about a lot over the last few months, and then community, 50 00:03:34.120 --> 00:03:37.800 right, and so you're thinking a lot about both, and I want 51 00:03:37.840 --> 00:03:43.719 to jump in here today with kind of pondering both of those. Like how 52 00:03:43.759 --> 00:03:47.400 do you see, with the work you've done around audience and now thinking about 53 00:03:47.400 --> 00:03:53.439 community, how you see those things really differing? And kind of a second 54 00:03:53.520 --> 00:03:58.520 question here. What do you think is more difficult to foster and why? 55 00:03:59.080 --> 00:04:01.759 Man, they are different and it's hard because a lot of people are throwing 56 00:04:01.759 --> 00:04:04.560 these terms around all the time and they kind of mean one or the other 57 00:04:04.680 --> 00:04:08.360 or kind of goes back and forth. They say one but they mean the 58 00:04:08.400 --> 00:04:12.159 other. To meet it was really clear from the beginning Seth Goden, who's 59 00:04:12.240 --> 00:04:16.439 like like a saint of of marketing thinking, right. He's are Yoda influenced 60 00:04:16.519 --> 00:04:20.319 many marketers like, well, a lot of millennial marketers and probably jen x 61 00:04:20.360 --> 00:04:26.120 marketers specifically. He wrote a fantastic book that was pivotal, called tribes, 62 00:04:26.199 --> 00:04:30.240 where he really spells out audience growth and community, and audience grew growth. 63 00:04:30.279 --> 00:04:33.800 He defines as like the one to many connection. It's mainly mainly one person 64 00:04:33.959 --> 00:04:41.079 or one company with the attention and communication to many individuals that are giving them 65 00:04:41.120 --> 00:04:46.319 their attention right and it might be a die and engaged audience where that person 66 00:04:46.439 --> 00:04:51.040 or company is engaging in dialoging with all these separate people. But all those 67 00:04:51.040 --> 00:04:55.839 people aren't talking to each other. But that's an audience. You have a 68 00:04:55.879 --> 00:04:58.639 bunch of people listening to you, but those people aren't necessarily talking to each 69 00:04:58.680 --> 00:05:00.519 other. Now, if all those people are talking to each other and they 70 00:05:00.519 --> 00:05:04.639 all have similar things in common, whether it's the types of companies they work 71 00:05:04.639 --> 00:05:09.040 for, the types of work they do, or similar interest similar backgrounds, 72 00:05:09.040 --> 00:05:13.160 geographic locations, whatever it is, there's something that ties them together. If 73 00:05:13.160 --> 00:05:17.079 they're all talking together and there's not a clear hierarchy, they're just all gathering 74 00:05:17.120 --> 00:05:21.680 together on one topic, that's a community. If you have both together, 75 00:05:21.720 --> 00:05:26.120 where there's an audience and a community, that's what Seth God and calls a 76 00:05:26.160 --> 00:05:30.720 tribe. The funny thing is they can be separate. A community doesn't necessarily 77 00:05:30.759 --> 00:05:33.399 have to have a leader. There is all kinds of groups out there that 78 00:05:33.639 --> 00:05:40.639 are genuine communities. All the communities really serving each other, helping each other, 79 00:05:40.720 --> 00:05:43.720 talking and having a lot of getting a lot of value out of that 80 00:05:43.759 --> 00:05:47.279 community. But they don't necessarily have a leader. And there's lots of audiences, 81 00:05:47.319 --> 00:05:51.040 of course, that aren't communities, but both can go handinhand as well. 82 00:05:51.079 --> 00:05:55.959 You can use community to build an audience, you can use an audience 83 00:05:56.040 --> 00:05:59.879 to build a community. They can go either way. When I think of 84 00:05:59.920 --> 00:06:03.759 audience, like just to because I'm very visual person. So when I when 85 00:06:03.759 --> 00:06:06.639 I think of an audience, I think of people sitting like in an amphitheater 86 00:06:06.720 --> 00:06:10.560 watching a show. You're watching what's happening on a stage, right. And 87 00:06:10.560 --> 00:06:13.639 when you think of community, I think of like an AA meeting. We're 88 00:06:13.800 --> 00:06:16.399 like they're sitting in a circle, you're looking at each other. It's just 89 00:06:16.759 --> 00:06:20.920 probably a smaller group where more people have an opportunity. You, you say 90 00:06:21.000 --> 00:06:26.160 your peace and people chime in and there's a back and a forth. When 91 00:06:26.160 --> 00:06:30.399 you think of how they can feed each other, I didn't know we were 92 00:06:30.399 --> 00:06:30.959 going to go this way, but I kind of want to ask you a 93 00:06:30.959 --> 00:06:36.680 follow up question here, like how do you see them feeding each other, 94 00:06:36.759 --> 00:06:42.319 and which one do you think if you were like just starting and you can 95 00:06:42.399 --> 00:06:46.040 create whatever you want. Dan, which one would you build first right now? 96 00:06:46.079 --> 00:06:49.439 I would start with audience growth because that's kind of what I have my 97 00:06:49.480 --> 00:06:54.600 experience in and it's easier for me. I know more about audience growth, 98 00:06:54.639 --> 00:06:57.519 and idea community communities kind of a new topic for me. Well, I've 99 00:06:57.519 --> 00:07:00.959 been in communities and I've done I've done I've done some community related things. 100 00:07:01.000 --> 00:07:05.920 I've been a social media manager before. I've developed small intimate groups and have 101 00:07:06.079 --> 00:07:09.959 led many small intimate groups before, even that of my own making, where 102 00:07:09.959 --> 00:07:12.279 I go and find a bunch of people I like and we get together in 103 00:07:12.319 --> 00:07:15.160 a group, we talk and we we help each other, we learn from 104 00:07:15.160 --> 00:07:16.360 each other. Like I've done a lot of the activities, but never have 105 00:07:16.439 --> 00:07:25.720 been charged or cast with creating a community that wasn't already meeting right. MMM. 106 00:07:25.759 --> 00:07:28.759 So, just because I've more familiar with one, I'd probably start with 107 00:07:28.800 --> 00:07:31.319 audience growth and then you who's a build up of an audience in order to 108 00:07:31.360 --> 00:07:36.399 then start connecting the audience members to each other. But honestly, you could 109 00:07:36.399 --> 00:07:41.439 go the total opposite way. If you have more of a knack for bringing 110 00:07:41.480 --> 00:07:45.319 people together, then you can actually start to build an audience out of all 111 00:07:45.319 --> 00:07:48.680 those community members. There's even a fantastic book for startups of people who want 112 00:07:48.720 --> 00:07:55.560 to go into pre existing communities in order to build audiences from them to then 113 00:07:55.639 --> 00:07:59.720 launch a product to there's a great book. It's called the embedded entrepreneur. 114 00:07:59.839 --> 00:08:01.319 I'm looking at my bookshof on my God, it's color coded, so I'm 115 00:08:01.360 --> 00:08:05.680 like, where is the light? There is the embedded entrepreneur. It's a 116 00:08:05.680 --> 00:08:09.560 fantastic book about how to essentially go into existing communities that are out there, 117 00:08:09.680 --> 00:08:13.920 becoming part of the group, serving, helping, becoming known and an authority 118 00:08:15.000 --> 00:08:18.079 figure in the growing an audience from it so that you can build a business 119 00:08:18.199 --> 00:08:22.839 with authority already built and you don't have to do the marketing so much because 120 00:08:22.839 --> 00:08:26.319 you've already built the relationships. So I think both methods are viable. It 121 00:08:26.399 --> 00:08:31.319 just depends on I don't know which one's your forte exactly. I love how 122 00:08:31.360 --> 00:08:35.080 you can kind of come at this from either angle and lean into something we 123 00:08:35.240 --> 00:08:39.080 talked about here. We've talked about it recently, but like your personality, 124 00:08:39.159 --> 00:08:43.679 your unique point of view, that you're definitely going to have a leaning wet 125 00:08:43.679 --> 00:08:46.799 in this conversation. Okay, so you're thinking about community. Let's go down 126 00:08:46.840 --> 00:08:50.759 this road a little bit more, because maybe audience is something that comes a 127 00:08:50.799 --> 00:08:54.000 little more naturally to you. You're having to put in the work to really 128 00:08:54.159 --> 00:08:58.240 learn on the community side of things. What makes you really passionate about the 129 00:08:58.240 --> 00:09:05.240 community side? What do you start to realize this could be a pretty incredible 130 00:09:05.360 --> 00:09:09.120 lane to run in and and what gets you excited about it? I get 131 00:09:09.159 --> 00:09:15.799 excited because I love learning and I find the best learning happens with other people. 132 00:09:15.879 --> 00:09:18.919 I'm really good at learning by myself. I mean I'm an avid reader. 133 00:09:18.919 --> 00:09:22.879 I'll go on along run and listen to like five bucks over a couple 134 00:09:22.879 --> 00:09:26.200 of weeks on one topic and then blog about it and talk about it and 135 00:09:26.200 --> 00:09:28.240 play with it and do it like I love. I love just storing myself 136 00:09:28.279 --> 00:09:31.720 in. But honestly, some of the best learnings that you can never get 137 00:09:31.799 --> 00:09:35.840 from books is from genuine conversations with other people who are doing the same thing 138 00:09:35.879 --> 00:09:41.080 you are, and I missed that. I think I took for granted how 139 00:09:41.159 --> 00:09:45.200 much that kind of happened naturally when I was in a work environment post pandemic, 140 00:09:45.200 --> 00:09:48.039 when a lot of people are working for mote and I've been working remote 141 00:09:48.080 --> 00:09:52.320 since the pandemic. That hasn't been nearly as much as it should be. 142 00:09:52.360 --> 00:09:56.879 Praise God, I got on Linkedin right away and Linkedin has been that community 143 00:09:56.919 --> 00:10:01.480 for me. So I have fantastic conversationss in the comments all the time where 144 00:10:01.480 --> 00:10:03.399 I throw out ideas, people challenge them and we go back and forth and 145 00:10:03.440 --> 00:10:07.240 sometimes I back down from things, sometimes I only become more resolved in my 146 00:10:07.240 --> 00:10:11.279 points of view. But that's where a lot of the learning comes from me 147 00:10:11.320 --> 00:10:16.279 and honestly it's more rewarding just because these aren't just people that I'm learning from, 148 00:10:16.279 --> 00:10:20.200 like I'm building genuine relationships with right, all the sudden work is more 149 00:10:20.360 --> 00:10:24.840 entrenched in real meaning, right, because relationships give meaning to things. That 150 00:10:24.000 --> 00:10:28.679 makes things more valuable and more fun and more interesting and worthwhile. So it's 151 00:10:28.679 --> 00:10:33.759 not just me working here for a paycheck. I'm living life. I mean, 152 00:10:33.799 --> 00:10:37.519 we're going to spend ninetyzero hours in our job, it better it should 153 00:10:37.559 --> 00:10:41.519 be meaningful in some way and relationships is a big part of that. Yeah, 154 00:10:41.559 --> 00:10:43.919 so that's what I like about community. I've done it in some avenues, 155 00:10:43.960 --> 00:10:48.559 but I also just wanted to start being more intentional about it in cultivating 156 00:10:48.639 --> 00:10:52.039 it stronger just beyond me, because I might have a lot of relationships on 157 00:10:52.080 --> 00:10:56.600 Linkedin, but I want to start pulling in other people to make it beneficial 158 00:10:56.639 --> 00:11:00.879 for other people to get the same amount of, I don't know, relationships 159 00:11:00.879 --> 00:11:03.720 that I have through something like Linkedin, though it doesn't necessarily have to be 160 00:11:03.799 --> 00:11:09.679 through linkedin. I think one thing that you said that's interesting that I'm definitely 161 00:11:09.759 --> 00:11:16.120 watching in this post pandemic timeframe is like I don't think it's we're in this 162 00:11:16.159 --> 00:11:20.840 interesting space where communities being talked about, like I mean, if you scroll 163 00:11:20.840 --> 00:11:22.480 Linkedin, it's like one in every five post is guy. I mean it 164 00:11:22.559 --> 00:11:28.559 is everywhere right and a lot of it is brought on because I think we're 165 00:11:28.600 --> 00:11:31.440 feeling and sensing something under the surface of like a need to connect with other 166 00:11:31.480 --> 00:11:35.600 people in the post pandemic timeframe in a way, and obviously we're trying to 167 00:11:35.679 --> 00:11:39.799 drive business. There's like all these other things too that people are doing with 168 00:11:39.799 --> 00:11:43.759 community when they're bringing it up on Linkedin. But at its core I do 169 00:11:43.840 --> 00:11:48.200 think there's this we're all wrestling with. So much changed by going remote. 170 00:11:48.240 --> 00:11:52.879 How do we genuinely connect with others that are interested in similar things to us 171 00:11:52.919 --> 00:11:56.399 now that we're all spread out here. We're all you know, but how 172 00:11:56.440 --> 00:12:01.919 can we gather around a common interest? And I'm very interested to see how 173 00:12:01.960 --> 00:12:07.000 community continues to grow, as were, getting more and more used to remote 174 00:12:07.039 --> 00:12:11.200 work, but also needing to connect with other people that are interested in similar 175 00:12:11.240 --> 00:12:16.279 things. So I love the potential for for where community can go. Let's 176 00:12:16.320 --> 00:12:20.879 talk specifically about the type of community that you're now focused on building. Dan 177 00:12:20.080 --> 00:12:24.600 Be to be podcasting right. Walk us through what this is going to look 178 00:12:24.679 --> 00:12:28.879 like in a little bit of of what Mc Club is exactly. You know, 179 00:12:28.919 --> 00:12:33.639 it's funny. Essentially, a couple of weeks ago, James Carberry, 180 00:12:33.679 --> 00:12:35.879 the founder of sweet fish, pulled me aside. He's like, Hey, 181 00:12:35.919 --> 00:12:39.759 I really want you to focus on my club, which is the community, 182 00:12:39.799 --> 00:12:43.039 and we've had some soft launches of this thing. We put out some content 183 00:12:43.080 --> 00:12:46.840 and our might club the podcast before and I was like Huh, okay, 184 00:12:46.879 --> 00:12:48.399 and I just kind of like, I didn't say, I didn't I didn't 185 00:12:48.480 --> 00:12:54.159 hit an enthusiastically at first, but I didn't say I didn't downplay it. 186 00:12:54.159 --> 00:12:54.759 I was just kind of like okay, I just kind of gave it a 187 00:12:54.799 --> 00:13:01.639 few days and then I heard a podcast with Mr Beast yeah and Joe Rogan, 188 00:13:01.759 --> 00:13:05.000 fantastic freaking podcast. You have to go listen to it if you're in 189 00:13:05.039 --> 00:13:09.759 content creation at all, and there was something he said in there. As 190 00:13:09.759 --> 00:13:11.279 I was thinking about this mic club thing, this community thing, I'm like, 191 00:13:11.320 --> 00:13:13.279 Huh, how can I take this on? How can I actually do 192 00:13:13.360 --> 00:13:16.320 something with this? I'm more of an audience growth guy than a community builder, 193 00:13:16.519 --> 00:13:20.960 but I'm intrigued about this and there was something that Mr be said that 194 00:13:22.039 --> 00:13:26.440 he did early on in his youtube career that clicked with me and I'm like, 195 00:13:26.279 --> 00:13:30.879 that's what my club could be. HMM. He talked about when he 196 00:13:30.919 --> 00:13:33.080 first went hard Coren to Youtube, be pretty much isolated. This is an 197 00:13:33.080 --> 00:13:37.559 extreme example, but he isolated himself, did nothing but youtube, thought, 198 00:13:37.600 --> 00:13:43.320 Youtube, dreamed, Youtube, accept obsessed over Youtube, read everything, talked 199 00:13:43.360 --> 00:13:46.639 to everyone who knew anything, which in those days was very little, and 200 00:13:46.679 --> 00:13:48.960 found a few other people. That's the key idea. Found a few other 201 00:13:50.000 --> 00:13:52.159 people that were doing the same thing. He was trying to go after the 202 00:13:52.200 --> 00:13:56.440 same thing, and they talked together, they work together. They essentially formed 203 00:13:56.480 --> 00:14:03.080 their own little private community to accelerate their growth together and to get essentially to 204 00:14:03.120 --> 00:14:07.480 get some kind of meaning, you like, some sense of belonging to something 205 00:14:07.600 --> 00:14:11.440 right, because nobody else understood him. To everybody else they were freaks, 206 00:14:11.480 --> 00:14:16.039 they were weird, like nobody was into Youtube back then, but these few 207 00:14:16.080 --> 00:14:18.679 people did. And because of that, because of the sharpening, not only 208 00:14:18.720 --> 00:14:22.440 were they sharpening themselves by learning and growing and try and experimenting, but doing 209 00:14:22.440 --> 00:14:26.919 it with other people means you could just go so much farther faster, you 210 00:14:26.919 --> 00:14:30.840 know. And there's that I think it's an African quote, like if you 211 00:14:30.840 --> 00:14:33.639 want to go fast, go alone, but if you want to go far, 212 00:14:33.679 --> 00:14:37.440 go together. Yep, can tell you. And Swahili they say pull 213 00:14:37.480 --> 00:14:41.440 a, pull a mean Yep, and that's what he did. And I'm 214 00:14:41.480 --> 00:14:43.399 like, I remember listening to that and I was like, yes, that's 215 00:14:43.440 --> 00:14:48.200 what I want, and I'm not going after Youtube. I'm a BB podcaster 216 00:14:48.360 --> 00:14:54.039 and I want that kind of community. I want some some other BB podcast 217 00:14:54.080 --> 00:14:56.440 just to rub shoulders with and go in it together. Maybe not with the 218 00:14:56.480 --> 00:15:01.679 same level of and die hard intensity that miss your beast did, but not 219 00:15:01.720 --> 00:15:03.159 too far off either. I would love to be going at it with a 220 00:15:03.159 --> 00:15:07.480 group of people, maybe with that intimate group and then a broad our community, 221 00:15:07.559 --> 00:15:09.120 all trying to go together, because even though I talked a lots of 222 00:15:09.120 --> 00:15:13.919 people about podcasting on Linkedin, MMM, still not quite the same. It's 223 00:15:13.960 --> 00:15:18.639 not the same as going at it with a group the people that are all 224 00:15:18.679 --> 00:15:22.320 dedicated to this idea of how to make awesome content with the PODCAST, how 225 00:15:22.360 --> 00:15:28.320 to improve their hosting, the technical side, the microphones, the scripting, 226 00:15:28.440 --> 00:15:31.960 how to do better pre interviews, like all the little tiny details that it 227 00:15:33.000 --> 00:15:35.039 takes to be great, how to do them better, and then go and 228 00:15:35.159 --> 00:15:39.919 seek expert help, you know, and go pursue it, have accountability together. 229 00:15:41.240 --> 00:15:43.679 Yeah, okay. So let's go practical here. On my club. 230 00:15:43.720 --> 00:15:46.720 You mentioned some soft launches, you mentioned some stuff that we've done in the 231 00:15:46.759 --> 00:15:52.159 past. Let's compare contrast. What was it before and maybe like what people 232 00:15:52.200 --> 00:15:56.360 have seen versus where you see this thing going and what's going to be different 233 00:15:56.399 --> 00:16:00.440 now? Moving ahead down so before my club was a podcast, we essentially 234 00:16:00.799 --> 00:16:03.720 had always set a goal of launching with members, but we had a hard 235 00:16:03.720 --> 00:16:07.279 time figuring out like, what is membership look like? How and how do 236 00:16:07.320 --> 00:16:11.279 we do we gate all the content for the members? We put it out 237 00:16:11.320 --> 00:16:15.279 there. So we were just publishing episodes we were essentially dumping our best ideas 238 00:16:15.320 --> 00:16:19.639 on podcasting into a podcast, you know, little Meta, but it worked. 239 00:16:19.960 --> 00:16:23.600 People would ask questions and instead of just sending the individual the response, 240 00:16:23.600 --> 00:16:26.840 we would record it and drop it into an episode and call it. My 241 00:16:26.919 --> 00:16:30.840 Club did that for a few months and then, and other things happen, 242 00:16:30.919 --> 00:16:33.799 that kind of went to the wayside for a while. So that's what it 243 00:16:33.960 --> 00:16:38.200 was. Now my club is a community. It's still going to have a 244 00:16:38.200 --> 00:16:42.360 podcast in the middle, feeding out some content every week with a couple of 245 00:16:42.440 --> 00:16:47.559 us from sweet fish talking about things that are going on that are relevant to 246 00:16:47.639 --> 00:16:52.200 bb podcaster is talking about industry, podcasting news that's relevant for be tob highlighting 247 00:16:52.240 --> 00:16:57.279 members and what they're doing well and answering frequently ask questions that we're seeing from 248 00:16:57.279 --> 00:17:00.159 from members. But it's going to be more than that podcast. It's going 249 00:17:00.200 --> 00:17:04.279 to be a daily channel where we can actually talk about what we're doing on 250 00:17:04.279 --> 00:17:08.799 a daily basis and actually have those conversations. That makes a community a community 251 00:17:08.799 --> 00:17:14.680 again, members talking to themselves, not just someone speaking from a stage, 252 00:17:14.680 --> 00:17:18.759 even if it's a digital, work from home, yeah, studio stage. 253 00:17:18.359 --> 00:17:23.599 So that's a part and then doing a monthly get together digitally in a Webinar, 254 00:17:23.880 --> 00:17:29.960 but something that's more than a Webinar actually include including community participation, probably 255 00:17:30.039 --> 00:17:34.519 highlighting a few members and doing a teardown of podcasts, bringing in an expert 256 00:17:34.599 --> 00:17:40.279 speaker from the outside to bring value to the members every single month. And 257 00:17:40.279 --> 00:17:42.839 what I'm trying to work on right now is actually doing a live event. 258 00:17:44.319 --> 00:17:47.079 Now it's going to start small, so I don't want to promise like we're 259 00:17:47.079 --> 00:17:49.400 going to launch our own event with its own venue and everything, but I'm 260 00:17:49.440 --> 00:17:53.000 like, man, could we like piggyback off the back of podcast movement, 261 00:17:53.039 --> 00:17:59.160 since that's already a podcasting event that would be mostly relevant for Beb podcasters than 262 00:17:59.240 --> 00:18:02.319 just do a breakout from that? That's what we're kind of organizing now. 263 00:18:02.359 --> 00:18:04.440 Details still to come on that of when and if we're going to be doing 264 00:18:04.480 --> 00:18:07.680 that. I guess podcast movements at the end of August, so there's a 265 00:18:07.720 --> 00:18:11.599 general timeline, but that's kind of what we're looking at and starting small, 266 00:18:11.680 --> 00:18:18.559 starting intimate. We're hoping to launch with probably a hundred members and probably launching 267 00:18:18.599 --> 00:18:22.000 with one core group to do that, Mr Beast kind of group, and 268 00:18:22.039 --> 00:18:26.359 I'm going to be reaching out to individual BEDB podcasters that I think would be 269 00:18:26.400 --> 00:18:30.599 interested, some that are in sweetfish, some that are outside is sweet fish, 270 00:18:30.599 --> 00:18:33.839 to see if we could find a crew if you think that would be 271 00:18:33.880 --> 00:18:37.039 you, like you want to be intense and meet weekly with me and just 272 00:18:37.079 --> 00:18:41.039 a bunch of others just kind of go round table and go and just pursue 273 00:18:41.039 --> 00:18:44.160 perfection. When it comes to be to be podcasting, you can certainly reach 274 00:18:44.200 --> 00:18:48.079 out to me and I'll can will consider bringing you into that group and we 275 00:18:48.160 --> 00:18:49.759 might break out more small groups afterwards. But there's going to be a season 276 00:18:49.759 --> 00:18:53.599 where there's just one group and I think we're going to be publishing everything live, 277 00:18:53.599 --> 00:18:59.839 but only members can actually take part in the conversation contribute to the monthly 278 00:18:59.880 --> 00:19:03.920 live meeting. All the information will be accessible, but for members who are 279 00:19:03.960 --> 00:19:08.519 actively working on a b Tob podcast, membership means you get to actually participate 280 00:19:08.559 --> 00:19:11.680 in the community. I think you just answered a key question that I haven't 281 00:19:11.680 --> 00:19:15.400 followed to that. I love. All of that very interesting. I think 282 00:19:15.440 --> 00:19:19.799 it's needed, especially for be to be podcasters. Like we're hitting a really 283 00:19:21.079 --> 00:19:25.480 hyper specific niche. But WHO's a good fit? And you just spoke to 284 00:19:25.519 --> 00:19:27.920 that. There go a little bit further down that road. So someone's interested 285 00:19:27.960 --> 00:19:30.440 in be to be podcasting, but they're not currently running a show. They 286 00:19:30.440 --> 00:19:33.359 can access the content, but they're probably not in this group right. Like, 287 00:19:33.880 --> 00:19:37.640 how are you determining who's good fit and WHO's in? Speak a little 288 00:19:37.640 --> 00:19:41.759 more there. If you're on the outside, you don't have a BDB podcast, 289 00:19:41.759 --> 00:19:45.119 you're not in that group yet because you're your company's just thinking about it, 290 00:19:45.319 --> 00:19:48.400 you're considering starting a podcast. I want to make sure the information that 291 00:19:48.400 --> 00:19:52.839 we're putting out there, the weekly podcast, the monthly live event, is 292 00:19:52.880 --> 00:19:55.960 all accessible. You can go and be a spectator. In fact, that's 293 00:19:56.000 --> 00:19:59.799 what we call we're calling those spectators people who can watch the live stream, 294 00:19:59.799 --> 00:20:03.319 who can then listen to every single episode. We gate nothing. What we 295 00:20:03.359 --> 00:20:07.440 do? I guess we get we don't get any content. We will gate 296 00:20:07.759 --> 00:20:11.319 is the actual community aspect. If you want to become a member, then 297 00:20:11.359 --> 00:20:14.240 you need to have a live podcast. So we're going to be asking for 298 00:20:14.319 --> 00:20:18.279 your you know, podcast website url or even to apple podcast wherever it is, 299 00:20:18.319 --> 00:20:22.720 so I can verify that, hey, you're a BEDB company, here's 300 00:20:22.759 --> 00:20:26.279 the podcast, and then that everybody on that kind of a basis and make 301 00:20:26.279 --> 00:20:30.160 sure it's an active podcast like you're actually doing something pretty low buried entry like. 302 00:20:30.160 --> 00:20:33.720 It's not like I'm looking for a certain amount of episodes, but it 303 00:20:33.720 --> 00:20:37.720 needs to have been published recently. Those are going to be members. And 304 00:20:37.759 --> 00:20:41.160 then I'm going to have that again the the inside circle called the ring leaders, 305 00:20:41.559 --> 00:20:45.160 who are meeting weekly. Again, that's that's invite only, but I'll 306 00:20:45.200 --> 00:20:48.680 be looking for looking for people over the next couple of weeks to form that. 307 00:20:48.960 --> 00:20:52.680 Okay, so let's start to wrap up the conversation here. As far 308 00:20:52.720 --> 00:20:56.839 as reaching out, obviously you're very active on Linkedin. I'm sure people can 309 00:20:56.839 --> 00:20:59.680 shoot you a DM, but is there somewhere else that you want to send 310 00:20:59.680 --> 00:21:03.119 people to to get more information, or how should we go about that? 311 00:21:03.640 --> 00:21:07.319 Go to join my clubcom. That's the website where you're going to be able 312 00:21:07.359 --> 00:21:10.960 to find the podcast episodes, but you're also find links to be able to 313 00:21:11.000 --> 00:21:15.359 subscribe, find the next live events and ultimately become a member. There's going 314 00:21:15.400 --> 00:21:19.319 to be a page you can just go to join my Clubcom, slash join, 315 00:21:19.480 --> 00:21:23.759 and you can read the criteria for becoming a member and submiture your podcast 316 00:21:23.839 --> 00:21:26.519 for radio. Dan, it's been fun to chat with you about this. 317 00:21:26.519 --> 00:21:32.440 Were learning a lot from your work on the audience side and now the community 318 00:21:32.480 --> 00:21:37.079 side. So thanks for stopping by be to be growth and it's been a 319 00:21:37.079 --> 00:21:41.160 pleasure chatting absolutely thanks, beggie Hey, for our listeners love this conversation on 320 00:21:41.160 --> 00:21:45.440 community. Know that a lot of you are thinking about that. You're reading 321 00:21:45.480 --> 00:21:52.359 about it on Linkedin. So we hope that you found today's episode insightful and 322 00:21:52.440 --> 00:21:56.200 we hope it helps fuel your growth in your innovation. Don't miss an episode. 323 00:21:56.200 --> 00:22:00.240 You can subscribe to be to be growth on whatever podcast platform you're listening 324 00:22:00.240 --> 00:22:03.880 to this on right now. Connect with me on Linkedin. Just Search Benjie 325 00:22:03.880 --> 00:22:07.079 Block, talking about marketing, business and life over there, and would love 326 00:22:07.160 --> 00:22:11.000 to hear from you. Keep doing work that matters. Will be back real 327 00:22:11.079 --> 00:22:26.359 soon with another episode. Be Tob growth is brought to you by the team 328 00:22:26.359 --> 00:22:29.640 at sweet fish media. Here at sweet fish we produce podcast for some of 329 00:22:29.680 --> 00:22:33.720 the most innovative brands in the world and we help them turn those podcasts into 330 00:22:33.799 --> 00:22:37.039 Microvideos, linkedin content, blog posts and more. We're on a mission to 331 00:22:37.039 --> 00:22:47.359 produce every leader's favorite show. 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