New Deep Dive! What It Takes To Become a Thought Leader

WEBVTT 1 00:00:02.540 --> 00:00:02.740 Yeah, 2 00:00:05.540 --> 00:00:09.170 hello and welcome back to be to be growth. I'm dan Sanchez with sweet fish 3 00:00:09.170 --> 00:00:13.760 media and today I'm kicking off a new deep dive into the topic of thought 4 00:00:13.770 --> 00:00:19.180 leadership. Marketing. This is a topic that I have become very passionate 5 00:00:19.180 --> 00:00:24.380 about and last year uh almost a year ago I started on an adventure to like 6 00:00:24.380 --> 00:00:30.330 learn and begin mastering this topic, but I have a long, long way to go. I 7 00:00:30.330 --> 00:00:33.690 know I have started just by asking the question like what does it take to 8 00:00:33.690 --> 00:00:37.140 become a thought leader? It's kind of an interesting idea. And while thought 9 00:00:37.140 --> 00:00:40.040 leadership, you know, it's kind of cringe you sometimes when people call 10 00:00:40.040 --> 00:00:44.040 themselves thought leaders and aren't or you know, or just pretending to be 11 00:00:44.040 --> 00:00:48.570 thought leaders and are lacking certain elements. There was something about 12 00:00:48.570 --> 00:00:52.260 true thought leaders that just intrigued me. I think we all have those 13 00:00:52.260 --> 00:00:55.970 voices in our lives, whether they're they're with us in person and know us 14 00:00:55.970 --> 00:01:00.130 personally or their authors that we read or podcasters that we listen to 15 00:01:00.140 --> 00:01:03.850 that mold and shape us in different areas of our lives, especially in our 16 00:01:03.850 --> 00:01:08.000 careers, especially in marketing. Marketing has lots of genuine thought 17 00:01:08.000 --> 00:01:13.140 leaders that are, that are aspirational, that are inspiring um and have changed 18 00:01:13.140 --> 00:01:16.390 the course of many businesses and I'm like man, this is a fascinating topic 19 00:01:16.390 --> 00:01:21.990 and I love how it can be a both applied to companies as much as two individuals 20 00:01:21.990 --> 00:01:26.060 or individuals, multiple individuals within a company. So I set out on that 21 00:01:26.060 --> 00:01:30.690 journey a year ago and started reading every single book I can find. In fact I 22 00:01:30.690 --> 00:01:35.570 tried to find them on so far. I think I've read them all. I actually wrote a 23 00:01:35.570 --> 00:01:38.840 whole blog post about it. If you just google thought leadership books. My my 24 00:01:38.840 --> 00:01:42.750 blog will come up with a breakdown of all the different books I've read on 25 00:01:42.750 --> 00:01:46.800 the topic of Thought leadership. If you go there and find that you've written a 26 00:01:46.800 --> 00:01:49.430 book where you know of a book that's missing from the list, please tell me 27 00:01:49.430 --> 00:01:52.830 about it. Like hit me up. There's a contact page on my website or you can 28 00:01:52.830 --> 00:01:58.260 just go to linkedin dot com slash I. N. Slash digital marketing dan and say hey 29 00:01:58.260 --> 00:02:02.010 dan, you missed one. Check it out and I will go and read it and add it to the 30 00:02:02.010 --> 00:02:07.190 list because I'm trying to stay on top of the subject as a marketer, you're 31 00:02:07.190 --> 00:02:11.100 probably brainstorming outside the box ideas to engage your prospects and 32 00:02:11.100 --> 00:02:14.540 customers working remotely. And you've probably thought about sending them 33 00:02:14.540 --> 00:02:18.230 direct mail to break through the zoom fatigue. 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Um To claim your personalized gift, go to craft um dot io slash 43 00:02:55.140 --> 00:03:02.810 growth. But as you all know, reading isn't enough to really master a topic 44 00:03:02.820 --> 00:03:05.830 and there's actually multiple steps that we've taken. I'd say reading is 45 00:03:05.830 --> 00:03:08.670 probably a good place to start. You can see what people have documented what's 46 00:03:08.670 --> 00:03:12.000 officially out there. I've also read a lot of like I've listened to a lot of 47 00:03:12.000 --> 00:03:15.320 podcasts for sure, but I've read a lot of blogs, but now I want to take it a 48 00:03:15.320 --> 00:03:19.150 step farther with this deep dive. I want to start interviewing 49 00:03:19.160 --> 00:03:22.620 practitioners that are actually doing this full time because we all know 50 00:03:22.620 --> 00:03:25.450 there's a huge difference between those who just read about something and those 51 00:03:25.450 --> 00:03:28.780 who are actually doing it right and there's usually a big disconnect 52 00:03:28.790 --> 00:03:32.090 between the two and I don't want to be disconnected. And while I'm starting to, 53 00:03:32.100 --> 00:03:35.380 you know, fiddled with some thought leadership at Sweet Fish Media and here 54 00:03:35.380 --> 00:03:38.890 on B two B growth, um I want to take the time to interview the people who 55 00:03:38.890 --> 00:03:41.920 have rolled up their sleeves and our in the trenches trying to create thought 56 00:03:41.920 --> 00:03:46.300 leadership marketing day in and day out. And it's not just the people who are 57 00:03:46.310 --> 00:03:50.180 actual thought leaders, they're the people who are directors of thought 58 00:03:50.180 --> 00:03:53.130 leadership or heads of thought leadership. Or maybe thought leadership 59 00:03:53.130 --> 00:03:57.050 managers within a company. So all they get to do is handle thought leadership 60 00:03:57.060 --> 00:04:00.600 for a specific company. Either writing for the C Suite or creating an 61 00:04:00.610 --> 00:04:04.370 interviewing subject matter experts or maybe all the employees, but 62 00:04:04.370 --> 00:04:08.860 essentially are helping position the company as a thought leader, maybe 63 00:04:08.860 --> 00:04:11.510 individuals within that company and that's their work, it's there where 64 00:04:11.510 --> 00:04:16.140 they get to live and think and breathe thought leadership. So I have a whole 65 00:04:16.149 --> 00:04:20.500 series of people lined up to interview and to kind of get into their heads and 66 00:04:20.500 --> 00:04:23.500 their worlds and figure out what's working, what's not working and to get 67 00:04:23.500 --> 00:04:27.380 some unique perspectives from them. And I'm also going to share in this journey 68 00:04:27.380 --> 00:04:30.140 some of the books my favorite books that I've read on thought leadership so 69 00:04:30.140 --> 00:04:33.990 far and some of the insights I've had about thought leadership along the way, 70 00:04:33.990 --> 00:04:37.480 of course I'll be doing some stops to check in as far as like what are the 71 00:04:37.480 --> 00:04:41.350 lessons that I'm learning about this topic as I interview people that are in 72 00:04:41.350 --> 00:04:46.300 the field and I'm hoping to just share my best insights as I go along and this 73 00:04:46.300 --> 00:04:50.430 is a topic that I'm not new to. It's something that I've kind of prepped for 74 00:04:50.430 --> 00:04:54.400 and I've been preparing for to do a really good deep dive on this. Unlike 75 00:04:54.400 --> 00:04:58.310 the topic I did on a B. M. Where I was kind of a newbie. I actually had no 76 00:04:58.310 --> 00:05:00.920 idea what I was talking about though. I'd like read one book before. I hadn't 77 00:05:00.920 --> 00:05:04.410 read a lot and I read a lot through that and learned a ton. And I expect 78 00:05:04.410 --> 00:05:07.070 that even though I'm starting at a different place for this topic, I'm 79 00:05:07.070 --> 00:05:11.230 going to be going deep So please join me in this journey, learn with me. 80 00:05:11.230 --> 00:05:15.760 Let's be students together and learn how to become better at crafting good 81 00:05:15.770 --> 00:05:19.910 thought leadership content, learn what it takes to become a thought leader and 82 00:05:19.910 --> 00:05:23.800 how to position a company as a thought leader. Those are the three main things 83 00:05:23.800 --> 00:05:29.310 that I'm going after. So tag along, this is going to be a fun ride through 84 00:05:29.320 --> 00:05:31.760 the month of june So you tomorrow, 85 00:05:35.840 --> 00:05:39.480 one of the things we've learned about podcast audience growth is that word of 86 00:05:39.480 --> 00:05:44.160 mouth works. It works really, really well actually. So if you love this show, 87 00:05:44.160 --> 00:05:48.070 it would be awesome if you texted a friend to tell them about it. And if 88 00:05:48.070 --> 00:05:52.400 you send me a text with a screenshot of the text you sent to your friend meta. 89 00:05:52.410 --> 00:05:56.040 I know I'll send you a copy of my book, content based networking, how to 90 00:05:56.050 --> 00:06:03.030 instantly connect with anyone you want to know. My cell phone number is (407) 91 00:06:03.060 --> 00:06:04.860 490 33-8 happy texting