#NewPodcast: First Business Bank

WEBVTT 1 00:00:06.240 --> 00:00:11.170 Hello If you are new here, This is the new podcast, Siri's, where we introduce 2 00:00:11.170 --> 00:00:15.460 you to new podcast in the B two B realm. I'm your host, Kelsey Course with Sweet 3 00:00:15.460 --> 00:00:19.890 Fish Media. This week, I would like to introduce you to a new podcast called 4 00:00:19.890 --> 00:00:24.420 the First Business Bank Podcast. Each episode features an interview 5 00:00:24.420 --> 00:00:28.920 discussing business practices and topics such as company culture, 6 00:00:28.920 --> 00:00:33.770 communication, financial risk and so much more. If you think you'll find the 7 00:00:33.770 --> 00:00:37.550 show valuable after you check out this quick snippet, just search First 8 00:00:37.550 --> 00:00:42.510 Business Bank podcast in Apple Podcast or your favorite podcast player makes 9 00:00:42.510 --> 00:00:45.870 you subscribe. And if you really like it, don't forget to leave a review. 10 00:00:45.840 --> 00:00:50.100 It's a great way to help people find new podcast content. Okay, let's jump 11 00:00:50.100 --> 00:00:54.940 into the snippet. Talk about the connection between hiring the right 12 00:00:54.940 --> 00:00:59.300 people in building a great culture. Well, I think it's critical. I mean, if 13 00:00:59.300 --> 00:01:02.170 you if you miss on the hiring side, you're just you're not gonna have the 14 00:01:02.170 --> 00:01:06.300 culture that you want that you need. So it's the most critical thing you could 15 00:01:06.300 --> 00:01:12.690 do in an organization is to have the right people. So the cultural fit is 16 00:01:12.690 --> 00:01:19.640 absolutely imperative. It's fairly easy to understand the technical aspects of 17 00:01:19.640 --> 00:01:23.900 a job and the skill set that someone needs toe have. But it's much trickier 18 00:01:23.900 --> 00:01:27.520 to figure out if they're going to be a cultural fit for your organization. So 19 00:01:27.520 --> 00:01:32.020 that's really where I think most of the emphasis should be in the hiring 20 00:01:32.020 --> 00:01:36.560 process. That's what I That's what I do when I'm interviewing as I'm trying to 21 00:01:36.560 --> 00:01:41.560 assess cultural fit. Um, because if it's if somebody doesn't fit culturally, 22 00:01:41.740 --> 00:01:45.550 um, they're not gonna work out. Those are the people in our organization's 23 00:01:45.550 --> 00:01:50.700 history who've been here for a year or less and then are gone. They weren't a 24 00:01:50.700 --> 00:01:55.730 cultural fit. They didn't fit the team atmosphere that we have. And they moved 25 00:01:55.730 --> 00:02:02.270 on because it didn't feel comfortable for them on day or vice versa. Um, 26 00:02:02.640 --> 00:02:06.510 skill set somebody's kind of deficient and something. You work on it, you 27 00:02:06.510 --> 00:02:10.330 train them up, you coach them up. You kind of can work through that. But if 28 00:02:10.330 --> 00:02:17.500 they're not a cultural fit, you're in big trouble in terms of longevity. Hey, 29 00:02:17.500 --> 00:02:20.950 everybody. Logan with sweet fish here. If you've been listening to the show 30 00:02:20.950 --> 00:02:24.620 for a while, you know we're big proponents of putting out original 31 00:02:24.630 --> 00:02:28.660 organic content on LinkedIn. But one thing that's always been a struggle for 32 00:02:28.660 --> 00:02:32.850 a team like ours is too easily track the reach of that linked in content. 33 00:02:32.940 --> 00:02:36.660 That's why I was really excited when I heard about Shield the other day from a 34 00:02:36.660 --> 00:02:41.180 connection on you guessed it linked in. Since our team started using shield, 35 00:02:41.190 --> 00:02:45.720 I've loved how it's led us easily track and analyze the performance of are 36 00:02:45.720 --> 00:02:49.720 linked in content without having to manually log it ourselves. It 37 00:02:49.730 --> 00:02:53.090 automatically creates reports and generates some dashboards that are 38 00:02:53.090 --> 00:02:57.420 incredibly useful to see things like what contents been performing the best 39 00:02:57.430 --> 00:03:00.860 and what days of the week are we getting the most engagement and our 40 00:03:00.870 --> 00:03:04.730 average views proposed? I highly suggest you guys check out this tool. 41 00:03:04.740 --> 00:03:08.100 If you're putting out content on LinkedIn, and if you're not, you should 42 00:03:08.100 --> 00:03:13.500 be. It's been a game changer for us. If you go to shield app dot ai and check 43 00:03:13.500 --> 00:03:18.360 out the 10 day free trial. You can even use our promo code B two B growth to 44 00:03:18.360 --> 00:03:24.340 get a 25% discount. Again, that's shield app dot ai and that promo code 45 00:03:24.350 --> 00:03:31.010 is be the number to be growth. All one word. All right, We really hope you 46 00:03:31.010 --> 00:03:35.550 enjoy that short clip. Nothing is more important to a thriving economy than 47 00:03:35.550 --> 00:03:40.770 visionary entrepreneurs determined to succeed. And this podcast details what 48 00:03:40.770 --> 00:03:45.980 we see working in highly successful businesses. Two day again. Just search 49 00:03:45.990 --> 00:03:50.030 First Business Bank podcast in Apple or wherever you do your listening 50 00:03:50.040 --> 00:03:54.010 subscribe lever of you if you like it. And don't forget to tell a friend if 51 00:03:54.010 --> 00:03:57.350 you think they'd enjoy it, Thank you and have a wonderful day. 52 00:03:58.940 --> 00:04:03.160 Is the decision maker for your product or service Abebe Marketer Are you 53 00:04:03.160 --> 00:04:07.340 looking to reach those buyers through the medium of podcasting? Consider 54 00:04:07.340 --> 00:04:12.590 becoming a co host of BTB Growth. This show is consistently ranked as a top 55 00:04:12.590 --> 00:04:16.740 100 podcast in the marketing category of Apple podcasts, and the show gets 56 00:04:16.740 --> 00:04:22.310 more than 130,000 downloads each month. We've already done the work of building 57 00:04:22.310 --> 00:04:26.340 the audience so you can focus on delivering incredible content to our 58 00:04:26.340 --> 00:04:31.560 listeners if you're interested. Email Logan at sweet Fish media dot com.