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Jan. 9, 2023

Shift Your Go-To-Market Strategy, with Bill Kramer

In this episode https://www.linkedin.com/in/benji-block/ talks to Bill Kramer, VP of Marketing at https://payzen.com/.

Discussed in this episode:
- Transitioning from MQL's to Qualified Accounts
- Pivoting to new ways of measuring marketing success...

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B2B Growth
In this episode Benji talks to Bill Kramer, VP of Marketing at PayZen.

Discussed in this episode:
  1. Transitioning from MQL's to Qualified Accounts
  2. Pivoting to new ways of measuring marketing success
  3. Successfully leading a team through times of transition