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April 27, 2023
Stop ignoring this piece of your demand gen engine
Today, https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/benji-block/ are joined by https://www.linkedin.com/in/andjdavies/, CMO at Paddle, to discuss the importance of having a refined ideal customer profile. How do many B2B...
Today, James and Benji are joined by Andrew Davies, CMO at Paddle, to discuss the importance of having a refined ideal customer profile. How do many B2B companies get this wrong and how can you continue to refine your ICP?
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