Transcript
WEBVTT 1 00:00:05.240 --> 00:00:10.970 this episode of the customer experience podcast and the C X Siris on B two b 2 00:00:10.970 --> 00:00:17.550 growth is releasing on the last day of 2021 of the longer and more interesting 3 00:00:17.550 --> 00:00:23.080 years in my life, and perhaps in yours as well. And this time is a time of 4 00:00:23.080 --> 00:00:28.060 reflection and gratitude and perhaps more so, one of looking ahead 5 00:00:29.140 --> 00:00:34.330 of goal setting, of resolving to do something better or more often or 6 00:00:34.330 --> 00:00:39.780 differently, or even to do something you've never done before. If for you 7 00:00:39.780 --> 00:00:44.900 that includes writing, publishing and selling a book, you will definitely 8 00:00:44.900 --> 00:00:50.240 enjoy this two part. Siri's the six piece of writing, publishing and 9 00:00:50.240 --> 00:00:55.660 selling your book. My name is Ethan Butte. I'm chief evangelist at Bom Bom. 10 00:00:55.670 --> 00:01:00.550 I'm the host of the customer Experience podcast, as well as the C X Siris on B 11 00:01:00.550 --> 00:01:05.750 two B Growth and the co author of the book Re Humanize Your Business. How 12 00:01:05.750 --> 00:01:11.440 Personal Videos Accelerate Sales and Improve Customer Experience. It's a 13 00:01:11.440 --> 00:01:15.430 book I co authored with my longtime friend Steve Personally. He's also a 14 00:01:15.430 --> 00:01:20.000 team member of mine. He is the chief marketing officer at Bom Bom. The book 15 00:01:20.000 --> 00:01:24.480 was published by Wiley about a year and a half ago, I'd say it's exceeded our 16 00:01:24.480 --> 00:01:29.560 expectation in terms of the number of copies sold, closing in on 25,000. That 17 00:01:29.560 --> 00:01:33.340 is a hard number to track down. By the way, it doesn't include audio books. 18 00:01:33.350 --> 00:01:37.120 Some of the ways that you look at it don't include international sales, but 19 00:01:37.120 --> 00:01:42.180 it's in that zone, so I'll be sharing with you in this two part. Siri's some 20 00:01:42.180 --> 00:01:47.750 important lessons we learned as we wrote, published and sold Re humanize 21 00:01:47.750 --> 00:01:51.520 your business. By the way, if the title and subtitle are interesting, you can 22 00:01:51.520 --> 00:01:56.630 learn more about it right now at bom bom dot com slash book. That's bom bom 23 00:01:56.630 --> 00:02:01.090 dot com slash book. Or you can search re humanize your business at Amazon or 24 00:02:01.090 --> 00:02:06.320 wherever you prefer to buy books. So I put this six peace framework together 25 00:02:06.330 --> 00:02:11.660 as part of an expert corner in the marketing community Peak community. Now 26 00:02:11.660 --> 00:02:16.180 we talk about community a lot on the customer experience podcast and the C X 27 00:02:16.180 --> 00:02:21.870 Siris on BTB Growth. A few episodes that come to mind are Episode 74 of the 28 00:02:21.870 --> 00:02:27.480 Customer Experience Podcast with Steph Caldwell of Narrative Science Episode 29 00:02:27.480 --> 00:02:34.090 93 with Joe Huber of Sprout Social as well as Episode 84 10 Rules for 30 00:02:34.090 --> 00:02:38.980 Building a Category and a Community with Sandra Mourvedre. Now syndrome is 31 00:02:38.980 --> 00:02:42.940 chief evangelist determinist. He created the Flip My Funnel community. 32 00:02:42.940 --> 00:02:47.630 He created the peak community, and I'm a member of his peak community. It's a 33 00:02:47.630 --> 00:02:51.720 marketing community, and there are all kinds of member driven presentations, 34 00:02:51.720 --> 00:02:56.390 conversations Q and A sessions. And that's why and where I created and 35 00:02:56.390 --> 00:03:03.370 delivered this framework. The six piece off the process, our purpose proposal 36 00:03:03.940 --> 00:03:11.290 process, publishing people and promotion again. Purpose. Why are you 37 00:03:11.290 --> 00:03:17.100 doing this at all? Proposal. Why you need to create a proposal. Three is 38 00:03:17.100 --> 00:03:21.410 process. How are you actually going to get the book written? Because there are 39 00:03:21.410 --> 00:03:25.080 a number of ways to do that. We'll be covering those first three piece in 40 00:03:25.080 --> 00:03:29.960 this episode, and then in a subsequent episode, you learn about the fourth p 41 00:03:30.040 --> 00:03:34.750 publishing. There are a number of ways to bring books to market. The fifth is 42 00:03:34.750 --> 00:03:39.440 people who do you need to get involved and keep involved from the start of the 43 00:03:39.440 --> 00:03:43.730 process. Through the completion of the book through the release and in a 44 00:03:43.730 --> 00:03:49.300 sustaining effort behind the book. And finally, of course, promotion. You have 45 00:03:49.300 --> 00:03:53.280 to sell your book no matter what. No one is going to do it for you, so I'll 46 00:03:53.280 --> 00:03:57.800 share some tips and insights that we learned in launching and supporting re 47 00:03:57.800 --> 00:03:58.560 humanize. 48 00:03:59.840 --> 00:04:05.790 So the first P is purpose. This effort requires a lot of energy. It requires 49 00:04:05.790 --> 00:04:11.120 perseverance. There are a number of decisions to make all along the way, 50 00:04:11.130 --> 00:04:14.750 and as we go through, the six PS will be talking about how to make some of 51 00:04:14.750 --> 00:04:19.610 those decisions. But if you're not first and foremost clear on the reason 52 00:04:19.620 --> 00:04:24.370 you are writing the book, you'll struggle to make decisions effectively. 53 00:04:24.380 --> 00:04:28.790 There are no wrong answers around your purpose, but you must have clarity of 54 00:04:28.790 --> 00:04:33.330 purpose, and you must have conviction behind that purpose. One of the most 55 00:04:33.330 --> 00:04:37.530 common ones is something I'll call the business card. I want something to send 56 00:04:37.530 --> 00:04:42.170 ahead or leave behind with potential customers, perhaps to help with 57 00:04:42.170 --> 00:04:46.580 customer on boarding, to establish expertise and thought leadership to 58 00:04:46.580 --> 00:04:51.050 share your point of view. And this book is typically going to be for a smaller, 59 00:04:51.050 --> 00:04:54.650 more targeted audience, then a broader purpose. 60 00:04:56.040 --> 00:05:00.080 I know a number of people who've gone to market with a book functioning as a 61 00:05:00.080 --> 00:05:05.460 business card. A misguided purpose is to make money. Unless you're someone 62 00:05:05.460 --> 00:05:10.100 like Michelle Obama, you are not going to make a lot of money by writing and 63 00:05:10.100 --> 00:05:14.210 publishing a book. Now you may downstream, but the process of selling 64 00:05:14.210 --> 00:05:16.770 a book is not going to make you rich now, though, of course, there are 65 00:05:16.770 --> 00:05:21.900 exceptions here, too. You may tap into something really powerful and timely. 66 00:05:21.940 --> 00:05:25.690 It may get some momentum. It may be one of those books that continues to sell 67 00:05:25.690 --> 00:05:30.850 Justus well, six or seven or eight years from now is it did upon release. 68 00:05:31.340 --> 00:05:35.060 But those are the exceptions. You're typically not going to undertake this 69 00:05:35.060 --> 00:05:41.990 process in order to generate a lot of direct revenue. So our purpose was to 70 00:05:41.990 --> 00:05:46.870 live and work in a better world. I am confident from my own experience and 71 00:05:46.870 --> 00:05:51.110 from the stories of customers and of my team members and from all the people in 72 00:05:51.110 --> 00:05:56.870 our community who are replacing some of their plane typed out text with casual 73 00:05:56.870 --> 00:06:02.460 conversational videos know that this is a mawr effective way to communicate, 74 00:06:02.470 --> 00:06:06.690 connect and convert. It's clearer communication it builds human 75 00:06:06.690 --> 00:06:10.510 connection. We actually feel like we know people before we ever meet them 76 00:06:10.520 --> 00:06:14.130 when we meet them through video. And, of course, it can help us convert. Get 77 00:06:14.130 --> 00:06:19.090 all those micro yeses and macro yes, is that we need in order to be successful 78 00:06:19.090 --> 00:06:24.220 and effective in our role, no matter our seat in the organization. Our 79 00:06:24.220 --> 00:06:28.570 primary audience was salespeople and sales managers and sales leaders, 80 00:06:28.940 --> 00:06:33.170 secondarily customer success and customer service professionals. But 81 00:06:33.170 --> 00:06:38.010 more broadly, anyone working in a professional capacity could benefit 82 00:06:38.010 --> 00:06:42.520 from the philosophy and practice that we laid out in re humanize. So our 83 00:06:42.520 --> 00:06:47.250 purpose was to get this into his many hands as possible to help people be 84 00:06:47.250 --> 00:06:51.570 more personal, more effective and more authentic in the way they're reaching 85 00:06:51.570 --> 00:06:57.040 out to people every single day. That guided, ah, lot of our decisions again. 86 00:06:57.050 --> 00:07:02.120 There is no wrong purpose, but you need to be clear about it. You need to state 87 00:07:02.120 --> 00:07:07.140 it, perhaps bounce it off other people and one of the places you'll express. 88 00:07:07.140 --> 00:07:13.430 This purpose is in the second P proposal. I encourage everyone to write 89 00:07:13.440 --> 00:07:18.910 a formal proposal for your project, whether or not you're going to try to 90 00:07:18.910 --> 00:07:24.150 take it to publishers or agents or other people. Traditional publishers 91 00:07:24.150 --> 00:07:27.700 and even a lot of self publishing options require a proposal, so it's 92 00:07:27.700 --> 00:07:31.150 something you'll probably want to do anyway. But if you need a little extra 93 00:07:31.150 --> 00:07:35.820 encouragement, I'll refer you to Dan Pink's conversation with Tim Ferriss on 94 00:07:35.820 --> 00:07:41.420 Tim Ferris's podcast Shortly after Dan released When The Science of Perfect 95 00:07:41.420 --> 00:07:47.060 Timing Dan Pink is a New York Times Wall Street Journal and use a today 96 00:07:47.060 --> 00:07:52.770 bestselling author of multiple books, he has a book deal. He probably is 97 00:07:52.770 --> 00:07:58.270 making decent money from his books, unlike most of the rest of us. But even 98 00:07:58.270 --> 00:08:02.570 though he has a book deal, he doesn't need to pitch the project to anyone. He 99 00:08:02.580 --> 00:08:07.230 always creates the proposal in order to be perfectly clear what he's doing, how 100 00:08:07.230 --> 00:08:12.030 he's going to do it, why he's going to do it. So this is helpful and necessary 101 00:08:12.030 --> 00:08:16.100 work. Hey, here's a fun bonus for you if you visit bom bom dot com slash 102 00:08:16.100 --> 00:08:20.780 podcast to check out the block post associated with this episode Episode 1 103 00:08:20.780 --> 00:08:26.620 14 You can access the story of why and how we reached out to Dan Pink to get 104 00:08:26.620 --> 00:08:30.450 him to endorse re humanize your business. He had very kind things to 105 00:08:30.450 --> 00:08:34.960 say about the message of the book. You can see those words and get the story 106 00:08:34.960 --> 00:08:41.020 by visiting bom bom dot com slash podcast. Hey, everybody, Logan with 107 00:08:41.020 --> 00:08:44.070 sweet fish here if you've been listening to the show for a while, you 108 00:08:44.070 --> 00:08:48.410 know we're big proponents of putting out original organic content on like 109 00:08:48.420 --> 00:08:52.520 dead. But one thing that's always been a struggle for a team like ours is too 110 00:08:52.530 --> 00:08:56.460 easily track the reach of that linked in content. That's why I was really 111 00:08:56.460 --> 00:09:00.070 excited when I heard about Shield the other day from a connection on you 112 00:09:00.070 --> 00:09:04.330 guessed it linked in. Since our team started using shield, I've loved how 113 00:09:04.330 --> 00:09:08.420 it's led us easily track and analyze the performance of are linked in 114 00:09:08.420 --> 00:09:13.170 content without having to manually log it ourselves. It automatically creates 115 00:09:13.170 --> 00:09:16.950 reports and generates some dashboards that are incredibly useful to see 116 00:09:16.950 --> 00:09:20.380 things like what contents been performing the best and what days of 117 00:09:20.380 --> 00:09:23.840 the week are we getting the most engagement and our average views 118 00:09:23.840 --> 00:09:27.600 proposed? I highly suggest you guys check out this tool if you're putting 119 00:09:27.600 --> 00:09:31.610 out content on LinkedIn And if you're not, you should be. It's been a game 120 00:09:31.610 --> 00:09:36.850 changer for us. If you go to shield app dot ai and check out the 10 day free 121 00:09:36.850 --> 00:09:42.310 trial. You can even use our promo code B two B growth to get a 25% discount. 122 00:09:42.320 --> 00:09:48.780 Again, that's shield app dot ai And that promo code is be the number to be 123 00:09:48.790 --> 00:09:55.950 growth. All one word. All right, let's get back to the show with Smooth Steve 124 00:09:55.950 --> 00:09:59.750 and I put together a proposal for re humanize, which is fun to look back on 125 00:09:59.750 --> 00:10:04.410 now. We titled the book At the time relationships through video learned to 126 00:10:04.410 --> 00:10:09.330 master the new old way to communicate, connect and convert. It was a 20 127 00:10:09.330 --> 00:10:13.140 something page. Google Doc. We had it designed by our design team. It turned 128 00:10:13.140 --> 00:10:17.990 out to be a 43 page layout. They're yours. Maybe shorter might also be 129 00:10:17.990 --> 00:10:22.500 longer. But if you include the elements I'm about toe list, it should land 130 00:10:22.500 --> 00:10:28.030 somewhere near where hours did. The first element is an overview. What is 131 00:10:28.030 --> 00:10:31.930 this book? What is it trying to accomplish? What does it say? Second, 132 00:10:31.930 --> 00:10:35.590 of course, is who it's for. Who is the target audience. How large is that 133 00:10:35.590 --> 00:10:39.750 audience? What would motivate them to pick up and read the book? What are 134 00:10:39.750 --> 00:10:44.080 they going to get out of it now? This can change over time, but you wanna 135 00:10:44.080 --> 00:10:47.760 have a pretty clear sense of where it's going to go, what it's going to cover 136 00:10:47.760 --> 00:10:51.770 and in what order? How is the book going to be structured? The next 137 00:10:51.770 --> 00:10:56.930 element we included was comparable titles. What other books is this like 138 00:10:56.940 --> 00:11:02.670 in terms of theme or structure or audience? What is it similar to? And if 139 00:11:02.670 --> 00:11:06.520 you're going to be pitching a specific publisher, of course it always helps to 140 00:11:06.520 --> 00:11:10.440 have comparable titles that they have published. That's what we did in our 141 00:11:10.440 --> 00:11:15.120 proposal for Wiley. Again, you'll learn more about publishing options in Part 142 00:11:15.120 --> 00:11:20.080 two of this two part series, the six piece of writing, publishing and 143 00:11:20.080 --> 00:11:24.680 selling your book. So that's overview, target audience, table of contents, 144 00:11:24.690 --> 00:11:29.860 comparable titles, and then the next part is author and or company 145 00:11:29.860 --> 00:11:34.030 background. We opted early on to make this a bomb bomb project. Even though 146 00:11:34.030 --> 00:11:37.820 the book is not about bom bom it all. The company is just a background 147 00:11:37.820 --> 00:11:45.170 character in the story, but we included one pagers on me on Steve and on our 148 00:11:45.170 --> 00:11:49.520 company, our community, the movement, the philosophy that guides us, who we 149 00:11:49.520 --> 00:11:52.680 are, what we're about, what drives us, of course, our personal and 150 00:11:52.680 --> 00:11:58.700 professional backgrounds. Why are we the people to write this book, and how 151 00:11:58.700 --> 00:12:04.620 will our experience come into play? Next is the marketing plan. As with the 152 00:12:04.620 --> 00:12:08.410 table of contents, it's not written in stone. As I already said, their title 153 00:12:08.410 --> 00:12:13.010 and subtitle aren't even written in stone. But you do want to illustrate 154 00:12:13.020 --> 00:12:17.880 that you can sell the book and you want to explain how this is work that's 155 00:12:17.880 --> 00:12:22.470 going to serve you very, very well. Later on down the line again. The sixth 156 00:12:22.470 --> 00:12:26.630 p is promotion where we'll go deeper into this topic. How are you going to 157 00:12:26.630 --> 00:12:30.790 market and promote the book? If you're going with a traditional publisher, 158 00:12:31.030 --> 00:12:34.340 they want to see that your clarity and your muscle and your thoughtfulness 159 00:12:34.340 --> 00:12:38.670 around the marketing plan are going to mitigate their risk. You want them to 160 00:12:38.670 --> 00:12:42.980 know with confidence that they're going to get a return on their investment in 161 00:12:42.980 --> 00:12:47.770 you. And then finally, is the writing sample by the time we put the proposal 162 00:12:47.770 --> 00:12:52.620 together, we probably had 10,000 or 12,000 words written, so we included 163 00:12:52.630 --> 00:12:57.880 our introduction and the entire first chapter as part of the proposal. This 164 00:12:57.880 --> 00:13:01.330 illustrates the tone and the style as well as a number of other elements that 165 00:13:01.330 --> 00:13:05.110 air helpful in someone judging whether or not they want to participate in the 166 00:13:05.110 --> 00:13:09.420 project. If you want to see all of those elements and even get access to 167 00:13:09.430 --> 00:13:14.450 the slide deck I put together to share this information, visit bom bom dot com 168 00:13:14.460 --> 00:13:22.100 slash podcast. That's B o M b b o m b dot com slash podcast. This is Episode 169 00:13:22.100 --> 00:13:26.310 1 14 there. So if you're visiting a month or more after this episode 170 00:13:26.310 --> 00:13:29.850 releases, you may need to scroll to it. I'll provide links to a variety of 171 00:13:29.850 --> 00:13:33.170 supporting elements there because you're probably listening while you're 172 00:13:33.170 --> 00:13:41.360 walking or running or hiking or biking or gardening or cooking or cleaning or 173 00:13:41.360 --> 00:13:45.190 something else. And so if you want to double back on some of the details that 174 00:13:45.190 --> 00:13:48.740 I'm sharing here, I'll have that rounded up at bom bom dot com slash 175 00:13:48.740 --> 00:13:53.750 podcast. So the third and final P off the first part of a two part series 176 00:13:53.750 --> 00:13:58.720 here on the customer experience podcast and the C X Siris on BTB. Growth is 177 00:13:58.720 --> 00:14:04.600 process. How are you going to get this done? There are so many ways you could 178 00:14:04.600 --> 00:14:08.170 do it. One of the things that I did as soon as I realized that I wasn't quite 179 00:14:08.170 --> 00:14:12.440 sure how I was going to get a full book written, and I had no idea how to bring 180 00:14:12.440 --> 00:14:17.100 it to market. I was truly ignorant. On the way into this process was I reread 181 00:14:17.100 --> 00:14:21.520 books written by people I knew. And then I reached out to them toe. Ask 182 00:14:21.520 --> 00:14:25.130 them if they would spend time with me in conversation about how they got 183 00:14:25.130 --> 00:14:28.340 their book written and how they got their book to market. I talked with 184 00:14:28.340 --> 00:14:31.920 people who self published and who had been formally published. I talked with 185 00:14:31.920 --> 00:14:39.020 a gentleman who holed himself up in a room for 12 days and wrote his book in 186 00:14:39.020 --> 00:14:41.260 less than two weeks start to finish. 187 00:14:42.840 --> 00:14:47.460 I also talked with someone who took six years to get the book written. You, of 188 00:14:47.460 --> 00:14:51.160 course, will probably land somewhere in between there, Justice Stephen I did 189 00:14:51.160 --> 00:14:55.260 with re humanize start to finish. It was probably five months or so, but 190 00:14:55.260 --> 00:14:59.350 this is also part of the process. Be clear what the book is going to be 191 00:14:59.350 --> 00:15:04.450 built from. Is it personal experience? Is it interviews? Is it primary or 192 00:15:04.450 --> 00:15:09.080 secondary research? Is it case studies? Is that some combination of these? Is 193 00:15:09.080 --> 00:15:13.500 that all of these elements? Is that other elements? I didn't even list. One 194 00:15:13.500 --> 00:15:17.540 of the reasons we were able to move quickly is that he and I do teaching 195 00:15:17.550 --> 00:15:22.620 all the time about this philosophy and practice that we call relationships. 196 00:15:22.620 --> 00:15:28.580 Through video, I had written about 550 blawg posts for the bomb bomb Blawg. I 197 00:15:28.580 --> 00:15:32.590 had written a number of what were essentially downloadable PDFs. We've 198 00:15:32.590 --> 00:15:37.310 both created stage presentations, webinars, conceptual frameworks and all 199 00:15:37.310 --> 00:15:41.490 kinds of other things. And so our challenge in the key in our process was 200 00:15:41.500 --> 00:15:45.630 What do we want to include? What do we need toe exclude for the sake of 201 00:15:45.630 --> 00:15:49.870 brevity and focus? And what order are we going to structure it in? So that 202 00:15:49.870 --> 00:15:54.280 it's a nice experience for the reader that complete what? Why, who, when and 203 00:15:54.280 --> 00:16:00.690 how off this movement. So for us. It was more of a roundup Digest collection 204 00:16:00.700 --> 00:16:06.070 of learnings and teachings for you. It may be the same. Or it may be all new, 205 00:16:06.440 --> 00:16:10.900 something that you're documenting or researching and ultimately sharing for 206 00:16:10.900 --> 00:16:16.490 the very first time. Be clear about that. Here's a pro tip. Get a co author 207 00:16:16.500 --> 00:16:22.540 or a committed colleague. It was so helpful to have someone else on the 208 00:16:22.540 --> 00:16:26.710 journey. It could be long. It can be daunting. It can be scary. It can be 209 00:16:26.710 --> 00:16:32.360 frustrating and there is no reason to do it alone if you don't have to. As we 210 00:16:32.360 --> 00:16:36.680 got into it, I had been working with Steve professionally side by side for 211 00:16:36.680 --> 00:16:41.160 several years, and we were friends for a couple of years before that. We know 212 00:16:41.160 --> 00:16:45.300 each other well. We have a great working relationship and that 213 00:16:45.300 --> 00:16:50.310 translated directly into this process. The give and take between us. As I was 214 00:16:50.320 --> 00:16:55.510 writing the words he was coming behind, adding comments, suggestions, check out 215 00:16:55.510 --> 00:16:58.960 this article. You may want to include this research here. Hey, do you 216 00:16:58.960 --> 00:17:03.690 remember this particular story? Hey, it's been too long since we've had a 217 00:17:03.700 --> 00:17:08.240 very specific and practical take away. So he was serving his reader's advocate 218 00:17:08.240 --> 00:17:12.410 while I was down in the weeds. And so this give and take these regular 219 00:17:12.410 --> 00:17:16.280 conversations the back and forth, even in the Google doc that we were working 220 00:17:16.280 --> 00:17:21.109 in so helpful. So whether you have a formal co author or just again a 221 00:17:21.109 --> 00:17:26.010 committed colleague, someone with you along the way, not someone where you 222 00:17:26.010 --> 00:17:30.070 spent six months or 12 months writing this thing where you turn it all over 223 00:17:30.070 --> 00:17:33.420 and say, Hey, here's a year's worth of work Would you give it a look? But 224 00:17:33.420 --> 00:17:38.140 someone to be with you, step by step along the way, So helpful and I promise 225 00:17:38.140 --> 00:17:41.890 it will make a better experience. So that's a pro tip. Here's a mantra that 226 00:17:41.890 --> 00:17:48.180 we carried. You cannot edit what is not written, and by that we mean get the 227 00:17:48.180 --> 00:17:52.720 words down, even if they're in perfect. Even if they're ugly, even if they 228 00:17:52.720 --> 00:17:57.680 don't all make sense. Even if they're incomplete, you cannot edit what is not 229 00:17:57.680 --> 00:18:02.590 written. The writing process is Justus, much, if not more so, about editing as 230 00:18:02.590 --> 00:18:07.960 it is about the writing. Steve had nothing to react to and advise and 231 00:18:07.960 --> 00:18:13.130 clean up and fix up and make more useful for readers if I didn't get 232 00:18:13.130 --> 00:18:17.810 something down on the page. So understanding the give and take between 233 00:18:17.810 --> 00:18:23.270 writing and editing is also an important process consideration. Are 234 00:18:23.270 --> 00:18:27.050 you going to write for a week and then take a couple days toe edit? Are you 235 00:18:27.050 --> 00:18:30.110 going to write one day and edit the next? Are you going to write for a 236 00:18:30.110 --> 00:18:35.160 month and then do editing later so many different ways to do it? It's partly a 237 00:18:35.160 --> 00:18:38.710 process of trial and error and again reach out to people you know who have 238 00:18:38.710 --> 00:18:40.960 written books to get some guidance. 239 00:18:42.140 --> 00:18:48.850 So those were the first three of six piece purpose. Proposal and process be 240 00:18:48.850 --> 00:18:55.610 on the lookout for Episode 1 19 off the customer experience Podcast or Episode 241 00:18:55.620 --> 00:19:02.700 89 of the Sea X Siris on B two B growth for the next three piece publishing 242 00:19:02.810 --> 00:19:09.010 people and promotion again. My name is Ethan Butte, co author of Re Humanize 243 00:19:09.010 --> 00:19:13.750 Your Business. How Personal Videos Accelerate Sales and Improve Customer 244 00:19:13.750 --> 00:19:19.100 Experience. Get Mawr Links and Resource is related to this topic by visiting 245 00:19:19.100 --> 00:19:23.920 bom bom dot com slash podcast, check out the book itself at bom bom dot com. 246 00:19:23.920 --> 00:19:28.650 slash book or by searching it in your favorite bookseller and check out more 247 00:19:28.650 --> 00:19:33.220 episodes of the customer experience podcast by searching the customer 248 00:19:33.220 --> 00:19:38.290 experience podcast in your preferred player and when you're there, be sure 249 00:19:38.290 --> 00:19:42.540 to add an extra click an extra click toe. Leave a rating if you want to 250 00:19:42.540 --> 00:19:46.520 write a review. That would be amazing to, But at least give that one click. 251 00:19:46.530 --> 00:19:51.630 It's helpful in bringing other people into this ongoing conversation about 252 00:19:51.630 --> 00:19:56.960 how to create and deliver better experiences for your customers. Thanks 253 00:19:56.960 --> 00:20:01.400 so much for listening to the C X Siris on B two b Growth and the customer 254 00:20:01.400 --> 00:20:03.560 experience podcast. Have a great day. 255 00:20:06.640 --> 00:20:10.230 One of the things we've learned about podcast audience growth is that word of 256 00:20:10.230 --> 00:20:14.670 mouth works. It works really, really well, actually. So if you love this 257 00:20:14.670 --> 00:20:18.820 show, it would be awesome if you texted a friend to tell them about it. And if 258 00:20:18.820 --> 00:20:23.160 you send me a text with a screenshot of the text you sent to your friend Meta, 259 00:20:23.170 --> 00:20:26.790 I know I'll send you a copy of my book content based networking. How to 260 00:20:26.800 --> 00:20:30.240 instantly connect with anyone you want to know. My cell phone number is 261 00:20:30.240 --> 00:20:35.550 4074903328 Happy texting
