The MASSIVE Shift in How We Buy Software, with Sam Senior
In this episode Benji talks to Sam Senior the Co-Founder and CEO at TestBox 85% of decision-makers have a day-one list of software vendors when they're looking to...
In this episode Benji talks to Sam Senior, the Co-Founder & CEO at TestBox. 85% of decision-makers have a day one list of software vendors when they're looking to potentially make a purchase, so how do you ensure you ensure your product is on that list?
Discussed in this episode:
- The move toward "ungated" software
- The evolution of the Saas sales role
- How to enhance your trial/demo experience
Popular Episodes
New to B2B Growth? This is a great place to start.
Can You Describe Your Content in a Sentence?
Today, https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/benji-block/ share a behind-the-scenes look at the ever-evolving content strategy for the show and how to find clarity amidst a million ideas.
Michael Jordan Loves Our Cereal * | Echo Chamber
On this Echo Chamber episode, https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/benji-block/ break down the recent, brilliant ad campaign from Surreal Cereal and how B2B marketers could tap into similar ideas.
Do THIS to Instantly Write Better Titles, with Jake Thomas
Jake Thomas is the king of YouTube video titles. With over 4,000 titles under his belt, he's turned his expertise into Creator Hooks, a thriving company. On this episode Benji and Jake discuss: - Rules to follow for better title …
AI is Here to Stay, Now What? | Echo Chamber
On this Echo Chamber episode https://www.linkedin.com/in/jamescarbary/, https://www.linkedin.com/in/digitalmarketingdan/, and https://www.linkedin.com/in/benji-block/ discuss 2 pieces of content on ChatGPT. Alex Hermozi's recent video called...
3 Content Marketing Motions and How to Use Them
For the past several years talk about content and its importance is EVERYWHERE. In this episode, James, Dan, and Benji break down the three content marketing motions and how you can use them to bolster your marketing efforts. Discussed in …
How Expensive is Building a Media Brand for Your Business? | The Jour…
This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketer’s favorite media brand…and how you can do the same for your market. Today James and Dan discuss the common objection …
Taking the Marketing out of Content Marketing | Echo Chamber
Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today we're talking about the evolution of content marketing and why it's time to focus …
The Marketing KPIs Your CEO Should Care About | Original Research
We spoke with 100 marketing leaders and asked "What are the marketing KPIs your CEO checks regularly?" In this roundtable discussion Benji, James, and Logan break down the findings. Discussed in this episode: The need to prioritize brand alongside...
Your Marketing Teams Biggest Struggle | Original Research
We spoke with 100 marketing leaders and asked "What's your marketing team's biggest struggle?" In this roundtable discussion Benji, James, and Logan break down the findings. Discussed in this episode: How to beat the pervasive issue of shiny object...
Customers First, Strategy Second, with Kaylee Edmondson
In this episode Benji talks to Kaylee Edmondson , Director of Demand Gen at BrightWheel . Formerly at Chili Piper . Discussed in this episode: Working to understand your customers Pivoting away from a mql/sql approach How to crawl, walk, …
Marketing Job Post Red Flags with Mary Keough
In this episode Benji talks to Mary Keough , the Senior Marketing Strategist at Gorilla 76 . Discussed in this episode: How to hone your job posts 4 red flags to watch out for when looking for a marketing job …