Transcript
WEBVTT 1 00:00:05.559 --> 00:00:09.869 Welcome back to the why podcast work series here on BB growth. My name 2 00:00:09.869 --> 00:00:13.470 is Logan lyles with sweet fish media. I will be your host for today's 3 00:00:13.470 --> 00:00:16.989 episode. I guess today is Lindsay Chuck. Come on, she is the 4 00:00:17.149 --> 00:00:21.620 marketing director and global head of content at a Marsus. She is also the 5 00:00:21.739 --> 00:00:25.539 host of the marketer and machine podcast. Lindsay, welcome to the show. 6 00:00:26.100 --> 00:00:29.420 Thank you so much for having me, Logan. I'm really excited to be 7 00:00:29.500 --> 00:00:33.340 on this side of the MIC's Today. It always takes a little bit of 8 00:00:33.380 --> 00:00:37.250 adjustment for me. I don't know how you feel about it, but regardless, 9 00:00:37.450 --> 00:00:42.090 I'm always excited to talk to other podcasters and geek out about this stuff, 10 00:00:42.289 --> 00:00:45.170 and you guys have been doing some great things with your podcast, so 11 00:00:45.329 --> 00:00:48.850 I was really excited when you said Yes to be on our series. So 12 00:00:49.210 --> 00:00:52.520 thank you so much for taking some time to geek out on podcasting with me. 13 00:00:53.000 --> 00:00:56.320 Oh, I'm excited. Thank you and let's do it. Let's keep 14 00:00:56.399 --> 00:01:02.240 some so let's have you tell our audience a little bit about your background in 15 00:01:02.399 --> 00:01:06.189 marketing and what you and the team at a mar sister up to these days. 16 00:01:06.189 --> 00:01:08.790 Let's start there, sure. Well, I you know, I'm one 17 00:01:08.790 --> 00:01:14.469 of the the Weirdos that actually went to school for and majored in what I'm 18 00:01:14.510 --> 00:01:17.670 doing now. So I don't have if I don't have fun. That story 19 00:01:17.709 --> 00:01:19.579 there. I didn't major and like anthropology or, you know, biochemistry or 20 00:01:19.620 --> 00:01:23.180 something. I went school for Marketing and knew that's what I wanted to do 21 00:01:23.579 --> 00:01:30.819 and I started out as having a very broad roll where I was a team 22 00:01:30.980 --> 00:01:36.409 of one with zero budget, really doing all the things which, you know, 23 00:01:36.769 --> 00:01:38.370 going back, I don't think that I could do that again now, 24 00:01:38.609 --> 00:01:42.290 knowing what I know now, but at the time it was getting started that 25 00:01:42.329 --> 00:01:47.319 way was really incredible because it gave me a lot of exposure to a lot 26 00:01:47.359 --> 00:01:51.159 of different things and I had to be very resourceful in how I did it. 27 00:01:51.280 --> 00:01:53.239 And then over time I just kind of honed in more and more and 28 00:01:53.319 --> 00:01:59.760 got a little bit more resources, both in teams and in budget and in 29 00:01:59.879 --> 00:02:06.269 tools and things like that, and went from handling everything from website to events 30 00:02:06.430 --> 00:02:10.110 to public relations to, you know, content, so on and so forth, 31 00:02:10.430 --> 00:02:14.270 to working for different companies where I was able to hone in a little 32 00:02:14.270 --> 00:02:17.139 bit more on more of the brand side, the content side, and that's 33 00:02:17.139 --> 00:02:21.300 where I am now and at a Marsis. We as I was like to 34 00:02:21.379 --> 00:02:28.539 say, I have the incredible honor of being able to market marketing to marketers. 35 00:02:28.860 --> 00:02:31.930 So and a Mars has. You know, our product is really a 36 00:02:32.050 --> 00:02:38.289 marketing technology platform in its most simplest sense, and so I have a team 37 00:02:38.330 --> 00:02:43.050 of marketers that get to share that with our audience of marketers. So we 38 00:02:43.129 --> 00:02:47.280 know our audience pretty well because we are them. And Yeah, it's fun. 39 00:02:47.719 --> 00:02:53.000 Yeah, absolutely. I had the pleasure of interviewing Chandar Patabi Ram, 40 00:02:53.120 --> 00:02:58.590 the former CMO of Marquetto on our show a while back and has something we 41 00:02:58.669 --> 00:03:00.949 spend a little bit of time on, just the fun and the nuance of 42 00:03:01.629 --> 00:03:06.629 getting to market to marketers, and he just described it, as you know, 43 00:03:06.870 --> 00:03:08.750 the one of the most fun jobs you could have in the world, 44 00:03:08.789 --> 00:03:13.419 especially in the time that we are in marketing. And I know you've been 45 00:03:13.460 --> 00:03:16.780 talking with some of your guests about just the exciting opportunities for marketers these days 46 00:03:16.979 --> 00:03:22.939 and couldn't agree with you more. So that's kind of your journey getting into 47 00:03:22.979 --> 00:03:28.569 marketing, kind of a straight path, which definitely wasn't wasn't mine, but 48 00:03:28.770 --> 00:03:31.449 tell us a little bit about your path to podcasting, specifically, as you 49 00:03:31.490 --> 00:03:37.370 got into branding and content and honing in on that side of things. What 50 00:03:37.530 --> 00:03:40.439 got you interested in audio as a medium and what were some of your goals 51 00:03:40.520 --> 00:03:44.599 to start out with? Sure, yeah, so we see, I started 52 00:03:44.639 --> 00:03:51.879 a marsis little over two years ago and really had a pretty simple remit, 53 00:03:51.919 --> 00:03:55.270 if you will, which was building a content strategy and a content team and 54 00:03:55.389 --> 00:04:00.229 really building this content engine, if you will, for a Marsus. And 55 00:04:00.629 --> 00:04:03.430 that started out as okay, let's let's build the machine. Let's start by 56 00:04:03.909 --> 00:04:13.699 slowly assembling a team and starting to create a steady cadence of high quality content. 57 00:04:13.939 --> 00:04:16.379 Right. So that really started out in the form of, as it 58 00:04:16.420 --> 00:04:19.819 often does, of a block. So let's let's get a regular cadence of 59 00:04:20.180 --> 00:04:24.930 posting to a blog so many times a week and then let's just get once 60 00:04:25.009 --> 00:04:27.529 we get that down, once we had our processes down, let's get better 61 00:04:27.610 --> 00:04:30.410 and better and let's make sure that content just delivers more and more value and 62 00:04:30.610 --> 00:04:34.089 grow our audience. We did that and not only we do we grow our 63 00:04:34.089 --> 00:04:39.319 audience, but we got some great buy in internally as we started to say, 64 00:04:39.319 --> 00:04:42.040 Hey, like this, this blog isn't just for the sake of doing 65 00:04:42.120 --> 00:04:45.759 a blog. It should help our sales team, it should help our client 66 00:04:45.839 --> 00:04:49.120 success team. It should give you reasons to call prospects, it should give 67 00:04:49.120 --> 00:04:55.189 you reasons to start conversations with clients, should give us a way to highlight 68 00:04:55.430 --> 00:04:57.949 and feature some of our clients in the work that we're doing with them. 69 00:04:58.509 --> 00:05:00.550 And it did. It did all those things, which is great, and 70 00:05:00.709 --> 00:05:03.230 generating leads and traffic. And that was over the course of about eighteen months. 71 00:05:03.230 --> 00:05:05.910 And I said, you know what's next, right? So we've got 72 00:05:05.990 --> 00:05:10.699 this this written thing, we've got it going pretty well. We were doing 73 00:05:10.779 --> 00:05:15.740 some video work and I said, what I want to do more types of 74 00:05:15.860 --> 00:05:19.300 content, and I am a huge podcast nerd. I love podcast. I 75 00:05:19.339 --> 00:05:23.649 have a rather long commute to work every day and I okay, right, 76 00:05:23.730 --> 00:05:26.490 right, I'm a pretty long commute to work every day and that's that's that, 77 00:05:26.610 --> 00:05:30.209 and audio books is basically my commute, just like you know, I 78 00:05:30.370 --> 00:05:31.769 we just need to do this. We have a lot to say, we've 79 00:05:31.769 --> 00:05:36.040 got some great clients, we've got some great ideas. We've were in an 80 00:05:36.120 --> 00:05:40.879 incredible space where we are audience as marketers, which, as we just covered, 81 00:05:41.000 --> 00:05:45.319 you and I just did like this stuff. Right. So it was 82 00:05:45.360 --> 00:05:49.149 just it felt kind of an obvious to me that we needed to start telling 83 00:05:49.189 --> 00:05:54.790 our story and doing our thought leadership and talking to other people in a way 84 00:05:55.189 --> 00:05:58.870 that we could reach people this way. Yeah, absolutely. You know, 85 00:05:58.990 --> 00:06:03.300 I have a similar path. I started listening to the sweet fish media podcast 86 00:06:03.379 --> 00:06:06.939 be to be growth the this show, because I was spending a lot of 87 00:06:08.060 --> 00:06:12.220 windshield time and I was in bb tech sales. Found found a lot of 88 00:06:12.259 --> 00:06:15.860 value there. Started listening to more podcast more audio books, and then, 89 00:06:15.259 --> 00:06:17.970 you know, that's part of what brought me on to the team at sweet 90 00:06:18.009 --> 00:06:23.209 fish because I just saw this, this movement in, you know, kind 91 00:06:23.209 --> 00:06:26.649 of the resurgence of audio. It's almost like we're going back to the golden 92 00:06:26.689 --> 00:06:29.250 age of radio. What was that? The the S or s? Right, 93 00:06:29.810 --> 00:06:31.689 but I think it's just audio is fitting our lives again, right. 94 00:06:31.810 --> 00:06:34.759 You pointed it out, you know, on your commute, if you're at 95 00:06:34.800 --> 00:06:38.759 the gym, walking the dog, doing the dishes, there's all sorts of 96 00:06:38.920 --> 00:06:44.199 times where video or written content isn't very easily consumed and we're all looking for 97 00:06:44.800 --> 00:06:47.310 easier ways to do things, you know, and that relates to consuming content 98 00:06:47.350 --> 00:06:51.149 and educating ourselves and a host of other things in our lives. Right. 99 00:06:51.310 --> 00:06:57.589 So absolutely totally relate to you there. So give us a little context around 100 00:06:57.829 --> 00:07:01.300 your show, the marketer and machine podcast, why you kind of chose that, 101 00:07:01.420 --> 00:07:04.699 name what format you chose and why those sorts of things, as you 102 00:07:05.100 --> 00:07:08.740 decided, okay, we're going to do this. So how are we going 103 00:07:08.740 --> 00:07:12.259 to do it? Sure, yeah, so provide a little bit of context 104 00:07:12.300 --> 00:07:15.490 there. So a Marsis we are. Yes, we are a software company. 105 00:07:15.610 --> 00:07:20.649 Yes, our product is, in its simplest form, marketing technology, 106 00:07:20.769 --> 00:07:28.569 right, but our perspective is and has been and will be that it's not 107 00:07:28.930 --> 00:07:32.560 about the technology. You know, your job and my job and the jobs 108 00:07:32.639 --> 00:07:36.240 of people that are listening right now are not all about the technology. That 109 00:07:36.360 --> 00:07:39.480 it's not, Hey, I want to be a marketer so that I can 110 00:07:39.959 --> 00:07:43.319 drag and drop my way to success, right, it's it's so that I 111 00:07:43.360 --> 00:07:47.990 can be strategic and creative and focus on and those elements of marketing, connecting 112 00:07:48.110 --> 00:07:55.149 people and and building the brand and delivering experiences that matter, right, and 113 00:07:55.269 --> 00:07:59.339 that also generate revenue. And it's not about the technology. Now, the 114 00:07:59.459 --> 00:08:03.540 technology is a tool that helps you do that. So it's always been around 115 00:08:03.540 --> 00:08:07.139 this conversation of like, how do you, how are you as a marketer, 116 00:08:07.980 --> 00:08:11.060 bringing your whole human self to your job. And what technology are you 117 00:08:11.180 --> 00:08:16.209 leveraging, or should you be leveraging or could you be leveraging to be more 118 00:08:16.250 --> 00:08:20.649 effective? And so marketing machine really is about this juxtaposition of the human elements 119 00:08:20.689 --> 00:08:26.009 of marketing, the strategy, the content, the creative the marketer, and 120 00:08:26.689 --> 00:08:30.519 the technology that comes up all around us, good, bad or otherwise, 121 00:08:30.800 --> 00:08:35.320 to either make our jobs easier or maybe more complicated. And it's an interview 122 00:08:35.320 --> 00:08:41.870 format. We bring in everyone from industry influencers and authors and thought leaders that 123 00:08:41.950 --> 00:08:45.549 we all know and love. We've had Jay bear, we've had Andy Crestodina, 124 00:08:45.629 --> 00:08:50.350 we've had Michael Brenner, Christopher Penn, people who whose voices we hear 125 00:08:50.429 --> 00:08:52.870 on these topics all the time. And then we've had some of our clients, 126 00:08:52.950 --> 00:08:58.259 some of our partners, brands that our listeners may have heard of or 127 00:08:58.299 --> 00:09:01.179 may not, who are doing a lot of these things every day and who 128 00:09:01.259 --> 00:09:09.100 are finding that intersection between the human elements of marketing and the technology. Yeah, 129 00:09:09.179 --> 00:09:11.649 I love that aspect of talking to people, as you mentioned, that 130 00:09:11.809 --> 00:09:15.690 that we hear from on these topics, but then also, you know, 131 00:09:15.850 --> 00:09:20.090 people from brands that you might not know and names that you certainly don't know, 132 00:09:20.330 --> 00:09:26.120 because they are in the trenches executing on this strategy, implementing these tactics 133 00:09:26.240 --> 00:09:30.279 that that we're all trying to do successfully, and I think you find that 134 00:09:30.320 --> 00:09:33.679 a lot of people are finding a lot of the same challenges and when you 135 00:09:33.759 --> 00:09:39.990 really peel back that curtain, there's really some value in sharing those experiences to 136 00:09:39.350 --> 00:09:43.990 a broader audience. So let's speak to what your experience has been like. 137 00:09:45.190 --> 00:09:48.029 What has been the most fun for you? Would have been some of the 138 00:09:48.509 --> 00:09:52.019 benefits? What have you seen, both as a host and what the PODCAST 139 00:09:52.100 --> 00:09:56.580 has meant to the Marsis brand? Sure, well, there's there's a lot 140 00:09:56.700 --> 00:09:58.580 there. So I think you know what it's meant. I'll kind of start 141 00:09:58.580 --> 00:10:01.740 at the end and work back or it's but what it's meant for a marsis 142 00:10:01.179 --> 00:10:05.700 which really is why we're doing this right, it's definitely the Marsis podcast is. 143 00:10:05.779 --> 00:10:09.529 It's given us an opportunity, of course, to get in front of 144 00:10:09.570 --> 00:10:13.889 our audience and of course, to hopefully generate more traffic and more engagement and 145 00:10:15.049 --> 00:10:18.570 more brand awareness, which really, on paper, is kind of the fellow 146 00:10:18.610 --> 00:10:22.559 reason that we're doing it. But beyond that, it has given us a 147 00:10:22.639 --> 00:10:28.559 chance to develop more, develop stronger relationship with some of our partners, right. 148 00:10:28.720 --> 00:10:31.720 So we partner with them, whether it's an agency that we partner with 149 00:10:31.799 --> 00:10:35.110 or a technology that we partner with through a platform, to say hey, 150 00:10:35.230 --> 00:10:39.149 like, let's we're already partners and we're already offering this value to our clients. 151 00:10:39.190 --> 00:10:43.350 Let's talk about it. Let's let's actually talk about like the challenges that 152 00:10:43.470 --> 00:10:48.029 you see with your audience and things that they're facing and how you're helping to 153 00:10:48.110 --> 00:10:54.139 overcome them, and in a way that's not promotional but is just real and 154 00:10:54.899 --> 00:10:58.740 it's empathetic, because that empathy is actually there, right. And so that's 155 00:10:58.779 --> 00:11:01.139 been that's been really cool. It's just digging into some of those conversations of 156 00:11:01.259 --> 00:11:05.610 like, Hey, here's this need that we saw marketers facing and that, 157 00:11:05.850 --> 00:11:09.210 you know, so many of us actually felt on a daily basis, and 158 00:11:09.889 --> 00:11:11.730 here's how we solved it, or here's how, you know, this other 159 00:11:11.809 --> 00:11:16.090 company that we saw solved it, and it's that's been pretty interesting and, 160 00:11:16.529 --> 00:11:20.399 like I said, it's it has generated more, you know, brand awareness 161 00:11:20.440 --> 00:11:24.120 and exposure for us, which has been really fantastic and pretty exciting to see 162 00:11:24.399 --> 00:11:26.480 when you go to a conference and people like Oh yeah, yeah, you 163 00:11:26.480 --> 00:11:28.720 guys, I totally listen to your podcast. That's great and that's that's always 164 00:11:28.720 --> 00:11:31.990 good to hear, right, and then you know, for me it's been. 165 00:11:33.429 --> 00:11:35.309 It's been pretty pretty fantastic to a lot of fun, right. I 166 00:11:35.350 --> 00:11:39.389 mean you know that first hand. This is fun, right, and building 167 00:11:39.470 --> 00:11:45.509 relationships with people that either I never would have even known or that I already 168 00:11:45.549 --> 00:11:48.539 have known and have admired from afar for quite a while, and I could 169 00:11:48.620 --> 00:11:52.220 interview them on the podcast and now we know each other. So that's that's 170 00:11:52.259 --> 00:11:54.139 been pretty cool too. Like you, like you and I now you and 171 00:11:54.179 --> 00:11:58.700 I know each other exactly, exactly. Yeah, absolutely, I mean I 172 00:12:00.259 --> 00:12:03.889 think that what's great about podcasting. And if I'm getting on my soapbox, 173 00:12:03.929 --> 00:12:07.889 stopped me, and I want to hear your experience, though, but it 174 00:12:07.169 --> 00:12:13.289 is such an intimate medium in it into formats, because you are your audience 175 00:12:13.409 --> 00:12:16.960 that you're reaching the people that you know. Like you said, come up 176 00:12:16.960 --> 00:12:18.480 to you at a conference and say I've listened to you on a podcast. 177 00:12:18.519 --> 00:12:22.919 I've had. That happened to me and, for one, I can tell 178 00:12:22.480 --> 00:12:26.840 that they feel like they know me pretty well, which can almost be a 179 00:12:26.919 --> 00:12:31.269 little bit like shocking it first in the conversation, right, because you've been 180 00:12:31.429 --> 00:12:35.549 in their ears and they feel like they are the only ones tuning into this 181 00:12:35.669 --> 00:12:37.990 conversation and it feels like they're a fly on the wall. That's how I 182 00:12:39.029 --> 00:12:41.429 feel when I listen to podcast. And then it's also, you know, 183 00:12:41.750 --> 00:12:46.019 you touched on it, there the relationships with guests that you can you can 184 00:12:46.100 --> 00:12:50.580 develop, whether that's current clients, partners, you know, industry influencers that 185 00:12:52.059 --> 00:12:56.340 could benefit either from learning from or be strategic from Your Business. And so, 186 00:12:56.620 --> 00:13:00.129 you know, I kind of consider myself more of an introvert, but 187 00:13:00.289 --> 00:13:03.809 I find that as I can do the one to one, like we're doing 188 00:13:03.889 --> 00:13:07.129 right now, that turns into the one too many. Man, that's a 189 00:13:07.210 --> 00:13:09.570 whole lot easier than me getting up and doing a keynote or something like that, 190 00:13:09.690 --> 00:13:13.679 which I'd be horrible at. I don't think you would. I think 191 00:13:13.679 --> 00:13:16.440 you would be great your spot on. It's just fun and, like you 192 00:13:16.519 --> 00:13:20.440 said, it's a really great way to meet people and to kind of have 193 00:13:20.720 --> 00:13:24.440 that introduction to a lot of people without actually being introduced to them, because 194 00:13:24.440 --> 00:13:28.629 they're just they're listening to your show. And it's gotten me a lot more 195 00:13:30.269 --> 00:13:33.309 comfortable with things like this, because I'm definitely an introvert, to the very 196 00:13:33.350 --> 00:13:39.389 social introvert, I like to say. I love it and it's a really 197 00:13:39.190 --> 00:13:43.220 great way to be able to just have these conversations on a regular basis, 198 00:13:43.220 --> 00:13:46.460 because you and I were saying before, before we started recording like that, 199 00:13:46.539 --> 00:13:50.059 we were just excited to geek out about podcast. Like I went else you 200 00:13:50.179 --> 00:13:56.889 get to have scheduled time with fellow Geeks, right to talk about something professionally 201 00:13:56.929 --> 00:14:00.409 that you're so passionate about. I mean so often we consume this kind of 202 00:14:00.450 --> 00:14:03.370 content, but being able to record a conversation and create this sort of content 203 00:14:03.649 --> 00:14:07.690 is it's pretty cool, it's it's pretty neat to be part of something like 204 00:14:07.850 --> 00:14:11.320 this. Yeah, yeah, I definitely feel like it. It helps you 205 00:14:11.399 --> 00:14:16.240 build a community both with the people who you've interviewed on your show is as 206 00:14:16.279 --> 00:14:18.759 well as listeners at the same time time, and I love that that double 207 00:14:18.840 --> 00:14:22.799 effect. One thing you said earlier, Lindsay, I want to come back 208 00:14:22.840 --> 00:14:26.029 to and get your thoughts on. You mentioned, you know, building your 209 00:14:26.230 --> 00:14:31.070 content machine at a Marsis. Since you guys have launched the podcast and been 210 00:14:31.149 --> 00:14:35.070 at a regular clip. You guys are well beyond the six or seven episode 211 00:14:35.110 --> 00:14:37.620 mark that a lot of podcasts fail. I think it's eighty five to ninety 212 00:14:37.700 --> 00:14:43.340 percent if that status is still holding true. But what have you guys seen 213 00:14:43.379 --> 00:14:48.740 in the way that the podcast has maybe contributed to your content machine in either 214 00:14:50.139 --> 00:14:54.409 being able to repurpose it or generate other content? Or I'll let you tell 215 00:14:54.490 --> 00:14:56.730 tell me, tell me what you guys are doing with the audio to maybe 216 00:14:56.970 --> 00:15:01.730 contribute to your overall content machine. Yeah, well, I think universe. 217 00:15:01.769 --> 00:15:05.649 So I think anyone who is thinking about doing a podcast has to think about 218 00:15:05.649 --> 00:15:07.399 the whole picture and that's what we absolutely try to do. I think it's 219 00:15:07.399 --> 00:15:11.240 really it would be really easy to say, okay, this is our podcast 220 00:15:11.440 --> 00:15:13.200 over here in this corner, this is our blog over here in this corner, 221 00:15:13.519 --> 00:15:16.080 these are videos over here in this corner, and what we try to 222 00:15:16.120 --> 00:15:20.120 do it I will say, it is easier said than done, but what 223 00:15:20.279 --> 00:15:24.710 we try to do is is pull from all of them together and really have 224 00:15:24.830 --> 00:15:30.389 an integrated content strategy and and when we have someone on marker and machine, 225 00:15:30.710 --> 00:15:33.990 also say hey, you know, would you like to contribute a guest blog 226 00:15:33.110 --> 00:15:37.259 or do an interview? With us that we can also do post as a 227 00:15:37.299 --> 00:15:39.860 blog post. Can we contribute some would you like us to contribute a post 228 00:15:39.860 --> 00:15:46.940 to your blog? And you know, sometimes it's a client and we do 229 00:15:46.980 --> 00:15:48.860 a success story at the same time that we have them on the podcast. 230 00:15:50.090 --> 00:15:56.450 And if it's just recently we had our our big event that we host each 231 00:15:56.450 --> 00:16:00.450 year. We had it in London are a marsis revolution event, and when 232 00:16:00.490 --> 00:16:03.960 I was there I conducted a ton, I think was forty something interviews on 233 00:16:04.120 --> 00:16:07.799 video and we also did a we have a sound mixer there and we captured 234 00:16:07.840 --> 00:16:12.320 as clear audio as we possibly could as well. And so we were like, 235 00:16:12.399 --> 00:16:15.360 let's try it out where we have a video version of the interview and 236 00:16:15.399 --> 00:16:18.070 a podcast version of the interview and then, when it makes sense, let's 237 00:16:18.070 --> 00:16:23.590 also do some some blog posts from it. And so just trying to look 238 00:16:23.629 --> 00:16:29.350 at things from every angle and say, Hey, this person who contributed a 239 00:16:29.389 --> 00:16:32.940 post to our blog, do you give me a good podcast guess? Or 240 00:16:33.139 --> 00:16:34.779 this person who is on our podcast, do you think that they is there 241 00:16:34.779 --> 00:16:37.139 an opportunity to pull some video from this as well? Are we going to 242 00:16:37.139 --> 00:16:40.179 be in the same place at the same time? And so I think you 243 00:16:40.220 --> 00:16:41.299 know, you're talking about benefits, I think that's been a huge one of 244 00:16:41.340 --> 00:16:45.220 them. Where again, it would be really easy to put everything in their 245 00:16:45.259 --> 00:16:48.009 own little box, but if you're willing to kind of take a step back 246 00:16:48.129 --> 00:16:52.690 and slow things down, there is quite an opportunity to inte great things and 247 00:16:52.730 --> 00:16:57.330 kind of crosslink different content formats. Yeah, yeah, absolutely. Is there 248 00:16:57.370 --> 00:17:03.600 anything that you really didn't expect when you set out and started the podcast that 249 00:17:03.759 --> 00:17:06.880 that really kind of took you by surprise? Oh Man, I'll try to 250 00:17:06.920 --> 00:17:11.559 give a positive and then negative. It's something that that's not as positive. 251 00:17:11.880 --> 00:17:15.470 So I think one thing people need to know before they do a podcast is 252 00:17:15.509 --> 00:17:19.509 that if if you really are going to do it and you're really committed to 253 00:17:19.589 --> 00:17:22.230 it, it's a lot of work. It is a lot of work. 254 00:17:22.750 --> 00:17:26.470 I don't have a huge team, but there are a few of us that 255 00:17:26.670 --> 00:17:30.259 contribute quite a lot of time to the podcast and then, you know, 256 00:17:30.339 --> 00:17:33.420 we have others outside the the organization that can help with it too, and 257 00:17:34.180 --> 00:17:38.259 just give me I'm sure you know, like scheduling guests and working things out, 258 00:17:38.259 --> 00:17:41.779 and I had to reschedule our time for this exact interviewing. That takes 259 00:17:41.819 --> 00:17:45.130 time and coming up with what the questions will be and making sure that you're 260 00:17:45.450 --> 00:17:48.650 that both sides are ready. I mean it's a lot. So that that 261 00:17:48.769 --> 00:17:51.890 was a little bit unexpected, like and it was going to be some time 262 00:17:52.329 --> 00:17:56.410 and it's absolutely worth it, but it's it does take some time. So 263 00:17:56.490 --> 00:17:57.799 I think anyone that's about to get into it should know, okay, this 264 00:17:57.920 --> 00:18:02.279 is this is not just going to happen. Just like starting a blog right 265 00:18:02.319 --> 00:18:07.720 or starting a video content strategy, it takes it's actually an investment of time. 266 00:18:07.720 --> 00:18:15.390 And then the unexpected, kind of UN happier note is just how much 267 00:18:15.349 --> 00:18:18.990 like were gored to talked about it, but the community and the relationships from 268 00:18:18.990 --> 00:18:22.589 it, because when somebody is on, least it's been my experience, when 269 00:18:22.630 --> 00:18:27.900 somebody comes on the show, it's meaningful to them to write. So they 270 00:18:27.980 --> 00:18:30.380 come up the show and I follow up later and it's like, Hey, 271 00:18:30.420 --> 00:18:33.259 you don't thank you so much for being the show and here's the date you 272 00:18:33.420 --> 00:18:37.380 we're going to publish shit, and they always want to share and it's meaningful 273 00:18:37.460 --> 00:18:40.500 to them and then later, if I go back to them, I see 274 00:18:40.500 --> 00:18:41.410 them at a conference or something like that, they're like, Oh, you 275 00:18:41.450 --> 00:18:44.250 know, thank you so much packing on the show. That was so much 276 00:18:44.250 --> 00:18:47.130 fun. So it's really easy to think like, Oh, I'm going to 277 00:18:47.210 --> 00:18:49.410 do this podcast for you know other or my company's going to do this podcast 278 00:18:49.569 --> 00:18:53.049 and I really hope that these guests want to come and be on the show, 279 00:18:53.170 --> 00:18:57.799 and it's easy to forget that it's something that's really meaningful on their side 280 00:18:57.839 --> 00:19:02.799 as well and that you're providing something that helps them either build their brand or 281 00:19:02.839 --> 00:19:07.039 their personal brand, and so having that mutual benefit. That's where strong relationships 282 00:19:07.079 --> 00:19:11.029 are made, right. So yeah, yeah, absolutely. I talked to 283 00:19:11.190 --> 00:19:15.750 so many marketers, Lindsay that that don't necessarily think about that aspect, and 284 00:19:15.829 --> 00:19:19.470 I it's great to hear it from someone else because we're so passionate about not 285 00:19:19.589 --> 00:19:23.859 only the content that a podcast can create but the relationships that you can develop 286 00:19:25.299 --> 00:19:29.220 and deepen. You know, you touched on interviewing current clients and partners and 287 00:19:29.339 --> 00:19:32.059 those sorts of things, and I think there is as much, if not 288 00:19:32.299 --> 00:19:34.339 more, power on that side of things, which is why, you know, 289 00:19:34.460 --> 00:19:38.769 we love interview bassed shows like your podcast, so lendsy. You've, 290 00:19:38.890 --> 00:19:41.930 you know, kind of peeled back the curtain on your podcasting journey quite a 291 00:19:42.009 --> 00:19:47.450 bit, shared some unexpected benefits and things along the way. Anything else you 292 00:19:47.529 --> 00:19:51.609 would like to add to if you were talking to a room full of marketers 293 00:19:51.650 --> 00:19:55.599 who are thinking about a podcast for their brand, any any final thoughts you'd 294 00:19:55.640 --> 00:20:00.119 leave them with? Hmm, I think I just finished telling you how how 295 00:20:00.160 --> 00:20:02.839 it does take time. So there is that, but don't let it scary 296 00:20:02.880 --> 00:20:06.519 away, because it's worth it. And so I think take a minute to 297 00:20:06.559 --> 00:20:08.470 think outside the box. How can yours be different? If you are going 298 00:20:08.509 --> 00:20:11.069 to do an interview space, interview based PODCAST, how can it be a 299 00:20:11.109 --> 00:20:15.430 little bit different? How can you provide real value to your listeners? Who 300 00:20:15.470 --> 00:20:19.150 are your listeners? So, just like anything else in marketing, you know, 301 00:20:19.230 --> 00:20:22.539 take a minute to be strategic, to think about what you want to 302 00:20:22.539 --> 00:20:26.019 get out of it, think how you can be a little bit different, 303 00:20:26.019 --> 00:20:30.859 think about what's in it for your audience and be realistic about what kind of 304 00:20:30.900 --> 00:20:33.819 resources you can put toward it. And if you already have zero time and 305 00:20:33.859 --> 00:20:37.450 zero resources and zero, you know, everybody's overcapacity, to think about what 306 00:20:37.529 --> 00:20:41.250 needs to go and not necessarily don't do a podcast, but I think about 307 00:20:41.250 --> 00:20:44.809 what else needs to maybe get put on hold or or put on a back 308 00:20:44.890 --> 00:20:47.609 burner. If this is more of a priority to make it happen, because 309 00:20:47.609 --> 00:20:49.960 it's take some work, it is an investment, but it's worth it and 310 00:20:51.039 --> 00:20:53.960 it's a lot of fun. Absolutely I love that you ended with that. 311 00:20:55.240 --> 00:20:57.079 Yeah, like anything else, if you're going to if you're going to do 312 00:20:57.240 --> 00:21:02.319 it, it takes strategy and it takes prioritizing, which I think is a 313 00:21:02.400 --> 00:21:06.470 challenge for marketers in in every aspect right now, not just you know, 314 00:21:06.589 --> 00:21:08.990 do I do about podcast or not, but everything, the technology that we 315 00:21:10.069 --> 00:21:14.869 choose, what we're choosing to prioritize in all the things that we could be 316 00:21:15.029 --> 00:21:18.230 doing. So I think, you know, you touch on something that's that's 317 00:21:18.470 --> 00:21:22.819 far and wide and very common in our lives, is as marketers these days. 318 00:21:22.859 --> 00:21:26.059 So, Lindsay, thank you so much. This has been a ton 319 00:21:26.140 --> 00:21:29.940 of fun. Really appreciate you coming on the show. If people want to 320 00:21:30.140 --> 00:21:33.130 stay connected with you, reach out and find your podcast, the marketer and 321 00:21:33.210 --> 00:21:37.849 machine. What would be the best way for them to find you? Sure? 322 00:21:37.089 --> 00:21:41.329 Well, thank you for having me. Yeah, marketer and machine. 323 00:21:41.450 --> 00:21:45.529 You can find it on any podcasts platform that you like. To search for 324 00:21:45.650 --> 00:21:51.079 marketer and machine. You can also find it on our website at e Mars 325 00:21:51.119 --> 00:21:57.799 has emaarsyscom slash podcast, and you can find me at blueprint. I'm Katie, 326 00:21:57.920 --> 00:22:03.549 which is like blueprint marketing, on twitter and but my favorite social platform 327 00:22:03.630 --> 00:22:06.829 is probably Linkedin, and you can find me there if you can figure out 328 00:22:06.869 --> 00:22:08.950 how to spell my last name. So awesome. We'll have that in the 329 00:22:08.990 --> 00:22:12.190 show notes. Will Make It easy for folks perfect well. Thank you so 330 00:22:12.309 --> 00:22:15.019 much, logod. All right, thanks, lendsay. This has been awesome. 331 00:22:15.099 --> 00:22:22.059 Really appreciate it. I hate it when podcasts incessantly ask their listeners for 332 00:22:22.220 --> 00:22:26.140 reviews, but I get why they do it, because reviews are enormously helpful 333 00:22:26.180 --> 00:22:30.289 when you're trying to grow a podcast audience. So here's what we decided to 334 00:22:30.329 --> 00:22:33.609 do. If you leave a review for me to be growth in apple podcasts 335 00:22:33.849 --> 00:22:37.009 and email me a screenshot of the review to James at Sweet Fish Mediacom, 336 00:22:37.329 --> 00:22:41.650 I'll send you a signed copy of my new book, content based networking, 337 00:22:41.930 --> 00:22:45.279 how to instantly connect with anyone you want to know. We get a review, 338 00:22:45.319 --> 00:22:47.480 you get a free book. We both win.
