How can a newsletter devoid of design be raking in millions per year? In this episode the guys discuss the importance of picking the right niche for the success of your media and the art of owning and growing your audience. Join as we discuss: The 4 media channel mediums…
James Carbary founder of Sweet Fish Media sits down with Gwen Lafage(VP Marketing, Sinch) Ashley Faus(Head of Lifecycle Marketing, Atlassian) Spud Rule(VP of Demand, Leap) Jane Serra(Creator & Host, Women in B2B Marketing) to talk about the future of content marketing. In this episode, we talk about: + How to…
The biggest shift in marketing automation over the past decade is underway and it's all thanks to A.I. With the shift there's a new competitive advantage we need to be talking more about: access to unique data. Today, James and Benji are joined by Casey Hill, ActiveCampaign's Senior Growth Manager…
Why are more people not talking about this? Nearly all fast-growing SMB SaaS companies with over $10m in ARR have deals that are 10x-100x at the top end, supporting 20% or more of their revenue. Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain…
Most businesses on YouTube treat the platform like a library instead of a radio station, like TV instead of one TV channel – it’s causing confusion and you’re going to be lost in the algorithm. On this episode, Benji and James discuss a better path forward. Discussed in this Episode:…
All that & more in the first episode of @creatorsforcompanies
In this episode Benji, Brent, and Scot delve into the whirlwind of marketing antics that took over April Fools' Day 2024, uncovering the champions and the chumps. We're dissecting the strategies behind the winners and the losers. Did we miss one? Be sure to let us know! Connect with us:…
On this episode Benji and Brent breakdown one of the most creative ways to land a job they’ve ever seen and share how you could use a similar method to land your next gig. Link to Post: https://twitter.com/noheeriye/status/1763434208616452465?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1763434208616452465%7Ctwgr%5Ece627dbaf573b73dcff5027a3fa66413df5d94b2%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.ndtv.com%2Ffeature%2Fits-broken-linkedin-a-multilingual-womans-creative-video-resume-goes-viral-5158709 Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Alli: https://www.linkedin.com/in/alli-tunell/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ Chapters: 0:00 Intro…
James Carbary sits down with Jake Thomas, Shannon Curran, and Arthur Castillo to talk about the future of content marketing. In this episode, we talk about: - James Clears new habit app - The Zoominfo & Apollo fight - The YouTube strategy every SaaS company should steal - The biggest…
Have we entered the “post-content age”? With knowledge so easily accessible, are consumers actually better off or are we overwhelmed by all the options? Today, Brent and Benji breakdown the importance of learning in community and how your business can tap into this strategy to better resonate with your audience.…
Drop the big words — focus on the problem you solve 🤔
In this episode of B2B Growth, we’re discussing the death of how-to content, starting a marketing engine with no cash, and the power of unscalable content. Takeaways: • Shift from generic how-to content to more personalized content that connects with your audience. • Leveraging personal brands, targeted outreach, and bottom-of-funnel…