Transcript
WEBVTT
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There's a ton of noise out there. So how do you get decision makers
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to pay attention to your brand?
Start a podcast and invite your ideal clients
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to be guests on your show.
Learn more at sweet phish MEDIACOM. You're
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listening to be tob growth, a
daily podcast for B TOB leaders. We've
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interviewed names you've probably heard before,
like Gary Vannerd truck and Simon Senek,
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but you've probably never heard from the
majority of our guests. That's because the
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bulk of our interviews aren't with professional
speakers and authors. Most of our guests
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are in the trenches leading sales and
marketing teams. They're implementing strategy, they're
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experimenting with tactics, they're building the
fastest growing BEDB companies in the world.
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My name is James Carberry. I'm
the founder of sweet fish media, a
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podcast agency for BB brands, and
I'm also one of the CO hosts of
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this show. When we're not interviewing
sales and marketing leaders, you'll hear stories
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from behind the scenes of our own
business. Will share the ups and downs
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of our journey as we attempt to
take over the world. Just getting well,
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maybe let's get into the show.
Welcome back to be toby growth.
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I'm Logan lyles with sweet fish media. Today I'm joined by Charlie Bales.
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He's the founder over at CB supplements. Charlie, how's it going today,
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man, do good. Thank you
for having me. This is exciting.
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Yeah, absolutely, Man. Our
mutual friend Eric Sharp over a proto fuse
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connected us. He is a great
guy. Any friend of Eric's is a
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friend of mine and I'm excited to
be chatting with you today. Man,
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as people listening to this, at
least if they hear it within this episode,
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first drops, it's early part of
January. They've got New Year's resolutions
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on the mind, so it's a
it's an interesting time to talk about health.
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It's not, you know, a
common subject that we hit on here
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in our marketing and sales focus show
on he'd be growth, but we're going
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to be talking about health as it
relates to your work life, as it
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relates to especially if you're part of
a high growth team. As we jump
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into this, for a little bit
of context, Charlie, I would love
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for you to share with listeners a
little bit about yourself and what you and
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the team atcb supplements are up to
man. Sure. So a little bit
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about me. I'M A dad.
I got three kids, ages six,
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four and five months, and I
have a really good wife, so that
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that occupies a lot of my time. I'm across fitter. So yes,
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I'm one of those crazy people that
likes to throw weight around. I've been
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athlete my whole life, so I
just can't let that piece of me go.
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And Yeah, I started this little
stuff in the company because I'm extremely
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passionate about health and want to spread
the message to as many people as I
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can. Yeah, man, we're
going to come back to that passion piece
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as we get into today's topic.
Tell us a little bit just for context.
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CB supplements. You know, what
do you guys do? Yeah,
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great question. All we do right
now is self, Collagen, specifically multi
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college and Protein pottern, because we're
a small little business, and others me
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and to other partners, Eric that
you mentioned earlier. So we don't have
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a ton of payroll overhead all that. It's just three guys trying to sell
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a really good products. So we're
looking to expand that. We're going to
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add to the product line in two
thousand and twenty more than likely, but
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right now we just sell multi college
and Protein Potter, which is pretty specials
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for we just talk about why.
Yeah, I mean everybody's got that simple
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start to their to their growth story. As we jump into today's topic,
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connecting, you know, the topic
of Health for for leaders as well as
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individual contributors on teams and and how
that can play to overall productivity on your
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team and your career path. Give
us a little bit more background, Charlie.
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Why is this a topic that you're
so passionate about and I'm sure what
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was part of the reason that that
you founded CB supplements fan. Yeah,
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so it goes back to those three
little kids that I was talking about earlier.
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That's the main reason. When I
started having kids and you you have
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the responsibility to oversee the life of
someone else, not just yourself, your
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outlook completely changes. So with our
first child, my daughter Vivien, who's
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a six year old, she was
a healthy kid, but she like she
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got sick a lot and we did
what everyone does. You go to the
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doctor, you follow their advice.
She was told at a very young age
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that she has asthma, which was
debilitating on my wife and I, because
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when she got sick, which is
about once every month, it would just
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knock her out for a week.
She'd be on really harsh beds, steroids,
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breathing treatments, you name it,
and we were just doing what the
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doctor said and we saw her health
actually get worse. Her behavior deteriorated like
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crazy. So I just jumped online
googled how do I fix this and you
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know, here we are, four
years later, with having a stuff in
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the company. There's a long story
in those four years of just kind of
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discovering health and really that that's why
we're here. My other two sons,
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Finn and banks, have benefited from
my wife and I want to try to
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cure my daughter of her ailments,
and I would say we've been pretty successful
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because she's six years old now.
She's extremely well behaved's a beautiful child.
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She hardly ever get sick and she's
been on an inhaler like three times in
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the past two years and I to
pulmonologist tell me she'd be doner and Haler
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every day the rest of her life. So why is that important to your
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listeners? Because I am a vice
president of human resources for my day job
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and I'm the founder of suppliment company. So why there's your child's health important?
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Because because that has a huge impact
on your work performance and on your
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personal health. So I'm happy to
jump more into that if you'd like.
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But whatever, whatever you think,
we should go. Yeah, absolutely.
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I mean, at the end of
the day, we go home to our
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families and we are you know,
we're amiss to think that there is this
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dividing line between you know, I
can be successful at work or I can
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be successful at home and they don't
impact one another. You know, we
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are it is there are many more
dynamics at play there. I mean the
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part I love about your story is
that you know, your daughter goes from
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being pretty severely sick once a month
the status that you're talking about here.
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And I think whether it's the health
of our families, ourselves or the teams
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that we lead, you know there
are some drastic impacts as we look at,
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you know, our own success in
our career journeys and our company success.
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You know, as you and I
were chatting offline, Charlie, you
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shared some pretty staggering statistics in the
connection between health and productivity and I think
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no matter where you are, the
size of the team that you lead,
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the size of the organization, whether
it's a three person start up or,
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you know, a three thousand person
company. There are some things that you
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can share if we kind of step
back and look at the landscape a little
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bit and some of those surprising stats. I think I'd love to hear your
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perspective there. Man. Yeah,
sure. So, whether you're a marketer,
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startup founder a CEO, you're going
to have to deal with human resources
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and and, surprising as it is, that's my day job. So how
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does health impact? HR? Well, I forget the exact numbers, but
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there's a couple of really good articles. Forbes wrote one a couple years ago
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that tried to document the amount of
money this country loses every year on employee
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lack of productivity. So how they
came up with that number, which was
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close to five hundred billion dollars annually, was a couple hundred million. And
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workers comp claims, which everyone deals
with in today's world, a couple hundred
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million dollars in health insurance claims that
can be traced back to stress as a
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leading cause of that health ailment,
which we all know that work is a
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huge source of stress. And then
another couple hundred million dollars of legal claims
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that had to be paid based on
wrongful terminations, discriminatory action, sexual harassment,
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you name it, where a lot
of those things are not done.
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I can't tell you the type of
person that does those things, but I
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can tell you the type of person
who doesn't do a lot of those things,
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and that's somebody who is happy,
healthy, engaged in their personal life,
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has work life balance. So that's
where my my day job and my
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fun time job was. Ceb sufflement's
kind of hit each other at a cross
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roads that if people could just put
a little more attention. I know we
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all hear it. Like, meditate
every day, have a Bible, study,
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eat healthy, jog, run whatever. Just do something, do something
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to catapult the health of yourself and
it will have impacts in every other phase
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of your life. Yeah, absolutely, Man. So where I'd like to
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take it from here is, you
know, we have some folks listening to
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this that lead a marketing team or
they lead a sales team, or they're
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like yourself. They're a founder at
some stage, or maybe they happen to
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be an HR leader, I I
don't know, but someone responsible for a
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team in the workplace. A lot
of US responsible for teams outside the workplace
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as well. But as they look
at you know, either kind of shifting
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towards a culture where health is important, it is it is valued, people
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are encouraged to take time for self
care. What are some of the things
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that you recommend either of you know, if that comes from your day job
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or if that comes from, you
know, your chats with other founders as
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you've been on your own startup journey. I would love to hear your advice
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for leaders as they take, you
know, these sobering realities that you're talking
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about and try to make something different
within their own teams. So, before
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I give any piece of advice,
I would ask your listeners to just accept
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the idea that, whether you're the
leader of the team or you're just part
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of the team, you are a
leader and leaders need to be followed by
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their peers. And who's going to
follow a leader that doesn't walk the walk
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and invest in themselves? Lead your
team and lead by example. So if
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you can understand that, then let's
talk how to. How can we get
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how can we get that in place? So my advice would be just put
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health as a priority everybody. For
some reason in this country we love the
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boss that works overtime. We love
the boss that works at during lunch hour
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or skips lunch or doesn't have time
for people. Just work, work,
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work, and I get that we're
a country that is all about the results
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and fast results, but usually when
people do that they're sacrificing a huge piece
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of their life, and that's health. A lot of people sacrifice their their
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marriage, a lot of people sacrifice
other things. I'm just going to specifically
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talk about health and then I would
ask you know, kind of rhetorical question.
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What's the point of creating an unbelievable
company to make a ton of money
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when you're going to have to spend
all that money to regain your health in
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your s and s if you even
get the opportunity to do that, which
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very few people sell the multibillion dollar
company or demand a salary of that amount.
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So, you know, I would
just ask, as we enter into
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the New Year of Twenty e twenty, look at your health, look at
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it. Is that a good perception
that you're putting out to your team?
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Do they respect that? Because if
we're all going to follow a boss that
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has their health in order. That
puts a priority on it, because it
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gives us the freedom to do it
ourselves. So if the leader doesn't do
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it, it's very hard for the
team to follow in those footsteps. And
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if you're looking for one particular thing
to do to invest in yourself, there
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are so many things to do it. Go to bed earlier, drink more
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water, either high fat, low
carbohydrate Diet. Yeah, there's a controversial
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statement, but whatever. Put a
scoop of Collagen in your morning coffee because
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it might make you feel better and
help your joints and everything. Any one
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of those things could be the first
domino and then once you knock over that
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first domino, momentum starts and then
you could be like me four years later
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that you have the stuff in the
company. I'm in better health now than
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I was in my s when I
was playing collegiate athletics, and in better
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shape and I'm stronger now in my
s, which doesn't make a whole lot
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of sense to most people, but
it's it's real and anyone can do it.
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Yeah, I love what you your
message. There two leaders and you
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know, start with your own self
care and start with your own prioritization of
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health before you do anything to kind
of push that out to your teams.
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On kind of that second phase,
folks listening to this, I kind of
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all right, they've started to make
some steps there and they want to prioritize
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health for their team. As an
HR leader, I imagine you've seen,
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you know, HR organizations or just
companies at large, do some tactical things
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to to not just say we care
about health, but but to make it
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easier for their employees to prioritize it. For anyone sitting in one of those
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seats listening to this, Charlie,
you know what would be your recommendation on,
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you know, a couple things they
can do to help their team prioritize
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health, you know, leading by
example, but then other ways they can
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give their team some some easy wins
or some easy opportunities. Yeah, great,
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great question. To support them and
give them the time necessary to invest
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in themselves, and for a lot
of people that's going to mean reevaluating work
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schedules. Priority is how people can
take breaks, what they can do during
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the work day to to take care
of themselves, both from an attritional standpoint,
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about a bollic standpoint, the clinical
standpoint. So going to the certain
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doctors that they need to get to. But that's the main issue, is
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that most employers are so demanding of
time that you have to do this during
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these hours, that it leaves members
of the team no time to invest in
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themselves. That's why, if you
go to the gym, it's a ghost
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town from eight to five. It's
crazy from five o'clock on and sometimes in
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the morning. But some of the
things that we've done at the company that
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I work for is just give people
time and give them support. And not
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everyone's going to jump head over heels
to invest in their health, and that's
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okay, because we want to meet
people where they are. We want to
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just invite them on the journey and
come along at your own pace, and
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really that's that's how we operate at
CB. Supplements to I'm not we're not
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going to company it's going to say
take our college and it's the Fountain of
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views that's going to fix all your
problems. That would be a lie.
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You know. What we're going to
tell people is that we are a great
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first domino. We have a really
good product that actually works. It can
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bring you really good results and it
can help you get to the next step.
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It might help you feel better to
go to the gym more. It
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might help you. It might help
your skin, which gives you more confidence
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in a meeting because you just feel
better about yourself. It might help your
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digestive system, which is being pulverized
day in a day out by the standard
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American Diet. So there's there's a
lot that an employer can do, but
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to distill it down to two words, support and time. Yeah, I
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really like that. Man on on
a different topic. Right one of our
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core values here at sweetish. I'm
actually wearing a shirt that supporting it.
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Folks can't see it, but but
you can, Charlie. Never Stop Learning.
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And you know, we're going through
a process right now. We're having
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people track their time, not to
be maniacal about time tracking, but to
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give us some insight into where we're
spending time, how much time per client,
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and be able to analyze how we're
spending time and give people more direction
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based on those analytics. And one
of the things is we were trying to
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make it easy for people to be
able to track and log their time.
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We've got to give them very easy
buckets to be able to drop it in,
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not like, Oh, I've got
us say, I spent five seconds
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on this email. Okay, so
it's a lot of background, but in
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one of those conversations are founder,
James said, well, we don't have
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a bucket for never stop learning.
So if people are spending worktime to invest
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in themselves on a learning front,
much like you're talking about on a health
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front, we need to show that
tactically, that you can spend time on
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this, on work, and we
want you to to track when you do
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that and count that as as work
hours. And so to me that was,
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from James, a very tactical way
of living out what you're talking about
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here, to give people time,
in this case for, you know,
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professional development, much in the same
way. Those sorts of things that,
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if you think about the systems that
you have in place, the policies,
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written or unwritten, how can you
influence those to give people more support and
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time for the thing that you're trying
to prioritize, and whether that's learning or
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health or whatever the case might be. So just a quick example from from
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our team. I thought that I
would share their you know, you mentioned
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also, Charlie, looking at founders
and leaders that, you know, burn
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the candle on both ends and their
eyes are always foodshot and there working through
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lunch. We've got a great episode
previously that our founder, James. I'm
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going to give him a lot of
props today, and the title of that
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Episode With Stop Wearing busy as a
badge of honor, and I think that
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is something that goes hand in hand
with what you're talking about here today.
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So I'm going to make sure that
we linked to that in the show notes.
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Charlie, if anybody listening to this
would like to stay connected with you,
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you're obviously a smart, thoughtful guy
doing some cool stuff, or they
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want to learn more about CB supplements, what's the best way for them to
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reach out, stay connected with you
or learn more? Man. Yeah,
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so our website is CB supplementscom and
my email is Charlie at CB sophomenscom.
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So Pretty, pretty simple. We're
we love to talk to people, we
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love to answer questions. We're pumping
out some really good content, you know,
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addressing some of the questions around can
college and be heated? What is
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it due to fasting, all of
these things that impact our product that people
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just don't know the answer too.
So we're looking to become one of the
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main content drivers of the college and
Industry. And if I can comment on
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James as episode, because I went
back and listen to that one and I
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just I love his illustration of the
badge of honor of busy. That's exactly
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what we're trying not to be at
CB supplements because if you overwork yourself,
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if you spend too much time doing
things that are just unnecessary areas Tim Ferris
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says it, are you working or
are you being productive? Huge difference.
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The results are crazy. So,
you know, thank you for letting me
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go back and comment on that.
But just back to CB supplements too.
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That we're we really believe in our
product. You know it, like I
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said earlier, it's not the Fountain
of Youth, it's not the silver bullet,
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but it's the first domino. If
you and and what I'd ask the
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listeners of this podcast it really take
seriously, and I'll give you a another
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analogy or illustration, whatever the right
word is. Think of your stove top
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and there's, let's say, for
burners on there. Okay, one burners
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your health, when burners your job, one of the one burners your family
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and one burners of social time.
And you can only have to on,
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so you can only turn two of
them on. Most people are immediately going
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to rule out the health one and
I would ask you reconsider that, because
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the health one actually impacts the other
three and you know, so hopefully,
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hopefully, that will resonate with some
people. We would love to keep the
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conversation going. Reach out to us
if anyone would like to purchase the product.
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I know that we talked about putting
a coupon code out there. So
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the coupon code is growth and that
will take five dollars off your purchase.
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Who will have that live up in
time for the release of the PODCAST and
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we look forward to, you know, chatting with anyone who wants to talk,
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of course, all things to college
and but really we're just interested in
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health and general and that's our ultimate
goal. Yeah, all right, and
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we'll make it easy for folks to
take that next step, you know,
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kind of like Dave Ramsey talks about
your finances. Right. It's about that
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momentum. It's part of the reason
he recommends like tackling your smaller debts first,
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even though it might make numeric sense
to tackle your higher interest rate stuff,
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because we're creatures of habit. It
takes, you know, building momentum
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to dissuade that inertia that's kept us, you know, sitting, to go
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back to. You know, another
health thing we won't get into the sitting
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is the new smoking and all that
sort stuff. But Anyway, for folks
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that want to take that step with
you guys, they can go to CEB
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supplementscom Promo Code Growth, gro O
wth. Make It nice and easy for
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folks. Charlie, this was great
conversation. Man. I really appreciate you
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being on the show today. Thank
you very much for having me. It's
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an honor and I hope that your
listeners got something good out of it.
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Yep, here's to a happy and
healthy two thousand and twenty man by man.
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Brother. Thank you. We totally
get it. We publish a ton
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of content on this podcast and it
can be a lot to keep up with.
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That's why we've started the BOB growth
big three, a no fluff email
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that boils down our three biggest takeaways
from an entire week of episodes. Sign
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00:21:45.250 --> 00:21:52.400
up today at Sweet Phish Mediacom Big
Three. That sweet fish Mediacom Big Three